FR2868264A1 - APPLICATOR DEVICE FOR PASTY PRODUCTS TYPICALLY OF COSMETIC PRODUCTS - Google Patents

Abstract

The applicator device (1) of a pasty product, typically a cosmetic product, typically intended to cooperate with a container containing said pasty product, comprises a longitudinal body (2) having an axial direction (20), said longitudinal body ( 2) comprising an axial rod (3) and an applicator (4) integral with said axial rod (3), said axial rod (3) being intended to cooperate with a manual gripping means of said applicator device (1), said applicator ( 4) being able to take, typically by cooperation of said applicator (4) with a wringer, a fraction of said product contained in said container with a view to its application to a support, generally formed by a part of the body or of the face when said product is a cosmetic product, and is characterized in that: a) said applicator (4) forms a single piece (4 ') of plastic material, typically a part molded from one or more plastic materials, b) said applicator (4) ente a form factor L / D ranging from 2 to 7, L and D being respectively the axial length and the maximum radial diameter of said applicator (4) or of an envelope volume (40) of said applicator (4), c) said axial length L is between 10 and 20 mm, d) said applicator (4) comprises a support (8) and a plurality (5) of radial discontinuities (5 ') integral with said support (8), said plurality of radial discontinuities ( 5) forming a plurality (6) of cavities (6 ') and / or a plurality (7) of raised elements (7'), so that said applicator (1) offers a contact surface S with said product and a high retention volume V of said product.

Description

APPLICATOR DEVICE FOR PASTY PRODUCTS TYPICALLY PRODUCED

COSMETICS

  FIELD OF THE INVENTION The invention relates to the field of applicators for fluid or pasty products, typically the applicators of cosmetic products such as mascaras.

STATE OF THE ART

  A large number of mascara applicators are already known.

  These applicators, intended to cooperate with a reservoir container for the mascara, typically comprise: a) a cap intended to close said container and serve as a means for gripping said applicator, b) an axial rod, c) and a brush, said rod being integral with said cap at one of its ends, and said brush at the other of its ends, said brush comprising a metal twist solidarisant a plurality of bristles.

  As regards said brush, there are already many types of brushes.

  Thus, the brushes described in French patents FR 2 505 633, FR 2 605 505, FR 2 607 372, FR 2 607 373, FR 2 627 068, FR 2 627 363, FR 2 637 471 and FR 2 637 472 are known. , FR 2 650 162, FR 2 663 826, FR 2 668 905, FR 2 675 355, FR 2 685 859, FR 2 690 318, FR 2 701 198, FR 2 706 749, FR 2 715 038, FR 2 745 481; , FR 2 748 913, FR 2 749 489, FR 2 749 490, FR 2 753 614, FR 2 755 693, FR 2 774 269, FR 2 796 531, FR 2 796 532, FR 2 800 586.

  The brushes described in US Pat. No. 4,733,425, US Pat. No. 4,861,179, US Pat. No. 5,357,987, US Pat. No. 5,595,198, US Pat. No. 6,241,411, US Pat. No. 6,427,700 are also known.

PROBLEMS POSED

  On the one hand, faced with the constant evolution of mascara formulas, there is the need to develop new applicators to allow the application of these formulas, and typically adapted to each new formula.

  On the other hand, there is also the need for users to have a wide range of applicators to obtain different effects, for example different levels of applicator load product to be applied and / or different effects of combing eyelashes.

  In addition, it is increasingly necessary to obtain economic products, and preferably recyclable, under penalty of seeing the corresponding products relocated to countries with low labor costs.

  Finally, in the field of cosmetics, there is a permanent demand for new products, in particular to customize products, whether formulas, applicators or packaging in general, to the point that the renewal of products becomes an absolute commercial necessity, on pain of disappearing from the market.

DESCRIPTION OF THE INVENTION

  According to the invention, the applicator device (1) of a pasty product, typically a cosmetic product, typically intended to cooperate with a container containing said pasty product, comprises a longitudinal body having an axial direction, said longitudinal body comprising a axial rod and an applicator secured to said axial rod, said rod being intended to cooperate with a manual gripping means of said applicator device, said applicator being able to take, typically by cooperation of said applicator with a wiper, a fraction of said product contained in said container for its application on a support, generally formed by a part of the body or face when said product is a cosmetic product, and is characterized in that: a) said applicator forms a one-piece piece of plastic material, typically a piece molded of one or more plastics, b) said applicator is faceted an L / D shape of from 2 to 7, L and D being respectively the axial length and the maximum radial diameter of said applicator or of an envelope volume of said applicator, c) said axial length L is between 10 and 20 mm d) said applicator comprises a support and a plurality of radial discontinuities integral with said support, said plurality of discontinuities forming a plurality of cavities and / or a plurality of relief elements, so that said applicator provides a contact surface S with said product and a retention volume V of said product raised.

