EP1265751B1 - Procede et dispositif pour realiser une maquette pour impression - Google Patents

Procede et dispositif pour realiser une maquette pour impression Download PDF

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Publication number
EP1265751B1
EP1265751B1 EP01923521A EP01923521A EP1265751B1 EP 1265751 B1 EP1265751 B1 EP 1265751B1 EP 01923521 A EP01923521 A EP 01923521A EP 01923521 A EP01923521 A EP 01923521A EP 1265751 B1 EP1265751 B1 EP 1265751B1
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EP
European Patent Office
Prior art keywords
template
printing pattern
parameterized
logical component
structural feature
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP01923521A
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German (de)
English (en)
Other versions
EP1265751A2 (fr
Inventor
Herwart Schmidt-Joos
Marcel Peter Weiher
Ralph Zühlsdorf
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Cidentigo GmbH
Original Assignee
Cidentigo GmbH
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Cidentigo GmbH filed Critical Cidentigo GmbH
Publication of EP1265751A2 publication Critical patent/EP1265751A2/fr
Application granted granted Critical
Publication of EP1265751B1 publication Critical patent/EP1265751B1/fr
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B42—BOOKBINDING; ALBUMS; FILES; SPECIAL PRINTED MATTER
    • B42D—BOOKS; BOOK COVERS; LOOSE LEAVES; PRINTED MATTER CHARACTERISED BY IDENTIFICATION OR SECURITY FEATURES; PRINTED MATTER OF SPECIAL FORMAT OR STYLE NOT OTHERWISE PROVIDED FOR; DEVICES FOR USE THEREWITH AND NOT OTHERWISE PROVIDED FOR; MOVABLE-STRIP WRITING OR READING APPARATUS
    • B42D1/00—Books or other bound products
    • B42D1/06—Books or other bound products in which the fillings and covers are united by other means

