EP0384637B1 - Audiovisuelles Werbesystem für Verkaufsstelle - Google Patents

Audiovisuelles Werbesystem für Verkaufsstelle Download PDF

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Publication number
EP0384637B1
EP0384637B1 EP90301595A EP90301595A EP0384637B1 EP 0384637 B1 EP0384637 B1 EP 0384637B1 EP 90301595 A EP90301595 A EP 90301595A EP 90301595 A EP90301595 A EP 90301595A EP 0384637 B1 EP0384637 B1 EP 0384637B1
Authority
EP
European Patent Office
Prior art keywords
transceiver
central station
outstation
outstations
petrol
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Expired - Lifetime
Application number
EP90301595A
Other languages
English (en)
French (fr)
Other versions
EP0384637A1 (de
Inventor
David John Craig
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Caltex Oil Australia Pty Ltd
Original Assignee
Caltex Oil Australia Pty Ltd
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
Application filed by Caltex Oil Australia Pty Ltd filed Critical Caltex Oil Australia Pty Ltd
Publication of EP0384637A1 publication Critical patent/EP0384637A1/de
Application granted granted Critical
Publication of EP0384637B1 publication Critical patent/EP0384637B1/de
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • B—PERFORMING OPERATIONS; TRANSPORTING
    • B60—VEHICLES IN GENERAL
    • B60S—SERVICING, CLEANING, REPAIRING, SUPPORTING, LIFTING, OR MANOEUVRING OF VEHICLES, NOT OTHERWISE PROVIDED FOR
    • B60S5/00—Servicing, maintaining, repairing, or refitting of vehicles
    • B60S5/02—Supplying fuel to vehicles; General disposition of plant in filling stations
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F27/00—Combined visual and audible advertising or displaying, e.g. for public address
    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F9/00—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements
    • G09F9/30—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements
    • G09F9/305—Indicating arrangements for variable information in which the information is built-up on a support by selection or combination of individual elements in which the desired character or characters are formed by combining individual elements being the ends of optical fibres

