EP0781476B1 - Vorrichtung zur speicherung von daten bezüglich zuschauerreaktionen zu rundfunkprogrammen - Google Patents

Vorrichtung zur speicherung von daten bezüglich zuschauerreaktionen zu rundfunkprogrammen Download PDF

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Publication number
EP0781476B1
EP0781476B1 EP95922636A EP95922636A EP0781476B1 EP 0781476 B1 EP0781476 B1 EP 0781476B1 EP 95922636 A EP95922636 A EP 95922636A EP 95922636 A EP95922636 A EP 95922636A EP 0781476 B1 EP0781476 B1 EP 0781476B1
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EP
European Patent Office
Prior art keywords
data
participant
content portion
data collection
collection unit
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
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EP95922636A
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English (en)
French (fr)
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EP0781476A1 (de
Inventor
Steven Bradford Greene
Peter Edward Paul Murphy
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Individual
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Individual
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/37—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying segments of broadcast information, e.g. scenes or extracting programme ID
    • H04H60/375—Commercial
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/38—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space
    • H04H60/40—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying broadcast time or space for identifying broadcast time
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/35—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users
    • H04H60/45—Arrangements for identifying or recognising characteristics with a direct linkage to broadcast information or to broadcast space-time, e.g. for identifying broadcast stations or for identifying users for identifying users
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04H—BROADCAST COMMUNICATION
    • H04H60/00—Arrangements for broadcast applications with a direct linking to broadcast information or broadcast space-time; Broadcast-related systems
    • H04H60/61—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54
    • H04H60/66—Arrangements for services using the result of monitoring, identification or recognition covered by groups H04H60/29-H04H60/54 for using the result on distributors' side

