FR2823719A1 - Packaging for cosmetic product sample comprises upper panel, hinged lid and cosmetic container, upper panel comprises central removable part with lower mirror surface - Google Patents

Abstract

The packaging comprises an upper panel (3), a lid (4) able to tip rearward by means of a hinge (42) and a container (5) for the cosmetic product. The upper panel comprises a central removable part (30) fixed to a peripheral part by means of a first weakened line. The central part is fixed to the lid so that opening of the lid leads to rupture of the weakened line. The central part of the upper panel has a lower surface coated with a reflecting layer (300) so that during opening of the lid this surface forms a mirror.

Description

t5 these elements.

  PACKAGING OF A SAMPLE OF COSMETIC PRODUCT

FIELD OF THE INVENTION

  The invention relates to the field of packaging and more particularly the

  packaging of cosmetic product samples.

STATE OF THE ART

  Numerous types of packaging for samples of cosmetic products are already known. l5 In many cases this may be a scaled-down reproduction of the

standard packaging.

  It can also be a completely different packaging from the standard packaging, for example in the case of a sachet containing a sample of a cream.

sold in a jar.

PROBLEMS POSED

  The problem posed by the packaging of samples of cosmetic products is that these 2s packaging must simultaneously present two characteristics a priori not very compatible with each other, namely, on the one hand, being very economical insofar as these

  samples are usually distributed for free, and on the other hand constitute in them-

  even attractive packaging insofar as, before adopting a product,

  he still be encouraged to try it.

  Thus, the packaging of the samples of a cosmetic product can be one of the

  essential elements to ensure the success of this cosmetic product.

DESCRIPTION OF THE INVENTION

  s According to the invention, the packaging intended to contain a sample of a cosmetic product, comprises an external envelope forming a top panel, a cover capable of tilting backwards by means of a hinge, and a container capable of receiving said product.

  cosmetic, possibly via a support for said cosmetic product.

  In this packaging: 0 a) said upper panel comprises a so-called removable central part secured to a so-called peripheral part by means of a said first weakening line, said peripheral part being itself secured to said container, b) said central part is integral with said cover, so that, during a first opening of said package, the opening of said cover leads to the breaking of said first weakening line which thus forms a guarantee strip, said cover entraining with it said central part and thus exposing the interior of said container to allow access to said sample of cosmetical product, c) all or part of the lower surface of at least said central part of the upper panel is coated with a reflective layer, typically metallized, so that, when opening said cover and tilting it back, said lower surface e coated with said layer is exposed, said central part being opened up by said cover, and thus forms a mirror useful for the application of said cosmetic product. 2s Typically, said central part (30) can be made integral with said cover (4)

  typically by bonding, sealing or heat sealing.

  This combination of means makes this packaging particularly attractive insofar as it makes it possible both to preserve the external appearance of traditional packaging, said external envelope being typically a cardboard box, on the packaging of most if not all of the products. co sméti que s, while being

economical to manufacture.

  The particular appeal of the packaging according to the invention also lies in the presence of a reflecting surface forming a mirror, in the presence of guarantee strips which give value to the content. Indeed, these two elements or functions form a unique combination to enhance the image of an object, even a free sample, enhancement which can only refer to the cosmetic product itself in the mind

  of the person using this sample.

DESCRIPTION OF THE FIGURES

  All Figures 1 a to 7b relate to the invention.

  Figures la to 2f relate to the same method of the invention. In this packaging method (1), Figures la to ld represent said packaging (1) formed from a blank (8), while Figure 2a illustrates the blank (7) cut into a single

  part intended to form said blank (8) illustrated in FIGS. 2b to 2f.

  FIG. 1a shows a perspective view of the package (1) during said first opening, FIG. 1b being a cross section in a plane perpendicular to the

hinge (42).

  Figure 1c is a section similar to that of Figure 1b, but before said first opening. Figure ld is a perspective view of the front face (20) of the package (1) before

said first opening.

  Figure 2a shows the blank (7) precut from a thin strip material, typically cardboard, the many preformed folds (70) are formed by zones

  thinned by compression in the form of a line.

