CN111127112A - Advertisement putting method, device, equipment and storage medium - Google Patents
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Abstract
The embodiment of the invention discloses an advertisement putting method, which comprises the following steps: obtaining at least one product to be promoted; determining at least one target popularization product in the at least one product to be popularized according to a preset selection rule; acquiring a preset launching rule, determining launching parameters corresponding to the target popularization product according to the preset launching rule, and advertising the target popularization product according to the launching parameters; wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy. The invention can select products to be promoted, determine target promotion products and corresponding delivery parameters according to related strategies such as return on investment and the like, and deliver advertisements, thereby improving the efficiency of advertisement delivery. In addition, an advertisement delivery device, equipment and a storage medium are also provided.
Description
Technical Field
The present invention relates to the field of computer technologies, and in particular, to a method, an apparatus, a device, and a storage medium for advertisement delivery.
Background
With the explosion of the e-commerce industry, the number of merchants of the e-commerce platform is more and more. But many merchants have their stores too complex to operate, resulting in inefficient operation of the merchant. The business is particularly obvious in the complex procedure of creating the advertisement, the creating cost of the advertisement is huge, but the revenue is also huge, and therefore the advertisement operation needs to balance the relationship between the cost and the revenue.
The existing advertisement operation mode is mainly manual operation, and the manual operation has many limitations, for example, the advertisement cannot be created in time according to the relationship between the cost and the income. And the problems of huge time cost consumption, time delay of strategy adjustment and the like can occur in manual operation, so that the investment return rate of the advertisement is low.
Disclosure of Invention
In view of the above, it is necessary to provide a method, an apparatus, a computer device and a storage medium for advertisement delivery in order to solve the above problems.
A method of advertisement placement, the method comprising:
obtaining at least one product to be promoted;
determining at least one target popularization product in the at least one product to be popularized according to a preset selection rule;
acquiring a preset launching rule, determining launching parameters corresponding to the target popularization product according to the preset launching rule, and advertising the target popularization product according to the launching parameters;
wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy.
In one embodiment, the step of determining at least one target promotion product in the at least one product to be promoted according to a preset selection rule includes: sequencing products to be promoted according to a selection rule, wherein the selection rule comprises at least one of daily average sales volume of the products to be promoted, flow volume of the products to be promoted, comment number and/or average score; and determining a target popularization product according to the sorting result corresponding to the selection rule and a preset threshold value.
In one embodiment, the step of determining the release parameters corresponding to the target promotional product according to the preset release rules further includes: and determining release parameters corresponding to the target popularization product according to preset release rules, wherein the release parameters comprise at least one of daily budget, default bidding and/or release stopping time.
In one embodiment, the step of determining the release parameters corresponding to the target promotional product according to a preset release rule further includes: obtaining the sales and the advertising cost corresponding to the target popularization product; calculating the return on investment corresponding to the target popularization product according to the sales volume and the advertising cost of the target popularization product, and determining the release parameters of the target popularization product according to the preset release rule and the return on investment.
In one embodiment, the step of placing the advertisement on the target promoted product according to the placement parameters further includes: and generating the target advertisement corresponding to the putting parameters according to a preset template and displaying the target advertisement.
In one embodiment, after the step of delivering the advertisement to the target promoted product according to the delivery parameters, the method further includes: and acquiring product data corresponding to the target popularization product, determining a statistical result according to the product data, and displaying.
In one embodiment, the step of obtaining the product data corresponding to the target popularization product further includes: and acquiring product data of the target popularization product according to preset time, wherein the product data comprises at least one of order data and/or advertisement data.
An apparatus for advertisement placement, the apparatus comprising:
the acquisition module is used for acquiring at least one product to be promoted;
the determining module is used for determining at least one target popularization product in the at least one product to be popularized according to a preset selection rule;
the releasing module is used for acquiring a preset releasing rule, determining a releasing parameter corresponding to the target popularization product according to the preset releasing rule, and releasing the advertisement of the target popularization product according to the releasing parameter; wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy.
