CN101459817A - Service information publishing method and system - Google Patents
Service information publishing method and system Download PDFInfo
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- CN101459817A CN101459817A CNA2007101792493A CN200710179249A CN101459817A CN 101459817 A CN101459817 A CN 101459817A CN A2007101792493 A CNA2007101792493 A CN A2007101792493A CN 200710179249 A CN200710179249 A CN 200710179249A CN 101459817 A CN101459817 A CN 101459817A
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Abstract
The invention provides an integration issuing system of service information, which comprises a front end service system and a user terminal, wherein the front end service system comprises an integration information making and generating module and an integration information transmission module, the user terminal comprises a traditional interactive television terminal module and further comprises an integration data receiving and processing module and an integration information analyzing and presenting module, wherein the integration information making and generating module defines the integration presenting mode between service information and video-audio programs, then the service information and the video-audio programs are multiplied together through the integration information transmission module and are pushed to the user terminal, the integration data receiving and processing module receives service information data and video-audio program data, and presents the service information and the vide-audio program information on a television through the integration information analyzing module after the de-multiplying process, which guarantees the audiences of the service information, can shield the display of the service information and improve the reception experience of the video-audio programs.
Description
Technical field
The present invention relates to cable television service system, broadband network audio-video frequency media operation system, particularly the dissemination method of information on services and corresponding system.
Background technology
In traditional pattern of life, spectators can only watch unidirectional TV programme passively, but along with the rapid progress of correlation techniques such as Digital Television and broadband network, the emerging two-way interactive TV with higher user's property of participation also obtains increasingly extensive application and development.The two-way interactive TV provide for spectators and TV between interactive means, spectators can be by remote controller display menu, problem on screen, and selects accordingly.For example, spectators can select its programs of interest by electronic program list, browse all relevant informations of current playing program, perhaps show the full content of planning to broadcast the same day on a certain specific channel.By interactive television, spectators can directly participate in live show immediately, can directly engage in the dialogue with the live show host, can participate in on-the-spot nearly all activity.Like this, room and time all no longer is the obstacle that is difficult to go beyond for spectators and host.The two-way interactive TV has been arranged, and human life can different spaces at one time launch immediately.
Under the environment of two-way interactive TV, spectators can also watch the data service information as literal such as advertisement, news, weather forecast, picture format except can watching traditional audio/video program.In the prior art, mainly be divided into dual mode for the processing of audio/video program and information on services.First kind of mode is that the traditional tv system adopts, and in this system information on services compiled by line or non-line is compiled mode and audio/video program close coupling together, and the user can only passively watch; The second way is that existing interactive television system adopts, in this system, audio/video program and information on services are business arranged side by side, the user can select one to watch by remote controller, this mode can greatly influence the audient of information on services, thereby has influence on the gray interests of advertisement delivery in information on services.
In view of existing interactive television system existing above-mentioned defective when the issuing service information, need a kind of audio/video program and information on services can being merged in actual applications, correlation technique of issuing simultaneously and system, make spectators can on television set, watch audio/video program and information on services simultaneously, in addition, in this method and system, also should be spectators the means of freely selecting audio/video program and information on services to watch are provided.
Summary of the invention
Task of the present invention is to overcome in the existing interactive television system, existing defective during to information on services and audio/video program information processing, thereby provide a kind of, and information on services dissemination method and the system that can select flexibly with information on services and the issue of audio/video program information fusion.
To achieve these goals, the invention provides a kind of delivery system of information on services, this system comprises front-end service system and user terminal, comprises in the described front-end service system merging information issuing generation module, fusion information transmission modular; Described user terminal comprises traditional interactive television terminal module, comprises that also fused data receiving processing module, fusion information analysis present module; Wherein,
Described fusion information issuing generation module has defined the fusion presentation mode of the audio/video program in described information on services and the traditional interactive television system, by described fusion information transmission modular that information on services and described audio/video program is together multiplexing then, and by network push to described user terminal; Described fused data receiving processing module receives multiplexing service information data and audio/video program data together simultaneously, and after demultiplexing is handled, present module by described fusion information analysis described information on services and described audio/video program are presented on the television set.
