CN116342223A

CN116342223A - NFR digital equity marketing method and system based on blockchain

Info

Publication number: CN116342223A
Application number: CN202310298723.3A
Authority: CN
Inventors: 杨谨忠
Original assignee: Jiangsu Yuantuo Wujie Technology Co ltd
Current assignee: Jiangsu Yuantuo Wujie Technology Co ltd
Priority date: 2023-03-24
Filing date: 2023-03-24
Publication date: 2023-06-27

Abstract

The invention relates to the technical field of blockchain and marketing, in particular to a blockchain-based NFR digital rights marketing method and system, comprising the following steps: the system comprises a user module, a storage module and a display module, wherein the user module comprises a registration and login unit, a personal information unit, a transaction unit and a collection display unit; the information display module comprises a home page display unit, a category display unit, a search unit, a blind box unit and a digital equity module, wherein the digital equity module comprises an equity category unit, an equity group and unit, an integration unit and a conversion management unit. The invention facilitates the setting and combination of brand digital rights by assisting the brand self-building NFR digital rights marketing system, adapts to different member mechanisms, point mechanisms and exchange mechanisms, can be conveniently embedded into brand officer networks or marketing campaign propaganda web pages, maintains brand consistency, and better combines with rights given by brands to carry out rights based on the non-falsification and uniqueness of the rights and interests vouchers of the blockchain technology.

Description

NFR digital equity marketing method and system based on blockchain

Technical Field

The invention relates to the technical field of blockchain and marketing, in particular to a blockchain-based NFR digital rights marketing method and system.

Background

With the continuous emergence of NFT (non-homogeneous universal) digital artwork, people see new commercial prospects triggered by blockchain+artwork digitization, but at the same time, various discussions are very shaky, and although NFT is mainly focused on the fields of games, encrypted artwork, card type collectibles and the like, the application is mainly on-line payment code skin and the like, the degree of market concern and the thermal potential of transactions are not much less than those of the previous years, the commercial model innovation of which the "sharing economy" is the head is adopted, and as shown by an industry report of 2021, the market trading volume of NFT exceeds 3.4 billions.

NFR is a digital representation of a digital asset or having unique asset ownership, NFR is created using blockchain technology, based on computer code, records the digital ownership of the underlying physical or digital asset, and constitutes a unique authenticity certificate, NFR white paper indicates that NFR is distinct from NFT, representing a completely new art and technology combination, NFR solves the NFT problems, such as not using any digital tokens or related protocols; no public chain system is used; the method has the advantages that a real-name authentication mechanism is perfected, relevant laws and regulations and the like are met, NFR can remove gold and melt through a mode of digital collection and digital rights, an application scene is unlimited, a new generation machine can be brought to the whole industry, and the entity economy is helped to the meta universe.

In the prior art, a digital collection aggregation platform aims at taking the handling fee from the transfer of quick-acting brand digital collections, the digital collection aggregation platform functions in the aspects of taking digital collection up, sorting, searching and trading as functional cores and cannot bear multiple digital rights and interests application scenes, in addition, the digital collection aggregation platform is unfavorable for private field drainage of a single brand in a mode of collecting various brand collections for sale, flow dispersion of individual brands on the aggregation platform is unfavorable for brand awareness improvement, and a method and a system for digital marketing how brands are aimed at NFR (non-homogeneous rights) of digital assets according to technical platform demands in new market trends and defects of the prior art platform are provided.

Disclosure of Invention

The invention provides the following technical scheme:

a blockchain-based NFR digital rights marketing method and system, comprising:

the system comprises a user module, a storage module and a storage module, wherein the user module comprises a registration and login unit, a personal information unit, an information security unit, a transaction unit and a collection display unit;

the information display module comprises a home page display unit, a category display unit, a search unit and a blind box unit, and is used for displaying and searching various digital equity vouchers at the front end;

the digital equity module is in communication connection with the information display module and comprises equity class units, equity groups and units, an integral unit and an exchange management unit;

the background module is in communication connection with the digital rights module and comprises an interface unit, a database unit, a block chain unit, a distributed storage unit, a mail service unit, a user management unit and a cloud service unit.

