FR3032186A1 - PACKAGING FOR CONTAINING AND EXPOSING PRODUCTS AND / OR ARTICLES OF VALUES AND LUXURY - Google Patents

Abstract

The invention relates to a package (1) for containing and displaying products and / or articles such as perfumes, creams, alcoholic products, high-end cosmetics, haute couture accessories, jewelery and / or the like, comprising a body box shape (2) having a bottom (3) and a side wall (4) which delimit an open housing compartment (5); a cover (6) engageable with the body (2) for closing the housing compartment (5); a support structure (9) made of cardboard, insertable inside the housing compartment (5) of the box-shaped body (2); a housing seat (10) of plastic engageable with the support structure (9) for the housing and / or support of a product and / or article corresponding to contain and / or retain and / or present in a predetermined position; engagement means (12) operably interposed between the support structure (9) and the accommodation seat (10) to join the latter in a predetermined configuration.

Description

The present invention relates to a package for containing and displaying valuable and luxury goods and / or articles, such as perfumes, creams, alcoholic products, cosmetics and the like. high end, accessories and / or articles of haute couture, jewelery and / or the like. The object of the present invention finds particular application in the paper and cardboard sector and, specifically, is intended for packaging, packaging, boxes, boxes, cases, cases and / or the like for packaging. , exposure, marketing and sale of valuable and luxury products. As is known, the presentation and exhibition, as well as the marketing and sale of valuable and luxury products require packaging of great value, good workmanship that is cared for in every detail. Packagings of various shapes and sizes are therefore known, which can be simple or foldable type, coated with special materials, such as particular papers and / or fabric and / or any other valuable material, and / or screen-printed and / or printed flat and / or provided with plastic elements which are suitably made by means of thermoforming processes.

An example of known packaging, normally used for the sale and / or exposure of perfumes, cosmetics, alcohols and / or the like, provides for the presence of at least three components, that is to say: a box-shaped body; a lid ; and a suitable carrier for the products or articles to be contained and / or exhibited.

Generally, the box-like body is made of cardboard or similar paper-based material and has a bottom from which a plurality of side walls extend perpendicularly so that a respective housing compartment is defined. The cover is also made of cardboard or similar paper-based material and has a cover wall from which a plurality of side walls extend to define a cover compartment able to receive at least one interior the upper part of the body shaped box. The carrier, which is made entirely of plastic by means of a suitable thermoforming process, has a one-piece structure having one or more housing cavities for engaging in engagement the products for sale and / or display and a plurality of support portions. predisposed to engage the box-shaped body bottom when the carrier is inserted into the housing compartment thereof.

Each housing recess provided on the support is provided with appropriate retaining projections which interferently block the products and / or items stored therein. In order to visually cover a large part of the plastic structure of the support and at the same time allow the aesthetic decoration of the latter, it is common practice to adhere to it a decoration mask suitably made of a material based on valuable paper. The decoration mask completely covers the support with the exception of the housing cavities, so as to allow the introduction or removal of products and / or items to market and / or expose. The decoration mask is therefore provided, for each of the housing cavities provided on the support, a corresponding through opening having the same profile and the same configuration as the corresponding housing cavity.

Although known packages, such as that described above, allow a satisfactory protection of the products and / or articles contained therein and, at the same time, a pleasant presentation and exposure of the products and / or articles to be marketed and sold. , the Applicant has noted that are not however free from certain disadvantages and are ameliorable in various aspects, mainly in relation to the overall quality of packaging both in terms of structure and in terms of aesthetics, the excessive presence of plastic material, the degree of rigidity of the packaging obtained, the thickness of the box-shaped body which houses the plastic support, the important times required for the design and production of these packages, the simplicity and ease of recycling of the different components, the high costs of designing, producing and marketing them, as well as the reuse of thermoform s in excess of each configuration. In particular, the Applicant has noted that the excessive use of plastic in packaging for the sale of products or articles of value and / or luxury disfigures their image significantly by requiring the use of expensive and complicated media made only in cardboard which in turn present considerable problems relating to fastening systems and retaining products and / or articles according to the desired configurations. It should also be considered that plastic supports are not easy to decorate and customizable with reduced costs, so it is necessary to couple them with special glues or similar gluing substances. respective cardboard masks appropriately decorated, which completely cover the plastic structure with the exception of housing cavities which must accommodate the products and / or articles to be maintained. The production and application of such decorative masks has a significant impact on all the costs of producing and marketing the aforementioned packaging by making such media difficult to recycle, because they are solidly bonded to respective layers of base material. of paper.