Definitions

  • the present invention relates to a method for processing and creating electronic Publication documents and the appropriate device for this.
  • publication documents there is no restriction for their later use.
  • print templates such as B. advertisements from the newspaper and magazine sector, but also publication documents for display on any electronic, visual display devices.
  • US-A-5 740 338 describes a method in which screened image data are combined with an image original and then output on a printer. This creates a new image, but not a new template that would itself be variable.
  • EP-A-0 837 401 describes a method in which templates are provided which contain placeholders in document positions as interchangeable parts which are supplied with different data by a process. Variables are assigned to the placeholders and the primary aim is to enable the same content to be output in different layouts on different printers. This is also about creating a final print template and not about creating a variable print template.
  • the object of the invention is to overcome the disadvantages described in the prior art to avoid and a method, a device, as well as an "intelligent" document format and a computer program for the remote-controlled creation and editing of Propose publication documents.
  • Content adjustments using the rules contained in these intelligent publication documents ensures that no unwanted design changes can occur.
  • the economic purpose of the invention is to save time and money, economical Benefits compared to the processes that are comparable with the current state of the art.
  • the production process at classic publication creation will greatly simplify and new more effective working conditions will create.
  • the invention can be used as a software system for controlling the underlying template technology can be realized, the software system comprising: a device for creation and processing of the templates on a remote computer system (server), whereby the template creation / processing takes place on the server and is controlled remotely a local web browser, as used today as standard on the Internet becomes; a facility for creating and editing the templates on a local Computer is an additional way to create these templates without a server to edit; a facility that enables remote control of content changes in publication documents make on a server computer system and then design and merge content in the templates again, using the remote-controlled input dialog on the one hand can be done via a standard web browser, for which an input control Preview of the changed publication document to the initiating browser dialog is provided and secondly via so-called batch interfaces to external processes automatically supplied with new content.
  • server remote computer system
  • the invention allows, for example, the difficult task in the context of corporate design Guidelines for a brand or campaign to create an appealing ad, for the end user on the very. much easier task reduced to choose between variants.
  • the overall task has not become easier, but it allows the complex Part to be done once for all subsequent processes.
  • About how exactly the division is determined, does not decide the kernel, but the one used with the kernel "intelligent" templates.
  • the invention can be used to target local advertisers (e.g. trading partners, branches, any person) with centrally specified design templates while maintaining a specified quality standard over the Internet content changes can make without destroying the design.
  • local advertisers e.g. trading partners, branches, any person
  • An agency commissioned by the trademark owner creates e.g. B. an ad that its set Corporate design corresponds.
  • This display serves as a sample display.
  • the invention enables local advertisers to modify or exchange over the Internet individual "approved" text and image elements while retaining all for the corporate Design relevant features.
  • the customization of the sample display can be done by the local Advertiser made independently in a user-friendly browser window become. Regional agencies are no longer involved.
  • the centrally created sample ad and the ad elements to be customized become further processing read into a computer program.
  • This sample ad and yours Replacement elements are e.g. B. from layout experts of an advertising agency with standard publishing programs produced and e.g. provided as an EPS file. So that is easy adaptation to the existing software environment ensured.
  • Both the Ad template as well as the ad elements used by the contractors for the modification available in your local area can be created in the usual way.
  • the brand owner and the commissioned agency submit with the corporate design guidelines centrally determine which display elements determine which display elements should be variable.
  • the replacement elements are also defined.
  • the contractual partners adjust the display in a browser window.
  • On Computer program on a remote computer (server) that is connected to the Internet Computer (client) of the contract partner is connected to the integration of the modified Ad elements taking into account the specified corporate design.
  • the template technology enables separation through parameterized print templates of design and content and thus significant increases in efficiency when processing Design in publishing documents.
  • Design and content can be created separately and be reused. The usual repetition of time-consuming, costly Processes and error-prone manual work steps when content changes eliminated.
  • the template technology is based on basic mechanisms of computer science that are based on a new way to be combined. These mechanisms include variables and the binding of variables to values, partial evaluation, formal parameters etc.
  • Template objects are defined. Like normal objects in object-oriented programming these template objects have a state due to the assignment of their variables is defined and "behavior" that is influenced by this assignment.
