CN115379264A - Multimedia data pushing method, equipment, device, system and storage medium - Google Patents
Multimedia data pushing method, equipment, device, system and storage medium Download PDFInfo
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- CN115379264A CN115379264A CN202211015180.1A CN202211015180A CN115379264A CN 115379264 A CN115379264 A CN 115379264A CN 202211015180 A CN202211015180 A CN 202211015180A CN 115379264 A CN115379264 A CN 115379264A
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26208—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints
- H04N21/26241—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists the scheduling operation being performed under constraints involving the time of distribution, e.g. the best time of the day for inserting an advertisement or airing a children program
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
- H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
- H04N21/262—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists
- H04N21/26291—Content or additional data distribution scheduling, e.g. sending additional data at off-peak times, updating software modules, calculating the carousel transmission frequency, delaying a video stream transmission, generating play-lists for providing content or additional data updates, e.g. updating software modules, stored at the client
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- H—ELECTRICITY
- H04—ELECTRIC COMMUNICATION TECHNIQUE
- H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
- H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
- H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
- H04N21/81—Monomedia components thereof
- H04N21/812—Monomedia components thereof involving advertisement data
Abstract
The embodiment of the invention discloses a multimedia data pushing method, equipment, a device, a system and a storage medium, belonging to the field of multimedia data, wherein the method comprises the steps of extracting multimedia data corresponding to product information and a pushing strategy after a pushing trigger instruction is obtained; the push policy comprises a push rule; the pushing rule comprises at least one of a time pushing rule, a variety pushing rule and a variety pushing rule; transmitting the multimedia data to a playing terminal corresponding to the product information according to the pushing strategy; by means of the technical means of automatically extracting the multimedia data and the pushing strategy and automatically transmitting the multimedia data to the corresponding playing terminal according to the pushing strategy, the pushing efficiency is improved, the error rate in the pushing process is reduced, and the pushing quality is improved.
Description
Technical Field
The present invention relates to the field of multimedia data technologies, and in particular, to a method, an apparatus, a device, a system, and a storage medium for pushing multimedia data.
Background
The multimedia data is composite data formed by combining data of at least one medium of text, graphics, images, sound, animation, moving images and the like, is widely applied to the field of advertisements and is used for displaying target contents. For example, if multimedia data played by a playing terminal in a fresh supermarket is used, consumers can conveniently know information such as the production area, planting site, variety, taste, price and the like of fruits.
Technical staff are responsible for selecting and timely pushing existing multimedia data to an appointed playing terminal, when the number of the multimedia data and the playing terminals is large, the workload of the technical staff is large, the situation of pushing target errors is easy to occur, and the pushing quality of the multimedia data is reduced.
Disclosure of Invention
In view of this, the present invention provides a method, an apparatus, a device, a system and a storage medium for pushing multimedia data, which are used to solve the problem of poor multimedia data pushing quality in the prior art. To achieve one or a part of or all of the above or other objects, the present invention provides a multimedia data pushing method, device, apparatus, system and storage medium, in which:
a multimedia data push method, comprising:
after the push trigger instruction is obtained, extracting multimedia data corresponding to the product information and a push strategy; the push strategy comprises at least one push rule and a priority level corresponding to the push rule; the pushing rule is a time pushing rule, a variety pushing rule or a variety pushing rule; the variety pushing rules correspond to pushing rules of the same variety and different varieties;
and transmitting the multimedia data to a playing terminal corresponding to the product information according to the pushing strategy.
Preferably, the step of transmitting the multimedia data to the playing terminal corresponding to the product information according to the push policy includes:
acquiring a pushing rule contained in the pushing strategy and a priority level corresponding to the pushing rule;
generating a pushing mode according to the pushing rule and the priority level;
and transmitting the multimedia data to a playing terminal according to the pushing mode.
Preferably, the step of generating a push manner according to the push rule and the priority level includes:
whether the push rules are matched or not is sequentially judged according to the priority level from high to low;
when the time pushing rule is the first matched pushing rule, generating a pushing mode for transmitting the multimedia data to the playing terminal corresponding to the product information according to a preset time threshold;
when the variety pushing rule is the first matched pushing rule, generating a pushing mode for transmitting the multimedia data to the playing terminal corresponding to the product information;
and when the type pushing rule is the first matched pushing rule, generating the pushing mode for transmitting the multimedia data to the playing terminal for playing the product information in the same type.
Preferably, the step of transmitting the multimedia data to a play terminal corresponding to the product information includes:
sending the multimedia data or the corresponding product information to regional equipment so that the regional equipment determines a terminal number associated with the product information; each playing terminal is provided with a unique terminal number;
receiving the terminal number of the playing terminal fed back by the regional equipment;
and transmitting the multimedia data to the playing terminal corresponding to the terminal number.