In addition, the use of plastic, which inherently has significant costs, also has a negative impact on the overall costs of marketing the packaging in question.

It should also be noted that the above-mentioned packaging is designed and made specifically for use in specific promotional and / or seasonal campaigns such as Christmas or Spring, and therefore subject to continual variations in the configuration of a campaign to a specific one. other. The internal configuration of these packages, that is to say the disposition of the products or articles to be sold and / or exhibited, therefore varies from campaign to campaign and changes according to the requirements and wishes of the producers who use them. Each variation in the configuration of the packaging weighs considerably on the times and on all the costs of conception, realization and marketing of the packagings, because it is necessary to conceive first of all the new configuration to realize, in a second time, the molds adapted to the formation of the corresponding plastic supports. Once the molds are made, it is necessary to mold a sufficient number of test samples of the plastic supports, by means of which it is possible to check the presence of any imperfections of the molds. In the case where the molds have been made correctly, it is possible to switch to large-scale production of the necessary plastic supports which will then be coupled with respective decorative masks previously prepared. On the contrary, in the case where there are non-correctible imperfections, it is necessary to design and carry out the molds again by resuming the production of test samples until a positive result. The molds made for each promotional campaign are also strictly related to the particular configurations of the packaging to be sold and / or displayed and are difficult to reuse during other promotional campaigns, because each new arrangement of the products and / or articles desired requires the creation of new plastic supports with corresponding housing cavities. Therefore, at the end of each promotional campaign, it is normally planned to eliminate the mussels that were intended for it. It should also be noted that the total lack of flexibility in the use of known packaging does not allow their reuse from one campaign to another, because the creation of new configurations does not allow the reuse of any residual quantities of Plastic racks made for the previous campaigns that must be inevitably eliminated, in the same way as the molds.

Another significant disadvantage in relation to all-plastic supports is their configuration. In particular, because of the physical limitations due to the molding of the plastic supports, the latter tend to take a substantially frustoconical overall shape. Therefore, once the plastic supports inserted inside the corresponding box-shaped bodies of the packaging to be made, the supports deviate, in the visible areas, from the side walls of the box-shaped bodies, leaving obvious slits unpleasant from the aesthetic point of view. In order to overcome this disadvantage, it is common practice to apply to the plastic supports respective decorative masks which protrude laterally from the supports so as to lick the side walls of the corresponding box-shaped bodies and cover the unwanted cracks. However, the protruding portions of the decorative masks are rather weak structurally because they can easily deteriorate with negative consequences for both the corresponding plastic supports and for the respective packages. The main object of the present invention is to provide a package for containing and displaying products and / or valuable and luxury articles, such as perfumes, creams, alcoholic products, high-end cosmetics, accessories and / or articles of haute couture, jewelry and / or the like, able to solve the problems identified in the prior art.

An object of the present invention is to ensure a high qualitative level of packaging made and / or marketed both aesthetically and structurally. Another object of the present invention is to significantly reduce the amount of plastic used. Another object of the present invention is to facilitate the recycling of the packaging mentioned above. Another object of the present invention is to reduce as much as possible the overall costs of design, production and / or marketing of packaging. An object of the present invention is also to reduce the design and production times of the aforementioned packaging. Another object of the present invention is to avoid the elimination of molds used for the formation of plastic components from one campaign to another. Another object of the present invention is to allow the reuse of plastic components from one campaign to another. An object of the present invention is also to provide packages which have supports which do not deviate from the side walls of the respective box-shaped bodies. The goals specified above and others are substantially achieved by packaging to contain and display valuable and luxury products and / or articles, such as perfumes, creams, alcoholic products, high-end cosmetics, accessories and the like. and / or haute couture articles, jewelery and / or the like, as formulated and described in the appended claims. As an illustration, there is now provided a description of a preferred, but not exclusive, embodiment of a package for containing and displaying products and / or valuable and luxury articles, such as perfumes, creams, products and the like. alcoholic, high-end cosmetics, accessories and / or haute couture articles, jewelery and / or the like, in accordance with the present invention.

