KR20040092239A - Method and system for generating a search result based on keyword sale - Google Patents

Abstract

PURPOSE: A method and a system for offering an Internet search result through a keyword bidding are provided to sell a keyword properly through a bidding process or sell the keyword again by rationally determining the lowest bidding price. CONSTITUTION: A bidding performer(1010) determines/provides the lowest bidding price to network information providers, receives a bidding condition from the network information providers, and selects a buyer from the network information providers based on the bidding condition. A search request receiver(1020) receives search requests from searchers. A storage(1030) includes a database including search items, stores a sold price record associated with the keywords, and associates a part of the search items with the keyword and the buyer. A keyword resale part(1040) sells the keyword again if the bidding performer fails in the keyword bidding.

Description

METHOD AND SYSTEM FOR GENERATING A SEARCH RESULT BASED ON KEYWORD SALE}

The present invention sells a search word to a network information provider through a bidding method, and provides a search item associated with the network information provider as a search result to the searcher in response to a search request for the sold search word, thereby lowering bid prices and bidding. A method and system for determining a selling price of a city.

Today, with the rapid development of communication networks such as the Internet, information retrieval through communication networks is becoming very common. 1 illustrates a general network diagram for providing a search result screen according to a search request of a searcher. The searcher may access the search engine server 140 through a communication network such as the Internet 130 using a terminal 110 or 120 such as a PC and input a search word to obtain a search result corresponding to the search word. A network information provider is a company or individual that provides information required by a searcher and is connected to the Internet through network information provider web servers 160 and 170. The search database 150 stores a plurality of search items for network information providers, each of which includes a title of a website associated with the network information provider, a Uniform Resource Locator (URL) as the network address of the website, and a web. Include site descriptions, search terms, and more. If the search term requested by the searcher matches the search word included in the search item, the search engine server 140 provides the search item as a search result to the searcher. Naver (http://www.naver.com) is a representative search engine server widely used today.

As information search through the Internet becomes more frequent, a new advertisement method is a method of providing a search result that links a network information provider's website to a search item associated with a search word or advertises the network information provider through various methods on a search result screen. I was in the limelight. However, many search engine servers today have a large difference in the frequency of exposure and the number of views for searchers depending on how far ahead of the search items related to the network information providers are located in the search results or how they are displayed. Has implemented "selling words" that links search items to network information providers' websites.

Korean Patent Application Nos. 10-2002-0080666 and 10-2003-0014486 propose a method and system for selling a search term through a bidding method, and forming a search result associated with the sold search word according to the sale result. have. According to the above applications, by selling a search word through a bidding method, it is possible to prevent excessive competition for a search word purchase, and the network information provider can easily purchase the search word.

In performing a bid for a search term, a bid minimum price is usually determined, and bidding is possible only for a bid price equal to or higher than the bid minimum price. However, depending on how much the bid minimum price was set, the bid price had a significant effect. That is, when the bid minimum price is too low, the bid price received from the network information provider is also formed low for the search term in which the purchase competition is not relatively severe, and thus, the successful bid price may be determined to be low. Low winning price may be disadvantageous for the operator of the search engine server performing the search term bidding.

On the other hand, if the bid price is too high, there is a possibility that the network information provider's participation in the bidding will be limited, which in turn increases the probability of occurrence of the bidding, so that not only the operator of the search engine server but also the network information provider who wants to purchase a search term Not desirable to

On the other hand, the bidding process may occur for a variety of reasons. The searched keyword is usually resold, and in the above-mentioned Korean applications, various sales methods such as first-come-first-served sales and re-bidding methods have been proposed. In order to effectively sell the searched terms, how to determine the selling price for the search terms is most important. This is because the success of the resale of the search word is determined based on whether the selling price is appropriate.

Therefore, a new method is needed to more reasonably determine the lowest bid price and the sale price at the time of bidding by linking the bid history and search term search frequency of the previous bidding process.

An object of the present invention is to reasonably determine the minimum bid price so that the search words can be properly sold through the bidding process.

Another object of the present invention is to reasonably determine the selling price in performing the resale of a search term by bidding a search term so that resale of the searched term may be activated.

Another object of the present invention is to determine the minimum bid price and selling price at the time of bidding so that more network information providers can participate in the purchase of a search word.

1 is a general network diagram for providing an Internet search result to a searcher in accordance with a searcher's Internet search request.

2A, 2B, and 2C are flowcharts illustrating a process for selling a search word through a bid and providing a search result to a searcher according to the present invention.

3 illustrates an example of a change in a successful bid price during a plurality of bidding processes, according to a preferred embodiment of the present invention.

4 and 5 illustrate an example for determining a selling price at the time of bidding, according to a preferred embodiment of the present invention.

FIG. 6 is a diagram illustrating an example of a case of determining a minimum bid price in consideration of a page view price and selling a search word while repeating a plurality of bidding processes according to a preferred embodiment of the present invention.

7 is a view showing an example for determining the selling price at the time of bidding while varying the page view price in accordance with a preferred embodiment of the present invention.