  • variables can also be used in template objects (still) unoccupied [template currying], they behave like the parameters of Procedures.
  • the unassigned (free) variables are parameters of the template.
  • a template objects "knows" which of its parameters are free and which are bound. Free parameters only can be influenced externally.
  • a template object is only created by combining it with an assignment of all of its free Variables completely.
  • An assignment is an assignment of variables (names) to values. They bind the free parameter variables of a template to specific values. Once they are bound, they are no longer available as parameters.
  • Template objects can also be combined with incomplete assignments those in which not all free variables of the template object are bound to a value become. This combination of template + bindings creates a new template object with the remaining free variables as parameters. This new object further refers to its constituents.
  • Bindings can also contain templates as values, these templates are then "Sub-templates" of the template to which they are bound. This can create a hierarchy of templates.
  • variable can also be bound to another variable become. So their value depends on the value of this other variable.
  • Structural inheritance is a special type of dependent binding.
  • the Value of a parameter variable is not bound to a specific other variable, but rather it the value of a variable with the same name of a higher-level template is adopted.
  • Structural inheritance can also be defined differently: as a dependent binding with multiple outputs (i.e. push vs. pull). This avoids undefined conditions.
  • the value of a variable can also be bound to any procedure that calculates this value. (This results from (a) the fact that procedures are a special case of templates and (b) values can also be templates. Furthermore, it follows that possibly parameters of the procedure fit back into the template / binding systematics).
  • Relationships between variables can also be defined. With these you can Calculate valid variable bindings from the system or it is determined that there are none valid occupancy there. These relationships can e.g. B. be arithmetic, logical, inequalities included etc. Dependent bonds are e.g. B. just a special case of relationships.
  • Templates can be refined to create new templates with additional behavior and additional free variables (and / or binding certain existing free variables) be generated.
  • Templates can be (again) created from concrete objects using fixed attributes / objects can be replaced by a parameter variable (the current value usually accepted as default). This is possible both for sub-objects as well for attributes.
  • the kernel together with the associated template technology, allows complexity to share problems in the creation of publication documents and treat parts separately.
  • the separation into is of great importance here the design objects and their processing.
  • the design objects are completely through their respective templates described and can be edited or evaluated via the kernel become.
  • the templates stand for the different design variants for controlled variant modification to disposal.
  • the described parameter binding only applies to the permissible ones “Desired” design variations restricted.
  • you can further design rules automatically generate “wanted” design variants.
  • All design variants are in the form of templates as electronic representation on a digital Storage medium and can be processed, varied, duplicated and as direct via the kernel electronic template for downstream processes can be converted. Suitable formats for downstream processes are currently B. EPS, TIFF, PDF, SVG, HTML and XML, it however, there is no limitation to this exemplary selection.
  • the kernel provides an always expandable virtual machine for processing templates derived templates for template variants. Expandable here means that the The kernel can grow in thickness as required. Just the kernel contains the knowledge of how the templates and the rules contained therein are to be carried out or implemented. So it is the central device for creating and Editing templates.
  • the method for creating templates is preferably based on a computer program and can run on both a local and a remote computer become.
  • the execution can be carried out by a natural person or by another computer program be remotely controlled.
  • the remote controlled process of creation and editing Standard technologies such as B. Internet, intranet and World Wide Web or WAP, however, is not limited to this.
  • the method for generating design variants is preferably also based on a computer program that runs on a local and a remote computer can be.
  • the execution can be by a natural person or by another Computer program can be controlled remotely.
  • Figure 1 shows schematically the essential steps for creating an inventive Templates by the designer or template creator.
  • the first step 11 one becomes logical unstructured print template in the computer program MetaAd Creator according to the invention read in to create templates.
  • This unstructured print template was created e.g. B. with a standard program and is in a print-ready format such as B. EPS, PS, PDF, SVG etc. and is then in process step 12 by the inventive Computer program MetaAd Creator analyzed and examined for graphic structural features.
  • the essential structural features found become a logical component structure built up.
  • the component structure optionally includes fixed and / or variable logical components.
  • Parameterisable suitable for the variable components Substitution elements are the designer or template creator as bound parameter names displayed via the user interface in the MetaAd Creator Assignment of the variable components of interest to any parameterizable Substitution elements.
