EP0301215A2 - Illuminated advertising device for outdoor use - Google Patents

Illuminated advertising device for outdoor use Download PDF

Info

Publication number
EP0301215A2
EP0301215A2 EP88109421A EP88109421A EP0301215A2 EP 0301215 A2 EP0301215 A2 EP 0301215A2 EP 88109421 A EP88109421 A EP 88109421A EP 88109421 A EP88109421 A EP 88109421A EP 0301215 A2 EP0301215 A2 EP 0301215A2
Authority
EP
European Patent Office
Prior art keywords
dark
advertising system
outdoor advertising
appear
bright
Prior art date
Legal status (The legal status is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the status listed.)
Granted
Application number
EP88109421A
Other languages
German (de)
French (fr)
Other versions
EP0301215A3 (en
EP0301215B1 (en
Inventor
Werner Preuss
Current Assignee (The listed assignees may be inaccurate. Google has not performed a legal analysis and makes no representation or warranty as to the accuracy of the list.)
Agfa Gevaert AG
Original Assignee
Agfa Gevaert AG
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
Filing date
Publication date
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Application filed by Agfa Gevaert AG filed Critical Agfa Gevaert AG
Publication of EP0301215A2 publication Critical patent/EP0301215A2/en
Publication of EP0301215A3 publication Critical patent/EP0301215A3/en
Application granted granted Critical
Publication of EP0301215B1 publication Critical patent/EP0301215B1/en
Anticipated expiration legal-status Critical
Expired - Lifetime legal-status Critical Current

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Classifications

    • G—PHYSICS
    • G09—EDUCATION; CRYPTOGRAPHY; DISPLAY; ADVERTISING; SEALS
    • G09F—DISPLAYING; ADVERTISING; SIGNS; LABELS OR NAME-PLATES; SEALS
    • G09F13/00—Illuminated signs; Luminous advertising
    • G09F13/04—Signs, boards or panels, illuminated from behind the insignia
    • G09F13/08—Signs, boards or panels, illuminated from behind the insignia using both translucent and non-translucent layers
    • G09F13/10—Signs, boards or panels, illuminated from behind the insignia using both translucent and non-translucent layers using transparencies

Definitions

  • the invention relates to an illuminable outdoor advertising system with surfaces appearing dark and bright in daylight, the brightness of which reverses at night under the influence of artificial light which acts from the rear, so that surfaces which appear dark in daylight appear bright at night and surfaces which appear bright in daylight Appearing dark at night, consisting of a box containing fluorescent tubes, a diffuser attached in front of the fluorescent tubes and a disc attached in front of the diffuser with the information to be displayed (information disc).
  • Outdoor advertising systems according to the invention with more than one information disc and a corresponding number of diffusing discs can be provided with different information on the information discs and can be designed, for example, as a cuboid with front and back or as a cube with four information discs, possibly rotatable.

Landscapes

  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Engineering & Computer Science (AREA)
  • Theoretical Computer Science (AREA)
  • Illuminated Signs And Luminous Advertising (AREA)
  • Control Of Vending Devices And Auxiliary Devices For Vending Devices (AREA)

Abstract

Illuminated advertising device for outdoor use having surfaces which appear dark and light in daylight and whose lightness is reversed at night under the influence of artificial light which acts from the rear, is produced by printing on the outer/most plate (information plate) a lightly hiding background and subsequently a darkly hiding background on surfaces which appear light in daylight and printing a dark background with a screen on surfaces which appear dark in daylight.

Description

Die Erfindung betrifft eine beleuchtbare Außenwerbe­anlage mit bei Tageslicht dunkel und hell erscheinenden Flächen, deren Helligkeit bei Nacht unter Einfluß von Kunstlicht, das von der Rückseite einwirkt, sich um­kehrt, so daß bei Tageslicht dunkel erscheinende Flä­chen bei Nacht hell und bei Tageslicht hell erscheinende Flächen bei Nacht dunkel erscheinen, bestehend aus einem Leuchtröhren enthaltenden Kasten, einer vor den Leucht­röhren angebrachten Streuscheibe und einer vor der Streuscheibe angebrachten Scheibe mit den darzustel­lenden Informationen (Informationsscheibe).The invention relates to an illuminable outdoor advertising system with surfaces appearing dark and bright in daylight, the brightness of which reverses at night under the influence of artificial light which acts from the rear, so that surfaces which appear dark in daylight appear bright at night and surfaces which appear bright in daylight Appearing dark at night, consisting of a box containing fluorescent tubes, a diffuser attached in front of the fluorescent tubes and a disc attached in front of the diffuser with the information to be displayed (information disc).

