KR20140059364A - System and method for providing keyword advertisement - Google Patents

System and method for providing keyword advertisement Download PDF

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Publication number
KR20140059364A
KR20140059364A KR1020120125512A KR20120125512A KR20140059364A KR 20140059364 A KR20140059364 A KR 20140059364A KR 1020120125512 A KR1020120125512 A KR 1020120125512A KR 20120125512 A KR20120125512 A KR 20120125512A KR 20140059364 A KR20140059364 A KR 20140059364A
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KR
South Korea
Prior art keywords
advertisement
search word
advertiser
user terminal
search
Prior art date
Application number
KR1020120125512A
Other languages
Korean (ko)
Inventor
전승혁
Original Assignee
에스케이플래닛 주식회사
Priority date (The priority date is an assumption and is not a legal conclusion. Google has not performed a legal analysis and makes no representation as to the accuracy of the date listed.)
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Publication date
Application filed by 에스케이플래닛 주식회사 filed Critical 에스케이플래닛 주식회사
Priority to KR1020120125512A priority Critical patent/KR20140059364A/en
Publication of KR20140059364A publication Critical patent/KR20140059364A/en

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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0251—Targeted advertisements
    • G06Q30/0255—Targeted advertisements based on user history
    • G06Q30/0256—User search
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0273—Determination of fees for advertising
    • G06Q30/0275—Auctions
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/0601—Electronic shopping [e-shopping]
    • G06Q30/0633—Lists, e.g. purchase orders, compilation or processing
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/06—Buying, selling or leasing transactions
    • G06Q30/08—Auctions

Abstract

The present invention relates to a system and method for a search term advertisement, comprising: a user terminal device for requesting a telephone number search for a search term; A search word display unit for receiving the search word and displaying a searched phone number and a search word advertisement according to the searched word on a user terminal, and when a transaction with a user terminal accessed through the search word advertisement is determined to be successful, Advertising device; And an advertiser terminal device that transmits advertisement data to be posted by the search word advertisement to the search word advertisement device and transmits a transaction completion signal to the search word advertisement device when a transaction with the user terminal device accessed through the search word advertisement is completed . Thereby, a search word advertisement system in which a search fee is auctioned according to a display order of a search result displayed when searching for a telephone number in a terminal device, and the search word advertisement is sold and the advertisement fee is charged when a transaction is concluded for the searched telephone number ≪ / RTI >

Description

[0001] SYSTEM AND METHOD FOR PROVIDING KEYWORD ADVERTISEMENT [0002]

The present invention relates to a search word advertisement system and method, and more particularly, to a search word advertisement system and method in which a search fee is auctioned according to a display order of search results displayed when a terminal device searches for a telephone number, And a query advertisement system and method for imposing an advertisement fee when a transaction is concluded.

Among the additional functions provided through a portable terminal such as a smart phone, the telephone number search function allows a telephone number search even if the user does not know the correct name, by simply inputting a keyword or inputting a business type.

Also, in the case of a delivery service industry such as food, flowers, etc., a function of searching and displaying the shops in the close position based on the user's current position is provided, thereby facilitating use.

On the other hand, when the search result is displayed as a list, the higher the degree of exposure, the higher the advertisement effect can be obtained. Accordingly, various models have been developed for a billing method for providing an advertisement between a service provider providing a search service and an advertiser obtaining an advertisement effect by providing an advertisement through a search result.

As a billing method according to the related art, a billing method by a Pay Per Click (PPC) method has been proposed. The PPC method calculates an advertisement cost by calculating the number of connection connections or the number of effective connections in which a user and an advertiser are connected by clicking information of a specific advertiser included in a search result by a user who made a search request. The advertisement of each advertiser is sequentially arranged in a specific area according to the order of size of one PPC amount (charge per click), and is provided to the user.

In this billing method, since the information of the advertiser who presents the highest PPC amount is placed at the highest position in a specific area, advertisers are required to pay a competitive high PPC amount so that their information can be displayed in a relatively good position And the advertising cost to be borne by each advertiser is also continuously increased.

A method for providing a personalized active yellow page service is disclosed in US Patent Application No. 10-2010-0054024.

