EP1320814A1

EP1320814A1 - System for making purchases at a shopping centre of the self-service type

Info

Publication number: EP1320814A1
Application number: EP00951840A
Authority: EP
Inventors: Umberto Artericerca S.a.s. AVANZI
Original assignee: MULTICHANNEL RETAIL Ltd
Current assignee: Cuesol Inc
Priority date: 2000-07-20
Filing date: 2000-07-20
Publication date: 2003-06-25
Also published as: GB2382192A; WO2002008977A1; WO2002008977A9; AU2000264683A1; GB0303887D0

Abstract

System (100) for making purchases by a customer at a shopping centre of the self-service type (105), comprising means (330) for storing the position of each product on sale in the centre and means (135) for providing a shopping list of products to be purchased; the system further comprises means (320) for determining the position of each product to be purchased and means (135) for providing the customer with an indication of the products to be purchased in an ordered sequence according to a path (120) inside the centre.

Description

DESCRIPTION "System for making purchases at a shopping centre of the self-service type"

The present invention relates to a system for making purchases at a shopping centre of the self-service type.

In shopping centres of the self-service type, the products are generally arranged on shelves which can be directly accessed by the customers. The customers serve themselves and then pay for the purchases made at a cash till situated at the exit from the shopping centre.

A problem which is encountered by customers in these shopping centres, in particular if the latter are very large in size (as in the case of supermarkets) , consists in the difficulty of identifying the position of each product . to be purchased. This problem becomes even greater in the case of customers who do not regularly frequent the shopping centre; however, this problem is also experienced by regular customers, for example whenever the arrangement of the products on sale is varied.

A known solution consists in using signs which indicate, for each group of shelves, the category of products arranged on them. The signs are generally hung from the ceiling along a central corridor in the shopping centre. This solution, - however, is not particularly satisfactory. In particular, finding the products to be purchased in any case remains a difficult task for the customer, who is obliged to walk slowly around the shopping centre, looking upwards all the time in order to check the information shown on the signs. The product categories used must be necessarily generic, with the result that the customer ^• is not always able to immediately associate the product to be purchased with the corresponding product category. Moreover, this system does not allow the position of certain products which do not fall within a well-defined product category to be identified.

These drawbacks result in a considerable amount of time being wasted by the customer in order to find the products to be purchased. Very frequently the customer realizes that he/she has forgotten one or more products only when in the vicinity of the shopping centre exit so that he/she is obliged to return to the entry area in order to look for these products. In some cases this even results in purchase of the forgotten products being abandoned by the customer. Moreover, the above mentioned difficulties constitute a significant obstacle which dissuades new customers from using the shopping centre. It is an object of the present invention to overcome the above mentioned drawbacks. In order to achieve this object a system as indicated in Claim 1 is proposed.

In short, the present invention envisages a system for making purchases by a customer at a shopping centre of the self-service type, comprising means for storing the position of each product on sale in the centre and means for providing a shopping list of products to be purchased; the system furthermore comprises means for determining the position of each product to be purchased and means for providing the customer with an indication of the products to be purchased in an ordered sequence according to a path inside the centre.

Moreover, the present invention also proposes two corresponding methods for making purchases at the shopping centre, as well as a computer program and a corresponding product program for implementing one of these methods under the control of a shopping centre computer.

Further features and the advantages of the solution according to the present invention will be made clear by the following description of a preferred embodiment thereof, given purely by way of a non-restrictive indication, with reference to the accompanying figures in which: Fig. 1 shows in schematic form the system for making purchases,

Fig. 2 is an elementary block diagram of a palm-top computer supplied to a customer in a supermarket,

Fig. 3 shows the partial contents of a working memory of a host computer in the supermarket and of the palm-top computer during their operation,

Figs 4a-4b show the flow chart of a method used for making purchases .