  • the parameters can be set by the designer or template creator be restricted to a set of values in their value range. It can e.g. B. a certain color palette or a defined group of advertising texts as substitution elements be assigned. Sometimes, however, it makes sense not to limit the set of values. An example of this is when future users should be given the opportunity To be able to replace text components with any of your own texts.
  • step 15 the Parameterized print or design template created. all variable or replacement components and / or contains rules. This design template will be saved after on a digital data carrier such as B.
  • MetaAd template hard drive referred to as MetaAd template and is immediately available as a template for creating any number of design or design variants to disposal.
  • archive system via any configurable interface for archiving can be connected programmatically. This could include MetaAd templates, design variants and also substitution elements archived and managed.
  • Figure 2 shows schematically the essential steps for creating an inventive Design variant by the customer or user.
  • the dial-in of the Orderer or user Subsequently, its authorization is confirmed in 22
  • the remote controlled editing of his MetaAd templates by MetaAd Web-Deploy allows.
  • a design variant or template from the customer or User selected in step 24 by assigning the substitution elements to the variable parameters or component design variants of the MetaAd templates.
  • Design variants all designate the MetaAd templates, which in this way from the original template originally created by the designer or template creator, have arisen.
  • the original template is structurally identical, but is not overwritten by the one made Changes.
  • substitution elements such.
  • B. pictures or text elements a fixed range of values replaced by customer or user selection become.
  • the range of values for substitution elements does not necessarily have to be restricted but can also be unrestricted by the creator or designer Modification of parameter values must be open. For example, this can be useful if for Texts enables free text input or the assignment of colors to texts or geometries shall be.
  • substitution elements can also be provided as results of program calls become.
  • the MetaAd Batch-Deploy module becomes an automatic parameter binding used by program-generated values.
  • step 25 the print templates embedded in the MetaAd template are updated to the current one Parameter position of the substitution elements adjusted. This is the temporary design variant completed. If necessary, a preview image for checking is generated in step 26 for the visualization of the design variant to the web browser of the customer or: user is sent. This creates an interactive way of working with immediate control by visualizing all changes made to content and design in a design variant or the respective MetaAd original template.
  • this design variant is used for archiving in the customer or user directory for the one design variants filed. It can also be a suitable archive system Programmably connected via a configurable archiving interface become. This could include MetaAd templates, design variants and also substitution elements archived and managed.
  • an order process is optionally initiated.
  • the customer has the option here to start a shopping cart function or other purchase and payment processes and one Place print job.
  • After entering the print order data and sending the order confirmation becomes a print job in a printing facility using the MetaAd template generated.
  • the print job data can also be contained in the MetaAd template his.
  • the complete processing of the placed print job including payment can be done via MetaAd Web-Deploy.
  • step 29 the printable template from the design variant is taken into account Print job data printed.
  • FIG. 3 shows a MetaAd template with fixed or static and variable or dynamic Visualization components, the dynamic visualization components are linked to parameters in the MetaAd Creater as default values, which then become a later replaced by substitution elements. This replacement process takes place via the application of the programs MetaAd Web-Deploy according to the invention, MetaAd Batch-Deploy, MetaAd GUI-Deploy or again MetaAd Creater on the MetaAd template instead.
  • the logol can e.g. B. can be replaced by other logos that serve as substitution elements come into question.
  • the static visualization components 32 and 33 are fixed on Parameters bound and not released for later replacement.
  • Components 35 and 36 are dynamic visualization components of type image.
  • the free parameters are initially assigned default values, which can then be replaced by a MetaAd application.
  • FIG. 4 shows a design variant that has the same structure as the MetaAd original template Figure 3 is. It is essential with this figure that it represents a concrete design variant, which is due to the replacement mechanism of a MetaAd application on a MetaAd Original template was created.
  • FIG. 5 shows a preferred hardware configuration for carrying out the invention.
  • reference numeral 51 denotes the ordering party or user working in a client computer Standard web browser over the Internet or intranet e.g. B.
  • Design variants of the present Generate templates on a central server. The process steps for generating Design variants were explained with reference to FIG. 2.
  • Numeral 52 denotes one or more designers or template creators who refer to Create templates on your local computer and on the central internet or intranet Transfer server. You can also do this using a client computer in a standard web browser Generate directly via the internet or intranet.
  • Reference numeral 53 denotes the connection between the customer, user, designer or Template creator and application server via the internet or intranet.
  • Reference numeral 54 denotes the application server on which the web application is executing executes the instructions of the customer, user and designer or template creator, as explained with reference to Figure 2.
  • the print templates, Substitution elements etc. are provided in a suitable data storage 55.
  • the Hardware configuration is not limited to a specific type of computer.

