CN104038815A - Method for display advertising of digital set-top box - Google Patents
Method for display advertising of digital set-top box Download PDFInfo
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- CN104038815A CN104038815A CN201410224881.5A CN201410224881A CN104038815A CN 104038815 A CN104038815 A CN 104038815A CN 201410224881 A CN201410224881 A CN 201410224881A CN 104038815 A CN104038815 A CN 104038815A
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Abstract
The invention discloses a method for display advertising of a digital set-top box. The method is characterized by comprising the following steps that 1 advertising data are generated and imported into a television network operator server; 2 the television network operator server sends the advertising data to frequency points in a television network; 3 the digital set-top box locks the frequency points playing the advertising data and downloading and saving the advertising data; 4 resolving and displaying advertising pictures. The steps of the method are simple, usage is facilitated, and the television network operator server can finish picture advertising implantation without an addition hardware device, so that the cost can be saved, processing working procedures can be simplified, the production efficiency can be improved, and the method is suitable for popularization and usage.
Description
Technical field
The present invention relates to a kind of method that realizes display advertising, relate in particular to a kind of top box of digital machine and realize the method for display advertising.
Background technology
At present, on top box of digital machine, implant the popular demand that display advertising becomes operator, display advertising realizes a lot of modes, but implementation need to be carried out comparatively complicated function upgrading to set-top box software mostly, television operator server also needs to increase corresponding display advertising equipment, brings great inconvenience therefore to the implantation of display advertising.
Summary of the invention
The present invention has overcome and on top box of digital machine, implants display advertising at present and need to carry out comparatively complicated function upgrading to set-top box software, television operator server also needs to increase corresponding display advertising equipment, bring the defect of great inconvenience therefore to the implantation of display advertising, provide one not only simple to operate, and easy to use, do not increase top box of digital machine that hardware device just can complete the implantation of display advertising and realize the method for display advertising at television operator server.
The object of invention is achieved through the following technical solutions:
Top box of digital machine is realized the method for display advertising, comprises the following steps:
(1) generating advertisement data, and this ad data is imported to TV network carrier server;
(2) TV network carrier server sends to ad data on the frequency in TV network;
(3) frequency of top box of digital machine locking broadcast advertisement data, downloading advertising data is also preserved;
(4) resolve advertising pictures and show advertising pictures.
Further, the ad data generating in described step (1) comprises advertising pictures and advertisement configuration file, and described advertisement configuration file shows operation in order to concrete display advertising to be described.
Further, described advertisement configuration file is XML file.
Further, in described step (2), TV network carrier server sends to ad data on the frequency in TV network according to the standard of data carousel agreement.
In order to realize better the present invention, the middle top box of digital machine of step (3) is according to the standard download ad data of data carousel agreement and obtain promotional literature incremental data and promotional literature name data.
In order to ensure effect, described step (4) comprises the following steps:
(4a) resolve advertisement configuration file, obtain the concrete displaying scheme of advertising pictures;
(4b) decoding advertising pictures, the image data that can directly show is kept in the internal memory of top box of digital machine;
(4c), according to configuration file requirement, show advertising pictures.
The present invention compares compared with prior art, has the following advantages and beneficial effect:
(1) not only step is simple in the present invention, and easy to use, and television operator server does not need to increase hardware device just can complete the implantation of display advertising, therefore cost-saved, simplifies manufacturing procedure, thereby can improve into product efficiency.
(2) ad data generating in step of the present invention (1) comprises advertising pictures and advertisement configuration file, is convenient to resolve advertising pictures and show advertising pictures after top box of digital machine downloading advertising data.
(3) advertisement configuration file of the present invention is XML file, and XML file is general data interchange format, and grammer is simple, adopts tree form data structure, and comparatively speaking, the grammer of XML file is stricter, thereby ensures fail safe and the uniqueness of data.
(4) in step of the present invention (2), TV network carrier server sends to ad data on the frequency in TV network according to the standard of data carousel agreement, is convenient to top box of digital machine downloading advertising data.
