CN1723473A - System and method for generating a search result list - Google Patents

Abstract

The present invention relates to a system and method for generating a search result list in response to a search request through a communication network. A method for generating a search list according to the present invention comprises the steps of selling keywords associated with predetermined search list order display methods through a tender, maintaining a database including a plurality of search list orders, receiving the search request from a searcher, identifying the search list orders associated with the keywords corresponding to the search request, and arranging at least a portion of the search list orders according to the predetermined search list order display methods. According to the present invention, a purchase competition for a particular keyword is mitigated and selling prices for keywords can be determined at a proper level.

Description

Search result list produces system and method (SYSTEM AND METHOD FOR GENERATING A SEARCH RESULT LIST)

Technical field

The present invention relates to respond searching requirement by communication network, produce the system and method for search result list, in more detail, relate to a kind ofly sell and the relevant keyword of predetermined search directory order method for expressing to network information supplier, according to the system and method for the described result generation search result list relevant with keyword by the bid mode.

Background technology

Along with the rapid development of communication networks such as internet, the information search by communication network becomes vague generalization.The user utilizes the Internet connection browser that is installed on the own PC to be connected to required search engine, imports required keyword at search window, and the keyword of input is sent to the search server of search website (or portal website) by communication network.Search server comprises the search database of a plurality of search directory orders of possessing corresponding keyword, will be retransmitted to user PC as the user search requirement result by the search result list that the search directory order is formed.Click own required website in the search result list that the user represents on own picture, thereby can be easy to be connected to described website.

Like this, along with the information search of frequently carrying out by search website, combine the search directory order method for expressing that provides in the search result list picture insertion advertisement relevant (for example, sign advertisement) or with the search directory order and receive everybody concern with new advertising method day by day with keyword.This new advertising method becomes than providing paid content service to produce the income source of bigger benefit concerning the search website industry.

And, the website relevant search directory order that provides along with network information supplier accounts for forward which kind of position in search result list, its occurrence frequency and inquiry times in the network user will be represented than big-difference, and then the search directory ordinal position brings many influences to the advertiser web site effect in the catalogue.Therefore will be positioned at search result list (keyword sales) that the search directory of user's occurrence frequency and the big position of inquiry times is connected with particular network informant website in proper order become a kind of universal phenomenon gradually in the search website industry.

Yet the keyword sales mode that traditional search website carries out is taked the sequencing marketing method.This is the sale start time of setting particular keywords in advance, determines ultimate purchaser's mode in a plurality of purchase applications that receive after described sale begins according to sequencing.Yet keyword (in the industry cycle being called additional key speech (premium keyword) usually) mode of selling a lot of network information supplier's first-selections in this manner can cause the excessive purchase competition between the network information supplier, causes a lot of problems.Promptly swarm forward by communication network, bring overload, cause marketing system normally not move thus to communication network according to selling a plurality of purchase applications of start time.Even can normal sale, but the network information supplier who buys may not query to the fairness of selling.Also have network information supplier a lot of unnecessary arduous in order to pay to own required keyword sequencing purchase application.

The difficulty that is difficult to the keyword sales price of competing serious field is made reasonable price is also arranged from search website position.

For this reason, make great efforts to sell the keyword commodity equitably and reflect its selling price always, search result list reasonably is provided to network information supplier.Provide a kind of mode by inch of candle to sell keyword among the korean patent application 10-2001-7015234, and arranged the method for search directory order according to scale value in the auction at search result list.The method that described patent provides, network information supplier's payment in advance be equivalent to certain during in the amount of money of the selected number of clicks predicted value of search directory order, deduct the amount of money of scale value in being equivalent to auction when clicking at every turn.Yet, even utilize the formation of this marketing method and search result list, just fix the search directory ordinal position without exception according to standard of scale value in the auction, therefore, still occur to make the network information that the drawback of selecting the search directory ordinal position maybe can not provide multiple search directory to represent in proper order is being provided.

And described patent is also because with reflecting auction result in real time, so the search directory order may continue change, so the initial conceivable advertising results of network information supplier descend as time goes by gradually.And, the scarce limit that auction technique had, the unfair price problem that can not avoid excessive competition to cause during decision keyword sales price.

Summary of the invention

In order to solve described drawback, the object of the invention is, provides a kind of and sells keyword by the bid mode, forms the method and system of search result list according to result.

The object of the invention is, provides the multiple search directory order method for expressing relevant with keyword to network information supplier, so that make the AdWords activate more of marketing.

The other purpose of the present invention is, relaxes the competition of buying keyword between the network information supplier, brings the facility of buying keyword for network information supplier.

Another purpose of the present invention is, can make its effective selective selling mode according to network information supplier's first-selection degree of keyword.

Another purpose of the present invention is, sets the selling price of keyword on suitable level.

Another purpose of the present invention is, a plurality of identical tender prices are rationally determined the successful bidder.

Another purpose of the present invention is, considers keyword search characteristic on opportunity, can make it select effective marketing method of keyword sales.

Another purpose of the present invention is, network information supplier can predict the search directory order relevant with own website shared position in search result list in advance, and can continue to keep the advertising results of predetermined expectation.

Another purpose of the present invention is, the search directory relevant with network information supplier remained on to a certain extent in proper order.

Another purpose of the present invention is that providing to network information supplier becomes the similar keyword of bid object keyword, and the advertisement marketing of a series of similar keywords effectively is provided.

Another purpose of the present invention is, comprises image in the search directory order and makes its concern that causes the searchers, makes network information supplier easy inputted search directory order information and makes amendment.

In order to realize described purpose, to solve described conventional art drawback, the invention provides the searching requirement of a kind of response by communication network, produce the method and system of search result list.

According to a kind of situation of the present invention, the invention provides a kind of search result list production method, it is characterized in that, comprise the steps: the step of will the keyword relevant selling by bid with predetermined search directory order method for expressing, receive bidding condition and the tender price that comprises keyword and predetermined search directory order method for expressing from network information supplier, carry out the keyword acceptance of the bid according to described bidding condition and tender price; Keep comprising the step of a plurality of search directory sequential data bases, the described search directory order of near small part is got in touch with described middle target keyword and described predetermined search directory order method for expressing; Receive searching requirement from the searchers; Discern the search directory order relevant with the corresponding keyword of corresponding described searching requirement; When arranging described identification search directory order, arrange described according to described predetermined search directory order method for expressing to small part search directory order.

