CN1929584B - Method for real-time updating of digital media terminal advertising contents - Google Patents
Method for real-time updating of digital media terminal advertising contents Download PDFInfo
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- CN1929584B CN1929584B CN2006100627757A CN200610062775A CN1929584B CN 1929584 B CN1929584 B CN 1929584B CN 2006100627757 A CN2006100627757 A CN 2006100627757A CN 200610062775 A CN200610062775 A CN 200610062775A CN 1929584 B CN1929584 B CN 1929584B
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Abstract
This invention discloses one digital media ad content real time updating method, which comprises the following steps: digital television system front end updating, repairing, editing and broadcast data flow with data flow label; digital media terminal receives the BAT list and downloads and updates ad data needed.
Description
Technical field
The present invention relates to a kind of technical method of Digital Television, in particular a kind of method that represents various ad contents by digital media terminal in real time.
Background technology
Progressively universal, the digital cable customers amount that develop along with digital TV products increase severely day by day, comprise that based on digital media terminal the user interface advertising business of television set, set-top box, all-in-one, vehicle-carrying DVD, hand-held mobile terminal etc. is more and more had an optimistic view of by businessman.Comprise television set based on digital media terminal, watching in the guideline interface advertisement of STB set-top box etc., representing based on whole menu structure only is one of exhibition method, as long as the displaying needs are arranged, the ad data that on each man-machine interface, can realize providing suitable, represent with rational exhibition method.
Traditional implementation method is ad data to be comprised programmings such as picture, literal, animation go in the digital media terminal equipment fixed storage and get off, and when device power-up, shows on man-machine interface by set mode by embedded software.The shortcoming of this showing advertisement mode is that ways of presentation is dumb, if will upgrade ad content, then must comprise the upgrading of program module update all to the embedded software in the terminal equipment.This cost concerning the business system of runing is too big, and many cost risks are also arranged, for example: if terminal equipment power down suddenly in the update software process just may cause equipment damage to a certain degree, and can't in time safeguard advertising message and data.
Summary of the invention
The object of the present invention is to provide a kind of real time updating method of digital media terminal advertising contents, standard at present Digital Television, design a kind of method of online flexible renewal ad data, and the ways of presentation of advertisement also done certain expansion, in order to correct the above-mentioned defective of prior art, but realize real real-time online operation,, bring advertisement business income endlessly to operation to reduce maintenance cost greatly.
Technical scheme of the present invention comprises:
A kind of real time updating method of digital media terminal advertising contents, it may further comprise the steps:
A, digital television system front end renewal, modification, layout ad content, and broadcasting carries the BAT bouquet association table of ad data traffic identifier of renewal, whether the version number of described BAT bouquet association table is used for sign more kainogenesis; Described ad data traffic identifier comprises some descriptors, is used to describe frequency, business, the carrying Data Identification at ad data place; Described ad data and digital media terminal guide the position corresponding relation of man-machine interface by stipulating the XML language file setting of described ad data each attribute when representing; Described ad data each attribute when representing comprises duration, size, animation mode;
Initiating hardware behind B, the digital media terminal electrifying startup judges in the situation of cold start-up and to check whether mandatory upgrade, if not, then carries out ad data and upgrades; Receive this BAT bouquet association table, and judge according to the version number of described BAT bouquet association table whether ad data has more kainogenesis;
C, when ad data has more kainogenesis, described digital media terminal is discerned the ad data bag of required renewal by the version number of described BAT bouquet association table, and the ad data that needs are upgraded is downloaded in real time and contained more according to fileversion number in the ad data bag that the file of new logo carries out Data Update;
D, described digital media terminal receive the ad data after the renewal and are saved in the local storage, and can be when breaking away from described front end normal play, represent.
The real time updating method of a kind of digital media terminal advertising contents provided by the present invention, owing to adopted above-mentioned real time updating method, improve update efficiency, reduced the maintenance cost of operator, and it has improved the ad revenue of operator by multiple showing advertisement mode.
