CN115146163A

CN115146163A - Content recommendation method and device, storage medium and electronic equipment

Info

Publication number: CN115146163A
Application number: CN202210772854.6A
Authority: CN
Inventors: 陈泽宇
Original assignee: Netease Hangzhou Network Co Ltd
Current assignee: Netease Hangzhou Network Co Ltd
Priority date: 2022-06-30
Filing date: 2022-06-30
Publication date: 2022-10-04

Abstract

An embodiment of the present disclosure provides a content recommendation method, a content recommendation apparatus, a medium, and a device; the method comprises the following steps: obtaining user game progress data and determining a user progress label of the progress data; acquiring content to be recommended, and determining a content progress label of the content to be recommended; and comparing the user progress label with the content progress label, determining a target content progress label meeting preset conditions, and recommending the corresponding target content to be recommended. Therefore, by implementing the technical scheme of the embodiment of the disclosure, the accuracy and flexibility of content recommendation can be improved.

Description

Content recommendation method and device, storage medium and electronic equipment

Technical Field

The present disclosure relates to the field of data processing, and in particular, to a content recommendation method, a content recommendation apparatus, a computer-readable storage medium, and an electronic device.

Background

In the internet, a large amount of information exists, and a user can select an interested person to view according to the situation of the user.

Taking a video platform or a live platform as an example, the platform has a lot of video or live content. When a user plays a game recently, the user is biased to watch videos or live broadcasts related to the game, and the platform recommends related video or live broadcasts to the user according to the watching behaviors of the user. But the user's game progress and the progress exhibited by the platform-recommended content may not be consistent.

At present, only the content related to the content approved, browsed or commented by the user is recommended, the recommended content is easy to come in and go out with the actual condition of the user, and the recommendation accuracy is not high.

It is noted that the information disclosed in the above background section is only for enhancement of understanding of the background of the present disclosure and therefore may include information that does not constitute prior art that is already known to a person of ordinary skill in the art.

Disclosure of Invention

An object of the disclosed embodiments is to provide a content recommendation method, a content recommendation apparatus, a computer-readable storage medium, and an electronic device. Determining a user progress label of progress data by acquiring user game progress data; acquiring content to be recommended, and determining a content progress label of the content to be recommended; and comparing the user progress label with the content progress label, determining the content progress label meeting the preset conditions and pushing the corresponding content to the user. Content recommendation can be promoted accuracy and flexibility.

A first aspect of an embodiment of the present disclosure provides a content recommendation method, including:

obtaining user game progress data and determining a user progress label of the progress data;

acquiring content to be recommended, and determining a content progress label of the content to be recommended;

and comparing the user progress label with the content progress label, determining a target content progress label meeting preset conditions, and recommending the corresponding target content to be recommended.

In an exemplary embodiment of the present disclosure, the step of acquiring user game progress data and determining a user progress label of the progress data includes:

acquiring the current level of the level at which the user is positioned, determining the position of the current level in a preset game logic tree;

based on the location, a user progress marker is determined.

In an exemplary embodiment of the present disclosure, the step of obtaining the content to be recommended and determining the content progress label of the content to be recommended includes:

acquiring video data to be pushed, and extracting a video progress label of the video content data to be pushed;

the video content progress label is obtained by a video generation program on a terminal device from a game program on the terminal device.

acquiring live broadcast data to be pushed, and determining a live broadcast progress tag of the live broadcast data to be pushed;

wherein the content of the first and second substances, the live progress label is obtained by a live program on a terminal device from a game program on the terminal device.

In an exemplary embodiment of the present disclosure, the step of determining a target content progress label meeting a preset condition and recommending a corresponding target content to be recommended includes:

and pushing the content corresponding to the content progress label meeting a preset first condition to the user, wherein the preset first condition is that the progress shown by the content progress label is consistent with the progress shown by the user progress label.

determining content corresponding to a content progress label meeting a preset second condition, and adding first prompt information to the corresponding content, wherein the preset second condition is that the progress shown by the content progress label is faster than the progress shown by a user progress label;

pushing the corresponding content with the first prompt information to the user.

