CN116016997A

CN116016997A - Preloaded multimedia processing method, medium, device and computing equipment

Info

Publication number: CN116016997A
Application number: CN202211580461.1A
Authority: CN
Inventors: 吴阳民
Original assignee: Hangzhou Netease Cloud Music Technology Co Ltd
Current assignee: Hangzhou Netease Cloud Music Technology Co Ltd
Priority date: 2022-12-09
Filing date: 2022-12-09
Publication date: 2023-04-25

Abstract

The embodiment of the disclosure provides a preloaded multimedia processing method, medium, device and computing equipment, and relates to the technical field of Internet, wherein the preloaded multimedia processing method comprises the following steps: the client responds to an execution instruction for acquiring the preloaded multimedia and sends a request message for acquiring the preloaded multimedia to the server; the server side responds to the request message, acquires the preloaded multimedia, determines a strategy group corresponding to the preloaded multimedia, determines the display probability corresponding to the preloaded multimedia according to a probability distribution rule corresponding to the strategy group, and sends a response message carrying the preloaded multimedia and the display probability thereof to the client side; the client determines a target display interval corresponding to the preloaded multimedia in a preset interval according to the display probability corresponding to the preloaded multimedia, and determines target preloaded multimedia to be displayed according to the random number in the preset interval and the target display interval. The present disclosure is capable of more precisely controlling the exposure of preloaded multimedia.

Description

Preloaded multimedia processing method, medium, device and computing equipment

Technical Field

Embodiments of the present disclosure relate to the field of internet technology, and more particularly, to a preloaded multimedia processing method, medium, apparatus, and computing device.

Background

This section is intended to provide a background or context to the embodiments of the disclosure recited in the claims. The description herein is not admitted to be prior art by inclusion in this section.

Preloading multimedia is an important process to ensure the exposure of the boot multimedia. The preloaded multimedia can ensure that a part of multimedia materials are downloaded to the client in advance by acquiring the multimedia data in advance, and can display the preloaded multimedia after the client fails to acquire the multimedia in real time so as to fully utilize the opportunity of multimedia display. The preloaded multimedia is, for example, a preferential transaction Purchase (PD) mode multimedia.

Currently, for preloaded multimedia in a PD mode, a fixed value probability allocation manner is generally used to determine a presentation probability of each preloaded multimedia, for example, 8% of presentation probability is allocated to each preloaded multimedia in the PD mode. However, the distribution of the display probability of the preloaded multimedia is performed in the above manner, so that the exposure of the preloaded multimedia cannot be precisely controlled.

Disclosure of Invention

The disclosure provides a preloaded multimedia processing method, medium, device and computing equipment, which are used for solving the problem that the exposure of preloaded multimedia cannot be accurately controlled by distributing the display probability of the preloaded multimedia in the current mode.

In a first aspect of the embodiments of the present disclosure, a method for processing preloaded multimedia is provided, which is applied to a server, and the method for processing preloaded multimedia includes:

responding to a request message sent by a client for acquiring the preloaded multimedia, and acquiring the preloaded multimedia;

determining a policy group corresponding to the preloaded multimedia;

determining the display probability corresponding to the preloaded multimedia according to the probability distribution rule corresponding to the strategy group;

and sending a response message to the client, wherein the response message carries the preloaded multimedia and the display probability corresponding to the preloaded multimedia.

In one possible implementation, determining a policy group corresponding to the preloaded multimedia includes: and determining policy grouping corresponding to the preloaded multimedia according to a target interval in which the attribute features of the preloaded multimedia are located, wherein the attribute features comprise at least one of total exposure demand, number of orientation conditions and residual exposure demand corresponding to the preloaded multimedia, and different attribute features correspond to different intervals.

In one possible implementation manner, determining the policy group corresponding to the preloaded multimedia according to the target interval where the attribute feature of the preloaded multimedia is located includes: if the preloaded multimedia meets the first strategy, determining that a strategy group corresponding to the preloaded multimedia is a first group, wherein the first strategy is that the total exposure demand corresponding to the preloaded multimedia is smaller than a first preset value, the number of orientation conditions is larger than a second preset value and the residual exposure demand is smaller than a third preset value; if the preloaded multimedia meets a second strategy, determining that a strategy group corresponding to the preloaded multimedia is a second group, wherein the second strategy is that the total exposure demand corresponding to the preloaded multimedia is larger than a first preset value and smaller than a fourth preset value, the number of orientation conditions is larger than the second preset value, and the residual exposure demand is larger than a third preset value; if the preloaded multimedia meets a third strategy, determining that the strategy group corresponding to the preloaded multimedia is a third group, wherein the third strategy is that the total exposure demand corresponding to the preloaded multimedia is larger than a fourth preset value; if the preloaded multimedia does not meet the first strategy, the second strategy and the third strategy, determining that the strategy group corresponding to the preloaded multimedia is a fourth group, wherein the display probability of the preloaded multimedia in the fourth group is a fifth preset value.

In one possible implementation manner, determining the presentation probability corresponding to the preloaded multimedia according to the probability distribution rule corresponding to the policy packet includes: if the policy packet corresponding to the preloaded multimedia is the first packet, determining a first presentation probability corresponding to each preloaded multimedia in the first packet according to the following probability distribution rule: and determining a first display probability corresponding to each preloaded multimedia in the first group according to the preset stock total exposure demand and the total exposure demand corresponding to each preloaded multimedia contained in the first group.

In one possible implementation, the preloaded multimedia processing method further includes: if the policy packet corresponding to the preloaded multimedia is a second packet, determining a second presentation probability corresponding to each preloaded multimedia in the second packet according to the following probability distribution rule: determining the total display probability corresponding to the second packet according to the first display probability; and determining a second display probability corresponding to each preloaded multimedia in the second packet according to the total display probability corresponding to the second packet, the probability upper limit expansion factor, the total exposure demand corresponding to the second packet and the total exposure demand corresponding to each preloaded multimedia contained in the second packet.

In one possible implementation, the preloaded multimedia processing method further includes: if the policy packet corresponding to the preloaded multimedia is a third packet, determining a third presentation probability corresponding to each preloaded multimedia in the third packet according to the following probability distribution rule: determining the total display probability corresponding to the third packet according to the total display probability corresponding to the second packet and the second display probability; and determining a third presentation probability corresponding to each preloaded multimedia in the third packet according to the total presentation probability corresponding to the third packet and the total number of preloaded multimedia contained in the third packet.

In one possible implementation, preloading the multimedia into a plurality, sending a response message to the client, includes: sequencing the total exposure demand corresponding to the preloaded multimedia from high to low, and determining the display sequence corresponding to each preloaded multimedia; and sending a response message to the client, wherein the response message carries the preloaded multimedia, the display probability corresponding to the preloaded multimedia and the display sequence.

In a second aspect, an embodiment of the present disclosure provides a preloaded multimedia processing method, applied to a client, including:

Responding to an execution instruction for acquiring the preloaded multimedia, and sending a request message for acquiring the preloaded multimedia to a server;

receiving a response message sent by a server, wherein the response message carries preloaded multimedia and display probability corresponding to the preloaded multimedia;

according to the display probability corresponding to the preloaded multimedia, determining a target display interval corresponding to the preloaded multimedia in a preset interval;

and determining target preloaded multimedia to be displayed according to the random number in the preset interval and the target display interval.

In one possible implementation manner, the preloaded multimedia is multiple, the response message further carries a display sequence corresponding to the preloaded multimedia, and the determining, according to the display probability corresponding to the preloaded multimedia, the target display interval corresponding to the preloaded multimedia in the preset interval includes: determining a target display interval corresponding to the first preloaded multimedia according to the display probability corresponding to the first preloaded multimedia; the target presentation interval corresponding to the preloaded multimedia after the first preloaded multimedia is determined by: and determining a target display interval corresponding to the current preloaded multimedia according to the sum of the display probability corresponding to the current preloaded multimedia and the display probability corresponding to the preloaded multimedia before the current preloaded multimedia.

In one possible implementation manner, after determining the target preloaded multimedia to be displayed, the preloaded multimedia processing method further includes: the target preloaded multimedia is presented.

In a third aspect, an embodiment of the present disclosure provides a preloaded multimedia processing device, applied to a server, where the preloaded multimedia processing device includes:

the acquisition module is used for responding to a request message sent by the client and used for acquiring the preloaded multimedia, and acquiring the preloaded multimedia;

a first determining module, configured to determine a policy packet corresponding to the preloaded multimedia;

the second determining module is used for determining the display probability corresponding to the preloaded multimedia according to the probability distribution rule corresponding to the strategy group;

and the sending module is used for sending a response message to the client, wherein the response message carries the preloaded multimedia and the display probability corresponding to the preloaded multimedia.