SUMMARY OF THE INVENTION The present invention has been made in order to solve the above-mentioned problems, and it is an object of the present invention to provide a method and system for selling a search word advertisement by arranging an advertisement cost in auction format according to a display order of search results displayed when searching for a telephone number, A keyword advertisement system and a method for imposing an advertisement fee in a case where the advertisement keyword is a keyword.

According to an aspect of the present invention, a user terminal for requesting a telephone number search for a search word; A search word display unit for receiving the search word and displaying a searched phone number and a search word advertisement according to the searched word on a user terminal, and when a transaction with a user terminal accessed through the search word advertisement is determined to be successful, Advertising device; And an advertiser terminal device that transmits advertisement data to be posted by the search word advertisement to the search word advertisement device and transmits a transaction completion signal to the search word advertisement device when a transaction with a user terminal device accessed through the search word advertisement is completed A search query advertisement system is provided.

Here, the search word advertisement apparatus may receive a bid for the search word advertisement from a plurality of advertiser terminal devices, and may sell the search word advertisement by winning a corresponding advertiser according to a pre-set winning bid.

According to another aspect of the present invention, there is provided an auction management system comprising: an auction management unit for performing an auction for a search word advertisement selected by an advertiser, receiving a bid from each advertiser, and awarding an advertiser according to a predetermined bidder; An advertisement execution unit for displaying the advertisement data of the corresponding advertiser on the user terminal according to a search word received from the user terminal; A transaction result receiving unit for receiving a transaction result with a user terminal connected through the search word advertisement; And a charge management unit for charging an advertisement fee for the search word advertisement when it is determined that the transaction is completed through the search word advertisement according to the transaction result received by the transaction result receiving unit.

Here, the advertisement data DB storing the search word advertisement of the advertiser may be further included.

The advertisement execution unit may include at least one of a phone call menu capable of connecting a phone call to a store corresponding to the search word advertisement and an Internet order menu capable of inputting an order by a data communication method using a wired / Can be displayed.

The transaction result receiving unit may receive a transaction result with the user terminal from the advertiser terminal of the advertiser.

According to another aspect of the present invention, there is provided a method for searching for a search term, comprising: (a) transmitting a telephone number search request for a search term in a user terminal; (b) receiving the search word from the search word advertisement device and displaying the advertisement data according to the search word on the user terminal device; (c) selecting the advertisement data from the user terminal device and accessing the corresponding advertiser terminal device; (d) transmitting a transaction result of a user terminal device connected to the advertiser terminal device to the search word advertisement device; And (e) charging a fee for the search word advertisement when the transaction with the user terminal accessed through the search word advertisement is completed.

Here, before the step (a), the step of receiving a bid for the search word advertisement from a plurality of advertiser terminal devices in the search word advertisement device, and selling the search word advertisement by winning the corresponding advertiser according to a pre-set winning bid .

According to another aspect of the present invention, there is provided a method for providing a service to an advertiser, the method comprising the steps of: (a) auctioning a search word advertisement selected by an advertiser, receiving a bid from each advertiser, and winning an advertiser according to a predetermined winning bid; (b) displaying advertisement data of a corresponding advertiser on the user terminal according to a search word received from the user terminal; (c) receiving a transaction result with the user terminal device from an advertiser terminal device of the advertiser selected by the user terminal device; And (d) charging an advertisement fee for the search query advertisement when it is determined that the transaction is completed through the search query advertisement.

Here, the step (b) may include at least one of a phone call menu for connecting a phone call to a store corresponding to the search query advertisement and an Internet order menu for inputting an order by a data communication method using a wired / wireless Internet or satellite communication And displaying one of them.

The step (d) may include determining that the transaction is completed through the search query advertisement when the purchase completion menu is selected in the Internet order menu.

According to another aspect of the present invention, there is provided a method of providing a service for an advertiser, the method comprising the steps of: auction an advertisement of a search word selected by an advertiser, receiving a bid from each advertiser, Displaying advertisement data of a corresponding advertiser on the user terminal according to a search word received from the user terminal; Receiving a transaction result with the user terminal device from an advertiser terminal device of the advertiser selected in the user terminal device; And a step of imposing an advertisement charge on the search word advertisement when it is determined that the transaction is completed through the search word advertisement, and a recording medium readable by the electronic device is provided.

