TW520604B - Systems and methods for providing promotions with recorded programs - Google Patents

Systems and methods for providing promotions with recorded programs Download PDF

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Publication number
TW520604B
TW520604B TW090102050A TW90102050A TW520604B TW 520604 B TW520604 B TW 520604B TW 090102050 A TW090102050 A TW 090102050A TW 90102050 A TW90102050 A TW 90102050A TW 520604 B TW520604 B TW 520604B
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Taiwan
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program
advertisement
scope
patent application
promotional
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TW090102050A
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English (en)
Inventor
Johnny B Corvin
L Joe Hedges
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United Video Properties Inc
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/432Content retrieval operation from a local storage medium, e.g. hard-disk
    • H04N21/4325Content retrieval operation from a local storage medium, e.g. hard-disk by playing back content from the storage medium
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/433Content storage operation, e.g. storage operation in response to a pause request, caching operations
    • H04N21/4334Recording operations
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/434Disassembling of a multiplex stream, e.g. demultiplexing audio and video streams, extraction of additional data from a video stream; Remultiplexing of multiplex streams; Extraction or processing of SI; Disassembling of packetised elementary stream
    • H04N21/4345Extraction or processing of SI, e.g. extracting service information from an MPEG stream
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/442Monitoring of processes or resources, e.g. detecting the failure of a recording device, monitoring the downstream bandwidth, the number of times a movie has been viewed, the storage space available from the internal hard disk
    • H04N21/44213Monitoring of end-user related data
    • H04N21/44222Analytics of user selections, e.g. selection of programs or purchase activity