With reference in particular to Fig. 1, a system 100 for making purchases at a supermarket 105 is shown. The supermarket 105 covers a large-size closed area (of the order of a few thousand square metres) which is accessed via an entrance 110.

The supermarket is provided with a series of shelves 115 (for example some tens) arranged in pairs opposite each other. A wide range of products on sale in the supermarket 105 are arranged on the shelves 115 (for example food, hygiene, cleaning or similar products) . The products on sale are packaged individually and have a label which provides information relating to the product

(such as, for example, name, weight, date of expiry, etc.) and its price. Each shelf 115 is divided into several sectors (four in the example shown in the figure) . A signalling lamp 118 and a radio transceiver 119 are positioned above each sector of the shelves 115. The shelves are arranged so as to form a central corridor from which various lateral corridors extend opposite each other. Within the supermarket 105 it is thus possible to define a winding path 120 which, starting from the entrance 110, passes in front of each shelf 115. A series of cash tills 125 (for example some tens) allows -one to pay for the shopping and then leave the supermarket 105.

The supermarket 105 is equipped with a host computer 130. The host computer 130 is connected by means of a cable to each of the cash tills 125. The computer is also connected via radio to a series of palm-top computers 135, each of which is supplied to a customer in the supermarket 105. Similar considerations apply in the case of a hypermarket (or any other shopping centre of the self- service type) or in the case where the supermarket has a different structure, for example with the shelves arranged in another way and with a different path along the shelves, etc.

With reference now to Fig. 2, the host computer 130, which is for example a mini-system, is formed of various units which are connected in parallel to a communications bus 205. In particular, a processor (μP) 210 controls the operation of the host computer 130, a working memory 215 (typically a DRAM) is used directly by the processor 210, and a read-only memory (ROM) 220 contains a basic program for starting the host computer 130. Various peripheral units are further connected to the bus 205 (by means of respective interfaces) . In particular, a mass memory consists of a hard disk 225 and of a driver device (DRV) 230 for reading/writing floppy disks 235. A program for managing the host computer 130 is stored on the hard, disk 225; typically, the management program is distributed on the floppy disk 235 so that it may be installed on the hard disk 225. Finally, the host computer 130 includes an input unit (IN) 240 which" consists of a keyboard and a mouse, an output unit (OUT) 245 which consists of a monitor and a printer, and a radio transceiver 250 used to receive and send messages to each palm-top computer 135.

Similarly, the palm-top computer 135 includes a bus 255 which has, connected to it, a microprocessor (μP) 260, a working memory 265 and a non-volatile memory 270 (typically a flash-type E²PROM) , which contains a program for controlling the palm-top computer 135. The palm-top computer 135 is also equipped with a liquid-crystal display 275 with which an optical pen 280, a keyboard 285, a bar-code reader 290 and a radio transceiver 295 are associated. Similar considerations apply in the case where the host computer and the palm-top computer have a different structure, for example the host computer is equipped with an optical disk (CD-ROM) reader, has a distributed architecture, for example consisting of a personal computer (PC) network, or the palm-top computer is equipped with a touch-screen, and .the like. Alternatively, the program for management of the host computer is supplied on a CD-ROM, is pre-loaded on the hard disk or is stored on any other medium which can be read by a computer, is sent on a network to the host computer (for example via the Internet) or more generally is supplied in any form which can be directly loaded into the working memory of the host computer. If we now consider. Fig. 3, the partial contents of the working memory 215 of the host computer and of the working memory 265 of the palm-top^' computer during their, operation are shown; this information (programs and data) is typically stored on the hard disk or in the E^aPROM, respectively, and loaded (at least partly) into the working memory during execution, in addition to an operating system and any other application programs (not shown in the figures) .