8 is a view showing an example for explaining a search item arrangement method according to a preferred embodiment of the present invention.

9 is a diagram illustrating an example for repeatedly performing a search word sale through a bidding process for all arrangement methods associated with a predetermined search word.

10 is a block diagram showing the internal configuration of an Internet search result providing system according to the present invention.

11 is a diagram showing an example of a data configuration related to a bidding record.

12 is an internal block diagram of a general purpose computer device that may be employed to perform the method for providing Internet search results in accordance with the present invention.

<Description of the symbols for the main parts of the drawings>

1000: Internet Search Results Provision System

1010: bidding unit

1020: search request receiving unit

1030: storage unit

1040: Query Reseller

1050: search result provider

According to an aspect of the present invention, a step of selling a search word through bidding, determining a buyer associated with the search word, and maintaining a database including a plurality of search items, wherein at least a part of the search items is stored. Associating a search term with the purchaser, receiving a search request from a searcher, and identifying at least one or more search items associated with the search term corresponding to the search request and arranging the identified search items. The providing of the search word through bidding may include: determining a bid lowest price in consideration of a record of a sale price associated with the search word and providing the determined bid lowest price to a network information provider; Receive bid terms from a provider, Selecting a successful bidder from among the network information providers, and if the successful bidder does not occur in the bidder selection step, determining the successful bidder as the buyer, and reselling the search word when the bidding occurs. Re-selling the Internet search results comprising the step of determining the minimum bid price as the selling price, providing the selling price to the network information provider, and determining the buyer among the network information provider A provision method is provided.

Hereinafter, a method and a system for providing an Internet search result according to a preferred embodiment of the present invention will be described in detail with reference to the accompanying drawings.

2A, 2B, and 2C illustrate a process of selling a search word through a bid and providing a search result to the searcher when the searcher accesses an Internet search result providing system and inputs a search request. It is a flowchart showing.

Hereinafter, the processes performed in each step will be described in order with reference to FIGS. 2A, 2B, and 2C.

First, in step S210 of FIG. 2A, the Internet search result providing system sells a search word through a bid. Searching through the bidding step (S210) may be divided into several steps as shown in FIG. 2B. First, in step S211, the Internet search result providing system determines the lowest bid price. The determined minimum bid price is provided to the network information provider. According to the present invention, various methods for determining the minimum bid price are provided, the details of which will be described later.

In step S212, the network information provider inputs a bidding condition and transmits it to the Internet search result providing system. A network information provider who wants to purchase a search word may participate in a bidding process by inputting a bidding condition through a communication network. The bidding condition may include a search word and a bid price to purchase. However, the bid price received from the network information provider is regarded as a valid bid price only when it is equal to or higher than the bid minimum price determined in step S211. As a preferred embodiment, bid prices may be received multiple times from the same network information provider, in which case the bid price received last may be regarded as a valid bid price.

In step S213, after the predetermined bid period expires, the Internet search result providing system selects a successful bidder. Based on the at least one bidding condition received from the at least one network information provider, the highest price among the bidding prices is set as the winning price, and the network information provider who presents the highest bidding price is selected as the successful bidder. If there are multiple identical bid prices, certain criteria may be applied to select one winner.

In step S214, the Internet search result providing system provides a successful purchaser to the successful bidder. In this step, the successful bidder is notified to the successful bidder, and the successful bidder is provided with an opportunity to purchase a search word at the successful bid price. As an example for providing a purchase opportunity, a purchase key may be provided to a successful bidder, and a successful bidder may be provided with an opportunity to pay a successful bid amount through cash or a credit card.

In step S215, it is determined whether or not the bidding. Even though the successful bidder is provided with a successful bidder, the bidder may occur when the successful bidder refuses to purchase or is not purchased for other reasons. Alternatively, an auction may occur because there is no network information provider participating in the auction.

If the bidding occurs, in step S216 the search terms are resold. Reselling the search word (S216) may be divided into several steps as shown in FIG. 2C.

First, in step S216-1, the selling price for the searched keyword is determined. According to the present invention, various methods of determining a selling price are provided, and details thereof will be described later.

Next, in step S216-2, the determined selling price is provided to the network information provider. In step S216-3, a network information provider desiring to purchase a search word is selected as a buyer with reference to the selling price.

When the search word resale step is completed, in step S217 of FIG. 2B, the purchase price is received from the buyer and the buyer is confirmed.

On the other hand, if the bid is not in step S215 of FIG. 2B, the process proceeds directly to step S217 and a successful bid is received from the successful bidder and the buyer is confirmed.

Hereinafter, various embodiments for determining the lowest bid price and the sale price at the time of bidding will be described in detail.

