CN117788121A

CN117788121A - Information display method and device

Info

Publication number: CN117788121A
Application number: CN202410049407.7A
Authority: CN
Inventors: 崔凯
Original assignee: Alipay Hangzhou Information Technology Co Ltd
Current assignee: Alipay Hangzhou Information Technology Co Ltd
Priority date: 2024-01-12
Filing date: 2024-01-12
Publication date: 2024-03-29

Abstract

One or more embodiments of the present disclosure provide an information display method and apparatus. The method and the device can be applied to the server of any application program, and after receiving the information display request, the server simultaneously acquires the preset equity information and the preset commodity information, and mixes and arranges the information and the preset commodity information according to the preset rule to generate an information display page, so that the information display page can be sent to the client through a network and displayed to a user through the client.

Description

Information display method and device

Technical Field

One or more embodiments of the present disclosure relate to the field of internet technologies, and in particular, to an information display method and apparatus.

Background

With the development of internet technology, people can realize various daily activities such as shopping, traveling, entertainment and the like through online application programs. The wide variety of applications and goods often lead to a user's blindness, and if the user fails to quickly find the interesting content from a plurality of choices, and at the same time, there is an advertisement interference embedded in the application, the frequency of use of the related application may be reduced.

Therefore, a new information display method is needed to improve the user activity of the application program.

Disclosure of Invention

In order to improve user activity of an application program, one or more embodiments of the present disclosure provide an information display method and apparatus.

In a first aspect, one or more embodiments of the present disclosure provide an information display method, including:

receiving an information display request;

acquiring preset rights and interests information and preset commodity information according to the information display request;

and carrying out mixed arrangement on the preset rights and interests information and the preset commodity information according to preset rules, and generating an information display page.

In a possible implementation manner, the mixing arrangement of the preset rights information and the preset commodity information according to a preset rule includes:

and carrying out mixed arrangement according to a rule that 1 piece of preset commodity information is configured for every N pieces of preset equity information.

In a possible implementation manner, the preset rights and interests information includes: a first display picture of preset rights and a first exchange rights value required for obtaining the preset rights;

the preset commodity information comprises: and presetting a second display picture of the commodity coupon and obtaining a second exchange right value required by the preset commodity coupon, and/or presetting a third display picture of the commodity and obtaining a third exchange right value and a payment value required by the preset commodity.

In a possible implementation manner, the acquiring the preset rights and interests information and the preset commodity information according to the information display request includes:

determining a user identity tag according to the information display request;

determining a user grade corresponding to the user identity tag;

and acquiring preset rights and interests information and preset commodity information corresponding to the user grade.

determining a user identity tag according to the information display request;

determining a user available right value corresponding to the user identity tag;

acquiring preset rights and interests information and preset commodity information meeting preset conditions according to the user available rights and interests value;

wherein, the preset conditions include: the user available equity value is not smaller than the exchange equity value corresponding to the preset equity information, or the user available equity value is not smaller than the exchange equity value corresponding to the preset commodity information.

In a possible implementation manner, the information presentation request includes: all information presentation requests, or packet information presentation requests.

After receiving the packet information display request, determining a packet type according to the packet information display request;

and acquiring preset rights and interests information and preset commodity information matched with the grouping category.

In a possible implementation manner, the method further includes:

after receiving the information configuration instruction, acquiring configuration information;

and generating and storing the preset equity information and/or preset commodity information according to the configuration information configuration.

In a second aspect, one or more embodiments of the present specification provide an information display apparatus, including:

the request receiving module is used for receiving the information display request;

the information acquisition module is used for acquiring preset rights and interests information and preset commodity information according to the information display request;

and the information mixed arrangement module is used for carrying out mixed arrangement on the preset rights and interests information and the preset commodity information according to preset rules and generating an information display page.

In a possible implementation manner, the information shuffling module is configured to shuffle the preset equity information and the preset merchandise information according to a preset rule, and includes:

the information mixed arrangement module is used for carrying out mixed arrangement according to the rule that 1 piece of preset commodity information is configured for every N pieces of preset equity information.

In a possible implementation manner, the information obtaining module is configured to obtain preset rights information and preset merchandise information according to the information display request, and includes:

the information acquisition module is used for determining a user identity label according to the information display request, determining a user grade corresponding to the user identity label, and acquiring preset equity information and preset commodity information corresponding to the user grade.

the information acquisition module is used for determining a user identity tag according to the information display request, determining a user available right value corresponding to the user identity tag, and acquiring preset right information and preset commodity information meeting preset conditions according to the user available right value;

Wherein the preset conditions include at least one of: the user available equity value is not smaller than the exchange equity value corresponding to the preset equity information, or the user available equity value is not smaller than the exchange equity value corresponding to the preset commodity information.

the information acquisition module is used for determining grouping types according to the grouping information display request after receiving the grouping information display request, and acquiring preset equity information and preset commodity information matched with the grouping types.