According to the search word advertisement system and method of the present invention, when a terminal device sells a search word advertisement by setting an advertisement cost according to a display order of search results displayed when searching for a telephone number, It is possible to prevent the advertisement cost bidding on the auction system from being set too high by imposing the advertisement fee.

In addition, according to the search word advertisement system and method of the present invention, an advertisement fee is charged only when a transaction is concluded, so that an advertisement fee is reasonably charged.

1 is a configuration diagram of a search word advertisement system according to an embodiment of the present invention;
2 is a control block diagram of a search word advertisement apparatus according to an embodiment of the present invention,
3 is a control flow diagram of a search query advertisement system according to an embodiment of the present invention,
4 is a control flowchart of a query advertisement system according to another embodiment of the present invention.

Hereinafter, preferred embodiments of the present invention will be described in detail with reference to the accompanying drawings. In the following description with reference to the accompanying drawings, the same or corresponding components will be denoted by the same reference numerals, and redundant description thereof will be omitted.

1 is a configuration diagram of a search term advertisement system according to an embodiment of the present invention.

As shown in FIG. 1, the search word advertisement system includes a user terminal 100 for requesting a search for a telephone number for a search word and a search word, a search word advertisement according to a search word, And transmits the advertisement data to be posted to the search word advertisement apparatus 200 and the search word advertisement apparatus 200, which are charged with an advertisement fee to the search word advertisement when it is determined that the transaction with the user connected through the search word advertisement is completed, And an advertiser terminal device 300 for transmitting a transaction completion signal to the search word advertisement device 200 when a transaction with the user terminal device 100 accessed through the search word advertisement is completed.

The advertiser terminal device 300 can transmit the advertisement bid to the search word advertisement apparatus 200 and can transmit the advertisement data when the bid successfully. When the advertiser terminal device 300 is connected to the user terminal device 100 through the advertisement posted on the search word advertisement device 200, the advertiser terminal device 300 transmits to the search word advertisement device 200 whether or not the transaction is successful.

The advertiser terminal device 300 may be any digital device that supports communication functions such as a personal computer, a notebook computer, a smart phone, a tablet, a cellular phone, and the like, It can be selected as the advertiser terminal device 300.

The user terminal device 100 can use the telephone number search function in the search word advertisement device 200 and confirm the advertisement data and the telephone number displayed in the search result and request the purchase to the store operated by the advertiser. The user can request the purchase verbally by talking directly with the advertiser by using the user terminal device 100 or by sending the purchase request data to the advertiser terminal device 300 side.

The user terminal device 100 may be any digital device that supports communication functions such as a personal computer, a notebook computer, a smart phone, a tablet, a cellular phone, and the like, And can be selected as the user terminal device 100.

The search word advertisement apparatus 200 may provide a telephone number search service to the user terminal device 100 and may display the advertisement data requested by the advertiser.

The search word advertisement device 200 auctions the search advertisement displayed on the phone number search service, bids an advertisement fee from the advertiser who wants to publish the search advertisement, and transmits the advertisement price to the advertiser The search ad is won.

The search word advertisement apparatus 200 receives and stores the advertisement data from the successful advertiser and posts the advertisement data of the corresponding advertiser in the search result of the telephone number according to the search word requested by the user terminal device 100.

When the search word advertisement apparatus 200 selects the advertisement data displayed in the search result list in the user terminal device 100, the search word advertisement apparatus 200 displays a connection menu for attempting connection with the advertiser terminal device 300 that has posted the advertisement. The connection menu may include a call menu for connecting a phone call with the advertiser terminal 300, an Internet order menu for performing an order by a wire / wireless internet or a data communication method using satellite communication.

The search word advertisement apparatus 200 receives transaction confirmation information from the advertiser terminal device 300 and determines whether a transaction is established through the advertisement selected in the user terminal device 100. If it is determined that the transaction is established, the search query advertisement device 200 charges an advertisement fee for the corresponding advertisement.

According to such a configuration, the present invention is characterized in that the terminal device charges the advertisement cost according to the display order of the search result displayed when searching for the telephone number, sells the search word advertisement by the auction method, It is possible to prevent the advertisement cost bidding in the auction system from being set too high. In addition, when the transaction is concluded, the advertisement fee is charged, so that the advertisement fee is reasonably charged.