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/472End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content
    • H04N21/47214End-user interface for requesting content, additional data or services; End-user interface for interacting with content, e.g. for content reservation or setting reminders, for requesting event notification, for manipulating displayed content for content reservation or setting reminders; for requesting event notification, e.g. of sport results or stock market
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/482End-user interface for program selection
    • H04N21/4821End-user interface for program selection using a grid, e.g. sorted out by channel and broadcast time
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/482End-user interface for program selection
    • H04N21/4826End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/81Monomedia components thereof
    • H04N21/812Monomedia components thereof involving advertisement data
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/85Assembly of content; Generation of multimedia applications
    • H04N21/854Content authoring
    • H04N21/8549Creating video summaries, e.g. movie trailer
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/76Television signal recording
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N7/00Television systems
    • H04N7/16Analogue secrecy systems; Analogue subscription systems
    • H04N7/173Analogue secrecy systems; Analogue subscription systems with two-way working, e.g. subscriber sending a programme selection signal
    • H04N7/17309Transmission or handling of upstream communications
    • H04N7/17318Direct or substantially direct transmission and handling of requests
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N5/00Details of television systems
    • H04N5/76Television signal recording
    • H04N5/78Television signal recording using magnetic recording
    • H04N5/782Television signal recording using magnetic recording on tape

Landscapes

  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Databases & Information Systems (AREA)
  • Health & Medical Sciences (AREA)
  • Human Computer Interaction (AREA)
  • Social Psychology (AREA)
  • General Health & Medical Sciences (AREA)