According to another situation of the present invention, the invention provides a kind of search result list production method, it is characterized in that, comprise the steps: to keep to comprise a plurality of search directories orders with network information supplier related urls; Receive keyword relevant in proper order and the tender price relevant from network information supplier with described keyword with described search directory; After tender period finishes, in the relevant a plurality of network information suppliers of described keyword, select the successful bidder according to the preassigned relevant with described tender price; To the described successful bidder's selection result of described Winning Buyer Notification; Respond described searching requirement and comprise at least a portion in described a plurality of search directory order, at least a portion is arranged on the predetermined search directory order position in the described search directory order.

According to another situation of the present invention, the invention provides a kind of search result list production method, it is characterized in that, comprise the steps: to receive webpage exercise question, webpage explanation, image file, keyword and the bid amounts of described network information supplier's related web page from network information supplier; In conjunction with described webpage exercise question, the explanation of described webpage and described image file, the actual search directory order that produces in real time offers described network information supplier; Receive the input validation of described network information supplier to the search directory order of described generation; In a plurality of network information suppliers that are correlated with described keyword, select the successful bidder according to the preassigned relevant with described bid amounts; Described keyword and described search directory are got in touch in proper order; Receive searching requirement from described searchers; Discern the relevant search directory order of the keyword consistent with described searching requirement; The search directory of described identification is arranged sequentially in precalculated position in the search result web page, offers described searchers.

According to another situation of the present invention, the invention provides a kind of search result list production method, it is characterized in that, comprise the steps: to receive keyword and bid amounts from network information supplier; In a plurality of network information suppliers that are correlated with described keyword, select the successful bidder according to the preassigned relevant with described bid amounts; Receive the webpage exercise question relevant, webpage explanation and image file from described successful bidder with described successful bidder's webpage; In conjunction with described webpage exercise question, the explanation of described webpage and described image file, the actual search directory order that produces in real time offers the successful bidder; Receive the input validation of described successful bidder to the search directory order of described generation; Described keyword and described search directory are got in touch in proper order; Receive the step of searching requirement from described searchers; Discern the relevant search directory order of the keyword consistent with described searching requirement; And the described search directory of discerning is arranged sequentially in precalculated position in the search result web page, offer described searchers.

The search result list generation system of another situation comprises computer installation and database according to the present invention, and described database comprises a plurality of search directory orders.Described computer installation pair and the relevant keyword of predetermined search directory order method for expressing receive tender price, and carry out the acceptance of the bid of keyword according to described tender price.The described search directory order of at least a portion that is stored in described database is got in touch with described middle target keyword and described predetermined search directory order method for expressing.Receive searching requirement from the searchers, respond described searching requirement, identification has the search directory order that is equivalent to described searching requirement keyword.When arranging the search directory order of described identification, arrange described at least a portion search directory order according to described predetermined search directory order method for expressing.

Description of drawings

Fig. 1 a, 1b illustrate the search result screen of the search result list production method according to the present invention;

Fig. 2 is the keyword commodity bid mode sales flowchart according to the preferred embodiment of the invention;

Fig. 3 illustrates the bid detailed catalogue picture that receives bidding condition;

Fig. 4 illustrates an example that receives tender price from network information supplier;

Fig. 5 illustrates an example of tender price announcement board;

Fig. 6 produces the search result list process flow diagram according to the preferred embodiment of the invention;

Fig. 7 illustrates an example of search directory sequential organization;

Fig. 8 illustrates according to search result list of the present invention and produces system's entire infrastructure;

Fig. 9 produces the internal system block diagram according to search result list of the present invention;

Figure 10 a, Figure 10 b and Figure 10 c receive the search directory order that comprises image file and bid amounts according to one embodiment of the invention from network information supplier, and the process flow diagram of the search directory order relevant with middle target network information supplier is shown at certain region list during the expression Search Results;

Figure 11 illustrates the search result screen of representing by Figure 10 a, Figure 10 b and Figure 10 c embodiment in advance;

Figure 12 illustrates the picture that receives relevant search directory order information from network information supplier;

Figure 13 illustrates according to the search directory order information reality that receives from network information supplier will offer the picture that searchers's search directory order is represented to network information supplier in real time;

Figure 14 illustrates the information that network information supplier according to an embodiment of the invention provides, and the actual search result list that produces the search directory order in real time and store produces system;

Figure 15 illustrates and can use the conventional computer device interior block diagram of carrying out in the search directory production method of the present invention;

Figure 16 illustrates the example according to searching requirement result of the present invention.

Embodiment

Describe search result list production method and system with reference to the accompanying drawings in detail according to the preferred embodiment of the invention.

Fig. 1 a, 1b illustrate the search result screen of the search result list production method according to the present invention.Shown in Fig. 1 a, 1b, the result that the keyword of use " flowers dispensing " is searched for represents in proper order that according to multiple search directory method representation goes out to arrange the search result list of a plurality of search directories orders.Search directory order method for expressing decision expression form and search directory order.Keyword, expression form, search directory are taken as keyword commodity in proper order among the present invention, and these each commodity arrive network information supplier with the private sale of bid mode.

As an example of expression form, relevant keyword sign 210, knowledge search result 220, organizer connect 230, PULS login 240 etc.

Shown in Fig. 1 a, 1b right side area, " keyword sign 210 " expression form at first page of expression particular keywords search result list with flash or image making, banner form with pre-sizing represents, publishes the sign of 1 or several enterprises separately, to improve advertising results.

" knowledge search result " 220 expression forms are utilized signal language or put question to be connected to the relevant enterprise website with enquirement form performance website and network information supplier enterprise characteristic.Be positioned at integrative searching result topmost, and provide advertising area up to a definite sequence (Fig. 1 a is 5 to the maximum) according to different keywords.Put question to the example of form to have, single enquirement has the form that an enquirement directly is connected to a site, and multiple enquirement utilizes combination sideboard to move to a plurality of subpages in related web page to an enquirement.

" sponsor connects 230 " expression form is to show site exercise question and site explanation at particular keywords Search Results first page table.Be positioned at comprehensive search and directory Search Results upper end, provide advertising area up to a definite sequence (Fig. 1 a is 3 to the maximum) according to different keywords.