In one embodiment, the determining module comprises: the system comprises a sorting unit, a selecting unit and a calculating unit, wherein the sorting unit is used for sorting products to be promoted according to a selection rule, and the selection rule comprises at least one of the daily average sales volume of the products to be promoted, the flow volume of the products to be promoted, the number of comments and/or the average score; and the determining unit is used for determining the target popularization product according to the sorting result corresponding to the selection rule and a preset threshold value.
In one embodiment, the delivery module further comprises: and the releasing unit is used for determining releasing parameters corresponding to the target popularization product according to preset releasing rules, and the releasing parameters comprise at least one of daily budget, default bidding and/or releasing stopping time.
In one embodiment, the delivery unit further comprises: the acquisition subunit is used for acquiring the sales and the advertising cost corresponding to the target promotion product; and the calculating subunit is used for calculating the return on investment corresponding to the target popularization product according to the sales volume and the advertisement cost of the target popularization product, and determining the delivery parameters of the target popularization product according to the preset delivery rule and the return on investment.
In one embodiment, the delivery module further comprises: and the generating unit is used for generating the target advertisement corresponding to the putting parameters according to a preset template and displaying the target advertisement.
In one embodiment, the apparatus further comprises: and the data statistics unit is used for acquiring the product data corresponding to the target popularization product, determining a statistical result according to the product data and displaying the statistical result.
In one embodiment, the data statistics unit further comprises: the statistical subunit is configured to obtain product data of the target popularization product according to preset time, where the product data includes at least one of order data and/or advertisement data.
A computer device comprising a memory and a processor, the memory storing a computer program that, when executed by the processor, causes the processor to perform the steps of:
obtaining at least one product to be promoted;
determining at least one target popularization product in the at least one product to be popularized according to a preset selection rule;
acquiring a preset launching rule, determining launching parameters corresponding to the target popularization product according to the preset launching rule, and advertising the target popularization product according to the launching parameters;
wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy.
A computer-readable storage medium storing a computer program which, when executed by a processor, causes the processor to perform the steps of:
obtaining at least one product to be promoted;
determining at least one target popularization product in the at least one product to be popularized according to a preset selection rule;
acquiring a preset launching rule, determining launching parameters corresponding to the target popularization product according to the preset launching rule, and advertising the target popularization product according to the launching parameters;
wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy.
By adopting the advertisement putting method, the device, the equipment and the storage medium, at least one product to be promoted is obtained; determining at least one target popularization product in at least one product to be popularized according to a preset selection rule; determining a release parameter corresponding to the target popularization product according to a preset release rule, and performing advertisement release on the target popularization product according to the release parameter; wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy. The invention can select products to be promoted, determine target promotion products and corresponding delivery parameters according to related strategies such as return on investment and the like, and deliver advertisements, thereby improving the efficiency of advertisement delivery.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below, it is obvious that the drawings in the following description are only some embodiments of the present invention, and for those skilled in the art, other drawings can be obtained according to the drawings without creative efforts.
Wherein:
FIG. 1 is a flow diagram of a method of advertisement delivery in one embodiment;
FIG. 2 is a block diagram of an apparatus for advertisement delivery in one embodiment;
FIG. 3 is a block diagram of the structure of a determination module in one embodiment;
FIG. 4 is a block diagram of a delivery module in one embodiment;
FIG. 5 is a block diagram of an apparatus for advertisement delivery in one embodiment;
FIG. 6 is a block diagram of a computer device that performs the foregoing method of advertisement delivery in one embodiment.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
In one embodiment, a method for advertisement delivery is provided, which can select a product to be promoted and determine a target advertisement to deliver according to a preset rule. The method can be applied to an advertisement operation system, an e-commerce platform and the like, and is used for generating and managing advertisements on the e-commerce platform such as amazon and the like.
In one embodiment, as shown in FIG. 1, a method of advertisement placement is provided. The advertisement putting method specifically comprises the following steps S102-S106:
and S102, acquiring at least one product to be promoted.