  • Business, Economics & Management (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Finance (AREA)
  • Marketing (AREA)
  • Computer Security & Cryptography (AREA)
  • Software Systems (AREA)
  • Strategic Management (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)
  • Television Signal Processing For Recording (AREA)
  • Circuits Of Receivers In General (AREA)
  • Management Or Editing Of Information On Record Carriers (AREA)

Description

經濟部智慧財產局員工消費合作社印製 520604 五、發明說明( 相_關申請案之束老资料 本專利申請案申請美國暫訂專利申請案號6〇/179,548、於 公凡2000年2月1曰送件之專利範圍,在此引用以作爲參考 〇 發明背景 本發明和記錄電視節目有關,更特別的是,本發明和用 以結合記錄電視節目和促銷技術有關。 由於錄影帶記錄技術之進步,每個人已擁有甚多機會可 錄製電視節目作爲私人運用,傳統上,這些記錄係儲存於 兹γ上,而近來,個人視訊記錄已發展成可允許透過使用 數位儲存媒體來完成記錄。 在過去,視覺廣告在促銷貨品及服務上具有頗高之效率 ,因此,廣告商及消費者兩者同樣地可在促銷廣告結合於 記錄節目内之情況下獲得助益。 因此,本發明之一目的即在提供用以將促銷廣告和記錄 節目結合之系統及方法。 依據本發明之本目的及其他㈣,本發明提供了將促銷 廣告及記錄節目結合之系統及方法,這些系統及方法可在 進行記錄之啓始、終了、位於啓始及終了、或任何立他時 點將促銷内容(,,促銷廣告,,)記錄下來。舉例而言,當一節目 導二之記錄特徵被選取以記錄一節目時,一促銷:錄:徵 I在所記錄節目之啓始、終了、位於啓始及終了、 -他時點記錄-促銷廣告(例如_電影剪輯預覽),當使用者 本紙張尺度適用中國國家標準(CNS)A4規格⑽X 297公髮) (請先閱讀背面之注意事項再填寫本頁) 麵—! —訂 i — l — ilt------------------ 經濟部智慧財產局員工消費合作社印製 520604 、發明說明(2 ) 播㈣記錄節目時’該促銷廣告可顯示於使用者面前。 ,些系統及方法亦可在播放該記錄節目日寺,記錄及控制 所選擇促銷廣告及所記錄節目之整合。 在本發明之—具體實施例中,-系統可包括:用以傳送 及/或接收信號及/或資料之一傳輸器;用以選擇一節目、愛 擇一促銷廣告、以及將選擇之節目及選擇之促銷廣告二 進行記錄之處理器;以及用以儲存信號及/或資料之 裝置或多數儲存裝置。 。 在本發明之另-具體實施例中,—系統可包含—處理器 用以選擇—節目 '選擇—促銷廣告、將選擇之節目進行記 錄、以及在播放該記錄節目_ ’控制該記錄節目及所 促銷廣告之整合。 遲^示概要描沭 本發明I上述及其他目的及助益在參考下述伴隨著所附 圖示之詳細描述時將呈明顯,其中,在圖示中相同參考字 元代表相同部份,且其中: 圖1爲一系統方塊圖,可用於執行本發明之各種實施例; 、圖2爲一使用者裝備方塊圖,可依據本發明之各種實施例 進行運用; 圖3爲一依據本發明之各種具體實施例之作業流程圖; 圖4爲一互動式節目導覽方格顯示之説明,可用於執行本 發明之各種具體實施例; 圖5爲一互動式節目導覽搜尋-排序顯示之説明,可用於執 行本發明之各種具體實施例; 關家鮮 -5- X 297公釐) ---------!*1訂---------線? ——------------------- (請先閱讀背面之注意事項再填寫本頁) 520604 A7 五 、發明說明(3 Β7 圖6爲一作業流程圖,其中,〜 之啓始,且其可用於執行本’〜促銷廣告可記錄於一節目 圖7爲一作業流程圖,其中,月〈各種具體實施例; 中之任一時點,且並 —促銷廣告可記錄於一節目 ; /、 &執行本發明之各種具體實 施例 圖8爲一作業流程圖 促銷廣告可記錄於一節目 之終了,且其可用於執行本發明、久姑、。”己、彔於— 圖9爲一作業流程圖,其中k各種具體實施例; 之啓始及終了,且其可用㈣廣告可記錄於-節目 ; 、執仃本發明之各種具體實施例 經濟部智慧財產局員工消費合作社印製 圖10爲一作業流程圖,並中,^ & 目之戌 欣 " —促銷廣告可記錄於一節 目心啓始、即目中足任一時點、 .. 久、、J位直,且並可用认 執行本發明之各種具體實施例; 、 、 圖11爲一作業流程圖,其中 τ 促部廣告可和一命錄給曰 車之==,且其可用於執行本發明之各種具體實施例; 勉ΑΑ體實施例之詳細描诚_ 本發明提供用以將促銷廣告和記錄節目結合之方法及系 統。 / '、 在本發明之一具體實施例中,一手 尔、、死j包括.用以接收 信號及/或資料之一或多個接收器;選擇一節目、選擇一促 銷廣告、及將選擇節目及選擇促銷廣告兩者記錄之一處理 器;用以儲存信號及/或資料之一儲存單元或多數儲存單元 ;以及用以對收視者顯示所記錄之節目及促銷廣主之一顯 示器。