EP3326134A2 - Système et procédé d'affichage de publicité sur des dispositifs mobiles - Google Patents

Système et procédé d'affichage de publicité sur des dispositifs mobiles

Info

Publication number
EP3326134A2
EP3326134A2 EP16828127.7A EP16828127A EP3326134A2 EP 3326134 A2 EP3326134 A2 EP 3326134A2 EP 16828127 A EP16828127 A EP 16828127A EP 3326134 A2 EP3326134 A2 EP 3326134A2
Authority
EP
European Patent Office
Prior art keywords
advertising content
user
mobile device
memory component
display
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP16828127.7A
Other languages
German (de)
English (en)
Inventor
Anastassiya LYUBICH
Vladimir DOLGOV
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Ad Cloud Co Ltd
Original Assignee
Ad Cloud Co Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ad Cloud Co Ltd filed Critical Ad Cloud Co Ltd
Priority claimed from PCT/NZ2016/050117 external-priority patent/WO2017014649A2/fr
Publication of EP3326134A2 publication Critical patent/EP3326134A2/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0267—Wireless devices
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements

Definitions

  • Advertising services on mobile devices is rapidly gaining popularity.
  • Mobile devices are an ideal marketing platform in part due to the frequency of user engagement.
  • Marketing campaigns for mobile devices are popular and many software products use advertising banners as a way to monetize.
  • banners on a mobile device have shortcomings because they are often small, contain very basic advertisement data and shrink the ad to fit in an application or browser.
  • Banners on a mobile device rarely attract user attention or excite marketers.
  • advertisement is usually shown briefly.
  • the incentive users get in a form of a reward is usually tied to the time users spend on viewing the advertisement, which is minimal. Further, there is no guarantee that the user will interact with the displayed advertising content and even that this ad experience can be considered as an impression since often people unlock their device quickly. While application developers want to generate as many impressions as possible, advertisers look for guaranteed views.
  • a server having a processor and a memory component, the server memory component configured to store a plurality of advertising content comprising visual objects, one or more interaction objects, and data pertaining to a target recipient user for the advertising content,
  • the server memory component further configured to store instructions for execution by the server processor operable to: receive user data pertaining to the user of the mobile device for storage on the server memory component, determine, from the received user data, advertising content where the target recipient data matches the user data, and transmit determined advertising content to the user mobile device,
  • the display is touch and position sensitive and a user touch in the position of the interaction object is indicative of a user interacting with an interaction object.
  • a response action comprises one or more of opening a web browser and directing to a predetermined website, showing detailed information about the object of interest, adding a selected advertisement to a list of favourites and rating the visual representation of the displayed
  • the lowest visual layer is a live wallpaper.
  • the specified attribute includes at least one of position, time period, transparency, scale, or rotation .
  • the dynamic graphical object includes at least one of visual image, text, shape or symbol displayed in sequence or out of turn.
  • computing device is a mobile computing device which has a touch screen and an operating system .
  • the reference to the content is at least one of an advertising background and at least one dynamic advertisement-related graphical object.
  • a server having a processor and a memory component, the server memory component configured to store a plurality of advertising content comprising visual objects, one or more
  • the invention consists in an interactive advertising content sharing system com prising : a mobi le device having a display, a memory component and a processor configu red to execute instructions stored on the memory component, a server having a processor and a memory com ponent, the server memory component configured to store a plurality of advertising content comprising visual objects, one or more interaction objects and data, at least one sender linked via the server to at least one receiver, the server memory component further configured to store instructions for execution by the server processor operable to provide the receipt and del ivery of subm itted and requested advertising content between at least one sender an at least one receiver, wherein the server is configured or configurable to store a plu ral ity of advertising content subm itted by the sender in the form of a group created by the sender with the set of parameters, formatting and i nteractivity settings , wherein upon receiving a signal request from the recipient, the server then automatical ly transm its the interactive advertising from the server subm itted by this particu la
  • Figure 1 is a flow chart which illustrates a method for selecting, displaying and updating advertising content on a mobile device.
  • Figure 2 is an illustration of an animated advertisement being displayed as a live wallpaper on the display on a mobile device.
  • Figure 3 is an illustration of how the device user can interact with the advertisement being displayed as a live wallpaper on a touch- sensitive display on a mobile device.
  • live wallpaper refers to a technology developed for mobile phones supported by Android. Starting with Android 2.0, users can enjoy live wallpapers which are operable to provide a graphics rich, animated, interactive background on the home screens of their mobile device. Live wallpaper operates similarly to a normal Android application and has access to all the facilities of the platform .
  • Embodiments described in this specification are operable to provide dynamic, animated and interactive advertising to mobile computing devices.
  • Live wallpaper enables dynamic and animated advertising to be displayed on the lowest visual layer of a display on a mobile device when the mobile device is in its active state. Advertising content can be interactive and playable and is able to be automatically updated without distracting a user of the mobile device from other tasks. Dynamic and animated advertising can also be displayed as a Screensaver when the device is in a daydream mode or charging. Live wallpaper is installed by a user in a form of mobile application or can be pre-installed and is set to be the system wallpaper for the device. Different dynamic graphical advertising objects are shown on the lowest visual layer of a display, therefore enabling animated and interactive advertising on the mobile device, at the same time having no significant impact on a user of the device.
  • a Screensaver can also display dynamic advertising that attracts a user's attention .
  • the advertising content is u pdated automatical ly on a regular basis without any actions required from the user.
  • a dynam ic advertising l ive wallpaper may advantageously have not only one graphical object, but a series of objects such as text, shapes and pictures all having different animated effects. Any one or more of such objects may have a corresponding special function that is activated when a user input is received . For example, in response to the user touching the object on the screen, open the advertisement associated web site on the mobile device or add the displayed advertisement to a fast-accessible section of the appl ication where the user can view the advertisement later.
  • the system wil l general ly include one or more mobile devices having a display, a memory com ponent and a processor configured to execute
  • Th is al lows users to be provided with advertising content that relates to their interests.
  • Advertising content is transm itted from the server to a user's mobile device for display to the user.
  • the user's mobi le device is configured to store several items of advertising content for periodic display to the user.
  • a user selecting an interactive com ponent generates an instruction to the system to u ndertake further action or a response action .
  • further action may include openi ng a web browser and directing to a predeterm ined website, showing detailed information about the object of interest, adding a selected advertisement to a l ist of favou rites and rating the visual representation of the displayed advertisement.
  • FIG. 1 shows an example of a process uti lising the above described components to faci litate selecting, displaying and updating interactive advertising content on a mobi le device.
  • the users or owners of the various mobile devices wil l usually install advertising live wal lpaper mobile appl ication onto their respective devices or it may be preloaded by the device manufacturer or configured as to be part of the mobi le device's operating system .
  • the application is configured to check the status 100 if it has already been lau nched on the mobile device or is starting for the first time. If the appl ication is staring for the first time, a user profi le is created 102 and the system may query the user as to the user's age, sex, location (or request access to the device's GPS location data), user's interests, and other user demographic data . In some embodiments, some or al l of th is data is transmitted to the server 104 for storage as profi le information pertain ing to the user. If on checking the appl ication status 100 it appears that the appl ication has already been used on this mobi le device and the user of the device is registered in the system, the process of com ponents initial ization 106 is started .
  • the process undertakes the following tasks : displaying an advertisement (108, 110, 112, 114, 116, 118), updating local application database with new advertising available (120, 122, 124, 126, 128) and comm unicating with the server along with sending statistical data (130, 132, 134, 136, 138).
  • the first task which relates to displaying advertisements in a form of l ive wallpaper on the mobile device starts with checking local appl ication database for val id loaded advertisements 108. If no advertisements detected in the database, a default picture is displayed 110. If there are advertisements stored in the database, which were not viewed and have not expired, then an advertisement is chosen from the database 112 and displayed as a l ive wall paper on the mobile device 114. A group of statistical data is then
  • the advertisement may be considered as fully viewed when it has been viewed at least once for ten seconds or longer and then shown to the user at a regular time interval within the 24-hour timeframe.
  • the advertising content may feature various goods and services provided by the advertiser or merchant who can upload advertising media such as pictures, graphics or text in a predetermined format using set templates via a computer- based software application or specifically dedicated website. Advertisers and participating businesses can also upload desired targeting requirements for displaying advertisements and book a display schedule. For example, short-term sale offers can be scheduled to be displayed only for two or three days to all available users registered on the server, while advertising that promotes beer can be displayed only to the owners of mobile devices who are at least 21 years old.
  • the second task of updating the local application database with new advertising if such advertising is available starts with checking whether the local database has a capacity for receiving new content 120. If the local live wallpaper application database is full, then the process repeats itself every 5 to 10 seconds to see whether any advertisements have been marked as viewed or expired. If capacity for receiving new advertisements exists, the application establishes a connection with the server 122. Once the connection is established, the live wallpaper application then performs the checking process on the server 124 to see whether new advertisements have been received by the server and are ready to be downloaded to the mobile device local database.
  • flavourites folder of the mobile application 312 to store the link to the advertiser's web site in the application and make it fast-accessible for a later time.
  • drop down menu 314 may be