In a possible implementation manner, the apparatus further includes:

the information configuration module is used for acquiring configuration information after receiving an information configuration instruction, and generating and storing the preset equity information and/or preset commodity information according to the configuration information configuration.

In a third aspect, one or more embodiments of the present specification further provide a server, the server comprising:

A memory for storing a computer program product;

a processor for executing the computer program product stored in the memory, and when the computer program product is executed, implementing the method of the first aspect.

In a fourth aspect, one or more embodiments of the present description also provide an electronic device including a memory and a processor; the memory is used for storing a computer program product; the processor is configured to execute a computer program product stored in the memory, and the computer program product, when executed, implements the method of the first aspect described above.

In a fifth aspect, one or more embodiments of the present specification further provide a computer readable storage medium storing computer program instructions that, when executed, implement the method of the first aspect.

In summary, one or more embodiments of the present disclosure provide an information display party and a related device, after receiving an information display request, obtain preset equity information and preset merchandise information at the same time, and mix and arrange the two to generate an information display page, so that the information display page may be sent to a client through a network, and displayed to a user through the client. Because the information display page contains the preset interest information, the interest degree of the user can be improved, the stay time of the user in the page is delayed, the display probability of the preset commodity information contained in the information display page is increased, and the advertising effect can be realized even if the user does not purchase the corresponding commodity; in addition, the preset commodity information and the preset equity information are mixed and displayed in the same page, so that the user is more prone to regarding the preset commodity and the preset equity as equity which the user can enjoy rather than regarding the preset commodity and the preset equity as advertisements, the sales and exposure of the corresponding commodity are improved, and the activity of the user is improved.

Drawings

In order to more clearly illustrate the technical solution of one or more embodiments of the present description, the drawings that are required for use in the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of one or more embodiments of the present description, and that other drawings may be obtained according to these drawings without inventive effort for a person of ordinary skill in the art.

Fig. 1 is a schematic view of an application scenario provided in one or more embodiments of the present disclosure;

fig. 2 is a flow diagram of an information display method according to one or more embodiments of the present disclosure;

fig. 3 is a schematic diagram of information arrangement in an information display method according to one or more embodiments of the present disclosure;

FIG. 4 is a block diagram illustrating an information presentation apparatus according to one or more embodiments of the present disclosure;

FIG. 5 is a block diagram of an electronic device provided in one or more embodiments of the present disclosure;

FIG. 6 is an effect diagram of an information presentation page provided in one or more embodiments of the present disclosure;

fig. 7 is an effect diagram of an information presentation page provided in one or more embodiments of the present disclosure.

Detailed Description

One or more embodiments of the present specification are described in further detail below with reference to the drawings and examples. Features and advantages of one or more embodiments of the present description will become apparent from the description.

The word "exemplary" is used herein to mean "serving as an example, embodiment, or illustration. Any embodiment described herein as "exemplary" is not necessarily to be construed as preferred or advantageous over other embodiments. Although various aspects of the embodiments are illustrated in the accompanying drawings, the drawings are not necessarily drawn to scale unless specifically indicated.

In addition, the technical features mentioned in the different implementations of one or more embodiments of the present specification described below may be combined with each other as long as they do not conflict with each other.

In order to facilitate understanding, an application scenario of the technical solution provided in one or more embodiments of the present disclosure is first described below.

Fig. 1 illustrates an application scenario provided in one or more embodiments of the present disclosure. Referring to fig. 1, an application may be implemented based on a "server+smart terminal" architecture. The client of the application program may be installed in the intelligent terminal 1 of the user, and includes a mobile terminal (such as a smart phone and a tablet pc), a non-mobile terminal (such as a desktop computer and a notebook computer), etc. for displaying a front page to the user and performing man-machine interaction with the user. The server of the application program may be located in the cloud server 2, and is configured to perform data interaction with the client through a network, so as to provide a data service for the user.

Detailed descriptions of specific implementations are provided below with respect to one or more embodiments of the present disclosure.

Fig. 2 is a flow chart of an information presentation method according to an embodiment of the present disclosure, and the method may be applied to the server 2 of the architecture shown in fig. 1. Referring to fig. 2, the method includes the following steps.