  Generally, the L / D form factor ranges from 3 to 6.

  This combination of means makes it possible to solve all the problems posed.

  Indeed, the applicator device according to the invention makes it possible to adapt to any type of mascara formulation or any other product taken by dipping and then wringing, particularly by playing on the geometry of said radial discontinuities.

  Compared to the traditional mascara brush, the applicator device according to the invention has the advantage of comprising a single-piece applicator formed by a molded part made of one or more plastics, which makes possible a high-speed automatic production of said applicators or said longitudinal bodies. Thus, it is no longer necessary to assemble a sheet of fibers to a metal twist, then to assemble the end of said metal twist to a rod, itself being to attach to a cap.

DESCRIPTION OF THE FIGURES

  All Figures la to I l i relate to the invention.

  FIGS. 1a to 1d relate to a first modality of said body (2) of said applicator device (1).

  Figure la is a perspective view from the side and above.

  Figure lb is a first side view.

  Figure 1c is another side view at 90 of the previous one.

  Figure 1d is a view from above.

  FIGS. 2a to 2d, similar respectively to FIGS. 1a-1d, relate to a second modality of said body (2) of said applicator device (1).

  FIGS. 3a to 3d, similar respectively to FIGS. 1a-1d, relate to a third modality of said body (2) of said applicator device (1).

  Figures 4a to 4d, respectively analogous to Figures la to 1d, relate to a fourth modality of said body (2) of said applicator device (1).

  FIGS. 5a to 5d, similar respectively to FIGS. 1a-1d, relate to a fifth modality of said body (2) of said applicator device (1).

  FIGS. 6a to 6d, similar respectively to FIGS. 1a to 1d, relate to a second modality of said body (2) of said applicator device (1).

  FIGS. 7a to 7d, similar respectively to FIGS. 1a to 1d, relate to a seventh modality of said body (2) of said applicator device (1).

  FIGS. 8a to 8d, similar respectively to FIGS. 1a to 1d, relate to an eighth modality of said body (2) of said applicator device (1).

  FIGS. 9a to 9d, similar respectively to FIGS. 1a-1d, relate to a ninth modality of said body (2) of said applicator device (1).

  FIGS. 10a to 10b, similar respectively to FIGS. 1a to 1d, relate to a tenth modality of said body (2) of said applicator device (1).

  FIGS. 1a to 11j relate to an eleventh modality of said body (2) of said applicator device (1) and of said corresponding applicator device (1).

  Figure 11a is a perspective view of said body (2) comprising at one end said applicator (4) at the other end said head (21) adapted to be secured to a cap (9).

  Figure 11b is an enlarged view of the applicator (4) of Figure 11a.

  Figure 11 is a first side view of said body (2) of Figure 11a. Fig. 1 is a second side view at 90 of the view of Fig. 1c.

  Figure 11e is an axial sectional view of the applicator device (1) according to the invention, said axial section corresponding to the orientation of the applicator (4) according to Figure l i c.

  Fig. 11f is an axial section showing an enlarged view of a portion of the head (21) of said body (2) and the cap (9) in Fig. 11e.

  Figure 11g is a top view of said applicator (4).

  Figure 1h is an enlarged partial view of the top view of Figure 11g. Figure Ili is an enlarged partial view of the applicator (4) of Figure 11d.

  Fig. 11j is an enlarged side view illustrating the shape of the heart-shaped transverse projections (76) and their spacing.

DETAILED DESCRIPTION OF THE INVENTION

  According to the invention, as illustrated in FIGS. 2c, 3c, 4c, 5c, 6c, 7c, 8c, 9c and 10c, said envelope volume (40) of said applicator (4) may have an oval shape, and possibly form a spindle said applicator (4) having an upper end (41), on the opposite side to said axial rod (3), with a section Sm less than 0.5.SM, said sections Sm and SM being cross sections in a perpendicular plane at said axial direction (20), said section SM being the maximum section of said envelope volume (40), said section SM being typically located halfway up said applicator (4), at a distance substantially equal to 0.5.LA of upper (41) and lower (42) ends of said applicator, LA being the axial length of said applicator (4). See for example Figures 3c and 3d on which sections S and SM have been carried.