Außenwerbeanlagen der vorstehend beschriebenen Art sind bisher nur in der Form von Neonhochspannungsanlagen (Einzelbuchstaben, durchgehende Schriften, Einzel­zeichen, bei denen die Leuchtröhre die Form des leuch­tenden Elements hat) bekannt geworden, bei denen die äußerste Scheibe grau eingefärbt ist, so daß bei Tages­licht ein dunklerer Eindruck und bei Nacht durch von der Rückseite einwirkendes Kunstlicht ein hellerer Eindruck erzeugt wird. Der Gesamteindruck ist unbefrie­ digend, da die Farbtöne Weiß und Schwarz so nicht er­zielbar sind und die Umkehrung hell/dunkel vom Tag auf die Nacht nicht gelingt.Outdoor advertising systems of the type described above have so far only become known in the form of neon high-voltage systems (single letters, continuous letters, single characters, in which the fluorescent tube has the shape of the luminous element), in which the outermost pane is colored gray, so that a darker one in daylight Impression and at night a brighter impression is generated by artificial light acting from the back. The overall impression is unfair digend, because the colors white and black cannot be achieved and the reversal light / dark from day to night is not successful.

Es wurde überraschend gefunden, daß man Außenwerbean­lagen der eingangs genannten Art herstellen kann, wenn auf der Informationsscheibe bei Tageslicht hell erschei­nende Flächen deckend hell und anschließend deckend dunkel und bei Tageslicht dunkel erscheinende Flächen mit einem Raster dunkel hinterdruckt werden.It has surprisingly been found that outdoor advertising systems of the type mentioned at the outset can be produced if, on the information disc, areas which appear bright in daylight are opaque and then opaque dark and areas which appear dark in daylight are back-printed with a dark screen.

Der Raster kann ein Linien- oder vorzugsweise ein Punkt­raster sein. Die dunkel und hell erscheinenden Flächen können farbig ausgeführt sein, z.B. dunkel- und hell­blau; vorzugsweise werden sie schwarz und weiß ausge­führt.The grid can be a line or preferably a point grid. The dark and light appearing areas can be colored, e.g. dark and light blue; they are preferably black and white.

Weiter bevorzugte Ausführungsformen der Erfindung gehen aus den Unteransprüchen hervor. Die zusätzliche, helle bzw. weiße Hinterdruckung sorgt durch Reflexion zusammen mit der Streuscheibe, die vorzugsweise als Milchglas­scheibe ausgeführt ist, für eine verbesserte Ausnutzung der Lichtmenge. Dazu trägt auch der bevorzugte Abstand von Streuscheibe und Informationsscheibe bei.Further preferred embodiments of the invention emerge from the subclaims. The additional, bright or white back printing, through reflection together with the lens, which is preferably designed as a frosted glass pane, ensures improved utilization of the amount of light. The preferred distance between the lens and the information disc also contributes to this.

Die Ausführung der beleuchtbaren Außenwerbeanlage aus Kasten, Leuchtröhren, Streuscheibe und Informations­scheibe entspricht im übrigen der gängigen Praxis. Als Material verwendet man für Streuscheibe und Informa­tionsscheibe Glas oder Kunstglas, beispielsweise solches aus Polymethylmethacrylat oder Polycarbonat. Zur Be­druckung werden vorzugsweise hochechte pigmentierte Druckfarben verwendet (Siebdruckverfahren).The design of the illuminated outdoor advertising system consisting of a box, fluorescent tubes, diffusing screen and information disc also corresponds to common practice. Glass or synthetic glass, for example that made of polymethyl methacrylate or polycarbonate, is used as the material for the lens and information disc. High-fast pigmented printing inks are preferably used for printing (screen printing process).

Erfindungsgemäße Außenwerbeanlagen mit mehr als einer Informationsscheibe und einer entsprechenden Anzahl Streuscheiben können mit unterschiedlichen Informationen auf den Informationsscheiben versehen sein und bei­spielsweise als Quader mit Vorder- und Rückseite oder als Würfel mit vier Informationsscheiben, eventuell drehbar, gestaltet sein.Outdoor advertising systems according to the invention with more than one information disc and a corresponding number of diffusing discs can be provided with different information on the information discs and can be designed, for example, as a cuboid with front and back or as a cube with four information discs, possibly rotatable.

