EP1293086B1 - Informationsübertragungsverfahren, insbesondere werbeinformation zu einem benutzerterminal - Google Patents

Informationsübertragungsverfahren, insbesondere werbeinformation zu einem benutzerterminal Download PDF

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Publication number
EP1293086B1
EP1293086B1 EP01943593A EP01943593A EP1293086B1 EP 1293086 B1 EP1293086 B1 EP 1293086B1 EP 01943593 A EP01943593 A EP 01943593A EP 01943593 A EP01943593 A EP 01943593A EP 1293086 B1 EP1293086 B1 EP 1293086B1
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EP
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Prior art keywords
information
server
transmission
connection
information according
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Expired - Lifetime
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EP01943593A
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English (en)
French (fr)
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EP1293086A1 (de
Inventor
Jacques Messager
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Orange SA
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France Telecom SA
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M3/00—Automatic or semi-automatic exchanges
    • H04M3/42—Systems providing special services or facilities to subscribers
    • H04M3/487—Arrangements for providing information services, e.g. recorded voice services or time announcements
    • H04M3/4872—Non-interactive information services
    • H04M3/4878—Advertisement messages
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M2215/00—Metering arrangements; Time controlling arrangements; Time indicating arrangements
    • H04M2215/01—Details of billing arrangements
    • H04M2215/0192—Sponsored, subsidised calls via advertising, e.g. calling cards with ads or connecting to special ads, free calling time by purchasing goods
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04M—TELEPHONIC COMMUNICATION
    • H04M7/00—Arrangements for interconnection between switching centres
    • H04M7/12—Arrangements for interconnection between switching centres for working between exchanges having different types of switching equipment, e.g. power-driven and step by step or decimal and non-decimal