Definitions

  • the present invention relates to a point of sale audio-visual advertising system which finds particular application in the retailing of petrol or other petroleum products and all other goods and services associated with service (or filling) station retailing. Although the present invention will be described in relation to a preferred embodiment for use in such an environment, the present invention is not limited thereto.
  • a purchaser operated message transmission which can be used with self-service petrol pumps is disclosed.
  • the transmission of the message can be either audio or visual.
  • the transmission of a prerecorded message begins and continues until the end of the message has been detected by the absence of any signal on the message tape for a predetermined period.
  • the message tape is arranged to rewind automatically at the end of the prerecorded message on the tape.
  • the present invention seeks to provide a means of providing audio-visual advertising material to the petrol purchaser whilst the tank filling operation is in progress and immediately prior to his entry into the shop area. It is thereby believed that the impact of the advertising will be fresh in the mind of the purchaser thereby resulting in purchases of goods in addition to the purchase of petrol which originally brought the purchaser to the retail outlet.
  • a point of sale audio-visual advertising system comprising a central station and plurality of outstations each spaced apart from said central station; each of said outstations comprising a switch means activatable by a customer, an image reproducing screen, and a loudspeaker means, said screen and loudspeaker means both being connected to a transceiver which is connected to, and activatable by, said switch means; and said central station comprising a transceiver and a video storage means, whereby on activation of any one of said switch means, the corresponding outstation transceiver transmits an enabling signal to said central station transceiver to, if necessary, commence transmission from same of a video signal; said video signal being received by those of said outstation transceivers which are activated, the image of said video signal being displayed on the corresponding screen and the sound track of said video signal being reproduced by the corresponding loudspeaker means, characterised in that the outstation transceiver is disabled by the next subsequent operation of the switch means
  • each of the outstations comprises a petrol bowser and information regarding the volume of petrol dispensed by the bowser and the amount of money payable by the customer operating the particular bowser, is also transmitted from the corresponding outstation transceiver to the central station transceiver by conventional telemetry techniques where this information is displayed on a console to enable the petrol transaction to be completed.
  • the system of the preferred embodiment takes the form of a central station 1 and three identical outstations 2.
  • a further outstation 2 is illustrated in broken lines in Fig. 1 in order to indicate that the number of outstations 2 is flexible and is not limited in any way.
  • the outstations 2 are necessarily approved as being suitable for mounting in a location above a hazardous area.
  • the central station 1 includes a video disc 3 which is connected to a transceiver 4.
  • the transceiver 4 is in turn connected to a petrol sales display unit 5.
  • each of the outstations 2 is provided with a video screen 7, a loudspeaker 8 and a transceiver 9.
  • each outstation 2 is provided with a switch S of conventional type which is initially operated by the raising of a petrol delivery nozzle 10 from its cradle (not illustrated) and subsequently operated by the return of the nozzle 10 to the cradle.
  • a metering unit 11 is also connected to the transceiver 9.
  • a further optional feature is a continuous or conventional tape-recorder 12 which is connected to the loudspeaker 8 and activatable by the switch S.
  • the sequence of operation is as follows. Assuming that the driveway is initially not attended by any customer, when the first customer approaches an oustation 2 and lifts the nozzle 10 in order to serve himself some petrol, the switch S is activated thereby causing the tape-recorder 12 to broadcast a welcoming audio message by the loudspeaker such as "Welcome to the CALTEX North Ryde Auto Service Centre". Also the transceiver 9 is activated which transmits a signal to the central station transceiver 4 to activate same. In addition, the operation of the switch S also activates the petrol metering unit 11 in conventional fashion.
  • the receipt of the transmitted signal from the outstation 2 performs two functions at the central station 1. Firstly, the petrol sales display unit 5 is activated in the normal manner, this activation in the prior art arrangement taking place by means of a wire link between the bowsers of the outstations 2 and the central station 1. However, in addition, the signal activates the transceiver 4 so as to permit a video signal from the video disc 3 to be transmitted via the transceiver 4 to the transceiver 9 of the outstation 2. Activation of the video disc 3 by this sequence may be delayed to allow completion of the message from the optional tape recorder 12 if installed. In consequence, a video signal is transmitted to the screen 7 for display of the images thereon, whilst the soundtrack of the video signal is reproduced by the loud-speaker 8.
  • the customer is able to view the screen 7 and listen to the loudspeaker 8.
  • the volume level is normally sufficiently loud to enable any passengers in the vehicle such as the customer's children, to also be subjected to the advertising message.
  • the nozzle 10 is replaced in its cradle thereby operating switch S for a second time.
  • This second operation of the switch S disables the transceiver 9 thereby terminating the display on the screen 7 and the emanations from the loudspeaker 8. If desired, the tape recorder 12 at this time can transmit a further message such as "Thank you for patronising the CALTEX North Ryde Auto Service Centre".
  • the transceiver 4 Prior to the termination of the transceiver 9, the volume of petrol sold, and the total price of the transaction have been transmitted from the transciever 9 to the transceiver 4 for display on the unit 5.
  • the transceiver 4 is provided with a disablement message from the particular outstation 2 which has been in operation. If this is the only outstation 2 which is currently in use, this data is used to terminate the video signal transmission from the transceiver 4.
  • the video screens 7 at all the outstations 2 show the same image and are provided with the same audio output. If more than one outstation is activated at a time, then the record and subsequence outstations 2 commence receipt of the transmission from the transciever 4 during the existing transmission.
  • the video disc 3 is not disabled by the transciever 4 until each one of all the previously activated outstations 2 has transmitted its disablement message. Then this data is used to termate the transmission from the transciever 4.
  • Fig. 2 illustrates a typical bowser for use in the system of Fig. 1. It will be seen that the bowser is provided with the screen 7 positioned in an attention getting location alongside the metering unit 11 and above the nozzles 10.
  • the switch S can be located in any one of a number of positions or take any one of a number of forms.
  • the switch S can be activated by the flow of petrol.
  • the switch S can be an infra-red proximity sensor or an inductive loop in the apron which is respectively activated by the presence of either a person or a vehicle close to the bowser concerned to indicate the start of the video.
  • the foregoing describes a preferred embodiment having a single video player 3 located in the central station 1 for all the outstations 2.
  • the welcome message is initiated followed by the start of a video and audio message at a predetermined initial start position while in the embodiment having only one video player 3 for all the outstations 2 there can be a random start depending on the location where the head(s) of the video disc 3 happens to be.
  • the unitial welcoming audio message can be transmitted via a co-axial cable (not illustrated) to the outstations 2, if desired. It is also a preferred feature to have a directional speaker 8.
  • Another preferred feature is to have a further video screen 7 located in the sales room so that the operator is able to monitor the operation of the disc 3 as well as providing a re-inforcement of the advertising message.

