EP1320814A1 - Systeme permettant de faire des achats dans un centre commercial du type libre-service - Google Patents

Systeme permettant de faire des achats dans un centre commercial du type libre-service

Info

Publication number
EP1320814A1
EP1320814A1 EP00951840A EP00951840A EP1320814A1 EP 1320814 A1 EP1320814 A1 EP 1320814A1 EP 00951840 A EP00951840 A EP 00951840A EP 00951840 A EP00951840 A EP 00951840A EP 1320814 A1 EP1320814 A1 EP 1320814A1
Authority
EP
European Patent Office
Prior art keywords
product
purchased
centre
customer
products
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Withdrawn
Application number
EP00951840A
Other languages
German (de)
English (en)
Inventor
Umberto Artericerca S.a.s. AVANZI
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Cuesol Inc
Original Assignee
MULTICHANNEL RETAIL Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by MULTICHANNEL RETAIL Ltd filed Critical MULTICHANNEL RETAIL Ltd
Publication of EP1320814A1 publication Critical patent/EP1320814A1/fr
Withdrawn legal-status Critical Current

Links

Classifications

    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/02Marketing; Price estimation or determination; Fundraising
    • AHUMAN NECESSITIES
    • A47FURNITURE; DOMESTIC ARTICLES OR APPLIANCES; COFFEE MILLS; SPICE MILLS; SUCTION CLEANERS IN GENERAL
    • A47FSPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS
    • A47F10/00Furniture or installations specially adapted to particular types of service systems, not otherwise provided for
    • A47F10/02Furniture or installations specially adapted to particular types of service systems, not otherwise provided for for self-service type systems, e.g. supermarkets
    • GPHYSICS
    • G07CHECKING-DEVICES
    • G07FCOIN-FREED OR LIKE APPARATUS
    • G07F7/00Mechanisms actuated by objects other than coins to free or to actuate vending, hiring, coin or paper currency dispensing or refunding apparatus