3 to 5 illustrate embodiments for determining a bid minimum price with reference to a bid record associated with a conventional bidding process. In one embodiment, the bid record may include a sale price record, a bid minimum price record, a bid reference price record. The selling price in the auction record means a successful bid price when a successful bidder purchases a search word without a bid, and means a sale price for a searched query word when a bid is generated and the keyword is resold. In a preferred embodiment according to the present invention, every time the bidding process for a given search word is completed, the Internet search result providing system stores the selling price, the minimum bid price, and the bid reference price as a bid record in the storage unit, and records such a bid. Is used to determine the lowest bid price and the selling price in the subsequent bidding process for the predetermined search word.

3 is a case of determining a minimum bid price in consideration of a selling price of a bidding process performed immediately before a current bidding process, and illustrates an example of a change in a successful bid price during a plurality of bidding processes are repeated.

According to the present invention, an amount multiplied by a predetermined ratio as a weight to the selling price of the previous bidding process may be set as the bid lowest price. In FIG. 3, it is assumed that the initial successful bid price is 600,000 won, and the bid lowest price is set as the selling price of the previous bidding process multiplied by a weight of 80% (0.8). The bid reference price is for presenting a criterion for the bid price to the network information provider participating in the bidding process. As an example, the bid price of the previous bidding process may be the bid reference price.

Therefore, the bidding reference price of the first bidding process is 600,000 won, which is the initial successful bid price, and the lowest bid price is 480,000 won, which is 80% of 600,000 won. In addition, if the successful bid price is 500,000 won in the first bidding process, the bidding price of the second bidding process is 500,000 won, which is the successful bid price of the first bidding process, and the lowest bidding price is 80% of 500,000 won. It will fluctuate to 400,000 won.

As shown in FIG. 3, in each of the first to fourth bidding processes, when the bidding participation is continuously performed and the successful bidding is successful, the successful bidding price continuously fluctuates in each bidding process, and accordingly, the minimum bid price is the same. Will fluctuate.

In the case of selling a search term through bidding, and a search term is not successful, a search term resale process is required to sell the searched term. In order for the searched term to be resold smoothly through the resale process, it is important to provide a network information provider with an appropriate selling price for the term.

According to the present invention, the resale price is determined in consideration of the minimum bid price or the number of page views (PV) for the search word.

As an example, the selling price for the searched keyword may be determined as the lowest bid price in the bidding process.

In another embodiment, the cost per impression (CPI) is determined by adding or considering the number of pageviews for a search term, and selling the pageview price calculated by multiplying the pageview and the reference price by selling price. Can be determined by The number of pageviews for a search term may be calculated by averaging the number of pageviews for a predetermined period (eg, a period immediately before the bidding process and before the next bidding process) before the bidding start. The reference unit price may be determined differently for each search word by reflecting a preference for the search word. Alternatively, the reference unit price may be determined differently according to the arrangement method of the search items, and a detailed description of the arrangement method will be described later. According to the present embodiment, since the page view price changes according to the number of page views, the selling price is determined independently of the bid minimum price. In addition, according to the present embodiment, since the selling price is determined by directly reflecting the searcher's preference for the search word, the network information providers may be accepted at a reasonable price.

Since the bid minimum price and page view price are completely different from each other in the method of determining the price, they are not the same. Therefore, the difference between the bid price and the page view price depends on whether the price of the search term at the time of bidding is the lowest price or the page view price. May occur and thus have a great impact on whether or not the resend of the query will succeed.

4 and 5 illustrate an example for determining the selling price at the time of bidding while changing the pageview price when the number of pageviews changes during multiple bidding processes.

4 shows a change in the selling price when the page view price is larger than the bid minimum price. In the embodiment according to FIG. 4, the lowest bid price is set to 80% of the successful bid price of the bidding process performed immediately before.

First, it is assumed in step S410 that the initial successful bid price is 600,000 won. In the step S420 of starting the first bidding process, the bidding reference price may be set equal to the initial successful bid price. In this step, the bid minimum price is set at 480,000 won, which is 80% of the initial successful bid price.

When the bidding occurs in the bidding process of step S420, the searched keyword is resold through the keyword resale step S430. A predetermined selling method may be applied for resale, and FIG. 4 shows an example of the first-come-first-served selling method.

In step S440, the bid minimum price is determined as the selling price, and the search word is resold. When the search word resale is completed, the first bidding process is completed.

When the predetermined advertisement period ends, in step S450, the second bidding process is started again for selling the search word, and the bidding reference price at this time is set as the selling price of the first bidding process, and the bid lowest price is the first. 80% of the selling price of the bidding process.

If the bidding occurs again in step S450, the search term reselling step S460 is performed. In step S460, an example of reselling the search word by setting the page view price as the selling price is shown.

As shown in step S430 and step S460, in the embodiment according to FIG. 4, the pageview count and the reference unit price for the searched keyword in the first and second bidding processes (100 won / It can be seen that the pageview price determined by multiplying the PV is formed at a price higher than the bid minimum price.

Therefore, in the first bidding process of determining the selling price at the time of bidding as the bid lowest price, the bidding may be activated by inducing a network information provider who wants to purchase a query because the page view price is higher than the bid lowest price. You can get the effect. In addition, in the second bidding process of determining the selling price at the time of bidding according to the pageview price, the pageview price is higher than the minimum price of the bidding so that the network information provider does not actively participate in the reselling of the search word or the discount request for the selling price is required. There is a possibility.