In one possible implementation, the first determining module is specifically configured to: and determining policy grouping corresponding to the preloaded multimedia according to a target interval in which the attribute features of the preloaded multimedia are located, wherein the attribute features comprise at least one of total exposure demand, number of orientation conditions and residual exposure demand corresponding to the preloaded multimedia, and different attribute features correspond to different intervals.

In one possible implementation manner, the first determining module is specifically configured to, when determining, according to a target interval in which an attribute feature of the preloaded multimedia is located, a policy packet corresponding to the preloaded multimedia: if the preloaded multimedia meets the first strategy, determining that a strategy group corresponding to the preloaded multimedia is a first group, wherein the first strategy is that the total exposure demand corresponding to the preloaded multimedia is smaller than a first preset value, the number of orientation conditions is larger than a second preset value and the residual exposure demand is smaller than a third preset value; if the preloaded multimedia meets a second strategy, determining that a strategy group corresponding to the preloaded multimedia is a second group, wherein the second strategy is that the total exposure demand corresponding to the preloaded multimedia is larger than a first preset value and smaller than a fourth preset value, the number of orientation conditions is larger than the second preset value, and the residual exposure demand is larger than a third preset value; if the preloaded multimedia meets a third strategy, determining that the strategy group corresponding to the preloaded multimedia is a third group, wherein the third strategy is that the total exposure demand corresponding to the preloaded multimedia is larger than a fourth preset value; if the preloaded multimedia does not meet the first strategy, the second strategy and the third strategy, determining that the strategy group corresponding to the preloaded multimedia is a fourth group, wherein the display probability of the preloaded multimedia in the fourth group is a fifth preset value.

In one possible implementation, the second determining module is specifically configured to: if the policy packet corresponding to the preloaded multimedia is the first packet, determining a first presentation probability corresponding to each preloaded multimedia in the first packet according to the following probability distribution rule: and determining a first display probability corresponding to each preloaded multimedia in the first group according to the preset stock total exposure demand and the total exposure demand corresponding to each preloaded multimedia contained in the first group.

In one possible implementation, the second determining module is further configured to: if the policy packet corresponding to the preloaded multimedia is a second packet, determining a second presentation probability corresponding to each preloaded multimedia in the second packet according to the following probability distribution rule: determining the total display probability corresponding to the second packet according to the first display probability; and determining a second display probability corresponding to each preloaded multimedia in the second packet according to the total display probability corresponding to the second packet, the probability upper limit expansion factor, the total exposure demand corresponding to the second packet and the total exposure demand corresponding to each preloaded multimedia contained in the second packet.

In one possible implementation, the second determining module is further configured to: if the policy packet corresponding to the preloaded multimedia is a third packet, determining a third presentation probability corresponding to each preloaded multimedia in the third packet according to the following probability distribution rule: determining the total display probability corresponding to the third packet according to the total display probability corresponding to the second packet and the second display probability; and determining a third presentation probability corresponding to each preloaded multimedia in the third packet according to the total presentation probability corresponding to the third packet and the total number of preloaded multimedia contained in the third packet.

In one possible implementation, the preloaded multimedia is a plurality of, and the sending module is specifically configured to: sequencing the total exposure demand corresponding to the preloaded multimedia from high to low, and determining the display sequence corresponding to each preloaded multimedia; and sending a response message to the client, wherein the response message carries the preloaded multimedia, the display probability corresponding to the preloaded multimedia and the display sequence.

In a fourth aspect, embodiments of the present disclosure provide a preloaded multimedia processing apparatus, applied to a client, the preloaded multimedia processing apparatus including:

the sending module is used for responding to the execution instruction for acquiring the preloaded multimedia and sending a request message for acquiring the preloaded multimedia to the server;

the receiving module is used for receiving a response message sent by the server, wherein the response message carries preloaded multimedia and display probability corresponding to the preloaded multimedia;

the first determining module is used for determining a target display interval corresponding to the preloaded multimedia in a preset interval according to the display probability corresponding to the preloaded multimedia;

and the second determining module is used for determining target preloaded multimedia to be displayed according to the random number in the preset interval and the target display interval.

In one possible implementation manner, the preloaded multimedia is a plurality of, the response message further carries a display sequence corresponding to the preloaded multimedia, and the first determining module is specifically configured to: determining a target display interval corresponding to the first preloaded multimedia according to the display probability corresponding to the first preloaded multimedia; the target presentation interval corresponding to the preloaded multimedia after the first preloaded multimedia is determined by: and determining a target display interval corresponding to the current preloaded multimedia according to the sum of the display probability corresponding to the current preloaded multimedia and the display probability corresponding to the preloaded multimedia before the current preloaded multimedia.

In one possible implementation, the preloaded multimedia processing device further comprises: and the display module is used for displaying the target preloaded multimedia after the second determination module determines the target preloaded multimedia to be displayed.

In a fifth aspect, embodiments of the present disclosure provide a computing device comprising: a processor, a memory communicatively coupled to the processor;

the memory stores computer-executable instructions;

the processor executes the computer-executable instructions stored in the memory to implement the preloaded multimedia processing method according to the first or second aspect of the present disclosure.

In a sixth aspect, embodiments of the present disclosure provide a storage medium having stored therein computer program instructions which, when executed, implement a preloaded multimedia processing method according to the first or second aspects of the present disclosure.

In a seventh aspect, embodiments of the present disclosure provide a computer program product comprising a computer program which, when executed by a processor, implements the preloaded multimedia processing method according to the first or second aspect of the present disclosure.

The method, medium, device and computing equipment for processing the preloaded multimedia provided by the embodiment of the disclosure send a request message for acquiring the preloaded multimedia to a server through a client in response to an execution instruction for acquiring the preloaded multimedia; the method comprises the steps that a server side responds to receiving a request message which is sent by a client side and used for obtaining preloaded multimedia, and the preloaded multimedia is obtained; the method comprises the steps that a server determines a strategy grouping corresponding to the preloaded multimedia, determines a display probability corresponding to the preloaded multimedia according to a probability distribution rule corresponding to the strategy grouping, and sends a response message to a client, wherein the response message carries the preloaded multimedia and the display probability corresponding to the preloaded multimedia; the client determines a target display interval corresponding to the preloaded multimedia in a preset interval according to the display probability corresponding to the preloaded multimedia, and determines target preloaded multimedia to be displayed according to the random number in the preset interval and the target display interval. In the method, the server determines the display probability corresponding to the preloaded multimedia according to the probability distribution rule corresponding to the policy group to which the preloaded multimedia belongs, instead of determining the display probability corresponding to the preloaded multimedia by using a fixed value probability distribution mode, so that the exposure of the preloaded multimedia can be controlled more accurately, and the display probability of the preloaded multimedia can be utilized to the maximum extent; in addition, the client side adopts a random number mode to preload the target to be displayed according to the display probability corresponding to the preloaded multimedia, so that the exposure of the preloaded multimedia better accords with the exposure probability expectation.

Drawings

The above, as well as additional purposes, features, and advantages of exemplary embodiments of the present disclosure will become readily apparent from the following detailed description when read in conjunction with the accompanying drawings. Several embodiments of the present disclosure are illustrated by way of example, and not by way of limitation, in the figures of the accompanying drawings, in which:

FIG. 1 is a schematic diagram of an advertisement presentation process provided in the related art;

fig. 2 is a schematic view of an application scenario provided in an embodiment of the present disclosure;

fig. 3 is a signaling interaction schematic diagram of a preloaded multimedia processing method according to an embodiment of the disclosure;

FIG. 4 is a flow chart of a method for preloaded multimedia processing according to an embodiment of the present disclosure;

FIG. 5 is a flow chart of a method of preloaded multimedia processing according to another embodiment of the present disclosure;

FIG. 6 is a flow chart of a method of preloaded multimedia processing according to yet another embodiment of the present disclosure;

FIG. 7 is a flow chart of a pre-load advertisement pre-fetch link provided by an embodiment of the present disclosure;

FIG. 8 is a schematic diagram of a preloaded multimedia processing device according to an embodiment of the present disclosure;

FIG. 9 is a schematic diagram of a preloaded multimedia processing device according to another embodiment of the present disclosure;

FIG. 10 is a schematic diagram of a storage medium according to an embodiment of the disclosure;

Fig. 11 is a schematic structural diagram of a computing device according to an embodiment of the disclosure.

In the drawings, the same or corresponding reference numerals indicate the same or corresponding parts.

Detailed Description

The principles and spirit of the present disclosure will be described below with reference to several exemplary embodiments. It should be understood that these embodiments are presented merely to enable one skilled in the art to better understand and practice the present disclosure and are not intended to limit the scope of the present disclosure in any way. Rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the scope of the disclosure to those skilled in the art.