Definitions

  • the present invention relates to a system for making purchases at a shopping centre of the self-service type.
  • the products are generally arranged on shelves which can be directly accessed by the customers.
  • the customers serve themselves and then pay for the purchases made at a cash till situated at the exit from the shopping centre.
  • a known solution consists in using signs which indicate, for each group of shelves, the category of products arranged on them.
  • the signs are generally hung from the ceiling along a central corridor in the shopping centre.
  • This solution is not particularly satisfactory.
  • finding the products to be purchased in any case remains a difficult task for the customer, who is obliged to walk slowly around the shopping centre, looking upwards all the time in order to check the information shown on the signs.
  • the product categories used must be necessarily generic, with the result that the customer • is not always able to immediately associate the product to be purchased with the corresponding product category.
  • this system does not allow the position of certain products which do not fall within a well-defined product category to be identified.
  • the present invention envisages a system for making purchases by a customer at a shopping centre of the self-service type, comprising means for storing the position of each product on sale in the centre and means for providing a shopping list of products to be purchased; the system furthermore comprises means for determining the position of each product to be purchased and means for providing the customer with an indication of the products to be purchased in an ordered sequence according to a path inside the centre.
  • the present invention also proposes two corresponding methods for making purchases at the shopping centre, as well as a computer program and a corresponding product program for implementing one of these methods under the control of a shopping centre computer.
  • Fig. 1 shows in schematic form the system for making purchases
  • Fig. 2 is an elementary block diagram of a palm-top computer supplied to a customer in a supermarket
  • Fig. 3 shows the partial contents of a working memory of a host computer in the supermarket and of the palm-top computer during their operation
  • Figs 4a-4b show the flow chart of a method used for making purchases .
  • a system 100 for making purchases at a supermarket 105 is shown.
  • the supermarket 105 covers a large-size closed area (of the order of a few thousand square metres) which is accessed via an entrance 110.
  • the supermarket is provided with a series of shelves 115 (for example some tens) arranged in pairs opposite each other.
  • a wide range of products on sale in the supermarket 105 are arranged on the shelves 115 (for example food, hygiene, cleaning or similar products) .
  • the products on sale are packaged individually and have a label which provides information relating to the product
  • Each shelf 115 is divided into several sectors (four in the example shown in the figure) .
  • a signalling lamp 118 and a radio transceiver 119 are positioned above each sector of the shelves 115.
  • the shelves are arranged so as to form a central corridor from which various lateral corridors extend opposite each other.
  • a winding path 120 which, starting from the entrance 110, passes in front of each shelf 115.
  • a series of cash tills 125 allows -one to pay for the shopping and then leave the supermarket 105.
  • the supermarket 105 is equipped with a host computer 130.
  • the host computer 130 is connected by means of a cable to each of the cash tills 125.
  • the computer is also connected via radio to a series of palm-top computers 135, each of which is supplied to a customer in the supermarket 105. Similar considerations apply in the case of a hypermarket (or any other shopping centre of the self- service type) or in the case where the supermarket has a different structure, for example with the shelves arranged in another way and with a different path along the shelves, etc.
  • the host computer 130 which is for example a mini-system, is formed of various units which are connected in parallel to a communications bus 205.
  • a processor ( ⁇ P) 210 controls the operation of the host computer 130
  • a working memory 215 (typically a DRAM) is used directly by the processor 210
  • a read-only memory (ROM) 220 contains a basic program for starting the host computer 130.
  • Various peripheral units are further connected to the bus 205 (by means of respective interfaces) .
  • a mass memory consists of a hard disk 225 and of a driver device (DRV) 230 for reading/writing floppy disks 235.
  • DRAM driver device
  • a program for managing the host computer 130 is stored on the hard, disk 225; typically, the management program is distributed on the floppy disk 235 so that it may be installed on the hard disk 225.
  • the host computer 130 includes an input unit (IN) 240 which" consists of a keyboard and a mouse, an output unit (OUT) 245 which consists of a monitor and a printer, and a radio transceiver 250 used to receive and send messages to each palm-top computer 135.
  • the palm-top computer 135 includes a bus 255 which has, connected to it, a microprocessor ( ⁇ P) 260, a working memory 265 and a non-volatile memory 270 (typically a flash-type E 2 PROM) , which contains a program for controlling the palm-top computer 135.
  • the palm-top computer 135 is also equipped with a liquid-crystal display 275 with which an optical pen 280, a keyboard 285, a bar-code reader 290 and a radio transceiver 295 are associated.
  • the host computer and the palm-top computer have a different structure
  • the host computer is equipped with an optical disk (CD-ROM) reader
  • has a distributed architecture for example consisting of a personal computer (PC) network
  • the palm-top computer is equipped with a touch-screen, and .the like.
  • the program for management of the host computer is supplied on a CD-ROM, is pre-loaded on the hard disk or is stored on any other medium which can be read by a computer, is sent on a network to the host computer (for example via the Internet) or more generally is supplied in any form which can be directly loaded into the working memory of the host computer.
  • the working memory 215 of the host computer includes a driver module (DRV) 310 which physically manages the transmission, via radio, of the information with each palm-top computer.
  • the driver module 310 communicates with a supermarket-management module (DW) 315 and with a shopping-management module (SHP) 320.
  • the supermarket- management module 315 controls a customer database 325 and a product database 330 to which the shopping- management module 320 has access.
  • An acquisition module 335 controls the entry of information relating to new customers in the database 325.
  • the customer database 325 consists of a table of the relational type which contains a record for each customer
  • the record is composed of a field (C ) which contains information identifying the customer (such as name, age, profession, serial number of the respective palm-top computer, and the like) and a field (LOG) which contains a log of the purchases made by the customer during a predefined period (for example during the last year) .