Enthalten die Informationsscheiben zusätzlich Informa­tionen, die Tag und Nacht in der gleichen Helligkeit und Farbe erscheinen, so sind diese Flächen der Informa­tionsscheibe in bekannter Technik durch einfache Hinter­druckung in der gewünschten Farbe und Helligkeit ausge­führt.If the information disks additionally contain information that appears day and night in the same brightness and color, these areas of the information disk are made in the known technique by simple back printing in the desired color and brightness.

Claims (10)

1. Beleuchtbare Außenwerbeanlage mit bei Tageslicht dunkel und hell erscheinenden Flächen, deren Hel­ligkeit bei Nacht unter Einfluß von Kunstlicht, das von der Rückseite einwirkt, sich umkehrt, so daß bei Tageslicht dunkel erscheinende Flächen bei Nacht hell und bei Tageslicht hell erscheinende Flächen bei Nacht dunkel erscheinen, bestehend aus einem Leuchtröhren enthaltenden Kasten, einer vor den Leuchtröhren angebrachten Streuscheibe und einer vor der Streuscheibe angebrachten Scheibe mit den darzustellenden Informationen (Informations­scheibe), dadurch gekennzeichnet, daß auf der In­formationsscheibe bei Tageslicht hell erscheinende Flächen deckend hell und anschließend deckend dun­kel und bei Tageslicht dunkel erscheinende Flächen mit einem Raster dunkel hinterdruckt werden.1. Illuminated outdoor advertising system with areas that appear dark and bright in daylight, the brightness of which reverses at night under the influence of artificial light that acts from the rear, so that areas that appear dark in daylight are bright at night and areas that appear bright in daylight are dark at night appear, consisting of a box containing fluorescent tubes, a diffuser attached in front of the fluorescent tubes and a disc attached in front of the diffuser with the information to be displayed (information disc), characterized in that areas appearing bright on the information disc in daylight are opaque bright and then opaque dark and at Areas that appear dark in daylight can be back-printed with a dark grid. 2. Beleuchtbare Außenwerbeanlage gemäß Anspruch 1, dadurch gekennzeichnet, daß der Raster ein Punkt­raster ist.2. Illuminated outdoor advertising system according to claim 1, characterized in that the grid is a dot grid. 3. Beleuchtbare Außenwerbeanlage nach Ansprüchen 1 und 2, dadurch gekennzeichnet, daß dunkel erscheinende Flächen schwarz und hell erscheinende Flächen weiß erscheinen.3. Illuminated outdoor advertising system according to claims 1 and 2, characterized in that dark-appearing areas appear black and bright-appearing areas appear white. 4. Beleuchtbare Außenwerbeanlage nach Ansprüchen 1 bis 3, dadurch gekennzeichnet, daß die deckend dunkle Hinterdruckung und die dunkle Rasterhinterdruckung gleichzeitig ausgeführt werden.4. Illuminated outdoor advertising system according to claims 1 to 3, characterized in that the opaque dark background printing and the dark raster background printing are carried out simultaneously. 5. Beleuchtbare Außenwerbeanlage nach Ansprüchen 1 bis 4, dadurch gekennzeichnet, daß auf die dunkle Hinterdruckung unter Aussparung der mit Rasterdruck versehenen Fläche eine weitere helle, bzw. weiße Hinterdruckung aufgebracht wird.5. Illuminated outdoor advertising system according to claims 1 to 4, characterized in that a further bright or white background printing is applied to the dark backing with the exception of the area provided with screen printing. 6. Beleuchtbare Außenwerbeanlage nach Ansprüchen 1 bis 5, dadurch gekennzeichnet, daß die Rasterfläche 20 bis 90 %, vorzugsweise 40 bis 80 % Deckung auf­weist.6. Illuminated outdoor advertising system according to claims 1 to 5, characterized in that the grid area has 20 to 90%, preferably 40 to 80% coverage. 7. Beleuchtbare Außenwerbeanlage nach Ansprüchen 1 bis 6, dadurch gekennzeichnet, daß die Informations­scheibe im Abstand von 1 bis 100 mm von der Streu­scheibe angebracht ist.7. Illuminated outdoor advertising system according to claims 1 to 6, characterized in that the information disc is attached at a distance of 1 to 100 mm from the lens. 8. Beleuchtbare Außenwerbeanlage nach Ansprüchen 1 bis 7, dadurch gekennzeichnet, daß einzelne oder alle Hinterdruckungen zwei- bis mehrfach ausgeführt wer­den.8. Illuminated outdoor advertising system according to claims 1 to 7, characterized in that individual or all back prints are carried out two or more times. 9. Beleuchtbare Außenwerbeanlage nach Ansprüchen 1 bis 8, dadurch gekennzeichnet, daß sie zwei oder mehr Informationsscheiben und eine entsprechende Anzahl Streuscheiben aufweist.9. Illuminated outdoor advertising system according to claims 1 to 8, characterized in that it has two or more information disks and a corresponding number of diffusing screens. 10. Beleuchtbare Außenwerbeanlage nach Ansprüchen 1 bis 9, dadurch gekennzeichnet, daß die Informations­scheiben zusätzliche Informationen enthalten, die bei Tag und Nacht in gleicher Helligkeit und Farbe erscheinen.10. Illuminated outdoor advertising system according to claims 1 to 9, characterized in that the information discs contain additional information that appear day and night in the same brightness and color.
EP88109421A 1987-06-25 1988-06-14 Illuminated advertising device for outdoor use Expired - Lifetime EP0301215B1 (en)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
DE19873720997 DE3720997A1 (en) 1987-06-25 1987-06-25 LIGHTING OUTDOOR ADVERTISING SYSTEM
DE3720997 1987-06-25