2 is a control block diagram of a search word advertisement apparatus 200 according to an embodiment of the present invention.

2, the search word advertisement apparatus 200 includes an auction management unit 230 for receiving a bid from the terminal device 300 and awarding an advertiser according to a pre-set winning bid, An advertisement execution unit 220 for displaying the advertisement data of the corresponding advertiser on the user terminal device 100 according to the search word, a transaction result receiving unit 240 for receiving the transaction result with the user connected through the search word advertisement, And a charge management unit 270 charging an advertisement fee for the search word advertisement when it is determined that the transaction has been completed through the search word advertisement according to the transaction result received by the search termination unit 240.

The search word advertisement apparatus 200 also includes a telephone number DB 250, an advertisement data DB 260, a search engine 210 and a control unit 280 for controlling the flow of control signals of the respective components.

In the telephone number DB 250, information of a store corresponding to a search word and telephone number information of the store are stored.

The advertisement data DB 260 stores advertisement data of each store received from the advertiser terminal device 300.

The search engine 210 searches the telephone number DB 250 for the telephone number of the store according to the search word received from the user terminal device 100 and searches for the advertisement data corresponding to the search word from the advertisement data DB 260 .

The advertisement execution unit 220 displays the advertisement data retrieved from the search engine 210 on the user terminal device 100. The advertisement executing unit 220 may provide the advertisement data with an access menu that can access the store. The connection menu may include a phone call menu for connecting a phone call to the store, an Internet order menu for inputting an order through a wired / wireless Internet or a data communication method using satellite communication.

The auction management unit 230 performs an auction on the search word selected by the advertiser, receives a bid from each advertiser, and auctioned the advertiser according to a predetermined winning bid. Here, the auction management unit 230 may determine a bid based on the bid price of each advertiser, and may award a search advertisement by the search word to the top n advertisers who have offered a high bid price.

The transaction result receiving unit 240 receives from the advertiser terminal device 300 whether or not a transaction with a user connected through the search word advertisement is established.

When it is determined that the transaction is established through the transaction result receiving unit 240, the charge management unit 270 charges an advertisement fee for the advertisement. Here, in the case where the transaction is not established, it is possible not to charge an advertisement fee, or to charge only a predetermined minimum advertisement cost.

The control unit 280 retrieves the telephone number of the store from the telephone number DB 250 using the search engine 210 according to the search word received from the user terminal device 100 and transmits the search result to the user terminal device 100 Can be displayed. The phone number search function may be performed by the search word advertisement apparatus 200 itself or through an external search apparatus that provides a search service.

The control unit 280 controls the auction management unit 230 to perform an auction on the search term selected by the advertiser, receive the bid from each advertiser, and award the advertiser according to the predetermined bidder. Here, if the telephone number search service performs a function of searching for stores close to the user based on the user's location, the advertiser participating in the auction may be limited to the advertiser located at a searchable distance based on the specific area.

The control unit 280 receives the advertisement data from the successful advertiser terminal device 300 and stores the advertisement data in the advertisement data DB 260. Thereafter, the control unit 280 may search for the corresponding advertisement data in the advertisement data DB 260 using the search engine 210 according to the search word received from the user terminal device 100. [ The retrieved advertisement data is displayed on the user terminal device 100 through the advertisement execution unit 220 under the control of the control unit 280. [

The control unit 280 receives the transaction establishment result with the user connected through the search word advertisement through the transaction result receiving unit 240 and charges the advertisement fee by controlling the charge management unit 270 when the transaction is established.

FIG. 3 is a flowchart illustrating a control method of a search term advertisement system according to an exemplary embodiment of the present invention.

The auction managing unit 230 of the search word advertising apparatus 200 posts the start price of the search word advertisement based on the specific region (S110). When the telephone number search service is provided based on the user's location, the search term advertisement device 200 can provide the start price of the search term advertisement only to the advertiser terminal device 300 that is searched on the basis of the specific area.

The auction management unit 230 of the search word advertisement apparatus 200 receives a bid of the search word advertisement from the advertiser terminal device 300 (S120).