該信號及資料可在接收後先儲存於區域端直到兮處 r---訂--- 6- -線·♦----------------------- 520604 A7 五、發明說明(4 理器需要爲止、亦可透過一播送設備供予需求者 在一廣播頻道之視訊串流上提供。 該傳送器可傳送及/或接收信號及/或資料(例如節 銷廣告、節目導覽、應用、統—資源定位(url) : ,這些信號及/或資料可透過任可通訊網路(例如 、-衛星系統、-數據機、無線分頁頻率、網際:路等等无 由使用者裝備進行接收。舉例而言,一節目可在一# J 道上被接收,且一促銷廣告可經由此節目頻道之垂 間隙(vbi)而被接收。這些信號及/或資料可藉由使用 在一或多數頻道上進行傳送及/或接收,例如,—節目= 頻道上接收,而一促銷廣告可由另一頻遒接收。 部 智 慧 員 工 消 費 合
I 該處理器可基於使用者之輸入以選取一節目進行錄製, 一使用者之輸入可包含一特別節目之選擇,或者,一使用 者輸入可爲一使用者指示,一使用者指示之輸入可促使一 處理器執行一自動搜尋及一記錄功能。一可 -收視時間'一節目頻道'及/或特別節目内容二 收視率、播放曰期及/或時間、以及/或一節目主題)所組成 。一指示之輸入可指示該處理器對所有節目進行搜尋以尋 找具有使用者指定主題之節目,例如,一使用者可選擇,,= 部電影”作爲所指定之節目主題,該處理器然後可進行搜尋 並選取主題和西部電影有關之所有節目(例如,,燦爛馬鞍 (Blazmg Saddles)”、”城市老油條(City Slickers)”、,,躍動與 死寂(The Quick and The Dead),,等等),該處理器然後促成對 延些選擇節目進行記錄。一指示可由使用者透過一互動式 L__一 -7- 本紙張尺度適财_ 格(2K) X 297公爱) A7 B7 五 、發明說明( 5 節目導覽或-線上節目導覽進㈣心 由電視導覽及寶星導覽(Gemst 例子可 口憎π 、 r Guide Plus)所提供。哕銘 寸莧可包含自指定選項表單選匕 、^ ίΐ匕力、或執行關鍵字搜尋之能力,-使用者可 簋甚 早(例如一键盤、一觸摸式螢 幕.、,…或任何其他處理器輸入裝置)遞送一指示。 廣^理器可基於所選擇之節目之特別内容而選擇一促销 :、:仃:己錄’例如’當-具有特別内容之節目被記錄時 姑f里器可選擇和該正進行記錄之節目内容相對應之促 銷廣^該處理器可自節目導覽資料中、自節目本身、自 線 ^印目之資料中、或自任何其他適合之來源衫一選取 即目〈内纟’該節目導覽資料可於事先接收或和節目同時 接收、’同樣地’該處理器可自伴隨促銷廣告之促銷資料、 自獨i万;促銷廣告外所接收之促銷資料、自促销廣告本身 或自任何其他適合之來源決定一促銷廣告之内容。一節 目或-促銷廣告之内容可由標籤、專攔(thumbnails)、固定 標題(cl〇Sed-captlon)或電視文字、語音對文字轉換資料辨識 、2訊辨識(例如言語及音樂)、聲音記號(cHp markmgs)、 建成之收視率、卽目資訊顯示螢幕、或任何其他資訊所指 示’或者’该促銷廣告可和節目無所關聯,並可基於時間 、使用者人口統計、或其他標準進行選擇,或可隨機選取 该處理器然後可將所選擇之節目及選擇之促銷廣告記錄 於儲存媒體上,對於選擇之促銷廣告之記錄可在一被記錄 -8 - 本紙張尺度_中國國家標準(CNS)A4規格(210 X 297公爱 A7
520604 Α7
五、發明說明(7 ) 俾使該使用者可選擇所記錄之節目進行播放,此介面可促 使一旗標记於一儲存媒體之每一部份之啓始。舉例而古, 以一錄影帶爲例,每次當一錄製進行時,一旗標可記錄於 該次錄製之啓始,當一促銷廣告記錄於一節目之啓始時, 一旗標可記錄於該促銷廣告之啓始,該旗標然後ϋ後婧 播放時,用於識別該節目之啓始點。舉例而言,當一串2 前記錄之節目以一互動式使用者介面顯示於—使S者面前 時,在使用者自該串列選取一節目之同時,本發明可對2 儲存媒體(像是一錄影帶)進行回帶或前溯至相對應之旗標 並播放該節目直到感測下一旗標爲止。 本發明之另一具體實施例中,一系統可包含—處理哭以 選取-節目、選取-促銷廣告、將該節目進行記錄、:將 所選取節目播放於一顯示器時控制該記錄之節目及選取之 促銷廣告之整合。 ' 该處理器可選取及記錄一節目並選取一促銷廣告等等如 上所詳述,該控制器亦可在播放選擇之節目時,藉由安插 促銷廣告於一促銷廣告時點以控制一記錄節目之ς放了兮 處理器可利用位於一節目之信號或資料内之標籤:任何: 他合適之方法以決定促銷廣告時點。在播放記綠之節目時 ,一選擇促銷廣告 < 安插可促使該處理器傳送(例如)—暫停 或停止指令或信號以中止該記錄節目之播放,之後,在= 促銷廣告已被安插並播放後,該處理器然後可傳送一指= 或信號以繼續該記錄節目之剩餘部份之播放。 曰7 圖1爲系統100之方塊圖,其可用於執行本發明之各種且 (請先閱讀背面之注意事項再填寫本頁) -----r---訂-— 經濟部智慧財產局員工消費合作社印製 線费------------------- -10- 520604 經濟部智慧財產局員工消費合作社印製 A7 ----------B7 五、發明說明(8 ) 月旦只施例,系統100可包含節目廣播裝備^ 、促銷廣告廣 播裝備120、導覽資料廣播裝備130、通訊網路140、使用者 I備15〇及通汛鏈結1ό0,廣播裝備11〇、及可爲任 :適合之裝備用以提供節目信號、促銷廣告信號、節目導 見L万虎、及/或 壬何其他所欲之信號或資料,I是視訊及資 料伺服器、現場廣播裝備、影帶播放器等等,且可置於一 電I線頭端或位於任何其他便利位置,並且,廣播裝備11〇 、\2〇、及130可結合成一單一廣播單元。 