Publications (3)

Publication Number Publication Date
EP0301215A2 true EP0301215A2 (en) 1989-02-01
EP0301215A3 EP0301215A3 (en) 1989-06-28
EP0301215B1 EP0301215B1 (en) 1996-07-31

Family

ID=6330281

Family Applications (1)

Application Number Title Priority Date Filing Date
EP88109421A Expired - Lifetime EP0301215B1 (en) 1987-06-25 1988-06-14 Illuminated advertising device for outdoor use

Country Status (5)

Country Link
EP (1) EP0301215B1 (en)
JP (1) JPS6418178A (en)
AT (1) ATE141022T1 (en)
DE (2) DE3720997A1 (en)
ES (1) ES2090010T3 (en)

Families Citing this family (2)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
DE10356721B4 (en) * 2003-12-02 2008-09-04 Joachim Wischermann Illuminated image with a day-night effect
JP7147336B2 (en) 2018-07-31 2022-10-05 セイコーエプソン株式会社 Projection method and projection system

Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CH431256A (en) * 1964-11-16 1967-02-28 Oetiker Jakob Process for the production of illuminated signs and illuminated signs produced by this process
CH459014A (en) * 1966-04-15 1968-06-30 Photopal S A Image, primarily, but not exclusively, for advertising
US3694945A (en) * 1969-11-07 1972-10-03 Jakob Detiker Optical element for illumination
FR2204324A5 (en) * 1973-06-07 1974-05-17 Bazaine Publicite
EP0041390A1 (en) * 1980-06-02 1981-12-09 Toshiro Yamashita Advertisement display apparatus

Family Cites Families (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
US1899962A (en) * 1931-03-02 1933-03-07 Luther J Higginbotham Illuminated changeable display device and method of producing the same
CH269008A (en) * 1948-11-26 1950-06-15 Genossenschaft Atelier Rene Ke Advertising box.
US3163554A (en) * 1959-04-17 1964-12-29 Harton S Semple Pictorial film and presentation of visual impressions therefrom
DE1964483A1 (en) * 1969-12-23 1971-07-01 Siemens Elektrogeraete Gmbh Control panel for home appliances
DE3543014A1 (en) * 1985-12-05 1987-06-11 Hinrichs Fotowerbung Gmbh LIGHTBOX FOR DIAPOSITIVE

Patent Citations (5)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
CH431256A (en) * 1964-11-16 1967-02-28 Oetiker Jakob Process for the production of illuminated signs and illuminated signs produced by this process
CH459014A (en) * 1966-04-15 1968-06-30 Photopal S A Image, primarily, but not exclusively, for advertising
US3694945A (en) * 1969-11-07 1972-10-03 Jakob Detiker Optical element for illumination
FR2204324A5 (en) * 1973-06-07 1974-05-17 Bazaine Publicite
EP0041390A1 (en) * 1980-06-02 1981-12-09 Toshiro Yamashita Advertisement display apparatus

Also Published As

Publication number Publication date
ES2090010T3 (en) 1996-10-16
JPS6418178A (en) 1989-01-20
EP0301215A3 (en) 1989-06-28
ATE141022T1 (en) 1996-08-15
DE3855452D1 (en) 1996-09-05
EP0301215B1 (en) 1996-07-31
DE3720997A1 (en) 1989-01-05

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