GB2529528A - RFID-based pre-sales/after-sales information collection and analysis system and implementation method - Google Patents

RFID-based pre-sales/after-sales information collection and analysis system and implementation method Download PDF

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Publication number
GB2529528A
GB2529528A GB1511169.3A GB201511169A GB2529528A GB 2529528 A GB2529528 A GB 2529528A GB 201511169 A GB201511169 A GB 201511169A GB 2529528 A GB2529528 A GB 2529528A
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sales
product
information
rfid
cloud server
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GB201511169D0 (en
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San Cheong Cheung
Yan Xun Liao
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C2ANALYTICS Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q10/00Administration; Management
    • G06Q10/08Logistics, e.g. warehousing, loading or distribution; Inventory or stock management
    • G06Q10/083Shipping
    • G06Q10/0833Tracking
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06KGRAPHICAL DATA READING; PRESENTATION OF DATA; RECORD CARRIERS; HANDLING RECORD CARRIERS
    • G06K7/00Methods or arrangements for sensing record carriers, e.g. for reading patterns
    • G06K7/10Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation
    • G06K7/10009Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation sensing by radiation using wavelengths larger than 0.1 mm, e.g. radio-waves or microwaves
    • G06K7/10366Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation sensing by radiation using wavelengths larger than 0.1 mm, e.g. radio-waves or microwaves the interrogation device being adapted for miscellaneous applications
    • G06K7/10475Methods or arrangements for sensing record carriers, e.g. for reading patterns by electromagnetic radiation, e.g. optical sensing; by corpuscular radiation sensing by radiation using wavelengths larger than 0.1 mm, e.g. radio-waves or microwaves the interrogation device being adapted for miscellaneous applications arrangements to facilitate interaction with further interrogation devices, e.g. such that at least two interrogation devices may function and cooperate in a network of such devices
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • G06Q30/0201Market modelling; Market analysis; Collecting market data

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  • Physics & Mathematics (AREA)
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  • General Business, Economics & Management (AREA)
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  • Quality & Reliability (AREA)
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  • Game Theory and Decision Science (AREA)
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Abstract

An RFID-hased pre-sales/after-sales information collection and analysis system for retail. The system includes an RFID tag 4 adhered to each product collecting data such as frequency and residence or length of customer selection, antennas 3 in shop counters or booths, or mobile customised device to communicate with the tag and cloud server, a radio frequency remote control unit 5 to operate machinery or devices to finish operations, and a cloud server 1 to analyse the collected data and provide retailers with information about preference and attention paid by a consumer during purchase. According to the present invention, a radio signal is applied to connect a plurality of antennas 3 on a host of the RF module 5; in this way, the cost of a plurality of RF modules 5 can be reduced into a single module, so as to realize the efficiency of a plurality of devices, thus reducing the costs of retail stores and various product marketing persons for purchasing and managing devices, and being capable of realizing the same functions.