Those skilled in the art will appreciate that embodiments of the present disclosure may be implemented as a system, apparatus, device, method, or computer program product. Accordingly, the present disclosure may be embodied in the following forms, namely: complete hardware, complete software (including firmware, resident software, micro-code, etc.), or a combination of hardware and software.

According to embodiments of the present disclosure, a preloaded multimedia processing method, medium, apparatus, and computing device are presented.

In this context, it is to be understood that the terms involved:

A demand side platform (Demand Side Platform, DSP) assists advertisers or agents in accurate bid buying and displaying of ad traffic on a Real Time Bidding (RTB) market, with decisions from accepting bid requests to ad bid responses at the ad exchange platform being on the order of milliseconds.

A provider Platform (SSP), the media party can manage its own ad slots on the SSP to control the presentation of the ads.

An AD-Exchange (ADX) platform that performs bid organization in connection with buyers (DSP) and sellers (SSP) of the AD transaction to match the transaction; the processing aging requirements for receiving requests from SSPs, and for retrieving advertisements from multiple DSPs, and for selecting responses, are typically on the order of milliseconds.

A programmed direct purchase transaction model (Programmatic Direct Buying, PDB), which is the best quality of all advertising resources on the part of the media, which are usually pretty or underserved; thus, to obtain these premium advertising resources, advertisers often agree in advance with the media parties to place a price, reserving these premium resources for sale to others.

A PD mode, in which, in the case where the advertisement resources of the best quality are contracted, the media party still has some resources of relatively good quality, the display amount of which is uncertain, and the advertiser purchases the resources of which the amount is uncertain at a good price with the media party, the purchase mode being the PD mode; the PD mode has the defects of uncertainty of resources, but has the advantages that an advertiser does not need to promise the delivery amount to media, and can select target people needed by the advertiser to deliver, so that the waste of advertisement resources is avoided; compared with PDB, the method has the greatest advantage that the target user can be flexibly and directionally selected; since the resource bits are uncertain, but the price can be fixed by a priori quotient, the PD is guaranteed with no guarantee, and the PD is usually in a mode of 1 to 1 (namely 1v 1), and is sold in a mode of thousands of times of display charging in most cases.

Thousands of shows Charging (CPM) is based on price of thousands of advertisements, as to whether these shows bring corresponding benefits, the advertiser estimates and controls risks in them; for example, if a price of a thousand exposures of a certain advertisement slot is 10 yuan, cpm=10; in most internet brand advertisements, especially video advertisements, CPM is the mainstream way of billing, because brand advertisements target a longer return, and it is difficult to directly calculate click value through short-term data feedback.

And (3) advertising (PD_CPM) in a PD mode sold by the CPM, wherein the advertising (PD_CPM) represents the price-keeping and non-quality-keeping advertising sold in the CPM mode.

Time-based billing (Cost PerTime, CPT), which is an advertisement that is billed in Time; charging according to time length is a form of advertising in a packet time slot, an advertiser selects an advertising position and a time for advertising, and the cost is irrelevant to the click rate of the advertisement; the CPT mode is adopted to sell advertisements, the website owner decides the price of each advertisement position, the advertiser selects the buying time period by itself, the advertisement can be purchased by week or day, and the price of the advertisement is the price calibrated by the website owner.

And according to the PDB mode advertisement (PDB_CPT) sold by the CPT, the selling mode is the CPT of the value-keeping and quantity-keeping advertisement.

And (3) selling the advertisements in a PDB mode (PDB_CPM) according to CPM, and representing the price-keeping and quantity-keeping advertisements sold in the CPM mode.

Demand is the expected exposure of an advertisement, i.e., the final exposure desired by the advertiser.

Furthermore, any number of elements in the figures is for illustration and not limitation, and any naming is used for distinction only and not for any limiting sense.

It should be noted that, the user information (including, but not limited to, user equipment information, user personal information, etc.) and the data (including, but not limited to, data for analysis, stored data, presented data, etc.) related to the present disclosure are information and data authorized by the user or sufficiently authorized by each party, and the collection, use and processing of the related data need to comply with the related laws and regulations and standards of the related country and region, and be provided with corresponding operation entries for the user to select authorization or rejection.

The principles and spirit of the present disclosure are explained in detail below with reference to several representative embodiments thereof.

Summary of The Invention

The inventor finds that preloading the multimedia is an important process for ensuring the exposure of the starting-up multimedia. Taking multimedia as an advertisement as an example, preloading advertisements to acquire advertisements by requesting ADX at regular time and caching the advertisements to acquire advertisement data in advance, so that a part of advertisement materials can be ensured to be downloaded to a client in advance; meanwhile, the preloaded advertisement can be displayed after the client fails to acquire the advertisement in real time, so that the opportunity of advertisement display is fully utilized. Unlike the acquisition process of real-time advertisements, preloaded advertisements are a sort of pre-load logic, there is no real-time bidding process, and the preloaded advertisements will output multiple advertisements to the client at the same time, which determines how each advertisement is presented. For example, fig. 1 is a schematic diagram of an advertisement presentation process provided in the related art, and as shown in fig. 1, the advertisement presentation process provided in the related art may include:

S101, the client responds to the starting operation of the application in the client, and sends a request message for acquiring the advertisement to the ADX.

This step is a process of requesting advertisements in real time.

S102, the client judges whether the advertisement is acquired from the ADX.

If the client acquires the advertisement from the ADX, executing S103; if the client does not acquire the advertisement from the ADX, step S104 is performed.

S103, displaying the advertisement by the client.

S104, the client judges whether the preloaded advertisement exists locally.

If the pre-loaded advertisement exists locally, executing S105; if no preloaded advertisement exists locally, step S106 is performed.

S105, the client randomly selects the preloaded advertisement to display by using the fixed value probability.

S106, the client does not display the advertisement.

Referring to fig. 1, when a client terminal displays preloaded multimedia, for example, preloaded multimedia in a PD mode, a fixed value probability distribution manner is generally adopted to determine the display probability of each multimedia for the preloaded multimedia in the PD mode, for example, 8% of the display probability is distributed to the preloaded multimedia in each PD mode. However, the distribution of the display probability of the preloaded multimedia is performed in the above manner, so that the exposure of the preloaded multimedia cannot be precisely controlled. Specifically, assuming that the multimedia is an advertisement, the effect of the preloaded advertisement in the advertisement display flow is an uncertainty behavior, the preloaded advertisement is used when the real-time advertisement has a problem, and the larger the display probability of the preloaded advertisement is, the larger the exposure of the preloaded advertisement when the real-time advertisement has a problem is. The total exposure requirement for each PD advertisement is different, and if a uniform exposure probability is used for all PD advertisements, the amount of exposure of each advertisement to the preloading is the same for each advertisement, and may exceed the total exposure requirement or may be less than the total exposure requirement. Therefore, the uniform display probability is used for the preloaded advertisements, the size and the conversion rate of the total exposure demand of the advertisements are not considered, namely, the size and the conversion rate of the total exposure demand of the advertisements cannot be considered in a fixed value probability distribution mode, more accurate control cannot be realized, and the display probability of the preloaded advertisements cannot be utilized to the greatest extent.

Based on the above-mentioned problems, the present disclosure provides a preloaded multimedia processing method, medium, apparatus and computing device, which determine policy groupings corresponding to preloaded multimedia by considering the total exposure demand of preloaded multimedia in a PD mode; and determining the display probability corresponding to the preloaded multimedia according to the probability distribution rule corresponding to each policy group, so that the exposure of the preloaded multimedia is accurately controlled, and the display probability of the preloaded multimedia can be utilized to the maximum.

Application scene overview

An application scenario of the solution provided in the present disclosure is first illustrated with reference to fig. 2. Fig. 2 is a schematic diagram of an application scenario provided in an embodiment of the present disclosure, as shown in fig. 2, in this application scenario, taking a preloaded multimedia as an example of a preloaded advertisement, a user opens an application X on a mobile phone 201, and the preloaded advertisement is displayed in a display interface of the application X. Wherein the preloaded advertisement is previously obtained from the server 202 by the handset 201 when the user opens the application X.

It should be noted that fig. 2 is only a schematic diagram of an application scenario provided by an embodiment of the present disclosure, and the embodiment of the present disclosure does not limit the devices included in fig. 2 or limit the positional relationship between the devices in fig. 2. For example, in the application scenario shown in fig. 2, a data storage device may be further included, where the data storage device may be an external memory with respect to the server 202, or may be an internal memory integrated into the server 202.

Exemplary method

A method for preloading multimedia processing according to an exemplary embodiment of the present disclosure is described below with reference to fig. 3 in conjunction with the application scenario of fig. 2. It should be noted that the above application scenario is only shown for the convenience of understanding the spirit and principles of the present disclosure, and the embodiments of the present disclosure are not limited in any way in this respect. Rather, embodiments of the present disclosure may be applied to any scenario where applicable.

