CN111368185A - Data display method and device, storage medium and electronic equipment - Google Patents

Data display method and device, storage medium and electronic equipment Download PDF

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CN111368185A
CN111368185A CN202010117524.4A CN202010117524A CN111368185A CN 111368185 A CN111368185 A CN 111368185A CN 202010117524 A CN202010117524 A CN 202010117524A CN 111368185 A CN111368185 A CN 111368185A
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search
user
keyword
determining
historical
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CN111368185B (en
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彭睿棋
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Beijing ByteDance Network Technology Co Ltd
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Beijing ByteDance Network Technology Co Ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/953—Querying, e.g. by the use of web search engines
    • G06F16/9535—Search customisation based on user profiles and personalisation
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F16/00—Information retrieval; Database structures therefor; File system structures therefor
    • G06F16/90—Details of database functions independent of the retrieved data types
    • G06F16/95—Retrieval from the web
    • G06F16/957—Browsing optimisation, e.g. caching or content distillation
    • Y—GENERAL TAGGING OF NEW TECHNOLOGICAL DEVELOPMENTS; GENERAL TAGGING OF CROSS-SECTIONAL TECHNOLOGIES SPANNING OVER SEVERAL SECTIONS OF THE IPC; TECHNICAL SUBJECTS COVERED BY FORMER USPC CROSS-REFERENCE ART COLLECTIONS [XRACs] AND DIGESTS
    • Y02—TECHNOLOGIES OR APPLICATIONS FOR MITIGATION OR ADAPTATION AGAINST CLIMATE CHANGE
    • Y02D—CLIMATE CHANGE MITIGATION TECHNOLOGIES IN INFORMATION AND COMMUNICATION TECHNOLOGIES [ICT], I.E. INFORMATION AND COMMUNICATION TECHNOLOGIES AIMING AT THE REDUCTION OF THEIR OWN ENERGY USE
    • Y02D10/00—Energy efficient computing, e.g. low power processors, power management or thermal management

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Theoretical Computer Science (AREA)
  • Data Mining & Analysis (AREA)
  • Physics & Mathematics (AREA)
  • General Engineering & Computer Science (AREA)
  • General Physics & Mathematics (AREA)
  • User Interface Of Digital Computer (AREA)

Abstract

The disclosure relates to a data display method, a data display device, a storage medium and an electronic device, which are used for shortening a search path of a user and improving search efficiency. The method comprises the following steps: determining the subject information of the current browsing content of the user; responding to a search request triggered by the user in a page corresponding to the currently browsed content, determining a search keyword corresponding to the subject information, and displaying the search page to the user to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on the search behavior analysis of the history user after browsing the content related to the subject information.