Preferably, after the transmitting the multimedia data to the playing terminal corresponding to the terminal number, the method further includes:
judging whether check information fed back by the playing terminal is received within a preset time threshold value;
and if not, generating alarm information according to the multimedia data and the corresponding playing terminal and outputting the alarm information.
Preferably, each multimedia data is associated with a product identification;
the method further comprises the following steps:
after first multimedia data are obtained, obtaining the product information and a first product identification corresponding to the first multimedia data;
judging whether a second product identifier of second multimedia data corresponding to the product information is the same as the first product identifier; the second multimedia data is the stored multimedia data;
if not, generating the push trigger instruction corresponding to the product information;
and if so, updating the second multimedia data corresponding to the first product identification into the first multimedia data.
In a second aspect:
a multimedia data pushing device comprises an acquisition module, a pushing module and a pushing module, wherein the acquisition module is used for extracting multimedia data corresponding to product information and a pushing strategy after acquiring a pushing trigger instruction; the push strategy comprises at least one push rule and a priority level corresponding to the push rule; the pushing rule is a time pushing rule, a variety pushing rule or a variety pushing rule; the variety pushing rules correspond to pushing rules of the same variety and different varieties;
and the pushing module is used for transmitting the multimedia data to a playing terminal corresponding to the product information according to the pushing strategy.
Preferably, the pushing module includes an obtaining unit, configured to obtain a pushing rule included in the pushing policy and a priority level corresponding to the pushing rule;
the output pushing mode unit is used for generating a pushing mode according to the pushing rule and the priority level;
and the output unit is used for transmitting the multimedia data to the playing terminal according to the pushing mode.
Preferably, the output pushing mode unit includes a judging subunit, configured to sequentially judge whether the pushing rules are matched according to the priority levels;
when the time pushing rule is the first matched pushing rule, generating a pushing mode for transmitting the multimedia data to the playing terminal corresponding to the product information according to a preset time threshold;
when the variety pushing rule is the first matched pushing rule, generating a pushing mode for transmitting the multimedia data to the playing terminal corresponding to the product information;
and when the type pushing rule is the first matched pushing rule, generating the pushing mode for transmitting the multimedia data to the playing terminal for playing the product information in the same type.
Preferably, the pushing module further includes an issuing unit, configured to send the multimedia data or the corresponding product information to a regional device, so that the regional device determines a terminal number associated with the product information; each playing terminal is provided with a unique terminal number;
a receiving unit, configured to receive the terminal number of the playback terminal fed back by the regional device;
and the distribution unit is used for transmitting the multimedia data to the playing terminal corresponding to the terminal number.
Preferably, the system further includes a checking module, configured to determine whether checking information fed back by the playing terminal is received within a preset time threshold after the multimedia data is transmitted to the playing terminal corresponding to the terminal number;
and if not, generating alarm information according to the multimedia data and the corresponding playing terminal and outputting the alarm information.
Preferably, each multimedia data is associated with a product identification;
the system also comprises an identification module, a product information acquisition module and a product identification module, wherein the identification module is used for acquiring the product information and the first product identification corresponding to the first multimedia data after acquiring the first multimedia data;
the comparison module is used for judging whether a second product identifier of second multimedia data corresponding to the product information is the same as the first product identifier; the second multimedia data is the stored multimedia data;
if not, generating the pushing trigger instruction corresponding to the product information;
and if so, updating the second multimedia data corresponding to the first product identification into the first multimedia data.
In a third aspect:
the multimedia data pushing device comprises a memory and a processor, wherein the memory stores a multimedia data pushing method, and the processor is used for adopting the method when executing the multimedia data pushing method.
In the fourth aspect:
a multimedia data push system comprises a main server, a broadcast control terminal, at least one sub server and a plurality of broadcast terminals;
the main server, the sub-servers and the playing terminal are all in communication connection with the playing control terminal;
and the playing control end is used for transmitting the multimedia data to the playing end corresponding to the terminal number according to the terminal number uploaded by the sub-service end by adopting the multimedia data pushing method after receiving the multimedia data transmitted by the main service end.
In a fifth aspect:
a storage medium storing a computer program that can be loaded by a processor and that executes the method described above.
The embodiment of the invention has the following beneficial effects:
after the push trigger instruction is obtained, the multimedia data and the corresponding push strategy are automatically extracted, and the multimedia data are pushed to the corresponding playing terminal according to the push strategy, so that the whole process is carried out automatically without manual participation, the labor cost is saved, the automation degree is improved, the push error rate of the multimedia data is reduced, and the push quality of the multimedia data is improved. In addition, the pushing rules in the pushing strategy have time pushing rules, variety pushing rules and category pushing rules, so that the most suitable pushing mode is adopted according to different pushing scenes, and the pushing efficiency and the pushing effect are improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Wherein:
fig. 1 is an overall flowchart of a multimedia data pushing method in one embodiment.