Description

RFID-BASED PRE-SALES/AFTER-SALES INFORMATION COLLECTION
AND ANALYSIS SYSTEM AND IMPLEMENTATION METHOD
TECHNICAL FIELD
The present invention particularly relates to an RFTD-hased information collection and analysis system and an implementation method applied to the field of information identification technologies in the retail industry.
BACKGROUND
A radio frequency identification technology (Radio Frequency Identification, REID) is a non-contact type automatic identification technology risen in 1990s. The RFID technology conducts non-contact two way communications using a radio frequency manner, so as to automatically identify a target object and acquire related data, and has many advantagcs such as high precision, strong environment adaptation, strong tamper resistance, fast and convenient operation. and the like.
In normal automatic identification technologies at present, bar-codes and magnetic cards have lower costs, but are both easy to wear, and the data volumes thereof are very small. A contact type IC card is a little hit expensive, has a larger data storage volume and good security, but is also easy to wear and has a short service life. While a radio frequency card realizes contact-free operation, is convenient to use, has no mechanical wear, is long in service life, does not need a visible light source, has good penetrability as well as strong anti-pollution ability and endurance; moreover, it can work under a severe environment, has low requirements on the environment, has a far reading distance, can obtain data without being contacted with a target. support data writing, does not need to prepare a new tag, and can he repeatedly used; moreover, it uses an anti-collision technology, can identify high-speed moving objects and can identify a plurality of radio frequency cards at the same time.
In recent years, REID has been developed quickly at home and abroad, and there are a great many of RFID products. Those world-renowned factories like TI, Motorola.
Philips, Microchip or the like all produce RFID products, which have their own characteristics and are uniquely in series. REID has been widely applied to numerous fields like industrial automation, business automation, transportation control and management, such as traffic monitoring system for automobiles or trains, expressway automatic charging system, article management, flow line production automation, acccss control system. financial transactions, storage management, pasturage management, vehicle anti-theft, and the like. With the reduction of cost and implementation of standardization, it will be an irreversible trend to thoroughly spread and universally apply the RED technology.
With the growing commercial competition, to effectively reduce the cost is an important means for the retail industry to strengthen its self competition, while one of the keys is to optimize management devices and analyze the purchasing preference of consumers, which determines the attention probability ol the product through analyzing the purchasing intention and demand of customers in real time, thus improving the profit margin and reducing the inventory.
The design of the present REID reader applied to the retail industry currently is to connect an antenna to an RE module using a cable or socket to form a complete set of RFID device, while multiple sets of devices (as shown in Fig. 1) possibly need to he installed at different positions. and the data read by REID will be collected and stored in the device or transferred to a local computer. Eor the present REID devices of the retail industry, a plurality of expensive REID readers will be needed when using the REID devices at different positions, while the major costs of the expensive REID readers are due to the RE module, and the antenna only occupies a very small portion of the costs. In case of estahhshing a plurality of REID data readers, the total costs will be surely high, which will certainly reduce the interests of numerous retailers to usc a coflection device that can analyze the presales behaviors of the customers, and give up applying REID as an ideal mode to collect data.
SUMMARY
The present invention provides an REID-based pre-sales/after-sales information coflection and analysis system and a method, which main'y connects a plurality of antennas on a host of an RE module via a radio manner to form a new RFID network, thus being capable of reducing the cost of a plurality of RF modules into a single module to realize the efficiency of a plurality of devices.
The invention employs the following technical solution.
An REID-based pre-sales/after-sales information collection and analysis system includes: an REID tag configured to adhere to each product, collect and record related data information during the choosing and purchasing of a purchasei; for example, a frequency for a customer to select product information, length of time, and the like; antennas distributed and installed on each counter and booth for placing the products.
or mobile customized devices (for example, stock, box, carpet, and mirror), and configured to receive irradiation or radio waves from the RFID tag; an RE module which is a remote control unit that controls various faraway devices using a "radio frequency" signal, and can command or drive other various corresponding machinery or electronic devices to finish various operations: and a cloud server configured to analyze the data information collected, and provide some related information about preference and attention provided by a consumer during purchasing; wherein the antennas transfer information with the REID tag. and an electromagnetic signal is sent and received through the antennas so as to receive and send the information of the REID tag, and transmit the information of the REID tag to the cloud server through the RE module in time for storage and analysis the REID tag is configured to analyze the attention situations of the customer on the products in real time, and record such information of the customer such as residence time, and frequency for sdecting various products, and the like.
