CN1465039A - 广告插入装置、广告插入方法及存储介质 - Google Patents

广告插入装置、广告插入方法及存储介质 Download PDF

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Publication number
CN1465039A
CN1465039A CN02802504A CN02802504A CN1465039A CN 1465039 A CN1465039 A CN 1465039A CN 02802504 A CN02802504 A CN 02802504A CN 02802504 A CN02802504 A CN 02802504A CN 1465039 A CN1465039 A CN 1465039A
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CN
China
Prior art keywords
advertisement
space
content
advertising message
candidate
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Pending
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CN02802504A
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English (en)
Chinese (zh)
Inventor
星野政明
角田智弘
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Sony Corp
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Sony Corp
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Publication of CN1465039A publication Critical patent/CN1465039A/zh
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/236—Assembling of a multiplex stream, e.g. transport stream, by combining a video stream with other content or additional data, e.g. inserting a URL [Uniform Resource Locator] into a video stream, multiplexing software data into a video stream; Remultiplexing of multiplex streams; Insertion of stuffing bits into the multiplex stream, e.g. to obtain a constant bit-rate; Assembling of a packetised elementary stream
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
    • H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
    • H04N21/26233—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving content or additional data duration or size, e.g. length of a movie, size of an executable file
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/254—Management at additional data server, e.g. shopping server, rights management server
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433—Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4331—Caching operations, e.g. of an advertisement for later insertion during playback
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/45—Management operations performed by the client for facilitating the reception of or the interaction with the content or administrating data related to the end-user or to the client device itself, e.g. learning user preferences for recommending movies, resolving scheduling conflicts
    • H04N21/462—Content or additional data management, e.g. creating a master electronic program guide from data received from the Internet and a Head-end, controlling the complexity of a video stream by scaling the resolution or bit-rate based on the client capabilities
    • H04N21/4622—Retrieving content or additional data from different sources, e.g. from a broadcast channel and the Internet
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/478—Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4782—Web browsing, e.g. WebTV
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81—Monomedia components thereof
    • H04N21/812—Monomedia components thereof involving advertisement data
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00—Television systems
    • H04N7/16—Analogue secrecy systems; Analogue subscription systems
    • H04N7/173—Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309—Transmission or handling of upstream communications
    • H04N7/17318—Direct or substantially direct transmission and handling of requests
CN02802504A 2001-06-06 2002-06-06 广告插入装置、广告插入方法及存储介质 Pending CN1465039A (zh)

Applications Claiming Priority (2)

Application Number Priority Date Filing Date Title
JP2001171320 2001-06-06
JP171320/2001 2001-06-06

Publications (1)

Publication Number Publication Date
CN1465039A true CN1465039A (zh) 2003-12-31

Family

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Family Applications (1)

Application Number Title Priority Date Filing Date
CN02802504A Pending CN1465039A (zh) 2001-06-06 2002-06-06 广告插入装置、广告插入方法及存储介质

Country Status (6)

Country Link
US (1) US7650617B2 (US20030177490A1-20030918-M00011.png)
EP (1) EP1394762B1 (US20030177490A1-20030918-M00011.png)
JP (1) JP4370910B2 (US20030177490A1-20030918-M00011.png)
KR (1) KR20030020443A (US20030177490A1-20030918-M00011.png)
CN (1) CN1465039A (US20030177490A1-20030918-M00011.png)
WO (1) WO2002101700A1 (US20030177490A1-20030918-M00011.png)

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CN101997928A (zh) * 2010-11-25 2011-03-30 汉王科技股份有限公司 在线阅读的广告插播方法及装置
CN102769784A (zh) * 2012-04-26 2012-11-07 新奥特（北京）视频技术有限公司 一种定量定制资讯信息的方法及系统
CN102870408A (zh) * 2010-04-22 2013-01-09 Adc技术株式会社 存储装置
CN101917554B (zh) * 2009-12-30 2013-06-05 新奥特（北京）视频技术有限公司 一种广告节目单的自动校验方法和广告节目单编排方法
JP2018156235A (ja) * 2017-03-16 2018-10-04 バリューコマース株式会社 広告媒体主の編集方針に従って選択した複数の広告主による複数の広告バナーの配列を広告基調記事に組み合わせたマルチ広告記事を自動生成して配信すること

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CN101917554B (zh) * 2009-12-30 2013-06-05 新奥特（北京）视频技术有限公司 一种广告节目单的自动校验方法和广告节目单编排方法
CN102870408A (zh) * 2010-04-22 2013-01-09 Adc技术株式会社 存储装置
CN101997928A (zh) * 2010-11-25 2011-03-30 汉王科技股份有限公司 在线阅读的广告插播方法及装置
CN101997928B (zh) * 2010-11-25 2013-05-29 汉王科技股份有限公司 在线阅读的广告插播方法及装置
CN102769784A (zh) * 2012-04-26 2012-11-07 新奥特（北京）视频技术有限公司 一种定量定制资讯信息的方法及系统
CN102769784B (zh) * 2012-04-26 2018-05-04 新奥特（北京）视频技术有限公司 一种定量定制资讯信息的方法及系统
JP2018156235A (ja) * 2017-03-16 2018-10-04 バリューコマース株式会社 広告媒体主の編集方針に従って選択した複数の広告主による複数の広告バナーの配列を広告基調記事に組み合わせたマルチ広告記事を自動生成して配信すること

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US7650617B2 (en) 2010-01-19
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