IL150375A0 - Total advertisement managing system using advertisement portfolio model - Google Patents

Total advertisement managing system using advertisement portfolio model

Info

Publication number
IL150375A0
IL150375A0 IL15037500A IL15037500A IL150375A0 IL 150375 A0 IL150375 A0 IL 150375A0 IL 15037500 A IL15037500 A IL 15037500A IL 15037500 A IL15037500 A IL 15037500A IL 150375 A0 IL150375 A0 IL 150375A0
Authority
IL
Israel
Prior art keywords
advertisement
managing system
total
portfolio model
model
Prior art date
Application number
IL15037500A
Other languages
English (en)
Original Assignee
Dentsu Inc
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Dentsu Inc filed Critical Dentsu Inc
Publication of IL150375A0 publication Critical patent/IL150375A0/xx

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/04—Forecasting or optimisation specially adapted for administrative or management purposes, e.g. linear programming or "cutting stock problem"
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0635—Risk analysis of enterprise or organisation activities
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00—Administration; Management
    • G06Q10/06—Resources, workflows, human or project management; Enterprise or organisation planning; Enterprise or organisation modelling
    • G06Q10/063—Operations research, analysis or management
    • G06Q10/0637—Strategic management or analysis, e.g. setting a goal or target of an organisation; Planning actions based on goals; Analysis or evaluation of effectiveness of goals
    • G06Q10/06375—Prediction of business process outcome or impact based on a proposed change
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201—Market modelling; Market analysis; Collecting market data
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q40/00—Finance; Insurance; Tax strategies; Processing of corporate or income taxes
    • G06Q40/06—Asset management; Financial planning or analysis

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Human Resources & Organizations (AREA)
  • Development Economics (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Accounting & Taxation (AREA)
  • Finance (AREA)
  • Theoretical Computer Science (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Game Theory and Decision Science (AREA)
  • Operations Research (AREA)
  • Educational Administration (AREA)
  • Quality & Reliability (AREA)
  • Tourism & Hospitality (AREA)
  • Data Mining & Analysis (AREA)
  • Technology Law (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
IL15037500A 1999-12-27 2000-12-27 Total advertisement managing system using advertisement portfolio model IL150375A0 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP37736799 1999-12-27
PCT/JP2000/009280 WO2001048646A1 (fr) 1999-12-27 2000-12-27 Systeme de gestion de publicite utilisant un modele de portefeuille de publicites

Publications (1)

Publication Number Publication Date
IL150375A0 true IL150375A0 (en) 2002-12-01

Family

ID=18508697

Family Applications (1)

Application Number Title Priority Date Filing Date
IL15037500A IL150375A0 (en) 1999-12-27 2000-12-27 Total advertisement managing system using advertisement portfolio model

Country Status (11)

Country Link
US (2) US20030065603A1 (ja)
EP (1) EP1244036A4 (ja)
KR (1) KR20030004313A (ja)
CN (1) CN1433552A (ja)
AU (1) AU781572B2 (ja)
CA (1) CA2405003A1 (ja)
HK (1) HK1051583A1 (ja)
IL (1) IL150375A0 (ja)
NO (1) NO20023067L (ja)
RU (1) RU2233479C2 (ja)
WO (1) WO2001048646A1 (ja)