Definitions

  • This invention relates to a data collection system for collecting data. More particularly, it relates to a system for collecting data concerning transmitted material received by a participant, for example the attention of a participant to the received transmitted material. The invention also relates to a system for collecting data concerning viewing of television advertisements and programmes.
  • US-A-4 829 558 proposes a system for remotely displaying screen data on televison screens.
  • Screen data is broadcast via an FM band carrier and this screen data can then be displayed as screens on the television as it is received.
  • material to be rated which is broadcast on a different band, is viewed on the television screen, periodic switching occurs to display the screens so that they can be completed using a transmitter having 28 buttons for cursor control, numerical entry and other functions.
  • the store means of the plurality of data collection units can be read by the central controller thereby deriving the information representative of the participant response to the audience content portion. This can then be correlated with the stored data relating to the system participant.
  • the number of the participant responses to certain broadcast material, such as advertisements, together with the socio-geodemographic factors associated therewith. As an example, it would be possible to ascertain the number of participants who watched a particular advertisement and the number of, say, male participants who watched a particular advertisement.
  • At least one said data collection unit further comprises a memory means and said response means is responsive to a particular manual operation of said manually operable device to store at least a part of the content of the retrieved data content portion to the memory means.
  • said store means is removable from the data collection unit to enable physical sending thereof to the location of the central controller.
  • said manually operable device is operated by manually operating a push switch.
  • said predetermined participant operation can comprise continual operation of said manually operable device.
  • the data content portion of said broadcast material is encoded and said receiving means includes decoding means for decoding the data content portion.
  • the data on the store means can be easily analysed because the coding provides a way to search for participants in relation to certain transmitted material.
  • said content of said data content portion comprises a coding.
  • said coding comprises an advert code.
  • the coding of the data content portion to identify the content of an audience content portion currently being broadcast for presentation to the participant is repeated cyclically throughout a current broadcast.
  • said data content portion includes transmission time and date information; and wherein the response means stores the transmission time and date information in the store means.
  • the data collection unit further comprises a clock means; and wherein said response means stores the time and date of that unit in the store means together with the transmission time and date.
  • analysis of the data read from the store means by the central controller can therefore indicate whether a time delay has occurred in the participant response relative to the actual transmission time. In this way, it is possible to ascertain whether the broadcast material, say a television advertisement, has been viewed live as opposed to via home video recording.
  • said manually operable device comprises a separate hand held unit.
  • the participant need only have and operate a hand held unit.
  • the unit may conveniently be of a similar size to a television remote control.
  • the hand held unit comprises a left dedicated switch and a right dedicated switch whereby the response means is responsive to a manual operation of the left and/or right dedicated switch.
  • the response means is only responsive to a manual operation of the left and/or right dedicated switch according to switch data contained in the transmitted material.
  • the data collection unit comprises a left light and a right light actuated according to said left/right dedicated switch.
  • the data collection unit further comprises a display means.
  • the storage of the data can be visually indicated to the participant.
  • the data collection unit further comprises a manually operable display switch means for actuating the data collection unit to operate to display the data content portion stored in the memory means.
  • said data collection unit actuates said display means to display a predetermined indication when the volume of the data content portions stored by the store means has reached a predetermined capacity.
  • the participant knows when the data contained in the information storage unit should be passed to the central controller.
  • the predetermined capacity corresponds to an average volume of data content portions stored by a participant for a period of one to twelve weeks.
  • said means for reading comprises an electronic receiving means for remotely reading the data stored in the store means.
  • the reading can take place remotely by means of an electronic transmission, say via a modem or the like. This enables convenient data collection by the means for reading.
  • the response means allocates units and/or units of time during storing said data content portions to the store means.
  • said unit of time comprises one second.
  • the means for reading data can read the accumulated units of time allocated during storing the data content portions and said central controller allocates a value amount according to the total accumulated units.
  • said value amount comprises a monetary value, benefit, discount, discount points, benefit, or monies worth.
  • the manually operable device includes means actuable to supply the response means with user data concerning the number of current users at the participant location; and wherein the response means stores that user data with said data content portion stored in the store means.
  • a central controller 1 comprises a main central processing unit (CPU) 2 connected to a read only memory 3 storing control programs for the controller.
  • the CPU 2 is also connected to conventional peripherals in the form of a printer 4, a keyboard 5 and a screen 6.
  • the CPU 2 is also connected to a participant data store 7, a viewing data store 8, and a transmission data store 11. These are illustrated separately for the purpose of clarity, but may of course be partitioned sections of a single memory unit.
