CN1423897A - 用于提供所录节目和促销的系统和方法 - Google Patents

用于提供所录节目和促销的系统和方法 Download PDF

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CN1423897A
CN1423897A CN01805444A CN01805444A CN1423897A CN 1423897 A CN1423897 A CN 1423897A CN 01805444 A CN01805444 A CN 01805444A CN 01805444 A CN01805444 A CN 01805444A CN 1423897 A CN1423897 A CN 1423897A
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约翰尼·B·科文
L·乔·赫齐斯
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TV Guide International Inc
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    • H04—ELECTRIC COMMUNICATION TECHNIQUE
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    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/432—Content retrieval operation from a local storage medium, e.g. hard-disk
    • H04N21/4325—Content retrieval operation from a local storage medium, e.g. hard-disk by playing back content from the storage medium
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    • H04—ELECTRIC COMMUNICATION TECHNIQUE
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Abstract

本发明涉及用于提供所录节目和促销的系统和方法。提供这些系统和方法,用于选择需录制的节目,选择促销,录制所选的节目；并且与节目一起录制促销或在所录节目的重放过程中插入促销。本发明还提供一种用于在单个广播频道或多个广播频道上接收信号和/或数据(如节目、促销、节目向导等)的接收器、一个或多个用于储存信号和/或数据的存储单元、以及处理器,其中,处理器用于选择节目,选择促销,使所选节目被录制,并在节目录制的过程中或在节目的重放过程中控制促销的插入。

Description

用于提供所录节目和促销的系统和方法
相关申请的相关参考
本专利申请要求从2000年2月1日提交的美国临时专利申请60/179548中受益，此临时专利申请的全部内容在此引作参考。
技术领域
本发明涉及电视节目的录制。更具体地，本发明涉及与电视节目录制结合使用的促销技术。
背景技术
由于录像带录制的出现，个人有机会为了个人用途而录制电视节目。传统上，这些节目都录制在磁带上。最近，个人视频录制已发展得能通过使用数字存储介质来完成录制。
在过去，视觉广告已经对商品和服务的市场营销具有很好的效果。因而，广告客户和消费者都可从在录制的节目中加入促销资料而获益。
因此，本发明的目的是提供用于提供所录节目和促销的系统和方法。
发明内容
根据本发明的这个和其它的目的，提供用于提供所录节目和促销的系统和方法。这些系统和方法可在录制的开始、结束、开始和结束、或在任何其它的一点或多点录制促销资料(“促销”)。例如，当节目向导的录制特征被选择以录制节目时，促销录制特征可在将被录制的节目的开始、结束、开始和结束、或在任何其它的一点或多点录制促销(如电影的预映)。然后，当用户播放所录节目时，促销就显示给用户。
这些系统和方法还录制节目并在所录节目的重放过程中控制所选促销和所录节目的整合。