" PLUS login 240 " expression form is represented website additional information and image in the lump in Search Results, be to introduce the ad content that the registrant directly records and narrates, and handles login process rapidly, thereby provides easily, service fast.

The multiple sign form of utilizing distinct methods network information supplier website to be carried out advertisement is respectively arranged as mentioned above.Can determine in the expression zone of each expression form, which kind of position to arrange the search directory order relevant in network information supplier website according to different order.For network information supplier, can make them that the search directory of keyword is represented that in proper order form and search directory carry out multiple choices in proper order, provide a kind of method of the advertisement marketing effect that maximizes

According to keyword, expression form, search directory sequential combination decision keyword commodity, therefore in the present invention, for example, flowers the 2nd of knowledge search result, the flowers dispensing organizer that provides and delivers is connected the 3rd and takes it is separately indivedual commodity as, these indivedual commodity can be sold at network information supplier so.In another embodiment, only, for example, sell the keyword commodity of " flowers dispensing knowledge search result " also can for a plurality of network information suppliers with keyword and when representing that form determines crucial commodity.

The keyword commodity are sold to network information supplier by the bid mode in the present invention.Tradition bid mode is written (table of submitting a tender) letter that a kind of a plurality of applicant of buying in proposes to record bidding conditions such as buying price, and the expiration back of submitting a tender will apply for wherein that to the table Kaifeng of submitting a tender the people of ceiling price is decided to be the system of buying in people (successful bidder).Purchasing price is wished in network information supplier's reception of also buying keyword commodity with non-public mode from plan by communication network in the present invention, a network information supplier or a plurality of network information supplier with the highest application price in the purchasing price that receives are decided to be the successful bidder, and the present invention and traditional approach are similar in this.The present invention substitutes the auction system and has selected the bid system, discloses buying idea price under the auction system preventing, causes purchasing price excessively to rise, and proposes highest price before End of Auction, buys problems such as keyword undeservedly.

Fig. 2 is the process flow diagram that keyword commodity bid mode according to the present invention is sold.Describe the process that each step is carried out in detail below with reference to Fig. 2.

At first, in the step (S210), after tender period begins, receive the bidding condition of keyword commodity from network information supplier by communication network.Keyword commodity according to keyword and the decision of search directory order method for expressing among the present invention are taken as keyword commodity, these are formed bid respectively, and therefore the bidding condition that receives from network information supplier comprises the information of keyword and search directory order method for expressing.

Keyword as the bid object also can also can only be taked the marketing method of submitting a tender to the additional key speech that causes network information supplier attention with the relevant keyword of institute as object.The additional key speech can determine according to preassigned.The example of preassigned is, the frequency that receives searching requirement from the user for subscribing number of times when above, can be the additional key speech with this keyword decision in the scheduled period.As another example, purchasing power that can the taking into account critical speech.Use the other mode of non-bid mode for the general keyword of non-additional key speech, for example, can be suitable for the sequencing marketing method.

As another embodiment, predetermined keyword is only sold by bid in the scheduled period.For example, searching requirement is frequent especially in the winter time to " skiing " keyword, therefore, only sells by the bid mode in the winter time, can utilize period predetermined way to sell in addition.Consider like this whether property on the opportunity characteristic decision of keyword search requirement selects the bid mode, more effectively to sell keyword.

The search directory order method for expressing that is included in bidding condition is by the expression form and search directory limits in proper order or only with representing that form just can limit.Search directory order method for expressing also can only be disposed in order the position qualification with search directory in addition.

Receive the preferred examples of bidding condition, bid detailed catalogue picture as Fig. 3 offers network information supplier, network information supplier clicks the bid key to the keyword that will buy and search directory order method for expressing, can the relevant described information of automatic reception bidding condition.

Another one embodiment can append the network information supplier's information that comprises bid in bidding condition.Not independent fan-in network informant information, but each network information supplier from network information supplier receive in advance fixed predetermined ID and password, and could participate in tendering process after the end login process, thereby confirm network information supplier's the information true and false easily by login process.

In addition, bidding condition can append comprise represent predetermined expression of search directory order with described predetermined search directory order method for expressing during, can become one of the standard of decision successful bidder in the acceptance of the bid step during this expression.

In next procedure (S220), the supplier receives tender price from the network information.Wherein,, receive tender price with 1 yuan of unit, and make last three numbers of tender price can not become " 000 " in order to prevent to receive a plurality of tender prices with identical price as a preferential embodiment.An embodiment is arranged in addition, can repeat to receive repeatedly tender price from identical network information supplier, at this moment with the effective tender price reflection of the tender price conduct of submitting a tender recently.In addition, receive the number of times of tender price to subscribe number of times (for example, 2 times to 3 times) restriction from identical network information supplier, or when receiving tender price, can ask to pay additional expenses separately with the above number of times of described reservation number of times.

After receiving tender price, even before tender period carries out, when when the network information supplier who submits a tender receives bid cancellation information, described network information supplier's bidding condition and tender price receive not to be taken as and take place.

Fig. 4 illustrates an example that receives tender price from network information supplier.

In step (S230), predetermined tender period back expiry decision successful bidder.At least more than one tender price that receives from least more than one network information supplier, the highest bid lattice are decided to be tender price, the network information supplier of the described tender price of prompting can be decided to be the successful bidder.If when having a plurality of identical tender price, can determine the successful bidder by various embodiments.Wherein an example is, the network information supplier's decision that will submit a tender at first according to the priority of bid sequence is the successful bidder, or comprises in bidding condition during the predetermined expression, and the network information supplier during the longest expression of prompting is chosen to be the successful bidder.Another embodiment is, the grid of reference informant utilized the advertisement achievement in the past, selectedly utilizes the many network information suppliers of achievement or can select according to network information supplier credit worthiness.Another embodiment is can pass through to draw lots or submit a tender selected successful bidder once more.

Another embodiment is that in step (S210), when the search directory order method for expressing that is included in bidding condition only limited with the expression form, the search directory ordinal position was not fixed with ad-hoc location, and can arrange arbitrarily in specific location area.That is, when " knowledge search result " expression form is carried out the keyword bid, can in " knowledge search result " layout area, arrange the search directory order that the successful bidder is relevant with sequence independence ground to " flowers dispensing " keyword.And, also a plurality of network information suppliers can be chosen to be the successful bidder, with the search directory ordinal position that the successful bidder is correlated with, consider position (in proper order) decision in " knowledge search result " layout area according to described successful bidder's tender price.