Step 102, receiving an information display request;

as shown in fig. 1, man-machine interaction between an application program and a user can be realized through a client installed in an intelligent terminal, an operation instruction of the user is received, a corresponding information display request is generated, and the information display request is sent to a server through a network, so that the server receives the information display request.

104, acquiring preset rights and interests information and preset commodity information according to the information display request;

the preset rights information indicates rights information obtained by the user using the application program, for example, for a digital payment application program, the preset rights information may be a payment red pack with a certain amount, a full-down coupon, etc. The higher the user's liveness, the greater the number of times the application is used, and the greater the corresponding rights that can be obtained. Thus, the equity information may be more attractive to the user to access the application than merchandise information that requires the user to pay for purchase.

The preset commodity information includes, but is not limited to, physical commodity information such as food, daily necessities, or virtual commodity information such as a third party application program membership card and hotel discount card.

And 106, mixing and arranging the preset equity information and the preset commodity information according to preset rules, and generating an information display page.

The client of the application program can convert the operation instruction of the user into a corresponding information display request and send the information display request to the server through the network, so that the server can generate a corresponding information display page by executing the information display method provided by the embodiment of the specification.

Optionally, the information display method may further include: and sending the information display page to a client. After the server generates the information display page, the information display page is returned to the client, and a user can browse the preset rights and interests information and preset commodity information displayed in the information display page through the client.

In the embodiment of the specification, after receiving the information display request, the preset equity information and the preset commodity information are obtained at the same time, and the information display page is generated by mixing and arranging the information display request and the preset equity information and the preset commodity information, so that the information display page can be sent to a client through a network and displayed to a user through the client. Because the information display page contains the preset interest information, the interest degree of the user can be improved, the stay time of the user in the page is delayed, the display probability of the preset commodity information contained in the information display page is increased, and the advertising effect can be realized even if the user does not purchase the corresponding commodity; in addition, the preset commodity information and the preset equity information are mixed and displayed in the same page, so that the user is more prone to regarding the preset commodity and the preset equity as equity which the user can enjoy rather than regarding the preset commodity and the preset equity as advertisements, the sales and exposure of the corresponding commodity are improved, and the activity of the user is improved.

Optionally, the first exchange right value, the second exchange right value and the third exchange right value may be corresponding exchange points, that is, the corresponding rights or goods may be obtained through user points.

FIG. 6 is a schematic diagram of an application membership page provided in one or more embodiments of the present disclosure. Referring to fig. 6, the page shows preset equity information 61, preset commodity information 62, preset commodity information 63, and the like.

As shown in fig. 6, the preset equity information 61 includes a first display picture 611 and corresponding equity redemption information 612; the first display picture 611 is used for displaying that the content of the right is a 1-element bus taking red packet, and the right exchange information 612 is used for displaying a first exchange right value required for obtaining the right, here, an exchange point value "269 point". By displaying the preset rights information 61, the user can know that the user can exchange 269 points to obtain the rights of the 1-element bus taking red packet, and no extra payment is needed. In addition, the preset equity information 61 may further include text profile information 613 of the equity, exchange amount information 614 of the equity, and so on, and in different application scenarios, different display information may be added or deleted in each information display area according to actual requirements, which will not be described herein.

As shown in fig. 6, the preset merchandise information 62 includes a second display picture 621 and corresponding merchandise redemption information 622; the second display picture 621 is used for simply and intuitively displaying main information of the commodity, such as an 8-membered coupon of an art course, wherein the original price of the art course is 36 yuan, the price of the coupon is 28 yuan, and the like; the merchandise redemption information 622 is used to present the second redemption rights value, here the redemption points "59 points," required to obtain the "8-ary coupon". By displaying the preset merchandise information 62, the user can learn that he/she can exchange the "59 points" for the "8-membered coupon" of the art course, and can enjoy the preferential price using the coupon when buying the art course. In addition, the preset merchandise information 62 may also include text profile information 623 of the merchandise, redemption quantity information 624 of the merchandise, and the like.

As shown in fig. 6, the preset merchandise information 63 includes a third display picture 631 and corresponding merchandise exchange information 632; the third display picture 631 is used for displaying main information of the commodity, such as information of the style, brand and the like of the real commodity glass, concisely and intuitively; the merchandise redemption information 632 is used to present the third redemption rights value, here the redemption points "159 points", and the payment value, namely "43.9 yuan" required to obtain the physical merchandise. By displaying the preset merchandise information 63, the user can learn that he/she can exchange and pay for "43.9 yuan" with "159 points" to obtain the glass shown in the third display picture 631. In addition, the preset merchandise information 63 may also include text profile information 633 of the merchandise, exchange amount information 634 of the merchandise, and so on.