Definitions

  • the present invention generally relates to a method of transmission of information to a user terminal. More particularly this The invention relates to a method of transmitting advertising information to a user terminal from a network providing packet mode access and access in circuit mode.
  • the techniques of dissemination of advertising information by Internet are widespread.
  • the server can use this link for it transmit advertising information at the application level.
  • This information is then displayed on his terminal, usually in the form of banners.
  • the advertising information is for example sent by the server in PUSH mode on the TCP link, that is to say that the advertising data are delivered without delay to the application layer of the user.
  • advertising revenues perceived by content providers or service providers and not by the network operator In addition, the transmission of commercial messages disturbs and slows the transmission of useful information to the user.
  • a method of broadcasting advertising messages enabling the perception of revenue by the network operator has been proposed in the utility certificate application FR-A-2756695. According to this method, as soon as a mobile terminal is powered up, the network systematically sends him an advertising message which is then displayed on the screen.
  • This method has the drawback of systematically using a part shared radio resources between the different active mobile stations and not to not target the different users. It also has the disadvantage of being very punctual since the display is limited to the access time to the network.
  • SMS Short Message Service
  • GSM Short Message Service
  • the aim of the present invention is to propose a method for transmitting advertising messages that does not have the aforementioned drawbacks, namely that is simple to implement, does not interfere with the subscriber's communication, delivers it advertising messages in a selective, permanent way and the operator to offer reduced pricing in return for the perception of advertising revenue.
  • an important advantage of the present invention is that it applies to any type of communication: voice, videophone or transfer whether this communication is done in circuit or packet mode.
  • the method according to the present invention is implemented thanks to a telecommunications network providing users with packet access and access in circuit mode and is characterized in that, when at least one first connection through the network is requested by said terminal, according to one or the other mode, a second connection in packet mode is established, in parallel with the first connection between said terminal and an information server, the transmitting server then said information to the user terminal by means of the second connection.
  • the server establishes the second connection on confirmation of the establishment of the first connection.
  • the second connection is advantageously released when the end of the other connections is detected by the network.
  • a first database is consulted when establishing the first connection and the second connection is not established only if the first database indicates that the user is subscribed to the service information.
  • the server can then select in a second database of information to be transmitted to the subscriber according to the characteristics of the subscriber, including his preferences, contained in a third database.
  • the server can still select from a database of information to be transmitted to the subscriber according to the location of the subscriber.
  • the server selects a format of presentation of information according to the type of user terminal.
  • the information is of the type advertising and represented on the terminal in the form of banners. Number of clicks on these banners and / or the display time of said banners is then taken into account. account for the calculation of the billing of the communication on the connection (s) other than the second connection.
  • the information is transported to the user terminal in the form of TCP segments in which the flag of push PSH is raised.
  • the method according to the invention applies to a UMTS telecommunication network.
  • the method according to the invention applies to a GSM / GPRS telecommunication network.
  • the method according to the invention applies to an ISDN network.
  • the invention also relates to a system adapted to implementing the method outlined above.
  • the invention finally relates to a network service management software smart, server control software and basic management software from data suitable for implementing the method set out above.
  • the invention applies generally to a network that can offer a user terminal and in particular a mobile terminal at the same time a circuit mode access and packet mode access. It is recalled that for a circuit type connection a part of the transmission resource is reserved for the duration of one communication: it can be for example a frequency, a line, a slice in a physical frame etc. Conversely, in a packet mode connection, the user accesses the resource only when it has data to transmit and by therefore only a virtual circuit is established between the entities in communication. Conventionally, the circuit mode connection is suitable for voice communications while packet mode connection is preferred for data traffic by bursts such as IP (Internet Protocol) datagrams or X25 packets.
  • IP Internet Protocol
