CN113836415A - Information recommendation method, device, medium and equipment - Google Patents

Information recommendation method, device, medium and equipment Download PDF

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Publication number
CN113836415A
CN113836415A CN202111124229.2A CN202111124229A CN113836415A CN 113836415 A CN113836415 A CN 113836415A CN 202111124229 A CN202111124229 A CN 202111124229A CN 113836415 A CN113836415 A CN 113836415A
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multimedia
vertical
candidate
target
content
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王辰
徐启柽
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Beijing ByteDance Network Technology Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/43—Querying
    • G06F16/435—Filtering based on additional data, e.g. user or group profiles
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/44—Browsing; Visualisation therefor
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/40—Information retrieval; Database structures therefor; File system structures therefor of multimedia data, e.g. slideshows comprising image and additional audio data
    • G06F16/48—Retrieval characterised by using metadata, e.g. metadata not derived from the content or metadata generated manually
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F3/00—Input arrangements for transferring data to be processed into a form capable of being handled by the computer; Output arrangements for transferring data from processing unit to output unit, e.g. interface arrangements
    • G06F3/01—Input arrangements or combined input and output arrangements for interaction between user and computer
    • G06F3/048—Interaction techniques based on graphical user interfaces [GUI]
    • G06F3/0481—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance
    • G06F3/04817—Interaction techniques based on graphical user interfaces [GUI] based on specific properties of the displayed interaction object or a metaphor-based environment, e.g. interaction with desktop elements like windows or icons, or assisted by a cursor's changing behaviour or appearance using icons

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  • Theoretical Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • General Engineering & Computer Science (AREA)
  • Physics & Mathematics (AREA)
  • General Physics & Mathematics (AREA)
  • Data Mining & Analysis (AREA)
  • Multimedia (AREA)
  • Library & Information Science (AREA)
  • Human Computer Interaction (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The present disclosure relates to an information recommendation method, apparatus, medium, and device, the method comprising: responding to the triggering of the target application program, and displaying the multimedia contents under the candidate vertical type in a multimedia display card of the interactive interface; performing vertical class switching on the candidate vertical classes to display the multimedia contents under the switched candidate vertical classes in the multimedia display card; and responding to the received selection operation of the user, determining a target vertical class according to the candidate vertical class corresponding to the selection operation, and recommending information according to the target vertical class. Therefore, the content under each candidate vertical category can be displayed for the user in a more intuitive mode, the user can determine the corresponding target vertical category while consuming the multimedia content, the user can be accurately recommended when the user downloads the application program for the first time, the accuracy of the determined target vertical category and the matching degree of the determined target vertical category and the user are improved, and data support is provided for accurate information recommendation in the follow-up process.

Description

Information recommendation method, device, medium and equipment
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to an information recommendation method, apparatus, medium, and device.
Background
Due to the development of computer technology, the requirements of users on the recommendation accuracy of various kinds of application information are gradually improved. Currently, to improve the reading experience of a user, an application may display recommended content for the user according to a preset style or a recent hotspot. Or the user can be prompted to select interests, and content recommendation display is performed according to the interests selected by the user. However, in the related art, it is difficult to make an accurate recommendation to a user when the user first downloads an application for use.
Disclosure of Invention
This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.
In a first aspect, the present disclosure provides an information recommendation method, including:
responding to the triggering of the target application program, and displaying the multimedia contents under the candidate vertical type in a multimedia display card of the interactive interface;
performing vertical class switching on the candidate vertical classes to display the multimedia contents under the switched candidate vertical classes in the multimedia display card;
and responding to the received selection operation of the user, determining a target vertical class according to the candidate vertical class corresponding to the selection operation, and recommending information according to the target vertical class.
In a second aspect, the present disclosure provides an information recommendation apparatus, the apparatus comprising:
the first display module is used for responding to the triggering of the target application program and displaying the multimedia contents under the candidate verticals in a multimedia display card of the interactive interface;
the second display module is used for performing vertical type switching on the candidate vertical type so as to display the multimedia content under the switched candidate vertical type in the multimedia display card;
the first determining module is used for responding to the received selection operation of the user, determining a target vertical class according to the candidate vertical class corresponding to the selection operation, and recommending information according to the target vertical class.
In a third aspect, the present disclosure also provides a computer-readable medium on which a computer program is stored, which when executed by a processing apparatus, implements the steps of the information recommendation method of the present disclosure.