In the technique scheme, described front-end service system also comprises user's request processing module, and described user terminal comprises that also the user asks to submit to module; Wherein,
After described user asks to submit to module to receive the shielding request that the user submits to, described user request is sent to user's request processing module in the front-end service system, described user's request processing module is checked user's request and user profile, after confirming user's request and user profile, notify described user terminal, the information on services after resolving is shielded by described user terminal.
In the technique scheme, during the fusion presentation mode of the audio/video program of described fusion information issuing generation module in definition described information on services and traditional interactive television system, adopt Rich Media's editing technique that described information on services and described audio/video program are organized together, generate the analysable format description file of user terminal.
In the technique scheme, the format description in the described format description file is a universal standard form, comprises Web webpage, XML file.
In the technique scheme, described fusion information transmission modular is multiplexing together the time with information on services and described audio/video program, according to the specific characteristic of channel, adopts corresponding channel multiplexing mode.
In the technique scheme, described fusion information analysis presents the fusion that the module parses manufacturing system generated and presents the format description file, and the service information data and the audio-video frequency media data that receive are handled respectively, and be presented on the TV by the manufacturing system definition format.
The present invention also provides a kind of dissemination method of information on services, may further comprise the steps:
Step 1), in front-end service system the fusion presentation mode of customize services information and TV programme;
Step 2), the user selects program;
Step 3), according to the fusion presentation mode that step 1) customized, the audio/video information of information on services and user-selected program is together multiplexing, and be sent to described user terminal by network;
Step 4), user terminal receive multiplexing service information data and audio/video program data together, and after demultiplexing is handled, described information on services and described audio/video program are presented on the television set.
In the technique scheme, comprise that also the user in watching the process of program, shields information on services.
In the technique scheme, described information on services is shielded may further comprise the steps:
Step 5), user shield the described information on services of being received in watching the process of program if desired, then described user terminal are sent request;
After step 6), described user terminal are received request, send back described front-end service system;
Step 7), described front-end service system are checked corresponding request information, if agree this request, then send agreement information to user terminal;
Step 8), receive agreement information by described user terminal after, shield described information on services.
The invention has the advantages that:
1, utilizes the present invention, information on services and audio/video program fusion on TV simultaneously can be presented, can greatly guarantee the audient of information on services;
2, the fusion delivery system of information on services of the present invention makes full use of the interactivity of bilateral network, information on services such as user and nonessential passive rating advertisement, news, can be mutual with front-end service system by the remote controller operation, satisfying the demonstration that maskable under the certain condition falls information on services, thereby the rating that improves audio/video program is experienced.
Description of drawings
Below, describe embodiments of the invention in conjunction with the accompanying drawings in detail, wherein:
Fig. 1 is the pie graph of information on services delivery system of the present invention;
Fig. 2 is the concrete applicating flow chart of the inventive method.
Embodiment
The present invention will be further described below in conjunction with the drawings and specific embodiments.
Before content of the present invention is elaborated, at first an application scenarios of the present invention is described, to make things convenient for the understanding of the present invention.
In the two-way television interactive environment, operator is by the issue of information on services realization value-added service content, and described value-added service content can be information such as advertisement, news, weather forecast.Operator obtains corresponding commercial interest by value-added service.In order to guarantee to keep balance, the commercial operation pattern below operator provides aspect two of benefits of operators and the user experiences of safeguarding spectators:
If spectators are watching that normal program simultaneously, be ready to watch simultaneously the information relevant with value-added service, then operator can charge on a small quantity even provides free value-added service spectators, and operator can collect relevant expense from the advertiser of advertisement delivery in value-added service; If spectators are unwilling to watch the information relevant with increment contents, then can select to shield relevant information voluntarily by remote controller, in such cases, operator can collect higher license fee from spectators and use.
In order to support above-mentioned commercial operation pattern, so a kind of two-way television interactive system should be provided in the two-way television interactive environment, this two-way television interactive system both can make TV programme and information on services embody on user terminal simultaneously, allowed the user that received information on services is carried out masking operation again.Adopted information on services dissemination method and corresponding system to realize above-mentioned two-way television interactive system among the present invention.When utilizing information on services delivery system of the present invention under the interactive television environment, to carry out the fusion issue of information on services and TV programme, system of the present invention should be combined with traditional interactive television system, the audio-video signal of TV programme is provided by traditional interactive television system, provide information on services by system of the present invention, and realize the fusion between information on services and TV programme.