As a preferred real-time scheme of the invention, the information display unit can be embedded into the existing official network of the brand or the marketing campaign webpage to be matched with the digital marketing campaign of the brand.

As a preferable real-time scheme, the home page display unit can be configured according to project requirements to display brand built-in standard configuration.

As a preferable real-time scheme of the invention, the searching unit can search through the modes of digital rights and interests time, trade price range, trade type, auction status and digital rights and interests class.

As a preferable real-time scheme of the invention, the digital rights module further comprises a rights and interests unit, and an additional rewarding unit is matched with the rights and interests combination unit and matched with a brand activity or membership mechanism.

As a preferable real-time scheme of the invention, the digital equity module can be displayed in the form of different types of digital collections, wherein the digital collections comprise pictures, music, videos and three-dimensional models.

As a preferable real-time scheme, the digital equity module is provided with a data analysis module, and the data analysis module is used for analyzing the current data such as equity heat, equity transaction conditions and the like.

As a preferred real-time solution of the present invention, the interface unit may be integrated with a customer relationship management system, and after integration, used for data precipitation and subsequent data analysis.

One or more technical solutions provided in the present application have at least the following technical effects or advantages:

according to the embodiment of the application, the brand self-building NFR digital equity marketing system is assisted, setting and combination of brand digital equity are greatly facilitated through the system, different member mechanisms, point mechanisms and exchange mechanisms are conveniently adapted, brand officer networks or marketing campaign propaganda web pages can be conveniently embedded, brand consistency is kept, and rights and equity combination given by brands can be better confirmed based on non-falsification and uniqueness of equity vouchers of a blockchain technology.

The foregoing description is only an overview of the technical solutions of the present application, and may be implemented according to the content of the specification in order to make the technical means of the present application more clearly understood, and in order to make the above-mentioned and other objects, features and advantages of the present application more clearly understood, the following detailed description of the present application will be given.

Drawings

In order to more clearly illustrate the technical solutions of the embodiments of the present invention, the drawings required for the description of the embodiments will be briefly described below, and it is apparent that the drawings in the following description are only some embodiments of the present invention, and other drawings may be obtained according to these drawings without inventive effort for a person skilled in the art.

FIG. 1 is a system block diagram of a blockchain-based NFR digital rights marketing method and system in accordance with embodiments of the present application.

FIG. 2 is a block diagram of a user module of a blockchain-based NFR digital rights marketing method and system according to an embodiment of the present application.

Fig. 3 is a block diagram of an information display module of a blockchain-based NFR digital rights marketing method and system according to an embodiment of the present application.

FIG. 4 is a block diagram of a digital rights module of a blockchain-based NFR digital rights marketing method and system according to an embodiment of the present application.

FIG. 5 is a block diagram of a background module of a blockchain-based NFR digital rights marketing method and system according to an embodiment of the present application.

Detailed Description

For the purpose of making the objects, technical solutions and advantages of the embodiments of the present invention more apparent, the technical solutions of the embodiments of the present invention will be clearly and completely described below with reference to the accompanying drawings in the embodiments of the present invention, and it is apparent that the described embodiments are some embodiments of the present invention, but not all embodiments of the present invention. The components of the embodiments of the present invention generally described and illustrated in the figures herein may be arranged and designed in a wide variety of different configurations.

Thus, the following detailed description of the embodiments of the invention, as presented in the figures, is not intended to limit the scope of the invention, as claimed, but is merely representative of selected embodiments of the invention. All other embodiments, which can be made by those skilled in the art based on the embodiments of the invention without making any inventive effort, are intended to be within the scope of the invention.