In an exemplary embodiment of the present disclosure, the content to be recommended includes a content attribute, and the step of determining a target content progress label meeting a preset condition and recommending the corresponding target content to be recommended includes:

responding to the fact that the progress shown by the user progress label is lower than a preset value, and determining a content progress label meeting a preset third condition, wherein the preset third condition is that the user attribute of the content to be recommended is stronger than the current user attribute, and the progress shown by the content progress label is faster than the progress shown by the user progress label;

and adding prompt second information for the corresponding content, and pushing the corresponding content with the second prompt information to a user.

In an exemplary embodiment of the present disclosure, the content progress tags and the user progress tags include scenario trend tags, and the method further includes:

determining a first plot trend tag according to the plot trend tag in the user progress tag;

and giving a higher recommendation priority to the corresponding content of the content progress label for the first plot trend label compared with the corresponding content of the content progress label which is not the first plot trend label.

In an exemplary embodiment of the present disclosure, the method further comprises:

according to the degree that the progress shown by the content progress label is faster than the progress shown by the user progress label, the first prompt information of different recommended contents is displayed in a distinguishing manner;

wherein the differentiated display includes at least one or more of: color distinction, font style distinction and information content distinction.

According to a second aspect of the embodiments of the present disclosure, there is provided a content recommendation apparatus, the apparatus including:

the user progress module is used for acquiring user game progress data and determining a user progress label of the progress data;

the content progress module is used for acquiring the content to be recommended and determining a content progress label of the content to be recommended;

and the pushing module is used for comparing the user progress label with the content progress label, determining a target content progress label meeting preset conditions and recommending the corresponding target content to be recommended.

In an exemplary embodiment of the present disclosure, the user progress module is configured to obtain a current level of a level at which a user is located, and determine a position of the current level in a preset game logic tree;

based on the location, a user progress marker is determined.

In an exemplary embodiment of the present disclosure, the content progress module is configured to acquire video data to be pushed, and extract a video progress tag of the video content data to be pushed;

In an exemplary embodiment of the present disclosure, the content progress module is configured to obtain live data to be pushed, and determine a live progress tag of the live data to be pushed;

the live broadcast progress label is obtained from a game program on a terminal device for a live broadcast program on the terminal device.

In an exemplary embodiment of the disclosure, the pushing module is configured to push, to the user, a content corresponding to a content progress tag meeting a preset first condition, where the preset first condition is that a progress shown by the content progress tag is consistent with a progress shown by a user progress tag.

In an exemplary embodiment of the present disclosure, the pushing module is configured to determine a content corresponding to a content progress label meeting a preset second condition, and add a first prompt message to the corresponding content, where the preset second condition is that a progress shown by the content progress label is faster than a progress shown by a user progress label;

pushing the corresponding content with the first reminder information to the user.

In an exemplary embodiment of the present disclosure, the content to be recommended includes a content attribute, and the push module is configured to determine, in response to that the progress indicated by the user progress tag is lower than a preset value, a content progress tag meeting a preset third condition, where the preset third condition is that the user attribute of the content to be recommended is stronger than a current user attribute, and the progress indicated by the content progress tag is faster than the progress indicated by the user progress tag;

In an exemplary embodiment of the present disclosure, the content progress tab and the user progress tab include a plot trend tab, and the apparatus further includes:

the plot priority module is used for determining a first plot trend label according to the plot trend label in the user progress label;

In an exemplary embodiment of the present disclosure, the apparatus further includes:

the information distinguishing module is used for distinguishing and displaying the first prompt information of different recommended contents according to the degree that the progress shown by the content progress label is faster than the progress shown by the user progress label;

wherein the differentiated display includes at least one or more of: color distinction, font style distinction and distinguishing information contents.