In a fourth aspect, the present disclosure also provides an electronic device, including:
a storage device having a computer program stored thereon;
processing means for executing the computer program in the storage means to realize the steps of the information recommendation method of the present disclosure.
In the technical scheme, in response to the triggering of the target application program, multimedia content under a candidate vertical class is displayed in a multimedia display card of an interactive interface, then vertical class switching is performed on the candidate vertical class, so that the switched multimedia content under the candidate vertical class is displayed in the multimedia display card, and therefore, in response to the receiving of a selection operation of a user, a target vertical class is determined according to the candidate vertical class corresponding to the selection operation, and information recommendation is performed according to the target vertical class. Therefore, according to the technical scheme, when the application program is triggered, the multimedia contents under a plurality of candidate vertical categories can be displayed for the user, meanwhile, the user can select in the process of checking the multimedia contents to determine the target vertical categories interested by the user, the contents under each candidate vertical category can be displayed for the user in a more visual mode, the corresponding target vertical categories can be determined while the user consumes the multimedia contents, the user can be accurately recommended when the user downloads the application program for use for the first time, the accuracy of the determined target vertical categories and the matching degree of the determined target vertical categories with the user are improved, data support is provided for accurate information recommendation of the user in the follow-up process, the time required by the user to check the interested contents is saved, and the use experience of the user is improved.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows.
Drawings
The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale. In the drawings:
FIG. 1 is a flow chart of an information recommendation method provided according to one embodiment of the present disclosure;
FIG. 2 is a display schematic of an interactive interface provided in accordance with one embodiment of the present disclosure;
FIG. 3 is a display schematic of an interactive interface provided in accordance with another embodiment of the present disclosure;
FIG. 4 is a display schematic of an interactive interface provided in accordance with another embodiment of the present disclosure;
FIG. 5 is a display schematic of an interactive interface provided in accordance with another embodiment of the present disclosure;
FIG. 6 is a display schematic of an interactive interface provided in accordance with another embodiment of the present disclosure;
FIG. 7 is a display schematic of an interactive interface provided in accordance with another embodiment of the present disclosure;
FIG. 8 is a display schematic of an interactive interface provided in accordance with another embodiment of the present disclosure;
FIG. 9 is a display schematic of an interactive interface provided in accordance with yet another embodiment of the present disclosure;
FIG. 10 is a block diagram of an information recommendation device provided in accordance with one embodiment of the present disclosure;
FIG. 11 shows a schematic structural diagram of an electronic device suitable for use in implementing embodiments of the present disclosure.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.
It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.
The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.
It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.
It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.
The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
Fig. 1 is a flowchart of an information recommendation method according to an embodiment of the present disclosure, and as shown in fig. 1, the method includes:
in step 11, in response to the target application being triggered, multimedia content under the candidate vertical class is presented in a multimedia presentation card of the interactive interface.
The target application may be any application installed in the display terminal and capable of recommending content, and it may be determined that the application is triggered when the user clicks an icon of the target application to open the application. The interactive interface can be used for interacting with the user, so that the interest characteristics of the user can be obtained through the interaction process, and the candidate vertical classes can be used for prompting the user for the user to select from, so as to determine the vertical classes which are interested by the user.
In step 12, the candidate vertical classes are switched to display the multimedia contents in the multimedia display card after switching.
The display time of the multimedia content corresponding to each candidate vertical class can be set, so that the next candidate vertical class can be switched to after the display time is reached, the multimedia content under the candidate vertical class is displayed, and a user can realize the imagination of the specific content covered by the candidate vertical class by displaying the multimedia content.
In step 13, in response to receiving the selection operation of the user, a target vertical class is determined according to the candidate vertical class corresponding to the selection operation, so as to perform information recommendation according to the target vertical class.
For example, when the multimedia content is displayed, if the user is interested in the displayed multimedia content, the user may click a button on the interactive interface to perform a selection operation, for example, buttons such as "like", "do not feel", "dislike" may be displayed on the interactive interface, and the user may click the button to perform a selection. And then, determining the interested target vertical category selected by the user according to the specific content corresponding to the selection operation, and further recommending information according to the target vertical category. For example, the candidate vertical class of the forward type selected by the user may be determined as the target vertical class, i.e., the candidate vertical class that characterizes the user's liking.