在本发明的一个实施例中，系统包括：用于发送和/或接收信号和/或数据的收发器；选择节目、选择促销并使所选节目和所选促销被录制的处理器；以及，一个或多个用于储存信号和/或数据的存储器。
在本发明的另一实施例中，系统所包括的处理器用于选择节目，选择促销，使所选节目被录制，并在所录节目的重放过程中控制所录节目和所选促销的整合。
附图说明
从以下结合附图的详细描述中，本发明以上的和其它的目的和优点将显而易见，在所有附图中相同的参考号指相同的部件，在附图中：
图1为用于实施本发明各个实施例的系统框图；
图2为根据本发明各个实施例使用的用户设备的框图；
图3为根据本发明各个实施例的处理的流程图；
图4举例说明用于实施本发明各个实施例的交互式节目向导方格显示；
图5举例说明用于实施本发明各个实施例的交互式节目向导搜索-排序显示；
图6为处理的流程图，其中，在节目开始时录制促销，并且，此处理用于实施本发明的各个实施例；
图7为处理的流程图，其中，在节目过程中的任一点录制促销，并且，此处理用于实施本发明的各个实施例；
图8为处理的流程图，其中，在节目结束时录制促销，并且，此处理用于实施本发明的各个实施例；
图9为处理的流程图，其中，在节目开始和结束时录制促销，并且，此处理用于实施本发明的各个实施例；
图10为处理的流程图，其中，在节目开始时、在节目过程中的任一点、和在节目结束时录制促销，并且，此处理用于实施本发明的各个实施例；
图11为处理的流程图，其中，促销与所录节目的重放相结合，并且，此处理用于实施本发明的各个实施例。
具体实施方式
本发明提供用于提供所录节目和促销的方法和系统。在本发明的一个实施例中，系统包括：一个或多个接收信号和/或数据的接收器；选择节目、选择促销并使所选节目和所选促销都被录制的处理器；一个或多个用于储存信号和/或数据的存储单元；以及用于向观看者呈现所录节目和促销的显示器。信号和数据在收到之后直至处理器需要时，可进行当地储存，或用分配设备变为随选的，或从广播频道的视频流中定期获得。
收发器可发射和/或接收信号和/或数据(如节目、促销、节目向导、应用、URL地址等)。这些信号和/或数据可由用户设备通过任何通讯网络(如电缆系统、卫星系统、调制解调器、无线传呼频率、Internet等)而发送和/或接收。例如，节目可通过节目频道接收，促销可通过此节目频道的垂直消隐间隔(VBI)接收。这些信号和/或数据可由用户设备在一个或多个广播频道中发送和/或接收。例如，节目可在一个频道中接收而促销在另一个频道中接收。
处理器基于用户的输入而选择需录制的节目。用户输入包括特定节目的选择。可替换地，用户的输入可以是用户指令。输入用户指令可使处理器执行自动搜索和录制功能。用户指令包括观看时间、节目频道、和/或具体节目内容(如推荐的收视率、电视播送日期和/或时间、和/或节目主题)。输入指令可指示处理器搜索所有具有用户指定主题的节目。例如，用户可选择“西部片”作为所希望的节目主题。随后，处理器进行搜索，并且选择所有与西部片具有相关主题的节目(如“Blazing Saddles”、“City Slickers”、“The Quick and The Dead”等)。然后，处理器使这些选择的节目被录制。用户可通过交互式节目向导或在线节目向导输入指令。此种向导的实例为TV Guide和Gemstar Guide Plus。节目向导包括从指令选项菜单中选择的能力、接受文本直接输入的能力、或执行键盘搜索的能力。用户可通过有线或无线远程操作单元(如键盘、触摸屏显示器、或任何其它的处理器输入设备)提交指令。
处理器基于所选节目的具体内容来选择需录制的促销。例如，当正在录制包括具体内容的节目时，处理器选择与正在录制的节目内容相应的促销。处理器可从节目向导数据、从节目本身、从节目所附数据或从任何其它的适当资源来决定所选节目的内容。节目向导数据可在节目之前或与节目同时接收。相似地，处理器可从促销所附的促销数据、单独从促销接收的促销数据、从促销本身或从任何其它的适当资源来决定促销的内容。节目或促销的内容可用标签、缩略图、闭路字幕、电视文字广播数据、语音-文本数据识别、声音分类(如声音和音乐)、回形针标记、推荐的收视率、节目信息显示屏、或任何其它信息来表示。可替换地，促销可以与节目无关，可以根据时间、用户统计、或任何其它标准来选择，或者随机选择。
