CN201541327U - Planar advertisement tool of set up box - Google Patents
Planar advertisement tool of set up box Download PDFInfo
- Publication number
- CN201541327U CN201541327U CN200920181330XU CN200920181330U CN201541327U CN 201541327 U CN201541327 U CN 201541327U CN 200920181330X U CN200920181330X U CN 200920181330XU CN 200920181330 U CN200920181330 U CN 200920181330U CN 201541327 U CN201541327 U CN 201541327U
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- Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
Abstract
The present utility model provides a planar advertisement tool of a set up box and is characterized in that the planar advertisement tool of set up box comprises a dialog box unit, a data-transmission unit, an EML editing unit, a data packaging unit and a code stream broadcasting unit. The data-transmission unit and the XML editing unit are respectively connected between the dialog box unit and the data packaging unit which is connected with the code stream broadcasting unit. The present utility model has advantages that real time updating of advertisement pictures can be realized automatically without upgrading software or operating by users, the residual space of menu can be utilized efficiently for bring rich and generous economic benefits for operators, and because the advertisement pictures support GIF dynamic display, visual fatigue of static pictures can be avoided for users.
Description
[technical field]
The utility model relates to a kind of digital television devices, particularly a kind of billboard instrument of digital TV set-top box.
[background technology]
In recent years, along with the popularization of cable digital TV, the surge of radio and television users amount has brought huge business opportunity to the radio and TV operator, and many businessmans have all aimed at this huge crowd of radio and television users and carried out brand promotion.Except traditional television advertising pattern, other new advertisement modes also will arise at the historic moment.Billboard based on all kinds of pictures must also have its demand space widely on digital TV platform.At this moment, just need develop the advertisement editor who is based on Digital Television existing hardware device systems and broadcast instrument, for cooperating to provide the basis in the market of radio and TV operator and advertisement businessman.But there is following shortcoming in the billboard instrument of set-top box at present:
1. start-up picture is static shows, and can not conveniently upgrade.
2. menu structure clearance spaces waste can't effectively utilize for institute of operator.
[utility model content]
The technical problems to be solved in the utility model is to provide a kind of billboard instrument of digital TV set-top box, and the advertisement picture of its making supports that GIF dynamically shows, can effectively utilize the menu remaining space, upgrades convenient and swift.
The utility model is achieved in that a kind of billboard instrument of set-top box, it is characterized in that: comprise that a dialog box unit, a data transmission unit, an XML edit cell, a data encapsulation unit and a code stream broadcast the unit, described data transmission unit, XML edit cell are connected between described dialog box unit and the data encapsulation unit, and the data encapsulation unit is connected to described code stream again and broadcasts the unit.
Advantage of the present utility model is: for the radio and TV operator provides a kind of new advertisement putting approach, and new demand in can using according to reality, in time revise location advertising and display mode.This instrument of use need not to carry out software upgrading, need not user's operation, can realize the real-time update of advertisement picture automatically, and colourful visual experience is provided, and avoids the harmful effect that brings because of advertisement dramatically; Effectively utilize the menu remaining space, for operator brings abundant economic benefit; The advertisement picture supports that GIF dynamically shows user's visual fatigue of avoiding static images to bring.
[description of drawings]
In conjunction with the embodiments the utility model is further described with reference to the accompanying drawings.
Fig. 1 is a structural representation of the present utility model.
[embodiment]
See also shown in Figure 1, the billboard instrument of set-top box of the present utility model, comprise that a dialog box (dialog) unit, a transfer of data (data) unit, an XML edit cell, a data encapsulation (Packet) unit and a code stream broadcast the unit, described transfer of data (data) unit, XML edit cell are connected between described dialog box (dialog) unit and data encapsulation (Packet) unit, and data encapsulation (Packet) unit is connected to described code stream again and broadcasts the unit.
Concrete implementation of the present utility model is as follows:
When needs are prepared advertising data flow, at first start this billboard instrument of operation, by described dialog unit, can choose required picture file, and can dispose the respective advertisement attribute, then call read picture on the computer hard disc in described data unit hexadecimal data to memory headroom, import the attribute in the FileDialog simultaneously, call described XML edit cell and generate AD.XML, move described Packet unit at last.Described Packet unit can be according to dvb transport stream protocol encapsulation relevant advertisement data and AD.XML, ad data is divided into the packet of 188 byte lengths, generation ad data stream, and broadcast unit (radio and TV operator's hardware is broadcast platform) by described code stream data flow transmission is upgraded for the user's download of set-top box in network.
During set-top box energising start, the CPU of set-top box at first can move advertisement (Adv) module, and whether filter process can detect in the Adv module the Data Update requirement in the network, if having, starts update functions, otherwise continues system initialization.After finishing system initialization, the Adv module can read ad data in internal memory from FLASH, according to the picture attribute that reads out, calls that the GRAPH module is decoded to image data and correctly shows.
Claims (1)
1. the billboard instrument of a set-top box, it is characterized in that: comprise that a dialog box unit, a data transmission unit, an XML edit cell, a data encapsulation unit and a code stream broadcast the unit, described data transmission unit, XML edit cell are connected between described dialog box unit and the data encapsulation unit, and the data encapsulation unit is connected to described code stream again and broadcasts the unit.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200920181330XU CN201541327U (en) | 2009-11-13 | 2009-11-13 | Planar advertisement tool of set up box |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN200920181330XU CN201541327U (en) | 2009-11-13 | 2009-11-13 | Planar advertisement tool of set up box |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN201541327U true CN201541327U (en) | 2010-08-04 |
Family
ID=42592776
Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN200920181330XU Expired - Fee Related CN201541327U (en) | 2009-11-13 | 2009-11-13 | Planar advertisement tool of set up box |
Country Status (1)
| Country | Link |
|---|---|
| CN (1) | CN201541327U (en) |
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104038815A (en) * | 2014-05-26 | 2014-09-10 | 四川长虹电器股份有限公司 | Method for display advertising of digital set-top box |
| CN104796776A (en) * | 2015-03-20 | 2015-07-22 | 四川长虹电器股份有限公司 | Digital television terminal advertisement picture updating method |
-
2009
- 2009-11-13 CN CN200920181330XU patent/CN201541327U/en not_active Expired - Fee Related
Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN104038815A (en) * | 2014-05-26 | 2014-09-10 | 四川长虹电器股份有限公司 | Method for display advertising of digital set-top box |
| CN104796776A (en) * | 2015-03-20 | 2015-07-22 | 四川长虹电器股份有限公司 | Digital television terminal advertisement picture updating method |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20100804 Termination date: 20141113 |
|
| EXPY | Termination of patent right or utility model |