According to a third aspect of embodiments of the present disclosure, there is provided a computer-readable storage medium having stored thereon a computer program which, when executed by a processor, implements the content recommendation method as described in the first aspect of the embodiments above.

According to a fourth aspect of an embodiment of the present disclosure, there is provided an electronic apparatus including: one or more processors; a storage device for storing one or more programs which, when executed by one or more processors, cause the one or more processors to implement the content recommendation method as described in the first aspect of the embodiments above.

According to a fifth aspect of the present disclosure, there is provided a computer program product or computer program comprising computer instructions stored in a computer readable storage medium. The processor of the computer device reads the computer instructions from the computer-readable storage medium, and the processor executes the computer instructions to cause the computer device to perform the method provided in the various alternative implementations described above.

The technical scheme provided by the embodiment of the disclosure can have the following beneficial effects:

in the technical solutions provided by some embodiments of the present disclosure, a user progress tag may be determined by obtaining user game progress data; acquiring content to be recommended, and determining a content progress label; and comparing the user progress label with the content progress label, determining the content progress label meeting the preset conditions, and pushing the corresponding content to the user. By implementing the embodiment of the disclosure, on one hand, the proper recommended content is displayed to the user by comparing the progress label of the user with the content progress label, so that the accuracy of content recommendation can be improved; on the other hand, because the content which better meets the requirements of the user is pushed to the user, the selection operation of the user facing mass information can be reduced, and the man-machine interaction efficiency is further improved; on the other hand, different preset conditions can be set to determine the content to be recommended on the basis of progress comparison, and the richness and flexibility of the recommended content can be improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and together with the description, serve to explain the principles of the disclosure. It should be apparent that the drawings in the following description are merely examples of the disclosure and that other drawings may be derived by those of ordinary skill in the art without inventive effort.

Fig. 1 is a schematic diagram schematically illustrating an exemplary system architecture of a content recommendation method and a content recommendation apparatus to which an embodiment of the present disclosure may be applied;

FIG. 2 schematically shows a flow diagram of a content recommendation method according to one embodiment of the present disclosure;

FIG. 3 schematically illustrates a structural diagram of a game logic tree in one embodiment according to the present disclosure;

FIG. 4 schematically illustrates a content recommendation interface including first prompt information in an embodiment according to the present disclosure;

fig. 5 schematically shows a block diagram of a content recommendation device in one embodiment according to the present disclosure;

fig. 6 schematically shows a schematic structural diagram of a computer system suitable for a terminal device used to implement the embodiment of the present disclosure.

Detailed Description

Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to give a thorough understanding of embodiments of the disclosure. One skilled in the relevant art will recognize, however, that the embodiments of the present disclosure can be practiced without one or more of the specific details, or with other methods, components, devices, steps, etc. In other instances, well-known technical solutions have not been shown or described in detail to avoid obscuring aspects of the present disclosure.

Furthermore, the drawings are merely schematic illustrations of the present disclosure and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted. Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.

Fig. 1 is a schematic diagram illustrating a system architecture of an exemplary application environment to which a multi-view content recommendation method and apparatus according to an embodiment of the present disclosure may be applied.

As shown in fig. 1, the system architecture 100 may include one or more of the

terminal devices

101, 102, a server 103. The

terminal devices

101 and 102 may be various electronic devices having a display screen, including but not limited to desktop computers, portable computers, smart phones, tablet computers, and the like, and live programs, video website programs, video generation programs, and game programs may be installed on the

terminal devices

101 and 102. It should be understood that the number of terminal devices and servers in fig. 1 is merely illustrative. There may be any number of terminal devices, networks, and servers, as desired for implementation. For example, the server may be a server cluster composed of a plurality of servers.