  This blank (7) comprises 3 square panels, namely from left to right, a first panel intended to form said upper panel (3), a second panel intended to form the bottom (22) and a third panel intended to form the cover. (4). These square panels are separated by two rectangular panels of width H - that is to say the height of said packaging, namely from right to left, a panel (20) corresponding to the front face and a panel (21) corresponding to the rear face of the packaging (1), these panels (20) and (21) carrying lateral tabs (73). The extreme square panels (3) and (4) carry in their extension cover tabs, the cover edge (71 ') on the left, of width H' slightly less than H. being intended to be superimposed internally on the rectangular panel forming the rear face (21) and to be optionally glued to the latter, while the covering edge (71) on the right, of width H "logically less than H. is intended to form the front edge (43) whose fixed part (431) is intended to be glued to the rectangular panel forming the

  front face (20), so as to reinforce the resistance of said packaging to compression.

  The square panel forming the upper panel (3) carries on either side side panels (72) comprising folding edges (720) and intended to form the faces

  right (23) and left (24) side of said package (1).

  FIGS. 2b to 2f relate to the blank (8) formed from the blank (7) of FIG. 2a by folding the vertical folds (70) and gluing the rectangular covering panels (71) and (71 ') on the rectangular panels corresponding respectively to the front (20) and rear (21) faces. A tubular blank is thus obtained which can be folded so as to form a flat object. This flat blank has been shown in Figures 2b and 2c from below and from above. She was also represented in

  section perpendicular to the hinge (42) in Figures 2d to 2f.

  Figures 2d and 2e correspond respectively to Figures 2b and 2c. In these figures 2s, the blanks (8) are not really flattened so as to be able to represent their different elements distinctly, and in particular the glued areas (200), (210) and

  (40) during the formation of said blank (8), as shown in Figure 2e.

  However, the only essential glued zone according to the invention is the glued zone (40) between said cover (4) and said removable zone (30) of said upper panel (3), as

shown in Figure 2d.

  FIG. 2f represents the "straight" blank (9) obtained by deploying the blank (8) of FIG. 2e, into which the bucket (6) was introduced thanks to its lateral openings (90), openings then closed by folding of the side panels (72), said blank (9) and said go det (6) pre sent s ing ib i nally a s ecti on vo i sine, so that in a p art, said bucket (6) easily penetrates said blank (9), and on the other hand, said bucket (6) and said blank (9) cooperate to mutually reinforce their resistance to

vertical effort.

  FIG. 3 is a view similar to FIG. 1b, but corresponds to a different modality of hinge, with a hinge (41) formed by a fold between said cover (4)

  and said peripheral part (31) of the upper panel (3).

  The outer casing (2) includes an adhesive layer (310) between the rear end, the peripheral part (31) and an upper covering edge (71 ") which extends the

rear face (21).

  Figures 4a to 5c relate to other packaging methods (1) according to the invention in which said outer envelope (2) of said packaging (1) comprises as container (5) a tray (5 '). These figures - except Figure 5c which is a schematic view from above - are sectional views in the plane perpendicular to the hinge (41) which is

  o a fold formed between the cover (4) and the upper panel (3), as in Figure 3.

  In these methods, said blank (8 ′), as shown in FIG. 4b, is reduced to the two panels (3) and (4) folded and provided on the one hand with the adhesive layer (40) between the removable central part ( 30) and the part of the cover (4) facing it, and on the other hand of the reflective layer (300) typically bordered by said first line

  weakening (32) which forms a closed curve.

  Figure 4a shows an open package (1) formed by assembling the blank (8 ') of Figure 4b on the container (5') thermoformed or molded and which comprises two compartments (63), one containing the product cosmetic (10) and the other containing a

  application means (11), for example a brush.

  The packaging method (1) of FIGS. 5a to 5c, analogous to that of FIGS. 4a and 4b, corresponds to a packaging (1) in which said sample holder (6 ') can be of any shape, unlike the cases where said envelope outer (2) is formed entirely by folding, the blank (8 ') having substantially a profile close to the section

  in the horizontal plane of said sample holder (6 ').

  FIGS. 5a and Sb correspond to a package (1) respectively closed and open,

  s while Figure 5c is a schematic top view.

  The sample holder (6) of Figures Sa to 5c comprises an outer skirt (62) so as to mask the upper twist (60) and to give said packaging (1) the appearance

attractive of a pot.