Specifically, the product to be promoted is a product to be selected for promotion, and the product to be promoted can be a clothing product or a household product. The obtaining of the at least one product to be promoted may be directly inputting the product to be promoted, or may be determining the product to be promoted from the database according to a certain condition or keyword, for example, obtaining the at least one product to be promoted related to the clothing product, selecting the keyword "clothing", and extracting all the products to be promoted related to the "clothing" from the database.
If the product to be promoted is obtained on the e-commerce platform, the commodity corresponding to the preset keyword (such as a jacket) can be obtained for a certain shop of the e-commerce platform, the commodity corresponding to the keyword is screened out from all commodities in the shop, and the screened commodity is used as the product to be promoted.
And step S104, determining at least one target popularization product in the at least one product to be popularized according to a preset selection rule.
Specifically, the preset product selection rule is a screening condition for selecting a target popularization product from the products to be popularized. The target popularization product is a product for finally carrying out advertisement putting. And screening out the target popularization product from the products to be popularized according to a preset selection rule.
And selecting a target popularization product from the products to be popularized according to the selection rule, wherein the products to be popularized which meet any one selection rule can be selected as the target popularization product, and the products to be popularized which meet all the selection rules can also be selected as the target popularization product.
In order to screen out a target popularization product suitable for advertising from the products to be popularized, a preset selection rule needs to be set, and the products to be popularized which meet the rule are screened out through the selection rule to serve as the target popularization product.
In one embodiment, products to be promoted are sorted according to an option rule, wherein the option rule comprises at least one of daily average sales volume, flow volume of the products to be promoted, number of comments and/or average score of the products to be promoted; and determining a target popularization product according to the sorting result corresponding to the selection rule and a preset threshold value.
Wherein the daily average sales volume of the products to be promoted refers to the daily sales volume of the products to be promoted; the flow of the product to be promoted refers to the browsing amount of the product to be promoted; the number of comments refers to the number of comments of the product to be promoted; the average score is a composite score of the product to be promoted, for example, the product is scored after the product is purchased on the shopping platform, and an average value is calculated as the average score according to the scores of a plurality of purchase records. The selection rule is not limited to the above-described rule, and may include rules such as the number of times of collection or the number of times of repurchase. The preset threshold is a screening condition corresponding to the selection rule, and may be a numerical value, a numerical range, or a phrase indicating the degree.
The products to be promoted are sorted according to the selection rules, or the products to be promoted are sorted according to one of the selection rules, and the products to be promoted meeting the preset threshold corresponding to the rule are determined to be the target products to be promoted. The products to be promoted can also be sorted according to a plurality of rules in the selection rules, different weights are set for the plurality of rules, a comprehensive sorting result is calculated according to the sorting result corresponding to each rule and the weight corresponding to each rule, and the products to be promoted meeting a preset threshold value are determined as the target products to be promoted according to the comprehensive sorting result. In the embodiment, the target popularization product with popularization value is accurately screened out by setting the selection rule.
Step S106, obtaining a preset releasing rule, determining releasing parameters corresponding to the target popularization product according to the preset releasing rule, and performing advertisement releasing on the target popularization product according to the releasing parameters; wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy.
Specifically, the preset delivery rules are conditions for delivering the advertisement to the target promotion product, and the delivery rules include at least one of a daily budget, a default bid, and/or a delivery stopping policy. The daily budget is the amount expected to be paid out every day when the target promotion product is subjected to advertisement putting; the default bid is a default price paid for ad placement; the placement stopping strategy is to determine the advertisement placement time and/or the advertisement stopping time of the targeted promotion product. The delivery parameters are parameters for determining advertisement delivery of the targeted promotion product according to the delivery rules.
The daily budget and/or default bidding price in the delivery rule are in a changed state, the delivery parameters of the target promotion product can be changed, whether to stop advertisement delivery is determined according to the daily budget and/or default bidding price of the target promotion product, or the budget is increased to increase the exposure rate of the target promotion product.