Description of drawings
Fig. 1 a and Fig. 1 b are the xml file example figure that ad data of the present invention upgrades;
Fig. 2 is the data form schematic diagram of the real time updating method of digital media terminal advertising contents of the present invention;
Fig. 3 is the real time updating method schematic flow sheet of digital media terminal advertising contents of the present invention;
Fig. 4 is the schematic flow sheet of the real time updating method of digital media terminal advertising contents of the present invention.
Embodiment
Below in conjunction with accompanying drawing, will be described in more detail each implementing procedure of the present invention, so that technical solution of the present invention and beneficial effect thereof are apparent.
The inventive method has adopted the exhibition method of multiple advertisement, comprising start-up picture advertisement (Bootlogo), shown in Fig. 1 a and Fig. 1 b, the inventive method has adopted the XML language file to realize the corresponding setting of advertisement with the terminal man-machine interface can simple realization be controlled the broadcast and the displaying of advertisement the modification of XML language file by front end.Described start-up picture advertisement includes static advertisement, for example can play an only width of cloth advertisement picture when start; Or simultaneously and deposit several advertisement pictures; Or circulation shows several advertisement pictures.Described start-up picture advertisement also includes dynamic advertising, and (1) is made into animated format with several advertisement pictures; The ad production of will start shooting when (2) utilizing front end to make becomes the looking of MPEG or extended formatting, audio data stream, and in specific channel broadcast; Frequency point parameters, professional numbering, the professional carrying Data Identification PID that looks audio frequency or with fixing or notify terminal in system message list are if fixingly then preset by the upgrade data module in digital media terminal.Because consider digital media terminal performance, function and online operation user, put aside the animated advertising of on digital media terminal, realizing similar Flash mode, but the inventive method is not got rid of any existing audio frequency and video form on technical conceive.
The all right compatible two kinds of advertisement exhibition methods of the inventive method, for example adopt following playing flow to play:
In start such as digital media terminal STB (Set Top Box is hereinafter to be referred as STB), play the circulation static advertising then, and detect the dynamic advertising of specific frequency, specific PID; If detect, then play the cynamic channel program, show the start main menu then.
The advertisement exhibition method of the inventive method also comprises: menu local advertisements (MainMenu), and following mode is also supported in its main menu advertisement: a width of cloth advertising plane only; Or simultaneously and deposit several advertisement pictures; Or circulation shows several advertisement pictures.
The advertisement exhibition method of the inventive method also comprises banner towing (Stripe), can roll, and " current program/subsequent program prompting vertically hung scroll " shows broadcast; Or when program reminding, by showing correspondent advertisement on the used arrowband vertically hung scroll of program reminding, because that the vertically hung scroll display frequency starts mode frequencies such as picture, main menu is much higher, showing advertisements on this vertically hung scroll also is businessman place diligently.But because the time that the vertically hung scroll bar shows is shorter, area is limited, and the ad content on the vertically hung scroll bar is mainly issued in the mode of small size picture.
The inventive method must be provided with communication and be connected between digital television system front end and digital media terminal, its front end is provided with the ad data traffic identifier.In the data broadcast of digital TV standard, the method that has many realization data to download, the linkage_descriptor descriptor that inserts a plurality of private data standards in the PSI/SI stream that the present invention adopts in front end EPG system is in BAT system message list (BAT bouquet association table: Bouquet Association Table), describe the data such as frequency, business, data PID at ad data place in this descriptor.
Mode as described below:
BAT:Bouquet_id 0xFF00 (following the DVB standard)
Broadcast frequency for to issue once every 1 second
The value of linkage_descriptor:linkage_type field
0xA0:Loader upgrade (reservation)
0xA1: ad data
0xA2～～0xFE: reserve in the future and use.
When ad data has renewal, can directly upgrade the version number of BAT (or NIT: do not advise use) table, version number's change of BAT table judges whether that as set-top box update displayed watched the foundation of advertisement.Change in case find version, set-top box should receive new data immediately, and the legacy data that received is originally upgraded in reception back fully, and upgrades OSD demonstration (menu indicated number).
Related generally to following SI/PSI information form in the system of the inventive method, as shown in Figure 2:
SI information comprises:
BAT: be mainly used in and describe the position that advertisement, LOADER data flow are transmitted in the native system network; And other BAT tables Bouquet_d guarantees can not conflict in the Bouquet_id of this table and the system.
