CN101252599A - Playing system, transmitting method and playing method of advertisement traffic - Google Patents
Playing system, transmitting method and playing method of advertisement traffic Download PDFInfo
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- CN101252599A CN101252599A CNA2008100664280A CN200810066428A CN101252599A CN 101252599 A CN101252599 A CN 101252599A CN A2008100664280 A CNA2008100664280 A CN A2008100664280A CN 200810066428 A CN200810066428 A CN 200810066428A CN 101252599 A CN101252599 A CN 101252599A
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Abstract
The invention is applicable to the television technical field, providing a broadcasting system, a transmitting method and a broadcasting method of advertising business. The system includes a server and a receiving terminal; wherein the server contains and analyzes advertising contents and program events, sets up associated data between the advertising contents and the related program events and transmits the set-up associated data to the receiving terminal; the receiving terminal obtains and analyzes the associated data of the advertising contents and the program events transmitted by the server, matches corresponding advertising contents in the associated data of the advertising contents and the program events and displays the matched program contents. The invention ensures the advertising contents to be played according to the broadcasting programs, has clear aim and facilitates the flexible operation of developers.
Description
Technical field
The invention belongs to TV domain, relate in particular to a kind of Play System, sending method and player method of advertising business.
Background technology
Up to the present, China big and medium-sized cities have nearly all started the Digital Television translation, and simulated television has been an inexorable trend to the Digital Television conversion.Compare with simulated television, Digital Television can also provide how better value-added information service, as stock, browser, advertisement, news information etc. except the TV programme that high definition more can be provided.
In the prior art, advertising business is all unified usually to be broadcast, and does not have relatedly with the programming events of single or certain type, does not have specific aim.Too independent, not strong with the program relevance, can't better meet operator's demand.For example the operator wishes to add the advertisement of basketball shoes in all Basketball Match of broadcasting, and can also directly do online order in the bilateral network, and this just requires this type of advertisement to be associated with all Basketball Match programming events.
In sum, in the prior art, the advertising service of Digital Television and current playing program are irrelevant, do not have specific aim.Be not easy to operator's flexible operation.
Summary of the invention
The purpose of the embodiment of the invention is to provide a kind of Play System of advertising business, is intended to solve in the prior art, and the advertising service of Digital Television and current playing program are irrelevant, do not have specific aim, are not easy to the problem of operator's flexible operation.
The embodiment of the invention is to realize like this, a kind of Play System of advertising business, comprise server and receiving terminal, described server includes ad content and programming events, wide high content of described server analysis and programming events, ad content is set up associated data with the programming events that is associated, and the associated data of described foundation is sent to receiving terminal;
Described receiving terminal obtains the associated data and the parsing of the ad content and the programming events of described server transmission, and in the associated data of described ad content and programming events, mate the correspondent advertisement content, and the ad content of coupling is shown according to the program of current broadcast.
Another purpose of the embodiment of the invention is to provide a kind of server, and described server comprises:
Data analysis module is used to analyze ad content and programming events;
Associated data is set up module, is used for ad content is set up associated data with the programming events that is associated;
The associated data sending module is used for and the associated data of described foundation is sent to receiving terminal.
Another purpose of the embodiment of the invention is to provide a kind of sending method of advertising business, said method comprising the steps of:
Definite programming events that is associated with ad content;
Ad content is set up associated data with the programming events that is associated;
The associated data of setting up is sent to receiving terminal.
Another purpose of the embodiment of the invention is to provide a kind of receiving terminal, and described receiving terminal comprises:
The associated data acquisition module is used to obtain the ad content of described server transmission and the associated data of programming events is also resolved;
The ad content matching module is used for and according to the program of the current broadcast associated data coupling correspondent advertisement content at described ad content and programming events;
The ad content display module is used for and the ad content of coupling is shown.
Another purpose of the embodiment of the invention is to provide a kind of player method of advertising business, said method comprising the steps of:
Obtain the ad content of server transmission and the associated data of programming events;
And in the associated data of described ad content and programming events, mate the correspondent advertisement content according to the program of current broadcast;
And with the ad content demonstration of mating.