The description will be made hereinafter with reference to the accompanying drawings, provided solely for information and therefore not limiting, in which: FIG 1 is a perspective representation of a package, in an open condition, for containing and exposing products and / or valuable and luxury articles, such as perfumes, creams, alcoholic products, high-end cosmetics, accessories and / or haute couture articles, jewelery and / or the like, according to a first embodiment of the present invention; FIG 2 is an exploded perspective representation of the package of Figure 1; FIG. 3 is a plan view of a support structure of the package illustrated in FIGS. 1 and 2; FIG. 4 is an elevational representation of the support structure illustrated in FIGS. 1 to 3 and of at least one housing seat shown in FIGS. 1 and 2 during a first assembly phase; FIG 5 is an elevational representation of the support structure as illustrated in Figures 1 to 4 and at least one housing seat as illustrated in Figures 1, 2 and 4, during a second phase assembly; FIG. 6 is an elevational representation of the support structure as illustrated in FIGS. 1 to 5 and of at least one housing seat as illustrated in FIGS. 1, 2, 4 and 5, assembled; FIG. 7 is another elevational representation of the support structure as illustrated in FIGS. 1 to 6 and of two housing seats as illustrated in FIGS. 1 and 2, assembled; FIG 8 is a representation, in an open condition, of a package for containing and displaying products and / or valuable and luxury items, such as perfumes, creams, alcoholic products, high-end cosmetics, accessories and / or haute couture articles, jewelery and / or the like, according to a second embodiment of the present invention; FIG. 9 is an exploded perspective representation of the package illustrated in FIG. 8; FIG. 10 is a sectional view of a support structure of the package as illustrated in FIGS. 8 and 9, taken along the line XX of FIG. 8. Referring to FIGS. 1, 2, 8 and 9, FIG. , the number 1 indicates overall a package for containing and displaying products and / or valuable and luxury items, such as perfumes, creams, alcoholic products, high-end cosmetics, accessories and / or articles of high quality. sewing, jewelery and / or the like according to the present invention. As can be seen in FIGS. 1, 2, 8 and 9, the package 1 comprises a box-shaped body 2 having a bottom 3 and at least one lateral wall 4 which extends transversely, preferably perpendicularly, from 3. In accordance with the embodiments illustrated in Figures 1, 2, 8 and 9, the box-shaped body 2 has a bottom 3 whose profile is substantially square or rectangular and four side walls 4 which extend substantially perpendicularly from the bottom 3, in a two-by-two opposition configuration. For purposes of the present invention, the bottom profile 3 of the box-shaped body 2 and the number of the side walls 4 have no influence, therefore the box-shaped body 2 can have any configuration.

The bottom 3 and the side walls 4 delimit, at least partially, a housing compartment 5 open on the opposite side from the bottom 3. The package 1 further comprises a cover 6 engageable with the box-shaped body 2 to close the housing compartment 5. In detail, the lid 6 also has a substantially box-shaped configuration and is provided with a cover wall 7 from which extends transversely, substantially perpendicularly, at least one side wall 8, preferably four. According to the embodiments illustrated in Figures 1, 2, 8 and 9, the cover 6 is engageable with the box-shaped body 2 by threading it from top to bottom. When the cover 6 is threaded onto the box-shaped body 2, the cover wall 7 covers, at least partially, preferably completely, the housing compartment 5 of the box-shaped body 2, while the side walls 8 of the cover 6 at least partially cover the side walls 4 of the box-shaped body 2. Naturally, the configuration of the lid 6 may also vary according to the requirements and different configurations of the packaging to be made. It is also possible to provide lids which do not have a box-shaped configuration and which are predisposed to engage the box-like body 2 by sliding or by means of one or more hinged hinge points. In other words, the present invention also refers to so-called "single-bowl" packages, packages with extractable lid and exclusively exposure packages that could even be without a lid. With reference to FIGS. 1 and 8, the package 1 advantageously comprises at least one support structure 9 made of a paper-based material, preferably cardboard, which can be inserted inside the housing compartment 5 of the body. box form 2, as well as at least one housing seat 10, optionally a plurality, made of plastic material, preferably thermoformed, engageable with the support structure 9 for housing and / or support of a product and or corresponding article (not shown in the accompanying figures) to contain and / or retain and / or present in a predetermined position. In detail, each housing seat 10 comprises at least one body 10a (FIGS. 1, 2, 4, 5 and 8 to 10) which has at least one engagement portion 10b (FIGS. 1, 2, 4, 5, and 8 at 10), substantially plate-shaped, adapted to engage the support structure 9 and at least one housing cavity 10c (Figures 1, 2 and 8 to 10) for the engagement of a respective product or article to be housed and / or retain and / or expose.