For example, a game program and a video generation program are installed on the terminal device 101, the video generation program may obtain game data in the game program through the data interface to determine a progress tag of the game video, and a player uploads the game video of the player to the server 103 through the terminal device 101 to share the game video as content to be recommended. The user installs a video website program on the terminal device 102 to browse the video, and the video website program can acquire the user game progress data of the game program of the user on the terminal device 102 to determine a user progress tag, and simultaneously acquire the content to be recommended, namely the game video uploaded by the player, from the server 103 and determine the content progress tag of the content to be recommended. Through the tag comparison, the video website program on the terminal device 102 pushes the appropriate content to the user.

As another aspect, the present disclosure also provides a computer-readable storage medium, which may be contained in the terminal device described in the above embodiments; or may be separate and not fitted into the terminal device. The computer-readable storage medium carries one or more programs that, when executed by a terminal device, cause the terminal device to implement the method as described in the embodiments below. For example, the terminal device may implement the steps shown in fig. 2, and the like.

The present exemplary embodiment provides a content recommendation method, which, as shown in fig. 2, includes:

step S210, obtaining user game progress data and determining a user progress label of the progress data;

step S220, obtaining the content to be recommended, and determining a content progress label of the content to be recommended;

step S230, comparing the user progress tag with the content progress tag, determining a target content progress tag meeting a preset condition, and recommending the corresponding target content to be recommended.

Implementing the content recommendation method shown in fig. 2, a user progress tag may be determined by obtaining user game progress data; acquiring content to be recommended, and determining a content progress label; and comparing the user progress label with the content progress label, determining the content progress label meeting the preset conditions and pushing the corresponding content to the user. By implementing the embodiment of the disclosure, on one hand, the proper recommended content is displayed to the user by comparing the progress label of the user with the content progress label, so that the accuracy of content recommendation can be improved; on the other hand, because the content which better meets the requirements of the user is pushed to the user, the selection operation of the user facing mass information can be reduced, and the man-machine interaction efficiency is further improved; on the other hand, on the basis of progress comparison, different preset conditions can be set to determine the content to be recommended, and the richness and flexibility of the recommended content can be improved.

Next, the above-described steps of the present exemplary embodiment will be described in more detail.

In step S210, user game progress data is obtained, and a user progress tag of the progress data is determined.

In the embodiment of the present disclosure, the user game progress data may be obtained from a game program, and may be obtained from a live client on a terminal device (herein, a live client on a spectator side) or a game program, i.e., a game client, of the terminal device by a video client, for example, through a data interface between the clients. According to different platforms of the users for watching the content, the client can be any live broadcast client or video website client.

The game client records the game progress of the user to generate user game progress data, and determines a label of the user progress according to the progress data. The game client may generate a pass account, the pass account information including the progress data. For example, the user of the progress data controls the virtual character to enter a second level of the game design level, when the virtual character defeats the virtual object A, the user considers that the event passes through the second level, and when the virtual character defeats the virtual object B, the user considers that the event passes through the third level. Accordingly, the tags may be 2 and 3.

In step S220, content to be recommended is obtained, and a content progress tag of the content to be recommended is determined.

In the embodiment of the disclosure, the content to be recommended may be live broadcast or video. In terms of live broadcasting, a data interface may be provided between a live broadcasting client (here, a broadcasting client of the anchor terminal) and a game client on the terminal device of the anchor, the live broadcasting client directly obtains game data to determine a progress tag of the anchor, and the progress tag of the anchor is a content progress tag when the content to be recommended is live broadcasting content. When the tag sends a change, the game client may again transmit the changed tag to the live client.

In terms of videos, a data interface may be provided between a video generation client and a game client on a corresponding terminal device, and when the video generation client uploads a video, game data is obtained through the data interface and a content progress label is determined. The video generation client may be recording software.

In step S230, the user progress tag and the content progress tag are compared, a target content progress tag meeting a preset condition is determined, and a corresponding target content to be recommended is recommended.