At first the composition of information on services delivery system is described below, as shown in Figure 1, information on services delivery system of the present invention is divided into front-end service system and user terminal.Front-end service system mainly is made of fusion information issuing generation module, fusion information transmission modular, user's request processing module.Wherein, merge the design definition that the information issuing generation module is responsible for finishing information on services and audio/video program fusion presentation mode, will merge by this definition form after the terminal processes and be presented on the television set; Merge information transmission modular and be responsible for service information data and audio-video frequency media data are carried out the transport layer multiplexing process, and be pushed in the interactive television network simultaneously and go; User's request processing module is responsible for receiving user request information, and carries out the respective handling feedback, realizes the user's function of shielding to information on services.
User terminal has also increased the fused data receiving processing module in the present invention, has merged that information analysis presents module, the user asks to submit to module on the basis of traditional interactive television terminal module.Wherein, the fused data receiving processing module is responsible for receiving multiplexing service information data and audio-video frequency media data together simultaneously from interactive television network, and carries out corresponding demultiplexing and handle, and data are sent respectively in the corresponding processing module of terminal; The fusion information analysis presents module and is responsible for receiving service information data, and the fusion presentation mode of front-end service system definition is resolved, and by this definition information on services and audio-video frequency media data is presented on TV simultaneously; The user asks to submit to module to be responsible for responding the user remote controller solicit operation, and user profile is sent to user's request processing module of front-end service system by return network, and realizes the function of shielding of information on services by Signalling exchange.
At above system, the information on services dissemination method has adopted service end to merge the interaction process technology that information issuing treatment technology, information on services and audio, video data fusion transmission technology, terminal equipment merge the technology that presents and shielding information on services on traditional interactive television technical foundation targetedly under the interactive television environment provided by the present invention.
Wherein, it is the core technology that merges the information issuing generation module that service end merges the information issuing treatment technology, be used for professional provider and design definition information on services and audio/video program fusion presentation mode, it is a core with Rich Media's editing technique, with information elements such as literal, picture, animation and audio/video program mode with What You See Is What You Get, be organized in one flexibly, and the analysable format description file of generation terminal, this format description can be universal standard form, as: Web webpage, XML file etc.; Also can be by professional provider definition format voluntarily.In the present embodiment, merge the information issuing treatment technology by service end, the information on services that can determine to merge is when playing TV programme, position on video screen and organizational form, for example, be to present information on services, or show information on services in the mode of captions rolling in the mode that split screen shows.
Merging information transmission modular has adopted information on services and audio, video data to merge transmission technology, be used for service information data, audio-video frequency media data organic organization, carry out channel multiplexing, and then be pushed to user terminal simultaneously by down channel, at the different channels characteristic, can adopt different channel multiplexing modes, as: for the IP network channel, the TCP/IP network that can directly carry out data is multiplexing, respectively service information data is wrapped to different IP with the audio-video frequency media data encapsulation, directly send into the IP transmission network; For the DVB channel of broadcasting and TV system, the TS stream that can carry out data is multiplexing, respectively with service information data and audio-video frequency media data encapsulation in the TS bag of different PID, be pushed to user terminal by the DVB transmission channel.
The module that presents the fusion information analysis of user terminal has adopted terminal equipment to merge the technology that presents, this technology is used for resolving the fusion that manufacturing system generated at terminal equipment and presents the format description file, and the service information data and the audio-video frequency media data that receive are simultaneously handled respectively, and be presented on the TV simultaneously by the manufacturing system definition format.
The interaction process technology of shielding information on services then realizes under the user of user terminal asks to submit to the acting in conjunction of user's request processing module of module and front-end service system.This technology has made full use of the two-way return path of interactive television environment, receive user's operation requests by terminal equipment, initiate the application of shielding information on services by the signaling format forward end service system of definition, by the user's request processing module in the front-end service system user's request is confirmed, and feedback terminal equipment, whether carry out masking operation with decision, realize controlling of user.If need carry out masking operation, then notice fusion information analysis presents module, and involved information on services is hidden in the backstage, does not present on video screen.