The working memory 215 of the host computer includes a driver module (DRV) 310 which physically manages the transmission, via radio, of the information with each palm-top computer. The driver module 310 communicates with a supermarket-management module (DW) 315 and with a shopping-management module (SHP) 320. The supermarket- management module 315 controls a customer database 325 and a product database 330 to which the shopping- management module 320 has access. An acquisition module 335 controls the entry of information relating to new customers in the database 325. The customer database 325 consists of a table of the relational type which contains a record for each customer

(accessible via an identification code associated with said customer) . The record is composed of a field (C ) which contains information identifying the customer (such as name, age, profession, serial number of the respective palm-top computer, and the like) and a field (LOG) which contains a log of the purchases made by the customer during a predefined period (for example during the last year) . Similarly, the product database 330 consists of a table which contains a record for each product on sale in the supermarket. The record is composed of a field (PRD) which contains information identifying the product, such as the product type, the brand, the product bar-code (in EAN or UPC format or a format specific to ^' the supermarket) , and the selling price, a field (POS) which contains a coordinate identifying the position of the product in the supermarket, and a field (DL) which contains an indication of special offers associated with the product, together with any discount applied to the selling price. .The coordinate which identifies the position of the product consists of a progressive number assigned to the shelve (along the path from the entrance to the cash tills) , a sector number and a level number. The working memory 265 of the palm-top computer includes a driver module (DRV) 345 which physically manages the transmission, via radio, of the information with the host computer. The driver module 345 has access to an array 350 which contains a shopping list SL; the driver module 345 controls the contents of two additional arrays 355 and 360 which contain, respectively, an ordered shopping list SSL and a list of special offers

AD, and controls the contents of a position variable

(POS) 363. A display module 365 has access to the ordered- shopping-list array 355, the special-offers-list array 260 and the position variable 363. The display module 365 communicates with an input module 370 (which drives the optical pen and the keyboard of the palm-top computer) and with a module for driving the bar-code reader 375; the input module 370 controls the contents of the shopping-list array 350. The display module 365 also controls an amount-spent variable (TOT) 380. An output module 385 (which drives the display of the palm-top computer) communicates with the display module 365 and has access to the amount-spent variable 380.

Similar considerations apply in the case where the programs and the data are structured differently, are stored on different processing systems or other functions are envisaged, and the like.

In order to explain the operation of the system described above, reference is now made to Figs 4a-4b

(together with Fig. 3) . When a customer wishes to make purchases at the supermarket, a series of routines which overall form a method 400 are carried out in successive time periods. The method 400 starts with step 405 and then passes to step 410 where the customer (at his/her own home) writes the name of each product to be purchased on the display of the palm-top computer using the respective optical pen. The text thus entered is analysed by a character-recognition program of the input module 370 and, if the name is included in a predefined list, the product is added to the shopping-list array 350.

When the customer arrives at the supermarket, he/she fixes the palm-top computer onto a shopping trolley and then activates, by means of a corresponding key on the palm-top computer, communication with the host computer. The method then passes to step 420 where, the driver module 345 transmits the serial number of the palm-top computer (read from the E²PROM) and the shopping list SL to the driver module 310, which directly supplies this information to the shopping-management module 320.

Passing on to step 423, the shopping-management module 320 determines the customer associated with the serial number (from the respective field CL of the customer database 325) . The shopping-management module 320 then produces an additional list of recommended products for the customer. In particular, the additional list contains the name of the products usually purchased by the customer (obtained from the contents of the respective field LG of the customer database 325) and not included in the shopping list SL; the additional list also contains the name of the products on special offer (obtained from the contents of the fields DL of the product database 330) which may be of interest to the customer (determined on the basis of the personal details of the customer, obtained from the respective field CL of the customer database 325) .

If we now consider step 425, the shopping-management module 320 obtains (from the respective fields POS and DL of the product database 330) the coordinate and any special offer (together with the corresponding discount) associated with each product to be purchased included in the shopping list SL and with each recommended product included in the additional list. The shopping list and the additional list thus modified are then arranged in order, in step 430, according to the path inside the supermarket (from the entrance to the cash tills) , so as to obtain the corresponding ordered shopping list SSL and the corresponding list of special offers AD.