After the release rule is confirmed, the release parameters of the target promotion product can be determined according to the release rule.
In one embodiment, the release parameters corresponding to the target promotion product are determined according to preset release rules, and the release parameters comprise at least one of daily budget, default bidding price and/or release stopping time.
The release parameters correspond to release rules, and the release parameters determined according to the release rules are specific values or value ranges including daily budget, default bids and/or release stop time. In this embodiment, parameters of advertisement delivery corresponding to the target promotion product are determined according to the delivery rules.
The advertisement putting of the target popularization product needs to consider the income brought to the target popularization product by the advertisement putting and the advertisement cost paid by the advertisement putting.
In one embodiment, obtaining sales and advertising cost corresponding to the target promotion product; calculating the return on investment corresponding to the target popularization product according to the sales volume and the advertising cost of the target popularization product, and determining the release parameters of the target popularization product according to the preset release rule and the return on investment.
Wherein, the return on investment is a proportional value for measuring the income of the target promotion product, and the formula for calculating the return on investment ROI according to the sales volume of the target promotion product and the advertisement cost is as follows:
ROI＝Sales/Spend×100％，
wherein, Sales represents Sales of the target popularization product, and Spend refers to advertising cost of the target popularization product. And when the return on investment rate cannot reach the preset condition, adjusting the advertisement cost of the target advertisement corresponding to the target promotion product, reducing daily budget, performing default bidding, or stopping the target advertisement. And accurately determining the release parameters of the target promoted product according to the release rule and the return on investment, and realizing the maximization of the return on investment.
After the putting parameters are determined, the corresponding target advertisement can be generated according to the preset template, so that the target popularization product is displayed in a form corresponding to the template.
In one embodiment, the target advertisement corresponding to the delivery parameters is generated according to a preset template and displayed.
Wherein, the target advertisement is the advertisement corresponding to the target popularization product. The preset template is a template for generating the advertisement, and may include a display interface and an operation interface of the advertisement, parameters such as time for advertisement delivery and the like are determined by delivery parameters, and the preset template determines an interface for displaying advertisement delivery and operations that can be realized through the advertisement, for example, clicking a target advertisement to enter an interface for displaying detailed information of a target popularization product. The target advertisements corresponding to the delivery parameters may be generated in batch according to a preset template, for example, the advertisements may be automatically created in batch at the background of the amazon store through an API (Application Programming Interface).
After the advertisement putting is carried out, statistics can be carried out on the target popularization products and the corresponding putting parameters, and the monitoring and the management of the advertisement putting are facilitated.
In one embodiment, product data corresponding to the target popularization product is obtained, and a statistical result is determined and displayed according to the product data.
Wherein the product data is data of the target promotion product and the corresponding target advertisement. The display according to the statistical result may be performed in a form of a chart, a web page, or a video. The product data of the target popularization product can be visually displayed through displaying the statistical result, and data statistics and monitoring of the target popularization product are facilitated. The statistical result can be the sales volume, sales amount, conversion rate and exposure rate of the target promotion product, and can also be data such as the number of clicked times of the target advertisement, the proportion of the expenditure of the target advertisement on the advertisement in a specified time to the sales amount of the advertisement, the data of the target advertisement which is optimal in a preset time, and the like. The conversion rate is the ratio of the conversion times and the click times and represents the proportion of the order number and the click times of the target popularization product after the target advertisement is popularized; the exposure rate refers to the number of times the targeted advertising campaign is shown in a unit of time.
The product data may specifically include order data and/or advertising data for the targeted promotional product. In one embodiment, product data of the target promotion product is obtained according to preset time, and the product data comprises at least one of order data and/or advertisement data.
The order data is purchase data of the target popularization product, and the advertisement data is browsing data, advertisement display time data or daily budget data and the like of the target popularization product. The method includes the steps of obtaining product data of a target popularization product according to preset time, obtaining the product data according to fixed time, and obtaining the product data according to a certain period. And acquiring the product data of the target popularization product according to preset time, so that the time of the product data can be selected to derive the data of the target popularization product corresponding to the time as a statistical result.