As shown in fig. 6, the preset equity information and the preset commodity information are displayed in the same page in a mixed manner, and the preset commodity is obtained in the same or partially the same manner as the preset equity, so that the user is more inclined to consider the preset commodity and the preset equity as the equity which can be enjoyed by the user rather than regarding the preset equity as an advertisement, thereby improving the page browsing interest of the user, further increasing the sales and exposure of the corresponding commodity, being beneficial to the cooperation of the related application program service side and the third party service or commodity provider, and increasing the revenue.

In a possible implementation manner, the acquiring the preset equity information and the preset merchandise information according to the information display request in the step 104 may include the following steps:

step 10412, determining a user identity tag according to the information display request;

step 10414, determining a user level corresponding to the user identity tag;

step 10416, obtaining preset rights and interests information and preset commodity information corresponding to the user level.

Optionally, in the embodiment of the present disclosure, different exchange equity values or payment values may be configured for the same preset equity or preset commodity, so as to provide different equity levels or different commodity preference levels for users with different levels. After a user logs in a client of an application program, an information display request sent by the client to a server can contain a user identity tag of the user, such as a user ID (Identity Document) and an identity identification code, after the server receives the information display request, the server can analyze the information display request to obtain the user identity tag of the user, further can inquire and obtain a user grade corresponding to the user identity tag, obtain display pictures corresponding to each preset equity information and preset commodity information, and determine a first exchange equity value corresponding to each preset equity according to the user grade, or determine a second exchange equity value, a third exchange equity value or a payment value corresponding to each preset commodity.

Still referring to fig. 6, for the preset benefit of "1-element bus taking red package" as shown in the preset benefit information 61, different exchange points may be configured for different user classes at the server, for example, the exchange point corresponding to the user class "a" is "299 points", the exchange point corresponding to the user class "B" is "269 points", the exchange point corresponding to the user class "C" is "199 points", and so on. Similarly, for the item "8-membered coupon" as shown in the preset item information 62, it may be configured to: the exchange point value corresponding to the user level 'A' is 99 points, the exchange point value corresponding to the user level 'B' is 59 points, the exchange point value corresponding to the user level 'C' is 19 points, and the like; for the "glass" commodity shown as preset commodity information 63, it may be configured that: the user level "a" corresponds to a redemption point value of "199 points", the corresponding payment value of "45.9 yuan", the user level "B" corresponds to a redemption point value of "159 points", the corresponding payment value of "43.9 yuan", the user level "C" corresponds to a redemption point value of "99 points", the corresponding payment value of "41.9 yuan", and so on.

Assuming that the corresponding user level is "B" according to the user identity tag in step 10414, it may be determined that the first exchange right value corresponding to the preset right of "1-element bus taking red packet" is "269 points", the second exchange right value corresponding to the commodity of "8-element coupon" is "59 points", the third exchange right value corresponding to the commodity of "glass" is "159 points", and the corresponding payment value is "43.9 elements", and finally the page shown in fig. 6 is obtained.

If the user grade is "C" in step 10414, the first exchange right value corresponding to the preset right of "1-element bus taking red package" is "199 points", "8-element coupon" is "19 points", the third exchange right value corresponding to the product of "glass" is "99 points", and the corresponding payment value is "41.9 elements", and the finally obtained information display page is shown in fig. 7. It can be seen that, with respect to fig. 6, the display content of the page shown in fig. 7 in the areas of the equity redemption information 612, the commodity redemption information 622, the commodity redemption information 632, and the like is also replaced with the information corresponding to the user level "C".

Optionally, in other possible embodiments, in step 10416, in addition to obtaining the exchange right value corresponding to the current user level, the exchange right value corresponding to the user level of a higher level may be obtained simultaneously, and in step 106, the exchange right values corresponding to the two user levels are generated simultaneously in the information display page. For example, for the preset benefit of "1-element bus taking red packet", under the condition that the user grade is determined to be "B", not only the exchange benefit value "269 integral" corresponding to "B" grade is obtained, but also the exchange benefit value "199 integral" corresponding to "C" grade of a higher grade is obtained, and when the information display page is generated in step 106, the two exchange benefit values "269 integral" and "199 integral" are implanted at the same time, so that the user can learn more benefits which can be obtained by improving the user grade.