随后，处理器使所选节目和所选促销录制在存储介质上。所选促销的录制可以在开始时、在结束时、在开始和结束时、或在所录节目之内的任何其它所希望的一点或多点上进行。在节目录制过程中插入所选促销可使处理器把节目的全部或部分缓冲进存储单元。在插入促销之后，处理器接着从存储单元录制节目的剩余部分。节目可指出在节目的信号或数据内一个或多个促销将使用一个或多个标签促销点在何处插入。这些促销点可以位于开始、结束、开始及结束、或在节目之内的任何其它所希望的一点或多点上。例如，当录制多个节目时，一个或多个促销可录制在节目之间。
一个或多个存储单元可用于储存信号和数据(如节目、促销、节目向导和向导数据、音频录制、和其它任何所希望的内容和/或数据)。
每个存储单元可以在或接近用户的电视观看设备(如在用户住宅里或在接近用户住宅的电缆节点)而当地布置，或者距用户电视观看设备远程地布置，从而，处理器可通过通讯网络控制节目、促销和数据在存储单元中的储存。如果存储单元当地布置，在重放过程中，处理器就可从存储单元检索节目、促销或数据并且显示给用户。如果存储单元远程布置，在重放过程中，存储单元就可通过通讯网络发送节目、促销或数据，以便节目、促销或数据显示给用户。
为了有利于所录节目的重放，可提供交互式用户界面，以使用户能选择用于重放的录制节目。此界面可使标志录制在存储介质每个部分的开始处。例如，对于录像带，每进行一次录制，标志都会记录在录制的开始处。当把促销录制在节目的开始处时，标志会记录在促销的开始处。那么，在后续的重放过程中，标志用于识别节目的开始。例如，当预先录制好的节目清单在交互式用户界面上呈现给用户时，一旦用户从清单选择节目，本发明可使存储介质如录像带回绕或前进到相应的标志，并重放所述节目直到检测到下一个标志为止。
在本发明的另一个实施例中，系统包括这样的处理器，它选择节目，选择促销，使节目被录制，并且在所选节目在显示器上重放的过程中控制所选节目和所选促销的结合。
如以上详细描述的，处理器可选择和录制节目并选择促销。处理器还可在所选节目的重放过程中通过在促销点插入促销而控制所录节目的重放。处理器可使用在节目信号或数据内的标签或使用任何其它适当的方法来确定促销点。在所录节目的重放过程中，所选促销的插入可例如使处理器发送暂停或停止的命令或信号，以中止所录节目的重放。之后，插入并播放促销，处理器然后发送命令或信号，以继续重放所录节目的剩余部分。
图1为用于实施本发明各个实施例的系统100的框图。系统100包括节目广播设备110、促销广播设备120、向导数据广播设备130、通讯网络140、用户设备150和通讯链160。广播设备110、120和130可以是任何用于提供节目信号、促销信号、节目向导信号、和/或任何其它所希望的信号或数据的适当设备，如视频和数据服务器、现场广播设备、录像带播放机等，并且位于电缆顶端或任何其它的方便位置。另外，广播设备110、120和130可合并成单个广播单元。
通讯网络140可以是任何用于向或从广播设备110、120和130发送信号和/或数据的适当网络。例如，网络140可以是Internet、卫星通讯系统、电缆系统、局域网、广域网等，或可以是前述任何的综合体。通讯网络140使用数字或模拟技术或它们的各种综合技术。
用户设备150是用于接收、处理和显示从广播设备110、120和130接收和/或向所述广播设备传送信号和/或数据的适当设备。例如，用户设备150可以是单向或双向的机顶盒、具备处理和录制能力的电视机、个人录像机、具备适当处理能力的磁带录像机、个人计算机等。
通讯链160可以是用于通讯数据和/或信号的适当链，如拨号连接、光缆、同轴电缆、DSL连接等或所述链的任意组合。
尽管在图1中未示出，但系统100还包括一个或多个用于储存节目、促销、和节目的远程存储单元。这些远程存储单元可从节目广播设备110、促销广播设备120和向导数据广播设备130接收节目、促销和数据，可由广播设备110、120和130与用户设备150中的任一个控制，并且，可以通过通讯网络140向用户设备150提供节目、促销和数据。