Fig. 2 is a flowchart illustrating pushing multimedia data according to a pushing policy in an embodiment.
Fig. 3 is a block diagram of a multimedia data push device according to an embodiment.
Fig. 4 is a schematic structural diagram of a multimedia data pushing apparatus according to an embodiment.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In the following description, reference is made to "some embodiments" which describe a subset of all possible embodiments, but it is understood that "some embodiments" may be the same subset or different subsets of all possible embodiments, and may be combined with each other without conflict.
Unless defined otherwise, all technical and scientific terms used herein have the same meaning as commonly understood by one of ordinary skill in the art to which this invention belongs. The terminology used herein is for the purpose of describing embodiments of the invention only and is not intended to be limiting of the invention.
The embodiment of the application discloses a multimedia data pushing method, wherein the existing multimedia data is pushed by technical staff, the multimedia data is selected according to the specific content of the multimedia data, and then the multimedia data is pushed to a specified playing terminal. However, this kind of push method is difficult to deal with the situation that the multimedia data and the playing terminal are large in size, and technicians are prone to select the wrong multimedia data or the wrong playing terminal due to the increase of workload, which results in the reduction of push quality.
In order to overcome the above drawbacks, the present application provides a multimedia data pushing method, as shown in fig. 1, including:
101. and after the push triggering instruction is obtained, extracting the multimedia data corresponding to the product information.
The push strategy comprises at least one push rule and a priority level corresponding to the push rule; the pushing rule is a time pushing rule, a variety pushing rule or a variety pushing rule. In one embodiment, the push trigger command is transmitted to the current execution subject by other functional modules. For example, in an application scenario, the other functional modules are data transmission interfaces, when multimedia data needs to be pushed, a worker transmits a push trigger instruction to the data transmission interfaces by using the intelligent terminal, and the data transmission interfaces send the received push trigger instruction to the current execution main body. In another application scenario, the other functional modules are an MCU, a single chip, a CPU, an integrated chip, and the like, are connected to the current execution main body, and transmit the push trigger instruction to the current execution main body. In another application scenario, the other functional modules are human-computer interaction modules, such as a keyboard, a mouse, a touch screen, and the like, and transmit the generated or received push trigger instruction to the current execution main body. In another application scenario, the push trigger instruction is generated by the current execution main body, and after the current execution main body generates the push trigger instruction, the current execution main body is judged to obtain the push trigger instruction; for example, after receiving new multimedia data, the current execution subject generates a push trigger instruction; for another example, a time timer is set in the current execution main body, and when the time timer reaches a preset timing threshold, the current execution main body generates a push trigger instruction.
The product information is used to describe basic features of the product, and is intended to distinguish different products through the product information. For example, different names are used as product information to distinguish apples from bananas; as another example, for different varieties of apples, apple a and apple B are used as product information for both apples. In one embodiment, the product information is comprised of at least one of numbers, letters, and symbols. Each product corresponds to unique product information, wherein the unique product information represents that one product corresponds to one product information and all the product information are different. Each product corresponds to a plurality of multimedia data, and the multimedia data corresponding to the product is judged to correspond to the corresponding product information.
In an embodiment, each product information is preset with a push policy. The push strategy corresponding to each product information may include one, two or all of a time push rule, a variety push rule and a category push rule; the variety pushing rules correspond to pushing rules of different varieties of the same kind. The time pushing rule refers to a rule for pushing according to time, the variety pushing rule refers to a rule for pushing according to varieties, and the category pushing rule refers to a rule for pushing according to categories. Wherein, taking fruit as an example, the variety means that two products are the same variety and different varieties, such as apple, which is divided into a Guoshi apple and a Fuji apple according to the variety; species refers to two products that are completely different, such as apple and watermelon.
102. And transmitting the multimedia data to a playing terminal corresponding to the product information according to the pushing strategy.
The playing terminals correspond to the product information, namely, each playing terminal has a correlation with at least one product information. It should be noted that, when the playback terminal has an association relationship with multiple product information, in an embodiment, the product information associated with the same playback terminal is distinguished according to time intervals, and multimedia data of different product information is displayed at different time intervals. In another embodiment, the playing terminal can simultaneously display the multimedia data of a plurality of product information.
The pushing strategy is triggered by the pushing triggering instruction in a mode of presetting the pushing strategy, so that the pushing process of the multimedia data is automatically executed without manual participation, the labor cost is reduced, the pushing error rate is reduced, and the pushing quality of the multimedia data is improved.