  • a dedicated printing unit 9 may also be connected for printing vouchers or coupons. The functions of this printer could be amalgamated with the printer 4.
  • a reader unit 10 is connected to the CPU 2, the function of which will become apparent hereinafter.
  • television advertisements for broadcast are processed by a processing unit 51.
  • an advert coding and a transmission time coding are inserted prior to the material comprising the advertisement.
  • the advertisement is normally in the form of a video tape.
  • the advertisement coding allows identification of the advertisement, say the third commercial of an available 3 for soap brand XXX.
  • the coding is located within the television signal as follows, although this is only by way of example based on the transmission system in the United Kingdom.
  • a television transmission frame comprises a number of lines all coordinated by synchronization pulses.
  • the lines used for picture data are interlaced to give a total of 625 scanning lines.
  • An additional period equivalent to 25 lines is also provided, known as the vertical blanking period, which allows the receiver to flyback to the top of the screen for the next frame.
  • the aforementioned coding can be located within these 25 lines, preferably within lines 7 to 12. The location of these six lines within a received television frame is precise and hence the coding therein can be extracted for use.
  • Each line can contain 45 bytes of information so that for 6 lines at a frequency of 50 Hz, 13,500 bytes of information per second can be transmitted which is more than adequate for the advert coding and time coding. It is preferred that the coding is repeated cyclically throughout the advertisement run time.
  • the coding can be placed on the video tape of the advertisement by keyboard entry at the advertisers location or at the broadcasters location.
  • the time coding can be placed on the video tape of the advertisement at the advertisers agency or facilities house.
  • the time coding is added at the broadcasters location at the time of actual broadcast since this can take account of broadcasting schedule changes.
  • the advertisement with the advert coding and time coding is broadcast from a broadcast location 52 along route 53 to a plurality of participant locations 54 1 to 54 n .
  • the route 53 can for example only take the form of broadcasts from a transmitter, a satellite or via cable.
  • FIG. 2 illustrates the arrangement at the participant location.
  • Each system participant has a data collection unit 20 which comprises a processing unit 21 and a hand held unit 28.
  • the processing unit 21 has an input 22 connected to a line receiving the transmitted material via route 53, in this case an aerial line 42.
  • the input 22 includes a connection to an output 40 to which a television 41 is connected.
  • the processing unit 21 is connected into the circuit from the aerial receiving transmitted material to the television and conveniently rests on the television or on the floor below the television.
  • the input 22 is also connected to a VHF demodulation circuit 23.
  • a tuned signal then passes through a splitter 24 to split off the synchronisation signals which are sent to a timing control unit 25.
  • the incoming signal is then sent to a retrieve data unit 26 which retrieves the aforementioned lines 7 to 12 according to timing signals received from the timing control unit 25.
  • the retrieved data is then passed to a data control 27.
  • the data control is also connected to a display 43.
  • a removable smartcard 30 is received in a socket of the processing unit 21 so that a communication link with the data control 27 can be established.
  • the communication link is represented by line 31.
  • the hand held unit 28 is connected by a line 32 to an input 29 of the processing unit 21 which input is also connected to the data control 27.
  • the hand held unit 28 comprises a row of at least four switches, as shown by 33, 34, 35 and 36 together with a single push button switch 37.
  • connection and use of the data collection unit is as follows.
  • a participant initially receiving the data collection unit connects the aerial line to the input 22 and connects a cable from the output 40 to the television 41.
  • An unused smartcard 30 is then inserted into the processing unit 21.
  • initial processing may take place. Such processing could take the form of unit checks and the display 41 may be activated to show to the participant that the processing unit is operational.
  • the hand held unit 28 includes the four switches 33, 34, 35 and 36 and these can be allocated to a named viewer. Thus, once the television is switched on, one of these four switches must be activated to identify who is watching television. As the composition of people watching television alters, the appropriate switches should be activated or deactivated.
  • a signal representative of the allocated viewer is sent down line 32 to the data control 27 so that the data control has data on the current television viewers.
  • the viewer with the unit 28 depresses push button 37 and keeps the button depressed.
  • a signal representative of the depression of button 37 is sent down line 32 to the data control 27.
  • the data control sends to the smartcard the coding data currently being retrieved from the television signal by the unit 26 together with the unique identity of the data collection unit, and the current time as a start time.
  • the composition of the viewers is also sent to the smartcard.
  • the data control 27 When the data control 27 no longer receives a signal representative that the button 37 is being depressed, the current time as an end time is sent to the smartcard.
  • the on board microprocessor in the smartcard sorts the received data and calculates the attention time of the viewer to each advert. Then, the data is stored in the on-board memory.
  • the power supply for the hand held unit 28 can be provided from a battery (not shown) so that such action would lead to a rapid drain on the battery. As a result, a user abusing the system would have to frequently replace the batteries.
  • a simple cut out could be included which switches off the hand held unit 37 if continuous depression of the button for longer than, say, 10 minutes occurs.