First, a preloaded multimedia processing method is described by way of specific embodiments.

Fig. 3 is a signaling interaction schematic diagram of a preloaded multimedia processing method according to an embodiment of the disclosure. The method of the embodiments of the present disclosure may be applied in a computing device, which may be a server or a server cluster, or the like. As shown in fig. 3, the method of the embodiment of the present disclosure includes:

s301, the client side responds to an execution instruction for acquiring the preloaded multimedia and sends a request message for acquiring the preloaded multimedia to the server side.

Correspondingly, the server receives a request message sent by the client for acquiring the preloaded multimedia.

In the embodiments of the present disclosure, the execution instruction for obtaining the preloaded multimedia may be input by the user to the client, or may be sent by other devices to the client, for example. Taking preloaded multimedia as an example, after receiving an execution instruction for acquiring the preloaded advertisement, a client side responds to the execution instruction for acquiring the preloaded advertisement and sends a request message for acquiring the preloaded advertisement to a server side; accordingly, the server receives the request message.

S302, the server side responds to the received request message sent by the client side and used for obtaining the preloaded multimedia, and obtains the preloaded multimedia.

For example, assuming that the preloaded multimedia is a preloaded advertisement, the server may acquire the preloaded advertisement from the DSP after receiving a request message for acquiring the preloaded advertisement sent by the client.

S303, the server determines a policy packet corresponding to the preloaded multimedia.

For example, after the server obtains the preloaded multimedia, for example, the server may determine a policy packet corresponding to the preloaded multimedia according to an attribute feature of the preloaded multimedia. The attribute features of the preloaded multimedia may include a total exposure requirement amount, a number of orientation conditions, and a remaining exposure requirement amount corresponding to the preloaded multimedia. For how the server determines the policy packets corresponding to the preloaded multimedia, reference may be made to the following embodiments, which are not described herein.

S304, the server determines the display probability corresponding to the preloaded multimedia according to the probability distribution rule corresponding to the strategy group.

In this step, different policy groups correspond to different probability allocation rules. After determining the policy grouping corresponding to the preloaded multimedia, the server can determine the display probability corresponding to the preloaded multimedia according to the probability distribution rule corresponding to the policy grouping, i.e. the display probability corresponding to the preloaded multimedia is determined in a mode of no longer using fixed value probability distribution. Wherein the probability distribution rule is, for example, a rule determined based on the total exposure requirement corresponding to the preloaded multimedia. For how the server determines the presentation probability corresponding to the preloaded multimedia according to the probability distribution rule corresponding to the policy grouping, reference may be made to the subsequent embodiments, which are not described herein.

S305, the server side sends a response message to the client side, wherein the response message carries the preloaded multimedia and the display probability corresponding to the preloaded multimedia.

Correspondingly, the client receives the response message sent by the server.

In the step, after determining the display probability corresponding to the preloaded multimedia, the server sends a response message carrying the preloaded multimedia and the display probability corresponding to the preloaded multimedia to the client. Accordingly, the client receives the response message.

S306, the client determines a target display interval corresponding to the preloaded multimedia in a preset interval according to the display probability corresponding to the preloaded multimedia.

In this step, the preset interval is, for example, an interval greater than 0 and less than or equal to 100%. It can be appreciated that the presentation probability corresponding to the preloaded multimedia is within the range of the preset interval. The presentation probability for preloading multimedia corresponds to, for example, 20%. The client analyzes the response message after receiving the response message sent by the server, and obtains the preloaded multimedia and the display probability corresponding to the preloaded multimedia. The client can determine a target display interval corresponding to the preloaded multimedia in a preset interval according to the display probability corresponding to the preloaded multimedia.

Further, optionally, the preloaded multimedia is multiple, the response message sent by the server end received by the client end further carries a display sequence corresponding to the preloaded multimedia, and the target display interval corresponding to the preloaded multimedia is determined in the preset interval according to the display probability corresponding to the preloaded multimedia, including: determining a target display interval corresponding to the first preloaded multimedia according to the display probability corresponding to the first preloaded multimedia; the target presentation interval corresponding to the preloaded multimedia after the first preloaded multimedia is determined by: and determining a target display interval corresponding to the current preloaded multimedia according to the sum of the display probability corresponding to the current preloaded multimedia and the display probability corresponding to the preloaded multimedia before the current preloaded multimedia.

For example, assuming that the preloaded multimedia is a preloaded advertisement, the client obtains 5 preloaded advertisements from the server, and the 5 preloaded advertisements are respectively used by the ads according to the sequential display sequence ₁ 、ad ₂ 、ad ₃ 、ad ₄ And ad ₅ The display probability corresponding to each of the 5 preloaded advertisements is represented as:

the sum of the display probabilities (i.e. the total display probability) of the 5 pre-load advertisements is 75%, when the pre-load advertisements need to be displayed, 25% of the probability is that the pre-load advertisements are not displayed and 20% of the probability is that the ads are displayed ₁ 10% probability display ad ₂ 10% probability display ad ₃ 15% probability display ad ₄ Probability display ad of 20% ₅ 。

According to the display probability of the preloaded advertisements, the target display interval (range) corresponding to each preloaded advertisement can be determined in the preset interval by performing cumulative calculation according to the following formula I _i )：

Wherein range is provided with _i Representing the target display section corresponding to each preloaded advertisement _i The method is a front opening and rear closing section, and for each preloaded advertisement, a target display section corresponding to each preloaded advertisement can be calculated according to the display probability of each preloaded advertisement; when i=0, range _i The corresponding interval is (0, ratio) ₀ ]Representing a presentation probability interval of a first preloaded advertisement; when i > 0, range _i The corresponding interval is

Wherein (1)>

Representing the sum of presentation probabilities of the corresponding preloaded advertisement to the ith-1 st preloaded advertisement when i=0 and ratio _i Representing the presentation probability of the ith preloaded advertisement,

representing the sum of the presentation probabilities of the first i preloaded advertisements.

S307, the client determines target preloaded multimedia to be displayed according to the random number in the preset interval and the target display interval.

It will be appreciated that the client chooses a preloaded advertisement for presentation in a random manner, the result of the random choice being determined by the random number. For example, referring to the above formula one, assuming that the preset interval is an interval greater than 0 and less than or equal to 100%, the client may determine which pre-load advertisement is shown or not shown by calling the system application programming interface (Application Programming Interface, API) to obtain a random number greater than 0 and less than or equal to 100%. Specifically, assuming that x represents the random number, if x is in range _i Representing the display of the preloaded advertisement i; if x is not in range _i And then indicate that the preloaded advertisement is not presented. Referring to the 5 preloaded advertisements illustrated in step S306, table 1 is an advertisement that is correspondingly presented when the random number x is located in a different presentation interval. Illustratively, assuming x is 25%, the corresponding presentation of the preloaded advertisement ad ₂ 。

TABLE 1

Range of x	Advertisement for display
		0＜x≤20％	ad ₁
20％＜x≤30％	ad ₂
		30％＜x≤40％	ad ₃
40％＜x≤55％	ad ₄
		55％＜x≤75％	ad ₅
75％＜x≤100％	Not showing preloaded advertisements

Optionally, after the client determines the target preloaded multimedia to be displayed, the method for processing the preloaded multimedia provided by the embodiment of the disclosure may further include: the target preloaded multimedia is presented.

The client may display the target preloaded multimedia after determining the target preloaded multimedia to be displayed.

According to the preloaded multimedia processing method provided by the embodiment of the disclosure, a client responds to an execution instruction for acquiring preloaded multimedia and sends a request message for acquiring the preloaded multimedia to a server; the method comprises the steps that a server side responds to receiving a request message which is sent by a client side and used for obtaining preloaded multimedia, and the preloaded multimedia is obtained; the method comprises the steps that a server determines a strategy grouping corresponding to the preloaded multimedia, determines a display probability corresponding to the preloaded multimedia according to a probability distribution rule corresponding to the strategy grouping, and sends a response message to a client, wherein the response message carries the preloaded multimedia and the display probability corresponding to the preloaded multimedia; the client determines a target display interval corresponding to the preloaded multimedia in a preset interval according to the display probability corresponding to the preloaded multimedia, and determines target preloaded multimedia to be displayed according to the random number in the preset interval and the target display interval. In the embodiment of the disclosure, the server determines the display probability corresponding to the preloaded multimedia according to the probability distribution rule corresponding to the policy group to which the preloaded multimedia belongs, instead of determining the display probability corresponding to the preloaded multimedia by using a fixed value probability distribution mode, so that the exposure of the preloaded multimedia can be controlled more accurately, and the display probability of the preloaded multimedia can be utilized to the maximum extent; in addition, the client side adopts a random number mode to preload the target to be displayed according to the display probability corresponding to the preloaded multimedia, so that the exposure of the preloaded multimedia better accords with the exposure probability expectation.