Therefore, in the technical scheme, in response to the triggering of the target application program, multimedia content under the candidate vertical class is displayed in a multimedia display card of the interactive interface, then vertical class switching is performed on the candidate vertical class, so that the switched multimedia content under the candidate vertical class is displayed in the multimedia display card, and therefore, in response to the receiving of the selection operation of the user, the target vertical class is determined according to the candidate vertical class corresponding to the selection operation, and information recommendation is performed according to the target vertical class. Therefore, according to the technical scheme, when the application program is triggered, the multimedia contents under a plurality of candidate vertical categories can be displayed for the user, meanwhile, the user can select in the process of checking the multimedia contents to determine the target vertical categories interested by the user, the contents under each candidate vertical category can be displayed for the user in a more visual mode, the corresponding target vertical categories can be determined while the user consumes the multimedia contents, the user can be accurately recommended when the user downloads the application program for use for the first time, the accuracy of the determined target vertical categories and the matching degree of the determined target vertical categories with the user are improved, data support is provided for accurate information recommendation of the user in the follow-up process, the time required by the user to check the interested contents is saved, and the use experience of the user is improved.
In order to make those skilled in the art understand the technical solutions provided by the embodiments of the present invention, the following detailed descriptions are provided for the above steps.
In a possible embodiment, an exemplary implementation manner of presenting the multimedia content under the candidate vertical category in the multimedia presentation card of the interactive interface is as follows, and the step may include:
and if the multimedia content is video content, playing the video content on the multimedia display card. Illustratively, a display diagram of an interactive interface is shown in fig. 2. The area a is the multimedia presentation card, and the video content can be directly played in the multimedia presentation card, so that the user can know the field type corresponding to the candidate vertical type based on the video content.
And if the multimedia content is image-text content, displaying the image information in the image-text content in the image area of the multimedia display card, and displaying the text information in the image-text content in the text area of the multimedia display card. Illustratively, a display diagram of an interactive interface is shown in fig. 3. The area a is the multimedia presentation card, the area a1 is an image area, and the area a2 is a text area, so that the related information in the multimedia content can be respectively displayed based on the two areas, so that the user can visually know the multimedia content by combining the text information.
Therefore, by the technical scheme, the multimedia content can be directly displayed, so that the user can complete the corresponding interest selection while browsing the multimedia content, direct recommendation for the user can be realized, the user interest can be obtained, and data support is provided for accurate recommendation for the user in the following process.
In one possible embodiment, the method may further comprise:
in response to receiving a selection operation for multimedia content, a selection type corresponding to the selection operation is determined.
As described above, the user may determine his/her preference for a certain multimedia content through a plurality of buttons, for example, if the user triggers a selection operation through a "like" button with respect to the currently displayed multimedia content, the selection type may be determined according to the type of the button triggering the selection operation, in this embodiment, the selection type may be a positive type, and if the user triggers a selection operation through a "dislike" button, the corresponding selection type is a negative type.
For another example, the user may trigger the selection operation by performing a gesture operation on the multimedia presentation card, for example, the user slides the multimedia presentation card to the right to indicate that the user likes the displayed multimedia content, "and slides the multimedia presentation card to the left to indicate that the user likes the displayed multimedia content," dislikes, "and the corresponding selection type may be determined based on the operation direction of the user on the multimedia presentation card.
And then, displaying a selection icon corresponding to the selection type on a multimedia content display layer corresponding to the selection operation in the multimedia display card.
For example, when the user triggers the selection operation through the "like" button, and determines that the corresponding selection type is the forward type, the selection icon corresponding to the forward type may be obtained to be displayed on the presentation layer of the multimedia content, as shown in fig. 4. If the user determines that the selection type corresponding to the user is a negative type when the user triggers the selection operation through the "dislike" button, the selection icon corresponding to the negative type can be displayed on the display layer of the multimedia content, as shown in fig. 5.
Therefore, by the technical scheme, the corresponding display can be performed on the display graph layer of the multimedia content in response to the selection operation of the user on the multimedia content, so that the feedback on the selection operation performed by the user is facilitated, the error of subsequent information recommendation caused by the wrong selection of the user is avoided, and reliable data support is provided for the accuracy and comprehensiveness of the information recommendation.
In a possible embodiment, there are a plurality of multimedia contents in the candidate vertical categories, and another exemplary implementation manner of presenting the multimedia contents in the candidate vertical categories in the multimedia presentation card of the interactive interface is as follows, where the step may include:
displaying a plurality of summary information respectively corresponding to the multimedia contents in a list area of the multimedia display card, and displaying content information of target multimedia contents in a multimedia area of the multimedia display card;
and each multimedia content is sequentially determined as the target multimedia content according to a preset display sequence, the summary information of the target multimedia content in the list area is enhanced and displayed, and the content information of the target multimedia content comprises a video or an image in the target multimedia content.