The Play System of the advertising business that the embodiment of the invention provides comprises server and receiving terminal, this server includes ad content and programming events, wherein, the programming events that this server analysis is associated with ad content, ad content is set up associated data with the programming events that is associated, and the associated data of setting up is sent to receiving terminal, receiving terminal receives the associated data of this ad content and programming events, and according to the program of current broadcast coupling correspondent advertisement content, and with the ad content demonstration of mating, make ad content to play according to the program of current broadcast, with strong points, be convenient to developer's flexible operating.
Description of drawings
Fig. 1 is the structure chart of the Play System of the advertising business that provides of the embodiment of the invention;
Fig. 2 is the structure chart of the server that provides of the embodiment of the invention;
Fig. 3 is the flow chart of the sending method of the advertising business that provides of the embodiment of the invention;
Fig. 4 is the structure chart of the receiving terminal that provides of the embodiment of the invention;
Fig. 5 is the flow chart of the player method of the advertising business that provides of the embodiment of the invention.
Embodiment
In order to make purpose of the present invention, technical scheme and advantage clearer,, the present invention is further elaborated below in conjunction with drawings and Examples.Should be appreciated that specific embodiment described herein only in order to explanation the present invention, and be not used in qualification the present invention.
The Play System of the advertising business that the embodiment of the invention provides comprises server and receiving terminal, this server includes ad content and programming events, wherein, the programming events that this server analysis is associated with ad content, ad content is set up associated data with the programming events that is associated, and the associated data of setting up is sent to receiving terminal, receiving terminal receives the associated data of this ad content and programming events, and according to the program of current broadcast coupling correspondent advertisement content, and the ad content of coupling shown.
Fig. 1 shows the structure of the Play System of the advertising business that the embodiment of the invention provides.
The Play System of this advertising business comprises server and receiving terminal, and this server includes ad content and programming events.
In specific implementation process, the definite programming events that is associated with ad content of server is set up related with the programming events that is associated ad content.
Wherein, server is set up ad content and the program that is associated when related, comprises program category or the programm name of describing correlating programs according to different ad contents.
As embodiments of the invention, server by program information table (Event Information Table, EIT) or extending mark language (Xtensible Markup Language, XML) file is realized the related of ad content and programming events:
For example, (Electronic Program Guide, EPG) system adds privately owned description in the corresponding programming events of EIT table, has described the ID that needs related ad content, type etc. by electronic program guides.
Perhaps, use the XML file format to be described, the XML description document can be packaged in the service information list in certain privately owned descriptor of this XML file specific assigned, content in this privately owned descriptor is exactly an XML file itself, the XML description document also can be used as privately owned section data and is packaged in certain privately owned form, the XML description document that packing is good is multiplexed into together by multiplexer with the transmission code stream that the service that provides is provided, and sends to user's receiving terminal by TV transmission network in the lump.
The association that server is just set up is packaged into data flow or transport stream, and this data flow or transport stream are sent to receiving terminal.
Data flow that the receiving terminal reception server sends or transport stream are also resolved, obtain the related of ad content that server sends and programming events, according to the program of current broadcast coupling correspondent advertisement content in described ad content and programming events related, and the ad content of coupling shown.
The embodiment of the invention also provides a kind of server, sees also Fig. 2.
Wherein, data analysis module 21 is analyzed ad content and programming events.
Associated data is set up module 22 ad content is set up associated data with the programming events that is associated.
In specific implementation process, associated data is set up module 22 and ad content and the program that is associated is set up related, mates by program category or the programm name of describing the program that is associated with it according to different ad contents.
As embodiments of the invention, associated data is set up module 22 and is realized the related of ad content and programming events by the EIT list file.In the corresponding programming events of EIT table, add privately owned description by the EPG system, described the ID that needs related ad content, type etc.