Fig. 4 is a flowchart of a method for processing preloaded multimedia according to an embodiment of the present disclosure, which is applied to a server. As shown in fig. 4, the method of the embodiment of the present disclosure includes:

s401, acquiring the preloaded multimedia in response to receiving a request message for acquiring the preloaded multimedia sent by the client.

S402, determining policy grouping corresponding to the preloaded multimedia.

For how the server determines the policy packets corresponding to the preloaded multimedia, reference may be made to the following embodiments, which are not described herein.

S403, according to probability distribution rules corresponding to the strategy groups, determining the display probability corresponding to the preloaded multimedia.

For how the server determines the presentation probability corresponding to the preloaded multimedia according to the probability distribution rule corresponding to the policy grouping, reference may be made to the subsequent embodiments, which are not described herein.

S404, sending a response message to the client, wherein the response message carries the preloaded multimedia and the display probability corresponding to the preloaded multimedia.

In the step, after determining the display probability corresponding to the preloaded multimedia, the server sends a response message carrying the preloaded multimedia and the display probability corresponding to the preloaded multimedia to the client, so that the client displays the preloaded multimedia according to the display probability corresponding to the preloaded multimedia.

Further, optionally, preloading the multimedia into a plurality of pieces, and sending a response message to the client may include: sequencing the total exposure demand corresponding to the preloaded multimedia from high to low, and determining the display sequence corresponding to each preloaded multimedia; and sending a response message to the client, wherein the response message carries the preloaded multimedia, the display probability corresponding to the preloaded multimedia and the display sequence.

Illustratively, referring to the example of step S306 above, ad ₁ 、ad ₂ 、ad ₃ 、ad ₄ And ad ₅ The display sequence of the 5 preloaded advertisements is determined according to the total exposure demand corresponding to each preloaded advertisement from high to low, and when a response message is sent to the client, the 5 preloaded advertisements, the display probability and the display sequence corresponding to each preloaded advertisement in the 5 preloaded advertisements are carried in the response message.

The method for processing the preloaded multimedia, provided by the embodiment of the disclosure, is applied to a server and is used for obtaining the preloaded multimedia by responding to a request message which is sent by a client and is used for obtaining the preloaded multimedia; determining a policy group corresponding to the preloaded multimedia, and determining a display probability corresponding to the preloaded multimedia according to a probability distribution rule corresponding to the policy group; and sending a response message to the client, wherein the response message carries the preloaded multimedia and the display probability corresponding to the preloaded multimedia. According to the embodiment of the disclosure, the display probability corresponding to the preloaded multimedia is determined according to the probability distribution rule corresponding to the policy group to which the preloaded multimedia belongs, instead of determining the display probability corresponding to the preloaded multimedia by using a fixed value probability distribution mode, so that the exposure of the preloaded multimedia can be controlled more accurately, and the display probability of the preloaded multimedia can be utilized to the maximum extent.

Based on the above embodiment, optionally, the step S402 may further include: the server determines policy grouping corresponding to the preloaded multimedia according to a target interval in which the attribute features of the preloaded multimedia are located, wherein the attribute features comprise at least one of total exposure demand, number of orientation conditions and residual exposure demand corresponding to the preloaded multimedia, and different attribute features correspond to different intervals.

It will be appreciated that the policy groupings corresponding to the preloaded multimedia may be determined from different attribute characteristics. For example, assuming that the preloaded multimedia is a preloaded advertisement, a policy group corresponding to the preloaded advertisement may be determined according to a target interval where a total exposure demand corresponding to the preloaded advertisement is located is greater than a preset value. For how the server determines the policy group corresponding to the preloaded multimedia according to the target interval where the attribute feature of the preloaded multimedia is located, reference may be made to the subsequent embodiments, which are not described herein.

Fig. 5 is a flowchart of a method for processing preloaded multimedia according to another embodiment of the present disclosure, which is applied to a server. Based on the above embodiments, the embodiments of the present disclosure further describe preloaded multimedia processing. As shown in fig. 5, a method of an embodiment of the present disclosure may include:

s501, acquiring the preloaded multimedia in response to receiving a request message for acquiring the preloaded multimedia sent by the client.

A detailed description of this step may be referred to as a related description of S401 in the embodiment shown in fig. 4, which is not repeated here.

In the embodiment of the present disclosure, the step S402 in fig. 4 may further include four steps S502 to S505 as follows:

S502, if the preloaded multimedia meets the first policy, determining that the policy group corresponding to the preloaded multimedia is the first group.

The first strategy is that the total exposure demand corresponding to the preloaded multimedia is smaller than a first preset value, the number of orientation conditions is larger than a second preset value, and the residual exposure demand is smaller than a third preset value.

In this step, the first preset value is, for example, 500CPM, the second preset value is, for example, 3, and the third preset value is, for example, 300CPM. Illustratively, taking the example that the preloaded multimedia is a preloaded advertisement, the total exposure requirement of the preloaded advertisement and targeting conditions, such as may be obtained from an advertiser, may be determined, for example, from a user representation, and the remaining exposure requirement of the preloaded advertisement may be obtained by real-time statistics. When the total exposure requirement of the preloaded advertisement is less than 500CPM, the number of targeting conditions is greater than 3, and the remaining exposure requirement is less than 300CPM, the policy group corresponding to the preloaded advertisement may be determined as a first group, which may also be referred to as a policy executor a group.

After determining that the policy packet corresponding to the preloaded multimedia is the first packet, the step is performed to determine a first presentation probability corresponding to each preloaded multimedia in the first packet in S506.

S503, if the preloaded multimedia meets the second policy, determining that the policy group corresponding to the preloaded multimedia is the second group.

The second strategy is that the total exposure demand corresponding to the preloaded multimedia is larger than the first preset value and smaller than the fourth preset value, the number of the orientation conditions is larger than the second preset value, and the residual exposure demand is larger than the third preset value.

In this step, the fourth preset value is, for example, 99999CPM. Illustratively, taking the example that the preloaded multimedia is a preloaded advertisement, when the total exposure demand of the preloaded advertisement is greater than 500CPM and less than 99999CPM, the number of targeting conditions is greater than 3, and the remaining exposure demand is greater than 300CPM, it may be determined that the policy group corresponding to the preloaded advertisement is a second group, which may also be referred to as a policy executor B group.

After determining that the policy packet corresponding to the preloaded multimedia is the second packet, the step is performed to determine a first presentation probability corresponding to each preloaded multimedia in the first packet in S507.

S504, if the preloaded multimedia meets the third policy, determining that the policy group corresponding to the preloaded multimedia is the third group.

The third strategy is that the total exposure demand corresponding to the preloaded multimedia is larger than a fourth preset value.

Illustratively, taking the example that the preloaded multimedia is a preloaded advertisement, when the total exposure demand of the preloaded advertisement is greater than 99999CPM, the policy group corresponding to the preloaded advertisement may be determined as a third group, which may also be referred to as a policy executor C group.

After determining that the policy packet corresponding to the preloaded multimedia is the third packet, the step is performed to determine a first presentation probability corresponding to each preloaded multimedia in the first packet in S508.

S505, if the preloaded multimedia does not meet the first policy, the second policy and the third policy, determining that the policy group corresponding to the preloaded multimedia is a fourth group, wherein the display probability of the preloaded multimedia in the fourth group is a fifth preset value.

In this step, the fifth preset value is, for example, 0. For example, if none of the preloaded multimedia satisfies the first policy, the second policy, and the third policy, then it may be determined that the policy group corresponding to the preloaded multimedia is a fourth group, which may also be referred to as a policy executor D group. The presentation probabilities of the preloaded multimedia in the fourth packet are all 0.

In the embodiment of the present disclosure, the step S403 in fig. 4 may further include three steps S506 to S508 as follows:

S506, determining a first display probability corresponding to each preloaded multimedia in the first group according to the preset stock total exposure demand and the total exposure demand corresponding to each preloaded multimedia contained in the first group.

Illustratively, assuming that the predetermined stock total exposure requirement is represented by total stock and the total exposure requirement of each preloaded multimedia corresponds by demand, the first presentation probability (e.g., represented by ratio_a) for each preloaded multimedia in the first group may be determined according to the following equation two:

illustratively, assuming that the total exposure requirement for one preloaded multimedia in the first group is 100CPM and the predetermined inventory total exposure requirement is 10000CPM, the first presentation probability for the preloaded multimedia is 1%.