(5) top box of digital machine according to the standard download ad data of data carousel agreement and obtain promotional literature incremental data and promotional literature name data, is convenient to top box of digital machine and is shown advertising pictures according to the information of obtaining in step of the present invention (3).
(6) step of the present invention (4) comprises the following steps: (4a) resolve advertisement configuration file, obtain the concrete displaying scheme of advertising pictures; (4b) decoding advertising pictures, the image data that can directly show is kept in the internal memory of top box of digital machine; (4c) according to configuration file requirement, show advertising pictures, can show as requested accurately advertising pictures by above step.
Embodiment
Below in conjunction with embodiment, the present invention is described in further detail:
Embodiment
Top box of digital machine of the present invention is realized the method for display advertising, first needs generating advertisement data, and described ad data comprises advertising pictures and advertisement configuration file.Described advertising pictures is used for being presented on top box of digital machine, and the form of this picture file can be the conventional pictures forms such as JPG, GIF, BMP, png, and the quantity of this picture file can define as required.Described advertisement configuration file shows operation in order to concrete display advertising to be described, informs the top box of digital machine advertisement that how to Show Picture, and advertisement configuration file of the present invention is XML file.XML file is general data interchange format, and grammer is simple, adopts tree form data structure, the file of extended formatting relatively, thereby the safety of the more strict guarantee data of grammer and unique.With the configuration file of XML form, the display position of advertising pictures is described flexibly easily, when display mode, show, the information such as how to show.Even can divide into groups to TV programme, user, in the time of the TV programme of watching not on the same group, shows different advertising pictures.
Next, ad data is imported to TV network carrier server.Then, TV network carrier server, by the advertisement configuration file of advertising pictures and XML form, according to data carousel consensus standard, is packaged into SI data, and this ad data is sent on one or several frequencies fixing in TV network.In packing, title and the form of advertising pictures are extremely important, need to be clear and definite in SI data, so that top box of digital machine Shows Picture by these information.
Top box of digital machine shows that advertising pictures need to obtain image data information by server from TV network operation, first, and the frequency of top box of digital machine locking broadcast advertisement data.Top box of digital machine is according to the standard download ad data of data carousel agreement and obtain incremental data and the promotional literature name data of promotional literature, then the information of downloading and obtain is kept in the internal memory of top box of digital machine.Top box of digital machine is resolved advertising pictures and is shown advertising pictures, and its process is: resolve advertisement configuration file, i.e. XML file, obtains the concrete displaying scheme of advertising pictures; Decoding advertising pictures, the image data that can directly show is kept in the internal memory of top box of digital machine; According to configuration file requirement, show advertising pictures, can complete product placement on top box of digital machine.
The foregoing is only preferred embodiment of the present invention, not in order to limit the present invention, all any amendments of doing within the spirit and principles in the present invention, be equal to and replace and improvement etc., within all should being included in protection scope of the present invention.
Claims (6)
1. top box of digital machine is realized the method for display advertising, it is characterized in that, comprises the following steps:
(1) generating advertisement data, and this ad data is imported to TV network carrier server;
(2) TV network carrier server sends to ad data on the frequency in TV network;
(3) frequency of top box of digital machine locking broadcast advertisement data, downloading advertising data is also preserved;
(4) resolve advertising pictures and show advertising pictures.
2. realize the method for display advertising according to top box of digital machine claimed in claim 1, it is characterized in that: the ad data generating in described step (1) comprises advertising pictures and advertisement configuration file, described advertisement configuration file shows operation in order to concrete display advertising to be described.
3. the method that realizes display advertising according to top box of digital machine claimed in claim 2, is characterized in that: described advertisement configuration file is XML file.
4. the method that realizes display advertising according to the top box of digital machine described in claim 2 or 3, is characterized in that: in described step (2), TV network carrier server sends to ad data on the frequency in TV network according to the standard of data carousel agreement.