FIG. 5 shows an example of a bidding process when the bid minimum price is larger than the page view price.

In each step of FIG. 5, the method of determining the bid reference price, the bid lowest price, and the selling price at the time of purchase is the same as each step of FIG. 4. That is, when the bidding occurs in step S520 within the first bidding process, a search word is resold in step S530, and when a bidding occurs in step S550 within the second bidding process, the search word in step S560. Resale takes place.

However, as shown in steps S530 and S560, in the embodiment of FIG. 5, the pageview price determined by multiplying the number of pageviews and the reference unit price for the searched query is formed at a price lower than the lowest bid price. It can be seen that.

Therefore, in the present embodiment, as in the first bidding process, when the selling price at the time of bidding is determined according to the bid lowest price, the bid lowest price is higher than the page view price, and thus the network information provider may not actively participate in the resale process. There is this.

Also, as in the second bidding process, when the selling price at the time of the bidding is determined according to the pageview price, the network information provider who wants to purchase the search term is intentionally bid on the bidding process because the bid lowest price is higher than the pageview price. There is a possibility to try to buy at a lower price during the resale process. Therefore, in order to prevent the problem of intentional bidding, a preferred embodiment according to the present invention may further include a step of giving a predetermined penalty when a successful bidder selected in the bidding process refuses to purchase. As an example of a predetermined penalty, when the successful bidder wants to participate in the bidding again, the bidding participation may be restricted. As another example of the penalty, the Internet search result providing system according to the present invention stores and maintains a credit evaluation item associated with a successful bidder in a storage unit, if the successful bidder refuses to purchase a search word. The method may further include downgrading an associated credit rating item.

In the embodiments according to FIGS. 3 to 5, if a successful bid succeeds, the search price of the search word is determined depending on the number of network information providers who wish to purchase the search word and the competition among them, regardless of the number of page views. Therefore, according to the above embodiments, the bid price is likely to be high in a situation where competition for search for a keyword is severe, and thus may be advantageous for an operator of a search engine server that performs search word sales.

In addition, according to the above embodiments, if the successful bidding continues, the search word sales price converges to the market price.

In the embodiment according to FIGS. 4 and 5, only the sale price record of the bidding process performed immediately before is determined in determining the bid minimum price, but as another embodiment, the bidding process immediately before the bidding process The minimum bid price can be determined by considering all sales price records.

As another embodiment with the embodiments of FIGS. 4 and 5, there is a method of determining the selling price at the time of bidding as the lower price among the lowest bid price and the page view price in real time. According to the present embodiment, it is also possible to provide the network information provider with a lower selling price at the time of bidding, thereby enabling to reactivate the search word more. In addition, when the page view price is much higher than the bid minimum price, the bid can be activated.

As another embodiment for determining the minimum bid price, the minimum bid price may be determined in consideration of the page view price. By reflecting the pageview price for the search term in the bid minimum price, it is possible to reflect the searcher's preference in setting the selling price in the bidding process.

FIG. 6 illustrates an example of selling a search word while repeating a plurality of bidding processes when setting a bid lowest price as a bid lowest price by multiplying a page view price by a predetermined ratio. The second bidding process exemplifies a case in which a successful bid price is determined at a price much higher than the bidding base price, and the third bidding process exemplifies a case in which the number of page views is suddenly lowered so that the bidding base price and the successful bid price are lowered. In addition, the fourth bidding process exemplifies a case in which the number of page views decreases but the winning price suddenly increases.

FIG. 7 illustrates an example for determining a selling price at the time of bidding while changing pageview prices when the number of pageviews changes.

In the embodiment according to FIG. 7, the minimum bid price is set to 80% of the page view price. Therefore, as shown in FIG. 7, when the number of page views is continuously changed in each bidding process, the bid reference price is continuously changed accordingly. Done. In addition, in the embodiment of FIG. 7, the bid reference price is set to a page view price calculated by multiplying the number of page views and the reference unit price.

When the bidding occurs in the first bidding process, a search word is resold in step S720, and when the bidding occurs within the second bidding process, a search word is resold in step S750.

First, in the step of starting the first bidding process (S710), the lowest bid price may be set to 446,400 won, which is 80% of the page view price. In addition, the bid reference price is set to the page view price.

When a bid occurs in step S710, the searched keyword is resold through a search word reselling step S720. A predetermined sales method may be applied for resale, and FIG. 7 shows an example of the first-come-first-served sale method.

In step S730, the lowest bid price is determined as the selling price, and the search word is resold. When the search word resale is completed, the first bidding process is completed.

When the predetermined advertisement period ends, in step S740, the second bidding process is started again for selling the search word, and the bidding reference price is newly set to the pageview price reflecting the current number of pageviews. In addition, the minimum bid price is set at 80% of the page view price.

When the bidding occurs again in step S740, the search word reselling step S750 is next performed. In operation S760, an example of reselling the search word by setting the current pageview price as the selling price is shown.