As embodiments of the invention, associated data is set up module and is realized the related of ad content and programming events by the XML file.Use the XML file format to be described, the XML description document can be packaged in the service information list in certain privately owned descriptor of this XML file specific assigned, content in this privately owned descriptor is exactly an XML file itself, the XML description document also can be used as privately owned section data and is packaged in certain privately owned form, the XML description document that packing is good is multiplexed into together by multiplexer with the transmission code stream that the service that provides is provided, and sends to user's receiving terminal by TV transmission network in the lump.
Associated data sending module 23 also is sent to receiving terminal with the associated data of described foundation.
The embodiment of the invention also provides a kind of sending method of advertising business, sees also Fig. 3.
In step S301, determine the programming events that is associated with ad content.
In step S302, ad content is set up associated data with the programming events that is associated.
In specific implementation process, ad content and programming events are set up when related, comprise according to different ad contents and describing and the program category or the programm name of its correlating programs.
As embodiments of the invention, server is realized the related of ad content and programming events by EIT table or XML file.Specific implementation is stated at preamble, repeats no more herein.
In step S303, the associated data of setting up is sent to receiving terminal.
The embodiment of the invention also provides a kind of receiving terminal, sees also Fig. 4.
Wherein, associated data acquisition module 41 obtains the associated data and the parsing of the ad content and the programming events of described server transmission.
Ad content matching module 42 also mates the correspondent advertisement content according to the program of current broadcast in the associated data of described ad content and programming events;
Ad content display module 43 shows the ad content of coupling.
The embodiment of the invention also provides a kind of player method of advertising business, sees also Fig. 5.
In step S501, the associated data that reception server sends, wherein, what this associated data was an ad content with programming events is related.
In step S502, in the associated data of ad content that obtains and programming events, mate the correspondent advertisement content according to the program of current broadcast.
In step S204, with the ad content demonstration of coupling.
The Play System of the advertising business that the embodiment of the invention provides comprises server and receiving terminal, this server includes ad content and programming events, wherein, the programming events that this server analysis is associated with ad content, ad content is set up associated data with the programming events that is associated, and the associated data of setting up is sent to receiving terminal, receiving terminal receives the associated data of this ad content and programming events, and according to the program of current broadcast coupling correspondent advertisement content, and with the ad content demonstration of mating, make ad content to play according to the program of current broadcast, with strong points, be convenient to developer's flexible operating.
The above only is preferred embodiment of the present invention, not in order to restriction the present invention, all any modifications of being done within the spirit and principles in the present invention, is equal to and replaces and improvement etc., all should be included within protection scope of the present invention.
Claims (14)
1, a kind of Play System of advertising business, comprise server and receiving terminal, described server includes ad content and programming events, it is characterized in that, described server is analyzed ad content and programming events, ad content is set up associated data with the programming events that is associated, and the associated data of described foundation is sent to receiving terminal;
Described receiving terminal obtains the associated data and the parsing of the ad content and the programming events of described server transmission, and in the associated data of described ad content and programming events, mate the correspondent advertisement content, and the ad content of coupling is shown according to the program of current broadcast.
2, the Play System of advertising business as claimed in claim 1, it is characterized in that, described server is set up ad content and the program that is associated related, mates by program category or the programm name of describing the program that is associated with it according to different ad contents.
3, the Play System of advertising business as claimed in claim 1 is characterized in that, described server is realized the related of ad content and programming events by the EIT list file, when realizing association, comprises ID, the type of describing ad content.
4, the Play System of advertising business as claimed in claim 1 is characterized in that, described server is realized the related of ad content and programming events by the XML file.
5, a kind of server is characterized in that, described server comprises:
Data analysis module is used to analyze ad content and programming events;
Associated data is set up module, is used for ad content is set up associated data with the programming events that is associated;
The associated data sending module is used for and the associated data of described foundation is sent to receiving terminal.
6, server as claimed in claim 5 is characterized in that, described associated data is set up module and ad content and the program that is associated set up related, mates by program category or the programm name of describing the program that is associated with it according to different ad contents.
7, server as claimed in claim 5 is characterized in that, described associated data is set up module and realized the related of ad content and programming events by the EIT list file, when realizing association, comprises ID, the type of describing ad content.