  As illustrated in particular in FIGS. 1 a to 4d, said plurality of radial discontinuities (5) may comprise a plurality (7) of relief elements (7 '), typically parallel to each other and spaced apart so as to form cavities tabs (71), typically annular cavities (71 '), adapted to retain said product when said applicator device (1) is immersed in said product contained in said container. In this case, the applicator (4) can be considered to be formed of a support (8) to which is secured a plurality (7) of relief elements (7 ').

  However, in this case, this same applicator (4) could also be considered to be formed of a support (8 ') corresponding to said envelope volume (40) in which a plurality (6) of cavities (6') have been formed.

  As illustrated in particular in Figures 1 to 2d, said plurality (7) of relief elements (7 ') may comprise a number Nt of transverse tabs (70) parallel to each other and perpendicular to said axial direction, Nt ranging from at 15, and preferably from 7 to 12, so as to form a plurality of transverse cavities (71).

  As illustrated in FIGS. 3a to 3d, said plurality of raised elements (7) may comprise a number Na of axial (72) or quasi-axial tongues oriented in said axial direction, Na ranging from 2 to 6, and preferably from 3 to 5, so as to form a plurality of axial cavities (73).

  As illustrated in FIGS. 4a to 4d, said plurality (7) of raised elements (7 ') can form a number Nt.Na of isolated pads (74), by intersection of said transverse (71) and axial (73) recesses. ), typically at right angles.

  As illustrated in part of FIGS. 8a and 8b, said raised elements (7 ') of said plurality of raised elements (7), typically not joined by their base, can be arranged along columns in said axial direction. and in q lines in the transverse direction perpendicular to said axial direction, so as to form a number equal to pq of relief elements (75), each relief element typically forming a half-sphere (75 ').

  According to the invention, said plurality (5) of radial discontinuities (5 ') may comprise said plurality (6) of cavities (6'), said support (8) comprising or forming a relief element between said cavities (6 ') said cavities (6 ') of said plurality (6) of cavities being adapted to retain said product when said applicator device is immersed in said product contained in said container.

  Said plurality of cavities (6) can form a plurality of N transverse cavities (60) parallel to each other and perpendicular to said axial direction (20).

  As already indicated, the applicators according to FIGS. 1a to 3d can also be considered as belonging to this modality.

  As illustrated in FIGS. 5a to 5d, said transverse cavity (60) is an annular cavity, typically constituted by an annular groove (60 ') formed in said support (8).

  According to the invention, said plurality of cavities (6) can form a plurality of n axial cavities (62), typically angularly distributed in a regular manner, each axial cavity (62) extending over an angle of 360 / n, said angle being taken in a transverse plane perpendicular to said axial direction (20).

  It can be considered that the applicator according to FIGS. 3a to 3d comprises a plurality of four axial cavities (62).

  As illustrated in another part of FIGS. 8b and 8c, said (6) plurality of cavities (6 ') can form a plurality of typically non-contiguous cavities, arranged according to p' columns in said axial direction and along q 'lines in the transverse direction perpendicular to said axial direction, so as to form a number equal to p'.'c cavities, each cavity typically forming a half-sphere (64).

  As illustrated in FIGS. 1a, 3a, 8a to 8d, 9a to 9d, and 10a to 10d, said support (8) may comprise two faces (80, 80 ') carrying said plurality (5) of discontinuities (5') both faces (80, 80 ') carrying: either both said plurality (7) of relief elements (7'), - or both said plurality (6) of cavities (6 '), - either a said plurality (6) of cavities (6 ') and the other said plurality (7) of relief elements (7').

  These two faces (80, 80 ') are generally arranged symmetrically on either side of said axial direction (20).

  As illustrated in FIGS. 6a to 7d and 9a to 10d, said support (8) may comprise a plurality of distinct support members, in a transverse plane, over at least a portion of the axial length of said applicator, said distinct support members typically forming as many axial branches (81) joined to said upper (41) and lower (42) ends of said applicator (4), each axial leg (81) serving to support said plurality (6) of cavities (6 ') and / or to said plurality (7) of relief elements (7 '). As illustrated in FIGS. 6a to 7d, said support (8) may comprise 2 or 3 axial branches (81), each axial branch (81) serving as support for a number Nt 'of transverse tabs (70) parallel to each other and perpendicular at said axial direction (20), Nt 'from 5 to 15, and preferably from 7 to 12, so as to form a plurality of transverse cavities (71) between said transverse tongues (70) taken in pairs.