It should be noted that: like reference numerals and letters denote like items in the following figures, and thus once an item is defined in one figure, no further definition or explanation thereof is necessary in the following figures.

In the description of the embodiments of the present invention, it should be noted that, if the terms "center", "upper", "lower", "left", "right", "vertical", "horizontal", "inner", "outer", etc. indicate an azimuth or a positional relationship based on that shown in the drawings, or an azimuth or a positional relationship in which the product of the present invention is conventionally put when used, it is merely for convenience of describing the present invention and simplifying the description, and it does not indicate or imply that the apparatus or element to be referred to must have a specific azimuth, be configured and operated in a specific azimuth, and thus should not be construed as limiting the present invention. Furthermore, the terms "first," "second," "third," and the like, if any, are used merely for distinguishing between descriptions and not for indicating or implying a relative importance.

Furthermore, the terms "horizontal," "vertical," "overhang" and the like, if any, do not denote a requirement that the component be absolutely horizontal or overhang, but rather may be slightly inclined. As "horizontal" merely means that its direction is more horizontal than "vertical", and does not mean that the structure must be perfectly horizontal, but may be slightly inclined.

In the description of the embodiments of the present invention, it should also be noted that, unless explicitly specified and limited otherwise, the terms "disposed," "mounted," "connected," and "connected" should be construed broadly, and may be, for example, fixedly connected, detachably connected, or integrally connected; can be mechanically or electrically connected; can be directly connected or indirectly connected through an intermediate medium, and can be communication between two elements. The specific meaning of the above terms in the present invention can be understood by those of ordinary skill in the art according to the specific circumstances.

As shown in fig. 1-4, the present application provides a block chain-based NFR digital equity marketing method and system, by assisting in brand self-building NFR digital equity marketing system, the setting and combination of brand digital equity are greatly facilitated by the system, different member mechanisms, point mechanisms and exchange mechanisms are conveniently adapted, and brand official networks or marketing campaign propaganda web pages can be conveniently embedded, so as to maintain brand consistency, and the non-falsification and uniqueness of the block chain-based equity vouty vouchers can be better combined with the equivouches given by the brand to perform the validation, and specifically, the method includes:

example 1: a blockchain-based NFR digital rights marketing method and system, comprising:

the user module comprises a registration and login unit, a personal information unit, an information security unit, a transaction unit and a collection display unit, wherein a user needs to register in advance on a platform to complete the completion of personal information, the user can log in a user account for use after real-name authentication, the user can conduct transaction in the platform through the user account, and rights and interests after the transaction can be checked in the personal collection display area;

the information display module comprises a first page display unit, a class display unit, a search unit and a blind box unit, wherein the information display module is used for displaying and searching various digital equity vouchers at the front end, brands can design a brand website with characteristics according to own digital equity products, various digital equity products of the brands can be displayed on the website, a user can search according to the needs, the blind box unit belongs to one marketing type, the user can search blind boxes through the blind boxes, the blind boxes of the equity comprise one of a plurality of equity arranged by the brands, the blind box mechanism has randomness, and other mechanisms such as integration, members and point-collecting mechanisms are convenient to cooperate with the brand digital marketing activity or member mechanism to carry out digital marketing;

the digital equity module is in communication connection with the information display module and comprises equity category units, equity groups and units, an integral unit and an exchange management unit, a brand can select a proper digital equity application scene according to the industry and the demand of the brand, and the brand can issue NFR added with corresponding equity, the category of equity, the combination of equity, integral corresponding to equity and integral exchange equity rules;

the background module is in communication connection with the digital rights module, and comprises an interface unit, a database unit, a block chain unit, a distributed storage unit, a mail service unit, a user management unit and a cloud service unit, wherein the platform integrates various rights and interests data and user information data by adopting a block chain technology, the safety of the platform is ensured, all data can be called in the database to facilitate analysis and decision management, the data is stored in a distributed mode, the reliability, the availability and the access efficiency of the system are improved, the system is easy to expand, a brand can send mails to users by the system, the service of the brand is improved, the brand can manage the users by the background, the basic information of the users is mastered, and the cloud service is convenient for storing a large amount of brand data.