Fig. 6 is a schematic display diagram of an interactive interface provided according to an embodiment of the present disclosure. For example, the candidate verticals may include sports, science and technology, movies, finance, entertainment, and the like, which correspond to the display order of sports, science and technology, movies, finance, entertainment, and the like. Therefore, in this embodiment, multimedia content under each candidate vertical class can be displayed in a traversal manner according to the display order.
For example, the first candidate vertical category displayed is sports, and at this time, the multimedia content corresponding to the sports vertical category may be displayed in the interactive interface, as shown in fig. 6, the B1 area in the interactive interface is a list area, and the B2 area in the interactive interface is a multimedia area. When the multimedia content is displayed, the summary information of each multimedia content can be displayed in the list area. The summary information may be a title corresponding to the multimedia content, so that the user can clearly know the content under the candidate vertical category based on the titles of the multimedia content. Meanwhile, in order to further enhance the understanding of the user, the content information of each multimedia content may be sequentially displayed in the multimedia area.
In a possible embodiment, the enhanced display mode may be a highlight display, a bold display, an underline display, etc. so that the summary information of the currently determined target multimedia content is displayed differently from other summary information. As an example, if the multimedia content is a video content, the video may be played in the multimedia area, and if the multimedia content is a teletext content, the image therein may be displayed in the multimedia area. The display duration of the corresponding content information can be set for different types of multimedia contents, and when the display duration is reached, the next target multimedia content is determined and the content information of the newly determined target multimedia content is displayed in the multimedia area.
As shown in fig. 6, 5 multimedia contents, E1, E2, E3, E4, and E5, respectively, may be displayed under the sports verticals, for example, 5 summary information, E1-E5, may be displayed in the list area, and if the target multimedia content is initially determined as E1, the content information of E1 may be displayed in the multimedia area, and the summary information of E1 may be displayed in the list area in an enhanced manner, as shown in fig. 6. And then E2 is determined as the target multimedia content, the content information of E2 may be displayed in the multimedia area and the summary information of E2 may be displayed in the list area in an enhanced manner, as shown in fig. 7.
Therefore, according to the technical scheme, when a plurality of multimedia contents correspond to the candidate vertical categories, the plurality of multimedia contents can be displayed simultaneously in a list display mode, the content information of each multimedia content is displayed in turn, a user can conveniently know and master the specific contents of the candidate vertical categories based on the plurality of multimedia contents, the user can further enhance the knowledge based on the content information of each multimedia content, the accuracy of the determined target vertical categories is improved, the accuracy and comprehensiveness of information recommendation of the user in the follow-up process are guaranteed, and the use requirements of the user are met.
In one possible embodiment, the method may further comprise:
in response to receiving a selection operation for a candidate vertical class, determining a selection type corresponding to the selection operation.
As shown in fig. 7, when the user browses the multimedia presentation, the user determines that the candidate vertical category "sports" is the favorite vertical category based on the interests and hobbies of the user, and then the user can select the candidate vertical category by using the favorite button, and then the user can determine the corresponding selection type based on the trigger button or gesture corresponding to the selection operation, and the specific determination method of the selection type is described in detail above, and is not described herein again.
And if the selection type is the forward type, displaying a display label of the candidate vertical class corresponding to the selection operation in a vertical class area of the interactive interface.
Further, the display tag of the forward type candidate vertical category selected by the user can be displayed in the vertical category area of the interactive interface for displaying, so as to prompt the user of the selected candidate vertical category, as shown in fig. 8, thereby performing secondary prompt for the user, further ensuring the accuracy of the determined target vertical category, and ensuring the accuracy of subsequent information recommendation.
In one possible embodiment, the candidate verticals are determined by:
the method comprises the steps of obtaining historical reading data of a plurality of users in a historical period, wherein the historical reading data comprises reading content and vertical labels corresponding to the reading content.
In this embodiment, the history data of the user may be acquired with the user's permission obtained. As an example, in order to reduce the data storage amount and the processing amount, after obtaining the historical data of the user, the identification information of the reading content and the category corresponding to the reading content, that is, the vertical type tag corresponding to the reading content may be extracted, so as to obtain the historical reading data.