  • Each advert slot stores the advert coding, the transmission time coding, the attention time, the viewers, the unique identity and the stored current time compared with the transmission coding time. It will be apparent that the manner of storing the data and the sorting thereof can be selected according to the provider of the hand held unit 28.
  • the smartcard can include a formula for converting attention time to points according to a predetermined system. The conversion can be made for each advert slot stored or a running total can be kept.
  • the processing unit 21 can be made such that it can interrogate the smartcard 30 so that the number of points thereon can be retrieved and displayed on the display 43.
  • the processing unit 21 interrogates the smartcard to check whether the on board memory has a sufficiently reduced memory capacity corresponding to it being effectively full. Then, the processing unit 21 can actuate a flashing display or other signal on the display 43 to alert the participant that the loaded smartcard should be posted to the central controller 1 and replaced with a spare smartcard.
  • the hand held unit 28 may be used for capturing information that is retrieved from the received transmission material by the retrieve data unit 26.
  • a viewer sees information of personal interest on the television screen, for example a telephone number
  • a signal is sent down line 32 to the data control 27.
  • the telephone number is retrieved from the received transmission and is displayed on the display 43.
  • the processing unit 21 may include a printer drive unit so that the information can be printed out on paper.
  • the processing unit may also or alternatively include scrolling buttons for reviewing the stored data on the display 43.
  • a participant interested in joining the system returns the questionnaire.
  • the new participant is allocated a unique identity code and the participant data is retrieved from the completed questionnaire and is entered into the participant data store 7, with an association with that identity code.
  • the entry of such data is by means of the keyboard 5, although other manners of data entry could be employed.
  • the participant is then sent a data collection unit 21, 28 which is allocated the unique identity code.
  • an information database about the participants is built up.
  • full smartcards 30 are returned by post to the central controller 1.
  • the returned smartcards are inserted into the reader 10 where the data of the stored advert slots are read under the control of the CPU 2.
  • the data stored on the card is read and transferred into the viewing data store 8 according to the identity code.
  • the CPU 2 can check the validity of the data in a number of ways. For example, in the present case, it can check that the advert coding and transmission timing coding of the advert slots that were stored on the smartcard are consistent with advert coding and transmission timing coding pre-loaded in the transmission store 11. In this way, it is possible to ascertain that the viewer has watched all or part of the advertisements during the course of transmission as opposed to on videotape. It will be apparent that other checks can be made to ensure that participants do not abuse the data collection system.
  • the central controller 1 When the central controller 1 ascertains that the smartcard data is valid, it checks the amount of valid data retrieved and according to a predetermined formula, allocates a value amount to that retrieved data. Then, by accessing the participant data store 7 according to the unique identity on the smartcard, the central controller can obtain the name and address of the participant who returned the card and, if desired, automatically print an appropriate letter and, for example, a voucher from the printer 9.
  • an accurate database of viewing data can be built up in the viewing data store 8.
  • the data in the viewing data store 8 can be processed as raw data or alternatively, it can be cross referenced with the data in the participant data store by use of the unique identity.
  • the central controller can access the stores 7 and 8 together with the transmission store 11 and extract a variety of information.
  • the above embodiment of the present invention is capable of considerable modification.
  • the reader 10 reads received smartcards
  • the reader could read the data collection units at the participant location by using, say, modem connection or the like.
  • the degree of sophistication for the participant data and viewing data can be selected as required.
  • the switches 33 to 36 can be omitted so that the hand held unit 28 is not able to communicate the composition of viewers in a room to the processing unit 21.
  • the communication between the hand held unit 28 and the processing unit 21 can be by means of infrared emitters and receivers.
  • FIGs 4 to 7 illustrate a second embodiment of the present invention.
  • the data collection unit comprises a processing unit 100 and a hand held unit 101.
  • the processing unit 100 is located on the top of a participant's television 102 and is connected by a cable 104 to the so-called SCART connector thereof.
  • the television is connected to receive signals via an aerial 103.
  • the front face of the rectangular shaped processing unit 100 has a display area 106 located above an infrared receiving window 105 and a smartcard receiving slot 127. To the right of the display area 106 and window 105, there are provided a power indicator 107 and an ON/OFF switch 108.
  • the hand held unit 101 comprises a box having a generally rectangular form with one end narrowed or contoured to conveniently fit a hand.
  • an infrared transmitting window 109 which when pointed at the window 105 allows communication between the hand held unit 101 and the processing unit 100.
  • a left push button 110 on the left edge of the unit 101 and a right push button 111 on the right edge of the unit 101.
  • a telephone number recall button 112 and a text recall button 113 with a tilt UP/DOWN button 114 provided adjacent thereto. The function of these buttons will be explained hereinafter.
  • a plurality of lights 115 are provided in the upper surface of the unit 101, in this case five lights. These lights can be labelled to identify the identity of the viewers watching the television.
  • the information takes the form of 80 characters which are transmitted every second so that it appears in the vertical blanking line.
  • the first 15 characters of the information comprise the electronic verification of transmission number (the EVT number).