  As illustrated in FIGS. 9a to 9d, said support (8) may comprise 2 or 3 axial branches (80) situated in the same plane or not, which define at least one axial space (82) between said axial branches (81). , said axial space (82) being divided by a plurality of elements secured to said axial branches (81). In this case, said plurality of elements may be formed by an axial succession of relief elements (7 '), typically spheres (77), said spheres (77) being typically contiguous, and being of variable diameter in the case where said applicator 1 o forms a spindle.

  As illustrated in FIGS. 10a to 10d, said branches (81) can form strips (83) or a strip folded on itself (83 '), delimiting an interior space (84), said strips (83) or said strip folded (83 ') supporting said plurality (5) of radial discontinuities (5'), or said plurality (6) of cavities (6 ') and / or said plurality (7) of relief elements ( 7 ').

  Said strip (83, 83 ') can serve as a support for a plurality of relief elements (830) and cavities (831), said cavities (831) opening on said interior space (84).

  The applicator (4) may include a central axial arm (85) for partially filling said axial space (82) to limit the amount of said non-transferable product to said carrier during said application.

  As illustrated in FIGS. 11a to 11j, said plurality (5) of radial discontinuities (5 ') can form a plurality (7) of N relief elements (7') integral with an axial rod portion (86) forming said supporting said plurality of relief elements, with N ranging from 5 to 30, and typically from 10 to 25.

  Said plurality (7) of relief elements (7 ') may be formed by at least a plurality of transverse projections (76), typically arranged symmetrically on either side of said axial rod portion (86) and aligned according to a same axial plane containing said axial direction (20), said transverse projections (76) forming between them a plurality of transverse recesses (65) contributing to form said contact surface S with said product and said retention volume V of said product each transverse recess (65) being formed by a spacing between two adjacent projections (76).

  As illustrated in particular in FIG. 11 g, said plurality (7) of relief elements (7 ') can be formed by two pluralities P1 and P2 of transverse projections (76), said transverse projections (76) of each plurality Pl and P2 being typically arranged symmetrically on either side of said axial rod portion (86) and aligned along the same axial plane containing said axial direction (20), said pluralities Pl and P2 forming between them an acute angle, typically less than at 70, and optionally a complementary acute angle ss, typically> 110, so that said adjacent projections forming between them said acute angle a form a dihedron ensuring retention of said product, and so that said adjacent projections forming between they said angle ss complementary acute form a comb for the eyelashes during said application.

  Said pluralities P1 and P2 may form a plurality of four intersecting projections or "X" shaped teeth in a plane perpendicular to said axial direction (20), two successive teeth of the same plurality having a transverse recess (65) contributing to forming said contact surface S with said product and said retention volume V of said product, two intersecting teeth forming between themselves said angle α also contributing to forming said contact surface S with said product and said retention volume V of said product.

  As shown in FIG. 1 lb, said applicator (1) may comprise a succession of at least two axial zones (45, 45 '), said adjacent axial zones having a variation in transverse length of said transverse projections (76) and / or a variation of said spacing.

  According to the invention, said one-piece piece (4 ') made of plastic material forming said applicator (4) may be a molded piece made of a single plastic material.

  However, said one-piece piece (4 ') made of plastic material forming said applicator (4) may be a molded piece made of two plastics materials, said one-piece piece (4') comprising a core (43) serving as a support, in a first material plastic and a peripheral portion (44) forming said pluralities (5) of radial discontinuities (5 ').

  As illustrated in all the figures, said axial rod (3) and said applicator (4) form a longitudinal body (2) in a one-piece molded part (2 '), formed in one or more plastics.

  As illustrated in FIG. 11e, said manual gripping means is a cap (9) with internally threaded skirt (90) able to cooperate by screwing with a neck of said container, said product being typically a mascara, and said container being typically a bottle mascara, said longitudinal body (2) comprising a head (21), said head (21) typically forming with said longitudinal body a one-piece molded piece (2 "), as illustrated in Figure 11a.

  Typically, said axial rod (3) may have an axial length typically ranging from 20 mm to 70 mm in order to cooperate directly or indirectly with said cap, thanks to said head (21).