In step (S240), target network information supplier (successful bidder) notifies the acceptance of the bid result of described decision in described.Acceptance of the bid is the result not only be notified to by middle target successful bidder, also is notified to target all-network informant in the participation.Different therewith, by the open many table results of tender price announcement board as shown in Figure 5, anyone can be browsed.Circular acceptance of the bid as a result in the method example be the short message service (SMS:Short Message Service) that can utilize wire telephony or E-mail or in the mobile phone service, use at present.The acceptance of the bid result can selectivity comprises whether getting the bid, successful bidder's information, tender price, total bidder's number, successful bidder's E-mail, address, tender price announcement board website (URL) etc.

In step (S250), provide purchasing opportunities to the successful bidder.One preferential embodiment of purchasing opportunities is provided, in order only to give the right that can buy to the successful bidder, only provides to the successful bidder and buy key (key), the successful bidder that key is bought in reception deposits the acceptance of the bid amount of money in or by credit card payment, finishes the keyword purchase.

Finish after the acceptance of the bid process, when receiving the refusal buying intention from the successful bidder, thinking submits a tender breaks with.Another embodiment is, will only be limited in the scheduled period during the target keyword commodity purchasing among the successful bidder, if when dealing is not set up during described, can think the rupture or reaffirm can determine to submit a tender after the refusal buying intention and break with of submitting a tender expired after.

Commodity to the rupture of submitting a tender can be by the sale by subscription mode, and for example the sequencing marketing method or the mode of submitting a tender are once more sold (step S260) again.Another embodiment is, when submitting a tender rupture, can be the successful bidder with network information supplier's decision of prompting second tender price, or when second tender price becomes the bid rupture again, the network information supplier of prompting the 3rd or next tender price be determined to be the successful bidder.

As the another embodiment of bid method shown in Fig. 2, when refusing buying intention with the successful bidder and produce to submit a tender rupture, may further include the legitimacy that its refusal is bought and judge and it is reflected to the step of successful bidder's prestige.

As the another embodiment of bid method shown in Fig. 2, can append and being included in the beginning step of the first lowest price of submitting a tender surely before of submitting a tender.If decision bid lowest price then has only the above bid price of described lowest price to submit a tender.One example of decision bid lowest price is, can be in the past in marked price or in the past in definite part in the marked price (for example, mark the price in the past-25%) be chosen to be the bid lowest price.

Another embodiment is, represents (PV:Page View) number of times or it is appended according to the page of keyword, fixs every page and represents the standard unit price, represents with page that (PV) and standard unit price multiply each other again and decides the bid lowest price.The standard unit price can be different according to expression form or search directory ordinal position (for example, knowledge search is 100 yuan/PV as a result the time, when the organizer connects be 70 yuan/PV).Different therewith, except page is represented and the standard unit price, append the weighted value of reflection keyword first-selection degree in the bid lowest price.Thereby because the advertising results height, so, rationally determine the lowest price of submitting a tender according to different keywords to the relative Ding Degao of the weighted value of noticeable keyword.

The another embodiment of bid method shown in Fig. 2 is can append in the step of carrying out disclosing between tender period highest bid lattice or tender price catalogue.And in order to prevent emerging in large numbers of highest bid lattice, finishing can underground described highest bid lattice or tender price catalogue in the bid schedule time before before finishing bid.

The another embodiment of bid method shown in Fig. 2 is, the similar keyword of keyword that provides class and the network provider who participates in tendering process to receive to described network information supplier further is provided, the step that described similar keyword is also submitted a tender.

The another embodiment of bid method shown in Fig. 2 is further to comprise the process that receives tender bond from network information supplier.If described network information supplier is chosen to be the successful bidder, and refusal deducts described guaranty money when buying keyword.Or be chosen to be the successful bidder as described network information supplier, can receive the remaining sum except tender bond when depositing the acceptance of the bid amount of money in.

The another embodiment of bid method shown in Fig. 2 is, further comprises calculating purchase price immediately and providing, and when network information supplier receives bid price immediately as purchase price, immediately described network information supplier is chosen to be successful bidder's step.An example of calculating purchase price immediately is to determine according to the up-to-date middle marked price of associative key commodity.For example, the middle marked price of associative key commodity is that 2,000,000 yuan, February are 3,500,000 yuan, March, gave weighted value 1: 2: 3 to the described amount of money April when being 4,000,000 yuan January, obtain average amount after, 300% of this average amount is decided to be purchase price immediately.

The another embodiment of bid method shown in Fig. 2 is, may further include the step that the searching requirement result relevant with the keyword of getting the bid is provided to the successful bidder.That is the searching requirement result of the acceptance of the bid keyword that in the successful bidder is provided at the scheduled period, receives from the searchers.Described searching requirement result can optionally comprise interior occurrence number, number of clicks, clicking rate to described keyword of scheduled period.Figure 16 illustrates an example that comprises occurrence number (Impression), number of clicks (Click), clicking rate (CTR) searching requirement result.

Fig. 6 according to the preferred embodiment of the invention, be appended in Fig. 2 bid method, keep comprising the database of the search directory order relevant with middle target keyword, arrange described search directory order according to predetermined search directory order method for expressing, produce the process flow diagram of search result list method.Describe each step in detail below with reference to Fig. 6 and carry out process.

At first, in step (S610), keep comprising the step of search directory sequential data base, comprise the process that search directory order and middle target keyword and predetermined search directory order method for expressing are got in touch.Fig. 7 illustrates an example of search directory order, and each search directory order 700 comprises the band of position 720 on keyword zone 710, the network, advertisement declare area 730, search directory order method for expressing zone 740.Keyword zone 710 comprises identification person-keyword of discerning the particular search directory order from a plurality of search directories in proper order, comprises one or more keywords.The band of position 720 comprises the URL address relevant with network information supplier on the network, when the user clicks from super connection that the search directory order provides, provides URL to the user browser program.Advertisement declare area 730 is brief description network information supplier web site contents, and its part as advertisement in the search directory order is illustrated in picture.Search directory order method for expressing 740 limits in proper order by described expression form or search directory.

