CN201976223U - Digital television graph-text advertisement system based on set-top box - Google Patents
Digital television graph-text advertisement system based on set-top box Download PDFInfo
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- CN201976223U CN201976223U CN2011200237752U CN201120023775U CN201976223U CN 201976223 U CN201976223 U CN 201976223U CN 2011200237752 U CN2011200237752 U CN 2011200237752U CN 201120023775 U CN201120023775 U CN 201120023775U CN 201976223 U CN201976223 U CN 201976223U
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Abstract
The utility model relates to a digital television graph-text advertisement system based on a set-top box. The digital television graph-text advertisement system comprises an EPG (Electronic Program Guide) database server, an EPG broadcast server, an EPG editing workstation, an EPG auditing workstation and the set-top box of a client end digital television, wherein the EPG database server which is connected with a network; a graph-text advertisement editing module is arranged in the EPG editing workstation; a graph-text advertisement sending module is arranged in the EPG broadcast server; a graph-text advertisement receiving module and a graph-text advertisement displaying module are arranged in the set-top box; and the graph-text advertisement sending module is connected with the graph-text advertisement receiving module through a digital network. The digital television graph-text advertisement system changes previous advertisements with fixed forms, under the conditions that front-end authorization is not needed and the normal watching of audiences is not influenced, the information which is matched with program contents can be inserted arbitrarily, the targeted play of the advertisements is realized in interactive and unidirectional set-top boxes, the watching rate of the advertisements is increased, meanwhile, important news and urgent situations can be inserted and played in a real time, so that users can know emergent situations such as natural disasters and the like at first time.
Description
Technical field
The utility model is applied to digital TV field, relates to a kind of Digital Television picture-text advertisement system based on set-top box.
Background technology
Along with carrying out in a deep going way of Digital Television, the value-added service of Digital Television also more and more receives publicity.The TV programme of each counties and cities network company substantially all is to carry out digital television program by the front end unification of local level network company to encrypt back transmission (each counties and cities network company does not all have the front end of oneself) down at present, reception that can only be passive for the program of required this locality, advertisement, information etc. passes the good encryption TS stream packet of customization down by general headend, transfers to user side then.Thereby value-added service interests such as local government information, accident, commonweal information, information on services, advertisement cannot independently join in the digital TV transmission stream fully, cause value-added service income reductions significantly such as local advertising, bring very big loss to this locality.
Summary of the invention
The purpose of this utility model is at existing in prior technology the problems referred to above, a kind of Digital Television picture-text advertisement system based on set-top box is provided, and it does not need the front end mandate, can be according to user preferences, specific aim is play advertisement, can improve the viewing rate of advertisement effectively.
Described Digital Television picture-text advertisement system based on set-top box, it is characterized in that comprising that epg database server, EPG that network connects broadcast server, EPG editing station and EPG examination station, and the set-top box of client numeral TV, described EPG editing is provided with the picture-text advertisement editor module in the station, described EPG broadcasts the picture-text advertisement sending module is set in the server, picture-text advertisement receiver module and picture-text advertisement display module are set in the described set-top box, and above-mentioned picture-text advertisement sending module is connected by digital network with the picture-text advertisement receiver module.
Described Digital Television picture-text advertisement system based on set-top box is characterized in that inserting digital network after described picture-text advertisement sending module connects code stream distributor, multiplexer successively.
Described Digital Television picture-text advertisement system based on set-top box is characterized in that described picture-text advertisement receiver module is connected with the flash memory data of set-top box inside.
Described Digital Television picture-text advertisement system based on set-top box is characterized in that described epg database server and EPG broadcast server and adopt same computer server.
Described Digital Television picture-text advertisement system based on set-top box is characterized in that same computer workstation of described EPG editing station and EPG examination station employing.
The utility model has changed set form advertisement in the past, in TV programme and ad content, insert characteristic character, understand user preferences by retrieval to these tagged words, push the advertisement that is fit to it then, can not need the front end mandate and not influence under the situation that spectators normally watch by native system, at random insert the information that is complementary with programme content, the realization advertisement is play targetedly in interaction and one-way set-top box, improve the advertisement viewing rate, simultaneously can intercut some highlights and emergency in real time, allow the user very first time know emergency case such as natural calamity.
Description of drawings
Fig. 1 is a structural representation of the present utility model;
Fig. 2 is a workflow diagram of the present utility model.
Among the figure, 1, the epg database server; 2, EPG broadcasts server; 3, EPG editing station; 4, EPG examination station; 5, code stream distributor; 6, multiplexer.
Embodiment
The utility model is described in further detail below in conjunction with Figure of description:
This picture-text advertisement system is based on the Digital Television of encryption stream, can be implemented in less input and directly intercut picture-text advertisement on the encryption stream, make the user when watching digital television program, can browse the advertisement that operator provides simultaneously, information such as notice (hanging angle, captions, animation).
As Fig. 1, shown in Figure 2, this is based on the Digital Television picture-text advertisement system of set-top box, mainly comprise three parts: server section, the work station part, the set-top box part, server section is installed on operator's machine room chassis equipment, comprise epg database server 1, EPG broadcasts server 2, difference according to the scale of application, can adopt 1 or multiple servers realization storage, data are broadcast task, the typical case is applied as when 32 frequencies are following, can adopt the server of a more high-new energy to realize whole server section, EPG database and EPG are installed broadcast service software; Work station partly comprises EPG editing station 3 and EPG examination station 4, regular jobs such as importing and exporting, revising of daily programme and deletion are carried out at EPG editing station 3, the operations such as audit of system information setting, programme are carried out at EPG examination station 4, EPG editing station 3 and EPG examination station 4 can be realized with a work station, by different login authentication passwords, realize different function application; The set-top box part comprises the picture-text advertisement receiver module and the picture-text advertisement display module that are provided with in the digital TV set-top box, to receive and to play picture-text advertisement.