When the bidding is completed, the auction management unit 230 wins the search word advertisement according to the predetermined winning bid (S130). Here, the auction management unit 230 may determine a bid based on the bid price of each advertiser, and may award a search advertisement by the search word to the top n advertisers who have offered a high bid price.

The advertiser can receive the search word advertisement through the auction process, and if the winning bid is confirmed, the advertisement word is transmitted to the search word advertisement apparatus 200 side. The advertisement data of the advertiser may be displayed on the search result list when the user searches for the telephone number.

FIG. 4 is a control flowchart of a search term advertisement system according to another embodiment of the present invention. FIG. 4 illustrates a process of providing advertisement data of an advertiser and charging an advertisement fee for the advertisement data.

The search word advertisement apparatus 200 receives a search word from the user terminal device 100 in step S210 and searches the phone number database 250 for the phone number of the store using the search engine 210 according to the received search word The advertisement data DB 260 retrieves the corresponding advertisement data (S220).

The search word advertisement apparatus 200 displays the searched telephone number and advertisement data on the user terminal device 100 (S230). Here, the advertisement execution unit 220 of the search word advertisement apparatus 200 may provide a connection menu for connection with the store to the advertisement data. The phone number search function may be performed by the search word advertisement apparatus 200 itself or through an external search apparatus that provides a search service.

The search word advertisement apparatus 200 monitors whether the advertisement data is selected in the user terminal device 100 (S240).

If the user selects advertisement data displayed on the terminal device, the search word advertisement device 200 displays a connection menu with the corresponding advertiser terminal device 300 (S250). Here, the connection menu may include a phone call menu for connecting a phone call to the store, an Internet order menu for inputting an order by a data communication method using a wired / wireless Internet or satellite communication, and the like.

The search advertisement apparatus 200 checks whether a transaction with a user connected through the search word advertisement is established (S260). If the transaction is established, the search advertisement apparatus 200 controls the charge management unit 270 to charge an advertisement fee (S270). Here, the establishment of the transaction may be received from the advertiser terminal device 300 or may be received from the user terminal device 100.

According to another aspect of the present invention, there is provided a method of searching for a keyword, the method comprising: auctioning a search word advertisement selected by an advertiser, receiving a bid from each advertiser, and winning an advertiser according to a predetermined winning bid; Displaying advertisement data of a corresponding advertiser on the user terminal according to a search word received from the user terminal; Receiving a transaction result with the user terminal device from an advertiser terminal device of the advertiser selected in the user terminal device; And a step of charging an advertisement fee for the search word advertisement when it is determined that the transaction has been completed through the search word advertisement, the control word of the search word advertisement apparatus may be recorded in a program and recorded in a recording medium readable by the electronic device.

The control method of the search word advertisement apparatus can be formed by a program, and the codes and code segments constituting the program can be easily deduced by a programmer in the field. In addition, the program relating to the control method of the search word advertisement apparatus may be stored in an information storage medium (readable medium) readable by the electronic apparatus, and read and executed by the electronic apparatus.

Thus, those skilled in the art will appreciate that the present invention may be embodied in other specific forms without departing from the spirit or essential characteristics thereof. It is therefore to be understood that the embodiments described above are to be considered in all respects only as illustrative and not restrictive. The scope of the present invention is defined by the appended claims rather than the detailed description and all changes or modifications derived from the meaning and scope of the claims and their equivalents are to be construed as being included within the scope of the present invention do.

The present invention relates to a search word advertising system for selling a search word advertisement by setting an advertisement cost according to a display order of a search result displayed when searching for a telephone number in a terminal device and auctioning the advertisement cost, Methods can be provided.