  • the first three alpha numeric characters denote the agency which prepared the advert. There is then a forward slash (/).
  • the next four alpha numeric characters denote the client whose product is being advertised followed by three numeric characters which denote the particular advert. There is then a forward slash (/).
  • the next three numeric characters denote the length of the commercial. For example ADV/KLNX012/020 indicates advertising agency code ADV has prepared advert number 012 for a product identified as KLNX and the advert lasts 20 seconds.
  • the remaining characters in the information transmitted comprises a real time transmission clock together with a section for information such as telephone numbers, addresses, text such as recipes, vote YES/NO, flashing of lights, winning numbers etc.
  • the processing unit 100 comprises a decoder section 120 which is connected to the cable 104.
  • a main processor (CPU) 121 is connected to receive the information decoded by the decoder section 120 along with signals from a real time clock 160. It will be appreciated that the decoder section can incorporate an encryption algorithm having a plurality of settable keys so that the system is secure.
  • the CPU 121 is also connected to the display 106 and an optional printer driver and printer 122.
  • An infrared sensor 123 is located in the window 105 and is connected to the CPU 121 via an infrared decoder 124.
  • the CPU 121 is also connected to a smartcard 125 via an interface 126.
  • the smartcard 125 can be loaded into the processing unit via the slot 127 in the front face thereof. Finally, a memory 128 and flash EPROM 129 are connected to the CPU 121.
  • the processing unit 100 is powered by a main power supply schematically illustrated by the reference numeral 130.
  • the central controller shown in figure 1 can be employed. Their viewing habits can be recorded and analyzed for television audience research purposes. A detailed household information and lifestyle survey would be completed by the household and individual members. Once the survey is received and their details entered onto the a database in the store 7, a personalised hand held unit and processing unit are forwarded to them. This unit will have a unique identity code or number corresponding to the household. When the unit is connected and a smart card has been inserted, operation of the power switch 108 causes the software to enquire who is watching the television. By a suitable manipulation of the buttons on the hand held unit, it is possible to communicate who is viewing to the processing unit. The manner by which this can be achieved can take manner forms, the detail of which will be readily apparent to a person skilled in the art. For example, a button along side each name could be provided.
  • the data collection unit is then ready.
  • the viewer presses either of the buttons 110 or 111 for the entire duration of the advert. This will have the effect of earning points for the viewer in the following manner.
  • the CPU 121 receives from the infrared decoder sensor 124 a signal indicating that the buttons 110 or 111 have been pressed, the CPU 121 stores onto the smartcard 125 the information being decoded by the decoder 120.
  • the information stored on the smartcard 125 comprises a number of headings.
  • the headings comprise the EVT number and the transmitted real time together with the date and real time supplied by the CPU 121.
  • the data that is actually stored can be in an un-encrypted form or an encrypted form.
  • some resetting of the CPU clock with the transmission clock will be required at some time each day or week.
  • Each second of a commercial that is viewed is allocated 1 point and the registering of these points is displayed on the display 106. A cumulative total is also displayed.
  • the CPU 121 makes the display 106 display a "CARD FULL" message.
  • the smartcard can store information relating to 25,000 points which is estimated to be about 2 weeks viewing of adverts. The viewer then takes out the full smartcard and replaces it with their spare card. The full card is then posted to the central controller and downloaded as with the first embodiment.
  • the points are allocated to the unique identity code on the smartcard.
  • A regular statement of points can be sent to the user or tokens.
  • a hand held unit 101' is employed as shown in figure 8.
  • Components common between figures 6 and 8 bear common reference numerals.
  • further headings can be stored alongside the above headings. For example, they could include points collected, telephone/ addresses, points wagered, votes cast, purchases, coupons and text.
  • the viewer If the viewer also wishes to store the optional additional information or interact with the transmitted information, for example by voting, they depress the YES button 150.
  • the additional information is then stored in the smartcard 125 and if appropriate this information is stored into the flash EPROM 129.
  • the EPROM 129 overwrites itself once a capacity has been reached, for example 10 telephone numbers of 960 characters of text. The user can scroll through this stored information by depressing a select button 151 and the UP/DOWN button 114.
  • the issue of points can also be directly related to a mail order provider of goods.
  • special sales can be run by that provider and the user can indicate a desire to purchase sale goods during an advert by pressing the button 110 or 111.
  • the processing unit 100 can have left and right lights which can be lit according to a left or right flag associated with the EVT number.
  • the user must depress either the left button or the right button to store points.
  • the depression of the appropriate button with the flag can be monitored by the CPU to check that both buttons have not been stuck down. Indeed, special bonuses could be provided in the case of both lights being lit.
  • the viewer does not need to interrupt viewing to phone telephone numbers of write them down since no paper or pen is required or memorisation.
  • the viewer can earn points simply be viewing whilst a marketing database can be built up for market research and direct marketing purposes.
  • the present invention enables research of the most popular programmes/adverts.
  • transmitted material can take the form of at least television transmission and radio transmission, and the material can be transmitted via broadcast networks such as satellite transmissions, local antennas or via cable, telephone lines etc.