the cloud server can record and analyze the effective information collected and transmitted by the RFID tag in real time; the REID-based pre-sales/after-sales information collection and analysis system further includes an REID read-write identification device, the REID read-write identification device is accessed to the cloud server directly or through a network, the REID read-write identification device is configured to identify and read the information in the product RFfD tag and feed the information hack to the cloud server.
the cloud server is configured to control the REID read-write identification device to identify and read the related information in the product REiD tag through internally integrated sales management software thereof, update product status information in product informatization management data colTesponding to the related information in a database system into the current status of the product according to the related information, and write a current flow record of the product. culTent times selected by the customer, frequencies purchased by the customer and the like, in the product informatization management data: the network through which the cloud server is accessed to the database system is internet or LAN; the RE module is an RFID tag identification module that integrates a microcontroller with a radio frequency sending-receiving circuit.
The present invention also provides an implementation method of an REID-based pre-sales/after-sales information collection and analysis system, which includes the following steps of: step 1: adhering an REID tag on a product, setting antennas in a counter or cabinet of a retail place for placing the product, wherein the RFID tag can record the attention of a purchaser on the product at any time, for example: residence time, attention frequency and the like, and the antennas transfer energy and information with the REID tag, and an electromagnetic signal is sent and received through the antennas so as to receive and send the information of the RFID tag: step 2: setting an RF module in the sales place of an entire retail industry or each sales industry, wherein the antennas on the counters or cabinets in each saks place can transmit signals collected by the antennas in the counters or cabinets in each sales place to a cloud server through a radio signal manner, and the cloud server may also control an REID read-write identification device to identify and read the related information in the product REID tag through internally integrated sales management software thereof, update product status information in product informatization management data corresponding to the related information in a database system into the current status of the product according to the related information, and write a current flow record of the product, current times selected by a customer, frequencies purchased by the customer and the like, in the product informatization management data; step 3: setting the cloud server in a warehouse or other workroom, wherein the cloud server can feed the information back to sales personnel or officer in charge at any time; and step 4: accessing, by the doud server, the database system through a network, and conducting product sales distribution query. product inventory query. product sales statistics and product sales trend pre-statistics according to the entire or partial product informatization management data in the database system.
Compared with the related art, the present invention has the following advantageous and effective effects.
The present invention relates to a new RFID network, which mainly connects the plurality of antennas on the host of one RE module using a new distribution type multi-point radio sending-receiving technology, thus being capable of reducing the cost of the plurality of RF modules into a single module to realize the efficiency of the plurality of devices. The present invention enables the consumers to transmit and collect pre-sales inforniation data more quickly and accurately, greatly reduces the inventories of the retailers, caters to the social development trends of the preference and attention of the consumers, improves the quality and efficiency of sales check and statistics performances of each industry, thus reducing the cost of the retail store or each sales place of the sales industry for purchasing the management device, and being also capable of realizing the same functions.
BRIEF DESCRIPTION OF THE DRAWINGS
Fig. 1 is a block diagram of a conventional RFID device; and Fig. 2 is a block diagram of an RFID-based pre-sales/after-sales information collection and analysis system according to the present invention.
Wherein, I refers to a cloud server. 2 refers to a reader, 3 refers to antennas, 4 refers to an REID tag, and 5 refers to an RFID module.
DETAILED DESCRIPTION
The present invention will be further described hereinafter with reference to the specific embodiment.