In another embodiment of the present invention, for further limitation and description, as shown in fig. 2, the step of transmitting the multimedia data to the playing terminal corresponding to the product information according to the push policy includes:
201. and acquiring a pushing rule contained in the pushing strategy and a priority level corresponding to the pushing rule.
The push strategy comprises push rules and priority levels, wherein at least one of the push rules is at least one of a time push rule, a variety push rule and a category push rule, and the time push rule, the variety push rule and the category push rule all correspond to preset priority levels. For easy understanding, for example, in an application scenario, the item push rule has the highest priority level of 1; the priority level of the time pushing rule is 2; the category push rule has the lowest priority level of 3. The push policy of the product information apple a includes a time push rule and a category push rule, and the push policy of the apple a further includes a priority level 2 of the time push rule and a priority level 3 of the category push rule. That is, the priority level corresponding to the push rule is preset and is not changed by other factors. If the push strategy of a certain product only comprises a time push rule, only priority level 2 is corresponded.
After the push trigger instruction is obtained, the corresponding product information can be known according to the push trigger instruction, so that the preset push strategy can be extracted through the product information, and then the push rule and the corresponding priority level in the push strategy can be obtained.
It should be noted that, in an embodiment, the push trigger instruction carries a field or an identifier of the product information, and the current execution main body can know which product information the push trigger instruction corresponds to by identifying the field or the identifier of the product information. In another embodiment, the push trigger instruction and the product information have a preset association relationship, that is, when the push trigger instruction is obtained, which associated product information of the push trigger instruction is can be queried.
202. And generating a pushing mode according to the pushing rule and the priority level.
Different product information corresponds to different pushing rule combinations, the different pushing rule combinations correspond to different pushing modes, and the pushing modes are generated according to the pushing rules and the priority levels.
203. And transmitting the multimedia data to the playing terminal according to a pushing mode.
The pushing mode is generated according to the pushing strategy corresponding to the product information, and then the multimedia data are transmitted to the corresponding playing terminal according to the pushing mode, so that the pushing modes of products corresponding to different product information are slightly different, the multimedia data can be conveniently and reasonably or efficiently pushed to the corresponding playing terminal, and the pushing quality of the multimedia data is improved.
In another embodiment of the present invention, for further limitation and description, the step of generating a push manner according to the push rule and the priority level includes:
301. and judging whether the pushing rules are matched or not according to the priority level from high to low.
Specifically, the push rules are sorted according to priority, and the judgment is performed before the priority is high, and the judgment is performed after the priority is low. For convenience of understanding, for example, the apple push rules include a time push rule and a category push rule, and since the priority level of the time push rule is higher than that of the category push rule, it is determined whether the time push rule matches first and then whether the category push rule matches.
For another example, the cherry pushing rules include two pushing rules, and the two pushing rules are both time pushing rules, and since the priority levels are the same, the cherry pushing rules are randomly sorted, or sorted according to the time sequence set by the two time pushing rules, or sorted according to the time information included in the two time pushing rules. When the push rules include that the two push rules are the variety push rules, the two varieties can be sorted according to the sequence of the set time of the two variety push rules, and the category push rules are the same and are not repeated.
In another embodiment, the sequential judgment does not mean that all the rules in the push rules need to be judged once, which means that the rules are judged one by one in the order from high to low, and once a certain push rule is matched, it is no longer verified whether the remaining push rules are matched.
It should be noted that, in an embodiment, determining whether the push rule is matched refers to comparing the specific content of the push rule with the actual situation, so as to determine whether the push rule is matched. The actual situation is, for example, the actual time, the actual multimedia data update situation, etc. In an embodiment, the step of determining whether the time pushing rules are matched is to determine whether the actual time is within a preset time period threshold, and if so, determine that the time pushing rules are matched. And judging the variety pushing rule to judge whether the multimedia data is updated, and if so, judging the multimedia data to be matched. The step of judging the type pushing rule is to judge whether the multimedia data is updated, if so, the multimedia data is judged to be matched.
302. And when the time pushing rule is the first matched pushing rule, generating a pushing mode for transmitting the multimedia data to the playing terminal corresponding to the product information according to a preset time threshold.
303. And when the variety pushing rule is the first matched pushing rule, generating the pushing mode for transmitting the multimedia data to the playing terminal corresponding to the product information.
304. And when the type pushing rule is the first matched pushing rule, generating the pushing mode for transmitting the multimedia data to the playing terminal for playing the product information in the same type.
For convenience of understanding, the generated pushing modes include three types, namely, a time pushing rule is a first matched pushing rule, a variety pushing rule is a first matched pushing rule, and a category pushing rule is a first matched pushing rule.