Preferably, the housing cavity 10c of each housing seat 10 is, at least in part, shaped complementary to at least a portion of the respective product or article to be housed and / or retained and / or exposed. Advantageously, the body 10a of each housing seat 10 may comprise, on the opposite side to the housing cavity 10c, at least one bearing portion 10d (FIGS. 2 and 4 to 7) intended to rest on the bottom 3 of the housing box-like body 2 of the package 1 when the support structure 9 is inserted inside the housing compartment 5 of the latter.

Preferably, the body 10a of each housing seat 10 is provided with clamping means 11 for blocking the product or article in the desired position. According to the embodiments illustrated in Figures 1, 2 and 8 to 10, the clamping means 11 comprise one or more interfering projections 11a, optionally elastically deformable, made in correspondence of the housing cavity 10c of the housing seat 10 respective to block the respective product to be housed and / or retain and / or expose, in correspondence of this housing cavity 10c.

Advantageously, the support structure 9 comprises at least one main portion 9a, optionally lamellar, which has an exposure surface 9b, optionally editable and / or printable and / or decorative, intended to remain oriented on the opposite side relative to the bottom 3 of the box-shaped body 2 when the support structure 2 is inserted (Figures 1 and 8) inside the housing compartment 5 of the latter. As can be seen in FIGS. 1 to 3 and 8 to 10, the main portion 9a of the support structure 9 has at least one through opening 9c, advantageously a through opening 9c for each of the accommodating seats 10 provided, preferably having the same profile as the housing cavity 10c of the respective housing seat 10 corresponding thereto. The support structure 9 is further provided with at least one auxiliary portion 9e (FIGS. 2 to 7, 9 and 10), optionally lamellar, superposable or superimposed, at least in part, on the main portion 9a which remains oriented towards the bottom 3 of the box-shaped body 2 when the support structure 9 is inserted into the housing compartment 5 of the latter.

Advantageously, the engagement portion 10b of each housing seat 10 may be or is interposed between the main portion 9a and the auxiliary portion 9b of the support structure 9 so that the respective housing cavity 10c is, at least in part , preferably completely, aligned with the corresponding through opening 9c of the main portion 9a of the support structure 9. As can be seen in FIGS. 2 to 5, 9 and 10, the support structure 9 further comprises at least a support portion 9f, preferably a plurality of support portions 9f, for its support on the bottom 3 of the box-shaped body 2.

According to the embodiment illustrated in Figures 2 to 7, the support structure 9 comprises two auxiliary portions 9e, optionally lamellar, each of which may be or being superimposed on a respective portion of the main portion 9a. Advantageously, each auxiliary portion 9e of the support structure 9 extends from the main portion 9a, being foldable from the latter, and has at least one exposure surface 9g (Figures 2 and 3) editable and / or printable and / or decorable, for viewing particular information intended for the consumer and accessible to it after the opening of the package, such as for example the instructions for separating the housing seats 10 from the support structure 9 for recycling and / or promotional messages and / or any other type of message.