And then determining each vertical class in the historical reading data and each reading content contained in the vertical class.
For example, historical reading data of each user may be traversed, so that reading contents in the historical reading data and vertical labels corresponding to the reading contents are classified under the corresponding vertical labels according to the vertical labels. When a plurality of pieces of historical reading data contain the same reading content, the reading times of the reading content are accumulated, so that each vertical label contained in the historical reading data and the reading times of each reading content of the vertical label can be obtained.
And then, determining the sum of the reading times of the contained reading contents as the candidate verticals according to the previous N verticals in the order of at least more verticals, wherein N is a positive integer.
The more the sum of the reading times of the reading contents contained in a certain vertical type is, the higher the popularity of the vertical type is, and under the condition that the current user does not have an interest tag, the more the vertical types with the higher popularity can be directly determined according to the big data to recommend to the user. N may be set according to a specific usage scenario, for example, may be set to 10, that is, the vertical category ranked 10 top is determined as a candidate vertical category based on the sum of the reading times determined based on the historical reading data of multiple users, so as to recommend the user.
Further, after a plurality of candidate verticals are determined, for each candidate verticals, determining the content of M before the reading times are ranked at least more in sequence from the reading contents included in the candidate verticals as the multimedia content of the candidate verticals, wherein M is a positive integer.
In this embodiment, a plurality of read contents with a high number of reads under each candidate vertical category may be used as the content with the characterizability under the candidate vertical category, and then the part of content may be determined as the multimedia content under the candidate vertical category, so as to be recommended to the user. Likewise, M may be set according to an actual application scenario, which is not limited by the present disclosure.
As an example, when obtaining the historical reading data of a plurality of users in the historical period, the computation period closest to the current time may be obtained, for example, the historical reading data may be obtained every computation period, and then the historical reading data of the plurality of users in the historical period may be obtained, and then query determination may be directly performed based on each vertical label included in the determined historical reading data and the reading frequency of each reading content of the vertical label, and the process of statistical computation does not need to be repeated, so that the data processing amount may be effectively reduced, and the real-time performance of the determined multimedia content may be ensured to a certain extent.
Therefore, by the technical scheme, under the condition of obtaining user authorization, the candidate vertical categories used for preliminary recommendation of the user and the multimedia content under each candidate vertical category are determined based on historical reading data of a plurality of users, the meanings corresponding to the candidate vertical categories are accurately represented based on the multimedia content, the representative content under each candidate vertical category is used for prompting the user, the user can understand and recognize the candidate vertical categories based on the multimedia content, the user can accurately recognize the candidate labels based on the display content, the user can accurately determine interested parts from the candidate vertical categories, and data support is provided for follow-up information recommendation.
In one possible embodiment, the method may further comprise:
and displaying prompt information, wherein the prompt information is used for prompting the trigger operation of entering the target application program.
For example, as shown in fig. 9, a prompt message "slide up into view" may be displayed in the interactive interface, and when the user wants to directly view the information, the user may directly enter the target application program for viewing through the slide up operation.
And then, responding to the received trigger operation, displaying a recommendation interface of the target application program, and displaying target recommendation information corresponding to the determined target vertical type in the recommendation interface.
In this embodiment, since a plurality of multimedia contents are displayed for the user in the interactive interface, and the target verticals in which the user is interested are determined based on the selection operation of the user, after the user enters the target application program, the user can directly jump to the recommendation interface of the target application program, so that the target recommendation information determined for the user can be displayed in the recommendation interface.
For example, for each of the target verticals, a plurality of contents in the vertical may be selected as the target recommendation information in the order from the late to the early of the creation time of the information. The target recommendation information corresponding to different vertical classes in the target vertical classes can be the same or different in number, and the number can be set according to actual application scenarios. The above-mentioned manner of determining the target recommendation information is merely an exemplary illustration, and does not limit the present disclosure. For example, each content in a preset time period with the latest creation time and under each of the target verticals may be used as the target recommendation information.
When the target recommendation information is displayed, the target recommendation information can be sorted according to the time created by each target recommendation information, and displayed according to the sequence from late to early, so that the content closest to the current time is preferentially displayed for the user, and the real-time requirement of the user for viewing the content is met. As another example, the contents may be displayed in an order from high to low according to the reading amount of the creator of each target recommendation information, so that the contents published by the relatively authoritative creator may be preferentially displayed for the user. Therefore, when the user views the content in the target application program, the target recommendation information can be determined based on the target vertical type selected by the user, so that the matching degree of the target recommendation information and the user is ensured, the satisfaction degree of the user on the target recommendation information is improved, the multimedia content matched with the user can be displayed when the user enters the target application program, the use requirements of the user are met, the time for the user to obtain the interested content is shortened, and the use experience of the user is improved.