  Furthermore, FIG. 5a shows a package (1) in which the whole of the upper panel (3) is covered, on its lower face, with a metallized reflective layer forming a barrier to gases, and in particular to oxygen. In this figure, the assembly of the blank (8 ') and the

  sample holder (6 ') by heat sealing.

  FIGS. 6a to 7b relate to methods of the invention in which the packaging (1) comprises an external envelope (2 ′) having a lateral opening

  (25) allowing cooperation with a tank (S ").

  Figures 6a to 6c relate to an oblong packaging, the outer casing (2 ') being formed by folding a blank consisting of three oblong panels

  spaced by two rectangular panels forming the front and rear faces.

Figure 6a is a top view.

  Figure 6b is a sectional view of the package (1).

  Figure 6c is a perspective view of the outer casing (2 '), the two right and left lateral sides form lateral openings (25) through which can be

  introduces the tray (5 ") which has the same profile as said oblong panels.

  FIGS. 7a and 7b are perspective views of packages (1) with an outer envelope (2 ′) of parallelepiped shape and having an opening (25) on one side,

  on the rear face in FIG. 7a, and on the right lateral face in FIG. 7b.

  DETAILED DESCRIPTION OF THE INVENTION

  According to a first embodiment of the invention, said outer envelope (2) may comprise a container (5 ') as a container (5) for said cosmetic product (10) or a support (6) of said cosmetic product (10). This modality has been illustrated in FIGS. 4a to 5c. It allows in particular, as can be seen in Figure 5c, to obtain a package (1) of any shape since it suffices that, preferably, the shape of the assembly formed by the upper panel (3) and the cover (4) corresponds substantially to the section of the tank (5 ') which can be

  o thermoformed or molded in any shape, independently.

  Said tank (5 ') may include an upper ledge (50) closed by said panel

upper (3).

  In addition, as shown diagrammatically by arrows in FIG. 5a, said upper flange (50) can be fixed, typically by gluing, sealing or heat-sealing to said peripheral part (31) of said upper panel (3), an upper panel which forms with said cover (4) a folded sheet, typically a sheet of cardboard, the fold of which forms said hinge (41). It suffices for this that the lower surface of said peripheral portion (31) is coated with a material, generally a thermoplastic or a resin, ensuring bonding on the material constituting said tank (5 ') According to a second method of the invention, the container (5) of said outer envelope (2), in addition to said cover (4) and said upper panel (3), can be formed, in whole or in part, by a blank (7) precut and folded made of thin material,

2s typically in cardboard.

  This method differs from the previous one in that all or part of the container (5) of the outer envelope (2) can be formed by folding a blank (7), which makes it possible in particular to use cardboard as basic material, while the previous modality did not have this characteristic, without excluding the possibility

  to have as a tray (5 ') a cardboard tray formed by folding.

  This method makes it possible to obtain packaging (1) of very varied shape, as illustrated

  for example in Figures 6a to 6c o the package (1) has an oblong shape.

  According to a variant of this method, said external envelope (2) can form all or part of a rectangular parallelepiped obtained by folding a thin strip material pre-cut forming said blank (7) provided with preformed folds (70) and comprising overlapping edges (71, 71 ', 71 "), so as to form by folding, in addition to said cover (4) and said upper panel (3), a front face (20), a bottom (22), and possibly a

  rear face (21), a right lateral face (23) and a left lateral face (24).

  o This variant has been illustrated in FIGS. 1a to 1d, 3, 7a and 7b.

  According to a first possibility illustrated in FIGS. 7a and 7b, said outer casing (2) can comprise said rear face (21) or said right (23) or left (24) lateral face, so as to obtain an outer casing (2 ') having a lateral or rear opening (25) and able to cooperate with one or more trays (5 ") in the manner of a drawer which can be fixed or snapped into said outer casing (2 '). According to a second possibility illustrated in particular on Figures la to ld and Figures 2a to 2f, said outer envelope (2) forms a rectangular parallelepiped obtained by folding said blank (7) chosen so as to form, in addition to said cover (4) and said upper panel (3) , a front face (20), a bottom (22), a rear face (21), right (23) and left (24) side faces, and thus completely surround said sample

  (10) and possibly said sample holder (6).