Description

Data display method and device, storage medium and electronic equipment
Technical Field
The present disclosure relates to the field of computer technologies, and in particular, to a data display method and apparatus, a storage medium, and an electronic device.
Background
In a general content platform, a search function is provided, and a common display form of a search function entry is that a search box or a magnifying glass is provided at the top of a home page. After clicking the search box or the magnifying glass, a search intermediate page can be entered, and the search intermediate page can show the search recommended words to the user. If the user wants to search further when browsing the content detail page instead of the home page, the user needs to return to the home page for searching, the searching path is long, and the searching efficiency is not high.
Disclosure of Invention
This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.
In a first aspect, the present disclosure provides a data presentation method, including:
determining the subject information of the current browsing content of the user;
responding to a search request triggered by the user in a page corresponding to the currently browsed content, determining a search keyword corresponding to the subject information, and displaying the search page to the user to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on the search behavior analysis of the history user after browsing the content related to the subject information.
In a second aspect, a data presentation device, the device comprising:
the first determining module is used for determining the subject information of the currently browsed content of the user;
and the second determining module is used for responding to a search request triggered by the user in a page corresponding to the currently browsed content, determining a search keyword corresponding to the subject information, and displaying a search page to the user so as to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on the search behavior analysis of the historical user after browsing the content related to the subject information.
In a third aspect, the present disclosure provides a computer readable medium having stored thereon a computer program which, when executed by a processing apparatus, performs the steps of the method of the first aspect.
In a fourth aspect, the present disclosure provides an electronic device comprising:
a storage device having a computer program stored thereon;
processing means for executing the computer program in the storage means to carry out the steps of the method of the first aspect.
By the technical scheme, the topic information of the currently browsed content of the user can be determined, the search page is directly displayed to the user in response to the search request triggered by the user in the page corresponding to the currently browsed content, and the user does not need to return to the home page for searching, so that the search path of the user can be reduced, and the search efficiency is improved. In addition, according to the mode of the present disclosure, a search keyword may also be displayed in a preset area of a search page, and the search keyword is obtained based on analysis of a search behavior of a historical user after browsing content related to subject information, so that after a search request is triggered in a page corresponding to currently browsed content by the user, the search keyword related to the currently browsed content may be displayed to the user, and the user may directly select a corresponding search word in the search keyword, thereby further shortening a search path of the user and improving search efficiency.
Additional features and advantages of the disclosure will be set forth in the detailed description which follows.
Drawings
The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and features are not necessarily drawn to scale. In the drawings:
FIG. 1 is a flow chart illustrating a method of data presentation according to an exemplary embodiment of the present disclosure;
FIG. 2 is a schematic diagram of an exemplary content detail page;
FIG. 3 is a schematic illustration of a search page that appears after the data presentation method clicks on the search box on the content detail page shown in FIG. 2 in accordance with an exemplary embodiment of the present disclosure;
FIG. 4 is a block diagram illustrating a data presentation device according to an exemplary embodiment of the present disclosure;
fig. 5 is a block diagram illustrating an electronic device according to an exemplary embodiment of the present disclosure.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the present disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein, but rather are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.
It should be understood that the various steps recited in the method embodiments of the present disclosure may be performed in a different order, and/or performed in parallel. Moreover, method embodiments may include additional steps and/or omit performing the illustrated steps. The scope of the present disclosure is not limited in this respect.
The term "include" and variations thereof as used herein are open-ended, i.e., "including but not limited to". The term "based on" is "based, at least in part, on". The term "one embodiment" means "at least one embodiment"; the term "another embodiment" means "at least one additional embodiment"; the term "some embodiments" means "at least some embodiments". Relevant definitions for other terms will be given in the following description.
It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units. The modifications referred to in this disclosure as "a", "an", and "the" are illustrative and not restrictive, and it will be understood by those skilled in the art that "one or more" may be used unless the context clearly dictates otherwise.
The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
In a general content platform, a search function is available, and a common display form of a search function entry is that a search box or a magnifying glass is arranged on the top of a home page or a content detail page. After clicking the search box or the magnifying glass, a search intermediate page can be entered, and the search intermediate page can show the search recommended words to the user. If the user wants to search further when browsing the content detail page instead of the home page, the user needs to return to the home page for searching, the searching path is long, and the searching efficiency is not high.
In view of this, embodiments of the present disclosure provide a data display method, an apparatus, a storage medium, and an electronic device, so as to solve the problems in the related art, shorten a user search path, and improve search efficiency.
Fig. 1 is a flowchart illustrating a data presentation method according to an exemplary embodiment of the present disclosure. Referring to fig. 1, the data presentation method may include:
step 101, determining the subject information of the current browsing content of the user.