Still according to the embodiment illustrated in Figures 2 to 7, each housing seat 10 may be or is interposed, in correspondence of opposite ends of the respective engagement portion 9b, between the main portion 9a and the two auxiliary portions 9e of the support structure 9 so that the respective housing cavity 10c is, at least in part, preferably completely aligned with the corresponding through opening 9c of the main portion 9a of the support structure 9. As illustrated in Figures 2 to 7, the support structure 9 is provided with four support portions 9f extending in pairs and on opposite sides of each auxiliary portion 9e. In this case also, the auxiliary portions 9e are obtained from the same structure of the respective auxiliary portions 9e by folding them along corresponding fold lines made appropriately. On the other hand, with reference to the embodiment illustrated in FIGS. 8 to 10, the auxiliary portion 9e is superposable or superimposed completely with the main portion 9a of the support structure 9 and has at least one through opening 9h, preferably having the same profile as the opening 9c corresponding corresponding to the main portion 9a, so as to accommodate the body 10a of the corresponding housing seat 10. In this case, the engagement portion 10b of each housing seat 10 may be or is completely interposed between the main portion 9a and the auxiliary portion 9e of the support structure 9 so that the respective housing cavity 10c is, at at least partly, preferably completely, aligned with the respective through openings 9c, 9h of the main portion 9a and the auxiliary portion 9e of the support structure 9.

Still according to the embodiment illustrated in FIGS. 9 and 10, the support structure 9 comprises a plurality of support portions 9f, two of which extend from opposite ends of the auxiliary portion 9e, while the portions 9f remaining support extend from opposite zones of each opening 9h of the auxiliary portion 9e. Advantageously, all the support portions 9f are obtained by folding structural portions of the auxiliary portion 9e. The removable or permanent engagement of each housing seat 10 with the support structure 9 is advantageously guaranteed by appropriate engagement means 12, visible in FIGS. 2 to 5 and 10. Preferably, the engagement means 12 can be or are interposed functionally between the support structure 9 and each housing seat 10 to join the latter in predetermined configurations. With reference to the embodiment illustrated in FIGS. 2 to 4, the engagement means 12 comprise at least one coupling projection 12a which protrudes, for each end of each housing seat 10, from the respective engagement portion. 10b and the opposite side to the respective housing cavity 10c. The engagement means 12 further comprises, for each coupling projection 12a of each housing seat 10 provided, at least one respective coupling opening 12b formed in a corresponding auxiliary portion 9e of the support structure 9. Advantageously each coupling projection 12a of each housing seat 10 engages the respective coupling opening 12b of the respective engagement portion 9e of the support structure 9, preferably by interference, so as to block opposite ends of the the engagement portion 10b of the corresponding housing seat 10 between the main portion 9a and the auxiliary portions 9e of the support structure 9. The engagement means 12 relating to the embodiment as illustrated in Figures 2 to 4 have the advantage of allowing easy and convenient assembly / disassembly of the support structure 9 with the corresponding housing seats 10. This embodiment is subsequently advantageous because it does not require the use of glue.

According to the embodiment illustrated in Figures 9 and 10, the engagement means 12 are defined in part by the main portion 9a of the support structure 9, in part by the auxiliary portion 9e thereof and, in part, by at least one bonding substance 13 (FIG. 10) or a similar junction substance, interposed in a timely manner between the main portion 9a and the auxiliary portion 9e of the support structure 9 and the engagement portion 10b of each seat of housing 10. In other words, the housing seats 10 are interposed between the main portion 9a and the auxiliary portion 9e of the support structure 9 and held in this position by gluing thereof to form a multilayer structure or "sandwich" . The packaging described above solves the problems encountered in the prior art and obtains important advantages.