迥釩網路140可爲任何適合之網路用以傳送信號及/或資 料至及/或來自廣播裝備110、120、及130。舉例而言,網路 14〇可局網際網路,_衛星通訊網路、—有線m统、一 區域網路、-廣域網路等等、或任何上述相同之組合,通 訊網路140可使用數位或類比技術或任何兩者組合而成。 一使用者裝備150可爲任何合適之裝備用以接收、處理及顯 示接收自及/或傳輸至廣播裝備11〇、12〇、及13〇之信號及/ 或資料,例如,使用者裝備15〇可爲單向或雙向視訊轉換盒 八有處理及纪錄功能之電視、一個人視訊記綠器、具有 適合處理功能之一錄影機、一個人電腦等等。 通訊鏈結160可爲任何適合之鏈結用以通聯資料及/或信 號,像是一撥號鏈結網路、一光纖電纜、一同軸電纜、一 DSL鏈結網路等等,或上述之組合。 _僅管未顯示於圖i,系統1〇〇亦可包含一或多項遠端儲存 單兀,其可用於儲存節目、促銷廣告及資料,這些遠端儲 存單元可自節目廣播裝備11〇、促銷廣告廣播裝備12〇、及 ____ - 11 - 1 本紙張尺度適用中國國豕標準(CNS)A4規格(210 X 297公餐) _ 丨丨一
導覽資料廣播裝備130接收節目、促銷廣告、及資料,亦可 由任何廣播裝備110、120、及130及使用者裝備150所控制 ,且可經由通訊網路140對使用者裝備150提供節目、促銷 廣告及資料。 圖2爲顯示於圖i之使用者裝備15〇之方塊圖,使用者裝備 150可用於本發明之各種具體實施例,使用者裝備15〇=包 括:一接收器220 ; —處理器270、儲存單元23〇、24〇、25〇 及260,一搖控單元280; —遙控介面2 9〇、視訊迴路215 ,及:顯示器225。接收器220可爲任何合適裝備用以接收 節目信號、促銷廣告信號、節目導覽資料、及/或任何其他 所欲之信號及資料。僅管未顯示於圖中,接收器22〇可配備 一傳送器以傳送節目信號、促銷廣告信號、節目導覽資料 、以及/或是任何其他所欲之信號資料。處理器27〇可爲任何 適合之裝備用以接收一使用者輸入信號、選擇一節目、選 擇一促銷廣告、並對一選擇之節目及一選擇之促銷廣告進 行記錄。儲存單元230、240、250及260可分別用於儲存節 目、促銷廣告、節目導覽、及記錄資料,任一儲存單元23〇 、240、250、及260可爲任何具有電子儲存信號及/或資料( 例如一分離式錄影機、一磁碟驅動器、一記憶卡等等)能力 之裝置,儲存單元230、240、250及260(如果需要的話)亦可 整合成一單一儲存單元。遙控單元280可爲一鍵盤、一觸摸 式螢幕顯示器、一前端面板、或一使用者可用於輸入資料 之任何有線或無線裝置。遙控介面290自遙控單元280接收 一信號,然後將該信號傳送至處理器270,遙控介面29〇可 __ - 12- 本紙張尺度適用中國國家標準(CNS)A4規格(21〇 x 297公釐) ' " --- (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 ί - 麵 -n BB1 ϋ mtt ϋ emmKm 一参e n ϋ iai MBai I ϋ i^i I 線 I,----------------------- 520604 A7
520604 A7 經濟部智慧財產局員工消費合作社印製 五、發明說明(11 ) ’日期單元格440係用於標明該電視節目之播放日期並標示 於顯示幕410上。螢幕4 10亦包含可分割成多數垂直排置頻 迢單元格46〇之一頻道柱45〇,頻道單元格46〇可標示所顯示 之節目(或正播放之節目)將被播放之頻道。螢幕41〇可進一 步包含節目方格470,節目方格470可分割成多數節目單元 格480,每一節目單元格480可包含一特別電視節目名稱且 可具選擇性,每一單元格之寬度可對應至所對應節目之長 度。位於單元格485内之一節目可藉由使用位於遙控單元 280上之箭頭按键以突顯該單元格進行選取並在遙控器上 按下一記錄键進行記錄。 現在參閱圖5,一節目指示螢幕5〇〇可藉由主題及/或關键 字之描述而用於指定節目進行記錄,節目指定螢幕5〇〇可包 含主題選擇表單510及關鍵字搜尋表單52〇,表單51〇及52() 可允許一使用者定義節目搜尋標準。主題選擇表單510可包 含能夠個別選取、並允許一使用者對内含一指定主題之節 目進行搜尋之主題選擇單元格515及516,主題單元格516描 述一選取之主題單元格。關鍵字搜尋表單52〇可包含允許一 使用者輸入字母與數字符號以搜尋節目之指定内容之一關 键,搜尋單元格525。表單510及520可一齊或分開使用,搜 尋單元格528可用於啓始一使用者節目搜尋。 螢幕500亦可包含顯示一使用者節目搜尋結果之一節目 表列530,節目表列530可包含顯示節目資訊之節目單元格 5=35及536,一或多個節目單元格可基於主題或所選擇之搜 尋敘述(如選擇之節目單元格536所示)而自動地被選取。