First embodiment As shown in Fig. 1, a conventional RFID device includes antennas, a reader, a cloud server and an REID tag, however, management is conducted with respect to one position only, and a plurality of readers need to be installed if conducting management at different positions. Fig. 2 shows an RFID-hased information collection and analysis system, which is one embodiment of the present invention, including an RFID tag 4 configured to adhere to each product, collect and record related data information during the choosing and purchasing of a purchaser, for example, frequency, length of time, and the like; and the RFID tag 4 is configured to monitor the attention situations of customers on the products in real time, and record such information of the customers such as residence time, and frequency for selecting, and the like; antennas 3 distributed on each counter and booth for placing the products. or mobile customized devices, and configured to receive irradiation or radio waves from the RFID tag 4; an RF module 5 which is a remote control unit that controls various faraway devices using a radio frequency signal, and can command or drive other various corresponding machinery or electronic devices to finish various operations; and a cloud server I configured to analyze the data information collected, and provide retailers with some related infoimation about the purchasing inclination of consumers to the retailers, wherein the cloud server I may record and analyze effective infoniiation recorded by the RFID tag; wherein the antennas 3 transfer energy and information with the RFID tag 4. and an electromagnetic signal is sent and received through the antennas 3 so as to receive and send the information of the RFID tag 4, and transmit the information of the REID tag 4 to the cloud server I through the RE module 5 in time for storage and analysis,
S
and the network through which the cloud server 1 is accessed to the database system is Internet or LAN.
Second cmbodiment An REID-based pre-sales/after-sales information collection and analysis system is a second cmbodiment of the present invention, wherein the difference between the second embodiment and the first embodiment is that: the REID-based pre-sales/after-sales information collection and analysis system further includes an RFID read-write identification device, the REID read-write identification device is accessed to the cloud server I directly or through network, the REID read-write identification device is configured to identify and read the information in the product RFID tag 4 and feed the information back to the cloud server 1. and the cloud server I is configured to control the REID read-write identification device to identily and read the related information in the product RFID tag 4 through internally integrated sales management software thereof, update product status information in product informatization management data corresponding to the related information in a database system into the culTent status of the product according to the related information, and write a current flow record of the product, current times selected by a customer, frequencies purchased by the customer and the like, in the product informatization management. data.
Third embodiment An REID-based pre-sales/after-sales information collection and analysis system is a third embodiment ol the present invention, wherein the dilference between the third embodiment and the second embodiment is that: the RE module 5 is an RFID tag 4 identification module that integrates a microcontroller with a radio frequency sending-receiving circuit.
Fourth embodiment An implementation method of an RFID-based pre-sales/after-sales information collection and analysis system includes the following steps.
hi step 1, an RFID tag 4 is adhered on a product, and antennas 3 are set in a counter or cabinet of a retail place for placing the product, wherein the REID tag 4 can record the attention of a purchaser on the product at any time, for example: residence time, attention frequency and the like, and the antennas 3 transfer energy and information with the RFID tag 4, and an electromagnetic signal is sent and received through the antennas 3 so as to receive and send the information of the RFID tag 4.
lii step 2. an RE module 5 is set in the sales place of an entire retail industry or each sales industry, wherein the antennas 3 on the counters or cabinets of each sales place can transmit signals collected by the antennas 3 in the counters or cabinets of each sales place to a cloud server 1 through a radio signal manner, and the cloud server 1 can also control an REID read-write identification device to identify and read the related information in the product RFID tag 4 through internally integrated sales management software thereof, update product status information in product iniormatizalion management data corresponding to the related information in a database system into the culTent status of the product according to the related information, and write a current flow record of the product. culTent times selected by a customer, frequencies purchased by thc customer and the like, in the product informatization management data.
In step 3, the cloud server I is set in a warehouse or other workroom, wherein the cloud server can feed the information back to sales personnel or officer in charge at any time.
In step 4. the cloud server 1 accesses the database system through a network, and conducts product sales distribution query, product inventory query, product sales statistics and product sales trend pre-statistics according to the entire or partial product informatization management data in the datahase system.
Apparently, the foregoing embodiments of the present invention are merely to clearly exp'ain the examples made by the present invention, rather than to limit the implementation manner of the present invention. Those having ordinary skills in the art may make other different forms of changes or alternations based on the foregoing explanations. All the implementation manners cannot be listed one by one here. Any apparent change or alternation derived from the technical solution of the present invention shall still fail within the protection scope of the present invention.
S