Then, in step (S620), receive searching requirement from searchers (or network user).When requiring search, receive keyword or the information relevant with keyword from the searchers.

In step (S630), from the database search search directory relevant order with the corresponding keyword of described searching requirement to discern.The process of search database identification directory order embodies easily by the processing between general computer installation and the database.

Step (S640) is the step of arranging the search directory order of identification, is to arrange according to predetermined search directory order method for expressing.According to of the present invention one preferential embodiment, at least a portion search directory in a plurality of search directory orders that search directory order method for expressing according to the present invention is discerned after getting in touch with keyword is arranged in proper order, and remaining search directory order is arranged separately with described search directory order method for expressing.Separately an example of aligning method is, can consider the network information supplier query site number of times relevant with the search directory order, the information serviceability that publishes the website, website completeness etc.

Fig. 8 illustrates the inner structure block scheme that produces system 800 according to search result list of the present invention.

As shown in Figure 8, search result list produces system 800 and comprises that bidding condition acceptance division 810, acceptance of the bid carry out portion 820, storage part 830, search and carry out portion 840, searching requirement acceptance division 850.

Bidding condition acceptance division 810 receives the bidding condition and the tender price that comprise keyword and search directory order method for expressing from network information supplier.Search directory order method for expressing can comprise expression form and search directory order or include only the expression form.Another different embodiment is, appends at bidding condition to comprise network information supplier information.Another different embodiment is to be included in the bidding condition appending during the expression.

Acceptance of the bid is carried out portion 820 and is carried out the keyword acceptance of the bid according to bidding condition that receives by acceptance of the bid condition acceptance division 810 and tender price.Carry out the keyword acceptance of the bid, can directly be suitable for described many embodiment according to the bid method shown in Fig. 2.

Storage part 830 comprises a plurality of search directory orders.The search directory order comprises the band of position, advertisement declare area, search directory order method for expressing zone on keyword zone, the network as shown in Figure 7.

Search is carried out search directory order that portion 840 will be stored in storage part 830 and is formed with middle target keyword and search directory order method for expressing and get in touch.And response is from searchers's searching requirement, and identification has the search directory order of corresponding searching requirement keyword, and arranges at least a portion search directory order according to search directory order method for expressing.

Searching requirement acceptance division 850 is by the searching requirement of communication network reception from the searchers.When requiring search, receive, the information that receives is sent to search carries out portion 840 from after searchers's keyword or the relevant therewith information.

Fig. 9 illustrates all structures of the system that produces according to search result list of the present invention.As shown in Figure 9, search result list generation system 900 comprises computer installation 910 and database 920.

According to of the present invention one preferential embodiment, computer installation 91O comprises that portion 820 is carried out in the bidding condition acceptance division 810 shown in Fig. 8, acceptance of the bid, portion 840, searching requirement acceptance division 850 are carried out in search, and database 920 comprises storage part 830.

Another different examples are that database 920 also can be included in the computer installation 910.

Computer installation 910 and database 920 can be realized with general device commonly used.

Search result list produces system 900 and connects searchers PC by communication network, and produces search result list in response to the searching requirement of searchers's input.

Figure 10 a, Figure 10 b and Figure 10 c receive the search directory order comprise image file and bid amounts according to one embodiment of the invention from network information supplier, during the expression Search Results at certain region representation search directory in proper order process flow diagram relevant with middle target network information supplier

In step 1001, network information supplier is connected in internet hunt ISP's the internet search engine server, imports the keyword and the search directory that oneself need to submit a tender and produces required information in proper order.According to one embodiment of the invention, described search directory comprises that in proper order image file shows expression and gives the searchers, according to present embodiment, searchers's care can be focused on the described search directory order.The information of network information supplier input comprises that keyword that needs submit a tender, self webpage title (title), described webpage illustrate the URL and the tender price of (description), the image file relevant with described webpage, described webpage.And according to still another embodiment of the invention, the information of network information supplier input comprises contact method information such as the supplemental instruction of described webpage, described network information supplier's telephone number and address.

In step 1002, the search directory order relevant information of network information supplier input in the internet search engine receiving step 1001.In step 1003, internet search engine is according to from network information supplier's webpage title, webpage explanation, picture file, URL, supplemental instruction, contact method information etc., the actual search directory order that produces in real time.The search directory order reality that produces is kept at interim search directory sequential storage portion in real time.The search directory order that produces in step 1003 offers network information supplier in real time in step 1004 reality.About offering network information supplier's search directory order example, will narrate in the back shown in Figure 13 this.

Network information supplier checks whether to need the search directory order that provides in the modify steps 1004 in step 1005.When not needing to revise after the inspection, select ' affirmation ', select when needing to revise ' modification '.When selecting ' modification ' in step 1005, in step 1006, network information supplier's search directory sequential update requires to be input to by communication network the search engine of internet.In step 1007, internet search engine reflects described network information supplier's modification requirement, actual real time modifying search directory order.In step 1008, the search directory order reality of having revised offers network information supplier in real time, and network information supplier will reselect ' affirmation ' or ' modification '.(step 1005)

In step 1005, when network information supplier selected ' affirmation ', described ' affirmation ' selected to be sent to internet search engine (step 1009).At this moment, because received affirmation from informant's search directory order, therefore, in step 1010, internet search engine is as the criterion with the tender price of input in the more than one network information supplier of a keyword inputted search directory order, selects more than one successful bidder.For example, for ' flowers dispensing ' this keyword, in search result web page, when the search directory order quantity that can be illustrated in the specific region is two, be order with tender price from high to low, select 2 search directories in proper order.

In step 1011, the search directory order forms with keyword and gets in touch.The search directory order is got in touch with keyword, when the searchers utilizes keyword to search for, in order to discern described search directory order, therefore, this step not only can be carried out in step 1010 back, and, also can be positioned at after other step of carrying out not occurring other problem at 1011 o'clock or carry out before.

In step 1012, the searchers connects internet search engine, at search window input keyword, requires search to internet search engine.Internet search engine receives described searching requirement in step 1013, the identification keyword relevant search directory order consistent with described searching requirement in step 1014.In step 1015, the search directory of described identification is arranged sequentially on the precalculated position of search result web page, offers described searchers.