As shown in fig. 2, in one embodiment, an apparatus for advertisement placement is provided, the apparatus comprising:
an obtaining module 202, configured to obtain at least one product to be promoted;
the determining module 204 is configured to determine at least one target popularization product in the at least one product to be popularized according to a preset selection rule;
the delivery module 206 is configured to obtain a preset delivery rule, determine a delivery parameter corresponding to the target popularization product according to the preset delivery rule, and deliver an advertisement to the target popularization product according to the delivery parameter; wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy.
As shown in fig. 3, in one embodiment, the determining module 204 includes: the system comprises a sorting unit, a selecting unit and a calculating unit, wherein the sorting unit is used for sorting products to be promoted according to a selection rule, and the selection rule comprises at least one of the daily average sales volume of the products to be promoted, the flow volume of the products to be promoted, the number of comments and/or the average score; and the determining unit is used for determining the target popularization product according to the sorting result corresponding to the selection rule and a preset threshold value.
As shown in fig. 4, in one embodiment, the delivery module 206 further includes: and the releasing unit is used for determining releasing parameters corresponding to the target popularization product according to preset releasing rules, and the releasing parameters comprise at least one of daily budget, default bidding and/or releasing stopping time.
In one embodiment, the delivery unit further comprises: the acquisition subunit is used for acquiring the sales and the advertising cost corresponding to the target promotion product; and the calculating subunit is used for calculating the return on investment corresponding to the target popularization product according to the sales volume and the advertisement cost of the target popularization product, and determining the delivery parameters of the target popularization product according to the preset delivery rule and the return on investment.
As shown in fig. 4, in one embodiment, the delivery module 206 further includes: and the generating unit is used for generating the target advertisement corresponding to the putting parameters according to a preset template and displaying the target advertisement.
As shown in fig. 5, in one embodiment, the apparatus further comprises: and the data statistics module 207 is used for acquiring product data corresponding to the target popularization product, determining a statistical result according to the product data and displaying the statistical result.
In one embodiment, the data statistics module 207 further comprises: the statistical unit is used for acquiring product data of the target popularization product according to preset time, wherein the product data comprises at least one of order data and/or advertisement data.
FIG. 6 is a diagram illustrating an internal structure of a computer device in one embodiment. The computer device may specifically be a terminal, and may also be a server. As shown in fig. 6, the computer device includes a processor, a memory, and a network interface connected by a system bus. Wherein the memory includes a non-volatile storage medium and an internal memory. The non-volatile storage medium of the computer device stores an operating system and may also store a computer program that, when executed by the processor, causes the processor to implement a method of advertisement delivery. The internal memory may also have stored thereon a computer program that, when executed by the processor, causes the processor to perform a method of advertisement delivery. Those skilled in the art will appreciate that the architecture shown in fig. 6 is merely a block diagram of some of the structures associated with the disclosed aspects and is not intended to limit the computing devices to which the disclosed aspects apply, as particular computing devices may include more or less components than those shown, or may combine certain components, or have a different arrangement of components.
In one embodiment, a computer device is proposed, comprising a memory and a processor, the memory storing a computer program which, when executed by the processor, causes the processor to perform the steps of: obtaining at least one product to be promoted; determining at least one target popularization product in the at least one product to be popularized according to a preset selection rule; acquiring a preset launching rule, determining launching parameters corresponding to the target popularization product according to the preset launching rule, and advertising the target popularization product according to the launching parameters; wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy.
In one embodiment, the step of determining at least one target promotion product in the at least one product to be promoted according to a preset selection rule includes: sequencing products to be promoted according to a selection rule, wherein the selection rule comprises at least one of daily average sales volume of the products to be promoted, flow volume of the products to be promoted, comment number and/or average score; and determining a target popularization product according to the sorting result corresponding to the selection rule and a preset threshold value.