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  • Business, Economics & Management (AREA)
  • Engineering & Computer Science (AREA)
  • Educational Administration (AREA)
  • Educational Technology (AREA)
  • Document Processing Apparatus (AREA)
  • Record Information Processing For Printing (AREA)
  • Processing Or Creating Images (AREA)
  • Light Sources And Details Of Projection-Printing Devices (AREA)
  • Preparing Plates And Mask In Photomechanical Process (AREA)
  • Projection-Type Copiers In General (AREA)
  • Printing Methods (AREA)
  • Manufacturing Of Printed Wiring (AREA)

Claims (21)

  1. Procédé de réalisation de maquettes d'impression variables par:
    mise à disposition d'une maquette de base non structurée logiquement et structurée graphiquement qui se présente sous forme d'un code de programme,
    détection automatique (12) d'au moins une caractéristique de structure graphique (31 à 37) de la maquette de base,
    génération automatique (13) d'au moins une composante logique sur la base d'au moins une caractéristique de structure (31 à 37) et
    génération automatique (15) d'une maquette variable de la au moins une composante logique.
  2. Procédé selon la revendication 1, dans lequel la au moins une caractéristique de structure graphique (31 à 37) est la représentation graphique d'une composante logique telle que celle d'un mot, d'un titre, d'une colonne de texte, d'une image, etc.
  3. Procédé selon la revendication 2, dans lequel la composante logique est remplacée par un élément de substitution pouvant être généré de manière individuelle ou pouvant être sélectionné à partir d'une multitude.
  4. Procédé selon la revendication 3, dans lequel l'élément de substitution lui-même est une maquette paramétrée ou non paramétrée.
  5. Procédé selon l'une des revendications 1 à 4, dans lequel la au moins une composante logique est paramétrée en combinant la graphique à l'origine de la au moins une caractéristique de structure avec au moins une fonctionnalité.
  6. Procédé selon la revendication 5, dans lequel la composante logique paramétrée présente un paramètre d'affectation de format, de couleur et/ou du couplage logique de règles.
  7. Procédé selon la revendication 6, dans lequel le couplage logique de règles est une liaison fonctionnelle avec une base de données.
  8. Procédé selon l'une des revendications 1 à 7, dans lequel la maquette de base est une maquette établie par le programme de publication standard.
  9. Procédé destiné à varier ou à compléter une maquette réalisée selon une des revendications 1 à 8 par
    mise à disposition de la maquette sur un serveur d'application (54) à l'intérieur d'un réseau informatique, de préférence sur l'lnternet,
    entrée (21) d'un utilisateur dans le serveur d'application, notamment en vérifiant (22) son autorisation d'accès et
    affectation (23,24) d'éléments de substitution à des composantes paramétrées effectuée par un utilisateur ou client.
  10. Dispositif de réalisation de maquettes variables comprenant :
    un dispositif d'analyse destiné à la détection d'au moins une caractéristique de structure graphique (31à 37) d'une maquette de base non structurée logiquement et structurée graphiquement qui se présente sous forme d'un code de programme ;
    un dispositif de synthèse destiné à générer au moins une composante logique sur la base de la au moins une caractéristique de structure graphique et
    un dispositif d'édition destiné à la réalisation d'une maquette variable en utilisant la au moins une composante logique.
  11. Dispositif selon la revendication 10, dans lequel la au moins une caractéristique de structure graphique est la représentation graphique d'une composante logique telle que celle d'un mot, d'un titre, d'une colonne de texte, d'une image, etc.
  12. Dispositif selon la revendication 11, dans lequel la composante peut être remplacée par un élément de substitution susceptible d'être généré individuellement ou d'être sélectionné à partir d'une multitude.
  13. Dispositif selon la revendication 12, dans lequel l'élément de substitution lui-même est une maquette paramétrée ou non paramétrée.
  14. Dispositif selon l'une des revendications 10 à 13, dans lequel la au moins une composante logique peut être paramétrée par le dispositif de synthèse en combinant la graphique à l'origine de la au moins une caractéristique de structure avec au moins une fonctionnalité.
  15. Dispositif selon la revendication 14, dans lequel la composante logique paramétrée présente un paramètre d'affectation du format, de la couleur et/ou du couplage logique de règles.
  16. Dispositif selon la revendication 15, dans lequel le couplage logique de règles est une liaison fonctionnelle avec une base de données (55).
  17. Dispositif selon l'une des revendications 10 à 16, dans lequel la maquette de base est une maquette réalisée par un dispositif de publication standard.
  18. Système destiné à varier ou à compléter une maquette réalisée par un dispositif selon une des revendications 10 à 17 et comprenant :
    un serveur d'application (54) prévu pour la mise à disposition de la maquette sur un réseau informatique (53), notamment l'Internet,
    un dispositif de client (51) destiné à entrer un utilisateur dans le serveur d'application (54), notamment en vérifiant son autorisation d'accès, dans lequel
    des éléments de substitution à des composantes logiques paramétrées peuvent être affectés par un utilisateur ou un client à partir du dispositif de client (51).
  19. Programme informatique pour PC mettant en oeuvre le procédé selon une des revendications 1 à 9.
  20. Support de données destiné au stockage du programme informatique selon la revendication 19.
  21. Système d'ordinateur dans lequel est stocké un programme informatique selon la revendication 19 et dans lequel il est apte à fonctionner.
EP01923521A 2000-03-17 2001-03-19 Procede et dispositif pour realiser une maquette pour impression Expired - Lifetime EP1265751B1 (fr)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
DE10013096A DE10013096A1 (de) 2000-03-17 2000-03-17 Vorrichtung und Verfahren zum Erstellen einer Druckvorlage
DE10013096 2000-03-17
PCT/DE2001/001051 WO2001068368A2 (fr) 2000-03-17 2001-03-19 Procede et dispositif pour realiser une maquette pour impression