According to still another embodiment of the invention, at first receive keyword and tender price from network information supplier, behind described tender price selection successful bidder, with described successful bidder is object, receives successful bidder's webpage title, the explanation of described webpage, the image file relevant with described webpage and the search directory order informations such as URL of described webpage.Method and other aspect of revising described search directory order are identical with the embodiment of relevant Figure 10 explanation, therefore get final product with reference to it.

The search result screen that Figure 11 indication is represented according to the embodiment of Figure 10 a, Figure 10 b and Figure 10 c.

Figure 11 shows search result web page one embodiment that offers the searchers in described step 1015.The searchers has imported ' flowers dispensing ' keyword, and search directory sequence list that will be consistent with described keyword is shown on the drawing symbol 1101.Described search directory order 1101 comprises picture file, because comprise picture file, just can cause searchers's care, clicks described search directory 1101 possibility in proper order thereby improved the searchers.

Figure 12 illustrates from the picture of network information supplier reception about the search directory order information.

Search directory indicate in proper order 1201 be search directory order when the expression Search Results, with the indication which kind of form is represented, make network information supplier how represent having certain knowledge in proper order for own search directory of submitting a tender.

The keyword that the keyword field 1202 expression network information suppliers that select need submit a tender.Select the keyword of network information supplier bid in the present embodiment, just show the webpage of Figure 12.According to present embodiment, network information supplier at first judges after the appropriateness of keyword, imports the search directory order information that other appends again, has removed the input of unnecessary search directory order information.

Webpage name field 1203 is fields of the webpage title that provides of fan-in network informant.The field that webpage description field 1204 fan-in network informants provide about the webpage explanation.Connecting url field 1205 is url fields that input moves to the website, destination when the searchers clicks the search directory order.Image field 1207 is that input is uploaded the field of the position of image file to internet search engine.Described image file is sent to the internet search engine server along with network information supplier ' affirmation ' from network information supplier terminal.The contact method information field is used to receive contact methods such as network of relation informant's telephone number, address.And search directory is imported picture in proper order and is comprised the bid amounts input field about this search directory in proper order bid amounts of reception from network information supplier input.(not shown bid amounts input field)

Figure 13 illustrates according to the search directory order information that receives from the network information supplier reality is offered the picture that searchers's search directory order is represented to network information supplier in real time.Internet search engine utilizes webpage title, explanation and the image file of network information supplier input, produces the search directory order that Search Results is provided, and offers network information supplier as shown in figure 13.

Network information supplier checks the message catalog order 1301 of generation, when the needs adding modification, clicks and revises key, will revise requiring to be sent to network search engines.The network search engines that receives described modification requirement offers network information supplier with search directory sequential update picture webpage, makes it can revise the search directory order.

Network information supplier checks the search directory order 1301 of generation, when feeling there is no need to make amendment, clicks login button 1302 again, and network information supplier's ' affirmation ' information is sent to network search engines.And network search engines is kept at described search directory order information in the search directory sequential data base when receiving described ' affirmation ' information.

Figure 14 illustrates the information that network information supplier according to an embodiment of the invention provides, and the actual search result list that produces the search directory order in real time and store produces system.

Internet search engine 1400 comprises network service portion 1401, search directory sequential update portion 1402, interim search directory sequential storage portion 1403, search directory order generating unit 1404, search directory sequential storage portion 1405, search section 1406, and Search Results provides portion 1407.

Network service portion 1401 receives searching requirement from the searchers by communication network, and sends Search Results to the searchers terminal by communication network.And network service portion 1401 receives the information about the search directory order (comprising image file) from network information supplier by communication network, and by communication network, the search directory that produces is sent to network information supplier terminal in proper order.

According to the search directory order information from network information supplier by 1401 receptions of network service portion, search directory order generating unit 1404 produces the search directories order, and the search directory sequential storage that produces is arrived temp directory sequential storage portion 1403.The search directory order that stores interim search directory sequential storage portion 1403 into provides portion's (not shown) and network service portion 1401 by the search directory order, is provided to network information supplier terminal.The search directory portion of providing in proper order passes through search directory order generating unit 1404 and 1402 generations of search directory sequential update portion or revises, thereby the search directory that carries out storing interim search directory sequential storage portion 1403 into is sent to the function of network service portion 1401 in proper order.

When network information supplier requires to revise described search directory order, receive described modification requirement by network service portion 1401, and described modification is required to be sent to search directory sequential update portion 1402.The search directory order that is kept in the interim search directory sequential storage portion 1403 is revised by search directory sequential update portion 1402, and provides it to network information supplier once more.

When receiving when importing from ' affirmations ' of network information supplier input, search directory sequential storage portion 1405 will be stored in search directory sequential storage in the interim search directory sequential storage portion 1403 in search directory sequential data base 1408.Acceptance of the bid determination section (not shown) forms contact according to identical keyword, selects the successful bidder according to bid amounts in the search directory order from be stored in database 1408.

By network service portion 1401 searching requirement that the searchers imports is sent to search section 1406, search section 1406 is then with reference to search directory sequential data base 1408, and the search directory that identification is correlated with consistent keyword in proper order.The search directory order of identification provides portion 1407 according to Search Results, is arranged on the precalculated position in the search result web page, offers described searchers.

In the present invention, utilize http protocol, other Internet protocol to carry out the communication between each terminal, internet search engine and the server.

Embodiments of the invention comprise the computer fetch medium that comprises the program command that carries out many computing machines embodiment operations.Described computer fetch medium can comprise monomer or combinations such as program command, data file, data structure.The program command of described medium is in particular the present invention and designs composition, but also can be in common knowledge and use by the computer software practitioner.Computer-readable medium storing can comprise such as magnetic medium such as hard disk, floppy disk and tape (magnetic media), as optical recording medias such as CD-ROM drive, DVD (opticalmedia) but light read magnetic-optical mediums such as flexible plastic disc (flopticaldisk) and ROM, RAM, flash memory etc. and can store go forward side by side line program order and the special hardware unit of forming.Described medium also may be light or the transfer mediums such as metal wire, waveguide pipe that comprise signal carriers such as transmitting designated program order, data structure.Program command for example not only comprises the machine language code that compiler is made, and also comprises the use interpreter, the higher-level language code of being undertaken by computing machine.