For the time push rule, the push mode is as follows: and transmitting the multimedia data to the playing terminal corresponding to the product information according to the time threshold. For example, if the product information is watermelon and the time threshold is 1 point, the multimedia data is transmitted to the playing terminal corresponding to the watermelon at 1 point. In one embodiment, the time pushing rule includes a time threshold; in another embodiment, the time push rule includes path information for storing the time threshold position.
For the item push rule, the push mode is as follows: and transmitting the multimedia data to a playing terminal corresponding to the product information. For example, if the product information is watermelon, the multimedia data is immediately transmitted to the playing terminal corresponding to the watermelon.
For the category push rule, the push method is as follows: and transmitting the multimedia data to a playing terminal for playing the same type of product information. Wherein the same species refers to the same general species of the product, such as watermelon, apple, banana, among the fruits. While apples include several subclasses such as fuji apples and gugguang apples. Therefore, the variety refers to the division type of the minimum unit of the product, and the category refers to the division type of the product larger than the minimum unit. In other embodiments, after the fruits are differentiated by the production area, the product information includes a ground apple, B ground apple and apple. The apple of the A land and the apple of the B land are judged as varieties, and the apple is judged as a variety. If the product information corresponding to the push trigger instruction is the apple in the place A, and the push mode of the apple in the place A is the mode corresponding to the type push rule, the multimedia data can be simultaneously transmitted to the playing terminals corresponding to the apple in the place A and the apple in the place B.
Different propelling movement rules have different propelling movement modes, are convenient for more accurately and efficiently to the play terminal that corresponds with multimedia data propelling movement, and the propelling movement precision can improve, has guaranteed the propelling movement quality.
In another embodiment of the present invention, for further limitation and description, the step of transmitting the multimedia data to the play terminal corresponding to the product information includes:
401. and sending the multimedia data or the corresponding product information to the regional equipment so that the regional equipment determines the terminal number associated with the product information.
In an embodiment, each of the playback terminals is provided with a unique terminal number. The multimedia data and the product information have an association relation, or the multimedia data comprises the product information. Corresponding product information can also be obtained through multimedia data. Therefore, transmitting multimedia data or product information to the zone device can produce the same effect. After receiving the multimedia data or the product information, the area device can obtain the terminal label associated with the product information according to the preset association relation.
402. And receiving the terminal number of the playing terminal fed back by the regional equipment.
403. And transmitting the multimedia data to the playing terminal corresponding to the terminal number.
When the number of the broadcasting terminals is large, for example, the number of the broadcasting terminals exceeds 50, 1000 or 10 ten thousand, all the broadcasting terminals are divided into a plurality of areas, and each area is responsible for managing 10, 50 or 100 broadcasting terminals. After the terminal number of the playing terminal is associated with the product information, the subsequent multimedia data pushing work can be completed without the need of managing again by technical personnel, so that the pushing process of the multimedia data is not easy to make mistakes, and the pushing quality of the multimedia data is improved.
In another embodiment of the present invention, for further limitation and description, after the step of transmitting the multimedia data to the play terminal corresponding to the terminal number, the method further includes:
501. and judging whether the verification information fed back by the playing terminal is received within a preset time length threshold value.
And if not, generating alarm information according to the multimedia data and the corresponding playing terminal and outputting the alarm information. If yes, the corresponding playing terminal is judged to successfully receive the multimedia data.
In one embodiment, the check is performed using a CRC check technique. By receiving the verification information, the condition that the playing terminal receives the multimedia data is convenient to monitor; by generating the alarm information, the failure of the corresponding playing terminal to receive the multimedia data is convenient to know in time, so that the remedy is carried out in time. Or transmitting the multimedia data to the corresponding playing terminal again, or checking the communication link state of the corresponding playing terminal so as to repair the communication link of the playing terminal and ensure the normal transmission of the multimedia data. The pushing quality of the multimedia data is improved.
In another embodiment of the present invention, for further definition and explanation, each multimedia data is associated with a product identifier, the method further comprising:
601. and after the first multimedia data is obtained, obtaining product information and a first product identification corresponding to the first multimedia data.
The first multimedia data refers to new multimedia data received by the current execution subject. The first product identification refers to a product identification carried by the first multimedia data.
602. And judging whether a second product identifier of the second multimedia data corresponding to the product information is the same as the first product identifier.
The second multimedia data refers to stored multimedia data, that is, multimedia data located in the storage space. The second product identifier refers to a product identifier corresponding to the second multimedia data.
And if not, generating a push trigger instruction corresponding to the product information. And if so, updating the second multimedia data corresponding to the first product identification into the first multimedia data.