  • the GSM system which offers only circuit-mode access, has been adapted in the GPRS standard (General Packet Radio Service) to support also access in packet mode.
  • the third-generation mobile phone system (UMTS) will also offer both types of connection.
  • the user of the GPRS system if it has a class A mobile terminal or the UMTS system can establish simultaneously a circuit mode connection, for example for a conversation phone, and a packet mode connection, for example to search for information on an internet site.
  • the ISDN network allows the establishment a circuit-mode connection on the B-channel in parallel with a connection in packet mode on the D channel
  • the network checks whether the user calling party or the called user subscribes to an advertising messaging service. If it's In this case, the network sends a call indication to the ad server with the references of the user concerned, namely his calling or called number, his type terminal, its pricing identifiers, its access characteristics and so on.
  • the server after verifying the access rights of the user to the service of messaging and searched its database for advertising preferences, establishes a virtual circuit with the terminal of the subscriber and transmits information corresponding to his preferences and / or location. To do this, the server will advantageously use the push mode transmission of the TCP protocol which will send its data to the application layer of the user without delay.
  • the advertising information is transmitted from the advertising database the server and are in a format dependent on the terminal used by the user, for example in the form of banner ads if the screen size of the terminal the allows.
  • the resources used for the virtual circuit are taken in the bandwidth subscribed by the user or fixed by the network operator to to guarantee a minimum quality of service (Best Effort). In both cases, the transmission of advertising information is done on an independent virtual circuit and parallel to the first connection, so that communication on the latter is not disturbed.
  • the advertising information displayed may contain references to websites or other advertising information.
  • the subscriber will navigate by example banner headband advertising.
  • the server will perform a rerouting the call to the URL address attached to the banner.
  • the number advertising information thus consulted, their total time of posting and Generally, the consultation statistics will be obtained by the server from the number of times the subscriber has clicked on these banners and the duration of the connection.
  • the network operator receiving advertising revenue through this service may offer favorable communication pricing to the subscriber.
  • Fig. 1 illustrates the general principle of the invention.
  • a user asks through its terminal (100) the establishment of a first communication to the circuit-mode connection (1) with another user (180) or a connection in packet mode (1 ') with, for example, for the Internet, a URL (190), the service management system (170) is notified of this request.
  • the system manager (170) checks in the database (171) containing the information if the calling party (100) or called party (180, 190) is a subscriber to the service dissemination of information. If yes, the service management system activates the server (160) and provides it with the data needed for establishing a connection (2) in packet mode with the subscriber (assumed to be here the caller).
  • the server transmits to the subscriber, on the second connection, the relevant information stored in the database (161) according to characteristics of the subscriber, for example, his preferences, stored in the database (162) as well as his location.
  • the information may in particular be transmitted in the form of IP packets in PUSH mode.
  • the server will indicate to the subscriber by example by means of a specific message the position of the viewing window information on the user's terminal.
  • the second connection (2) is established in parallel with the first connection ((1), (1 ')) upon confirmation of the establishment of the first connection (call confirmation).
  • the user has the possibility to establish new connections from its terminal (100).
  • the management system (170) is notified thereof. He informs then the server (160) which releases the second connection (2).
  • Fig. 2 shows the implementation of an embodiment of the invention in the framework of a GSM / GPRS network or a UMTS network.
  • Acronyms between hooks refer to the UMTS system when it differs from the system GSM / GPRS.
  • the operation of the invention being similar for the two networks, the description will be made for the latter and only the differences will be indicated when necessary.
  • the mobile station is served by a base station including a transmitter / receiver BTS (210) or Base Transceiver Station (node B in the UMTS system) controlled by the BSC (211) or Base Station Controller (RNC) Controller in the UMTS system) receiving node control information (220) in packet mode and node (213) in circuit mode.
  • the controller (211) manages particular the channels of the radio interface and mobile roaming (handovers) entering and leaving the cell. Channels can be either reserved for Circuit mode connections are shared for packet mode connections.
  • the set consisting of BTS (node B) and BSC (RNC) forms a subsystem of base station still called BSS, Base Station Subsystem (RNS for Radio Network System).