Landscapes

  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Strategic Management (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Finance (AREA)
  • Economics (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Marketing (AREA)
  • Physics & Mathematics (AREA)
  • General Business, Economics & Management (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Information Transfer Between Computers (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)

Abstract

L'invention concerne un système et un procédé d'utilisation de papier peint dynamique sur un dispositif mobile, en particulier à des fins publicitaires. Le système et le procédé peuvent être utilisés pour fournir une publicité dynamique, animée et interactive à des dispositifs informatiques mobiles. La publicité cible spécifiquement l'utilisateur du dispositif mobile et elle lui est présentée en tant que papier peint dynamique lorsque le dispositif est actif, ou en tant qu'économiseur d'écran lorsque le dispositif est en train de charger.
EP16828127.7A 2015-07-22 2016-07-22 Système et procédé d'affichage de publicité sur des dispositifs mobiles Withdrawn EP3326134A2 (fr)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
NZ15710320 2015-07-22
PCT/NZ2016/050117 WO2017014649A2 (fr) 2015-07-22 2016-07-22 Système et procédé d'affichage de publicité sur des dispositifs mobiles

Publications (1)

Publication Number Publication Date
EP3326134A2 true EP3326134A2 (fr) 2018-05-30

Family

ID=61973018

Family Applications (1)

Application Number Title Priority Date Filing Date
EP16828127.7A Withdrawn EP3326134A2 (fr) 2015-07-22 2016-07-22 Système et procédé d'affichage de publicité sur des dispositifs mobiles

Country Status (1)

Country Link
EP (1) EP3326134A2 (fr)

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