For convenience of understanding, for example, in an application scenario, the product information is a watermelon product, and 100 pieces of multimedia data are correspondingly stored, and then the 100 pieces of stored multimedia data are all second multimedia data, and each second multimedia data corresponds to a unique second product identifier. After receiving a new multimedia data, the new multimedia data, namely the first multimedia data, verifies whether the first product identifier is the same as the second product identifier, if so, the first multimedia data is used for updating the second multimedia data, and then the second multimedia data is updated. If the first multimedia data are different from the second multimedia data, the first multimedia data are proved to be new multimedia data, the first multimedia data and the corresponding first product identification are stored in a related mode, and a pushing trigger instruction is generated.
Whether the received multimedia data are the first multimedia data or not is judged through the product identification, the pushing of the multimedia data is triggered when the first multimedia data are received, namely when new multimedia data are received, the first multimedia data are pushed to the corresponding playing terminal in time, the pushing time or the pushing mode of the first multimedia data do not need to be set manually, the pushing automation degree of the multimedia data is improved, the pushing efficiency is improved, and the pushing quality is improved.
After the push trigger instruction is obtained, a push mode is automatically generated according to a push strategy corresponding to the product information, and the push modes are various because the push rules in the push strategy are classified into three types. The more reasonable pushing mode can be set conveniently according to different characteristics among products. And then, the multimedia data is pushed to the regional equipment according to the pushing mode, the terminal number of the playing terminal is known through the regional equipment, and then the multimedia data is pushed to the playing terminal corresponding to the terminal number. By utilizing the zone dividing mode, a large number of playing terminals can be managed conveniently, the pushing error rate is reduced, and the pushing quality is improved. In addition, when the multimedia data belongs to the first multimedia data, namely the multimedia data is new multimedia data and is different from the multimedia data stored in the storage space, a pushing trigger instruction can be automatically generated, the first multimedia data is transmitted to the corresponding playing terminal in time, the first multimedia data is played in time, and the pushing timeliness of the multimedia data is improved.
The embodiment of the present application further discloses a multimedia data pushing device, as shown in fig. 3, including an obtaining module 1, configured to extract multimedia data and a pushing policy corresponding to product information after obtaining a pushing trigger instruction; the push strategy comprises at least one push rule and a priority level corresponding to the push rule; the pushing rule is a time pushing rule, a variety pushing rule or a variety pushing rule; the variety pushing rules correspond to pushing rules of the same variety and different varieties;
and the pushing module 2 is used for transmitting the multimedia data to a playing terminal corresponding to the product information according to the pushing strategy.
Preferably, the pushing module 2 includes an obtaining unit, configured to obtain a pushing rule included in the pushing policy and a priority level corresponding to the pushing rule;
the output pushing mode unit is used for generating a pushing mode according to the pushing rule and the priority level;
and the output unit is used for transmitting the multimedia data to the playing terminal according to the pushing mode.
Preferably, the output pushing mode unit includes a judging subunit, configured to sequentially judge whether the pushing rules are matched according to the priority levels;
when the time pushing rule is the first matched pushing rule, generating a pushing mode for transmitting the multimedia data to the playing terminal corresponding to the product information according to a preset time threshold;
when the variety pushing rule is the first matched pushing rule, generating a pushing mode for transmitting the multimedia data to the playing terminal corresponding to the product information;
and when the type pushing rule is the first matched pushing rule, generating the pushing mode for transmitting the multimedia data to the playing terminal for playing the product information in the same type.
Preferably, the pushing module 2 further includes an issuing unit, configured to send the multimedia data or the corresponding product information to a regional device, so that the regional device determines a terminal number associated with the product information; each playing terminal is provided with a unique terminal number;
a receiving unit, configured to receive the terminal number of the play terminal fed back by the regional device;
and the distribution unit is used for transmitting the multimedia data to the playing terminal corresponding to the terminal number.
Preferably, the system further includes a checking module, configured to determine whether checking information fed back by the playing terminal is received within a preset time threshold after the multimedia data is transmitted to the playing terminal corresponding to the terminal number;
and if not, generating alarm information according to the multimedia data and the corresponding playing terminal and outputting the alarm information.
Preferably, each multimedia data is associated with a product identification;
the system also comprises an identification module, a product information acquisition module and a product identification acquisition module, wherein the identification module is used for acquiring the product information and the first product identification corresponding to the first multimedia data after the first multimedia data is acquired;
the comparison module is used for judging whether a second product identifier of second multimedia data corresponding to the product information is the same as the first product identifier; the second multimedia data is the stored multimedia data;
if not, generating the pushing trigger instruction corresponding to the product information;
and if so, updating the second multimedia data corresponding to the first product identification into the first multimedia data.
After the acquisition module 1 acquires a push trigger instruction, extracting multimedia data and a corresponding push strategy; the pushing module 2 generates a corresponding pushing mode according to the pushing strategy, and pushes the multimedia data to the associated playing terminal according to the pushing mode. The whole process does not need manual participation, the labor cost is reduced, and the pushing quality is improved.