  • the controller (211) is connected to an MSC switch (213) or Mobile Switch Center of the classic GSM network through which communications pass in Circuit Mode to the Public Switched Network (240) (PSTN for Public Switched Telephone Network).
  • the controller (211) is also connected to a SGSN GPRS service node (Serving GPRS Support Node) through which pass packet mode communications. Connection to a Packet Transport Network (PDN) or the Internet is performed by a Gateway GGSN (230) or Gateway Support Node. A waiter advertising information (260) having a database (261) is connected to this network.
  • the MSC switch, the SGSN service node and the server advertising information is linked by the signaling network (SS7) in accordance with CCITT Recommendation No.
  • VLR Database (270) (Visitor Location Register), to the Home Location Register (HLR) (271), at the base of EIR (274) data (Equipment Interface Register) as well as to a point (272) of control of the Service Control Point (SCP) services that can be addressed to an SMP (273) or Service Management Point responsible for the administration of the service.
  • the VLR database contains information on all mobile stations passing through its service area and the HLR database contains the permanent information of the user as for example his international subscriber identification, IMSI (International Mobile Subscriber Identity).
  • IMSI International Mobile Subscriber Identity
  • the EIR database contains the information relating to the equipment of the user such as the international identification of his equipment, IMEI (International Mobile Equipment Identity).
  • the required connection mode is determined by the BSC according to the type of communication (or application).
  • the MSC switch or the SGSN node, as appropriate, signal the appeal request and the use checks are carried out in the database. HLR data.
  • the service checkpoint (SCP) then checks whether the user is subscriber to the e-mail service and, if so, the service (SMP) sends information to the server via the SS7 signaling network (260) to establish a packet mode connection with the subscriber.
  • the server has a database (261) of the subscribed users containing, for each subscriber, the references of the user, his access rights, his preferences advertising, its connection times to URLs associated with advertising banners and more generally any relevant information about his subscriber profile or its use of the service.
  • This database can be made from information provided by the client during his subscription to the service complemented by the information already present in the HLR database.
  • the server can also get from the VLR file the current location of the user if the user has also subscribed to the location service. After having checked its access rights, the server then selects, according to the preferences advertising and / or the location of the subscriber, information from the base advertising data (262), in a format adapted for display on the terminal.
  • the type of terminal is known from the server from the IMEI number, available in the EIR database and any update information.
  • the frequency of transmission of advertising information is chosen by the subscriber or is determined by the network operator. They are sent preferably in the form of IP packets in push mode so that they are transmitted without delay at the level of the application and display directly on the screen in a reserved area.
  • the advertising information may offer menus or hyperlinks that refer to either other advertising information in the database or again to the advertiser sites. All the selection and navigation are exploited by the server to update its databases and provide the network operator with the necessary elements to calculate the rate reduction applicable to the communication.
  • the messaging service is not limited to the user calling subscriber. If the called user is also subscribed or if he is the only one subscriber, the server may transmit advertising information procedure seen above. Although not having a priori communication at his expense, the called party will thus capitalize the time of use of the advertising service, which will benefit from favorable pricing on a subsequent communication.
  • the subscriber will have the leisure by emitting a particular code of not or not more receive advertising information during a communication.
  • the server takes into account the event for billing and returns an acknowledgment end of connection.
  • the server is notified by the SMP Service Manager and immediately terminates the connection with the subscriber. If the subscriber has made several calls, that's the end the last active communication that triggers the break in communication with the server.
  • the invention has been illustrated in its application to networks GSM / GPRS and UMTS, it applies, as we have seen, to any network of telecommunication capable of providing a circuit mode connection and a packet mode connection in parallel.
  • the invention will apply to ISDN network providing circuit-mode connection over a B-channel and a connection in packet mode on the D channel.
  • the invention is not limited to this type information. It can make it possible to broadcast in particular network information, traffic information, funny stories, videogags and more. The subscriber thus frees himself from the connection phase for this or these types information.
  • the presentation on the screen of the user is not limited to banners, it can be done generally in the form of texts, images or multimedia data.