記 (請先閱讀背面之注意事項再填寫本頁) # 訂---- -線----------^------------- -14- 520604 五、發明說明(12) 錄按鈕560可用啓始記錄,節目表列53〇亦可包含依據節目 分級(例如G、PG、PG-13、R)而將節目單元格分類之節目分 類單元格537。節目表列53〇可進一步包含用於辨別吻合節 目搜尋選擇標準之節目數目之一節目表列頭檔54〇。 再者,即目指tjt螢幕500亦可包含讓使用者能夠將符合節 f搜尋標準之節目進行排序一排序表單55〇並將其顯示於 即目表列530。排序表單55〇可包含允許一使用者選取一排 序技術之排序單元格555及556。舉例而言,符合一使用者 搜寸“準之節目可藉由收視時段、分級、字母及數字排列 2等進行排序,如選擇排序單元格556所示,一或多個排序 單元格可被選擇,排序驅動單元格558可用於啓始該使用者 所選擇之排序技術。 、妾幕41G及5GG僅爲用於明不指定節目進行記錄之勞幕及 方法,任何適合之螢幕及方法可依據本發明而使用。 ”圖6爲一作業600之流程圖,其中,一促銷廣告記錄於一 即目m員,並可用於執行本發明之各種具體實施例,作 業600顯示在步驟610之促銷廣告之記錄係在步驟62〇之一 %擇之卽目開始記錄之前。 經濟部智慧財產局員工消費合作社印製 圖7爲一作業700之流程圖,其中,—促销廣告可在一節 目(-時點進行記錄,且其可用於執行本發明之各種具體 實施例,作業700顯示位於步驟71〇之節目記錄之開始、在 步驟720-促銷廣告之記錄位於節目記錄之一時點、以及在 步驟7 3 0完成節目記錄。 圖8爲—作業800之流程圖,其中,—促銷廣告可在一節 -15- 本紙張尺度適用中國國家標準(CNS)A4規格(21〇 X 297公爱 520604
五、發明說明(13 目(終了進行記錄,且可用於執行本發明之各種具體實施 例,作業800顯示在#驟810一節目之記錄及在步驟82〇一促 銷廣告之記錄係位於節目記錄之終了。 圖9爲-作業900之流程圖,其中,—促销廣告可被記錄 於-節目之啓始及終了部份,且可用於執行本發明之各種 具體實施例,作業900顯示在步驟91〇記錄一第一促銷廣告 於節目記錄之啓始、在步驟920記錄—節目、以及在步驟93〇 記錄一第二促銷廣告。 圖10爲一作業1000之流程圖,其中,一促銷廣告可記錄 於啓始、在節目記錄中之時點、以及一節目之終了,並且 其可於執行本發明之各種具體實施例。作業1〇〇〇顯示在步 驟1010圯錄一第一促銷廣告於一節目之啓始、在步驟丨 記錄該節目之第一部份、在步驟1030記錄一第二促銷廣告 於節目中之一時點、在步驟1040記錄該節目之一第二部份 、以及在步驟1050記錄一第三促銷廣告於該節目之終了。 作業600 ; 700、800、900及1〇〇〇可運用成任何適合之組 合以圮錄多重促銷廣告於一節目之啓始、記錄中間、及/或 終了部份。 圖11説明在播放一記錄節目時用以整合促銷廣告之一作 業1100,且其可用於執行本發明之各種具體實施例,如圖 中所示,在步驟1102,作業1100可藉由選擇一節目進行記 錄而開始,選擇一節目進行記錄可以任何適合方式進行, 像是伴隨圖4及圖5所描述之方式皆可。接著,於步驟丨i 〇4 ,作業11〇〇可記錄該節目,在開始記錄一節目後之任何時 -16- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公t ) (請先閱讀背面之注意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 ϋ H ϋ ϋ ϋ 1· -H ^» 1 ^1 ϋ ϋ ϋ ϋ n I I I ϋ I ϋ ϋ I ^1 ϋ (I n ϋ 1 n n n I ϋ n n n ϋ ' 520604 A7 五、發明說明(14 ) 一 ”、、占,甚土在一節目已經完成記錄前,該節目之播放可在步 .驟1106啓始,較佳情況爲:播放動作係回應來自一使用^ 之指令而啓始’然而,播放動作亦可自動啓始。 土接著,在測試1108,作業11〇〇可決定是否播放一促銷廣 口次足疋3播放一促銷廣告可使用任何適當標準而進行 ,如果一促銷廣告將進行播放,作業11〇〇可接著在步驟HU 播放一促銷廣告,如果一促銷廣告並未播放,然而,作業 可在測試1114決定播放是否完成,如果播放係屬完成,則 作業1100可返回至步驟1102俾等待另一節目被選取進行記 錄。 如果該播放在步驟1114被決定爲未完成,或在步驟1112 播放一促銷廣告之後,作業i i 〇〇在測試i i丨6決定是否播放 m節目之一部份,如果該節目之一部份(像是該節目之前半 部、後半部節目、整個節目、或該節目之任何其他部份)將 被播放’作業110 0在步驟1 11 8會播放該部份,一旦在步驟 1118該邵份已被播放,或如果其在測試丨丨16決定無任何部 份需被播放,則作業1 1 〇〇返回測試1 1 〇8。 因此,用以提供將促銷廣告和記錄之節目整合一起之系 統及方法已被發展出,熟知本領域之人士將認知到,本發 明可在所描述之具體實施例之外執行,上述具體實施例係 爲了説明之目的,而非在於限制,且本發明僅限制於下列 申請專利範圍。 -17- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) --- (請先閱讀背面之注意事項再填寫本頁) 訂--- 經濟部智慧財產局員工消費合作社印製 線丨#____________________