According to this embodiment, in the first bidding process of determining the selling price at the time of bidding as the lowest bidding price, it is sold at 80% of the pageview price for the bid search term and at the pageview price for the general search term. There are two different selling price regimes. Therefore, there is a possibility of causing confusion about the price system to the network information provider who wants to purchase a search word.

In addition, in the second bidding process of determining the selling price at the time of bidding according to the pageview price, the number of pageviews in the search word resale step S750 after the bidding and the number of pageviews in the step S740 at which the bidding process is started may be different. Thus, the selling price in the search term resale phase may vary from the pageview price in the first stage of the bidding process. In addition, since the selling price at the time of bidding is always higher than the minimum bid price, it is possible to obtain an effect that the network information provider who wants to purchase a search word can actively participate in the bidding process. Therefore, as a preferred embodiment, by further including the step of discounting the selling price by a predetermined ratio, the gap between the selling price at the time of bidding and the lowest bidding price can be effectively reduced, thereby effectively responding to the request for price discount from the network provider. . In addition, according to the present embodiment as in the second bidding process, when a specific network information provider bids alone at the lowest bidding price in the bidding process, a 20% sale price discount may be provided. In addition, since the bid minimum price is lower than the pageview price, the possibility of intentional bidding can be eliminated in advance.

The preference for a search term is determined by a search frequency, and the embodiments described above consider the number of pageviews in which a search result associated with a search word is displayed on a searcher's screen as a criterion of the search frequency. The number of clicks that actually click on a search item on the results screen may be considered as well. Therefore, the steps of FIGS. 3 to 7 determining the minimum bid price and the selling price at the time of purchase using the number of page views may be applied to the embodiments of determining the minimum bid price and the selling price at the time of purchase using the number of clicks. There will be. However, in embodiments in which the number of clicks is a search frequency, the reference unit price is a cost per click (CPC), and the amount multiplied by the number of clicks and the price per click is used instead of the page view price.

The search frequency for search terms varies with the time period. For example, the search frequency for the "flower delivery" search term is the highest in February, March, May, and December. have. In the embodiments of the present invention, selecting a weight of 80% (0.8) as a predetermined ratio used in determining the minimum bid price is based on the fact that the variation in the search frequency is approximately 20% difference per month. It is the minimum price of the city. Therefore, the weight may be determined differently for each search word in consideration of a change rate of the search frequency in detail, or may be set to a different value for each time period in consideration of the characteristic that the search preference is different for the same search word.

As a preferred example of the weight, the low value of the search preference is 0.8 when the minimum value, the high value of the search term preference is the value of 1.2 to the maximum value and the weight has a predetermined value between 0.8 and 1.2. Could be. As a preferred example, the temporal search preference may be predetermined in advance for each search word. For example, the term "ski" may be determined as the peak season for the winter months from December to February and the remaining period for the low season.

Next, the steps following the step S220 of FIG. 2A will be described again.

In step S220, a database including a plurality of search items associated with a network information provider is maintained. In this step, at least some of the search items are associated with a search term and a website of a network information provider. In one preferred embodiment, each search item includes a search term area, a location area on a network, an advertisement description area, and a search item arrangement method.

The search term area includes a search term as an identifier for identifying a specific search item from the plurality of search items, and includes one or more search terms. The location area on the network includes a URL address associated with a network information provider, and when a searcher clicks on a hyperlink provided in a search item, the URL is provided to the searcher's browser program. The advertisement description area is a brief description of the contents of the network information provider's website and may be displayed on the screen as part of the advertisement in the search item. The search item arranging method designates a predetermined method for displaying a search item. According to a preferred embodiment of the present invention, the search item arranging method includes a search word banner, a knowledge search result, a sponsored link, Categories, plus sites.

In step S230, the Internet search result providing system receives a search request from the searcher. When a searcher accesses an Internet search result providing system and inputs a search word or information associated with a search word, the search word or information associated with the search word is transmitted to the Internet search result providing system in a search request packet.

In operation S240, in response to a search request from the searcher, the Internet search result providing system identifies at least one search item associated with the search word corresponding to the search request. In this step, the identified search items are arranged according to a predetermined search item arranging method. According to the present invention, the selected search items may be arranged according to various arrangement methods.

8 illustrates an example for explaining a method of arranging search items according to a preferred embodiment of the present invention. As shown in FIG. 8, an example of an arrangement method includes a search word banner 810, a knowledge search result 820, a sponsor link 830, a category 840, a plus site 850, and the like.

As shown in the right region of FIG. 8, the method of arranging the "search banner 810" is to display a banner form having a predetermined size made of flash or an image on the first page where search items of a specific search word are displayed. Advertisement can be enhanced by only displaying banners from a few or a few companies.

The method of arranging the "knowledge search results" 820 may express the features of a site and network information provider company in the form of a question, and link to the provider site about the presenter and the question itself. It is located at the top of the integrated search results and provides an advertising area up to a certain rank for each search word.