Fully utilize above technology, information on services dissemination method provided by the present invention is specific as follows: under the interactive television environment, professional provider is merged the information issuing treatment technology in the service end utilization, the fusion presentation mode of design definition information on services and audio/video program, and it is together multiplexing with certain form of organization with information data and audio-video frequency media data to merge transmission technology by information on services and audio, video data, and then is pushed to user terminal simultaneously by down going channel.User terminal is the load bearing equipment that all kinds of business present to the end user, and its direct user oriented as operation input apparatus, as output display unit, by the user interface of hommization, can conveniently carry out the rating of all kinds of business with TV with remote controller.User terminal utilizes terminal equipment to merge the technology that presents, to information data and the audio/video program data that receive simultaneously, carry out the corresponding business data processing respectively, in the Screen sharing mode of manufacturing system definition, be presented on the video screen during with information of same such as itv program and advertisements afterwards.Service-user can further be operated by remote controller, carry out the selection of rating mode, interaction process technology by terminal and server front end, satisfy under the certain condition situation the user, as: pay certain expense etc., the maskable information on services, the played in full screen of realization TV programme improves rating and experiences.
Compare with present existing interactive television business, information on services dissemination method of the present invention combines information on services such as advertisement, news and audio frequency and video itv program, use the interaction process technology that fusion information issuing treatment technology, information on services and audio, video data fusion transmission technology, terminal equipment merge the technology that presents and shielding information on services by specific aim, the form that presents with professional provider's design customization, information on services and audio/video program fusion are on TV simultaneously presented, can greatly guarantee the audient of information on services; Simultaneously, make full use of the interactivity of bilateral network, information on services such as user and nonessential passive rating advertisement, news can be mutual with front-end service system by the remote controller operation, satisfying the demonstration that maskable under the certain condition falls information on services, thereby the rating that improves audio/video program is experienced.
In conjunction with above application scenarios,, one of the inventive method concrete Interactive Advertising flow process of using is described below with reference to figure 2:
1, the service provider utilizes service end to merge the fusion presentation mode of information issuing treatment technology design customization advertisement and TV programme in front-end service system;
2, the user browses the program navigating door and carries out program and select to watch;
3, the information such as advertisement of operator's making will be pushed to user terminal together with the interactive television value-added service, and by terminal processes, the Screen sharing mode with specific is presented on the video screen during with information of same such as TV programme and advertisements;
4, if the user wish with full frame mode high-quality TV reception, and be ready to pay, but then the specific keys on the operating terminal remote controller is selected the mode of watching of information such as shielding advertisement for this reason;
5, after the user's request processing module in the front-end service system receives user's request, check corresponding request information,, then send corresponding information to user terminal if agree this request;
6, after user terminal is received agreement information, present module and carry out corresponding operating, TV programme is transferred to full frame, carry out Signalling exchange on backstage and user management simultaneously, with the corresponding charge of realization to such user by merging information analysis;
7, if the user does not wish to pay this expense, then can have advertisement form under the continuation TV reception, the user that this kind form is watched only pays small charge even can be free, and the income of operator can be collected from information publisher such as advertisements.
It should be noted last that above embodiment is only unrestricted in order to technical scheme of the present invention to be described.Although the present invention is had been described in detail with reference to embodiment, those of ordinary skill in the art is to be understood that, technical scheme of the present invention is made amendment or is equal to replacement, do not break away from the spirit and scope of technical solution of the present invention, it all should be encompassed in the middle of the claim scope of the present invention.
Claims (9)
1, a kind of delivery system of information on services is characterized in that, this system comprises front-end service system and user terminal, comprises in the described front-end service system merging information issuing generation module, fusion information transmission modular; Described user terminal comprises traditional interactive television terminal module, comprises that also fused data receiving processing module, fusion information analysis present module; Wherein,
Described fusion information issuing generation module has defined the fusion presentation mode of the audio/video program in described information on services and the traditional interactive television system, by described fusion information transmission modular that information on services and described audio/video program is together multiplexing then, and by network push to described user terminal; Described fused data receiving processing module receives multiplexing service information data and audio/video program data together simultaneously, and after demultiplexing is handled, present module by described fusion information analysis described information on services and described audio/video program are presented on the television set.
2, the delivery system of information on services according to claim 1 is characterized in that, described front-end service system also comprises user's request processing module, and described user terminal comprises that also the user asks to submit to module; Wherein,
After described user asks to submit to module to receive the shielding request that the user submits to, described user request is sent to user's request processing module in the front-end service system, described user's request processing module is checked user's request and user profile, after confirming user's request and user profile, notify described user terminal, the information on services after resolving is shielded by described user terminal.