100: user terminal device 200: search word advertisement device
210: Search Engine 220: Ad Execution Unit
230: auction management unit 240: transaction result receiving unit
250: telephone number DB 260: advertisement data DB
270: charge management unit 280:
300: Advertiser terminal device

Claims (12)

A user terminal device for requesting a telephone number search for a search word;
A search word display unit for receiving the search word and displaying a searched phone number and a search word advertisement according to the searched word on a user terminal, and when a transaction with a user terminal accessed through the search word advertisement is determined to be successful, Advertising device; And
And an advertiser terminal device which transmits advertisement data to be posted by the search word advertisement to the search word advertisement device and transmits a transaction completion signal to the search word advertisement device when a transaction with the user terminal device accessed through the search word advertisement is completed, Advertising system. The method according to claim 1,
The search word advertisement apparatus includes:
Receives a bid for the search word advertisement from a plurality of advertiser terminal devices, and sells the search word advertisement by winning the advertiser according to a predetermined winning bid. An auction management unit for performing an auction for a search word advertisement selected by an advertiser, receiving a bid from each advertiser terminal device, and awarding an advertiser according to a pre-set winning bid;
An advertisement execution unit for displaying the advertisement data of the corresponding advertiser on the user terminal according to a search word received from the user terminal;
A transaction result receiving unit for receiving a transaction result with a user terminal connected through the search word advertisement; And
And a charge management unit for charging an advertisement fee for the search word advertisement when it is determined that the transaction is completed through the search word advertisement according to the transaction result received by the transaction result receiving unit. The method of claim 3,
And an advertisement data DB storing a search word advertisement of the advertiser. The method of claim 3,
The advertisement execution unit,
Wherein the display unit displays at least one of a phone call menu for connecting a phone call to a store corresponding to the search word advertisement and an Internet order menu for inputting an order by a data communication method using a wired or wireless Internet or satellite communication. Advertising device. The method of claim 3,
The transaction result receiving unit,
And receives a transaction result with the user terminal device from the advertiser terminal device of the advertiser. (a) transmitting a telephone number search request for a search term in a user terminal;
(b) receiving the search word from the search word advertisement device and displaying the advertisement data according to the search word on the user terminal device;
(c) selecting the advertisement data from the user terminal device and accessing the corresponding advertiser terminal device;
(d) transmitting a transaction result of a user terminal device connected to the advertiser terminal device to the search word advertisement device; And
(e) charging the advertisement of the search word advertisement to the search word advertisement apparatus when a transaction with the user terminal connected through the search word advertisement is completed. 8. The method of claim 7,
Before the step (a)
Further comprising the step of receiving a bid for the search word advertisement from a plurality of advertiser terminal devices in the search word advertisement device and selling the search word advertisement by winning the advertiser according to a pre-set winning bid. Control method. (a) performing an auction for a search word advertisement selected by an advertiser, receiving a bid from each advertiser terminal device, and winning an advertiser according to a predetermined winning bid;
(b) displaying advertisement data of a corresponding advertiser on the user terminal according to a search word received from the user terminal;
(c) receiving a transaction result with the user terminal device from an advertiser terminal device of the advertiser selected by the user terminal device; And
(d) charging an advertisement fee for the search query advertisement when it is determined that the transaction has been completed through the search query advertisement. 10. The method of claim 9,
The step (b)
Displaying at least one of a phone call menu for connecting a phone call to a store corresponding to the search word advertisement and an Internet order menu for inputting an order by a data communication method using a wired / wireless Internet or satellite communication And a control unit for controlling the search word advertisement apparatus. 11. The method of claim 10,
The step (d)
And determining that a transaction has been completed through the search word advertisement when the purchase complete menu is selected in the Internet order menu. Receiving a bid from each advertiser terminal device by performing an auction for a search word advertisement selected by an advertiser, and winning an advertiser according to a predetermined winning bid; Displaying advertisement data of a corresponding advertiser on the user terminal according to a search word received from the user terminal; Receiving a transaction result with the user terminal device from an advertiser terminal device of the advertiser selected in the user terminal device; And imposing an advertisement fee on the search word advertisement when it is determined that the transaction has been completed through the search word advertisement, the program being recorded with the program.
KR1020120125512A 2012-11-07 2012-11-07 System and method for providing keyword advertisement KR20140059364A (en)

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Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160009781A (en) 2014-07-16 2016-01-27 네이버 주식회사 Apparatus, method and readable recording medium of providing survey

Cited By (1)

* Cited by examiner, † Cited by third party
Publication number Priority date Publication date Assignee Title
KR20160009781A (en) 2014-07-16 2016-01-27 네이버 주식회사 Apparatus, method and readable recording medium of providing survey

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