  2s In this case, said right (23) and / or left (24) side faces are typically formed by folding side panels (72) integral with said upper panel (3) or said bottom (22), so as in particular to be able to form said outer casing (2) from a packaging blank (8) planar in which the bottom, the upper panel and the cover, the front and rear faces are formed, but not the right and left side faces, said side panels being unfolded, the front and rear faces being folded down to limit the size of said blanks, and so as to be able to introduce said sample of cosmetic product (10) or said sample holder (6) through the side openings (90 ) corresponding to the right (23) and / or left (24) side faces after having straightened said planar blank (8) and formed said right blank (9), then folding said side panels (72) to then form said right side faces(23) and left (24), s said cosmetic product sample (10) or said sample holder (6) having

  typically a section close to that of said packaging (1).

  As regards the hinge of the cover (4), in the case of the first embodiment of the invention, said hinge (41) can be formed by a fold between said cover (4) and

  lo said upper panel (3), as illustrated in FIGS. 4a and Sa.

  In the case of the second embodiment of the invention, said hinge can be either a hinge (42) formed by a fold between said cover (4) and said rear face (21) - see for example Figure 1b, or a hinge (41) formed by a fold between said cover

  (4) and said upper panel (3) - see for example Figure 3.

  According to the invention, and as illustrated in Figures la to ld, and more particularly in Figure ld, said cover (4) may include a front edge (43) covering all or part of said front face (20), said edge front (43) comprising an opening tongue (430) secured to said cover (4) and a fixed part (431) secured to said front face (20), typically by gluing, and connected to said cover (4) and to said tongue (430) by a said second weakening line (432), so as to tear

  said second weakening line (432) during said first opening.

  But, as illustrated in FIGS. 5a and Sc, to use any other means allowing the manual grip of the edge of the cover (4) in order to be able to open it, and that without all

  2s while retaining the aesthetics of said packaging (1).

  According to the invention, said cosmetic product (10) can be a solid or non-fluid product chosen from powders, typically make-up, lipstick sticks,

  makeup pencils, mascara, or any other facial makeup product.

  The invention is in no way limited to a particular cosmetic product.

  In the case where the cosmetic product is a powder, a paste or a cream, said holder

  sample (6) or said tank (5 ′, 5 ") may be a bucket holder or a bucket It may be advantageous for said layer (300), typically metallized of said central part (30) to be chosen in nature and in extent so as to close off or cover said sample holder (6) or said container (5 ′, 5 "), forming a gas barrier and thus

  if necessary, increase the lifespan of said cosmetic product.

  It may also be advantageous for said peripheral part (31) to be sealed to said sample holder (6) or to said container (5 ′, 5 "), typically by gluing or heat-sealing a flange (50) of said sample holder ( 6) or of said tank (5 ′, 5 ") on the lower surface

  of said peripheral part (3 l).

  However, the invention also makes it possible to have trays (5 ") which are possibly mobile and which can function as drawers (see FIGS. 6c, 7a and 7b), in particular in the 1S case where two trays (5") are present one being fixed and accessible via the orifice (33) once the cover (4) is raised, the other, covered by said peripheral part (31), operating

like a drawer.

  Said packaging (l), and in particular said sample holder (6) or said container (5 ′, 5 ")

  may include means for applying said cosmetic product (10).

  Said sample holder (6) or said tray (5 ′, 5 ") can constitute a case suitable for carrying a tube or a stick of lipstick, a makeup pencil, a mascara pencil, possibly several shades of a same cosmetic product, or possibly

  several types of cosmetic products.

  It is advantageous according to the invention to supply on the one hand said outer envelope 2s (2, 2 '), preferably in the form of a folded blank (8), and on the other hand the cosmetic product on its support or its container, depending on whether it is a solid or a liquid, which can be a sample holder (6) or a container (5 ', 5 "), the shape of the containers (5', 5") or of the sample holder (6) being typically adapted to assemble the two elements, possibly ensuring mechanical cooperation with said outer casing

  (2, 2 '), to obtain the packaging (1) according to the invention.

  According to the invention, said central part (30) can be circular, square or

  rectangular, with an area typically ranging from 5 to 20 cm2.

  Said central part (30) can also be curved so that said surface

  reflective mirror has some magnifying effect.