The method then proceeds to step 435 where the ordered shopping list SSL and the list of special offers AD are supplied to the driver module 310 which transmits them to the corresponding driver module 345; the driver module 345 stores the ordered shopping SSL and the list of special offers AD in the array 355 and array 360, respectively. Passing to step 437, the position variable 363 is set to a predefined value associated with the supermarket entrance and the amount-spent variable 380 is set to a zero value both as regards the total purchase amount and as regards the total savings resulting from the discounts. The ■ total purchase amount and the total savings are then shown to the customer on the display of the palm-top computer by the output module 385. Continuing to step 440, the palm-top computer determines its current position inside the supermarket (and therefore also the position of the customer) . In particular, each transceiver arranged on the shelves continuously transmits a signal indicating its position; this signal is transmitted selectively to the respective corridor within a radius of a few metres (for example 2 metres) , so as not to interfere with the signals transmitted by the other transceivers . The driver module 345 checks whether a signal sent by the transceivers is available; if this is the case, the driver module 345 correspondingly updates the position variable 363.

The method then proceeds to step 450, where the display module 365 determines the product in the ordered list SSL or the list of special offers AD which is closest, along the path inside the supermarket (in both directions) , to the current position of the palm-top computer (by means of a comparison between the respective coordinates and the position variable 363) . The name, the coordinate and any special offer associated with the current product thus determined are extracted from the ordered-shopping-list array SSL or from the special- offers-list array AD and sent to the output module 385 so as to be shown on the display of the palm-top computer. In the case where the current product is included in the list of special offers AD (and not in the ordered shopping list SSL) , this information is displayed in a different format (for example with the addition of a flashing advertisement reminding the user of the opportunity to purchase the recommended product) . The method then passes to step 460 where different operations are carried out in response to any action performed by the customer.

In particular, if the customer has not performed any action, the method returns directly to step 440. If, however, the customer has selected a request for signalling the position of the current product (by means of a corresponding key on the palm-top computer) , the method passes to step 465 where the coordinate of the current product is supplied to the driver module 345 which transmits a corresponding signal within a radius of 10 metres or so. Each transceiver arranged on the shelves and receiving this signal checks whether the coordinate of the current product falls within its sector; if this is so, the transceiver activates (for a few seconds) the associated signalling lamp. The method then returns to step 440.

If the customer has chosen the product to be purchased, this product is removed from the shelf and the bar code shown on its packaging is read by means of the reader of the palm-top computer in step 470. The bar- code-reader driver module 375 sends the value read to the display module 365 which correspondingly updates the ordered-shopping-list array 355 or the special-offers- list array 360. At the same time, the total purchase amount and the total savings in the amount-spent variable 380 (which are shown to the customer on the display of the palm-top computer) are also updated. The method then passes to step 480 (described below) .

If the customer has decided not to purchase the current product and to erase it from the ordered shopping list SSL or list of special offers AD (by means of a corresponding key on the palm-top computer) , the method passes to step 473 where the display module 365 correspondingly updates the array 355 or the array 360. The method then passes to step 480.

Finally, if the customer has decided to postpone purchase of the current product to a later time, for example owing to a queue at the shelf, the method continues to step 475 where the current product is put on hold (by means of a corresponding key on the palm-top computer) . The display module 365 correspondingly updates the ordered-shopping-list array 355 or the special- offers-list array 360. The method then passes to step 480. If we now consider step 480, it is checked whether further products exist in the ordered-shopping-list array 355 or in the special-offers-list array 360. If the answer is YES, the method returns to step 440. If the answer is NO, the method proceeds to step 485 where it is checked whether there are products on hold (both in the ordered-shopping-list array 355 and in the special- offers-list array 360) . If the answer is YES, these products are restored to the normal state (correspondingly modifying the array 355 or the array 360) and the method returns to step 440 in order to repeat the operations described above.