5. the method that realizes display advertising according to top box of digital machine claimed in claim 4, is characterized in that: the middle top box of digital machine of step (3) is according to the standard download ad data of data carousel agreement and obtain promotional literature incremental data and promotional literature name data.
6. the method that realizes display advertising according to top box of digital machine claimed in claim 5, is characterized in that, described step (4) comprises the following steps:
(4a) resolve advertisement configuration file, obtain the concrete displaying scheme of advertising pictures;
(4b) decoding advertising pictures, the image data that can directly show is kept in the internal memory of top box of digital machine;
(4c), according to configuration file requirement, show advertising pictures.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410224881.5A CN104038815A (en) | 2014-05-26 | 2014-05-26 | Method for display advertising of digital set-top box |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN201410224881.5A CN104038815A (en) | 2014-05-26 | 2014-05-26 | Method for display advertising of digital set-top box |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN104038815A true CN104038815A (en) | 2014-09-10 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
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| CN201410224881.5A Pending CN104038815A (en) | 2014-05-26 | 2014-05-26 | Method for display advertising of digital set-top box |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103152609A (en) * | 2013-01-30 | 2013-06-12 | 深圳市同洲电子股份有限公司 | Data file playing method and related equipment and system |
| CN104796776A (en) * | 2015-03-20 | 2015-07-22 | 四川长虹电器股份有限公司 | Digital television terminal advertisement picture updating method |
| CN108833953A (en) * | 2018-07-10 | 2018-11-16 | 深圳市茁壮网络股份有限公司 | A kind of acquisition methods and device of ad data |
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| KR20050067558A (en) * | 2003-12-29 | 2005-07-05 | 주식회사 에이딘티브이 | Method for outputting advertisements or extra informations on television |
| CN1937754A (en) * | 2006-08-23 | 2007-03-28 | 深圳创维－Rgb电子有限公司 | Digital media terminal advertising-playing method |
| CN1984306A (en) * | 2006-06-06 | 2007-06-20 | 天栢宽带网络科技（上海）有限公司 | EPG advertisement system |
| CN101207801A (en) * | 2007-12-13 | 2008-06-25 | 深圳市同洲电子股份有限公司 | Method and apparatus for transmitting and playing advertisement data |
| CN201541327U (en) * | 2009-11-13 | 2010-08-04 | 福建创频数码科技有限公司 | Planar advertisement tool of set up box |
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2014
- 2014-05-26 CN CN201410224881.5A patent/CN104038815A/en active Pending
Patent Citations (5)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| KR20050067558A (en) * | 2003-12-29 | 2005-07-05 | 주식회사 에이딘티브이 | Method for outputting advertisements or extra informations on television |
| CN1984306A (en) * | 2006-06-06 | 2007-06-20 | 天栢宽带网络科技（上海）有限公司 | EPG advertisement system |
| CN1937754A (en) * | 2006-08-23 | 2007-03-28 | 深圳创维－Rgb电子有限公司 | Digital media terminal advertising-playing method |
| CN101207801A (en) * | 2007-12-13 | 2008-06-25 | 深圳市同洲电子股份有限公司 | Method and apparatus for transmitting and playing advertisement data |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN103152609A (en) * | 2013-01-30 | 2013-06-12 | 深圳市同洲电子股份有限公司 | Data file playing method and related equipment and system |
| CN104796776A (en) * | 2015-03-20 | 2015-07-22 | 四川长虹电器股份有限公司 | Digital television terminal advertisement picture updating method |
| CN108833953A (en) * | 2018-07-10 | 2018-11-16 | 深圳市茁壮网络股份有限公司 | A kind of acquisition methods and device of ad data |
| CN108833953B (en) * | 2018-07-10 | 2022-03-11 | 深圳市茁壮网络股份有限公司 | Method and device for acquiring advertisement data |
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| RJ01 | Rejection of invention patent application after publication |
Application publication date: 20140910 |
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| RJ01 | Rejection of invention patent application after publication |