Optionally, different user levels may also correspond to different total amounts of preset equity information or different total amounts of preset merchandise information, that is, the corresponding lowest user level may be preconfigured for each preset equity information or preset merchandise information, so in step 10416, only preset equity information and preset merchandise information with the preset lowest user level not higher than the user level determined in step 10414 are obtained. For example, if the lowest user level corresponding to a certain preset equity information is "B", then when the user level is "a", the preset equity information obtained in step 10416 does not include the preset equity information of the lowest user level "B", that is, the preset equity information is not displayed in the information display page obtained by the user of the user level "a", because the user level is lower than "B".

It can be known from the above description that, by applying the embodiment of the present disclosure, the user can obtain the interests and the merchandise information display pages matched with the user grades, so as to promote the interest degree of the user in the related interests or merchandise, and promote the user to actively promote the user grades for enjoying more interests or merchandise benefits; the user grade is often related to factors such as the frequency of using the corresponding application program by the user, so that different interest grades or different commodity preference degrees are provided for users with different grades, the user can be stimulated to increase the use times of the application program, and the user activity is improved.

step 10422, determining a user identity tag according to the information display request;

step 10424, determining a user available right value corresponding to the user identity tag;

step 10426, obtaining preset rights and interests information and preset commodity information meeting preset conditions according to the user available rights and interests value;

Still referring to fig. 6, the user available equity value may specifically be an available point value of the user, and each preset equity information or a conversion equity value corresponding to the preset commodity information may specifically be a corresponding conversion point value. The exchange points corresponding to different preset rights or different preset commodities are high or low, and for a specific user, the current user available point is limited, and in step 10424, the corresponding user available point can be obtained according to the user identity tag query. Therefore, in step 10426, the preset equity information and the preset commodity information may be screened according to the available integral value of the user, and only the preset equity information and the preset commodity information, the converted integral value of which is smaller than the available integral value of the user, are obtained, so that the preset equity or the preset commodity which cannot be converted by too many users is prevented from being displayed in the information display page, further, the frustration of the users is prevented, and the interest degree and the activity degree of the users to the related application programs are maintained.

In a possible implementation manner, the mixing and arranging the preset equity information and the preset merchandise information in step 106 according to the preset rule may include:

As shown in fig. 6, the information display page may display preset equity information and preset commodity information in the form of a waterfall stream, in which information display panels may be infinitely loaded, and each information display panel may be filled with one preset equity information or preset commodity information. In view of this, the mixed arrangement can be performed according to the rule of "N preset equity information+1 preset commodity information", and the mixed arrangement is filled in the information waterfall stream.

As shown in fig. 3, assuming that n=3, 1 piece of preset merchandise information is configured for every 3 pieces of preset equity information, for example: the preset equity information 1, the preset equity information 2 and the preset equity information 3 are correspondingly configured with the preset commodity information 1, the preset equity information 4, the preset equity information 5 and the preset equity information 6 are correspondingly configured with the preset commodity information 2, and the mixed arrangement display effect shown in fig. 3 is obtained.

By applying the embodiment of the specification, the preset commodity information is alternately arranged in the preset rights and interests information, so that the advertisement property of the preset commodity information can be weakened, and the interest and activity of the user are improved.

In a possible implementation manner, when the all information display request is received, all preset equity information and preset merchandise information may be acquired in the above step 104, and mixed arrangement is performed in the above step 106, so as to generate an information display page, as shown in fig. 6.

In one possible implementation manner, a grouping information display page can also be generated according to the grouping information display request. Specifically, the step 104 of obtaining the preset rights and interests information and the preset merchandise information according to the information display request may include the following steps:

step 10432, after receiving the packet information display request, determining a packet type according to the packet information display request;

step 10434, obtaining preset rights and interests information and preset commodity information matched with the grouping category.

Alternatively, as shown in fig. 3, the above-mentioned packet information display request may be a request generated after the user selects different sub-tags in the packet tag field 30 of the client page of the application program. After a user selects one of the sub-labels, the grouping category corresponding to the sub-label is embedded into a grouping information display request and is sent to a server by a client; in step 10432, the server may parse the grouping category from the grouping information display request, screen the preset equity information and the preset commodity information according to the grouping category, and mix and sort the screened preset equity information and the preset commodity information according to the grouping category in step 106, and generate a corresponding grouping information display page.