  • the product database 330 consists of a table which contains a record for each product on sale in the supermarket.
  • the record is composed of a field (PRD) which contains information identifying the product, such as the product type, the brand, the product bar-code (in EAN or UPC format or a format specific to ' the supermarket) , and the selling price, a field (POS) which contains a coordinate identifying the position of the product in the supermarket, and a field (DL) which contains an indication of special offers associated with the product, together with any discount applied to the selling price.
  • PRD which contains information identifying the product, such as the product type, the brand, the product bar-code (in EAN or UPC format or a format specific to ' the supermarket) , and the selling price
  • POS which contains a coordinate identifying the position of the product in the supermarket
  • DL field which contains an indication of special offers associated with the product, together with any discount applied to the selling price.
  • the coordinate which identifies the position of the product consists of a progressive number assigned to the shelve (along the path from the entrance to the cash tills) , a sector number
  • the working memory 265 of the palm-top computer includes a driver module (DRV) 345 which physically manages the transmission, via radio, of the information with the host computer.
  • the driver module 345 has access to an array 350 which contains a shopping list SL; the driver module 345 controls the contents of two additional arrays 355 and 360 which contain, respectively, an ordered shopping list SSL and a list of special offers
  • a display module 365 has access to the ordered- shopping-list array 355, the special-offers-list array 260 and the position variable 363.
  • the display module 365 communicates with an input module 370 (which drives the optical pen and the keyboard of the palm-top computer) and with a module for driving the bar-code reader 375; the input module 370 controls the contents of the shopping-list array 350.
  • the display module 365 also controls an amount-spent variable (TOT) 380.
  • An output module 385 (which drives the display of the palm-top computer) communicates with the display module 365 and has access to the amount-spent variable 380.
  • step 405 When a customer wishes to make purchases at the supermarket, a series of routines which overall form a method 400 are carried out in successive time periods.
  • the method 400 starts with step 405 and then passes to step 410 where the customer (at his/her own home) writes the name of each product to be purchased on the display of the palm-top computer using the respective optical pen.
  • the text thus entered is analysed by a character-recognition program of the input module 370 and, if the name is included in a predefined list, the product is added to the shopping-list array 350.
  • the driver module 345 transmits the serial number of the palm-top computer (read from the E 2 PROM) and the shopping list SL to the driver module 310, which directly supplies this information to the shopping-management module 320.
  • the shopping-management module 320 determines the customer associated with the serial number (from the respective field CL of the customer database 325) .
  • the shopping-management module 320 then produces an additional list of recommended products for the customer.
  • the additional list contains the name of the products usually purchased by the customer (obtained from the contents of the respective field LG of the customer database 325) and not included in the shopping list SL; the additional list also contains the name of the products on special offer (obtained from the contents of the fields DL of the product database 330) which may be of interest to the customer (determined on the basis of the personal details of the customer, obtained from the respective field CL of the customer database 325) .
  • the shopping-management module 320 obtains (from the respective fields POS and DL of the product database 330) the coordinate and any special offer (together with the corresponding discount) associated with each product to be purchased included in the shopping list SL and with each recommended product included in the additional list.
  • the shopping list and the additional list thus modified are then arranged in order, in step 430, according to the path inside the supermarket (from the entrance to the cash tills) , so as to obtain the corresponding ordered shopping list SSL and the corresponding list of special offers AD.
  • step 435 the ordered shopping list SSL and the list of special offers AD are supplied to the driver module 310 which transmits them to the corresponding driver module 345; the driver module 345 stores the ordered shopping SSL and the list of special offers AD in the array 355 and array 360, respectively.
  • the position variable 363 is set to a predefined value associated with the supermarket entrance and the amount-spent variable 380 is set to a zero value both as regards the total purchase amount and as regards the total savings resulting from the discounts.
  • the ⁇ total purchase amount and the total savings are then shown to the customer on the display of the palm-top computer by the output module 385.
  • the palm-top computer determines its current position inside the supermarket (and therefore also the position of the customer) .
  • each transceiver arranged on the shelves continuously transmits a signal indicating its position; this signal is transmitted selectively to the respective corridor within a radius of a few metres (for example 2 metres) , so as not to interfere with the signals transmitted by the other transceivers .
  • the driver module 345 checks whether a signal sent by the transceivers is available; if this is the case, the driver module 345 correspondingly updates the position variable 363.
  • step 450 the display module 365 determines the product in the ordered list SSL or the list of special offers AD which is closest, along the path inside the supermarket (in both directions) , to the current position of the palm-top computer (by means of a comparison between the respective coordinates and the position variable 363) .
  • the name, the coordinate and any special offer associated with the current product thus determined are extracted from the ordered-shopping-list array SSL or from the special- offers-list array AD and sent to the output module 385 so as to be shown on the display of the palm-top computer.
  • step 460 different operations are carried out in response to any action performed by the customer.
  • the method returns directly to step 440. If, however, the customer has selected a request for signalling the position of the current product (by means of a corresponding key on the palm-top computer) , the method passes to step 465 where the coordinate of the current product is supplied to the driver module 345 which transmits a corresponding signal within a radius of 10 metres or so. Each transceiver arranged on the shelves and receiving this signal checks whether the coordinate of the current product falls within its sector; if this is so, the transceiver activates (for a few seconds) the associated signalling lamp. The method then returns to step 440.