图2为图1所示用户设备150的框图。用户设备150根据本发明各个实施例使用。用户设备150包括接收器220、处理器270、存储单元230、240、250和260、远程控制单元280、远程控制界面290、视频信号电路215、以及显示器225。接收器220可以是任何用于接收节目信号、促销信号、节目向导数据、和/或任何其它所希望的信号或数据的适当设备。尽管未示出，但接收器220可补充用于发送节目信号、促销信号、节目向导数据、和/或任何其它所希望的信号或数据的发送器。处理器270可以是任何用于接收用户输入信号、选择节目、选择促销、并使所选节目和所选促销被录制的适当设备。存储单元230、240、250和260分别用于储存节目、促销、节目向导和录制。存储单元230、240、250和260中的任一个是任何能电子地储存信号和/或数据(如独立的磁带录像机、磁盘驱动器、内存卡等)的装置。如果需要，存储单元230、240、250和260还可合并成单个存储单元。远程控制单元280可以是键盘、触摸屏显示器、面板、或用户用于输入数据的任何其它的有线或无线装置。远程控制界面290从远程控制单元280接收信号，然后发送所述信号给处理器270。远程控制界面290可例如为光电探测器。视频信号电路215可以是任何用于把处理器270的数据转换成用于在显示器225上显示的视频信号的适当电路。最后，显示器225可以是任何用于向观看者呈现图象的适当装置，如电视机、监视器、计算机监视器、个人数据助手等。
图3为根据本发明各个实施例的处理300的流程图。如图所示，在步骤310中，通过选择需录制的节目而开始处理300。如上所述，基于用户具体的节目选择或用户的主题选择或其它指令来进行选择。接着在步骤320中，处理300可选择需录制的促销。促销的选择可基于需录制节目的内容。可替换地，促销的选择与需录制节目的内容无关。最后，在步骤330中，处理300录制所选节目和所选促销。所选节目和所选促销录制到任何适当的存储单元，如单独的磁带录像机、磁盘驱动器、内存卡等。如上所述，存储单元可以在或接近用户的电视观看设备而当地布置，或者距用户电视观看设备远程地布置。最后，在步骤340中，节目和促销应用户要求而在显示器上重放。
图4举例说明用于在本发明各个实施例中选择需录制节目的交互式节目向导方格显示屏410。屏幕410包括时间条420，时间条420划分成多个水平布置的时间单元430和日期单元440。每个时间单元430对应于电视节目安排的一个半小时的时间段(或任何其它适当的时间段)。日期单元440标识出显示屏410上所标识电视节目的播放日期。屏幕410还包括频道条450，频道条450划分成多个垂直布置的频道单元460。频道单元460标识出所显示的将播放(或正在播放)节目的频道。屏幕410可进一步包括节目方格470。节目方格470划分成多个节目单元480。每个节目单元480包括具体的电视节目名称并且是可选择的。每个单元的宽度对应于相应节目的长度。通过在远程控制单元280上用方向键加亮单元485并在远程控制单元280上按录制键，单元485中的节目被选择录制。
现在看图5，描述用于通过主题和/或关键字来指定需录制节目的节目指定屏幕500。节目指定屏幕500包括主题选择菜单510和关键字搜索菜单520。菜单510和520允许用户定义节目搜索标准。主题选择菜单510包括主题选择单元515和516，这些单元是可以单独选择的并且允许用户搜索包含特定主题的节目。主题单元516描述所选择的主题单元。关键字搜索菜单520包括关键字搜索单元525，此单元允许用户输入字母数字文本以搜索节目的特定内容。菜单510和520可结合使用或单独使用。搜索单元528用于启动用户的节目搜索。
屏幕500还包括显示用户节目搜索结果的节目清单-530。节目清单530包括显示节目信息的节目单元535和536。可基于所选的主题或搜索条件自动地选择一个或多个节目单元，如被选的节目单元536所示。录制按钮560用于启动录制。节目清单530还包括根据收视率(如G、PG、PG-13、R)对节目单元分类的节目收视率单元537。节目清单530进一步包括标识出满足节目搜索选择标准的节目数量的节目清单标题540。
另外，节目指定屏幕500还包括排序菜单550，排序菜单550使得用户能对满足节目搜索选择标准的和显示在节目清单530中的节目进行排序。排序菜单550包括允许用户选择排序技术的排序单元555和556。例如，满足用户搜索标准的节目可用观看时间、收视率、字母顺序等排序。如被选的排序单元556所示，选择一个或多个排序单元。排序激发单元558用于启动用户所选择的排序技术。
屏幕410和500仅仅是用于指定需录制节目的屏幕和方法的举例。根据本发明可使用任何适当的屏幕和方法。