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  • Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Theoretical Computer Science (AREA)
  • Mechanical Engineering (AREA)
  • Chemical Kinetics & Catalysis (AREA)
  • General Chemical & Material Sciences (AREA)
  • Oil, Petroleum & Natural Gas (AREA)
  • Chemical & Material Sciences (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Management, Administration, Business Operations System, And Electronic Commerce (AREA)
  • Loading And Unloading Of Fuel Tanks Or Ships (AREA)
  • Vehicle Cleaning, Maintenance, Repair, Refitting, And Outriggers (AREA)
  • Closed-Circuit Television Systems (AREA)
  • Toys (AREA)
  • Devices For Indicating Variable Information By Combining Individual Elements (AREA)

Claims (7)

  1. Audio-visuelles Verkaufs- und Reklamesystem mit einer zentralen Station (1) und einer Mehrzahl von Außenstationen (2), von denen jede von der zentralen Station entfernt ist, wobei jede Außenstation eine durch einen Kunden aktivierbare Schalteinrichtung (S), einen Bildwiedergabeschirm (7) und eine Lautsprechereinrichtung (8) aufweist, wobei die Schirm- und die Lautsprechereinrichtung beide mit einer Sende-Empfangs-Einrichtung (9) verbunden sind, die mit der Schalteinrichtung verbunden und durch diese aktivierbar ist, und wobei die zentrale Station eine Sende-Empfangs-Einrichtung (4) und eine Video-Speichereinrichtung (3) aufweist, wobei bei der Aktivierung einer der Schalteinrichtungen (S) die entsprechende Sende-Empfangs-Einrichtung (9) der Außenstation ein Einschaltsignal an die Sende-Empfangs-Einrichtung (4) der zentralen Station überträgt, um, falls nötig, die Übertragung eines Videosignales von dieser einzuleiten, wobei das Videosignal von denjenigen der Sende-Empfangs-Einrichtungen der Außenstationen (2) empfangen wird, die aktiviert sind, das Bild des Videosignales an dem entsprechenden Schirm (7) angezeigt und die Tonspur des Videosignales durch die entsprechende Lautsprechereinrichtung (8) wiedergegeben wird, dadurch gekennzeichnet, daß die Sende-Empfangs-Einrichtung der Außenstation durch die nächstfolgende Operation der Schalteinrichtung abgeschaltet wird und ein Identifizierungs- und Abschaltsignal an die zentrale Station überträgt, das die Signalübertragung von der Sende-Empfangs-Einrichtung der zentralen Station beendet.
  2. System nach Anspruch 1, bei dem die Übertragung von der Sende-Empfangs-Einrichtung der zentralen Station nach dem Empfang der Abschaltsignale von allen zuvor aktivierten Außenstationen beendet wird.
  3. System nach Anspruch 1, bei dem der Empfang des Abschaltsignales von einer Außenstation die Übertragung von der zentralen Sende-Empfangs-Einrichtung zu dieser Außenstation beendet.
  4. System nach einem der vorhergehenden Ansprüche, bei dem jede der Außenstationen eine Benzinversorgungseinrichtung enthält und eine die durch die Versorgungseinrichtung abgegebene Benzinmenge betreffende Information von der entsprechenden Sende-Empfangs-Einrichtung der Außenstation zur Sende-Empfangs-Einrichtung der zentralen Station übertragen wird.
  5. System nach Anspruch 4, bei dem der von dem die Benzinversorgungseinrichtung betätigenden Kunden zu bezahlende Geldbetrag ebenfalls von der entsprechenden Sende-Empfangs-Einrichtung der Außenstation zur Sende-Empfangs-Einrichtung der zentralen Station übertragen wird.
  6. System nach Anspruch 4 oder 5, bei dem die von der Außenstation übertragenen Daten in der zentralen Station an einer Anzeigeeinheit (5) angezeigt werden.
  7. System nach einem der vorangehenden Ansprüche, bei dem ferner eine Endlosband-Aufzeichnungseinrichtung oder eine herkömmliche Bandaufzeichnungseinrichtung (12) vorgesehen und mit jeder der Lautsprechereinrichtungen (8) verbunden und durch die Schalteinrichtung (S) aktivierbar ist.
EP90301595A 1989-02-16 1990-02-14 Audiovisuelles Werbesystem für Verkaufsstelle Expired - Lifetime EP0384637B1 (de)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
AUPJ278089 1989-02-16
AU2780/89 1989-02-16

Publications (2)

Publication Number Publication Date
EP0384637A1 EP0384637A1 (de) 1990-08-29
EP0384637B1 true EP0384637B1 (de) 1994-11-09