  According to a variant of the invention, said axial rod (3) may comprise a rigid part and a flexible part, said flexible part typically having a section at least two times smaller than that of said rigid part, so as to have a flexion of said axial rod (3) during said application.

EXAMPLES OF REALIZATION

  All the figures constitute exemplary embodiments.

  The eleven different modalities have been molded, each modality corresponding to one of the plates 1 to 11 of figures.

  On the one hand, one-piece pieces (2 ") forming said longitudinal bodies in a single plastic material were molded in. The tests were made of PP and POM.

  One-piece pieces (2 ") were also manufactured in which the central part forming the support (8) was made of modified PP and said plurality (7) of relief elements (7 ') made of elastomer.

  Some one-piece pieces (2 ") made entirely of elastomer have also been manufactured.

  The applicator devices (1), after soaking in a cosmetic product formula, allow application to the body (eyelashes, lips or other body part depending on the 1 o product considered).

  Bodies (2) with axial rods (3) of cylindrical, oval, square or twisted section and applicators (4) with a length L ranging from 14 mm to 26 mm and a width or larger transverse D ranging from 3 mm to 6 mm.

RESULTS OBTAINED

  The applicators (4) and the applicator devices (1) according to the invention offer a very great variety of embodiments so that they can be adapted to the different types of supports, the eyelashes being the support of mascara formulas, to different types of formulas, which can vary in viscosity and concentration of solid product, and which can be adapted to the desired effect (volumizing, bending or lengthening of the eyelashes, in the case of mascara), several effects that can be obtained with the applicators according to the invention, in particular with the applicators according to FIGS. 11 a to 11 j.

LIST OF REFERENCES

  Applicator device = 2 + 9 1 Longitudinal body = 3 + 4 2 One-piece piece 2 'One-piece piece = 3 + 4 + 21 2 "Axial direction 20 Head 21 Axial stem of 2 3 Applicator of 2 = 8+ (5, 6, 7 ) 4 One-piece piece 4 'Envelope volume 40 Upper end 41 Lower end 42 Arne 43 Peripheral part 44 Distinct axial areas 45, 45' Plurality of radial discontinuities 5 Radial discontinuities 5 'Plurality of cavities 6 Cavity of 6 6' Transverse cavity 60 Annular groove 60 'Transverse relief element 61 Axial cavity 62 Axial relief element 63 Half-sphere cavity 64 Transverse recess 65 Plurality of relief elements 7 Relief element 7 7' Transverse tongue 70 Transverse cavity 71 Annular cavity 71 'Axial tongue 72 Axial cavity 73 Plot insulated by crossing 71 & 73 74 Embossed element 75 Half-sphere embossed element 75 'Transverse projection 76 Fork 76' Fork tooth 760 Adjoining spheres 77 Bracket e 5, 6, 7 8 faces of 8 80, 80 'Axial branches of 8 81 Axial space between branches 81 82 Band 83 Band folded over itself = loop 83' Elements in relief 830 Cavities 831 Interior space 84 Central axial arm 85 Portion of axial stem 86 Cap of 1 9 Internal thread 90

Claims (31)

