EP2777440B1 - Ausstellungsregal - Google Patents

Ausstellungsregal Download PDF

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Publication number
EP2777440B1
EP2777440B1 EP14160155.9A EP14160155A EP2777440B1 EP 2777440 B1 EP2777440 B1 EP 2777440B1 EP 14160155 A EP14160155 A EP 14160155A EP 2777440 B1 EP2777440 B1 EP 2777440B1
Authority
EP
European Patent Office
Prior art keywords
display unit
strip
surprise
strips
cavity
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Active
Application number
EP14160155.9A
Other languages
English (en)
French (fr)
Other versions
EP2777440A1 (de
Inventor
Roberto Battaglino
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Ferrero OHG
Ferrero SpA
Soremartec SA
Original Assignee
Ferrero OHG
Ferrero SpA
Soremartec SA
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Ferrero OHG, Ferrero SpA, Soremartec SA filed Critical Ferrero OHG
Publication of EP2777440A1 publication Critical patent/EP2777440A1/de
Application granted granted Critical
Publication of EP2777440B1 publication Critical patent/EP2777440B1/de
Active legal-status Critical Current
Anticipated expiration legal-status Critical

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Classifications

    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/10—Adjustable or foldable or dismountable display stands
    • A47F5/11—Adjustable or foldable or dismountable display stands made of cardboard, paper or the like
    • A—HUMAN NECESSITIES
    • A47—FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47F—SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F5/00—Show stands, hangers, or shelves characterised by their constructional features
    • A47F5/0006—Hangers for hanging articles on bars, tringles, bracket arms or the like
    • A47F2005/0012—Hangers for hanging articles on bars, tringles, bracket arms or the like merchandising strips