The arrangement method of "sponsored link 830" will display the site title and site description on the first page of a specific search term search result. It is located at the top of the integrated search and directory search results, and provides an advertising area up to a certain rank for each search word.

In the method of arranging the "category 840", a number of search items associated with a search word are displayed, classified into a plurality of categories according to the contents of a webpage associated with the search item, and a list of the search categories is displayed. For example, if a search term "dental" is entered, information on a corresponding region such as "dental", "dental", and "dental hospital" is displayed in a category form.

The method of arranging the "plus site 850" is to display additional information and images of a web page in search results, and to provide an easy and fast registration service by introducing the promotional contents directly described by the network information provider and processing the registration process quickly. Done.

Pageview prices can be set differently by setting a reference unit price (unit: KRW / PV) according to each arrangement method described above (for example, 100 won / PV for knowledge search results, 30 won / for search banner) PV).

In another embodiment, a network information provider of a web page associated with a search item may select a search item arranging method and arrange the search item according to the selected arranging method.

9 illustrates an example for repeatedly performing a search word sale through a bidding process for all arrangement methods associated with a predetermined search word. According to the present embodiment, the process of selling a search word through bidding may be performed separately for each of the predetermined arranging methods associated with the search word, and reselling the search word for all of the predetermined arranging methods associated with the search word. Upon completion, the step of selling the search word through bidding may be repeated again.

FIG. 9 illustrates an embodiment for repeatedly performing a bidding process for a search word according to an example of the method of determining the bid minimum price illustrated in FIG. 7 and the method of determining a selling price at the time of purchase.

In the first step (S910), the bidding process of the search term is started. The bid reference price is set to the page view price determined by the product of the number of page views and the unit price. The minimum bid price is determined by multiplying the page view price by a predetermined ratio. In addition, the step includes receiving bid conditions from the network information provider and selecting a successful bidder.

In step S920, it is determined whether or not there is a bid. If no bidding occurs for the selected successful bidder, the process proceeds to step 910 again and the bidding process of the search word is repeated. On the other hand, when the bidding occurs, the process proceeds to step 930, the search word resold process proceeds by a predetermined sales method. The selling price of the searched keyword may be determined by the pageview price multiplied by the number of pageviews and the base unit price.

As described in the above embodiments, according to the present invention, various arrangement methods are provided for one search word. In operation S940, it is determined whether the sale of the search words is completed for all the alignment methods. If the selling of the search terms is not completed for some of the arrangement methods, the process proceeds to step S930 again, and the re-selling of the search terms for the arrangement method is performed. Finally, when the sale of the search word is completed for all the arrangement methods, when the advertisement period of the network information provider associated with the search item expires after a predetermined advertisement period, the process proceeds to step S910 again and the search term bidding process may be started.

10 is a block diagram showing the internal configuration of a system for providing Internet search results according to the present invention.

As shown in FIG. 10, the Internet search result providing system 1000 includes a bid performing unit 1010, a search request receiving unit 1020, a storage unit 1030, a search word reseller unit 1040, and a search result provider unit 1050. It includes.

The bid performing unit 1010 determines the lowest bid price and provides it to the network information provider. According to the present invention, various methods for determining the minimum bid price are provided, and the details thereof are described in detail in the foregoing embodiments, and thus, reference may be made to the part.

In addition, the bidding unit 1010 receives a bidding condition from the network information provider and selects a successful bidder based on the bidding condition. If it is not a bid, the bidder receives a successful bid and the buyer is confirmed.

The search request receiver 1020 receives a search request from a searcher. The search request receiving unit 1020 is connected to the searcher's PC through a communication network such as the Internet.

The storage unit 1030 includes a plurality of search items, and at least some of the search items are associated with a search word and a buyer. In addition, the storage unit 1030 stores a bid record associated with a conventional bidding process in association with a search word. 11 shows an example of a data structure related to a bidding record, and the bidding record may include a bid reference price record, a bid lowest price record, and a sale price record. Each time the bidding process for a given search word is completed, the storage unit stores the bid reference price, the lowest bid price, and the selling price for each search word. In another embodiment, the storage stores credit rating items associated with the successful bidder.

The search word reselling unit 1040 of FIG. 10 performs a function of reselling a search word when a bidding occurs. To this end, the search word reselling unit 1040 determines the selling price for the searched keyword, provides the determined selling price to the network information provider, and confirms the buyer. According to the present invention, various methods for determining a selling price are provided and details thereof are described in detail in the foregoing embodiments, and thus, reference may be made thereto.

The search result providing unit 1050 may identify at least one or more search items associated with the search word corresponding to the search request, and arrange the identified search items according to a predetermined search item arrangement method. As an embodiment of the method for arranging search items, the search item may be one of a search word banner, a knowledge search result, a sponsored link, a category, and a plus site.

The term "bid" used in the present invention means "bid" in a broad sense, and encompasses both the case of "bid" and "auction" in a narrow sense.