  • step 470 If the customer has chosen the product to be purchased, this product is removed from the shelf and the bar code shown on its packaging is read by means of the reader of the palm-top computer in step 470.
  • the bar- code-reader driver module 375 sends the value read to the display module 365 which correspondingly updates the ordered-shopping-list array 355 or the special-offers- list array 360.
  • the total purchase amount and the total savings in the amount-spent variable 380 (which are shown to the customer on the display of the palm-top computer) are also updated.
  • the method then passes to step 480 (described below) .
  • step 473 the display module 365 correspondingly updates the array 355 or the array 360.
  • step 480 the display module 365 correspondingly updates the array 355 or the array 360.
  • step 475 the current product is put on hold (by means of a corresponding key on the palm-top computer) .
  • the display module 365 correspondingly updates the ordered-shopping-list array 355 or the special- offers-list array 360.
  • step 480 it is checked whether further products exist in the ordered-shopping-list array 355 or in the special-offers-list array 360. If the answer is YES, the method returns to step 440.
  • step 485 it is checked whether there are products on hold (both in the ordered-shopping-list array 355 and in the special- offers-list array 360) . If the answer is YES, these products are restored to the normal state (correspondingly modifying the array 355 or the array 360) and the method returns to step 440 in order to repeat the operations described above.
  • step 490 the customer goes to the cash till in order to pay for the shopping (by means of cash, credit card or debit card) ; the information relating to the products purchased is also transmitted (by means of the driver modules 345 and 310) to the supermarket-management module 315 which correspondingly updates the respective field LOG of the customer database 325.
  • the method then ends in the final step 495.
  • the position of the products in the supermarket is defined by a different system of coordinates, or the shopping list is produced in a different manner.
  • the products to be purchased are selected from a predefined list, are inserted into the shopping list by reading the respective bar-code from an. empty packaging, and the shopping list is supplied directly to the host computer, with connection thereto being effected via the Internet from home by means of a normal desktop or laptop computer; alternatively, a preliminary list is produced automatically by the host computer on the basis of the products which are usually purchased by the customer; the customer completes the shopping list by simply erasing or adding products from/to this preliminary list.
  • the system according to the present invention is used for making purchases by a customer at a shopping centre of the self-service type; the system comprises means for storing the position of each product on sale in the centre, means for providing a shopping list of products to be purchased, means for determining the position of each product to be purchased and means for providing the customer with an indication of the products to be purchased in an ordered sequence according to a path inside the centre.
  • the solution according to the present invention makes it extremely simple to locate, inside the centre, each product to be purchased as well as particular products which do not fall within a well-defined product category. This allows the time required by the customer to carry out his shopping to be reduced drastically since the path followed by the customer inside the centre is optimized. Moreover, the solution described above avoids the situation where the customer forgets and therefore does not purchase a certain product.
  • the structure according to the invention also overcomes one of the main obstacles which prevent new customers from using the centre.
  • the use of the palm-top computer which displays the name and the coordinate, inside the supermarket, of each product to be purchased is extremely efficient and flexible.
  • the generation of the ordered shopping list and subsequent sending thereof to the palm-top computer by the host computer of the supermarket reduces to a minimum the need for data transmission between the two computers and the processing power which is required of the palm- top computer.
  • the fact that the palm-top computer displays in succession the information relating to each product to be purchased in response to various forward commands supplied by the customer (product purchased, erased or on hold) allows the customer to focus his/her attention on a single product at a time.
  • the bar-code reader incorporated in the palm-top computer allows all the information relating to the products chosen by the user to be acquired in a rapid and precise manner.
  • the palm-top computer is removed from a rack at the supermarket entrance, with insertion of a magnetic card on which identification details of the client are stored, or the palm-top computer is replaced by a personal organizer, by a cellular phone (operating for example using a WAP or UTMS protocol) or by any other portable, processing device, or the palm-top computer and the supermarket host computer communicate with each other in a different way (for example by means of a cable connection activated exclusively before the customer enters the supermarket) or the forward command is supplied by the customer in a different way (for example only via the keyboard, without the possibility of putting the current product on hold), and the like.
  • the system according to the present invention in any case may also be implemented by supplying the customer with different information for each product to be purchased (even only the name) , without using any portable device (for example by providing the ordered shopping list printed on paper) , without producing any ordered shopping list (sending the information relating to the products to be purchased from the host computer to the palm-top computer in an interactive manner) , without using any forward command (displaying the entire ordered shopping list in a window on the palm-top computer using an associated scroll bar) , or without any bar-code reader (simply confirming purchase of the product chosen via the keyboard of the palm-top computer) .
  • any portable device for example by providing the ordered shopping list printed on paper
  • forward command displaying the entire ordered shopping list in a window on the palm-top computer using an associated scroll bar
  • bar-code reader simply confirming purchase of the product chosen via the keyboard of the palm-top computer
  • the palm-top computer also displays any special offer associated with the current product to be purchased. This allows a very effective advertising campaign to be carried out precisely at the crucial moment when the customer is purchasing the product.