In this embodiment, the information display unit may be embedded in an existing official network or marketing campaign webpage of the brand, and cooperate with the digital marketing campaign of the brand, and may be style-adjusted according to the requirements to maintain brand consistency, facilitate private drainage of the brand, attract potential users, promote conversion or establish a long-term relationship with existing members and vermicelli, and promote repeat purchase.

In this embodiment, the home page display unit may be configured according to project requirements, display brand built-in standard configuration, display limited digital rights and interests, digital rights and interests in the upper shelf, or popular digital rights and interests single products, or display frames for customizing and adjusting digital rights and interests to be displayed, so that users can be attracted when entering the home page of the brand officer network, and stay in the home page, and the possibility of consumption of the users is increased.

In this embodiment, the retrieving unit may retrieve by means of digital rights and interests loading time, a trade price range, a trade type, an auction status, and digital rights and interests types, where the trade type includes, for example, pricing sales, auction, free acquisition, acquisition by exchange code, and the auction status includes that the price is about to start, in auction, has ended, and bidding is successful.

In this embodiment, the digital equity module further includes an equity benefit degree unit, and the digital equity benefit module is further provided with an additional reward unit matched with the equity benefit combination unit, and is matched with a brand activity or a member mechanism, the digital equity benefit sets an equity benefit class, an equity benefit degree and an equity benefit combination, when the brand opens a marketing activity in a certain period, the reward mechanism can be set, when a user collects a certain equity benefit combination, or when a member user collects a certain equity benefit combination or collects a certain scarce equity benefit, an additional reward can be provided, so that the enthusiasm collected by the user is improved, and a longer-term connection between the brand and the user is facilitated.

In this embodiment, the digital equity module may be presented in different types of digital equity forms, where each digital equity includes a picture, music, video and three-dimensional model, the digital equity refers to a unique digital certificate generated by using a blockchain technology and corresponding to a specific work and an artwork, and on the basis of protecting the digital rights of the digital equity, the digital equity is realized by realizing true and credible digital distribution, purchase, collection and use, the digital equity is a digital asset, the digital equity can be made by music, tickets, tide games, cards, drawings, photographic works, GIF charts, expression packages and the like, each digital equity represents a specific work, artwork and an individual digital replica of the commodity or limited distribution thereof, is not tamperable, is not divisible, is also not replaced with each other, has uniqueness, authenticity and permanence, and realizes the capability of determining rights and tracing, the digital equity has unique identity identification and all right information on a blockchain, and quite has a virtual identity card, the picture, the video, the artwork, and the like on the digital equity can be uploaded to the market, and the digital equity can be a plurality of digital equity.

In this embodiment, the digital equity module is equipped with a data analysis module, where the data analysis module is configured to analyze data such as current equity heat, various equity transaction conditions, and the brand may set a digital marketing scheme according to the current equity heat, various equity transaction conditions, and promote a consumer's desire to consume and stabilize the continuous heat of the digital equity.

In this embodiment, the interface unit may be integrated with the customer relationship management system, and after integration, is used for data precipitation and subsequent data analysis, where the interface unit in the platform is connected with external data, so as to more comprehensively master the data of the user, extract useful information hidden in the data by using a data grabbing technology, and provide a favorable basis for the decision of brand digital marketing by using backward data analysis.

The platform is an NFR digital rights cloud Service platform, is a block-chain-based NFR-as-a-Service digital rights serving cloud platform in a White Label form, adopts a cloud-native micro-Service architecture, is convenient to expand and integrate, can be embedded into a brand-oriented network, maintains brand consistency, and can also be used for carrying out data integration on a brand CRM customer relationship management system, and the system is a block-chain-based White Label form digital rights private cloud system and adopts a D2C (Direct to Consumer) mode.