The above grouping categories include, but are not limited to, the following:

the category of 'I often exchange' represents preset rights and interests information and/or preset commodity information which are frequently exchanged by users;

the "last new" category indicates preset equity information and/or preset merchandise information that is recently (e.g., in the last week, in the last month, etc.) disclosed;

the "travel" category indicates preset rights information and/or preset commodity information related to travel, such as "1-element bus riding red packet", "1-element subway riding red packet", "5-element coupon", and the like;

an entertainment category, which represents preset equity information and/or preset merchandise information related to entertainment, such as movie coupons, third party video class application membership cards, etc.;

the "food" category indicates preset equity information and/or preset commodity information related to food;

the "daily" category indicates preset equity information and/or preset commodity information related to daily necessities.

In the embodiment of the specification, the preset equity information and the preset commodity information are subjected to grouping screening and mixed arrangement according to the grouping information display request, so that a grouping information display page is generated, the method is convenient to find the equity or commodity of interest more quickly, and user experience and user liveness are improved.

In a possible implementation manner, the information display method further includes the following steps:

The server side of the application program can receive the information configuration instruction, and configures preset equity information and preset commodity information according to the information configuration quality, including new addition, modification and the like. The configuration information may include information such as a display picture, a redemption right value, a grouping category of the preset rights or preset commodities described in the foregoing embodiment, and may further include ordering information such as a default priority, where the ordering information may be used as an ordering basis between a plurality of preset rights information or between a plurality of preset commodity information in the mixed arrangement process.

According to the embodiment, the preset equity information and the preset commodity information are configured in a new adding, modifying and the like mode according to the information configuration instruction so as to adapt to different application scenes, and the corresponding equity information or commodity information can be added or modified for a third party equity or commodity provider cooperated with the current application service side at any time, so that the method is simple and easy to implement, and is convenient to maintain.

It should be understood that the foregoing embodiments are merely examples, and modifications may be made to the foregoing embodiments in actual implementation, and those skilled in the art may understand that the modification methods of the foregoing embodiments without performing any inventive effort fall within the protection scope of one or more embodiments of the present disclosure, and the embodiments are not repeated herein.

Based on the same inventive concept, one or more embodiments of the present disclosure further provide an information display device, and since the principle of the problem solved by the device is similar to that of the foregoing information display method, implementation of the information display device may refer to implementation of the foregoing information display method, and repeated parts are omitted.

Fig. 4 is a block diagram illustrating an information display device according to one or more embodiments of the present disclosure. As shown in fig. 4, the information presentation apparatus 400 may include:

a request receiving module 401, configured to receive an information display request;

the information acquisition module 402 is configured to acquire preset rights and interests information and preset merchandise information according to the information display request;

the information mixing and arranging module 403 is configured to mix and arrange the preset equity information and the preset merchandise information according to a preset rule, and generate an information display page.

In a possible implementation manner, the information shuffling module 403 is configured to shuffle the preset equity information and the preset merchandise information according to a preset rule, and may include:

the information shuffling module 403 is configured to perform a shuffling according to a rule that 1 piece of preset merchandise information is configured for every N pieces of preset equity information.

In a possible implementation manner, the information obtaining module 402 is configured to obtain preset rights information and preset merchandise information according to the information display request, and may include:

the information obtaining module 402 is configured to determine a user identity tag according to the information display request, determine a user level corresponding to the user identity tag, and obtain preset equity information and preset merchandise information corresponding to the user level.

the information obtaining module 402 is configured to determine a user identity tag according to the information display request, determine a user available right value corresponding to the user identity tag, and obtain preset right information and preset commodity information that satisfy a preset condition according to the user available right value;

In a possible implementation manner, the information presentation request received by the request receiving module 401 may include any one of the following: all information presentation requests, and packet information presentation requests.

In a possible implementation manner, the information obtaining module 402 is configured to obtain preset rights information and preset merchandise information according to the information display request, and includes:

In a possible implementation manner, the information display device may further include:

According to the information display device provided by the embodiment, after the information display request is received, the preset equity information and the preset commodity information are obtained at the same time, and the information display page is generated by mixing and arranging the information display request and the preset equity information, so that the information display page can be sent to the client through the network and displayed to the user through the client. Because the information display page contains the preset interest information, the interest degree of the user can be improved, the stay time of the user in the page is delayed, the display probability of the preset commodity information contained in the information display page is increased, and the advertising effect can be realized even if the user does not purchase the corresponding commodity; in addition, the preset commodity information and the preset equity information are mixed and displayed in the same page, so that the user is more prone to regarding the preset commodity and the preset equity as equity which the user can enjoy rather than regarding the preset commodity and the preset equity as advertisements, the sales and exposure of the corresponding commodity are improved, and the activity of the user is improved.