Claims (7)

  1. CLAIMS1. An RFID-hascd pro-sales/after-sales information collection and analysis system.characterized in that: comprising an REID tag configured to adhere to each product, collect and record related data information dunng the choosing and purchasing of the product, for example, a frequency for a customer to select product information, length of time, and the like; antennas distributed and installed in each counter and booth for placing the products, or mobile customized devices, and configured to receive irradiation or radio waves from the RFID tag; an RF module which is a remote control unit that controls various faraway devices using a "radio frequency' signaL and can command or drive other various corresponding machinery or electronic devices to finish various operations; and a cloud server configured to analyze the data information collected, and provide retailers with some related information about preference and attention provided by a consumer during purchasing: wherein the antennas transfer information with the REID tag, and an electromagnetic signal is sent and received through the antennas so as to receive and send the information of the RFID tag, and transmit the information of the REID tag to the cloud server through the RF module in time for storage and analysis.
  2. 2. An REID-based pre-sales/after-sales information collection and analysis system according to claim 1. characterized in that: the RFID tag is configured to analyze the attention situations of the customer on the products in rea' time, and record such information of the customer such as residence time, and frequency for selecting various products, and the like.
  3. 3. An RFID-bascd pre-sales/after-sales information collection and analysis system according to claim 2, characterized in that: the RFID-based pre-sales/after-sales information coflection and analysis system further comprises an REID read-write identification device, the RFID read-write identification device is accessed to the cloud server directly or through a network, the RFID read-write identification device is configurcd to idcntify and rcad the information in the product RFID tag and feed the information back to the cloud server, the cloud server is configured to control the RFID read-write identification device to identify and read the related information in the product RFID tag through internally integrated sales immagement software thereof, update product status information in product informatization management data corresponding to the related information in a datahase system into the current status of the product according to the related information, and write a current flow record of the product. current times selected by the customer, frequencies purchased by the customer and the like, in the product informatization management data.
  4. 4. An RFID-based pre-sales/after-sales information collection and analysis system according to claim 3, characterized in that: the network through which the cloud server is accessed to the database system is internet or LAN.
  5. 5. An RFID-based pre-sales/after-sales information collection and analysis system according to claim 4, characterized in that: the RE module is an REID tag identification module that integrates a microcontroller with a radio frequency sending-receiving circuit.
  6. 6. An implementation method of an RFID-based pre-sales/after-sales information collection and analysis system, characterized in that: the method employs the inlormation coflection and analysis system according to claim I, and comprises the following steps of: step 1: adhering an RFID tag on a product, setting antennas in a counter or cabinet of a retail store for placing the product, wherein the REID tag can record the attention of a purchaser on the product at any time, for example: residence time, attention frequency and the like, and the antennas transfer information with the RFID tag, and an electromagnetic signal is sent and received through the antennas so as to receive and send the information of the RFID tag; step 2: setting an RE module in the sales place of an entire retail industry or each io sales industry, wherein the antennas on the counters or cabinets in each sales place can transmit signals collected by the antennas in the counters or cabinets in each sales place to a cloud server through a radio signal manner, and thc cloud server may also control an REID read-write identification device to identify and rcad the rclatcd information in the product REID tag through internally intcgratcd sales management software thereof, update product status information in product informatization management data corresponding to the related information in a database system into the current staffis of the product according to the related information, and write a current flow record of the product, current times selected by a customer, frequencies purchased by the customer and the like, in the product informatization management data; and step 3: setting the cloud server in a warehouse or other workroom, wherein (lie cloud server can feed the infoirnation back to sales personnel or officer in charge at any time.
  7. 7. An implementation method of the RFID-hased pre-sales/after-sales information collection and analysis system according to claim 6, characterized in that: the method further comprises step 4: accessing, by the cloud server, the database system through a network, and conducting product sales distribution query.product inventory query, product sales statistics and product sales trend pre-statistics according to the entire or partial product informatization management data in the database system. ii
GB1511169.3A 2014-01-06 2015-06-25 RFID-based pre-sales/after-sales information collection and analysis system and implementation method Withdrawn GB2529528A (en)

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CN106638026A (en) * 2016-12-30 2017-05-10 江苏中诚印染股份有限公司 Printing process of infrared ray shielding environment-friendly camouflage fabric for military industry
CN106758329A (en) * 2016-12-30 2017-05-31 江苏中诚印染股份有限公司 A kind of high-performance forest land camouflage facing material printing technology
CN111350085B (en) * 2018-12-24 2022-08-23 扬州裕华祥染整技术有限公司 Production process of denim
CN110658720B (en) * 2019-09-27 2022-04-19 电子科技大学 Novel exhibition stand system based on neural network
CN113971564A (en) * 2020-07-24 2022-01-25 深圳市陌音科技有限公司 Bone conduction earphone after-sale management method with modular structure

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CN101597868B (en) * 2009-06-05 2011-10-12 浙江嘉欣兴昌印染有限公司 Brocade fabric active and neutral dye combination catalytic fixation printing technique
CN101862058B (en) * 2009-12-30 2013-03-20 无锡百和织造股份有限公司 Method for manufacturing chinlon thread gluing strip capable of shielding far infrared rays
CN102534935A (en) * 2010-12-07 2012-07-04 天津天纺投资控股有限公司国印分公司 Cotton/nylon blended infrared-proof camouflage fabric and printing and dyeing process thereof
CN102852013A (en) * 2012-08-31 2013-01-02 绍兴文理学院 Dispersing/reducing printing process for polyester/cotton blended fabric

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