  Advantageously, all or part of said outer envelope (2, 2 ') is made of cardboard, printed or not, said envelope being optionally overwrapped with plastic film, optionally printed, typically forming a sleeve for said outer envelope, said outer envelope (2 , 2 ') can be formed, lo typically by folding, from a cut blank (7) and comprising preformed folds (70) between the different panels (74, 74') intended to be folded to form the faces of

said envelope.

  Said sample holder (6) or said tray (5 ′, 5 ") can be a thermoformed case of material

plastic or stamped in aluminTum.

  According to the attached figures, said cover (4) covers all of said upper panel (3), but it is possible that said cover covers only part of the panel, forming a strip having the width of the removable central part (30 ) and including the

  gripping tab (430) and the hinge (41, 42).

  In certain cases, the lower surface of said upper panel (3) can be metallized and said sample holder (6) or said container (5 ′, 5 ") can be chosen from a material so that said packaging (1) either impermeable to gases in the case where said cosmetic product (10) is either sensitive to oxygen or includes a volatile product, and thus said packaging (1) is adapted to the desired shelf life of said cosmetic product (10 In this case, said upper edge (50) is.

  sealed to the lower surface of said peripheral part (31).

  As illustrated in FIGS. 1a to 1d and 2a to 2f, said outer envelope (2) can be of folded cardboard and contain a bucket loaded with makeup powder, said outer envelope being of rectangular shape with a height of 5 and 20 mm, of

  length and / or width between 30 and 60 mm.

  The packaging according to the invention may comprise a closure means, so as to be able to use said cosmetic product several times. Thus, for example and as illustrated in FIGS. 1a and 2a, said opening tongue (430) can cooperate with s said front face (20), typically by means of a recess (201) and lateral slots (202) as well as a slot (203) in the fold formed between said upper panel (3) and said front face (20), so that the opening tab (430) can slide into said slot (203), and thus form means for closing said packaging

  (1), after the latter has been opened during said first opening.

  Another object of the invention consists of the packaging blank (8) forming said outer envelope (2) according to the invention, typically in the folded state and of small thickness, intended to supply a supplied packaging machine. in said cosmetic product and / or in said sample holder (6) or tray (5 ′, 5 ") typically

  loaded with said cosmetic product (10).

EXAMPLES OF REALIZATION

  The packaging according to FIGS. 1a to 7b are examples of embodiment. All the

  outer envelopes (2, 2 ') were made of white cardboard.

  The trays (5 ', 5 ") and sample holder (6) were produced by thermoforming of PE.

  The mirror layers were obtained by transferring hot to the cardboard a

metallic layer.

ADVANTAGES OF INVENTI ON

  The invention has many advantages.

  On the one hand, it provides, with the presence of a reflective surface and a strip of

  guaranteed, a combination of particularly attractive new functions.

  On the other hand, the invention discloses a large number of possibilities of practical implementation, as regards both the possible shapes and the materials, which is

  valuable for packaging designers (1).

  Finally, the packaging (1) reconciles the aesthetics and the low cost in particular as regards both the starting materials (cardboard typically) and the processes in

  game allow the production of economical packaging (1).

LIST OF REFERENCES

  Packaging 1 0 Cosmetic product 10 Application means 11 Outer casing 2 Outer casing open on one side 2 'Front panel 20 Adhesive layer between 71/431 and 20 200 Recess for tab closure 430 201 Side slots 202 Slot between 20 and 3 203 Rear side 21 Adhesive layer between 71 'and 21 210 Bottom 22 Right side face 23 Left side face 24 2' side opening 25 2s Top panel 3 Removable central part 30 Mirror effect layer 300 Peripheral part 31 Adhesive layer between 31 and 71 " ...

310 First weakening line 32 Hole after separation of 30 33 Lid 4 Adhesive layer between 4 and 30 40 Hinge formed with 31 41 Form hinge with 21 42 s Front edge 43 Tab 430 Fixed part 431 Second weakening line 432 Container of l 'envelope 2 5 o Tray forming a container mode 5 5' Tray cooperating with the outer envelope 2 '5 "Upper rim 50 Skirt 51 Outer skirt 52 Compartments 53 Support sample holder or bucket 6 Material in thin precut strip or blank 7 Folds 70 Front cover edge 71 Rear cover edge 71 'Upper cover edge 71 "Side panels 72 Folding edge 720 Side tab 73 Panels to form 22, 3 and 4 74 Panels to form 2O, 21, 23, 24 ... 74 'Rough (folded) 8 Rough construction of 3 + 4 8' Rough (right) 9 Lateral openings 90