In one embodiment, the step of determining the release parameters corresponding to the target promotional product according to the preset release rules further includes: and determining release parameters corresponding to the target popularization product according to preset release rules, wherein the release parameters comprise at least one of daily budget, default bidding and/or release stopping time.
In one embodiment, the step of determining the release parameters corresponding to the target promotional product according to a preset release rule further includes: obtaining the sales and the advertising cost corresponding to the target popularization product; calculating the return on investment corresponding to the target popularization product according to the sales volume and the advertising cost of the target popularization product, and determining the release parameters of the target popularization product according to the preset release rule and the return on investment.
In one embodiment, the step of placing the advertisement on the target promoted product according to the placement parameters further includes: and generating the target advertisement corresponding to the putting parameters according to a preset template and displaying the target advertisement.
In one embodiment, after the step of delivering the advertisement to the target promoted product according to the delivery parameters, the method further includes: and acquiring product data corresponding to the target popularization product, determining a statistical result according to the product data, and displaying.
In one embodiment, the step of obtaining the product data corresponding to the target popularization product further includes: and acquiring product data of the target popularization product according to preset time, wherein the product data comprises at least one of order data and/or advertisement data.
In one embodiment, a computer-readable storage medium is proposed, in which a computer program is stored which, when executed by a processor, causes the processor to carry out the steps of: obtaining at least one product to be promoted; determining at least one target popularization product in the at least one product to be popularized according to a preset selection rule; acquiring a preset launching rule, determining launching parameters corresponding to the target popularization product according to the preset launching rule, and advertising the target popularization product according to the launching parameters; wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy.
In one embodiment, the step of determining at least one target promotion product in the at least one product to be promoted according to a preset selection rule includes: sequencing products to be promoted according to a selection rule, wherein the selection rule comprises at least one of daily average sales volume of the products to be promoted, flow volume of the products to be promoted, comment number and/or average score; and determining a target popularization product according to the sorting result corresponding to the selection rule and a preset threshold value.
In one embodiment, the step of determining the release parameters corresponding to the target promotional product according to the preset release rules further includes: and determining release parameters corresponding to the target popularization product according to preset release rules, wherein the release parameters comprise at least one of daily budget, default bidding and/or release stopping time.
In one embodiment, the step of determining the release parameters corresponding to the target promotional product according to a preset release rule further includes: obtaining the sales and the advertising cost corresponding to the target popularization product; calculating the return on investment corresponding to the target popularization product according to the sales volume and the advertising cost of the target popularization product, and determining the release parameters of the target popularization product according to the preset release rule and the return on investment.
In one embodiment, the step of placing the advertisement on the target promoted product according to the placement parameters further includes: and generating the target advertisement corresponding to the putting parameters according to a preset template and displaying the target advertisement.
In one embodiment, after the step of delivering the advertisement to the target promoted product according to the delivery parameters, the method further includes: and acquiring product data corresponding to the target popularization product, determining a statistical result according to the product data, and displaying.
In one embodiment, the step of obtaining the product data corresponding to the target popularization product further includes: and acquiring product data of the target popularization product according to preset time, wherein the product data comprises at least one of order data and/or advertisement data.
By adopting the advertisement putting method, the device, the equipment and the storage medium, at least one product to be promoted is obtained; determining at least one target popularization product in at least one product to be popularized according to a preset selection rule; determining a release parameter corresponding to the target popularization product according to a preset release rule, and performing advertisement release on the target popularization product according to the release parameter; wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy. The invention can select products to be promoted, determine target promotion products and corresponding delivery parameters according to related strategies such as return on investment and the like, and deliver advertisements, thereby improving the efficiency of advertisement delivery.
It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by a computer program, which can be stored in a non-volatile computer-readable storage medium, and can include the processes of the embodiments of the methods described above when the program is executed. Any reference to memory, storage, database, or other medium used in the embodiments provided herein may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).
The technical features of the above embodiments can be arbitrarily combined, and for the sake of brevity, all possible combinations of the technical features in the above embodiments are not described, but should be considered as the scope of the present specification as long as there is no contradiction between the combinations of the technical features.