图6为处理600的流程图，其中，把促销录制在节目开始时，并且，处理600用于实施本发明各个实施例。处理600示出在步骤620开始录制所选节目之前在步骤610中录制促销。
图7为处理700的流程图，其中，把促销录制在节目过程中的一点，并且，处理700用于实施本发明的各个实施例。处理700示出，在步骤710中开始录制节目，在步骤720中把促销录制在节目录制过程中的一点，以及在步骤730中完成节目录制。
图8为处理800的流程图，其中，把促销录制在节目结束时，并且，处理800用于实施本发明的各个实施例。处理800示出，在步骤810录制节目并且在节目录制结束时在步骤820中录制促销。
图9为处理900的流程图，其中，把促销录制在节目开始和结束时，并且，处理900用于实施本发明的各个实施例。处理900示出，在节目录制开始时在步骤910中录制第一促销，在步骤920中录制节目，并且在步骤930中录制第二促销。
图10为处理1000的流程图，其中，把促销录制在节目开始时、在节目过程中一点以及节目结束时，并且，处理1000用于实施本发明的各个实施例。处理1000示出，在节目开始时在步骤1010中录制第一促销，在步骤1020中录制节目的第一部分，在节目过程中一点在步骤1030中录制第二促销，在步骤1040中录制节目的第二部分，并且在节目结束时在步骤1050中录制第三促销。
处理600、700、800、900和1000能以任何适当的组合在节目之前、之中、和/或在节目之后录制多个促销。
图11示出在重放所录节目过程中整合促销的处理1100，此处理用于实施本发明的各个实施例。如图所示，在步骤1102中通过选择用于录制的节目而开始。以任何适当的方式选择用于录制的节目，如结合图4和5中所描述的。接着在步骤1104中，处理1100录制所述节目。在开始录制节目之后的任何点，甚至在完成节目录制之前，在步骤1106中启动节目的重放。优选地，根据用户的命令启动重放，然而，也可自动地启动重放。
接着，在测试1108中，处理1100决定是否播放促销。可使用任何适当的标准来决定是否播放促销。如果播放促销，处理1100接着在步骤1112中播放促销。然而，如果不播放促销，处理在测试1114中判断重放是否完成。如果重放完成，那么处理1100就循环回步骤1102，等待另一选择录制的节目。
如果在测试1114中判断重放未完成，或者在步骤1112播放促销之后，处理1100决定是否在测试1116中播放节目的一部分。如果节目的一部分(如节目的上半部分、节目的下半部分、整个节目、或节目的任何其它部分)要播放，处理1100就在步骤1118中播放此部分。一旦此部分已经在步骤1118中播放，或者如果在测试1116中判断没有部分播放，那么处理1100就循环回测试1108。
因而，本发明提供用于提供所录节目和促销的系统和方法。本领域技术人员应理解：本发明可通过除上述实施例以外的其它实施例进行实践，描述上述实施例的目的是举例说明，并不是用于限制本发明，并且，本发明只受后附权利要求的限制。

Claims (59)

1.一种用于提供所录节目和促销的方法，其中包括：
选择需录制的节目；
选择需录制的促销；以及
使节目和促销被录制。
2.如权利要求1所述的方法，其中，基于节目的内容选择促销。
3.如权利要求1所述的方法，其中，基于用户输入选择节目。
4.如权利要求3所述的方法，其中，用户输入是特定节目的选择。
5.如权利要求3所述的方法，其中，用户输入是节目指令。
6.如权利要求1所述的方法，其中进一步包括在存储单元上录制节目和促销。
7.如权利要求6所述的方法，其中，促销录制在节目开始时。
8.如权利要求7所述的方法，其中进一步包括录制促销的标记，以便在重放过程中指示节目的开始。
9.如权利要求6所述的方法，其中，促销录制在节目结束时。
10.如权利要求6所述的方法，其中，促销录制在节目开始和结束时。
11.如权利要求6所述的方法，其中，促销录制在节目中任何所希望的点。
12.如权利要求1所述的方法，其中进一步包括接收所述节目和促销。
13.如权利要求12所述的方法，其中进一步包括接收节目向导数据。
14.如权利要求13所述的方法，其中，节目、促销和节目向导数据在单个广播频道中接收。
15.如权利要求13所述的方法，其中，节目、促销和节目向导数据在多个广播频道中接收。
16.如权利要求13所述的方法，其中进一步包括储存节目、促销和节目向导数据。