Claims (29)

  1. Package (1) intended to contain a sample of a cosmetic product (10), comprising an outer envelope (2) forming an upper panel (3), a cover (4) able to tilt back thanks to a hinge (41, 42), and a container (5) capable of receiving said cosmetic product, optionally by means of a support (6) of said cosmetic product, packaging (1) in which: a) said upper panel (3) comprises a so-called removable central part (30) integral with a so-called peripheral part (31) thanks to a said first weakening line (32), said peripheral part (31) being integral with said container (5), b) said part central (30) is integral with said cover (4), so that, when opening said package (1) for the first time, opening said cover (4) leads to the rupture of said first weakening line ( 32) which thus forms a guarantee strip, said cover (4) entering with it the said central part (30) and thus bringing to the inside of said container (5) to allow access to said sample of cosmetic product, c) at least said central part (30) of the upper panel (3) has a surface lower coated with a reflective layer (300), typically metallized, so that, when opening said cover (4) and tilting it back, said lower surface coated with said layer (300) is exposed , said central part being entrained by said cover, and thus forms a mirror usable for the appl icati on of said cosmetic product.   2. Packaging according to claim 1 wherein said central part (30) is rendered   2s secured to said cover (4) typically by bonding, sealing or heat sealing.   3. Packaging according to any one of claims 1 to 2 wherein said   outer envelope (2) comprises a container (5 ') as container (5) for said product   cosmetic (10) or a support (6) of said cosmetic product (10).   3 ( 4. Packaging according to claim 3 wherein said tray (5 ') comprises a flange   upper (50) closed by said upper panel (3).   5. Packaging according to claim 4 wherein said upper flange (50) is fixed, typically by gluing, sealing or heat sealing to said peripheral part (31) of said upper panel (3), upper panel which forms with said cover (4) a   folded sheet, typically a sheet of cardboard, the fold of which forms said hinge (41).   6. Packaging according to any one of claims 1 to 2 wherein the container (5)   o of said outer envelope (2), in addition to said cover (4) and said upper panel (3), is formed, in whole or in part, by a blank (7) precut and folded in material thin, typically cardboard.   7. Packaging according to claim 6 wherein said outer envelope (2) forms all or part of a rectangular parallelopiped obtained by folding a thin strip material pre-cut forming said blank (7) with preformed folds (70) and comprising overlapping edges (71, 71 ', 71 "), so as to form by folding, in addition to said cover (4) and said upper panel (3), a front face (20), a bottom (22), and possibly a rear face (21), a straight side face (23) and a side face left (24).   8. Packaging according to claim 7 wherein said outer envelope (2) comprises said rear face (21) or said right side face (23) or left (24), so as to obtain an outer envelope (2 ') having a side opening or rear (25) able to cooperate with one or more trays (5 ") in the manner of a drawer   can be fixed or snapped into said outer casing (2 ').   9. Packaging according to claim 7, said outer envelope (2) forms a rectangular parallelopiped obtained by folding said blank (7) chosen so as to form, in addition to said cover (4) and said upper panel (3), a front face (20 ), a bottom (22), a rear face (21), right (23) and left (24) side faces, and thus surround   completely said sample (10) and possibly said sample holder (6).   10. Packaging according to claim 9 wherein said right (23) and / or left (24) side faces are formed by folding side panels (72) integral with said upper panel (3) or said bottom (22), in particular so being able to form said outer casing (2) from a flat packaging blank (8) in which the bottom, the top panel and the cover, the front and rear faces are formed, but not the right and left side faces , said side panels being unfolded, the front and rear sides being folded down to limit the size of said blanks, and so as to be able to introduce said sample of cosmetic product (10) or said sample holder (6) through the lateral openings ( 90) corresponding to the right (23) and / or left (24) lateral faces after having straightened said planar blank (8) and formed said right blank (9), then folding said lateral sides (72) to then form said right (23) and left (24) side faces, said sample of cosmetic product (l O) or said sample holder (6) typically having a section close to that of said packaging (1).   11. Packaging according to claim 5 wherein said hinge (41) is formed by   a fold between said cover (4) and said top panel (3).   