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  • Business, Economics & Management (AREA)
  • Marketing (AREA)
  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Mobile Radio Communication Systems (AREA)
  • Telephonic Communication Services (AREA)
  • Data Exchanges In Wide-Area Networks (AREA)
  • Small-Scale Networks (AREA)
  • Financial Or Insurance-Related Operations Such As Payment And Settlement (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Communication Control (AREA)

Claims (26)

  1. Informationsübertragungsverfahren, insbesondere für Werbeinformationen zu einem Benutzerterminal (100, 200), das auf ein Telekommunikationsnetz dank eines Zugangs im Paketmodus und eines Zugangs im Schaltungsmodus zugreifen kann, dadurch gekennzeichnet, dass, wenn ein erster Anschluss ((1), (1')) über das Netz von dem Terminal nach dem einen oder anderen Modus angefordert wird, ein zweiter Anschluss (2) im Paketmodus parallel mit dem ersten Anschluss zwischen dem Terminal und einem Informationsserver (160, 260) hergestellt wird, wobei der Server dann die Informationen an das Benutzerterminal mit Hilfe des zweiten Anschlusses überträgt.
  2. Informationsübertragungsverfahren nach Anspruch 1, dadurch gekennzeichnet, dass der Server den zweiten Anschluss bei Bestätigung der Herstellung des ersten Anschlusses herstellt.
  3. Informationsübertragungsverfahren nach Anspruch 1 oder 2, dadurch gekennzeichnet, dass, wenn das Benutzerterminal auf das Netz mit Hilfe einer Vielzahl von Anschlüssen umfassend den ersten und den zweiten Anschluss zugreift, der Server den zweiten Anschluss freigibt, wenn das Ende der anderen Anschlüsse durch das Netz erfasst wird.
  4. Tnformationsübertragungsmethode nach einem der Ansprüche 1 bis 3, dadurch gekennzeichnet, dass eine erste Datenbasis (171, 270, 271) bei der Herstellung des ersten Anschlusses konsultiert wird, und dass der zweite Anschluss nur hergestellt wird, wenn die Datenbasis angibt, dass der Benutzer Anschlussinhaber des Informationsdienstes ist.
  5. Informationsübertragungsverfahren nach Anspruch 4, dadurch gekennzeichnet, dass der Server in einer zweiten Datenbasis (162, 262) Informationen, die an den Anschlussinhaber zu übertragen sind, in Abhängigkeit von Merkmalen des Anschlussinhabers, die sich in einer dritten Datenbasis (161, 261) befinden, auswählt.
  6. Informationsübertragungsverfahren nach Anspruch 5, dadurch gekennzeichnet, dass die Merkmale die Vorlieben des Anschlussinhabers umfassen.
  7. Informationsübertragungsverfahren nach Anspruch 5 oder 6, dadurch gekennzeichnet, dass der Server in der zweiten Datenbasis Informationen, die an den Anschlussinhaber zu übertragen sind, in Abhängigkeit von der Lokalisierung des Anschlussinhabers auswählt.
  8. Informationsübertragungsverfahren nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass der Server ein Darstellungsformat der Informationen in Abhängigkeit vom Typ des Benutzerterminals auswählt.
  9. Informationsübertragungsverfahren nach Anspruch 8, dadurch gekennzeichnet, dass der Server dem Benutzerterminal eine Position für die Anzeige der Informationen auf seinem Bildschirm angibt.
  10. Informationsübertragungsmethode nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass, da die Informationen vom Werbetyp sind und auf dem Terminal von Form von Bändern dargestellt werden, die Anzahl von Klicks auf diese Bänder und/oder die Anzeigezeit dieser Bänder für die Berechnung der Fakturierung der Kommunikation auf dem oder den Anschlüssen mit Ausnahme des zweiten Anschlusses berücksichtigt werden.
  11. Informationsübertragungsverfahren nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass die Informationen an das Benutzerterminal in Form von TCP-Segmenten weitergeleitet werden, in denen das Push-Zeichen PSH aufgehoben ist.
  12. Informationsübertragungsverfahren nach einem der vorhergehenden Ansprüche, dadurch gekennzeichnet, dass das Telekommunikationsnetz ein UMTS-Netz ist.
  13. Informationsübertragungsverfahren nach einem der Ansprüche 1 bis 12, dadurch gekennzeichnet, dass das Telekommunikationsnetz ein GSM/GPRS-Netz ist.
  14. Informationsübertragungsverfahren nach einem der Ansprüche 1 bis 11, dadurch gekennzeichnet, dass das Telekommunikationsnetz ein RNIS-Netz ist.
  15. Informationsübertragungsverfahren, insbesondere für Werbeinformationen, zu einem Benutzerterminal (100, 200) mit Hilfe eines Telekommunikationsnetzes, das einen Zugang im Paketmodus und einen Zugang im Schaltungsmodus bietet, wobei das System Dienststeuerungsmittel (170, 272, 273) und einen Informationsserver (160) umfasst, wobei das System dadurch gekennzeichnet ist, dass die Dienststeuerungsmittel derart ausgeführt sind, dass sie vom Benutzerterminal eine Anschlussanforderung nach dem einen oder dem anderen Modus empfangen, und dadurch gekennzeichnet ist, dass der Server derart ausgeführt ist, dass er einen zweiten Anschluss im Paketmodus parallel zum ersten Anschluss mit dem Terminal herstellt, wobei der Server derart ausgeführt ist, dass er dann die Informationen an das Terminal mit Hilfe des zweiten Anschlusses überträgt.