3, the delivery system of information on services according to claim 1, it is characterized in that, during the fusion presentation mode of the audio/video program of described fusion information issuing generation module in definition described information on services and traditional interactive television system, adopt Rich Media's editing technique that described information on services and described audio/video program are organized together, generate the analysable format description file of user terminal.
4, the delivery system of information on services according to claim 3 is characterized in that, the format description in the described format description file is a universal standard form, comprises Web webpage, XML file.
5, the delivery system of information on services according to claim 1 is characterized in that, described fusion information transmission modular is multiplexing together the time with information on services and described audio/video program, according to the specific characteristic of channel, adopts corresponding channel multiplexing mode.
6, the delivery system of information on services according to claim 1, it is characterized in that, described fusion information analysis presents the fusion that the module parses manufacturing system generated and presents the format description file, and the service information data and the audio-video frequency media data that receive are handled respectively, and be presented on the TV by the manufacturing system definition format.
7, a kind of dissemination method of information on services may further comprise the steps:
Step 1), in front-end service system the fusion presentation mode of customize services information and TV programme;
Step 2), the user selects program;
Step 3), according to the fusion presentation mode that step 1) customized, the audio/video information of information on services and user-selected program is together multiplexing, and be sent to described user terminal by network;
Step 4), user terminal receive multiplexing service information data and audio/video program data together, and after demultiplexing is handled, described information on services and described audio/video program are presented on the television set.
8, the dissemination method of information on services according to claim 7 is characterized in that, comprises that also the user in watching the process of program, shields information on services.
9, the dissemination method of information on services according to claim 8 is characterized in that, described information on services is shielded may further comprise the steps:
Step 5), user shield the described information on services of being received in watching the process of program if desired, then described user terminal are sent request;
After step 6), described user terminal are received request, send back described front-end service system;
Step 7), described front-end service system are checked corresponding request information, if agree this request, then send agreement information to user terminal;
Step 8), receive agreement information by described user terminal after, shield described information on services.
Priority Applications (1)
| Application Number | Priority Date | Filing Date | Title |
|---|---|---|---|
| CNA2007101792493A CN101459817A (en) | 2007-12-11 | 2007-12-11 | Service information publishing method and system |
Applications Claiming Priority (1)
| Application Number | Priority Date | Filing Date | Title |
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| CNA2007101792493A CN101459817A (en) | 2007-12-11 | 2007-12-11 | Service information publishing method and system |
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| CN101459817A true CN101459817A (en) | 2009-06-17 |
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| CNA2007101792493A Pending CN101459817A (en) | 2007-12-11 | 2007-12-11 | Service information publishing method and system |
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Cited By (4)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102427562A (en) * | 2011-10-11 | 2012-04-25 | 中兴通讯股份有限公司 | Television interactive equipment, system and method |
| CN102802085A (en) * | 2012-08-29 | 2012-11-28 | 广东九联科技股份有限公司 | Advertisement blocking method for set top box VIP (Very Important Person) users |
| CN102957971A (en) * | 2012-10-18 | 2013-03-06 | 青岛海信信芯科技有限公司 | Weather information transmission display system and method |
| CN107371060A (en) * | 2017-08-09 | 2017-11-21 | 北京智网时代科技有限公司 | Video image synthesis system and methods for using them based on TV output |
-
2007
- 2007-12-11 CN CNA2007101792493A patent/CN101459817A/en active Pending
Cited By (6)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN102427562A (en) * | 2011-10-11 | 2012-04-25 | 中兴通讯股份有限公司 | Television interactive equipment, system and method |
| CN102427562B (en) * | 2011-10-11 | 2018-07-06 | 中兴通讯股份有限公司 | Television interactive equipment, system and method |
| CN102802085A (en) * | 2012-08-29 | 2012-11-28 | 广东九联科技股份有限公司 | Advertisement blocking method for set top box VIP (Very Important Person) users |
| CN102957971A (en) * | 2012-10-18 | 2013-03-06 | 青岛海信信芯科技有限公司 | Weather information transmission display system and method |
| CN107371060A (en) * | 2017-08-09 | 2017-11-21 | 北京智网时代科技有限公司 | Video image synthesis system and methods for using them based on TV output |
| CN107371060B (en) * | 2017-08-09 | 2023-08-08 | 北京智网时代科技有限公司 | Video image synthesis system based on television output and application method |
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