The above-mentioned embodiments only express several embodiments of the present application, and the description thereof is more specific and detailed, but not construed as limiting the scope of the present application. It should be noted that, for a person skilled in the art, several variations and modifications can be made without departing from the concept of the present application, which falls within the scope of protection of the present application. Therefore, the protection scope of the present patent shall be subject to the appended claims.
Claims (10)
1. A method of advertisement placement, the method comprising:
obtaining at least one product to be promoted;
determining at least one target popularization product in the at least one product to be popularized according to a preset selection rule;
acquiring a preset launching rule, determining launching parameters corresponding to the target popularization product according to the preset launching rule, and advertising the target popularization product according to the launching parameters;
wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy.
2. The method according to claim 1, wherein the step of determining at least one target promotion product among the at least one product to be promoted according to a preset selection rule comprises:
sequencing products to be promoted according to a selection rule, wherein the selection rule comprises at least one of daily average sales volume of the products to be promoted, flow volume of the products to be promoted, comment number and/or average score;
and determining a target popularization product according to the sorting result corresponding to the selection rule and a preset threshold value.
3. The method according to claim 1, wherein the step of determining the release parameters corresponding to the target promotional product according to the preset release rules further comprises:
and determining release parameters corresponding to the target popularization product according to preset release rules, wherein the release parameters comprise at least one of daily budget, default bidding and/or release stopping time.
4. The method according to claim 3, wherein the step of determining the release parameters corresponding to the target promotional product according to the preset release rules further comprises:
obtaining the sales and the advertising cost corresponding to the target popularization product;
calculating the return on investment corresponding to the target popularization product according to the sales volume and the advertising cost of the target popularization product, and determining the release parameters of the target popularization product according to the preset release rule and the return on investment.
5. The method of claim 1, wherein the step of advertising the targeted promotional product according to the delivery parameters further comprises:
and generating the target advertisement corresponding to the putting parameters according to a preset template and displaying the target advertisement.
6. The method of claim 1, wherein after the step of advertising the targeted promotional product according to the delivery parameters, further comprising:
and acquiring product data corresponding to the target popularization product, determining a statistical result according to the product data, and displaying.
7. The method according to claim 6, wherein the step of obtaining product data corresponding to the target promotional product further comprises:
and acquiring product data of the target popularization product according to preset time, wherein the product data comprises at least one of order data and/or advertisement data.
8. An advertising device, the device comprising:
the acquisition module is used for acquiring at least one product to be promoted;
the determining module is used for determining at least one target popularization product in the at least one product to be popularized according to a preset selection rule;
the releasing module is used for acquiring a preset releasing rule, determining a releasing parameter corresponding to the target popularization product according to the preset releasing rule, and releasing the advertisement of the target popularization product according to the releasing parameter; wherein the delivery rules include at least one of a daily budget, a default bid, and/or a stop delivery strategy.
9. A computer-readable storage medium, storing a computer program which, when executed by a processor, causes the processor to carry out the steps of the method according to any one of claims 1 to 7.
10. A computer device comprising a memory and a processor, the memory storing a computer program that, when executed by the processor, causes the processor to perform the steps of the method according to any one of claims 1 to 7.
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| CN113689233A (en) * | 2021-08-03 | 2021-11-23 | 广州华多网络科技有限公司 | Advertisement putting and selecting method and corresponding device, equipment and medium thereof |
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| CN113792912A (en) * | 2021-08-23 | 2021-12-14 | 深圳市腾讯网络信息技术有限公司 | Method and device for determining delivery strategy of media content, electronic equipment and medium |
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| CN115379264A (en) * | 2022-08-23 | 2022-11-22 | 深圳百果园实业(集团)股份有限公司 | Multimedia data pushing method, equipment, device, system and storage medium |
| CN117455572A (en) * | 2023-12-19 | 2024-01-26 | 凌波技术有限公司 | Advertisement agency service supervision system based on data analysis |
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