If the answer is NO, i.e. if there is no product on hold, the method continues to step 490 where the customer goes to the cash till in order to pay for the shopping (by means of cash, credit card or debit card) ; the information relating to the products purchased is also transmitted (by means of the driver modules 345 and 310) to the supermarket-management module 315 which correspondingly updates the respective field LOG of the customer database 325. The method then ends in the final step 495.

Similar considerations apply in the case where another equivalent method is used, error procedures or an escape function stopping execution of the various procedures are envisaged, the position of the products in the supermarket is defined by a different system of coordinates, or the shopping list is produced in a different manner. For example the products to be purchased are selected from a predefined list, are inserted into the shopping list by reading the respective bar-code from an. empty packaging, and the shopping list is supplied directly to the host computer, with connection thereto being effected via the Internet from home by means of a normal desktop or laptop computer; alternatively, a preliminary list is produced automatically by the host computer on the basis of the products which are usually purchased by the customer; the customer completes the shopping list by simply erasing or adding products from/to this preliminary list. More generally, the system according to the present invention is used for making purchases by a customer at a shopping centre of the self-service type; the system comprises means for storing the position of each product on sale in the centre, means for providing a shopping list of products to be purchased, means for determining the position of each product to be purchased and means for providing the customer with an indication of the products to be purchased in an ordered sequence according to a path inside the centre. The solution according to the present invention makes it extremely simple to locate, inside the centre, each product to be purchased as well as particular products which do not fall within a well-defined product category. This allows the time required by the customer to carry out his shopping to be reduced drastically since the path followed by the customer inside the centre is optimized. Moreover, the solution described above avoids the situation where the customer forgets and therefore does not purchase a certain product.

The structure according to the invention also overcomes one of the main obstacles which prevent new customers from using the centre.

The particular embodiment of the present invention, as described above, offers further advantages. For example, the use of the palm-top computer which displays the name and the coordinate, inside the supermarket, of each product to be purchased is extremely efficient and flexible. The generation of the ordered shopping list and subsequent sending thereof to the palm-top computer by the host computer of the supermarket reduces to a minimum the need for data transmission between the two computers and the processing power which is required of the palm- top computer. The fact that the palm-top computer displays in succession the information relating to each product to be purchased in response to various forward commands supplied by the customer (product purchased, erased or on hold) allows the customer to focus his/her attention on a single product at a time.

Moreover, the bar-code reader incorporated in the palm-top computer allows all the information relating to the products chosen by the user to be acquired in a rapid and precise manner.

Similar considerations apply in the case where the palm-top computer is removed from a rack at the supermarket entrance, with insertion of a magnetic card on which identification details of the client are stored, or the palm-top computer is replaced by a personal organizer, by a cellular phone (operating for example using a WAP or UTMS protocol) or by any other portable, processing device, or the palm-top computer and the supermarket host computer communicate with each other in a different way (for example by means of a cable connection activated exclusively before the customer enters the supermarket) or the forward command is supplied by the customer in a different way (for example only via the keyboard, without the possibility of putting the current product on hold), and the like. The system according to the present invention in any case may also be implemented by supplying the customer with different information for each product to be purchased (even only the name) , without using any portable device (for example by providing the ordered shopping list printed on paper) , without producing any ordered shopping list (sending the information relating to the products to be purchased from the host computer to the palm-top computer in an interactive manner) , without using any forward command (displaying the entire ordered shopping list in a window on the palm-top computer using an associated scroll bar) , or without any bar-code reader (simply confirming purchase of the product chosen via the keyboard of the palm-top computer) . In the preferred embodiment of the present invention

^• described above, the palm-top computer also displays any special offer associated with the current product to be purchased. This allows a very effective advertising campaign to be carried out precisely at the crucial moment when the customer is purchasing the product.