Embodiments of the invention include a computer readable medium containing program instructions for performing various computer-implemented operations. The computer readable medium may include program instructions, data files, data structures, etc. alone or in combination. The medium or program instructions may be those specially designed and constructed for the purposes of the present invention, or they may be of the kind well-known and available to those having skill in the computer software arts. Examples of computer readable recording media include magnetic media such as hard disks, floppy disks and magnetic tape, optical media such as CD-ROMs, DVDs, and magnetic disks such as floppy disks. Magneto-optical media, and hardware devices specifically configured to store and execute program instructions, such as ROM, RAM, flash memory, and the like. The medium may be a transmission medium such as an optical or metal wire, a waveguide, or the like including a carrier wave for transmitting a signal specifying a program command, a data structure, or the like. Examples of program instructions include not only machine code generated by a compiler, but also high-level language code that can be executed by a computer using an interpreter or the like.

12 is an internal block diagram of a general purpose computer device that may be employed to perform the method for providing Internet search results in accordance with the present invention.

Computer device 1200 includes one or more processors 1210 coupled with a main memory device including random access memory (RAM) 1220 and read only memory (ROM) 1230. The processor 1210 is also called a central processing unit (CPU). As is well known in the art, the ROM 1230 serves to transfer data and instructions to the CPU unidirectionally, and the RAM 1220 typically transfers data and instructions bidirectionally. Used to. RAM 1220 and ROM 1230 may include any suitable form of computer readable media. Mass storage 1240 is bi-directionally coupled to processor 1210 to provide additional data storage capabilities, and may be any of the computer readable recording media described above. The mass storage device 1240 is used to store programs, data, and the like, and is a secondary memory device such as a hard disk which is generally slower than the main memory device. Certain mass storage devices, such as CD ROM 1260, may also be used. The processor 1210 may include one or more input / output interfaces, such as a video monitor, trackball, mouse, keyboard, microphone, touchscreen display, card reader, magnetic or paper tape reader, voice or handwriting reader, joystick, or other known computer input / output device. 1250 is connected. Finally, the processor 1210 may be connected to a wired or wireless communication network through the network interface 1270. Through this network connection, the procedure of the method described above can be performed. The apparatus and tools described above are well known to those skilled in the computer hardware and software arts.

The hardware device described above may be configured to operate as one or more software modules to perform the operations of the present invention.

While specific embodiments of the present invention have been described so far, various modifications are possible without departing from the scope of the present invention.

Therefore, the scope of the present invention should not be limited to the described embodiments, but should be defined not only by the claims below, but also by the equivalents of the claims.

As described above, according to the present invention, the bidding process can be activated by providing various methods for determining the minimum bid price.

According to the present invention, when a bidding occurs in the bidding process of the search word, the bidding price may be properly determined when the bidding price may be smoothly resold.

Claims (14)