Figure 15 illustrates and can be used in the conventional computer device interior block diagram of carrying out search directory production method of the present invention.

Computer installation 1500 comprises and is connected an above processor 1501 that comprises RAM 1502 and ROM 1503 main memory devices.Processor 1501 also is known as central processing unit.Know as this technical field, to being sent to central processing unit, and RAM1502 transmits data and order ROM1503 usually to both direction with data and order folk prescription.RAM1502 and ROM1503 can comprise certain appropriate form of computer fetch medium.High capacity memory storage 1504 is connected with processor 1501 with both direction, and additional data storage capacities is provided, and can be some in the described computer-readable medium storing.High capacity memory storage 1504 is used for the storage of program, data, is generally the assisted memory devices such as at a slow speed hard disk of speed less than the main memory device.Also can use as specific high capacity memory storages such as CD-ROM drives 1506.Processor 1501 is connected with image display, tracking ball, mouse, keyboard, mini microphone, touch screen type display, card reader, tape or paper tape read write line, sound or person's handwriting recognizer, operating rod or other known more than one IO interface 1505 such as computing machine input-output unit.At last, processor 1501 can be connected on the wired or wireless communication network by network interface 1507.And, can carry out the step of described method by these networks connections.The practitioner of computer hardware and software technology field should know described device and instrument.

In order to carry out operation of the present invention, described hardware unit starts with more than one software module.

With the step of each embodiment explanation, in the scope that belongs to the technology of the present invention thought, series arrangement that can be different with described embodiment is also carried out in the present invention.

Up to the present explanation always but alternatively can be carried out various deformation being no more than under the situation of the scope of the invention according to a particular embodiment of the invention.

As mentioned above, according to the present invention, response when producing search result list, can provide multiple keyword to represent method by the searching requirement of communication network.Therefore, can provide effective advertisement marketing skill and technique to network information supplier by keyword search.

According to the present invention, competition bought in the keyword of alleviating between the network information supplier, can make network information supplier buy the keyword commodity easily.And, rationally determine the selling price of keyword commodity.

According to the present invention, in search result list, at least for the predetermined search directory order, network information supplier can express with the Search Results of appointment according to the bid mode.

According to the present invention, the search directory ordinal position that network information supplier is correlated with is fixing from the beginning or keep certain, makes network user can predict predetermined advertising results.

According to the present invention, can submit a tender individually respectively for keyword and search directory order method for expressing, therefore, the catchword catalog order tender price that the back may occur is higher than the tender price reverse phenomenon of the catchword catalog order tender price of front.

According to the present invention, in the search directory order, comprise image, thereby can cause searchers's care that network information supplier can import and revise the information of search directory order easily.

The above is the preferred embodiments of the present invention only, is not limited to the present invention.Within the spirit and principles in the present invention all, any modification of being done, be equal to replacement, improvement etc., all should be included within protection scope of the present invention.

Claims (31)

1. A response by the communication network input produce the method for search result list from searchers's searching requirement, it is characterized in that, comprise the steps:

   As sell the step of the keyword relevant by submitting a tender with predetermined search directory order method for expressing, reception comprises bidding condition and the tender price from network information supplier's keyword and predetermined search directory order method for expressing, and, carry out the acceptance of the bid of keyword according to described bidding condition and described tender price;

   As the step of the database that keeps comprising a plurality of search directories orders, get in touch with described keyword and described predetermined search directory order method for expressing to the described search directory order of major general's part;

   Reception is from searchers's searching requirement;

   The relevant search directory order of keyword that identification is corresponding with described searching requirement;

   And, when arranging the described search directory order of having discerned, described at least a portion search directory order is arranged according to described predetermined search directory order method for expressing.
2. 2. according to claims 1 described a kind of search result list production method, it is characterized in that described predetermined search directory order method for expressing is limited by expression form and search directory tagmeme in proper order.
3. 3. according to claims 1 described a kind of search result list production method, it is characterized in that, when arranging described at least a portion search directory order, in by the described search directory order layout area that method for expressing limited, can arrange arbitrarily.
4. 4. according to claims 1 described a kind of search result list production method, it is characterized in that,, only in the scheduled period, sell by bid for predetermined keyword.
5. 5. according to claims 1 described a kind of search result list production method, it is characterized in that,, carry out individually for each search directory order of described at least a portion with the step of described keyword by submitting a tender and selling.
6. 6. according to claims 1 described a kind of search result list production method, it is characterized in that, remove the residue search directory order of the described search directory order of described at least a portion, be independent of described predetermined search directory order method for expressing and arrange.
7. 7. according to claims 1 described a kind of search result list production method, it is characterized in that, is the additional key speech by the keyword of selling of submitting a tender, and described additional key speech is determined by preassigned.
8. 8. according to claims 1 described a kind of search result list production method, it is characterized in that described bidding condition optionally further comprises during network information supplier information or the predetermined expression.
9. 9. a response produces the method for search result list by the searching requirement from the searchers of communication network input, it is characterized in that, comprises the steps:

   Maintenance comprises a plurality of search directories orders with network information supplier related urls;

   Reception is from described network information supplier's keyword relevant in proper order with described search directory and the tender price relevant with described keyword;

   After finishing between tender period,, in a plurality of network information suppliers relevant, select the successful bidder with described keyword according to the preassigned relevant with described tender price;

   And, respond described searching requirement, produce the search result list that comprises described a plurality of search directory order parts at least.

   At least a portion of described search directory order is arranged on the predetermined search directory order position.
10. 10. according to claims 9 described a kind of search result list production methods, it is characterized in that described search directory is disposed in order the position and determined before the tender price that receives from described network information supplier.
11. 11. according to claims 10 described a kind of search result list production methods, it is characterized in that, further comprise the step of information during reception is from described network information supplier's predetermined expression.