Here, it should be noted that: the above description applied to the embodiment of the multimedia data push apparatus is similar to the above description of the method, and has the same advantageous effects as the embodiment of the method. For technical details not disclosed in the embodiments of the multimedia data pushing apparatus of the present invention, those skilled in the art should understand with reference to the description of the embodiments of the method of the present invention.
It should be noted that, in the embodiment of the present invention, if the method is implemented in the form of a software functional module and sold or used as a standalone product, the method may also be stored in a computer-readable storage medium. Based on such understanding, the technical solutions of the embodiments of the present invention may be essentially implemented or a part contributing to the prior art may be embodied in the form of a software product, which is stored in a storage medium and includes several instructions for causing a computer device (which may be a personal computer, a server, or a network device) to execute all or part of the methods described in the embodiments of the present invention. And the aforementioned storage medium includes: various media capable of storing program codes, such as a usb disk, a removable hard disk, a Read Only Memory (ROM), a magnetic disk, or an optical disk. Thus, embodiments of the invention are not limited to any specific combination of hardware and software.
Correspondingly, the embodiment of the application also discloses a storage medium which stores a computer program capable of being loaded by a processor and executing the method.
The embodiment of the present application further discloses a multimedia data pushing apparatus, as shown in fig. 4, including a processor 100, at least one communication bus 200, a user interface 300, at least one external communication interface 400, and a memory 500. Wherein the communication bus 200 is configured to enable connective communication between these components. Where the user interface 300 may include a display screen and the external communication interface 400 may include standard wired and wireless interfaces. The memory 500 stores therein a multimedia data push method. Wherein the processor 100 is configured to employ the above method when executing the multimedia data push method stored in the memory 500.
The above description applied to the embodiments of the multimedia data pushing device and the storage medium is similar to the description of the above method embodiments, and has similar beneficial effects as the method embodiments. For technical details not disclosed in the embodiments of the multimedia data pushing apparatus and the storage medium of the present invention, please refer to the description of the embodiments of the method of the present invention for understanding.
The embodiment of the application also discloses a multimedia data pushing system, which comprises a main server, a broadcasting control end, at least one sub server and a plurality of broadcasting ends;
the main server, the sub-servers and the playing terminal are all in communication connection with the playing control terminal;
and the playing control end is used for transmitting the multimedia data to the playing end corresponding to the terminal number according to the terminal number uploaded by the sub-service end by adopting the multimedia data pushing method after receiving the multimedia data transmitted by the main service end.
It should be appreciated that reference throughout this specification to "one embodiment" or "an embodiment" means that a particular feature, structure or characteristic described in connection with the embodiment is included in at least one embodiment of the present invention. Thus, the appearances of the phrases "in one embodiment" or "in an embodiment" in various places throughout this specification are not necessarily all referring to the same embodiment. Furthermore, the particular features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. It should be understood that, in various embodiments of the present invention, the sequence numbers of the above-mentioned processes do not mean the execution sequence, and the execution sequence of each process should be determined by its function and inherent logic, and should not constitute any limitation on the implementation process of the embodiments of the present invention. The above-mentioned serial numbers of the embodiments of the present invention are merely for description and do not represent the merits of the embodiments.
It should be noted that, in this document, the terms "comprises," "comprising," or any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, article, or apparatus that comprises a list of elements does not include only those elements but may include other elements not expressly listed or inherent to such process, method, article, or apparatus. Without further limitation, an element defined by the phrase "comprising a … …" does not exclude the presence of another identical element in a process, method, article, or apparatus that comprises the element.
In the embodiments provided in the present invention, it should be understood that the disclosed apparatus and method may be implemented in other ways. The above-described device embodiments are merely illustrative, for example, the division of the unit is only a logical functional division, and there may be other division ways in actual implementation, such as: multiple units or components may be combined, or may be integrated into another system, or some features may be omitted, or not implemented. In addition, the coupling, direct coupling or communication connection between the components shown or discussed may be through some interfaces, and the indirect coupling or communication connection between the devices or units may be electrical, mechanical or other forms.
The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units; can be located in one place or distributed on a plurality of network units; some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.
In addition, all functional units in the embodiments of the present invention may be integrated into one processing unit, or each unit may be separately used as one unit, or two or more units may be integrated into one unit; the integrated unit can be realized in a form of hardware, or in a form of hardware plus a software functional unit.
Those of ordinary skill in the art will understand that: all or part of the steps of implementing the above method embodiments may be implemented by hardware associated with program instructions, and the foregoing program may be stored in a computer-readable storage medium, and when executed, performs the steps including the above method embodiments; and the aforementioned storage medium includes: a removable storage device, a ROM, a magnetic or optical disk, or other various media that can store program code.