Firstly, the packaging which is the subject of the present invention lends itself to offering, from a structural and aesthetic point of view, a higher qualitative level compared to known packaging with entirely plastic supports. In particular, the replacement of a completely plastic support structure by a support structure made entirely of cardboard, with the exception of the housing seats for the products or articles to be contained, allows a considerable elimination of plastic in packaging which In addition to offering the packaging itself a more enjoyable and valuable appearance, it considerably reduces the costs associated with this material. The Applicant has surprisingly verified that packages with support structures such as that described above allow a saving of plastic material per package of about 80%. In addition, there are also many advantages in terms of speeding up the design and packaging realization processes, as the molds to design, produce and test sound only for the formation of the support seats of the support structures. which must partly reproduce the shape of the products and / or articles which remain on the market for rather long periods of time, and no longer to specific support structures dedicated exclusively to respective promotional campaigns. Consequently, it is possible to reuse over time and during each successive promotional campaign the molds previously made, because they are not related to the configuration of the support structure, but instead to the product and / or the article to be inserted into the packaging. The configuration of the support structures and, consequently, the packaging to be produced is obtained easily and quickly by designing and realizing cardboard support structures predisposed to accommodate the thermoformed housing seats in engagement. In addition, it is quite advantageous, both from a purely economic point of view and from a strictly practical point of view, to be able to make molds dedicated to the maximum dimensions of the housing seats to be made and to have available, if necessary, a series of internal thicknesses to allow the formation of seating seats of dimensions smaller than the maximum. It must also be considered that it is possible, in addition to reusing the mussels made for previous campaigns, to recover and reuse also the excess housing seats which have remained previous promotions, because they do not are not related to support structures. In the event that it is necessary to modify the configuration of a package according to the new promotional campaign to be implemented, it is sufficient to design and produce new cardboard support structures adapted to accommodate the seats of housing to be built or already completed. Naturally, this allows a considerable reduction in the overall costs of designing, producing, marketing and selling packaging with modular support structures, since it is no longer necessary to design and produce series of molds for each promotional campaign, but simply realize the support structures to assemble to the housing seats for products and / or items for sale.

In this sense, the production of the thermoformed seat can be increased because it is not linked to the seasonality of the packaging with the result that the corresponding unit cost decreases.

In addition, the packages according to the present invention are easily removable because they allow simple and fast separation of the plastic elements from the cardboard elements, with significant advantages in terms of recycling. It should further be noted that the cardboard support structure, the main portion of which extends transversely of the side walls of the base body when inserted into the housing cavity of the latter, constitutes a stiffening structure capable of to considerably strengthen the basic body, and therefore the packaging, by offering it a high degree of strength which is perceived as a quality characteristic by the buyer and / or the end consumer. In other words, the support structure performs the function of reinforcing rib which supports from the inside the side walls of the base body of the package. Because the support structure provides rigidity to the base body and the package, it is possible to substantially thin the side walls of the latter also reducing the overall use of the carton, which subsequently contributes to the reduction of its marketing costs. It should be further noted that the support structure can be made so that the main portion terminates flush with the side walls of the box-like body by preventing the formation of undesirable slots normally present between the fully plastic support structures. and the side walls of the box-shaped bodies of known packages.

As described, it is also possible to prepare processes for automating the production and formation of cardboard support structures and plastic housing seats by further accelerating the production path of aforesaid packages.

Claims (11)