One or more embodiments of the present specification also provide a server, which may include a memory and a storage. Wherein the memory is for storing a computer program product; the processor is configured to execute the computer program product stored in the memory, and when the computer program product is executed, implement the information presentation method described in the foregoing embodiment.

Referring to fig. 5, fig. 5 is a block diagram of an electronic device according to one or more embodiments of the present disclosure. As shown in fig. 5, the electronic device 500 may include a processor 501 and a memory 502; memory 502 may be coupled to processor 501. Notably, this fig. 5 is exemplary; other types of structures may also be used in addition to or in place of the structures to implement telecommunications functions or other functions. Alternatively, the electronic device 500 may be a server.

In a possible implementation, the functionality of the information presentation apparatus 400 may be integrated into the processor 501. Wherein the processor 501 may be configured to:

receiving an information display request;

In another possible implementation manner, the information display apparatus 400 may be configured separately from the processor 501, for example, the information display apparatus 400 may be configured as a chip connected to the processor 501, and the information display method described in the foregoing embodiment is implemented by control of the processor 501.

Furthermore, in some alternative implementations, the electronic device 500 may further include: communication module, input unit, audio processor, display, power etc.. It is noted that the electronic device 500 need not include all of the components shown in fig. 5; in addition, the electronic device 500 may further include components not shown in fig. 5, to which reference is made to the prior art.

In some alternative implementations, the processor 501, also sometimes referred to as a controller or operational control, may include a microprocessor or other processor device and/or logic device, with the processor 501 receiving inputs and controlling the operation of the various components of the electronic device 500.

The memory 502 may be, for example, one or more of a buffer, a flash memory, a hard drive, a removable media, a volatile memory, a non-volatile memory, or other suitable device. The information related to the information display apparatus 400 described above may be stored, and a program for executing the related information may be stored. And the processor 501 can execute the program stored in the memory 502 to realize information storage or processing, etc.

The input unit may provide input to the processor 501. The input unit is for example a key or a touch input device. The power source may be used to provide power to the electronic device 500. The display can be used for displaying display objects such as images and characters. The display may be, for example, but not limited to, an LCD display.

The memory 502 may be a solid state memory such as Read Only Memory (ROM), random Access Memory (RAM), SIM card, and the like. But also a memory which holds information even when powered down, can be selectively erased and provided with further data, an example of which is sometimes referred to as EPROM or the like. Memory 502 may also be some other type of device. Memory 502 includes a buffer memory (sometimes referred to as a buffer). The memory 502 may include an application/function storage for storing application programs and function programs or a flow chart for executing operations of the electronic device 500 by the processor 501.

Memory 502 may also include a data store for storing data, such as contacts, digital data, pictures, sounds, and/or any other data used by an electronic device. The driver store of memory 502 may include various drivers for the computer device for communication functions and/or for performing other functions of the computer device (e.g., messaging applications, address book applications, etc.).

The communication module is a transmitter/receiver that transmits and receives signals via an antenna. A communication module (transmitter/receiver) is coupled to the processor 501 to provide input signals and receive output signals, as may be the case with conventional mobile communication terminals.

Based on different communication technologies, a plurality of communication modules, such as a cellular network module, a bluetooth module, and/or a wireless local area network module, etc., may be provided in the same computer device. The communication module (transmitter/receiver) is also coupled to the speaker and microphone via the audio processor to provide audio output via the speaker and to receive audio input from the microphone to implement the usual telecommunications functions. The audio processor may include any suitable buffers, decoders, amplifiers and so forth. In addition, an audio processor is coupled to the processor 501 such that sound can be recorded locally through a microphone and sound stored locally can be played through a speaker.

One or more embodiments of the present specification also provide a computer-readable storage medium capable of implementing all the steps of the information presentation method in the above embodiments, the computer-readable storage medium having a computer program stored thereon, the computer program implementing all the steps of the information presentation method in the above embodiments when executed by a processor. Specific steps may be referred to the previous embodiments, and will not be repeated here.

Although one or more embodiments of the present description provide method operational steps as described in the embodiments or flowcharts, more or fewer operational steps may be included based on conventional or non-inventive labor. The order of steps recited in the embodiments is merely one way of performing the order of steps and does not represent a unique order of execution. When implemented by an actual device or client product, the instructions may be executed sequentially or in parallel (e.g., in a parallel processor or multi-threaded processing environment) as shown in the embodiments or figures.