S507, determining the total display probability corresponding to the second packet according to the first display probability; and determining a second display probability corresponding to each preloaded multimedia in the second packet according to the total display probability corresponding to the second packet, the probability upper limit expansion factor, the total exposure demand corresponding to the second packet and the total exposure demand corresponding to each preloaded multimedia contained in the second packet.

Illustratively, taking the example that the preloaded multimedia is a preloaded advertisement, each time the probability distribution is shown, the total upper limit of the showing probability is 100%, and the probability distribution is shown according to advertisement modes, wherein the advertisement modes comprise a PDB_CPT mode, a PDB_CPM mode and a PD mode. After determining the first presentation probability corresponding to each preloaded multimedia in the first packet, the total presentation probability corresponding to the second packet may be determined according to the following formula three, i.e., the remaining presentation probabilities that the second packet can use (e.g., using ratio _{B_remain} Representation):

ratio _{B_remain} ＝100％-∑ratio _{PDB_CPT} -∑ratio _{PDB_CPM} -∑ratio _{first grouping} Formula III

Wherein, sigma ratio _{PDB_CPT} Representing the sum of the presentation probabilities of the preloaded advertisements for each PDB_CPT mode, the presentation probability of the preloaded advertisement for each PDB_CPT mode is, for example, the presentation sold by the B-end selling platformShowing probability; sigma ratio _{PDB_CPM} Representing the sum of the showing probabilities of the preloaded advertisements of each PDB_CPM mode, wherein the showing probability of the preloaded advertisement of each PDB_CPM mode is such as the showing probability distributed for a preset algorithm model; sigma ratio _{First grouping} The sum of presentation probabilities for the preloaded advertisements for each PD pattern in the first packet is represented.

After determining the total presentation probability for the second packet, the second presentation probability (e.g., using a ratio) for each preloaded multimedia in the second packet may be determined according to equation four below _j Representation):

wherein, the liquid crystal display device comprises a liquid crystal display device,

representing a sum of total exposure requirements for each preloaded advertisement in the second group; demand (d) _j Indicating a total exposure requirement of a jth preloaded advertisement in the second group; ratio of _factor Representing the upper bound expansion factor of the display probability of the artificial agreement; min represents the minimum function, which is expressed in the above formula four

And demand _j ×ratio _factor Is the minimum value of (a).

S508, determining the total display probability corresponding to the third packet according to the total display probability corresponding to the second packet and the second display probability; and determining a third presentation probability corresponding to each preloaded multimedia in the third packet according to the total presentation probability corresponding to the third packet and the total number of preloaded multimedia contained in the third packet.

Taking the example that the preloaded multimedia is a preloaded advertisement as an example, based on the formula III in the above embodiment, after determining the second presentation probability corresponding to each preloaded multimedia in the second packet, the total presentation probability corresponding to the third packet may be determined according to the following formula V (for example, using ratio _{C_remain} Representation):

ratio _{C_remain} ＝100％-∑ratio _{PDB_CPT} -∑ratio _{PDB_CPM} -∑ratio _{first grouping} -∑ratio _{Second packet} Formula five

Wherein, sigma ratio _{Second packet} The sum of presentation probabilities for the preloaded advertisements for each PD pattern in the second packet is represented.

After determining the total presentation probability corresponding to the third packet, the third presentation probability (e.g., represented by ratio_c) corresponding to each preloaded multimedia in the third packet may be determined according to the following formula six:

wherein count _{Third grouping} Representing the total number of all preloaded multimedia of the third packet.

The above equation six can be understood as equally dividing the remaining probability across all preloaded advertisements.

S509, sending a response message to the client, wherein the response message carries the preloaded multimedia and the display probability corresponding to the preloaded multimedia.

A detailed description of this step may be referred to the related description of S404 in the embodiment shown in fig. 4, which is not repeated here.

The method for processing the preloaded multimedia, provided by the embodiment of the disclosure, is applied to a server and is used for obtaining the preloaded multimedia by responding to a request message which is sent by a client and is used for obtaining the preloaded multimedia; if the preloaded multimedia meets the first policy, determining a policy group corresponding to the preloaded multimedia as a first group, and determining a first display probability corresponding to each preloaded multimedia in the first group according to a preset inventory total exposure demand and a total exposure demand corresponding to each preloaded multimedia contained in the first group; if the preloaded multimedia meets the second policy, determining that a policy group corresponding to the preloaded multimedia is a second group, determining a total display probability corresponding to the second group according to the first display probability, and determining a second display probability corresponding to each preloaded multimedia in the second group according to the total display probability corresponding to the second group, the probability upper limit expansion factor, the total exposure demand corresponding to the second group and the total exposure demand corresponding to each preloaded multimedia contained in the second group; if the preloaded multimedia meets the third policy, determining that a policy group corresponding to the preloaded multimedia is a third group, determining the total display probability corresponding to the third group according to the total display probability corresponding to the second group and the second display probability, and determining the third display probability corresponding to each preloaded multimedia in the third group according to the total display probability corresponding to the third group and the total number of the preloaded multimedia contained in the third group; if the preloaded multimedia does not meet the first strategy, the second strategy and the third strategy, determining that the strategy group corresponding to the preloaded multimedia is a fourth group, wherein the display probability of the preloaded multimedia in the fourth group is a fifth preset value; and sending a response message to the client, wherein the response message carries the preloaded multimedia and the display probability corresponding to the preloaded multimedia. According to the embodiment of the disclosure, the policy grouping corresponding to the preloaded multimedia is determined according to different policies, and then the display probability corresponding to the preloaded multimedia is determined according to the probability distribution rule corresponding to the policy grouping to which the preloaded multimedia belongs, instead of determining the display probability corresponding to the preloaded multimedia by using a fixed value probability distribution mode, so that the exposure of the preloaded multimedia can be controlled more accurately, and the display probability of the preloaded multimedia can be utilized maximally.

Fig. 6 is a flowchart of a method for processing preloaded multimedia according to another embodiment of the present disclosure, which is applied to a client. As shown in fig. 6, the method of the embodiment of the present disclosure includes:

s601, responding to an execution instruction for acquiring the preloaded multimedia, and sending a request message for acquiring the preloaded multimedia to a server.

S602, receiving a response message sent by the server, wherein the response message carries preloaded multimedia and display probability corresponding to the preloaded multimedia.

S603, determining a target display interval corresponding to the preloaded multimedia in a preset interval according to the display probability corresponding to the preloaded multimedia.

The client analyzes the response message after receiving the response message sent by the server, and obtains the preloaded multimedia and the display probability corresponding to the preloaded multimedia. The client can determine a target display interval corresponding to the preloaded multimedia in a preset interval according to the display probability corresponding to the preloaded multimedia.

A detailed description of this step may be referred to the related description of S306 in the embodiment shown in fig. 3, which is not repeated here.

S604, determining target preloaded multimedia to be displayed according to the random number in the preset interval and the target display interval.

A detailed description of this step may be referred to the related description of S307 in the embodiment shown in fig. 3, which is not repeated here.

The method for processing the preloaded multimedia is applied to a client and is used for sending a request message for acquiring the preloaded multimedia to a server in response to an execution instruction for acquiring the preloaded multimedia; receiving a response message sent by a server, wherein the response message carries preloaded multimedia and display probability corresponding to the preloaded multimedia; according to the display probability corresponding to the preloaded multimedia, determining a target display interval corresponding to the preloaded multimedia in a preset interval; and determining target preloaded multimedia to be displayed according to the random number in the preset interval and the target display interval. In the embodiment of the disclosure, the display probability corresponding to the preloaded multimedia obtained by the client is determined by the server according to the probability distribution rule corresponding to the policy group to which the preloaded multimedia belongs, rather than determining the display probability corresponding to the preloaded multimedia by using a fixed value probability distribution mode, so that the exposure of the preloaded multimedia can be controlled more accurately; in addition, the client side adopts a random number mode to preload the target to be displayed according to the display probability corresponding to the preloaded multimedia, so that the exposure of the preloaded multimedia better accords with the exposure probability expectation.

Taking the example that the preloaded multimedia is the preloaded advertisement based on the above embodiment, fig. 7 is a flowchart of the preloaded advertisement prefetching link according to an embodiment of the present disclosure. As shown in fig. 7, the process of preloading the ad prefetch link may include:

s701, the client side responds to an execution instruction for acquiring the preloaded advertisement and sends a request message for acquiring the preloaded advertisement to the server side. Accordingly, the server receives the request message.

S702, the server performs flow identification processing.

The flow identification is a process that the server finishes the definition of the media flow, and is mainly parameter verification.

S703, the server side performs the assembling process of the requiring party.

The consumer assembly is the process by which the server completes the consumer identification, i.e., finds all consumers (e.g., advertisers or DSPs, etc.) desiring to purchase traffic from the server.

S704, the server side performs request filtering processing.