In the embodiment of the disclosure, when comparing the user progress label with the content progress label, the comparison may be performed according to the content of the label. For example, the user progress flag is 1, which may represent that the game progress of the user passes the first gate; the content progress flag is 2, and the game progress that may represent the content passes the second gate. Therefore, the relationship between the user's progress and the progress represented by the content can be contrasted. The user progress may be over the content progress, the content progress may be over the user progress, or the user progress and the content progress may be consistent.

The content of the preset conditions can be changed according to the specific recommendation needs and recommendation purposes. For example, only the content whose user progress is consistent with the content progress may be recommended.

Recommending the corresponding content to be recommended may be displaying the content to be recommended on a graphical user interface of the terminal device of the user, for example, the content to be recommended is a video, a picture, a text, or the like.

The present disclosure further provides an implementation manner of a content recommendation method, where the steps of obtaining user game progress data and determining a user progress label of the progress data include:

acquiring a current level of a user, and determining the position of the current level in a preset game logic tree;

based on the location, a user progress marker is determined.

In the disclosed embodiment, the game mostly has scenario or obvious level design, and a mechanism similar to a level logic tree is provided in the game, the hierarchy limits the sequence of corresponding level and scenario, and the relationship among different hierarchies determines the opening rules and subsequent trends of different levels and scenarios. The hierarchy can be arranged in sequence according to numbers or letters, the hierarchy uses numbers, the trend uses letters, and the information is used as a label. For example, if the user-controlled virtual character selects attack virtual object a at the second gate instead of virtual character B, the label 2-a represents the second gate a walk-to scenario within the game scenario. The user progress label may be determined based on the location in the preset game logic tree of the current level of the level at which the user is located. As shown in FIG. 3, an example of a game logic tree is provided.

The present disclosure further provides an implementation manner of a content recommendation method, where the step of determining a target content progress tag meeting a preset condition and recommending a corresponding target content to be recommended includes:

In the embodiment of the present disclosure, the preset condition is a preset first condition, and the preset first condition is that the progress shown by the content progress label is consistent with the progress shown by the user progress label. According to the explanation of the progress label, the consistent progress can mean that the customs level is consistent, or the supervisor card level and the plot trend are consistent. For example, the progress consistency may be that the progress of the user passes through a first relation, the progress shown by the content also passes through the first relation, meanwhile, the trend of the scenario of the user may be an a trend, and the trend shown by the content progress label is a B trend, at this time, it may be considered that the trends of the scenario are different but the progress is consistent. That is, if the user progress mark is 2-a, the corresponding content progress mark may also be 2-B. In addition, the progress shown by the user and the progress shown by the content may be consistent, and the trend of the scenario may also be completely consistent, that is, if the progress label of the user is 2-a, the corresponding progress label of the content also needs to be 2-a.

It can be understood that, in the case that the tags of different plot trends of the same hierarchy, such as 2-a and 2-B, are used as the tags of the same progress, when the corresponding content of the content progress tag is recommended to the user, the recommended content of different plot trends of the same hierarchy can be given different priorities according to the plot trend tag in the user progress tag. Generally, in a live broadcast platform or a video content platform, the number of contents is very large, and the number of corresponding contents meeting recommendation conditions is also very large, so that the recommended contents having the same plot trend as the user can be given higher weight, and higher recommendation probability is achieved.

By implementing the embodiment of the disclosure, the corresponding content is pushed to the user by setting the preset first condition that the progress shown by the content progress label is consistent with the progress shown by the user progress label. The content which best meets the user condition can be pushed to the user according to the actual condition of the user, and the accuracy of content pushing is improved. In addition, the user can receive more accurate contents when browsing the contents, so that the man-machine interaction efficiency of the user in the interaction process with the content platform is improved.