Publications (2)

Publication Number Publication Date
EP1265751A2 EP1265751A2 (fr) 2002-12-18
EP1265751B1 true EP1265751B1 (fr) 2003-10-15

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EP01923521A Expired - Lifetime EP1265751B1 (fr) 2000-03-17 2001-03-19 Procede et dispositif pour realiser une maquette pour impression

Country Status (7)

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US (1) US20030090723A1 (fr)
EP (1) EP1265751B1 (fr)
JP (1) JP2003526862A (fr)
AT (1) ATE252252T1 (fr)
AU (1) AU2001250280A1 (fr)
DE (2) DE10013096A1 (fr)
WO (1) WO2001068368A2 (fr)

Families Citing this family (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US8179555B2 (en) * 2002-03-08 2012-05-15 Hewlett-Packard Development Company, L.P. Printing and finishing capability for customized document production system and method
JP4761535B2 (ja) * 2005-02-23 2011-08-31 キヤノン株式会社 文書管理装置及び方法、プログラム
PL2729907T3 (pl) * 2012-01-13 2021-09-20 Zagg Inc Wytwarzanie na żądanie akcesoriów do urządzeń elektronicznych
DE102015003874A1 (de) 2015-03-20 2016-09-22 SCHÜTZ BRANDCOM Agentur für Markenkommunikation GmbH Verfahren zur Erstellung von Unternehmenspräsentationen

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* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
JP2554395B2 (ja) * 1990-11-30 1996-11-13 株式会社日立製作所 印刷書式管理システム
US5796930A (en) * 1995-11-13 1998-08-18 Varis Corporation System architecture for processing and transporting page-map or bit-map data to a raster print engine
CA2215094A1 (fr) * 1996-10-16 1998-04-16 Brian F. Hern Methode de creation de configurations complexes a donnees variables pour les systemes d'impression a grande vitesse a configurations multiples

Also Published As

Publication number Publication date
DE10013096A1 (de) 2001-09-20
DE50100802D1 (de) 2003-11-20
AU2001250280A1 (en) 2001-09-24
WO2001068368A3 (fr) 2002-05-02
ATE252252T1 (de) 2003-11-15
US20030090723A1 (en) 2003-05-15
JP2003526862A (ja) 2003-09-09
EP1265751A2 (fr) 2002-12-18
WO2001068368A2 (fr) 2001-09-20

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