Landscapes

  • Business, Economics & Management (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Accounting & Taxation (AREA)
  • Development Economics (AREA)
  • Strategic Management (AREA)
  • Finance (AREA)
  • Game Theory and Decision Science (AREA)
  • Entrepreneurship & Innovation (AREA)
  • Economics (AREA)
  • Marketing (AREA)
  • General Business, Economics & Management (AREA)
  • Theoretical Computer Science (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Cash Registers Or Receiving Machines (AREA)

Abstract

L'invention concerne un système (100) permettant à un client de faire des achats dans un centre commercial du type libre-service (105). Ce système comprend des moyens (330) permettant de mémoriser la position de chaque produit en vente dans le centre, ainsi que des moyens (135) permettant d'établir une liste des achats à faire. Le système comprend également des moyens (320) permettant de déterminer la position de chaque produit à acheter et des moyens (135) permettant d'indiquer au client les produits à acheter selon une séquence ordonnée par rapport à un parcours dans le centre.
EP00951840A 2000-07-20 2000-07-20 Systeme permettant de faire des achats dans un centre commercial du type libre-service Withdrawn EP1320814A1 (fr)

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
PCT/IT2000/000304 WO2002008977A1 (fr) 2000-07-20 2000-07-20 Systeme permettant de faire des achats dans un centre commercial du type libre-service

Publications (1)

Publication Number Publication Date
EP1320814A1 true EP1320814A1 (fr) 2003-06-25

Family

ID=11133535

Family Applications (1)

Application Number Title Priority Date Filing Date
EP00951840A Withdrawn EP1320814A1 (fr) 2000-07-20 2000-07-20 Systeme permettant de faire des achats dans un centre commercial du type libre-service

Country Status (4)

Country Link
EP (1) EP1320814A1 (fr)
AU (1) AU2000264683A1 (fr)
GB (1) GB2382192A (fr)
WO (1) WO2002008977A1 (fr)

Families Citing this family (6)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US10776804B2 (en) 2001-04-06 2020-09-15 Cuesol, Inc. Methods and systems for providing personalized information to users in a commercial establishment
US7856368B2 (en) 2001-04-06 2010-12-21 Ahold Licensing Sa Methods and systems for providing personalized information to users in a commercial establishment
GB2454274A (en) * 2007-10-26 2009-05-06 Ideas2Develop Ltd A portable route guide, a weigh station and a charging system for a shopping system
BRPI0801692A8 (pt) * 2008-06-03 2016-06-07 Bolland Security Ind E Comercio De Equipamentos Eletronicos Ltda Processo interativo de sinalização e apresentação de produtos expostos à venda
US20120296818A1 (en) * 2011-05-17 2012-11-22 Ebay Inc. Method for authorizing the activation of a spending card
FR2994294B1 (fr) * 2012-08-01 2015-07-17 So Far Procede de fourniture d'informations commerciales a un utilisateur a partir d'au moins un produit

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Publication number Priority date Publication date Assignee Title
FR2596902B1 (fr) * 1986-04-03 1988-12-16 Chetochine Georges Dispositif de communication a telecommande, par exemple pour la communication d'informations au client d'un magasin de grande surface
US4973952A (en) * 1987-09-21 1990-11-27 Information Resources, Inc. Shopping cart display system
US4882724A (en) * 1987-10-14 1989-11-21 Leo Vela Shoppers communication system and processes relating thereto
AU7491700A (en) * 1999-09-15 2001-04-17 Meals.Com Shopping list organizer apparatus and method

Non-Patent Citations (1)

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Title
See references of WO0208977A1 *

Also Published As

Publication number Publication date
WO2002008977A1 (fr) 2002-01-31
AU2000264683A1 (en) 2002-02-05
GB0303887D0 (en) 2003-03-26
WO2002008977A9 (fr) 2002-12-05
GB2382192A (en) 2003-05-21

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