The rights include, but are not limited to, brand membership services, IP vermicelli rights, ticket authentication for venues and various activities, validation of various organizational relationships, such as graduation certificates and the like, authentication of various entity property rights of properties and the like, traceable anti-counterfeiting authentication of products and the like.

When the method is used, in the process of trading digital rights, firstly, a user registers and acquires a user account on a platform, then logs in through the account, then a brand issues the sold digital rights on the platform, the brand can select a proper digital rights application scene according to the industry and the demand where the brand is located, NFR digital rights vouchers based on blockchain are issued, NFR corresponding rights are added, namely, the digital rights of brand physical assets or contracts are displayed in an information display module, the user can select own preference through marketing activities on the platform to trade the digital rights, and can exchange the digital rights according to the points, and after the trade is completed, the information is stored in a background, so that the brand management analysis and the utilization are facilitated.

Example 2: a blockchain-based NFR digital rights marketing method and system, comprising:

When the system is used, in the process of digital equity transaction, a user registers and acquires a user account number on a platform, then logs in through the account number, then a brand issues a sold digital equity on the platform, the brand can select a proper digital equity application scene according to the industry and the demand where the brand is located, a blockchain-based NFR digital equity certificate is issued, the corresponding equity-added NFR is added, namely the digital equity of brand physical assets or contracts, the information of the digital equity is displayed in an information display module, the brand can utilize functions such as digital equity management, member management, point management, exchange management and the like in a system to quickly generate, manage and send the NFR digital equity certificate, in addition, the brand can accurately collect target users according to own channels except the user data provided by a background, the brand IP value is promoted, private domain flow is obtained, a member management system is built, the digital equity with interests, social property and scarcity is provided for the users, and the digital equity of brand entity equity is assisted by the digital equity certificate based on the blockchain, so that the digital equity mode of the brand entity equity is promoted to carry out digital equity transaction on the system.

Although the present application has been described in connection with specific features and embodiments thereof, it will be apparent that various modifications and combinations can be made without departing from the spirit and scope of the application. Accordingly, the specification and figures are merely exemplary illustrations of the present application and are considered to cover any and all modifications, variations, combinations, or equivalents that fall within the scope of the present application. It will be apparent to those skilled in the art that various modifications and variations can be made in the present application without departing from the scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the present application and the equivalents thereof, the present application is intended to cover such modifications and variations.

Claims

1. A blockchain-based NFR digital rights marketing method and system, comprising:

2. The blockchain-based NFR digital equity marketing method and system of claim 1, wherein the information presentation unit is embedded in a brand's existing corporate network or marketing campaign web page to cooperate with the brand's digital marketing campaign.

3. The blockchain-based NFR digital equity marketing method and system of claim 1, wherein the home page display unit is configured to display brand built-in standard configuration according to project requirements.

4. The NFR digital equity marketing method and system based on blockchain of claim 1, wherein the retrieval unit retrieves by digital equity time-to-frame, trade price range, trade type, auction status, digital equity category.

5. The blockchain-based NFR digital equity marketing method and system of claim 1, wherein the digital equity module further comprises an equity benefit degree unit, wherein the digital equity module is further provided with an additional rewards unit matching the equity combination unit in cooperation with a brand activity or membership mechanism.

6. The blockchain-based NFR digital equity marketing method and system of claim 1, wherein the digital equity module is presented in different types of digital surrogates including pictures, music, video, and three-dimensional models.

7. The blockchain-based NFR digital equity marketing method and system of claim 1, wherein the digital equity module is equipped with a data analysis module for analyzing current equity heat and equity transaction condition data.

8. The blockchain-based NFR digital rights marketing method and system of claim 1, wherein the interface unit is integrated with a customer relationship management system for data precipitation and subsequent data analysis.