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  • Engineering & Computer Science (AREA)
  • Signal Processing (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Detection And Prevention Of Errors In Transmission (AREA)
  • Selective Calling Equipment (AREA)
  • Arrangements For Transmission Of Measured Signals (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Nitrogen And Oxygen Or Sulfur-Condensed Heterocyclic Ring Systems (AREA)
  • Farming Of Fish And Shellfish (AREA)
  • Adornments (AREA)
  • Telephonic Communication Services (AREA)
  • Circuits Of Receivers In General (AREA)

Claims (25)

  1. Datenaufnahmesystem zum Aufnehmen von Daten in Bezug auf Zuschauerreaktionen auf gesendetes Material oder Sendematerial,
    mit:
    Sendematerial, welches von allen Teilnehmern empfangbar ist,
    einer Mehrzahl Datenaufnahmeeinheiten (20, 100), die bei Verwendung an separaten entfernten Teilnehmerorten vorgesehen sind,
    wobei jede der Datenaufnahmeeinheiten eine: jeweilige eindeutige Identität besitzt und aufweist:
    eine Empfangseinrichtung (23, 120), welche angeschlossen ist, um das Sendematerial zu empfangen,
    eine Speichereinrichtung (30, 125) zum Speichern von Daten,
    eine manuell betätigbare Einrichtung (28, 101),
    eine Antworteinrichtung (27) und
    eine zentrale Steuerung (1) mit:
    einer Einrichtung (7) zum Speichern von Daten in Bezug auf Teilnehmer des Systems gemäß der eindeutigen Identität und
    einer Einrichtung (10) zum Lesen der eindeutigen Identität der jeweiligen Datenaufhahmeeinheit (20) und zum Lesen der in der Speichereinrichtung (30, 125) gespeicherten Daten.
    dadurch gekennzeichnet,
    dass das gesendete Material zu einem bestimmten Zeitpunkt oder zu einer bestimmten Zeit die Kombination aus einem Publikumsinhaltsbereich, welcher den Teilnehmern präsentiert ist oder wird, und einen Dateninhaltsbereich aufweist, welcher den Teilnehmern nicht präsentiert ist oder wird, welcher aber einen Inhalt aufweist, der in der Lage ist, den Inhalt des Publikumsinhaltsbereichs zu identifizieren, welcher gerade zur Präsentation dem Teilnehmer gesendet wird,
    dass die Empfangseinrichtung eine Einrichtung (26) aufweist, welche in der Lage ist, aus dem Sendematerial oder dem gesendeten Material den Dateninhaltsbereich wieder zu gewinnen, und
    dass die Antworteinrichtung derart arbeitet, dass eine vorbestimmte Teilnehmerbetätigung im Bezug auf die manuell betätigbare Einrichtung (28), die in Antwort oder in Reaktion auf den gerade präsentierten Inhalt des Publikumsinhaltsbereichs des Sendematerials oder gesendeten Materials, bewirkt, dass zumindest ein Teil des Inhalts des wiedergewonnenen Dateninhaltsbereichs des Sendematerials oder des gesendeten Materials in der Speichereinrichtung (30) gespeichert wird.
  2. System nach Anspruch 1,
    bei welchem zumindest eine Datenaufnahmeeinheit des Weiteren eine Speichereinrichtung (129) aufweist und
    bei welchem die Antworteinrichtung auf eine bestimmte manuelle Betätigung der manuell betätigbaren Einrichtung (144) reagieren kann, um zumindest einen Teil des Inhalts des wiedergewonnenen Dateninhaltsbereichs in der Speichereinrichtung zu speichern.
  3. System nach einem der Ansprüche 1 oder 2,
    bei welchem die Speichereinrichtung von der Datenaufnahmeeinheit entfernbar ist, um deren physikalische oder physische Übersendung an den Ort der zentralen Steuerung zu ermöglichen.
  4. System nach einem der vorangehenden Ansprüche,
    bei welchem die manuell betätigbare Einrichtung durch manuelles Betätigen eines Druckschalters (37) betätigbar ist.
  5. System nach einem der vorangehenden Ansprüche,
    bei welchem die vorbestimmte Teilnehmerbetätigüng eine kontinuierende oder fortgesetzte Betätigung der manuell betätigbaren Einrichtung aufweisen kann.
  6. System nach einem der vorangehenden Ansprüche,
    bei welchem der Dateninhaltsbereich des Sehdematerials oder des gesendeten Materials codiert ist oder wird und
    bei welchem die Empfangseinrichtung eine Decodiereinrichtung (23) aufweist zum Decodieren des Däteninhaltsbereichs.
  7. System nach einem der vorangehenden Ansprüche,
    bei welchem der Inhalt des Dateninhaltsbereichs eine Codierung aufweist.
  8. System nach Anspruch 7,
    bei welchem die Codierung einen so genannten Advert-Code (advert code) aufweist.
  9. System nach einem der Ansprüche 7 oder 8,
    bei welchem die Codierung des Dateninhaltsbereichs während der gesamten laufenden Sendung oder Übertragung zyklisch wiederholt wird, um den Inhalt eines Publikumsinhaltsbereichs, welcher gerade zur Präsentation dem Teilnehmer übertragen oder gesendet wird, zu identifizieren.