12. Packaging according to any one of claims 6 to 10 wherein said   hinge is either a hinge (42) formed by a fold between said cover (4) and said rear face (21), or a hinge (41) formed by a fold between said cover (4) and said upper panel (3).   13. Packaging according to any one of claims 1 to 12 wherein said   cover (4) comprises a front edge (43) covering all or part of said front face (20), said front edge (43) comprising an opening tab (430) integral with said cover (4) and a fixed part (431 ) secured to said front face (20), typically by gluing, and connected to said cover (4) and to said tongue (430) by a said second weakening line (432), so as to tear said second line   weakening (432) during said first opening.   14. Packaging according to any one of claims 1 to 13 wherein said product   cosmetic (10) is a solid or non-fluid product chosen from powders, typically make-up, lipstick sticks, make-up pencils,   mascara, or any other facial makeup product.   15. Packaging according to any one of claims 3 to 14 wherein said door   o sample (6) or said tank (5 ', 5 ") is a bucket holder or a bucket in the case where the   cosmetic product is a powder, paste or cream.   16. Packaging according to any of claims 3 to 14 wherein said layer   (300), typically metallisce of said central part (30) is chosen in nature and in extent so as to close off or cover said sample holder (6) or said tray (5 ′, 5 "), thereby forming a gas barrier and thus if necessary increase the service life of said cosmetic product.   17. Package according to claim 16, in which said peripheral part (31) is sealed to said sample holder (6) or to said container (5 ′, 5 "), typically by gluing or heat-sealing a flange (50) of said holder. sample (6) or of said tank (5 ′, 5 ") on the   lower surface of said peripheral part (31).   18. Packaging according to any one of claims 1 to 17 in which,   optionally using said sample holder (6) or said container (5 ', 5 "), a means   of application of said cosmetic product is incorporated.   19. Packaging according to any of claims 3 to 18 wherein said holder   sample (6) or said container (5 ′, 5 ") is a case suitable for carrying a tube or a stick of lipstick, a makeup pencil, a mascara pencil, possibly several shades of the same cosmetic product, or possibly several types of cosmetic products.   20. Packaging according to any one of claims 1 to 19 wherein said part   central (30) is circular, square or rectangular, with a surface ranging typically from 5 to 20 cm2.   21. The package of claim 20 wherein said central portion (30) is curved so that said reflecting surface forming a mirror has a o magnifying effect.   22. Packaging according to any of claims 1 to 21 in which all or   part of said outer envelope (2, 2 ') is made of cardboard, printed or not, said envelope being optionally overwrapped with plastic film, possibly   s printed, typically forming a sleeve for said outer envelope.   23. Packaging according to any of claims 1 to 22 wherein said   outer envelope (2, 2 ') is formed, typically by folding, from a cut blank (7) and comprising preformed folds (70) between the various panels (74,   74 ') intended to be folded to form the faces of said envelope.   24. Packaging according to any one of claims 3 to 23 wherein said holder   sample (6) or said container (5 ′, 5 ") is a thermoformed plastic case or stamped aluminum. 2s   25. Packaging according to any one of claims 1 to 24 wherein said   cover (4) covers all or part of said upper panel (3).   26. Packaging according to any one of claims 4, S. 13 to 25 in which the   lower surface of said upper panel (3) is metallized and said sample holder (6) or said tray (5 ′, 5 ") is chosen from a material so that said packaging (1) is impermeable to gases in the case o said cosmetic product (10) is either sensitive to oxygen or includes a volatile product, and that said packaging (1) is therefore suitable   the desired lifespan of said cosmetic product (10).   s 27. Packaging according to any of claims 1 to 25 including said envelope   outer (2, 2 ') is made of folded cardboard and contains a bucket loaded with makeup powder, said outer envelope being of rectangular shape with a thickness of 5 and   mm, length and / or width between 30 and 60 mm.   lo 28. Packaging according to any one of claims 13 to 27 wherein said   opening tongue (430) cooperates with said front face (20), typically by means of a recess (201) and lateral slots (202), so as to form a means of closing of said packaging.   29. Packaging blank (8) forming said outer envelope (2,2 ′) according to a   any one of claims 1 to 28, typically in the folded state and of small thickness,   intended to supply a packaging machine supplying said cosmetic product and / or said sample holder (6) or tray (5 ′, 5 ") typically loaded with