    When described network information supplier is chosen to be the successful bidder, arrange the search directory order relevant during the described predetermined expression on the inherent described predetermined search directory order position, and its position changes no longer with network information supplier.
12. 12., it is characterized in that according to claims 9 described a kind of search result list production methods, in the step of selecting described successful bidder, a plurality of network information suppliers are chosen as the successful bidder,

    In the layout area that limits by described search directory order method for expressing,, arrange described at least a portion search directory in proper order according to the order of successful bidder's tender price decision.
13. 13. according to claims 9 described a kind of search result list production methods, it is characterized in that, further comprise the steps:

    Provide purchasing price immediately to network information supplier; And

    When network information supplier receives described purchasing price immediately as tender price, described network information supplier is chosen to be the successful bidder immediately.
14. 14. according to claims 13 described a kind of search result list production methods, it is characterized in that, consider the described purchasing price immediately of the decision of tender price in the past of described keyword.
15. 15. according to claims 9 described a kind of search result list production methods, it is characterized in that,

    Select described successful bidder's step, further comprise following process:

    Reception from described successful bidder's purchase refusal consciousness or

    During described successful bidder does not buy in the scheduled period target keyword or

    Through receiving the refusal sense of purchasing again after the described scheduled period, take off the mark rupture as long as can be regarded as when occurring in the above-mentioned situation a certain at least.
16. 16. according to claims 15 described a kind of search result list production methods, it is characterized in that, when regarding that taking off mark breaks with as, further comprise the step of selling keyword once more.

    The step of selling described keyword again comprises sequencing mode, submit a tender a certain mode in mode, the selected mode of a back tender price once more.
17. 17. according to claims 9 described a kind of search result list production methods, it is characterized in that, when receiving a plurality of identical tender price, during bid sequence, expression, advertisement utilizes in achievement, network information supplier's the credit rating and consider that is at least selected a described successful bidder.
18. 18. according to claims 9 described a kind of search result list production methods, it is characterized in that, further comprise the step of decision bid lowest price.

    Described bid lowest price is considered a decision at least in page demonstration, standard unit price, weighted value.
19. 19., it is characterized in that, further comprise the step of open highest bid lattice or tender price catalogue according to claims 9 described a kind of search result list production methods.
20. 20. according to claims 19 described a kind of search result list production methods, it is characterized in that, finish between tender period before, underground in the given time described highest bid lattice or described tender price catalogue.
21. 21., it is characterized in that according to claims 9 described a kind of search result list production methods, further comprise, will be from described network provider offer described network information supplier's step with the similar keyword of keyword.
22. 22. according to claims 9 described a kind of search result list production methods, it is characterized in that, described reception tender price step comprises the steps: that when subscribing tender price number of times that the number of times restriction receives from the identical network informant or receiving tender price more than with described reservation number of times, additional expenses are paid in request.
23. 23. according to claims 9 described a kind of search result list production methods, it is characterized in that, further comprise the step that the searching requirement result relevant with described keyword is provided to described successful bidder.

    Described searching requirement result comprises at least one in occurrence number, number of clicks, the clicking rate.
24. 24. according to claims 9 described a kind of search result list production methods, it is characterized in that the step of a plurality of search directory orders of described maintenance comprises the step of the search directory order of the image file that keeps comprising the URL relevant with network information supplier and be correlated with described network information supplier.
25. 25. according to claims 24 described a kind of search result list production methods, it is characterized in that, be arranged in the described search directory order of described predetermined search directory order position at least a portion and comprise that described image file arranges.
26. 26. a response receives searching requirement by communication network from the searchers, produce the method for search result list, it is characterized in that, comprise the steps: to receive described network information supplier's webpage relevant webpage exercise question, webpage explanation, image file, keyword and bid amounts from network information supplier;

    In conjunction with described webpage exercise question, the explanation of described webpage and described image file, the actual search directory order of generation in real time also offers described network information supplier;

    Reception is to the described network information supplier's of the search directory order of described generation affirmation;

    In a plurality of network information suppliers that are correlated with described keyword, select the successful bidder according to the preassigned relevant with described bid amounts;

    Described keyword and described search directory are got in touch in proper order;

    Receive searching requirement from described searchers;

    Discern the relevant search directory order of the keyword consistent with described searching requirement; And

    The described search directory of having discerned is arranged sequentially in the search result web page precalculated position and offers described searchers.
27. 27. according to claims 26 described a kind of search result list production methods, it is characterized in that, further comprise the steps: to receive the requirement to making amendment more than some webpage exercise question, webpage explanation, the image file from described network information supplier; And

    Respond described modification requirement, the described search directory of actual real time modifying order, and provide to described network information supplier.
28. 28. the searching requirement that response receives from the searchers by communication network, the method for generation search result list is characterized in that, comprises the steps: to receive keyword and bid amounts from network information supplier;

    In a plurality of network information suppliers that are correlated with described keyword, select the successful bidder according to the preassigned relevant with described bid amounts;

    Receive the webpage exercise question relevant, webpage explanation and image file from described successful bidder with described successful bidder's webpage;

    In conjunction with described webpage exercise question, the explanation of described webpage and described image file, reality produces the search directory order in real time, and provides to described successful bidder;

    Reception is to the described successful bidder's of the search directory order of described generation affirmation;

    Described keyword and described search directory are got in touch in proper order;

    Receive searching requirement from described searchers;

    Discern the relevant search directory order of the keyword consistent with described searching requirement; And

    The search directory of described identification is arranged sequentially in precalculated position in the search result web page, and offers the searchers.
29. 29. according to claims 28 described a kind of search result list production methods, it is characterized in that, further comprise the steps: from described successful bidder receive to website exercise question, webpage explanation, the image file to the modification requirement more than some; And

    Responding described modification requires the described search directory of actual real time modifying to provide in proper order and to the successful bidder.
30. 30. the searching requirement that response receives by the searchers, the system of generation search result list comprises: the bidding condition acceptance division receives bidding condition and the tender price that comprises keyword and directory order method for expressing from network information supplier;

    Portion is carried out in acceptance of the bid, carries out the keyword acceptance of the bid according to described bidding condition and tender price;

    Storage part comprises a plurality of search directory orders;

    Portion is carried out in search, described a plurality of search directory orders and described middle target keyword and search directory order method for expressing are got in touch, the searching requirement identification that response receives from the searchers has the search directory order of corresponding described searching requirement keyword, arranges at least a portion search directory order according to described search directory order method for expressing; And

    The searching requirement acceptance division receives searching requirement by communication network from the searchers.
31. 31. the computer recording medium that can read of program realized on computers in record according to a certain method in the 1st to the 30th.

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