  10. System nach einem der vorangehenden Ansprüche,
    bei welchem der Dateninhaltsbereich eine Übertragungszeit und eine Datumsinformation enthält und
    bei welchem die Antworteinrichtung die Übertragungszeit und die Datumsinformation in der Speichereinrichtung speichert.
  11. System nach Anspruch 10,
    bei welchem die Datenaufhahmeeinheit des Weiteren eine Takteinrichtung (160) aufweist und
    bei welchem die Antworteinrichtung die Zeit und das Datum der Einheit in der Speichereinrichtung speichert, und zwar zusammen mit der Übertragungszeit und dem Datum.
  12. System nach einem der vorangehenden Ansprüche,
    bei welchem die manuell betätigbare Einrichtung (28) eine separate Handeinheit aufweist.
  13. System nach Anspruch 12,
    bei welchem die Handeinheit einen für links ausgelegten Schalter und einen für rechts ausgelegten Schalter (110, 111) aufweist, wodurch die Antworteinriehtung auf eine manuelle Betätigung des für die linke Seite und/oder für die rechte Seite bestimmten Schalters antworten oder reagieren kann.
  14. System nach Anspruch 13,
    bei welchem die Antworteinrichtung nur auf eine manuelle Betätigung des für die linke Seite und/oder des für die rechte Seite bestimmten Schalters (110, 111) reagieren oder antworten kann, und zwar gemäß im Dateninhaltsbereich enthaltenen Schalterdaten.
  15. System nach einem der Ansprüche 13 oder 14,
    bei welchem die Datenaufnahmeeinheit ein linkes Licht und ein rechtes Licht aufweist, die entsprechend dem für die linken Seite/dem für die rechte Seite bestimmten Schalter getätigt werden.
  16. System nach einem der vorangehenden Ansprüche,
    bei welchem die Datenaufnahmeeinheit des Weiteren eine Anzeigeeinrichtung (43, 106) aufweist.
  17. System nach Anspruch 16 in Abhängigkeit vom Anspruch 2,
    bei welchem die Datenaufnahmeeinheit des Weiteren eine manuell betätigbare Anzeigeschalteinrichtung (44, 112) aufweist zum Betätigen der Datenaufnahmeeinheit, um die Anzeige des Dateninhaltsbereichs der in der Speichereinrichtung gespeichert ist, zu betreiben.
  18. System nach einem der Ansprüche 16 oder 17,
    bei welchem die Datenaufhahmeeinheit die Anzeigeeinrichtung (43, 106) betätigt, um eine vorbestimmte Anzeige anzuzeigen, wenn der Umfang oder das Volumen der Dateninhaltsbereiche, die in der Speichereinrichtung gespeichert sind, einen vorbestimmten Umfang überschreiten.
  19. System nach Anspruch 18,
    bei welchem der vorbestimmte Umfang mit dem durchschnittlichen Umfang oder dem durchschnittlichen Volumen der Dateninhaltsbereiche korrespondiert, die durch einen Teilnehmer für eine Zeitspanne von zwölf Wochen gespeichert werden.
  20. System nach einem der vorangehenden Ansprüche,
    bei welchem die Einrichtung zum Lesen (10) eine elektronische Empfangseinrichtung aufweist zum ferngesteuerten Lesen der Daten, die in der Speichereinrichtung gespeichert sind.
  21. System nach einem der vorangehenden Ansprüche,
    bei welchem die Antworteinrichtung Einheiten und/oder Einheiten der Zeit während des Speicherns des Dateninhaltsbereichs in der Speichereinrichtung allokiert.
  22. System nach Anspruch 21,
    bei welchem die Einheit der Zeit 1 Sekunde ist oder aufweist.
  23. System nach Anspruch 21 oder 22,
    bei welchem die Einrichtung zum Lesen der Daten die akkumulierten Einheiten der Zeit lesen kann, die während des Speicherns des Dateninhaltsbereichs allokiert werden oder wurden, und
    bei welchem die zentrale Steuereinrichtung einen Wert der Menge oder einen Wert des Umfangs gemäß der insgesamt akkumulierten Einheiten allokiert.
  24. System nach Anspruch 23,
    bei welchem der Wert der Menge aufweist einen Geldwert (monetary value), einen Vorteil oder Gewinn (benefit), einen Discount oder Rabatt (discount), Discountpunkte oder Rabattpunkte (discount points). Discountvorteil/-gewinn oder Rabattvorteil/-gewinn (discount benefit) oder Geldwerte (monies worth).
  25. System nach einem der vorangehenden Ansprüche,
    bei welchem die manuell betätigbare Einrichtung Einrichtungen (33, 34, 35, 36) aufweist, die betätigbar sind, um der Antworteinrichtung Benutzerdaten in Bezug auf die Anzahl der aktuellen Benutzer am Teilnehmerort zuzuführen, und
    bei welchem die Antworteinrichtung die Benutzerdaten mit dem Dateninhaltsbereich, der in der Speichereinrichtung gespeichert ist, speichert.
EP95922636A 1994-06-21 1995-06-21 Vorrichtung zur speicherung von daten bezüglich zuschauerreaktionen zu rundfunkprogrammen Expired - Lifetime EP0781476B1 (de)