  An applicator device (1) for a pasty product, typically a cosmetic product, typically intended to cooperate with a container containing said pasty product, comprising a longitudinal body (2) having an axial direction (20), said longitudinal body (2) comprising an axial rod (3) and an applicator (4) integral with said axial rod (3), said axial rod (3) being intended to cooperate with a manual gripping means of said applicator device (1), said applicator (4) being able to collect, typically by cooperation of said applicator (4) with a wiper, a fraction of said product contained in said container for application to a support, generally formed by a body part or face when said product is a cosmetic product, characterized in that: a) said applicator (4) forms a one-piece piece (4 ') of plastic, typically a molded piece of one or more plastics, b) l the applicator (4) has an L / D form factor ranging from 2 to 7, L and D being respectively the axial length and the maximum radial diameter of said applicator (4) or an envelope volume (40) of said applicator (4). ), c) said axial length L is between 10 and 20 mm, d) said applicator (4) comprises a support (8) and a plurality (5) of radial discontinuities (5 ') integral with said support (8), said plurality of radial discontinuities (5) forming a plurality (6) of cavities (6 ') and / or a plurality (7) of relief elements (7'), so that said applicator (1) provides a surface contact S with said product and a retention volume V of said product raised.   2. Device according to claim 1 wherein said envelope volume (40) of said applicator (4) has an oval shape, and optionally forms a spindle, said applicator (4) having an upper end (41), the side opposite said rod axial section (3), with a section Sm less than 0.5.SM, said sections S. and SM being cross sections in a plane perpendicular to said axial direction (20), said section SM being the maximum section of said envelope volume ( 40), said SM section being typically located at half height of said applicator (4), at a distance substantially equal to 0.5.LA of the upper (41) and lower (42) ends of said applicator, LA being the axial length of said applicator (4).   3. Device according to any one of claims 1 and 2 wherein said plurality of radial discontinuities (5) comprises a plurality (7) of relief elements (7 '), typically parallel to each other and spaced from each other so as to form intermediate cavities, typically annular cavities (71 '), able to retain said product when said applicator device (1) is immersed in said product contained in said container.   4. Device according to claim 3 wherein said plurality (7) of relief elements (7 ') comprises a number Nt of transverse tabs (70) parallel to each other and perpendicular to said axial direction, Nt ranging from 5 to 15, and preferably from 7 to 12, so as to form a plurality of transverse cavities (71).   5. Device according to any one of claims 3 to 4 wherein said plurality (7) of relief elements (7 ') comprises a number Na of axial tongues (72) or quasi-axial oriented in said axial direction, Na ranging from 2 to 6, and preferably 3 to 5, so as to form a plurality of axial cavities (73).   6. Device according to claims 4 to 5 wherein said plurality (7) of relief elements (7 ') form an Nt.Na number of isolated pads (74), by intersection of said transverse cavities (71) and axial (73). ), typically at right angles.   7. Device according to claim 3 wherein said raised elements (7 ') of said plurality of raised elements (7), typically nonjointive by their base, are arranged according to p columns in said axial direction and in q lines in the transverse direction perpendicular to said axial direction, so as to form a number equal to pq of relief elements (75), each raised element typically forming a half-sphere (75 ').   8. Device according to any one of claims 1 to 2 wherein said plurality (5) of radial discontinuities (5 ') comprises said plurality (6) of cavities (6'), said support (8) comprising or forming a relief element between said cavities (6 '), said cavities (6') of said plurality (6) of cavities being able to retain said product when said applicator device is immersed in said product contained in said container.   9. Device according to claim 8 wherein said plurality (6) of cavities (6 ') form a plurality of N transverse cavities (60) parallel to each other and perpendicular to said axial direction (20).   10. Device according to claim 9 wherein said transverse cavity (60) is an annular cavity, typically constituted by an annular groove (60 ') formed in said support (8).   11. Device according to claim 8 wherein said plurality (6) of cavities (6 ') form a plurality of n axial cavities (62), typically angularly distributed in a regular manner, each axial cavity (62) extending on an angle 360 / n, said angle being taken in a transverse plane perpendicular to said axial direction (20).   12. Device according to claim 8 wherein said plurality (6) of cavities (6 ') form a plurality of typically non-contiguous cavities, arranged according to p' columns in said axial direction and q 'lines in the transverse direction perpendicular to said axial direction, so as to form a number equal to p'.'c cavities, each cavity typically forming a half-sphere (64).   13. Device according to any one of claims 1 to 12 wherein said support (8) comprises two faces (80, 80 ') carrying said plurality (5) of discontinuities (5'), the two faces (80, 80 ') carrying: either both of said plurality (7) of relief elements (7 '), - both of said plurality (6) of cavities (6'), - one of said plurality (6) of cavities (6 ') and the other said plurality (7) of relief elements (7 ').   The device of any one of claims 1 to 13 wherein said support (8) comprises a plurality of distinct support members, in a transverse plane, over at least a portion of the axial length of said applicator, said discrete support members typically forming as many axial branches (81) joined to said upper (41) and lower (42) ends of said applicator (4), each axial leg (81) serving to support said plurality (6) of cavities (6 ') and / or said plurality (7) 1 o of relief elements (7 ').   