17.如权利要求16所述的方法，其中，节目、促销和节目向导数据储存在存储单元中。
18.如权利要求16所述的方法，其中，节目、促销和节目向导数据储存在多个存储单元中。
19.一种用于提供所录节目和促销的方法，其中包括：
选择需录制的节目；
选择促销；
使节目被录制；以及
在节目重放的过程中使促销出现。
20.如权利要求19所述的方法，其中，基于节目的内容选择促销。
21.如权利要求19所述的方法，其中，基于用户输入选择节目。
22.如权利要求21所述的方法，其中，用户输入是特定节目的选择。
23.如权利要求21所述的方法，其中，用户输入是节目指令。
24.如权利要求19所述的方法，其中进一步包括将促销整合在节目开始时。
25.如权利要求19所述的方法，其中进一步包括将促销整合在节目结束时。
26.如权利要求19所述的方法，其中进一步包括将促销整合在节目开始和结束时。
27.如权利要求19所述的方法，其中进一步包括将促销整合在节目之内的任何所希望的点。
28.如权利要求19所述的方法，其中进一步包括接收节目和促销。
29.如权利要求28所述的方法，其中进一步包括接收节目向导数据。
30.如权利要求29所述的方法，其中，节目和促销在单个广播频道中接收。
31.如权利要求29所述的方法，其中，节目和促销在多个广播频道中接收。
32.如权利要求29所述的方法，其中进一步包括储存节目、促销和节目向导数据。
33.如权利要求32所述的方法，其中，节目、促销和节目向导数据储存在存储单元中。
34.如权利要求32所述的方法，其中，节目、促销和节目向导数据储存在多个存储单元中。
35.一种用于提供所录节目和促销的系统，其中包括：
接收用户输入的用户输入装置；以及
选择需录制的节目、选择需录制的促销并使节目和促销被录制的处理器。
36.如权利要求35所述的系统，其中，处理器基于节目的内容选择促销。
37.如权利要求35所述的系统，其中，处理器基于用户输入选择需录制的节目。
38.如权利要求37所述的系统，其中，用户输入是特定节目的选择。
39.如权利要求37所述的系统，其中，用户输入是节目指令。
40.如权利要求35所述的系统，其中，处理器使促销在被录制节目开始时。
41.如权利要求40所述的系统，其中，处理器使标记和促销一起被录制，以便在重放过程中指示节目的开始。
42.如权利要求35所述的系统，其中，处理器使促销被录制在节目结束时。
43.如权利要求35所述的系统，其中，处理器使促销被录制在节目开始和结束时。
44.如权利要求35所述的系统，其中，处理器使促销被录制在节目之内的任何所希望的点。
45.如权利要求35所述的系统，其中进一步包括接收信号和数据的接收器。
46.如权利要求45所述的系统，其中，接收器在单个广播频道上接收信号和数据。
47.如权利要求45所述的系统，其中，接收器在多个广播频道上接收信号和数据。
48.如权利要求35所述的系统，其中进一步包括储存节目和促销的存储单元。
49.一种用于提供所录节目和促销的系统，其中包括：
接收用户输入的用户输入装置；以及
选择需录制的节目、选择需录制的促销、使节目被录制、并使促销在节目重放过程中出现的处理器。
50.如权利要求49所述的系统，其中，处理器基于节目的内容选择促销。
51.如权利要求49所述的系统，其中，处理器基于用户输入选择需录制的节目。
52.如权利要求49所述的系统，其中，处理器将促销整合在节目开始时。
53.如权利要求49所述的系统，其中，处理器将促销整合在节目结束时。
54.如权利要求49所述的系统，其中，处理器将促销整合在节目开始和结束时。
55.如权利要求49所述的系统，其中，处理器将促销整合在节目之内的任何所希望的点。
56.如权利要求49所述的系统，其中进一步包括接收信号和数据的接收器。
57.如权利要求56所述的系统，其中，接收器在单个广播频道上接收信号和数据。
58.如权利要求56所述的系统，其中，接收器在多个广播频道上接收信号和数据。
59.如权利要求49所述的系统，其中进一步包括储存节目和促销的存储单元。
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US20010029610A1 (en) 2001-10-11
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