Claims (1)

  1. 520604 A8 B8 C8 D8 六、申請專利範圍 1. 一種用以提供促銷廣告至記錄之節目的方法,包含: (請先閱讀背面之注意事項再填寫本頁) 選擇一節目以進行記錄; 選擇一促銷廣告記錄; 記錄該節目及該促銷廣告。 2. 如申請專利範圍第1項之方法,其中,該促銷廣告之選擇 係基於該節目之内容。 3. 如申請專利範圍第1項之方法,其中,該節目之選擇係基 於使用者輸入。 4. 如申請專利範圍第3項之方法,其中,該使用者輸入係爲 一指定節目之選擇。 5. 如申請專利範圍第3項之方法,其中,該使用者輸入爲一 節目之指定。 6. 如申請專利範圍第1項之方法,進一步包含記錄該節目及 促銷廣告於一記錄單元上。 7. 如申請專利範圍第6項之方法,其中,該促銷廣告係記錄 於該節目之啓始處。 8. 如申請專利範圍第7項之方法,進一步包含記錄一旗標伴 隨該促銷廣告,以在播放時指示該節目之啓始。 經濟部智慧財產局員工消費合作社印製 9. 如申請專利範圍第6項之方法,其中,該促銷廣告係記錄 於該節目之結束位置。 10. 如申請專利範圍第6項之方法,其中,該促銷廣告係記錄 於該節目之啓始及結束位置。 11. 如申請專利範圍第6項之方法,其中,該促銷廣告係記錄 於該節目中之任何想要的時點。 -18- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 520604 A8 B8 C8 D8 六、申請專利範圍 12.如申請專利範圍第1項之方法,進〜 促銷廣告。 13·如申請專利範圍第12項之方法,進 覽資料。 14·如申請專利範圍第13項之方法,其 廣告及該節目導覽資料係在一單— &包含接收該節目及 步包含接收節目導 中, 該節目、該促銷 經濟部智慧財產局員工消費合作社印製 15·如申請專利範圍第13項之方 廣告、及該節目導覽資料係 16. 如申請專利範圍第13項之方 、該促銷廣告及該節目導覽 17. 如申請專利範圍第16項之方 廣告及該節目導覽資料係儲 18. 如申請專利範圍第16項之方 廣告及該節目導覽資料係儲 I9· 一種用以提供促銷廣告至記 選擇一節目進行記錄; 選擇一促銷廣告; 將該節目進行記錄;以及 在播放該郎目時顯不该促销廣告 20·如申請專利範圍第19項之方法,其 擇係基於該節目之内容。 21·如申請專利範圍第19項之方法,其 基於使用者輸入。 22·如申請專利範圍第2 1項之方法,其 法,其 在多數 法,進 資料。 法,其 存於一 法,其 存於多 錄之節 -19- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) 廣播頻道上接收。 中’該節目、該促銷 廣播頻道上接收。 ~步包含儲存該節目 中’該節目、該促銷 儲存單元。 中’該節目、該促銷 數儲存單元。 目的方法,包含: 中,該促銷廣告之選 中,該節目之選擇係 中’該使用者輸入係 (請先閱讀背面之注意事項再填寫本頁) ϋ 1· >ϋ^-r*»J· I ϋ n n ϋ I I I I I ϋ in ϋ ϋ ϋ ϋ ϋ n ϋ ϋ ϋ I n ί I 經濟部智慧財產局員工消費合作社印製 520604 A8 ?88 _____ D8 六、申請專利範圍 爲一指定節目之選擇。 23.如申请專利範圍第2 1項之方法,其中,該使用者輸入爲 一節目指定。 24·如申請專利範園第19項之方法,進_步包含促使該促銷 廣告整合於該節目之啓始位置。 25. 如申請專利範圍第19項之方法,進一步包含促使該促銷 廣告整合於該節目之結束位置。 26. 如申請專利範圍第I9項之方法,進一步包含促使促銷廣 告整合於該節目之啓始及結束位置。 27·如申請專利範圍第19項之方法,進一步包含促使該促銷 廣告整合於該節目之任何想要的時點。 28. 如申請專利範圍第19項之方法,進—步包含接收該節目 及該促銷廣告。 29. 如申請專利範圍第28項之方法,進—步包含接收該節目 導覽資料。 30. 如申請專利範圍第29項之方法,其中,該節目及該促銷 廣告係在一單一廣播頻道上進行接收。. 31. 如申請專利範圍第29項之方法,其中,該節目及該促銷 廣告係在多數廣播頻道上進行接收。 32. 如申請專利範圍第29項之方法,進一步包含儲存該節目 、該促銷廣告及該節目導覽資料。 33·如申請專利範圍第32項之方法,其中,該節目、該促銷 廣告及該節目導覽資料係儲存於一儲存單元。 34.如申請專利範圍第32項之方法,其中,該節目、該促銷 -20 - 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) (請先閱讀背面之注意事項再填寫本頁) 11-----^------111 ^ IAW.--I------------------- A8 B8 C8 D8