15. Device according to claim 14 wherein said support (8) comprises 2 or 3 axial branches (81), each axial branch (81) serving to support a number Nt 'of transverse tabs (70) parallel to each other and perpendicular to said axial direction (20), Nt 'from 5 to 15, and preferably from 7 to 12, so as to form a plurality of transverse cavities (71) between said transverse tongues (70) taken in pairs.   16. Device according to claim 14 wherein said support (8) comprises 2 or 3 axial branches (81), located in the same plane or not, which define at least one axial space (82) between said axial branches (81), said axial space (82) being divided by a plurality of elements secured to said axial branches (81).   17. Device according to claim 16 wherein said plurality of elements is formed by an axial succession of relief elements (7 '), typically spheres (77), said spheres (77) being typically contiguous, and being of diameter variable in the case where said applicator forms a spindle.   18. Device according to claim 14 wherein said legs (81) form strips (83) or a strip folded on itself (83 '), delimiting an interior space (84), said strips (83) or said folded strip (83 ') serving as a support for said plurality (5) of radial discontinuities (5'), or said plurality (6) of cavities (6 ') and / or said plurality (7) of relief elements (7). ').   19. Device according to claim 18 wherein said strip (83, 83 ') serves to support a plurality of relief elements (830) and cavities (831), said cavities (831) opening onto said interior space (84). ).   Apparatus according to any one of claims 16 to 19 wherein said applicator (4) comprises a central axial arm (85) for partially filling said axial space (82) so as to limit the amount of said non-transferable product on said support during said application.   21. Device according to any one of claims 1 to 3 wherein said plurality (5) of radial discontinuities (5 ') forms a plurality (7) of N relief elements (7') integral with an axial rod portion (86). ) forming said support for said plurality of relief elements, with N ranging from 5 to 30, and typically from 10 to 25.   22. Device according to claim 21 wherein said plurality (7) of relief elements (7 ') is formed by at least a plurality of transverse projections (76), typically arranged symmetrically on either side of said portion of axial rod (86) and aligned in a same axial plane containing said axial direction (20), said transverse projections (76) forming between them a plurality of transverse recesses (65) contributing to form said contact surface S with said product and said retention volume V of said product, each transverse recess (65) being formed by a spacing between two adjacent projections (76).   23. Device according to claim 22 wherein said plurality (7) of relief elements (7 ') is formed by two pluralities P1 and P2 of transverse projections (76), said transverse projections (76) of each plurality P1 and P2 being typically arranged symmetrically on either side of said axial rod portion (86) and aligned along the same axial plane containing said axial direction (20), said pluralities P 1 and P 2 forming between them an acute angle, typically less than at 70, and optionally a complementary acute angle ss, typically> 110, so that said adjacent projections forming between them said acute angle a form a dihedron ensuring retention of said product, and so that said adjacent projections forming between they said angle ss complementary acute form a comb for the eyelashes during said application.   24. Device according to claim 23 wherein said pluralities P1 and P2 form a plurality of four intersecting projections or "X" -shaped teeth in a plane perpendicular to said axial direction (20), two successive teeth of the same plurality presenting a transverse recess (65) contributing to forming said contact surface S with said product and said retention volume V of said product, two intersecting teeth forming between themselves said angle a also contributing to form said contact surface S with said product and said volume V retention of said product.   25. Device according to any one of claims 22 to 24 wherein said applicator (1) comprises a succession of at least two axial zones (45, 45 '), said axial zones, adjacent, having a variation in transverse length of said transverse projections (76) and / or a variation of said spacing.   26. Device according to any one of claims 1 to 24 wherein said one-piece piece (4 ') of plastic material forming said applicator (4) is a molded part made of a single plastic material.   27. Device according to any one of claims 1 to 25 wherein said one-piece piece (4 ') of plastic forming said applicator (4) is a molded part made of two plastics material, said one-piece piece (4') comprising a core (43). ), as a support, in a first plastic material and a peripheral portion (44) forming said pluralities (5) of radial discontinuities (5 ').   28. Device according to any one of claims 1 to 26 wherein said axial rod (3) and said applicator (4) form a longitudinal body (2) in a one-piece molded part (2 '), formed in one or more materials plastics.   29. Device according to any one of claims 1 to 28 wherein said manual gripping means is a cap with internally threaded skirt adapted to cooperate by screwing with a neck of said container, said product being typically a mascara, and said container being typically a bottle mascara, said longitudinal body (2) comprising a head (21), said head (21) typically forming with said longitudinal body a one-piece molded piece (2 ").   30. Device according to claim 29 wherein said axial rod (3) has an axial length typically ranging from 20 mm to 70 mm in order to cooperate directly or indirectly with said cap, with said head (21).   31. Device according to any one of claims 1 to 30 wherein said axial rod (3) comprises a rigid portion and a flexible portion, said flexible portion typically having a section at least half of that of said rigid portion, so as to have a flexion of said axial rod (3) during said application.