SDT: SDT Service Description Table is mainly considered is not having to realize a kind of solution of advertisement, LOADER business under the support of EPG front end system; If the EPG system is arranged, then unification is generated by the EPG system; Mainly to describing current advertisement or LOADER service description, type of service service_type=0xFE (nonnumeric television services).
PSI information: generate following PSI information, being mainly the drop multiplexer apparatus appendix that adapts to some digital television devices manufacturer considers, on many multiplexer equipment, when no PAT/PMT showed PSI information in the input port, refusal saw through this data flow equipment and generates a business.
Because what the digital television transfer technology of prior art adopted is broadcast mode, therefore, the inventive method front end is when the commercials packet, to carry out specific coding (encoding), Chinese character in the xml file with the GB2312 standard code, and will be carried the ad data version information (version) of renewal, this ad data version information can circulate value 0～～15, and clearly identify the presents version and whether upgrade, if upgrade, the STB of Digital Media terminal is only upgraded this file and is got final product.
More new capital of any data will cause the version field version_number value of BAT table to change in the ad data, for example increase 1; Specifically will locate is any data, and then terminal need travel through the XML file, relatively the version field value of each ad data.
Real-time update process of the present invention, as shown in Figure 3 and Figure 4, behind the digital media terminal electrifying startup, at first carry out hardware initialization, and judge whether to be cold start-up, check whether force the Loader upgrading if then further judge, if not, then carry out the Data Update of advertisement.
The data updating process of described advertisement comprises: receive the BAT table, and analyze descriptor in this table, judge whether to have renewal, because front end has embodiment in the BAT table when upgrading advertising message; For example judge whether to exist the descriptor of descriptor descriptor_tag=0xf0, if then search Private_ID=' advertisement '; Then descriptor linkage_descriptor is analyzed, search Linkage_type=' 0xA1 ', and judge that version in this BAT table is whether greater than the ad data version of described digital media terminal storage, if, carry out Data Update, the data PID in ads lock (AD) business.
Ad data renewal process of the present invention comprises the control information of receiving advertisement business data, receive data head (AD_Head) information then, and receive single picture (pic) information, deposit in then among the flash memory FLASH of digital media terminal, and upgrade its corresponding version identifier record, so be the ad data information of renewable correspondence.
To sum up, the inventive method has made things convenient for the replacing of advertisement by the real-time update ad content, has reduced the cost of advertisement operation, has improved the bandwagon effect of advertisement.But should be understood that above-mentioned description at specific embodiment is comparatively detailed, can not therefore be interpreted as the restriction to scope of patent protection of the present invention, scope of patent protection of the present invention should be as the criterion with claims.
Claims (1)
1. the real time updating method of a digital media terminal advertising contents, it may further comprise the steps:
A, digital television system front end renewal, modification, layout ad content, and broadcasting carries the BAT bouquet association table of ad data traffic identifier of renewal, whether the version number of described BAT bouquet association table is used for sign more kainogenesis; Described ad data traffic identifier comprises some descriptors, is used to describe frequency, business, the carrying Data Identification at ad data place; Described ad data and digital media terminal guide the position corresponding relation of man-machine interface by stipulating the XML language file setting of described ad data each attribute when representing; Described ad data each attribute when representing comprises duration, size, animation mode;
Initiating hardware behind B, the digital media terminal electrifying startup judges in the situation of cold start-up and to check whether mandatory upgrade, if not, then carries out ad data and upgrades; Receive this BAT bouquet association table, and judge according to the version number of described BAT bouquet association table whether ad data has more kainogenesis;