In one possible embodiment, the method may further comprise:
determining whether the target user first enters the target application.
As an example, in case it is detected that the target application is started in the current terminal for the first time, i.e. the target application is not yet used, it may be determined that the target user enters the target application for the first time. As another example, after the target user logs in the target application, if the target vertical class of the target user is empty, it may be determined that the target user enters the target application program for the first time, and at this time, the target user may be prompted to select the corresponding target vertical class.
And executing the step of determining the target vertical class under the condition that the target user is determined to enter the target application program for the first time. Therefore, according to the technical scheme, when the user is determined to enter the application program for the first time, the multimedia contents under a plurality of candidate vertical categories of the user can be prompted through the interactive interface, on one hand, repeated operation that the user selects the target vertical categories for many times can be avoided, on the other hand, the target vertical categories which the user is interested in can be obtained in time, accurate and personalized content recommendation can be conveniently carried out for the user, the time required by the user for checking the content which the user is interested in is guaranteed, and the use experience of the user is improved.
The present disclosure also provides an information recommendation apparatus, as shown in fig. 10, the apparatus 10 includes:
the first display module 100 is configured to, in response to a target application being triggered, display multimedia content under a candidate vertical category in a multimedia display card of the interactive interface;
a second display module 200, configured to perform vertical class switching on the candidate vertical classes, so as to display, in the multimedia display card, multimedia content under the candidate vertical classes after switching;
the first determining module 300 is configured to, in response to receiving a selection operation of a user, determine a target vertical class according to a candidate vertical class corresponding to the selection operation, so as to perform information recommendation according to the target vertical class.
Optionally, the first display module comprises:
the first display submodule is used for playing the video content on the multimedia display card if the multimedia content is the video content;
and the second display submodule is used for displaying the image information in the image-text content in the image area of the multimedia display card and displaying the character information in the image-text content in the character area of the multimedia display card if the multimedia content is the image-text content.
Optionally, the number of the multimedia contents under the candidate verticals is multiple, and the first presentation module includes:
the third display submodule is used for displaying the summary information corresponding to the multimedia contents in the list area of the multimedia display card and displaying the content information of the target multimedia contents in the multimedia area of the multimedia display card;
and each multimedia content is sequentially determined as the target multimedia content according to a preset display sequence, the summary information of the target multimedia content in the list area is enhanced and displayed, and the content information of the target multimedia content comprises a video or an image in the target multimedia content.
Optionally, the apparatus further comprises:
the second determination module is used for responding to the received selection operation aiming at the multimedia content and determining the selection type corresponding to the selection operation;
and the third display module is used for displaying the selection icon corresponding to the selection type on the multimedia content display layer corresponding to the selection operation in the multimedia display card.
Optionally, the candidate verticals are determined by:
acquiring historical reading data of a plurality of users in a historical period;
determining each vertical type in the historical reading data and each reading content contained in the vertical type;
determining the sum of the reading times of the contained reading contents as a candidate vertical class according to a front N vertical class ranked by at least more orders, wherein N is a positive integer;
and for each candidate vertical category, determining the content M before the reading times of the reading contents contained in the candidate vertical category are ranked at least according to the sequence, as the multimedia content under the candidate vertical category, wherein M is a positive integer.
Optionally, the apparatus further comprises:
the first display module is used for displaying prompt information, and the prompt information is used for prompting the triggering operation of entering the target application program;
and the second display module is used for responding to the received trigger operation, displaying a recommendation interface of the target application program, and displaying target recommendation information corresponding to the determined target verticals in the recommendation interface.
Optionally, the apparatus further comprises:
the third determination module is used for responding to the received selection operation aiming at the candidate verticals and determining the selection type corresponding to the selection operation;
and if the selection type is the forward type, displaying a display label of the candidate vertical class corresponding to the selection operation in a vertical class area of the interactive interface.