8, server as claimed in claim 5 is characterized in that, described associated data is set up module and realized the related of ad content and programming events by the XML file.
9, a kind of sending method of advertising business is characterized in that, said method comprising the steps of:
Analyze the programming events that is associated with ad content;
Ad content is set up associated data with the programming events that is associated;
And the associated data of setting up is sent to receiving terminal.
10, the sending method of advertising business as claimed in claim 9 is characterized in that, describedly ad content and the programming events that is associated are set up related step specifically comprises:
Program category or programm name coupling by the program that is associated with it according to different ad content descriptions.
11, the sending method of advertising business as claimed in claim 9 is characterized in that, describedly ad content and the programming events that is associated are set up related step specifically comprises:
Realize the related of ad content and programming events by the EIT list file, when realizing association, comprise ID, the type of describing ad content.
12, the sending method of advertising business as claimed in claim 9 is characterized in that, describedly ad content and the programming events that is associated are set up related step specifically comprises: related by XML file realization ad content and programming events.
13, a kind of receiving terminal is characterized in that, described receiving terminal comprises:
The associated data acquisition module is used to obtain the ad content of described server transmission and the associated data of programming events is also resolved;
The ad content matching module is used for and according to the program of the current broadcast associated data coupling correspondent advertisement content at described ad content and programming events;
The ad content display module is used for and the ad content of coupling is shown.
14, a kind of player method of advertising business is characterized in that, said method comprising the steps of:
Obtain the associated data and the parsing of the ad content and the programming events of server transmission;
And in the associated data of described ad content and programming events, mate the correspondent advertisement content according to the program of current broadcast;
And with the ad content demonstration of mating.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100664280A CN101252599A (en) | 2008-03-27 | 2008-03-27 | Playing system, transmitting method and playing method of advertisement traffic |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2008100664280A CN101252599A (en) | 2008-03-27 | 2008-03-27 | Playing system, transmitting method and playing method of advertisement traffic |
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| CN101252599A true CN101252599A (en) | 2008-08-27 |
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| Application Number | Title | Priority Date | Filing Date |
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| CNA2008100664280A Pending CN101252599A (en) | 2008-03-27 | 2008-03-27 | Playing system, transmitting method and playing method of advertisement traffic |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101540767A (en) * | 2009-01-13 | 2009-09-23 | 深圳市同洲电子股份有限公司 | Server, digital television receiving terminal and program information display system and method |
| WO2012048547A1 (en) * | 2010-10-12 | 2012-04-19 | 深圳市同洲电子股份有限公司 | Method and system for displaying digital television advertisements, and digital television reception terminal |
| CN102843583A (en) * | 2012-08-10 | 2012-12-26 | Tcl集团股份有限公司 | Display method, media play system and media play terminal of advertisements |
| CN104602041A (en) * | 2014-12-24 | 2015-05-06 | 北京畅游天下网络技术有限公司 | Content supply device and method |
-
2008
- 2008-03-27 CN CNA2008100664280A patent/CN101252599A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN101540767A (en) * | 2009-01-13 | 2009-09-23 | 深圳市同洲电子股份有限公司 | Server, digital television receiving terminal and program information display system and method |
| WO2010081378A1 (en) * | 2009-01-13 | 2010-07-22 | 深圳市同洲电子股份有限公司 | Server, digital television receiving terminal and program information display system and method |
| WO2012048547A1 (en) * | 2010-10-12 | 2012-04-19 | 深圳市同洲电子股份有限公司 | Method and system for displaying digital television advertisements, and digital television reception terminal |
| CN102843583A (en) * | 2012-08-10 | 2012-12-26 | Tcl集团股份有限公司 | Display method, media play system and media play terminal of advertisements |
| CN104602041A (en) * | 2014-12-24 | 2015-05-06 | 北京畅游天下网络技术有限公司 | Content supply device and method |
| CN104602041B (en) * | 2014-12-24 | 2018-03-20 | 北京畅游天下网络技术有限公司 | Content providing device and method |
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Open date: 20080827 |