Family

ID=3773719

Family Applications (1)

Application Number Title Priority Date Filing Date
EP90301595A Expired - Lifetime EP0384637B1 (de) 1989-02-16 1990-02-14 Audiovisuelles Werbesystem für Verkaufsstelle

Country Status (11)

Country Link
US (1) US5134716A (de)
EP (1) EP0384637B1 (de)
JP (1) JPH02289893A (de)
KR (1) KR900013428A (de)
AT (1) ATE114071T1 (de)
AU (1) AU617588B2 (de)
CA (1) CA2010001A1 (de)
DE (1) DE69013941T2 (de)
MY (1) MY105232A (de)
NZ (1) NZ232457A (de)
ZA (1) ZA901110B (de)

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US6648031B1 (en) * 1994-06-20 2003-11-18 Advanced Information Systems, Inc. Fuel dispensing devices equipped with a sound and/or video system
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BR9509876A (pt) * 1994-12-09 1997-09-30 Shell Oil Co Bomba e medidor de combustível iluminado por fibra ótica
FR2729774A1 (fr) * 1995-01-23 1996-07-26 Schlumberger Ind Sa Procede d'emission independante de messages sur une pluralite de distributeurs de carburant
DE69632502T2 (de) * 1995-03-10 2005-05-25 Ryan, Michael C. Zapfpistole zum kontrollierten Abgeben von Flüssigkeiten
US5798931A (en) * 1995-06-14 1998-08-25 Gilbarco Inc. Fuel dispenser/operator intercom system
AUPN572195A0 (en) * 1995-09-29 1995-10-26 Caitiff Holdings Pty Ltd Message output controller
DE19647341C1 (de) * 1996-11-15 1998-04-30 Holger Dr Lausch Verfahren und Anordnung zur Projektion und Rezeption von visuellen und audiovisuellen Botschaften und deren Analyse für die Ermittlung der Reichweite und des Käuferverhaltens
US6038545A (en) * 1997-03-17 2000-03-14 Frankel & Company Systems, methods and computer program products for generating digital multimedia store displays and menu boards
FR2762428B1 (fr) * 1997-04-16 1999-06-11 Schlumberger Ind Sa Dispositif de visualisation d'un message sur un distributeur de carburant
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US7511630B2 (en) 1999-05-04 2009-03-31 Intellimat, Inc. Dynamic electronic display system with brightness control
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US7107231B1 (en) 2000-02-14 2006-09-12 Billboard Video, Inc. Fuel dispenser integrated media display system
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US20020038165A1 (en) * 2000-07-10 2002-03-28 Mchale John T. System and method for serving patrons of restaurants and bars
US20020040389A1 (en) * 2000-10-03 2002-04-04 Wirespring Technologies, Inc. System and method for remotely-managed content distribution network
US20020077924A1 (en) * 2000-12-20 2002-06-20 Jonathan Spetner System and method for marketing products and services
US6734798B2 (en) 2002-01-31 2004-05-11 Ervin M. Smith Fuel dispenser with a human detection and recognition system
US9489681B2 (en) * 2002-08-27 2016-11-08 Paul R. Barous Systems and methods for distributing coupons
JP3723799B2 (ja) * 2002-11-01 2005-12-07 キグナス石油株式会社 セルフサービス給油装置
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US9747606B2 (en) * 2010-01-28 2017-08-29 Break Room Media Llc Systems and methods for targeted advertising on food and beverage preparation and dispensing machines
US8869843B2 (en) * 2010-07-20 2014-10-28 Johnie Lee Tague Fuel nozzle breakaway prevention safety system
CN101993029B (zh) * 2010-09-13 2013-01-23 江阴市富仁高科股份有限公司 一种加油机
US20140074569A1 (en) * 2012-09-11 2014-03-13 First Data Corporation Systems and methods for facilitating loyalty and reward functionality in mobile commerce
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Also Published As

Publication number Publication date
NZ232457A (en) 1992-05-26
JPH02289893A (ja) 1990-11-29
CA2010001A1 (en) 1990-08-16
US5134716A (en) 1992-07-28
AU4935890A (en) 1990-08-23
KR900013428A (ko) 1990-09-05
DE69013941D1 (de) 1994-12-15
EP0384637A1 (de) 1990-08-29
AU617588B2 (en) 1991-11-28
MY105232A (en) 1994-08-30
ZA901110B (en) 1993-06-30
DE69013941T2 (de) 1995-03-23
ATE114071T1 (de) 1994-11-15

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