When a user browses recommendations on a content platform, if accurate pushing is carried out only according to the personal game progress condition of the user, although the user can receive content with stronger relevance to the user, the diversity of the content which can be obtained by the user is limited, and the content recommendation is single. On the other hand, if the pushing is not carried out based on the user condition, the user can see the content with the progress faster than the user, and the drama is caused. If the user does not want to see such content, it may result in more invalid content being recommended.

Based on this, the present disclosure further provides an implementation manner of a content recommendation method, where the step of determining a target content progress tag meeting a preset condition and recommending a corresponding target content to be recommended includes:

In the embodiment of the present disclosure, the preset condition is set as a preset second condition, and the preset second condition is that the progress shown by the content progress label is faster than the progress shown by the user progress label. The speed of the progress can be judged according to the level of the progress, and the trend of the plot can not be used as a reference factor for comparing the speed of the progress. For example, if the user progress label 2-A and the content progress label 3-B show that the progress of the content is faster than the user progress, the amplitude is 1; and the user progress label 2-A and the content progress label 4-A show that the progress of the content is faster than the user progress, and the amplitude is 2.

The content of the first prompt information may be "including the drama-through content", "drama-through", or "progress-faster", or the like. The first prompt message may be directly displayed on the cover of the video or the live content, or may be displayed in the text title of the video or the live content. The disclosed embodiments are not limited thereto.

As shown in fig. 4, push content 410, push content 420, push content 430, push content 440, push content 450, and push content 460 are included. On the cover of the push content 410, "drama through" is directly displayed; the "drama" is displayed in the text title of the push content 440.

It can be understood that the first prompt information of different recommended contents can be displayed in a distinguishing manner according to the degree that the progress shown by the content progress label is faster than the progress shown by the user progress label. The progress shown by the content may exceed the user progress by 2, 3, or 4 and more, and the corresponding first prompting information may be prompted in different ways. For example, different colors, different font styles and information content may be "severe drama" highlighted in red, "general drama" highlighted in yellow, "mild drama" highlighted in green, and so on. The disclosed embodiments are not limited thereto.

By implementing the embodiment of the disclosure, when the content corresponding to the content progress label with the progress faster than that shown by the user progress label is pushed to the user, the first prompt message is used for prompting. The method and the device can avoid the single recommended content, and meanwhile, the user is prevented from checking the information which the user does not want to see, so that the diversity of the recommended content is improved, and the risk of over recommendation is reduced.

The disclosure also provides an implementation manner of the content recommendation method, where the content to be recommended includes content attributes, the step of determining the target content progress tags meeting the preset conditions and recommending the corresponding target contents to be recommended comprises the following steps:

responding to the fact that the progress shown by the user progress label is lower than a preset value, and determining a content progress label meeting a preset third condition, wherein the preset third condition is that the content attribute of the content to be recommended is stronger than the current user attribute, and the progress shown by the content progress label is faster than the progress shown by the user progress label;

In the disclosed embodiment, the progress indicated by the user progress flag is lower than a preset value, which may be a fixed value, or may be determined based on an average of user progress for a preset number of other users. For example, the user progress markers lower than the progress marker 5 can be directly used as the user progress markers lower than the preset value, such as the user progress markers of 1-B,2-A, and 3-D, which indicate that the progress is lower than the preset value. Or the user progress tags of 20 other users are selected, the average value of the progress is calculated to be 4, and 4 is taken as a preset value.

The content attribute is determined according to game data acquired when the live program acquires the live progress tag from the game program on the terminal device or the video generation program acquires the video content progress tag from the game program on the terminal device, and the game data includes attribute information of the virtual character, such as a life value attribute or a moving speed value attribute, and the like, and may also be the number of weapons possessed by the character or an attack value attribute, and the like. The content of the user attribute may be the same as the content of the content attribute, because in reality the content attribute is also an attribute that the corresponding anchor obtained in the same game or an attribute that the video content uploader obtained in the same game, and is essentially consistent with the user attribute.