Referring now to FIG. 11, shown is a schematic diagram of an electronic device 600 suitable for use in implementing embodiments of the present disclosure. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 11 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 11, electronic device 600 may include a processing means (e.g., central processing unit, graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. While fig. 11 illustrates an electronic device 600 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 609, or may be installed from the storage means 608, or may be installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of the embodiments of the present disclosure.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: responding to the triggering of the target application program, and displaying the multimedia contents under the candidate vertical type in a multimedia display card of the interactive interface; performing vertical class switching on the candidate vertical classes to display the multimedia contents under the switched candidate vertical classes in the multimedia display card; and responding to the received selection operation of the user, determining a target vertical class according to the candidate vertical class corresponding to the selection operation, and recommending information according to the target vertical class.
Alternatively, the computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: obtaining historical reading data of a plurality of users in a target application, wherein the historical reading data comprises reading content and vertical labels corresponding to the reading content; determining a plurality of candidate tags for acquiring the user interest of the target user according to the historical reading data; determining a plurality of display contents under each candidate label according to the historical reading data; and under the condition that the user interest selection is determined in the target application, sending the candidate tags and the display content under each candidate tag to a display terminal.
Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present disclosure may be implemented by software or hardware. Where the name of a module does not in some cases constitute a definition of the module itself, for example, the first presentation module may also be described as a "module for presenting multimedia content in a candidate vertical in a multimedia presentation card of an interactive interface in response to a target application being triggered".
The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
Example 1 provides an information recommendation method according to one or more embodiments of the present disclosure, wherein the method includes:
responding to the triggering of the target application program, and displaying the multimedia contents under the candidate vertical type in a multimedia display card of the interactive interface;
performing vertical class switching on the candidate vertical classes to display the multimedia contents under the switched candidate vertical classes in the multimedia display card;
and responding to the received selection operation of the user, determining a target vertical class according to the candidate vertical class corresponding to the selection operation, and recommending information according to the target vertical class.
Example 2 provides the method of example 1, wherein the presenting, in a multimedia presentation card of an interactive interface, multimedia content under a candidate vertical category includes:
if the multimedia content is video content, playing the video content on the multimedia display card;
and if the multimedia content is image-text content, displaying the image information in the image-text content in the image area of the multimedia display card, and displaying the text information in the image-text content in the text area of the multimedia display card.
Example 3 provides the method of example 1, wherein the number of the multimedia contents in the candidate vertical category is multiple, and the presenting the multimedia contents in the candidate vertical category in a multimedia presentation card of the interactive interface includes:
displaying a plurality of summary information respectively corresponding to the multimedia contents in a list area of the multimedia display card, and displaying content information of target multimedia contents in a multimedia area of the multimedia display card;
and each multimedia content is sequentially determined as the target multimedia content according to a preset display sequence, the summary information of the target multimedia content in the list area is enhanced and displayed, and the content information of the target multimedia content comprises a video or an image in the target multimedia content.
Example 4 provides the method of example 2, wherein the method further comprises:
in response to receiving a selection operation aiming at multimedia content, determining a selection type corresponding to the selection operation;
and displaying a selection icon corresponding to the selection type on a multimedia content display layer corresponding to the selection operation in the multimedia display card.
Example 5 provides the method of example 1, wherein the candidate verticals are determined by:
acquiring historical reading data of a plurality of users in a historical period;
determining each vertical type in the historical reading data and each reading content contained in the vertical type;
determining the sum of the reading times of the contained reading contents as a candidate vertical class according to a front N vertical class ranked by at least more orders, wherein N is a positive integer;
and for each candidate vertical category, determining the content M before the reading times of the reading contents contained in the candidate vertical category are ranked at least according to the sequence, as the multimedia content under the candidate vertical category, wherein M is a positive integer.
Example 6 provides the method of example 1, wherein the method further comprises:
displaying prompt information, wherein the prompt information is used for prompting the triggering operation of entering the target application program;
and responding to the received trigger operation, displaying a recommendation interface of the target application program, and displaying target recommendation information corresponding to the determined target vertical class in the recommendation interface.
Example 7 provides the method of example 3, wherein the method further comprises:
in response to receiving a selection operation aiming at a candidate vertical class, determining a selection type corresponding to the selection operation;
and if the selection type is the forward type, displaying a display label of the candidate vertical class corresponding to the selection operation in a vertical class area of the interactive interface.