Displaying the amount saved on the palm-top computer makes shopping more enjoyable for the customer and is an excellent stimulus for increasing the number of purchases . By means of the list of special offers, together 23

defined by the following claims.

Claims

24CLAIMS

1. System (100) for making purchases by a customer at a shopping centre of the self-service type (105) , comprising means (330) for storing the position of each product on sale in the centre, means (135) for providing a shopping list o.f products to be purchased, characterized in that the system further comprises means (320) for determining the position of each product to be purchased and means (135) for providing the customer with an indication of the products to be purchased in an ordered sequence according to a path (120) inside the centre.

2. System (100) according to Claim 1, wherein the means for providing the customer with an indication of the products to be purchased include a portable processing device (135) having means (275) for displaying a name and a coordinate, inside the centre, of each product to the purchased.

3. System (100) according to Claim.2, wherein the means (330) for storing the position of each product on sale and the means (320) for determining the position of each product to be purchased include a computer of the centre (130) , the computer further comprising means (320) for producing an ordered shopping list according to the path and comprising, for each product to be purchased, 25

the corresponding name and the corresponding coordinate, and wherein the system comprises means for communication (310,345) between the computer and the portable device, the ordered shopping list being sent from the computer to the portable device.

4. System (100) according to Claim 2 or 3 , wherein the portable device comprises means (365-375,385) for displaying in succession the. indication of each current product to be purchased in response to a forward command.

5. System (100) according to Claim 4, wherein the portable device includes a bar-code reader (290) for producing the forward command in response to the reading of a bar-code for the current product to be purchased, chosen by the user.

6.^' System (100) according to Claim 4 or 5 , wherein the computer comprises means (330) for storing a possible special offer associated with each product on sale and means (320) for adding the corresponding special offer to each product to be purchased in the ordered shopping list, the portable device further displaying the special offer corresponding to the current product to be purchased.

7. System (100) according to Claim 6, wherein the special offer includes a discount applied to a price of the product on sale and wherein the portable device 26 -

comprises means (365,380) for determining an amount saved equal to the sum of the discounts corresponding to the products to be purchased chosen by the user, the portable device further displaying the amount saved.

8. System (100) according to any one of Claims 1 to 7, wherein the computer comprises means (325) for storing information relating to the customer and means

(320,325) for producing an additional list containing an indication of recommended products depending on the information relating to the customer, the additional list being sent to the portable device and the portable device further displaying the indication of the additional products.

9. System (100) according to Claim 8, wherein the additional list includes, for each recommended product, the corresponding name and the corresponding coordinate and wherein the system further comprises means (119,345) for detecting a position of the portable device, the portable device displaying the indication and the coordinate of the recommended product when the portable device is in the vicinity of the corresponding position.

10. System (100) according to any one of Claims 1 to 9, further comprising signalling means (118) for indicating a zone in which the current product to be purchased is located, the portable device comprising 27 -

means (285) for selectively activating the signalling means .

11. Method (400) for making purchases by a customer at a shopping centre of the self-service type, comprising the steps of: storing a position of each product on sale in the centre, providing (410-420) a shopping list of products to be purchased, characterized by the steps of determining (425) the position of each product to be purchased, and supplying (450) the customer with an indication of the products to be purchased in an ordered sequence according to a path inside the centre.^'

12. Method (400) for making purchases by a customer at a shopping centre of the self-service type, comprising, under the control of a computer of the centre in which the position of each product on sale in the centre is stored, the steps of: receiving (420) a shopping list of products to be purchased, determining (425) the position of each product to be purchased, and providing (450) the customer with an indication of 28 -

the products to be purchased in- an ordered sequence according to a path inside the centre.

13. Computer program (320) directly loadable into a working memory of the computer of the centre for performing the method of claim 12 when the program is run on the computer of the centre.

14. ^' Program product comprising a computer readable medium (235) on which the program of Claim 13 is stored.