And presetting a third condition that the user attribute of the content to be recommended is stronger than the current user attribute, and the progress shown by the content progress label is faster than the progress shown by the user progress label. It can be understood that, on the basis that the progress shown by the content progress label is faster than the progress shown by the user progress label, the progress difference may be further displayed within a certain range, which may be 3 or 4, and so on, indicating that the progress shown by the content progress label is only faster than the progress 3 or 4 shown by the user progress label. For example, if the user progress marker is 1-A, the content progress marker may be 2-A,4-B,5-C.

The second prompt message may be "attack" or "god", etc. The display mode of the second prompt message is similar to that of the first prompt message, and is not described herein again.

Further, in the present exemplary embodiment, a content recommendation apparatus is also provided. Referring to fig. 5, the apparatus 500 includes:

the user progress module 501 is configured to obtain user game progress data and determine a user progress tag of the progress data;

a content progress module 502, configured to obtain a content to be recommended, and determine a content progress tag of the content to be recommended;

the pushing module 503 is configured to compare the user progress tag with the content progress tag, determine a target content progress tag meeting a preset condition, and recommend a corresponding target content to be recommended.

based on the location, a user progress marker is determined.

the live broadcast progress label is obtained by a live broadcast program on a terminal device from a game program on the terminal device.

In an exemplary embodiment of the disclosure, the pushing module is configured to push the content corresponding to the content progress label meeting a preset first condition to the user, where the preset first condition is that the progress shown by the content progress label is consistent with the progress shown by the user progress label.

In an exemplary embodiment of the present disclosure, the content to be recommended includes a content attribute, and the pushing module is configured to determine a content progress label meeting a preset third condition in response to that a progress shown by the user progress label is lower than a preset value, where the preset third condition is that the user attribute of the content to be recommended is stronger than a current user attribute, and the progress shown by the content progress label is faster than a progress shown by the user progress label;

In an exemplary embodiment of the present disclosure, the content progress tags and the user progress tags include scenario trend tags, and the apparatus further includes:

and giving a higher recommendation priority to the corresponding content of the first plot trend label as the plot trend label of the content progress label than to the corresponding content of the first plot trend label which is not the plot trend label of the content progress label.

wherein the differential display includes at least one or more of: color distinction, font style distinction and information content distinction.

FIG. 6 illustrates a schematic structural diagram of a computer system suitable for use in implementing a terminal device of an embodiment of the present disclosure.

It should be noted that the computer system of the terminal device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.

As shown in fig. 6, the computer system includes a Central Processing Unit (CPU) that can perform various appropriate actions and processes according to a program stored in a Read Only Memory (ROM) or a program loaded from a storage section into a Random Access Memory (RAM) 203. In the (RAM), various programs and data necessary for system operation are also stored. The (CPU), (ROM), and (RAM) are connected to each other via a bus. An input/output (I/O) interface is also connected to the bus.

The following components are connected to the (I/O) interface: an input section including a keyboard, a mouse, and the like; an output section including a display such as a Cathode Ray Tube (CRT), a Liquid Crystal Display (LCD), and the like, and a speaker; a storage section including a hard disk and the like; and a communication section including a network interface card such as a LAN card, a modem, or the like. The communication section performs communication processing via a network such as the internet. The drive is also connected to the (I/O) interface as needed. A removable medium such as a magnetic disk, an optical disk, a magneto-optical disk, a semiconductor memory, or the like is mounted on the drive as necessary, so that a computer program read out therefrom is mounted into the storage section as necessary.

In particular, the processes described below with reference to the flowcharts may be implemented as computer software programs, according to embodiments of the present disclosure. For example, embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication section, and/or installed from a removable medium. The computer program, when executed by a Central Processing Unit (CPU), performs various functions defined in the methods and apparatus of the present application.

It should be noted that although in the above detailed description several modules or units of the device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the present disclosure. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.