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US20070073585A1 (en) * 2005-08-13 2007-03-29 Adstreams Roi, Inc. Systems, methods, and computer program products for enabling an advertiser to measure user viewing of and response to advertisements
US8195657B1 (en) 2006-01-09 2012-06-05 Monster Worldwide, Inc. Apparatuses, systems and methods for data entry correlation
US8600931B1 (en) 2006-03-31 2013-12-03 Monster Worldwide, Inc. Apparatuses, methods and systems for automated online data submission
AU2007249205B2 (en) * 2006-05-12 2013-03-21 Monster Worldwide, Inc. Systems, methods, and apparatuses for advertisement generation, selection and distribution system registration
US20070288304A1 (en) * 2006-06-08 2007-12-13 Adknowledge, Inc. System and method for behaviorally targeted electronic communications
US20080195462A1 (en) * 2006-10-24 2008-08-14 Swooge, Llc Method And System For Collecting And Correlating Data From Information Sources To Deliver More Relevant And Effective Advertising
JP4675308B2 (ja) * 2006-11-01 2011-04-20 トヨタ自動車株式会社 メディアミックス計画の立案支援装置と立案支援方法
US9754273B2 (en) * 2006-12-19 2017-09-05 Microsoft Technology Licensing, Llc Enterprise resource tracking of knowledge
US20080270154A1 (en) * 2007-04-25 2008-10-30 Boris Klots System for scoring click traffic
US20100274666A1 (en) * 2007-06-07 2010-10-28 Itzhak Wilf System and method for selecting a message to play from a playlist
US20100131357A1 (en) * 2007-09-07 2010-05-27 Ryan Steelberg System and method for controlling user and content interactions
US20090138330A1 (en) * 2007-11-28 2009-05-28 Yahoo! Inc. Time-Varying Media Object Sponsorship
US9953339B2 (en) 2008-01-08 2018-04-24 Iheartmedia Management Services, Inc. Automated advertisement system
US8666807B1 (en) * 2008-01-08 2014-03-04 Clear Channel Management Services, Inc. System and method for creating and managing media advertising proposals
US8244551B1 (en) 2008-04-21 2012-08-14 Monster Worldwide, Inc. Apparatuses, methods and systems for advancement path candidate cloning
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US20110040612A1 (en) * 2009-08-14 2011-02-17 Simmons Willard L Machine learning for computing and targeting bids for the placement of advertisements
US8990142B2 (en) * 2009-10-30 2015-03-24 The Nielsen Company (Us), Llc Distributed audience measurement systems and methods
US20120158487A1 (en) * 2010-12-16 2012-06-21 Yahoo! Inc. Simulations in integrated and comprehensive advertising campaign management and optimization
US9904930B2 (en) 2010-12-16 2018-02-27 Excalibur Ip, Llc Integrated and comprehensive advertising campaign management and optimization
US8639544B1 (en) * 2010-12-22 2014-01-28 Alberobello Capital Corporation Identifying potentially unfair practices in content and serving relevant advertisements
US8909550B2 (en) * 2011-08-15 2014-12-09 Bank Of America Corporation Relationship-based pricing
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US9947024B1 (en) 2012-10-04 2018-04-17 Groupon, Inc. Method, apparatus, and computer program product for classifying user search data
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US10915843B1 (en) 2012-10-04 2021-02-09 Groupon, Inc. Method, apparatus, and computer program product for identification of supply sources
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KR102429523B1 (ko) * 2017-04-28 2022-08-08 엔에이치엔 주식회사 광고 매체 믹스 자동화 방법 및 시스템
US10909569B1 (en) * 2018-12-09 2021-02-02 Facebook, Inc. Obtaining a composite prediction indicating a likelihood that a user of an online system will perform a conversion associated with a content item via one or more paths of events
CN112055233B (zh) * 2020-08-13 2022-04-19 四川虹美智能科技有限公司 基于广告收视率控制广告播放方法及装置
CN112418930B (zh) * 2020-11-23 2024-02-27 恩亿科(北京)数据科技有限公司 一种测试方法、系统及计算机设备
CN112950270B (zh) * 2021-03-04 2023-10-24 广东便捷神科技股份有限公司 用于智能零售管理平台的视频广告投放系统

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Also Published As

Publication number Publication date
AU2226801A (en) 2001-07-09
AU781572B2 (en) 2005-06-02
RU2233479C2 (ru) 2004-07-27
US20060031107A1 (en) 2006-02-09
EP1244036A1 (en) 2002-09-25
HK1051583A1 (zh) 2003-08-08
NO20023067D0 (no) 2002-06-25
KR20030004313A (ko) 2003-01-14
CA2405003A1 (en) 2001-07-05
RU2002117051A (ru) 2004-02-10
EP1244036A4 (en) 2003-03-19
NO20023067L (no) 2002-08-27
WO2001048646A1 (fr) 2001-07-05
US20030065603A1 (en) 2003-04-03
CN1433552A (zh) 2003-07-30

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