It will be appreciated by those skilled in the art that embodiments of the present description may be provided as a method, apparatus (system) or computer program product. Accordingly, the present specification embodiments may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Moreover, one or more embodiments of the present description can take the form of a computer program product on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, etc.) having computer-usable program code embodied therein.

One or more embodiments of the present specification are described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems) and computer program products according to one or more embodiments of the specification. It will be understood that each flow and/or block of the flowchart illustrations and/or block diagrams, and combinations of flows and/or blocks in the flowchart illustrations and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

In this specification, each embodiment is described in a progressive manner, and identical and similar parts of each embodiment are all referred to each other, and each embodiment mainly describes differences from other embodiments. In particular, for apparatus and system embodiments, the description is relatively simple, as it is substantially similar to method embodiments, with reference to the description of method embodiments in part.

In this document, relational terms such as first and second, and the like may be used solely to distinguish one entity or action from another entity or action without necessarily requiring or implying any actual such relationship or order between such entities or actions. Moreover, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. The specific meaning of the terms in one or more embodiments of the present specification may be understood by those of ordinary skill in the art in view of the specific circumstances.

It should be noted that, without conflict, one or more embodiments and features of the embodiments may be combined with each other. The one or more embodiments of the present specification are not limited to any single aspect, nor to any single embodiment, nor to any combination and/or permutation of these aspects and/or embodiments. Moreover, each aspect and/or embodiment of one or more embodiments of the present description may be utilized alone or in combination with one or more other aspects and/or embodiments.

Finally, it should be noted that: the above embodiments are merely for illustrating the technical solution of one or more embodiments of the present disclosure, and are not limiting thereof; while one or more embodiments of the present disclosure have been described in detail with reference to the foregoing embodiments, those of ordinary skill in the art will appreciate that: the technical scheme described in the foregoing embodiments can be modified or some or all of the technical features thereof can be replaced by equivalents; such modifications and substitutions do not depart from the spirit of the corresponding embodiments from the scope of the one or more embodiments of the present disclosure, which are intended to be covered by the claims and the scope of the present disclosure.

The foregoing description of one or more embodiments of the present specification has been presented in conjunction with alternative embodiments, but such embodiments are merely exemplary and serve only as illustrations. On the basis of the above, various substitutions and improvements can be made on one or more embodiments of the present specification, and all of them fall within the protection scope of one or more embodiments of the present specification.

Claims

1. An information display method, comprising:

Receiving an information display request;

2. The method of claim 1, wherein the mixing the preset equity information and the preset merchandise information according to a preset rule comprises:

3. The method of claim 1, wherein the preset equity information comprises: a first display picture of preset rights and a first exchange rights value required for obtaining the preset rights;

4. The method according to claim 1, wherein the obtaining preset equity information and preset merchandise information according to the information display request includes:

Determining a user identity tag according to the information display request;

determining a user grade corresponding to the user identity tag;

5. The method according to claim 1, wherein the obtaining preset equity information and preset merchandise information according to the information display request includes:

determining a user identity tag according to the information display request;

6. The method of claim 1, wherein the information presentation request comprises: all information presentation requests, or packet information presentation requests.

7. The method of claim 6, wherein the obtaining the preset equity information and the preset merchandise information according to the information display request comprises:

8. The method as recited in claim 1, further comprising:

9. An information display device, comprising:

10. The apparatus of claim 9, wherein the information shuffling module is configured to shuffle the preset equity information and the preset merchandise information according to a preset rule, and comprises:

11. The apparatus of claim 9, wherein the preset equity information comprises: a first display picture of preset rights and a first exchange rights value required for obtaining the preset rights;

12. The apparatus of claim 9, wherein the information obtaining module is configured to obtain preset equity information and preset merchandise information according to the information display request, and comprises:

13. The apparatus of claim 9, wherein the information obtaining module is configured to obtain preset equity information and preset merchandise information according to the information display request, and comprises:

14. The apparatus of claim 9, wherein the information presentation request comprises: all information presentation requests, or packet information presentation requests.

15. The apparatus of claim 14, wherein the information obtaining module is configured to obtain preset equity information and preset merchandise information according to the information display request, and comprises:

16. The apparatus as recited in claim 9, further comprising:

17. A server, the server comprising:

a memory for storing a computer program product;

a processor for executing a computer program product stored in said memory, which, when executed, implements the method of any of the preceding claims 1-8.

18. An electronic device, the electronic device comprising:

a memory for storing a computer program product;

19. A computer readable storage medium, characterized in that the computer readable storage medium has stored thereon computer program instructions, which when executed, implement the method of any of the preceding claims 1-8.