The above modules may be one or more integrated circuits configured to implement the above methods, such as: one or more Application Specific Integrated Circuits (ASICs), or one or more microprocessors (DSPs), or one or more Field Programmable Gate Arrays (FPGAs), among others. For another example, when one of the above modules is implemented in the form of a Processing element scheduler code, the Processing element may be a general-purpose processor, such as a Central Processing Unit (CPU) or other processor capable of calling program code. For another example, the modules may be integrated together and implemented in the form of a System-on-a-chip (SOC).

In the embodiments provided in the present disclosure, it should be understood that the disclosed apparatus and method may be implemented in other ways. For example, the above-described apparatus embodiments are merely illustrative, and for example, the division of the units is only one logical division, and other divisions may be realized in practice, for example, a plurality of units or components may be combined or integrated into another system, or some features may be omitted, or not executed. In addition, the shown or discussed mutual coupling or direct coupling or communication connection may be an indirect coupling or communication connection through some interfaces, devices or units, and may be in an electrical, mechanical or other form.

The units described as separate parts may or may not be physically separate, and parts displayed as units may or may not be physical units, may be located in one place, or may be distributed on a plurality of network units. Some or all of the units can be selected according to actual needs to achieve the purpose of the solution of the embodiment.

The integrated unit implemented in the form of a software functional unit may be stored in a computer-readable storage medium. The software functional unit is stored in a storage medium and includes several instructions to enable a computer device (which may be a personal computer, a server, or a network device) or a processor (processor) to execute some steps of the methods according to the embodiments of the present invention.

The above are merely specific embodiments of the present application, but the scope of the present application is not limited thereto, any person skilled in the art can easily think of changes or substitutions in the technical scope disclosed in the present application, and all the changes or substitutions are covered in the protection scope of the present application. Therefore, the protection scope of the present application shall be subject to the protection scope of the claims.

Claims

1. A method for recommending content, the method comprising:

2. The method of claim 1, wherein the step of obtaining user game progress data and determining a user progress label of the progress data comprises:

based on the location, a user progress marker is determined.

3. The method according to claim 1, wherein the steps of obtaining the content to be recommended and determining the content progress label of the content to be recommended include:

acquiring video data to be pushed, and extracting a video progress tag of the video content data to be pushed;

4. The method according to claim 1, wherein the steps of obtaining the content to be recommended and determining the content progress label of the content to be recommended comprise:

the live broadcast data to be pushed is obtained, determining a live broadcast progress tag of the live broadcast data to be pushed;

5. The method according to claim 1, wherein the step of determining the target content progress label meeting the preset condition and recommending the corresponding target content to be recommended comprises:

6. The method according to claim 1, wherein the step of determining the target content progress label meeting the preset condition and recommending the corresponding target content to be recommended comprises:

7. The method according to claim 1, wherein the content to be recommended includes content attributes, and the step of determining a target content progress label meeting preset conditions and recommending the corresponding target content to be recommended includes:

responding to the fact that the progress shown by the user progress label is lower than a preset value, and determining a content progress label meeting a preset third condition, wherein the preset third condition is that the user attribute of the content to be recommended is stronger than the current user attribute and the progress shown by the content progress label is faster than the progress shown by the user progress label;

8. The method of claim 5, wherein the content progress tags and the user progress tags include a storyline trend tag, the method further comprising:

determining a first plot trend label according to the plot trend label in the user progress label;

9. The method of claim 6, further comprising:

wherein the differential display includes at least one of: color distinction, font style distinction and information content distinction.

10. A content recommendation apparatus, characterized in that the apparatus comprises:

11. A computer-readable storage medium on which a computer program is stored, the program, when being executed by a processor, implementing a content recommendation method according to any one of claims 1 to 9.

12. An electronic device is provided, which is capable of displaying a plurality of images, it is characterized by comprising the following steps:

one or more processors;

storage means for storing one or more programs which, when executed by the one or more processors, cause the one or more processors to implement the content recommendation method according to any one of claims 1-9.