REVENDICATIONS1. Packaging (1) for containing and displaying products and / or valuable and luxury articles, such as perfumes, creams, alcoholic products, high-end cosmetics, haute couture accessories, jewelery and / or the like, said packaging ( 1) comprising: a box-shaped body (2) having a bottom (3) and at least one side wall (4) extending transversely, preferably perpendicularly, from said bottom (3), said bottom (3) and said side wall (4) delimiting, at least partially, at least one housing compartment (5) open on the opposite side to said bottom (3); at least one support structure (9) made of a paper-based material, preferably cardboard, insertable within said housing compartment (5) of said box-shaped body (2); at least one housing seat (10) made of a plastic material, preferably thermoformed, engageable with said support structure (9) for housing and / or supporting a product or article corresponding to contain and / or retain and / or present according to a predetermined position; engagement means (12) operatively interposed between said support structure (9) and said accommodation seat (10) to join the latter in a predetermined configuration. 2. Packaging (1) according to claim 1, wherein said housing seat (10) comprises at least one body (10a) having: at least one engagement portion (10b) substantially plate-shaped adapted to engage said structure support (9); at least one housing cavity (10c) for engaging a respective product and / or article to be housed and / or retained and / or exposed, preferably said housing cavity (10c) being, at least in part, profiled in a complementary manner to at least a portion of the product and / or article to be housed and / or retained and / or exposed. 3. Packaging (1) according to claim 2, wherein said body (10a) of said housing seat (10c) comprises, on the opposite side to the respective housing cavity (10c), at least one bearing portion (10d). adapted to abut against said bottom (3) of said box-like body (2) of said package (1) when said support structure (9) is inserted within said housing compartment (5) of said shaped body of box (2). 4. Packaging (1) according to claim 2 or 3, wherein said body (10a) of said seat seat (10) is provided with clamping means (11), preferably one or more interference projections (11a), optionally elastically deformable, made in correspondence of said housing cavity (10c) to block the product and / or article to be housed and / or retain and / or expose in correspondence thereof. 5. Packaging (1) according to one or more of the preceding claims wherein said support structure (9) comprises: at least one main portion (9a), optionally lamellar, having an exposure area (9b), optionally editable and / or printable and / or decorable, adapted to remain oriented on the opposite side with respect to said bottom (3) of said box-shaped body (2) when said support structure (9) is inserted within said housing compartment (5); ) of said box-shaped body (2), said main portion (9a) having at least one through opening (9c), preferably having the same profile as said housing cavity (10c) of the respective housing seat (10); at least one auxiliary portion (9e), optionally lamellar, superposable or superimposed, at least in part, on said main portion (9a), said auxiliary portion (9e) being oriented towards said bottom (3) of said box-shaped body ( 2) when said support structure (9) is inserted into said housing compartment (5) of said box-shaped body (2); at least one bearing portion (9f), preferably a plurality of bearing portions (9f), for supporting said support structure (9) on said bottom (3) of said box-shaped body (2 said engagement portion (10b) of said housing seat (10) being or interposed between said main portion (9a) and said auxiliary portion (9e) of said support structure (9) so that the respective housing (10c) is, at least in part, aligned with the corresponding through opening (9c) of said main portion (9a) of said support structure (9). 6. Package (1) according to claim 5, wherein said support structure (9) comprises two auxiliary portions (9e), optionally lamellar, each superposable or superimposed on a respective portion of said main portion (9a), said portion of engaging (10b) said housing seat (10) which can be or interposed, in correspondence of its opposite ends, between said main portion (9a) and said auxiliary portions (9e) of said support structure (9) so that the respective housing cavity (10c) is, at least in part, aligned with the corresponding through opening (9c) of said main portion (9a) of said support structure (9). The package (1) according to claim 6, wherein said engaging means (12) comprises: at least one coupling protrusion (12a), for each end of said housing seat (10), from said portion engagement member (10b) opposite the housing cavity (10c); at least one coupling opening (12b) formed in each of said auxiliary portions (9e) of said support structure (9), each coupling projection (12a) engaging the respective coupling opening (12b) of said portion auxiliary (9e) of said support structure (9), preferably by interference, for blocking the opposite ends of said engagement portion (10b) of said accommodation seat (10) between said main portion (9a) and said auxiliary portions (9e) of said support structure (9). The package (1) according to any one of claims 5 to 7, wherein said at least one auxiliary portion (9e) of said support structure (9) extends from said main portion (9a) and is collapsible from the latter, said at least one auxiliary portion (9e) having at least one exposure surface (9g), editable and / or printable and / or decorable, for viewing information to the consumer after the opening said package (1) and separating the support structure (9) from the box-like body (2). 9. Package (1) according to claim 5, wherein: said auxiliary portion (9e) is superimposable or superimposed completely with said main portion (9a) of said support structure (9) and has at least one through opening (9h) , preferably having the same profile as said through opening (9c) of said main portion (9a), so as to receive the body (10a) of the corresponding housing seat (10); said engaging portion (10b) of said housing seat (10) being or being interposed completely between said main portion (9a) and said auxiliary portion (9e) of said support structure (9) so that the housing cavity respective (10c) is, at least in part, aligned with the respective through openings (9c, 9h) of said main portion (9a) and said auxiliary portion (9e) of said support structure (9). The package of claim 9, wherein said engagement means (12) comprises: said main portion (9a) of said support structure (9); said auxiliary portion (9e) of said support structure (9); at least one bonding substance (13) or a similar junction substance interposed between said main portion (9a) and said auxiliary portion (9e) of said support structure (9), preferably interposed between said main portion (9a) of said support structure (9), said auxiliary portion (9e) of said support structure (9) and said engagement portion (10b) of said accommodation seat (10), said engagement portion (10b) of said seat of housing (10) being entirely interposed between said main portion (9a) and said auxiliary portion (9e) of said support structure (9). 11. Packaging (1) according to any one of claims 5 to 10, wherein said at least one bearing portion (9f) extends and is foldable from said auxiliary portion (9e).