Definitions

  • the present invention relates to a shelf display unit for displaying confectionery products with surprise inside.
  • the present invention regards a shelf display unit for Easter eggs, to which the ensuing treatment will make explicit reference, without this implying any loss of generality.
  • the display envisaged does not produce incisive and effective and thus satisfactory advertising or promotional messages.
  • a way to expose objects is disclosed in US 2003/150827 A1 .
  • the aim of the present invention is to provide a shelf display unit for displaying confectionery products housing a surprise, in particular Easter eggs, which may solve in a simple and economically advantageous way the problems set forth above and, in particular, will enable convenient display of the surprises in short setting-up times, protection of the surprises during transport of the display unit, and equally convenient transport thereof, while ensuring contained costs for production of the display unit and contained overall dimensions thereof.
  • a shelf display unit is provided for confectionery products with surprise inside, in particular Easter eggs, as claimed in claim 1.
  • Figure 1 designated as a whole by 1 is a display unit of the column type or with shelves set on top of one another for display of confectionery products 2 with surprise inside 3.
  • the confectionery products 2 are wrapped Easter eggs.
  • the confectionery products 2 are eggs other than Easter eggs, or else confectionery products of any shape but again with surprise inside that is invisible from outside.
  • the display unit 1 which conveniently has a parallelepipedal shape with quadrangular base and, thus, a lateral surface comprising four plane rectangular surfaces, is made of paper or plastic material by coupling together the bodies, each obtained by folding and possible gluing of plane shapes made of sheet material that are locally weakened or not.
  • the display unit 1 comprises four platforms 5 for supporting the confectionery products 2, which are in themselves known, vertically spaced from one another and supported by respective uprights, conveniently hollow and not visible in the attached figures, set between the platforms 5 themselves in a per se known manner.
  • each platform 5 has a plurality of seats, each housing a corresponding confectionery product 2 at least partially; in the particular example described, each platform 5 is plane and horizontal, and the aforesaid seats are defined by through holes.
  • the display unit 1 further comprises a top end hood 7, which overlies the uppermost platform 5 and is kept in position vertically at a distance from the uppermost platform 5 itself by respective intermediate uprights, which are known and not visible in the attached figures.
  • the hood 7 has a parallelepipedal shape which conveniently presents a geometry and dimensions in plan view that are the same as those of the platforms 5 and is delimited at the top by a surface 8 with substantially horizontal steps and laterally by four lateral surfaces 9, each of which is joined to the plane surface 8 along a respective edge 10.
  • the hood 7 delimits a top cavity or compartment 11, which has an inlet opening 12 made through the surface 8.
  • the display unit 1 finally comprises one or more strips 13 for support and display of the surprises 3.
  • the strips 13 are carried by the hood 7, and each of them comprises a corresponding attachment portion 14, which is inserted by pressure in an extractable way within a respective retention slit 15.
  • the hood 7 is provided with a plurality of slits 15 arranged along the edges 10 to enable arbitrary arrangement of the strips 13 around the platforms 5 so as to achieve an optimal visibility of the surprises 3.
  • each strip 13 is conveniently a semi-rigid strip defined by a bellows-like body made of a single piece and comprises, starting from the corresponding attachment portion 14, three plate portions designated by 18, 19 and 20, and two intermediate weakened portions 21 and 22, which define respective virtual hinges designed to enable rotation of the portions 18, 19 and 20 with respect to one another about respective horizontal axes 23 parallel to the corresponding edges 10.
  • Each portion 20 carries, fixedly connected thereto, for example by means of heat sealing or gluing, a respective half-shell 25, conveniently made of transparent material, which extends from a free end of the corresponding strip 13 and coats approximately one half of the corresponding plate portion 20, as may be seen in Figure 1 .
  • Each half-shell 25 delimits, together with the corresponding plate portion 20, a chamber for housing one or more surprises 3.
  • the chamber is divided by a diaphragm into two distinct chambers, each housing a corresponding surprise 3.
  • one or more of the half-shells 25 is not completely transparent, but comprises one or more windows, through which the surprise 3 is visible from outside.
  • the surprise 3 housed in the chamber is visible from outside through a window or opening made through the strip 13.
  • each strip 13 is selectively available in a splayed-out condition to enable display of the corresponding surprise or surprises 3 (illustrated in Figure 1 ), where it extends downwards from the hood 7 in a position overlying a respective lateral face of the display unit, leaving the surprise 3 in view, and a condition of transport or packaging (illustrated in Figure 2 ), where the strip 13 is folded and the surprise is set completely inside the cavity 11, as may be seen from Figure 2 .
  • each strip 13 is a flexible strip of the web or sheet type, once again made of paper or cardboard material coated or otherwise either with plastic material or with some other equivalent flexible sheet material, whether porous or not, for example a woven fabric or a non-woven fabric.
  • the strip 13 and the corresponding surprise 3 may be freely folded, and this facilitates housing of both the strips 13 and the corresponding surprises 3 in the cavity 11 in so far as the surprises 3 may be arranged more freely within the seat 11 itself.
  • one or more strips 13 have their own attachment portion 14 that is no longer inserted in the slit 15 but in a further slit 30 made in a position adjacent to the inlet 12.
  • the attachment portions 14 are not inserted in the slits 15, but are connected to the hood 7 by gluing or heat sealing.
  • the surprise 3 housed in the chamber is visible from outside through a window or an opening made through the strip 13.
  • the surprises 3 housed in the cavity 11 are protected by the strips 13 themselves arranged in a folded condition and are blocked within a single cavity of the display unit.
  • the strips 13 hang down from the hood 7, they enable immediate and clear visibility of the surprises 3 from outside in so far as the surprises themselves are at least in part set on top of the Easter eggs and may thus be immediately noticed by simply looking at the Easter eggs.
  • the strips 13 are coupled to the hood 7 in a detachable way and in any case do not form a structural part of the display unit 1 they may be formed independently of the remaining part of the display unit 1 itself.
  • the supporting platforms 5 may be different from a constructional and/or geometrical standpoint from the ones described by way of example, as likewise the hood 7 may be different from a constructional and/or geometrical standpoint from what has been described.
  • the hood 7 could, in particular, present cavities for housing the strips 13 and corresponding surprises 3 that differ from the one described, just as it could comprise seats for partially housing the confectionery products 2 and/or different devices for attachment of the strips 13.

Landscapes

  • Packages (AREA)
  • Table Devices Or Equipment (AREA)
  • Packaging Frangible Articles (AREA)

Claims (6)