  16. Informationsübertragungssystem nach Anspruch 15, dadurch gekennzeichnet, dass die Dienststeuerungsmittel (170, 272, 273) derart ausgeführt sind, dass sie an den Server (160) die Informationselemente liefern, die es ihm ermöglichen, den zweiten Anschluss bei Bestätigung der Herstellung des ersten Anschlusses herzustellen.
  17. Informationsübertragungssystem nach Anspruch 15 oder 16, dadurch gekennzeichnet, dass, da das Benutzerterminal auf das Netz mit Hilfe einer Vielzahl von Anschlüssen umfassend den ersten und den zweiten Anschluss zugreift, die Dienststeuerungsmittel derart ausgeführt sind, dass sie an den Server die Informationselemente liefern, die es ihm ermöglichen, den zweiten Anschluss freizugeben, wenn ihnen das Ende der anderen Anschlüsse angezeigt wird.
  18. Informationsübertragungssystem nach einem der Ansprüche 16 oder 17, dadurch gekennzeichnet, dass es ferner eine erste Datenbasis (171, 270, 271) umfasst, wobei die Dienststeuerungsmittel derart ausgeführt sind, dass sie die erste Datenbasis konsultieren und die Informationselemente an den Server nur dann liefern, wenn die erste Datenbasis angibt, dass der Benutzer Anschlussinhaber des Informationsdienstes ist.
  19. Informationsübertragungssystem nach einem der Ansprüche 15 bis 18, dadurch gekennzeichnet, dass der Server (160, 260) eine zweite Datenbasis (162, 262), die an die Anschlussinhaber zu übertragende Informationen enthält, und eine dritte Datenbasis (161, 261) umfasst, die Merkmale des Anschlussinhabers umfasst.
  20. Informationsübertragungssystem nach Anspruch 19, dadurch gekennzeichnet, dass die Merkmale die Vorlieben des Anschlussinhabers umfassen.
  21. Informationsübertragungssystem nach einem der Ansprüche 19 oder 20, dadurch gekennzeichnet, dass die Dienststeuerungsmittel an den Server eine Information über die Lokalisierung des Benutzers liefern können, und dass der Server derart ausgeführt ist, dass er in der zweiten Datenbasis an den Anschlussinhaber zu übertragende Informationen in Abhängigkeit von der Lokalisierungsinformation auswählt.
  22. Informationsübertragungssystem nach einem der Ansprüche 15 bis 21, dadurch gekennzeichnet, dass der Server derart ausgeführt ist, dass er ein Darstellungsformat der Informationen in Abhängigkeit vom Typ des Benutzerterminals auswählt.
  23. Informationsübertragungssystem nach Anspruch 22, dadurch gekennzeichnet, dass der Server dem Benutzerterminal eine Position für die Anzeige der Informationen auf seinem Bildschirm angibt.
  24. Software zur Steuerung eines intelligenten Netzdienstes, dadurch gekennzeichnet, dass sie, wenn sie von einem Prozessor ausgeführt wird, die Dienststeuerungsmittel des Übertragungssystems nach einem der Ansprüche 15 bis 18 oder 21 funktionieren lassen kann.
  25. Kontrollsoftware eines Informationsservers, dadurch gekennzeichnet, dass sie, wenn sie von einem Prozessor ausgeführt wird, den Server des Übertragungssystems nach einem der Ansprüche 15 bis 17 funktionieren lassen kann.
  26. Steuerungssoftware einer Datenbasis eines Informationsservers, dadurch gekennzeichnet, dass sie, wenn sie von einem Prozessor ausgeführt wird, die Schritte des Verfahrens nach einem der Ansprüche 5 bis 10 ausführen kann.
EP01943593A 2000-06-23 2001-06-08 Informationsübertragungsverfahren, insbesondere werbeinformation zu einem benutzerterminal Expired - Lifetime EP1293086B1 (de)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
FR0008046A FR2810827B1 (fr) 2000-06-23 2000-06-23 Methode de transmission d'informations, notamment d'informations publicitaires, sur un terminal d'usager
FR0008046 2000-06-23
PCT/FR2001/001797 WO2001099396A1 (fr) 2000-06-23 2001-06-08 Methode de transmission d'informations, notamment d'informations publicitaires, sur un terminal d'usager

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Publication Number Publication Date
EP1293086A1 EP1293086A1 (de) 2003-03-19
EP1293086B1 true EP1293086B1 (de) 2005-02-23

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US (1) US20030156687A1 (de)
EP (1) EP1293086B1 (de)
JP (1) JP4607423B2 (de)
AT (1) ATE289735T1 (de)
DE (1) DE60109034T2 (de)
ES (1) ES2236247T3 (de)
FR (1) FR2810827B1 (de)
WO (1) WO2001099396A1 (de)

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DE60109034T2 (de) 2006-04-13
DE60109034D1 (de) 2005-03-31
ATE289735T1 (de) 2005-03-15
US20030156687A1 (en) 2003-08-21
EP1293086A1 (de) 2003-03-19
FR2810827B1 (fr) 2002-10-31
JP2004501572A (ja) 2004-01-15
ES2236247T3 (es) 2005-07-16
WO2001099396A1 (fr) 2001-12-27
JP4607423B2 (ja) 2011-01-05
FR2810827A1 (fr) 2001-12-28

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