Native system is edited ad content (extension angle, captions, animation) by the picture-text advertisement editor module earlier, and it is standby to be made into ad material; By the picture-text advertisement sending module described picture-text advertisement material is packaged into the transport stream that meets DVB standard and national standard fully then, mode by multiplexing, modulation, mixing is sent into digital network, and Fig. 1 shows that described transport stream inserts digital networks by code stream distributor 5, multiplexer 6; Be positioned at the picture-text advertisement receiver module of set-top box at last, the image, text and data that fixing frequency can be received deposits the FLASH memory of set-top box in; When the user watches program, the characteristic character that set-top box content that automatic retrieval user is seen is complementary, the picture-text advertisement display module is according to the NIT network information table, read relevant advertising message from the inner FLASH memory of set-top box, and advertising message is added on the video, realize advertisement putting targetedly.
Native system has changed set form advertisement in the past, in TV programme and ad content, insert characteristic character, understand user preferences by retrieval to these tagged words, push the advertisement that is fit to it then, can not need the front end mandate and not influence under the situation that spectators normally watch by native system, at random insert the information that is complementary with programme content, the realization advertisement is play targetedly in interaction and one-way set-top box, improve the advertisement viewing rate, simultaneously can intercut some highlights and emergency in real time, allow the user very first time know emergency case such as natural calamity.
Claims (5)
1. based on the Digital Television picture-text advertisement system of set-top box, it is characterized in that comprising the epg database server (1) of network connection, EPG broadcasts server (2), EPG editing station (3) and EPG examination station (4), and the set-top box of client numeral TV, in the described EPG editing station (3) the picture-text advertisement editor module is set, described EPG broadcasts in the server (2) the picture-text advertisement sending module is set, picture-text advertisement receiver module and picture-text advertisement display module are set in the described set-top box, and above-mentioned picture-text advertisement sending module is connected by digital network with the picture-text advertisement receiver module.
2. the Digital Television picture-text advertisement system based on set-top box as claimed in claim 1 is characterized in that described picture-text advertisement sending module connects code stream distributor (5) successively, digital network is inserted in multiplexer (6) back.
3. the Digital Television picture-text advertisement system based on set-top box as claimed in claim 1 is characterized in that described picture-text advertisement receiver module is connected with the flash memory data of set-top box inside.
4. the Digital Television picture-text advertisement system based on set-top box as claimed in claim 1 is characterized in that described epg database server (1) and EPG broadcast server (2) and adopt same computer server.
5. the Digital Television picture-text advertisement system based on set-top box as claimed in claim 1 is characterized in that same computer workstation of described EPG editing station (3) and EPG examination station (4) employing.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011200237752U CN201976223U (en) | 2011-01-25 | 2011-01-25 | Digital television graph-text advertisement system based on set-top box |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CN2011200237752U CN201976223U (en) | 2011-01-25 | 2011-01-25 | Digital television graph-text advertisement system based on set-top box |
Publications (1)
| Publication Number | Publication Date |
|---|---|
| CN201976223U true CN201976223U (en) | 2011-09-14 |
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Family Applications (1)
| Application Number | Title | Priority Date | Filing Date |
|---|---|---|---|
| CN2011200237752U Expired - Fee Related CN201976223U (en) | 2011-01-25 | 2011-01-25 | Digital television graph-text advertisement system based on set-top box |
Country Status (1)
| Country | Link |
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| CN (1) | CN201976223U (en) |
Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103248916A (en) * | 2013-05-16 | 2013-08-14 | 清新视界（北京）科技有限公司 | Electronic program guide (EPG) interaction system for interactive television |
| CN105471533A (en) * | 2015-12-31 | 2016-04-06 | 深圳Tcl数字技术有限公司 | Digital television emergency broadcast playing method and digital television terminal |
| CN108470430A (en) * | 2018-04-18 | 2018-08-31 | 深圳市茁壮网络股份有限公司 | Earthquake pre-warning method, set-top box and earthquake early-warning system |
-
2011
- 2011-01-25 CN CN2011200237752U patent/CN201976223U/en not_active Expired - Fee Related
Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN103248916A (en) * | 2013-05-16 | 2013-08-14 | 清新视界（北京）科技有限公司 | Electronic program guide (EPG) interaction system for interactive television |
| CN105471533A (en) * | 2015-12-31 | 2016-04-06 | 深圳Tcl数字技术有限公司 | Digital television emergency broadcast playing method and digital television terminal |
| CN105471533B (en) * | 2015-12-31 | 2018-11-16 | 深圳Tcl数字技术有限公司 | The playback method and digital TV terminal of DTV emergent broadcast |
| CN108470430A (en) * | 2018-04-18 | 2018-08-31 | 深圳市茁壮网络股份有限公司 | Earthquake pre-warning method, set-top box and earthquake early-warning system |
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Legal Events
| Date | Code | Title | Description |
|---|---|---|---|
| C14 | Grant of patent or utility model | ||
| GR01 | Patent grant | ||
| C17 | Cessation of patent right | ||
| CF01 | Termination of patent right due to non-payment of annual fee |
Granted publication date: 20110914 Termination date: 20140125 |