  1. Regalausstellungseinheit (1) zum Ausstellen von Süßwarenprodukten (2) mit darin befindlichen Überraschungen (3), insbesondere Ostereier, wobei die Ausstellungseinheit umfasst:
    - eine erste Trägerplattform (5) und zumindest eine zweite Trägerplattform (5), die vertikal voneinander beabstandet sind und jeweils Aufnahmen für zumindest ein teilweise Aufnehmen der Süßwarenprodukte (2) aufweisen,
    - eine obere Abdeckblende (7) oder einen Deckel, die/der die Plattformen (5) überdeckt und eine Ausnehmung (11), die sich nach oben öffnet, begrenzt:
    dadurch gekennzeichnet, dass sie ferner zumindest einen faltbaren Streifen (13) oder ein Band aufweist, der/das zumindest eine der Überraschungen (3) trägt; wobei der zumindest eine Streifen (13) einen entsprechenden Anbringungsabschnitt (14) aufweist, der durch Druck in einer herausnehmbaren Weise in einen entsprechenden von mehreren Schlitzen (15) (30) eingeführt ist, die entlang der äußeren perimetralen Kanten der Blende (7) angeordnet sind oder in einer Position benachbart zu einem Einlass (12) der Ausnehmung (11) angeordnet sind; wobei der zumindest eine Streifen (13) wahlweise in einem Zustand des Anzeigens der Überraschung (3), in dem der sich ausgehend von der Blende (7) nach unten erstreckt, während die Überraschung zu sehen ist, und in einem Transport- oder Verpackungszustand, in dem zumindest die Überraschung (3) innerhalb der Ausnehmung (11) sitzt, zur Verfügung steht; wobei, wenn der Streifen (13) in den Transport- oder Verpackungszustand gesetzt ist, die Überraschung (3) vollständig in der Ausnehmung (11) aufgenommen ist und der Streifen (13) einen Einlass (12) der Ausnehmung (11) zumindest teilweise abschließt.
  2. Ausstellungseinheit nach Anspruch 1, dadurch gekennzeichnet, dass der Streifen (13) mehrere Plattenabschnitte (18) (19) (20) und Gelenkmittel (21) (22) aufweist, die zwischen den Plattenabschnitten eingesetzt sind, um eine Rotation eines Plattenabschnitts in Bezug auf einen anderen zu ermöglichen, aufweist; wobei zumindest einer der Plattenabschnitte zumindest jeweils eine der Überraschungen (3) trägt und die Plattenabschnitte selbst aufeinander gesetzt sind, wenn der Streifen in seinem Transport- oder Verpackungszustand eingesetzt ist.
  3. Ausstellungseinheit nach Anspruch 2, dadurch gekennzeichnet, dass der Streifen (13) durch einen ziehharmonikaförmigen Körper definiert ist, der aus einem einzigen Stück hergestellt ist.
  4. Ausstellungseinheit nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass sie eine mit Facetten versehene seitliche Oberfläche aufweist und dass sie einen der Streifen (13) für zumindest einen Teil der Facetten aufweist; wobei die Überraschung (3) in Positionen angeordnet sind, die entlang einander angeordnet sind, wenn die jeweiligen Streifen in ihrem Transport- oder Verpackungszustand angeordnet sind.
  5. Ausstellungseinheit nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass zumindest einer der Streifen (13) aus einem gefalteten Papiermaterial und/oder aus Kunststoffmaterial hergestellt ist.
  6. Ausstellungseinheit nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass zumindest einer der Streifen (13) aus flexiblem Bogenmaterial hergestellt ist.
EP14160155.9A 2013-03-15 2014-03-14 Ausstellungsregal Active EP2777440B1 (de)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
IT000201A ITTO20130201A1 (it) 2013-03-15 2013-03-15 Espositore a ripiani di prodotti dolciari con sorpresa all'interno, in particolare uova pasquali

Publications (2)

Publication Number Publication Date
EP2777440A1 EP2777440A1 (de) 2014-09-17
EP2777440B1 true EP2777440B1 (de) 2017-01-04

Family

ID=48227486

Family Applications (1)

Application Number Title Priority Date Filing Date
EP14160155.9A Active EP2777440B1 (de) 2013-03-15 2014-03-14 Ausstellungsregal

Country Status (3)

Country Link
EP (1) EP2777440B1 (de)
ES (1) ES2619308T3 (de)
IT (1) ITTO20130201A1 (de)

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US5248036A (en) * 1991-10-23 1993-09-28 The Merchandisers, Inc. Strip type point-of-sale display unit
CH691657A5 (it) * 1996-07-08 2001-09-14 Soremartec Sa Espositore a ripiani.
US6712227B2 (en) * 2002-02-12 2004-03-30 Menasha Corporation Foldable merchandising strip
FR2887753B1 (fr) * 2005-07-04 2010-11-19 Fabre Pierre Dermo Cosmetique Presentoir de produits, echantillons ou supports d'information en magasin

Non-Patent Citations (1)

* Cited by examiner, † Cited by third party
Title
None *

Also Published As

Publication number Publication date
ITTO20130201A1 (it) 2014-09-16
EP2777440A1 (de) 2014-09-17
ES2619308T3 (es) 2017-06-26

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