Request filtering is a process that a server performs filtering on a demander, that is, some demander that does not meet the condition is rejected, for example, if some version of traffic is not needed by some demander, the demander is rejected.

S705, the server side sends a request message for acquiring the preloaded advertisement to the DSP. Accordingly, the DSP receives the request message.

The method comprises the steps that a server requests to recall advertisements to a demand party (namely a DSP) through a network, after receiving a request message sent by the server and used for acquiring preloaded advertisements, the demand party selects whether to purchase the traffic according to own needs, and if so, the demand party responds to the corresponding preloaded advertisements; if not, a not-purchased identification is returned.

S706, the server receives a response message sent by the DSP, wherein the response message carries the preloaded advertisement.

After waiting for all the desirers (namely the DSPs) to return the preloaded advertisements, the server collects the preloaded advertisement information returned by all the DSPs and picks out the advertisements of the desirers ready for purchase.

S707, the server side performs response filtering processing.

Response filtering is the process by which the server filters the demand advertisements, and is used to complete some of the server's checking logic, such as pre-loaded advertisements that are over-bidding, are eliminated.

S708, the server performs response sorting processing.

After the server side acquires the plurality of preloaded advertisements, the policy grouping corresponding to the preloaded advertisements can be determined, and then the display probability corresponding to the preloaded advertisements is determined according to the probability distribution rule corresponding to the policy grouping. Meanwhile, the total exposure demand amounts respectively corresponding to the preloaded advertisements can be ranked from high to low, and the display sequence corresponding to each preloaded advertisement is determined.

S709, the server side performs response conversion processing.

The response conversion is the process of converting the server message protocol into the client message protocol, namely, the protocol conversion is completed.

S710, the server side sends a response message corresponding to the request message for acquiring the preloaded advertisement to the client side, wherein the response message carries the preloaded advertisement, the display probability corresponding to the preloaded advertisement and the display sequence. Accordingly, the client receives the response message.

Exemplary apparatus

Having described the media of the exemplary embodiments of the present disclosure, a preloaded multimedia processing device of the exemplary embodiments of the present disclosure is described next with reference to fig. 8. The device of the exemplary embodiment of the disclosure can realize each process in the pre-loading multimedia processing method embodiment and achieve the same functions and effects.

Fig. 8 is a schematic structural diagram of a preloaded multimedia processing device according to an embodiment of the present disclosure, which is applied to a server. As shown in fig. 8, a preloaded multimedia processing apparatus 800 of an embodiment of the present disclosure includes: an acquisition module 801, a first determination module 802, a second determination module 803, and a transmission module 804. Wherein:

an obtaining module 801, configured to obtain preloaded multimedia in response to receiving a request message sent by a client for obtaining preloaded multimedia.

A first determining module 802 is configured to determine a policy packet corresponding to the preloaded multimedia.

A second determining module 803, configured to determine a presentation probability corresponding to the preloaded multimedia according to the probability distribution rule corresponding to the policy packet.

The sending module 804 is configured to send a response message to the client, where the response message carries the preloaded multimedia and a presentation probability corresponding to the preloaded multimedia.

In one possible implementation, the first determining module 802 may be specifically configured to: and determining policy grouping corresponding to the preloaded multimedia according to a target interval in which the attribute features of the preloaded multimedia are located, wherein the attribute features comprise at least one of total exposure demand, number of orientation conditions and residual exposure demand corresponding to the preloaded multimedia, and different attribute features correspond to different intervals.

In a possible implementation manner, when the first determining module 802 is configured to determine, according to a target interval in which an attribute feature of the preloaded multimedia is located, a policy packet corresponding to the preloaded multimedia, the determining module may be specifically configured to: if the preloaded multimedia meets the first strategy, determining that a strategy group corresponding to the preloaded multimedia is a first group, wherein the first strategy is that the total exposure demand corresponding to the preloaded multimedia is smaller than a first preset value, the number of orientation conditions is larger than a second preset value and the residual exposure demand is smaller than a third preset value; if the preloaded multimedia meets a second strategy, determining that a strategy group corresponding to the preloaded multimedia is a second group, wherein the second strategy is that the total exposure demand corresponding to the preloaded multimedia is larger than a first preset value and smaller than a fourth preset value, the number of orientation conditions is larger than the second preset value, and the residual exposure demand is larger than a third preset value; if the preloaded multimedia meets a third strategy, determining that the strategy group corresponding to the preloaded multimedia is a third group, wherein the third strategy is that the total exposure demand corresponding to the preloaded multimedia is larger than a fourth preset value; if the preloaded multimedia does not meet the first strategy, the second strategy and the third strategy, determining that the strategy group corresponding to the preloaded multimedia is a fourth group, wherein the display probability of the preloaded multimedia in the fourth group is a fifth preset value.

In one possible implementation, the second determining module 803 may be specifically configured to: if the policy packet corresponding to the preloaded multimedia is the first packet, determining a first presentation probability corresponding to each preloaded multimedia in the first packet according to the following probability distribution rule: and determining a first display probability corresponding to each preloaded multimedia in the first group according to the preset stock total exposure demand and the total exposure demand corresponding to each preloaded multimedia contained in the first group.

In one possible implementation, the second determining module 803 may be further configured to: if the policy packet corresponding to the preloaded multimedia is a second packet, determining a second presentation probability corresponding to each preloaded multimedia in the second packet according to the following probability distribution rule: determining the total display probability corresponding to the second packet according to the first display probability; and determining a second display probability corresponding to each preloaded multimedia in the second packet according to the total display probability corresponding to the second packet, the probability upper limit expansion factor, the total exposure demand corresponding to the second packet and the total exposure demand corresponding to each preloaded multimedia contained in the second packet.

In one possible implementation, the second determining module 803 may be further configured to: if the policy packet corresponding to the preloaded multimedia is a third packet, determining a third presentation probability corresponding to each preloaded multimedia in the third packet according to the following probability distribution rule: determining the total display probability corresponding to the third packet according to the total display probability corresponding to the second packet and the second display probability; and determining a third presentation probability corresponding to each preloaded multimedia in the third packet according to the total presentation probability corresponding to the third packet and the total number of preloaded multimedia contained in the third packet.

In one possible implementation, the pre-loaded multimedia is multiple, and the sending module 804 may be specifically configured to: sequencing the total exposure demand corresponding to the preloaded multimedia from high to low, and determining the display sequence corresponding to each preloaded multimedia; and sending a response message to the client, wherein the response message carries the preloaded multimedia, the display probability corresponding to the preloaded multimedia and the display sequence.

The device of the embodiment of the present disclosure may be used to implement the solution of the service end in any of the foregoing method embodiments, and its implementation principle and technical effects are similar, and are not repeated herein.

Fig. 9 is a schematic structural diagram of a preloaded multimedia processing device according to another embodiment of the present disclosure, which is applied to a client. As shown in fig. 9, a preloaded multimedia processing apparatus 900 of an embodiment of the present disclosure includes: a transmitting module 901, a receiving module 902, a first determining module 903 and a second determining module 904. Wherein:

and the sending module 901 is configured to send a request message for acquiring the preloaded multimedia to the server in response to an execution instruction for acquiring the preloaded multimedia.

And the receiving module 902 is configured to receive a response message sent by the server, where the response message carries preloaded multimedia and a presentation probability corresponding to the preloaded multimedia.

The first determining module 903 is configured to determine, in a preset interval, a target display interval corresponding to the preloaded multimedia according to the display probability corresponding to the preloaded multimedia.

The second determining module 904 is configured to determine, according to the random number in the preset interval and the target display interval, a target preloaded multimedia to be displayed.

In a possible implementation manner, the preloaded multimedia is a plurality, the response message further carries the display sequence corresponding to the preloaded multimedia, and the first determining module 903 may be specifically configured to: determining a target display interval corresponding to the first preloaded multimedia according to the display probability corresponding to the first preloaded multimedia; the target presentation interval corresponding to the preloaded multimedia after the first preloaded multimedia is determined by: and determining a target display interval corresponding to the current preloaded multimedia according to the sum of the display probability corresponding to the current preloaded multimedia and the display probability corresponding to the preloaded multimedia before the current preloaded multimedia.

In one possible implementation, the preloaded multimedia processing apparatus 900 may further include: and a display module 905 for displaying the target preloaded multimedia to be displayed after the second determining module determines the target preloaded multimedia to be displayed.

The device of the embodiment of the present disclosure may be used to execute the scheme of the client in any of the embodiments of the method, and its implementation principle and technical effects are similar, and are not repeated here.

Exemplary Medium

Having described the method of the exemplary embodiments of the present disclosure, next, a storage medium of the exemplary embodiments of the present disclosure will be described with reference to fig. 10.