Applications Claiming Priority (3)

Application Number Priority Date Filing Date Title
GB9412440 1994-06-21
GB9412440A GB9412440D0 (en) 1994-06-21 1994-06-21 System for collecting data concerning received transmitted material
PCT/GB1995/001462 WO1995035606A1 (en) 1994-06-21 1995-06-21 System for collecting data concerning received transmitted material

Publications (2)

Publication Number Publication Date
EP0781476A1 EP0781476A1 (de) 1997-07-02
EP0781476B1 true EP0781476B1 (de) 2004-06-16

Family

ID=10757081

Family Applications (1)

Application Number Title Priority Date Filing Date
EP95922636A Expired - Lifetime EP0781476B1 (de) 1994-06-21 1995-06-21 Vorrichtung zur speicherung von daten bezüglich zuschauerreaktionen zu rundfunkprogrammen

Country Status (10)

Country Link
EP (1) EP0781476B1 (de)
JP (1) JPH10502225A (de)
AT (1) ATE269611T1 (de)
AU (1) AU686825B2 (de)
DE (1) DE69533163T2 (de)
ES (1) ES2224128T3 (de)
FI (1) FI965183A0 (de)
GB (1) GB9412440D0 (de)
WO (1) WO1995035606A1 (de)
ZA (1) ZA955130B (de)

Families Citing this family (8)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
GB9616176D0 (en) * 1996-08-01 1996-09-11 Greene Steven B Improved system for collecting data concerning transmitted material
GB2320346B (en) * 1996-08-01 2000-02-02 Steven Bradford Greene Improved system for collecting data concerning transmitted material
GB2346472B (en) * 1999-02-03 2003-10-01 Ibm Providing proof of reception of media transmission
WO2000072484A1 (en) * 1999-05-20 2000-11-30 Nielsen Media Research, Inc. Viewer identification apparatus for use in a broadcast audience measurement
EP1139593A3 (de) * 2000-03-30 2003-02-05 Matsushita Electric Industrial Co., Ltd. Empfänger, Verfahren und Prozessor zum Aufzeichnen von Informationen über das Verhalten von Zuschauern, Entscheidungsverfahren für Dienstinhalten, Vorrichtung zur Erfassung von Informationen, Verfahren zur Erfassung von Informationen, Sender/Empfänger System, und Aufzeichnungsmedium
EP1146677A1 (de) * 2000-04-11 2001-10-17 Micrologica AG Verfahren und Einrichtung zur Feststellung der Reaktion eines Zuhörers oder Zuschauers auf eine empfangene Informationseinheit
US8204353B2 (en) 2002-11-27 2012-06-19 The Nielsen Company (Us), Llc Apparatus and methods for tracking and analyzing digital recording device event sequences
CA2572306A1 (en) 2004-07-02 2006-02-09 Nielsen Media Research, Inc. Methods and apparatus for identifying viewing information associated with a digital media device

Family Cites Families (4)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
EP0421482B1 (de) * 1983-12-08 1998-05-20 Ceridian Corporation Datensammelsystem und Verfahren für Fernsehen und Marktforschung
US4887308A (en) * 1987-06-26 1989-12-12 Dutton Bradley C Broadcast data storage and retrieval system
US4829558A (en) * 1988-01-19 1989-05-09 Peac Media Research, Inc. System and device for data transmission, and related method
US5226177A (en) * 1990-03-27 1993-07-06 Viewfacts, Inc. Real-time wireless audience response system

Also Published As

Publication number Publication date
AU2746495A (en) 1996-01-15
DE69533163D1 (de) 2004-07-22
DE69533163T2 (de) 2005-03-17
WO1995035606A1 (en) 1995-12-28
JPH10502225A (ja) 1998-02-24
AU686825B2 (en) 1998-02-12
ES2224128T3 (es) 2005-03-01
ZA955130B (en) 1996-01-31
EP0781476A1 (de) 1997-07-02
GB9412440D0 (en) 1994-08-10
ATE269611T1 (de) 2004-07-15
FI965183A0 (fi) 1996-12-20

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