    、申請專利範圍 廣告及該節目導覽資料係儲存於多數儲存單元。 35·-種用以提供促銷廣告至所記錄之節目的系統,包含: 一用以接收使用者輸入之使用者輸入裝置·以及 -處理器,用以選擇一節目進行記綠、選擇一促銷廣 告進行記錄以及將該節目及該促銷廣告進行記錄。 36.如申請專利範圍第35項之系統,其中,該處理器基於該 即目之内容選擇促銷廣告。 玎如申請專利範圍第35項之系統,其中,該處理器基於該 使用者之輸入選擇該節目進行記綠。 38·如申請專利範圍第37項之系統,其中,該使用者輸入爲 一指定節目之選擇。 39.如申請專利範圍第37項之系統,其中,該使用者輸入爲 一郎目指定。 ❹中請專利«第35項之系統’其中’該處理器將該促 銷廣告記錄於該節目之啓始位置。 41. 如申請專利範圍第40項之系統,其中,該處理器將一旗 標和促銷廣告記錄一起以指示播放時該節目之啓始位置 0 42. 如申請專利範圍第35項之㈣,其中,該處理器將該促 銷廣告記錄於該節目之結束位置。 43. 如申請專利範圍第35項之系統,其中,該處理器將促銷 廣告記錄於該節目之啓始及結束位置。 44. 如申請專利範園第35項之系統,其中,該處理器將該促 銷廣告記錄於該節目中之任何指定時點。 -21 - 木紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) (請先閱讀背面之涑意事項再填寫本頁) 經濟部智慧財產局員工消費合作社印製 I «1 ϋ 1 n ^*aJ· w MB MB W MM W a··· aa·· W MM MM MB ΒΒ·· IBM βΜ· ! W a··· I 520604 i 六、申請專利範圍 經濟部智慧財產局員工消費合作社印製 45·如申請專利範圍第35項之系統 信號及資料之接收器。 46.如申請專利範圍第45項之系統 一廣播頻道上接收信號及資料 47·如申請專利範圍第45項之系統 廣播頻道接收信號及資科。 48·如申請專利範圍第35項之系統 該節目及該促銷廣告之轉存單 49· 一種用以提供促銷廣告至 : "己綠即目的系統,包含: 一用以接收使用者輸入 > 冰m 1 _ 〈使用者輸入裝置;以及 一處理器,用以選擇〜銘θ^ a 即目進行記錄、選擇一促銷$ 告進行記錄,將該節目予C七μ ι, T以ΰ己綠,以及在播放該節目㈣ 將該促銷廣告予以顯示。 50·如申請專利範圍第49項之系統,其中 節目之内容選擇該促銷廣告。 51·如申請專利範圍第49項之系統,其中 使用者輸入選擇該節目進行記錄。 52.如申請專利範圍第49項之系統,其中 銷廣告整合於該節目之啓始位置。 53·如申請專利範圍第49項之系統,其中 銷廣告整合於該節目之結束位置。 54·如申請專利範圍第49項之系統,其中,該處理器將促 廣告整合於該節目之啓始及結束位置。 55.如申請專利範圍第49項之系統,其中,該處理器將該 進一步包含一用以接收 其中,該接收器在一單 其中,該接收器在多數 進一步包含一用以儲為 該處理器基於書〗 該處理器基於I 該處理器將該4 該處理器將該 (請先閱讀背面之注意事項再填寫本頁) 22- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐) ϋ ϋ eamm ϋ tmi I·"-0, n ϋ 1 ϋ tmmm I -ϋ -ϋ -ϋ ϋ i_i i_i i-i ·ϋ ϋ n ϋ ϋ t— ϋ I . 520604 A8 B8 C8 D8 六、申請專利範圍 銷廣告整合於該節目之任何想要的定時點。 (請先閱讀背面之注意事項再填寫本頁) 56.如申請專利範圍第49項之系統,進一步包含一用以接收 信號及資料之接收器。 57·如申請專利範圍第56項之系統,其中,該接收器在一單 一廣播頻道上接收信號及資料。 58·如申請專利範圍第56項之系統,其中,該接收器在多數 廣播頻道上接收信號及資料。 59·如申請專利範圍第49項之系統,進一步包含一用以儲存 該節目及促銷廣告之儲存單元。 經濟部智慧財產局員工消費合作社印製 -23- 本紙張尺度適用中國國家標準(CNS)A4規格(210 X 297公釐)
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KR20020073521A (ko) 2002-09-26
EP1302072A2 (en) 2003-04-16
US20110197222A1 (en) 2011-08-11
AU783853B2 (en) 2005-12-15
US20010029610A1 (en) 2001-10-11
ATE516665T1 (de) 2011-07-15
AU3320901A (en) 2001-08-14
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EP1302072B1 (en) 2011-07-13
WO2001058154A3 (en) 2003-01-16
MXPA02007472A (es) 2004-08-23
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BR0108012A (pt) 2006-02-07
HK1056279B (zh) 2012-02-17

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