Fig. 10 is a schematic diagram of a storage medium according to an embodiment of the disclosure. Referring to fig. 10, a storage medium 1000 in which a program product for implementing the above-described method according to an embodiment of the present disclosure is stored may employ a portable compact disc read only memory (CD-ROM) and include program code and may be run on a terminal device such as a personal computer. However, the program product of the present disclosure is not limited thereto.

The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. The readable storage medium can be, for example, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or a combination of any of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium would include the following: an electrical connection having one or more wires, a portable disk, a hard disk, random Access Memory (RAM), read-only memory (ROM), erasable programmable read-only memory (EPROM or flash memory), optical fiber, portable compact disk read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.

The readable signal medium may include a data signal propagated in baseband or as part of a carrier wave with readable program code embodied therein. Such a propagated data signal may take any of a variety of forms, including, but not limited to, electro-magnetic, optical, or any suitable combination of the foregoing. The readable signal medium may also be any readable medium other than a readable storage medium.

Program code for carrying out operations of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C++ or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, partly on a remote computing device, or entirely on the remote computing device or server. In the context of remote computing devices, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN).

Exemplary computing device

Having described the methods, media, and apparatus of exemplary embodiments of the present disclosure, a computing device of exemplary embodiments of the present disclosure is next described with reference to fig. 11.

The computing device 1100 shown in fig. 11 is merely an example and should not be taken as limiting the functionality and scope of use of embodiments of the present disclosure.

Fig. 11 is a schematic structural diagram of a computing device according to an embodiment of the disclosure, and as shown in fig. 11, a computing device 1100 is represented in the form of a general-purpose computing device. Components of computing device 1100 may include, but are not limited to: the at least one processing unit 1101, the at least one memory unit 1102, and a bus 1103 that connects the various system components (including the processing unit 1101 and the memory unit 1102). Illustratively, the processing unit 1101 may be embodied as a processor, the storage unit 1102 stores computer-executable instructions, and the processing unit 1101 executes the computer-executable instructions stored in the storage unit 1102 to implement the preloaded multimedia processing method described above.

The bus 1103 includes a data bus, a control bus, and an address bus.

The storage unit 1102 may include readable media in the form of volatile memory, such as Random Access Memory (RAM) 11021 and/or cache memory 11022, and may further include readable media in the form of nonvolatile memory, such as Read Only Memory (ROM) 11023.

The storage unit 1102 may also include a program/utility 11025 having a set (at least one) of program modules 11024, such program modules 11024 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each or some combination of which may include an implementation of a network environment.

Computing device 1100 can also communicate with one or more external devices 1104 (e.g., keyboard, pointing device, etc.). Such communication may occur through an input/output (I/O) interface 1105. Moreover, computing device 1100 may also communicate with one or more networks such as a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network, such as the Internet, through a network adapter 1106. As shown in fig. 11, network adapter 1106 communicates with other modules of computing device 1100 over bus 1103. It should be appreciated that although not shown, other hardware and/or software modules may be used in connection with computing device 1100, including, but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, data backup storage systems, and the like.

It should be noted that although in the above detailed description several units/modules or sub-units/modules of a preloaded multimedia processing device are mentioned, such a division is only exemplary and not mandatory. Indeed, the features and functionality of two or more units/modules described above may be embodied in one unit/module in accordance with embodiments of the present disclosure. Conversely, the features and functions of one unit/module described above may be further divided into ones that are embodied by a plurality of units/modules.

Furthermore, although the operations of the methods of the present disclosure are depicted in the drawings in a particular order, this is not required to or suggested that these operations must be performed in this particular order or that all of the illustrated operations must be performed in order to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step to perform, and/or one step decomposed into multiple steps to perform.

While the spirit and principles of the present disclosure have been described with reference to several particular embodiments, it is to be understood that this disclosure is not limited to the particular embodiments disclosed nor does it imply that features in these aspects are not to be combined to benefit from this division, which is done for convenience of description only. The disclosure is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

Claims

1. The method for processing the preloaded multimedia is applied to a server and comprises the following steps:

determining a policy group corresponding to the preloaded multimedia;

2. The method for processing preloaded multimedia of claim 1, said determining a policy packet for which said preloaded multimedia corresponds, comprising:

and determining policy grouping corresponding to the preloaded multimedia according to a target interval in which the attribute features of the preloaded multimedia are located, wherein the attribute features comprise at least one of total exposure demand, number of orientation conditions and residual exposure demand corresponding to the preloaded multimedia, and different attribute features correspond to different intervals.

3. The method for processing preloaded multimedia according to claim 2, wherein said determining a policy packet corresponding to said preloaded multimedia according to a target interval in which an attribute of said preloaded multimedia is located comprises:

if the preloaded multimedia meets a first strategy, determining that a strategy group corresponding to the preloaded multimedia is a first group, wherein the first strategy is that the total exposure demand corresponding to the preloaded multimedia is smaller than a first preset value, the number of orientation conditions is larger than a second preset value and the residual exposure demand is smaller than a third preset value;

If the preloaded multimedia meets a second strategy, determining that the strategy group corresponding to the preloaded multimedia is a second group, wherein the second strategy is that the total exposure demand corresponding to the preloaded multimedia is larger than a first preset value and smaller than a fourth preset value, the number of orientation conditions is larger than the second preset value and the residual exposure demand is larger than the third preset value;

if the preloaded multimedia meets a third strategy, determining that a strategy group corresponding to the preloaded multimedia is a third group, wherein the third strategy is that the total exposure demand corresponding to the preloaded multimedia is larger than the fourth preset value;

if the preloaded multimedia does not meet the first policy, the second policy and the third policy, determining that a policy group corresponding to the preloaded multimedia is a fourth group, wherein the display probability of the preloaded multimedia in the fourth group is a fifth preset value.

4. The method for processing preloaded multimedia according to claim 3, wherein said determining a presentation probability corresponding to said preloaded multimedia according to a probability distribution rule corresponding to said policy group comprises:

if the policy packet corresponding to the preloaded multimedia is a first packet, determining a first presentation probability corresponding to each preloaded multimedia in the first packet according to the following probability distribution rule:

And determining a first display probability corresponding to each preloaded multimedia in the first group according to the preset stock total exposure demand and the total exposure demand corresponding to each preloaded multimedia contained in the first group.

5. The preloaded multimedia processing method of claim 4, further comprising:

if the policy packet corresponding to the preloaded multimedia is a second packet, determining a second presentation probability corresponding to each preloaded multimedia in the second packet according to the following probability distribution rule:

determining the total display probability corresponding to the second packet according to the first display probability;

and determining a second display probability corresponding to each preloaded multimedia in the second packet according to the total display probability corresponding to the second packet, the probability upper limit expansion factor, the total exposure demand corresponding to the second packet and the total exposure demand corresponding to each preloaded multimedia contained in the second packet.

6. The preloaded multimedia processing method of claim 5, further comprising:

if the policy packet corresponding to the preloaded multimedia is a third packet, determining a third presentation probability corresponding to each preloaded multimedia in the third packet according to the following probability distribution rule:

Determining the total display probability corresponding to the third packet according to the total display probability corresponding to the second packet and the second display probability;

and determining a third presentation probability corresponding to each preloaded multimedia in the third packet according to the total presentation probability corresponding to the third packet and the total number of preloaded multimedia contained in the third packet.

7. The preloaded multimedia processing method of any one of claims 1 to 6, wherein the preloaded multimedia is a plurality of, and the sending of the response message to the client comprises:

sequencing the total exposure demand corresponding to the preloaded multimedia from high to low, and determining the display sequence corresponding to each preloaded multimedia;

and sending a response message to the client, wherein the response message carries the preloaded multimedia, the display probability corresponding to the preloaded multimedia and the display sequence.

8. A preloaded multimedia processing method applied to a client, the preloaded multimedia processing method comprising:

Receiving a response message sent by the server, wherein the response message carries preloaded multimedia and display probability corresponding to the preloaded multimedia;

9. The method for processing preloaded multimedia according to claim 8, wherein the preloaded multimedia is a plurality of, the response message further carries a display sequence corresponding to the preloaded multimedia, and the determining, according to the display probability corresponding to the preloaded multimedia, the target display interval corresponding to the preloaded multimedia in the preset interval includes:

determining a target display interval corresponding to a first preloaded multimedia according to the display probability corresponding to the first preloaded multimedia;

the target presentation interval corresponding to the preloaded multimedia after the first preloaded multimedia is determined by:

and determining a target display interval corresponding to the current preloaded multimedia according to the display probability corresponding to the current preloaded multimedia and the sum of the display probabilities corresponding to the preloaded multimedia before the current preloaded multimedia.

10. The method for processing preloaded multimedia of claim 8 or 9, further comprising, after said determining a target preloaded multimedia to be presented:

the target preloaded multimedia is shown.