Alternatively, the integrated unit of the present invention may be stored in a computer-readable storage medium if it is implemented in the form of a software functional module and sold or used as a separate product. Based on such understanding, the technical solutions of the embodiments of the present invention may be embodied in the form of a software product, which is stored in a storage medium and includes instructions for causing a device to perform all or part of the methods according to the embodiments of the present invention. And the aforementioned storage medium includes: a removable storage device, a ROM, a magnetic or optical disk, or other various media that can store program code.
The above disclosure is only for the purpose of illustrating the preferred embodiments of the present invention, and it is therefore to be understood that the invention is not limited by the scope of the appended claims.
Claims (10)
1. A method for pushing multimedia data, comprising:
after the push trigger instruction is obtained, extracting multimedia data corresponding to the product information and a push strategy; the push strategy comprises at least one push rule and a priority level corresponding to the push rule; the pushing rule is a time pushing rule, a variety pushing rule or a variety pushing rule; the variety pushing rules correspond to pushing rules of the same variety and different varieties;
and transmitting the multimedia data to a playing terminal corresponding to the product information according to the pushing strategy.
2. The method of claim 1, wherein the step of transmitting the multimedia data to a playing terminal corresponding to the product information according to the push policy comprises:
acquiring a pushing rule contained in the pushing strategy and a priority level corresponding to the pushing rule;
generating a pushing mode according to the pushing rule and the priority level;
and transmitting the multimedia data to a playing terminal according to the pushing mode.
3. The method for pushing multimedia data according to claim 2, wherein the step of generating a pushing manner according to the pushing rule and the priority level comprises:
whether the push rules are matched or not is sequentially judged according to the high-to-low priority level;
when the time pushing rule is the first matched pushing rule, generating a pushing mode for transmitting the multimedia data to the playing terminal corresponding to the product information according to a preset time threshold;
when the variety pushing rule is the first matched pushing rule, generating a pushing mode for transmitting the multimedia data to the playing terminal corresponding to the product information;
and when the type pushing rule is the first matched pushing rule, generating the pushing mode for transmitting the multimedia data to the playing terminal for playing the product information in the same type.
4. The multimedia data pushing method according to any one of claims 1 to 3, wherein the step of transmitting the multimedia data to a play terminal corresponding to the product information comprises:
sending the multimedia data or the corresponding product information to regional equipment so that the regional equipment determines a terminal number associated with the product information; each playing terminal is provided with a unique terminal number;
receiving the terminal number of the playing terminal fed back by the regional equipment;
and transmitting the multimedia data to the playing terminal corresponding to the terminal number.
5. The method for pushing multimedia data according to claim 4, wherein after said transmitting the multimedia data to the playing terminal corresponding to the terminal number, further comprising:
judging whether check information fed back by the playing terminal is received within a preset time threshold value;
and if not, generating alarm information according to the multimedia data and the corresponding playing terminal and outputting the alarm information.
6. The multimedia data pushing method according to claim 1, wherein each of the multimedia data is associated with a product identification;
the method further comprises the following steps:
after first multimedia data are obtained, obtaining the product information and a first product identification corresponding to the first multimedia data;
judging whether a second product identifier of second multimedia data corresponding to the product information is the same as the first product identifier; the second multimedia data is the stored multimedia data;
if not, generating the pushing trigger instruction corresponding to the product information;
and if so, updating the second multimedia data corresponding to the first product identification into the first multimedia data.
7. The multimedia data pushing equipment is characterized by comprising an acquisition module, a pushing module and a pushing module, wherein the acquisition module is used for extracting multimedia data and a pushing strategy corresponding to product information after a pushing trigger instruction is obtained; the push strategy comprises at least one push rule and a priority level corresponding to the push rule; the pushing rule is a time pushing rule, a variety pushing rule or a variety pushing rule; the variety pushing rules correspond to pushing rules of the same variety and different varieties;
and the pushing module is used for transmitting the multimedia data to a playing terminal corresponding to the product information according to the pushing strategy.
8. A multimedia data push apparatus comprising a memory and a processor, wherein the memory stores a multimedia data push method, and the processor is configured to use the method of any one of claims 1 to 6 when executing the multimedia data push method.
9. A multimedia data push system is characterized by comprising a main server, a broadcast control terminal, at least one sub server and a plurality of broadcast terminals;
the main server, the sub-servers and the playing terminal are all in communication connection with the playing control terminal;
the broadcasting control terminal is used for adopting the multimedia data pushing method according to any one of claims 1 to 6 after receiving the multimedia data transmitted by the main service terminal, so as to transmit the multimedia data to the broadcasting terminal corresponding to the terminal number according to the terminal number uploaded by the sub-service terminals.
10. A storage medium storing a computer program which can be loaded by a processor and which executes the method according to any of claims 1-6.
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