C, when ad data has more kainogenesis, described digital media terminal is discerned the ad data bag of required renewal by the version number of described BAT bouquet association table, and the ad data that needs are upgraded is downloaded in real time and contained more according to fileversion number in the ad data bag that the file of new logo carries out Data Update;
D, described digital media terminal receive the ad data after the renewal and are saved in the local storage, and can be when breaking away from described front end normal play, represent.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
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| CN2006100627757A CN1929584B (en) | 2006-09-22 | 2006-09-22 | Method for real-time updating of digital media terminal advertising contents |
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| CN2006100627757A CN1929584B (en) | 2006-09-22 | 2006-09-22 | Method for real-time updating of digital media terminal advertising contents |
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| CN1929584A CN1929584A (en) | 2007-03-14 |
| CN1929584B true CN1929584B (en) | 2010-10-13 |
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Families Citing this family (14)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101777988A (en) * | 2009-01-09 | 2010-07-14 | 华为技术有限公司 | Method and system for graduating media data, media gateway and media gateway controller |
| CN101777294A (en) * | 2010-03-05 | 2010-07-14 | 四川长虹电器股份有限公司 | Method for sending, transmission and reception of digital television advertisement |
| CN102333239B (en) * | 2011-09-30 | 2016-08-03 | 康佳集团股份有限公司 | The display packing of interactive digital television advertisement |
| CN102340694B (en) * | 2011-10-27 | 2014-11-05 | Tcl集团股份有限公司 | Intelligent television and advertisement implementing method and system for intelligent televisions |
| CN103167321A (en) * | 2011-12-19 | 2013-06-19 | 四川长虹电器股份有限公司 | Implementation method of advertisement application in digital television |
| CN102665101A (en) * | 2012-04-25 | 2012-09-12 | 深圳市茁壮网络股份有限公司 | Advertisement data processing method, device and system |
| CN102769798A (en) * | 2012-07-24 | 2012-11-07 | 华数传媒网络有限公司 | Set top box information pushing system and set top box information pushing method based on dynamic allocation technology |
| CN103269452B (en) * | 2013-05-27 | 2016-04-06 | 河南有线电视网络集团有限公司 | A kind of ad content update method and device |
| CN104660430B (en) * | 2013-11-21 | 2019-05-14 | 腾讯科技（深圳）有限公司 | Instant messaging group managing means, system and server |
| CN103826150B (en) * | 2014-02-27 | 2017-08-11 | 四川金网通电子科技有限公司 | The set top box ad system and its method of a kind of Region control |
| CN104301791A (en) * | 2014-10-28 | 2015-01-21 | 四川金网通电子科技有限公司 | Method for optimizing starting advertisements of set top box |
| CN104540037A (en) * | 2014-11-29 | 2015-04-22 | 福建捷联电子有限公司 | Setting method for personalized startup |
| CN104796776B (en) * | 2015-03-20 | 2019-03-15 | 四川长虹电器股份有限公司 | The method of digital TV terminal update advertising pictures |
| CN111190684A (en) * | 2019-12-31 | 2020-05-22 | 深圳Tcl数字技术有限公司 | Display terminal user interface replacing method, device, equipment and storage medium |
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| CN1389034A (en) * | 2000-06-13 | 2003-01-01 | 松下电器产业株式会社 | Transmission system, receiver, and broadcast system |
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|---|---|---|---|---|
| CN1389034A (en) * | 2000-06-13 | 2003-01-01 | 松下电器产业株式会社 | Transmission system, receiver, and broadcast system |
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| CN 1389034 A,说明书第5页第4行至第6页第26行,第7页第4-11行、附图2-4,6. |
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Owner name: SKYWORTH DIGITAL TECHNOLOGY (SHENZHEN) CO. Free format text: FORMER OWNER: SHENZHEN SKYWORTH-RGB ELECTRONIC CO., LTD. Effective date: 20070720 |
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Effective date of registration: 20070720 Address after: 518057, A building, 16 blocks, SKYWORTH building, South Zone, Nanshan District hi tech park, Shenzhen, Guangdong Applicant after: SKYWORTH digital technology (Shenzhen) Co., Ltd. Address before: 518057, A building, 16 blocks, SKYWORTH building, South Zone, Nanshan District hi tech park, Shenzhen, Guangdong Applicant before: Shenzhen Skyworth-RGB Electronics Co., Ltd. |
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Address after: 518057, A building, 16 blocks, SKYWORTH building, South Zone, Nanshan District hi tech park, Shenzhen, Guangdong Patentee after: Shenzhen Skyworth Digital Technology Co., Ltd. Address before: 518057, A building, 16 blocks, SKYWORTH building, South Zone, Nanshan District hi tech park, Shenzhen, Guangdong Patentee before: Shenzhen Skyworth Digital Technology Co., Ltd. |
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