Example 8 provides an information recommendation apparatus according to one or more embodiments of the present disclosure, wherein the apparatus includes:
the first display module is used for responding to the triggering of the target application program and displaying the multimedia contents under the candidate verticals in a multimedia display card of the interactive interface;
the second display module is used for performing vertical type switching on the candidate vertical type so as to display the multimedia content under the switched candidate vertical type in the multimedia display card;
the first determining module is used for responding to the received selection operation of the user, determining a target vertical class according to the candidate vertical class corresponding to the selection operation, and recommending information according to the target vertical class.
Example 9 provides a computer readable medium having stored thereon a computer program that, when executed by a processing apparatus, performs the steps of the method of any of examples 1-7, in accordance with one or more embodiments of the present disclosure.
Example 10 provides, in accordance with one or more embodiments of the present disclosure, an electronic device, comprising:
a storage device having a computer program stored thereon;
processing means for executing said computer program in said storage means to carry out the steps of the method of any of examples 1-7.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.
Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims. With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims (10)

1. An information recommendation method, characterized in that the method comprises:
responding to the triggering of the target application program, and displaying the multimedia contents under the candidate vertical type in a multimedia display card of the interactive interface;
performing vertical class switching on the candidate vertical classes to display the multimedia contents under the switched candidate vertical classes in the multimedia display card;
and responding to the received selection operation of the user, determining a target vertical class according to the candidate vertical class corresponding to the selection operation, and recommending information according to the target vertical class.
2. The method of claim 1, wherein the presenting of the multimedia content under the candidate verticals in a multimedia presentation card of the interactive interface comprises:
if the multimedia content is video content, playing the video content on the multimedia display card;
and if the multimedia content is image-text content, displaying the image information in the image-text content in the image area of the multimedia display card, and displaying the text information in the image-text content in the text area of the multimedia display card.
3. The method according to claim 1, wherein the plurality of multimedia contents under the candidate vertical category are displayed, and the displaying of the multimedia contents under the candidate vertical category in a multimedia display card of the interactive interface comprises:
displaying a plurality of summary information respectively corresponding to the multimedia contents in a list area of the multimedia display card, and displaying content information of target multimedia contents in a multimedia area of the multimedia display card;
and each multimedia content is sequentially determined as the target multimedia content according to a preset display sequence, the summary information of the target multimedia content in the list area is enhanced and displayed, and the content information of the target multimedia content comprises a video or an image in the target multimedia content.
4. The method of claim 2, further comprising:
in response to receiving a selection operation aiming at multimedia content, determining a selection type corresponding to the selection operation;
and displaying a selection icon corresponding to the selection type on a multimedia content display layer corresponding to the selection operation in the multimedia display card.
5. The method of claim 1, wherein the candidate verticals are determined by:
acquiring historical reading data of a plurality of users in a historical period;
determining each vertical type in the historical reading data and each reading content contained in the vertical type;
determining the sum of the reading times of the contained reading contents as a candidate vertical class according to a front N vertical class ranked by at least more orders, wherein N is a positive integer;
and for each candidate vertical category, determining the content M before the reading times of the reading contents contained in the candidate vertical category are ranked at least according to the sequence, as the multimedia content under the candidate vertical category, wherein M is a positive integer.
6. The method of claim 1, further comprising:
displaying prompt information, wherein the prompt information is used for prompting the triggering operation of entering the target application program;
and responding to the received trigger operation, displaying a recommendation interface of the target application program, and displaying target recommendation information corresponding to the determined target vertical class in the recommendation interface.
7. The method of claim 3, further comprising:
in response to receiving a selection operation aiming at a candidate vertical class, determining a selection type corresponding to the selection operation;
and if the selection type is the forward type, displaying a display label of the candidate vertical class corresponding to the selection operation in a vertical class area of the interactive interface.
8. An information recommendation apparatus, characterized in that the apparatus comprises:
the first display module is used for responding to the triggering of the target application program and displaying the multimedia contents under the candidate verticals in a multimedia display card of the interactive interface;
the second display module is used for performing vertical type switching on the candidate vertical type so as to display the multimedia content under the switched candidate vertical type in the multimedia display card;
the first determining module is used for responding to the received selection operation of the user, determining a target vertical class according to the candidate vertical class corresponding to the selection operation, and recommending information according to the target vertical class.
9. A computer-readable medium, on which a computer program is stored, characterized in that the program, when being executed by processing means, carries out the steps of the method of any one of claims 1 to 7.
10. An electronic device, comprising:
a storage device having a computer program stored thereon;
processing means for executing the computer program in the storage means to carry out the steps of the method according to any one of claims 1 to 7.
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