A method for providing Internet search results in response to a search request input from a searcher through a communication network, the method comprising: Selling a search word through a bid, the method comprising: determining a buyer associated with the search word; Maintaining a database comprising a plurality of search items, the method comprising: associating at least a portion of the search items with the search term and the buyer; Receiving a search request from the searcher; And Identifying at least one or more search items associated with the search term corresponding to the search request, and providing search results arranging the identified search items. Including, The step of selling the search terms through auction Determining a minimum bid price in consideration of a record of sales price associated with the search word and providing the determined minimum bid price to a network information provider; Receiving a bidding condition from a network information provider, and selecting a successful bidder from the network information provider based on the bidding condition; And In the step of selecting the successful bidder, if no bidding occurs, determining the successful bidder as the buyer, and reselling the search word if the bidding occurs. Including, This step of reselling a query Determining the bid lowest price as a selling price; And Providing the sale price to a network information provider, and confirming a buyer among the network information providers Internet search results providing method comprising a. A method for providing Internet search results in response to a search request input from a searcher through a communication network, the method comprising: Selling a search word through a bid, the method comprising: determining a buyer associated with the search word; Maintaining a database comprising a plurality of search items, the method comprising: associating at least a portion of the search items with the search term and the buyer; Receiving a search request from the searcher; And Identifying at least one or more search items associated with the search term corresponding to the search request, and providing search results arranging the identified search items. Including, The step of selling the search terms through auction Determining a minimum bid price in consideration of a record of sales price associated with the search word and providing the determined minimum bid price to a network information provider; Receiving a bidding condition from a network information provider, and selecting a successful bidder from the network information provider based on the bidding condition; And In the step of selecting a successful bidder, if no bidding occurs, determining the successful bidder as the buyer, and reselling a search word if a bidding occurs Including, This step of reselling a query Determining a selling price in consideration of a search frequency for the search word and a reference unit price associated with the search frequency; And Providing the sale price to a network information provider, and confirming a buyer among the network information providers Internet search results providing method comprising a. A method for providing Internet search results in response to a search request input from a searcher through a communication network, the method comprising: Selling a search word through a bid, the method comprising: determining a buyer associated with the search word; Maintaining a database comprising a plurality of search items, the method comprising: associating at least a portion of the search items with the search term and the buyer; Receiving a search request from the searcher; And Identifying at least one or more search items associated with the search term corresponding to the search request, and providing search results arranging the identified search items. Including, The step of selling the search terms through auction Determining a bid lowest price in consideration of a search frequency for the search word and a reference unit price associated with the search frequency and providing the determined bid lowest price to a network information provider; Receiving a bidding condition from a network information provider, and selecting a successful bidder from the network information provider based on the bidding condition; And In the step of selecting a successful bidder, if no bidding occurs, determining the successful bidder as the buyer, and reselling a search word if a bidding occurs Including, This step of reselling a query Determining the bid lowest price as a selling price; And Providing the sale price to a network information provider, and confirming a buyer among the network information providers Internet search results providing method comprising a. A method for providing Internet search results in response to a search request input from a searcher through a communication network, the method comprising: Selling a search word through a bid, the method comprising: determining a buyer associated with the search word; Maintaining a database comprising a plurality of search items, the method comprising: associating at least a portion of the search items with the search term and the buyer; Receiving a search request from the searcher; And Identifying at least one or more search items associated with the search term corresponding to the search request, and providing search results arranging the identified search items. Including, The step of selling the search terms through auction Determining a bid lowest price in consideration of a search frequency for the search word and a reference unit price associated with the search frequency and providing the determined bid lowest price to a network information provider; Receiving a bidding condition from a network information provider, and selecting a successful bidder from the network information provider based on the bidding condition; And Selecting a successful bidder as the buyer when no bidding occurs in the bidder selection step, and reselling a search word when a bidding occurs Including, This step of reselling a query Determining a selling price in consideration of a search frequency for the search word and a reference unit price associated with the search frequency; And Providing the sale price to a network information provider, and confirming a buyer among the network information providers Internet search results providing method comprising a. A method for providing Internet search results in response to a search request input from a searcher through a communication network, the method comprising: Selling a search word through a bid, the method comprising: determining a buyer associated with the search word; Maintaining a database comprising a plurality of search items, the method comprising: associating at least a portion of the search items with the search term and the buyer; Receiving a search request from the searcher; And Identifying at least one or more search items associated with the search term corresponding to the search request, and providing search results arranging the identified search items. Including, The step of selling the search terms through auction Determining a minimum bid price in consideration of a record of sales price associated with the search word and providing the determined minimum bid price to a network information provider; Receiving a bidding condition from a network information provider, and selecting a successful bidder from the network information provider based on the bidding condition; And If no bidding occurs in the bidder selection step, the bidder is determined as a buyer, and if a bidding occurs, reselling a search word. Including, This step of reselling a query Determining a lower price of the bid price, a price multiplied by a search frequency for the search word, and a reference unit price associated with the search frequency as a selling price; And Providing the sale price to a network information provider, and confirming a buyer among the network information providers Internet search results providing method comprising a. The method of claim 1, wherein the search frequency is a pageview count or a clickcount count. The method of claim 2, Maintaining a credit rating item associated with the successful bidder; And Downgrading the credit rating item if the successful bidder refuses to purchase the search term Internet search results providing method comprising the more. The method of claim 4, wherein The determining of the selling price may include: determining the selling price by an amount discounted by a predetermined ratio to the determined selling price. Internet search results providing method comprising the more. The method according to any one of claims 1 to 5, The above step of determining the minimum bid price Determining the bid lowest price by further multiplying the determined minimum bid price by a predetermined weight; And the weight is determined in consideration of the temporal search preference of the search word. The method of claim 9, Method for providing Internet search results, characterized in that the predetermined period is determined for each of the search terms in the high season or low season for the temporal search preference. 10. The method of claim 9, wherein the weight is a predetermined value between 0.8 and 1.2. The method according to any one of claims 1 to 5, The selling of the search word through the bidding is performed separately in association with each of the predetermined search item arranging methods. If it is determined that the step of selling a search word through a bid for all of the predetermined search item arranging methods is completed, the step of selling the search word through a bid proceeds in association with the predetermined search item arranging methods. Method for providing Internet search results, characterized in that. A computer-readable recording medium having recorded thereon a program for implementing a method according to any one of claims 1 to 5 or 7 to 9 on a computer. A system for providing an Internet search result in response to a search request input from a searcher through a communication network, A bid performing unit configured to determine a bid minimum price and provide the determined minimum bid price to a network information provider, receive a bid condition from the network information provider, and select a buyer among the network information providers based on the bid condition; A search request receiving unit which receives a search request from a searcher; A storage unit comprising a database including a plurality of search items, storing a sale price record associated with a search word, and associating at least a portion of the search item with the search word and the buyer; And Search term resale unit for reselling the search word when the bidding occurs in the bidding unit Including, The bidding unit may determine a minimum bid price in consideration of a record of a sale price associated with the search word or a search frequency for the search word and a reference unit price associated with the search frequency. And the search word reseller determines a sale price in consideration of a record of a sale price associated with the search word or a search frequency for the search word and a reference unit price associated with the search frequency.