For example, the content currently browsed by the user may include articles, pictures, videos, and the like currently browsed by the user, which is not limited by the embodiment of the present disclosure. In addition, the user can browse various contents on different types of electronic devices, such as a mobile phone, a PAD, and the like, for example, the user can browse news on the mobile phone, or the user can watch videos on the PAD, and the like. The topic information may be information for characterizing the content currently browsed by the user, such as news browsed by the user, and the topic information may be at least one of a title, a topic word, and a keyword of the news. As another example, if the user watches a video, the subject information may be the title, the point feed, etc. of the video. It is to be understood that the embodiments of the present disclosure are not limited to the precise contents and forms of the subject information.
Step 102, responding to a search request triggered by a user in a page corresponding to the currently browsed content, determining a search keyword corresponding to the subject information, and displaying the search page to the user so as to display the search keyword in a preset area of the search page.
For example, in the embodiment of the present disclosure, a search control for receiving a search request of a user may be disposed in a page corresponding to content, such as a search box disposed above the page, and the like. If a user wants to search for information related to a certain content after browsing the content, a search control may be clicked in a page corresponding to the content, for example, a search box above the page is clicked to trigger a search request, so that the electronic device may determine a search keyword corresponding to subject information of the content currently browsed by the user in response to the search request triggered by the user. And, a search page may be presented to the user to present the search keyword in a preset area of the search page. The preset area may be set according to actual conditions, which is not limited in the embodiments of the present disclosure.
It should be understood that the disclosed embodiments may be applied to a client and also to a server. If the method of the embodiment of the present disclosure is applied to a client, the displaying of the search page to the user may be that the client directly performs page update to display the search page to the user. If the method of the embodiment of the present disclosure is applied to a server, then presenting the search page to the user may be that the server sends the search page to a client for presentation.
For example, referring to fig. 2, a user currently browses content as an article describing a mobile phone, and a search box is arranged above a page corresponding to the content. If the user wants to search for information related to the mobile phone after browsing the content, the user can click on a search box above the page, and thus can enter a search page as shown in fig. 3. By the mode, the user does not need to return to the home page for searching, the searching path of the user can be reduced, and the searching efficiency is improved.
In addition, in the embodiment of the present disclosure, the search keyword may also be presented in a preset area of the search page. Because the search keyword is obtained based on the analysis of the search behavior of the historical user after browsing the content related to the subject information, the search keyword related to the currently browsed content can be displayed to the user after the user triggers a search request in the page corresponding to the currently browsed content. For example, referring to fig. 3, a search keyword related to the current browsing content (an article describing a mobile phone) of the user is displayed in a preset area of the search page, and if the user wants to search for information related to the mobile phone, the user can directly click and select a corresponding search word in the displayed search keyword after entering the search page, so that the search path of the user can be further shortened, and the search efficiency can be improved.
It should be understood that, in the embodiment of the present disclosure, one or more search keywords may be presented (for example, as shown in fig. 3), and the embodiment of the present disclosure does not limit this.
In one possible mode, the search keywords can be obtained through analysis based on historical search words input by historical users after browsing the content related to the subject information; and/or the search keyword can be analyzed and obtained based on historical browsing data of the historical user after browsing the content related to the subject information.
For example, a history search keyword, which is input by a history user more than a preset number of times, may be used as a target history search word among history search keywords input by the history user after browsing content related to topic information, and then the search keyword may be analyzed based on the target history search word. The preset times may be set according to actual conditions, and the embodiment of the present disclosure does not limit this.
It should be understood that, in practical applications, there may be a situation where a user inputs a search term irrelevant to a certain content in a search box after browsing the content, and if the search term is used as a search keyword to be subsequently presented to a new user, the purpose of presenting the search keyword relevant to the content to the user cannot be better achieved. Therefore, in order to avoid such a situation and improve the accuracy of subsequently determining the search keyword, a target keyword which is input by a history user for more than a preset number of times can be selected from the history search keywords, and then the search keyword is obtained through analysis based on the target history search word.
For example, in the embodiment of the present disclosure, historical browsing data of a historical user after browsing content related to topic information may also be recorded, so that a search keyword is obtained based on the analysis of the historical browsing data. For example, after browsing the article describing the mobile phone as described in fig. 2, the history user browses a video describing the charging principle of the mobile phone, and then the search keyword "mobile phone charging" can be obtained by analyzing in combination with the history browsing data.
However, in practical applications, there may be a case where the user browses the content a and then browses the content B completely unrelated to the content a, or the user browses the content a and then inputs a history search word completely unrelated to the content a. If the search keyword corresponding to the topic information of the content a is analyzed and obtained based on the historical browsing data and/or the historical search terms which are not related to the content a, the recommendation accuracy of the search keyword may be affected.
In order to solve the problem, in a possible manner, for each search keyword obtained by analysis, the association degree between the search keyword and the topic information is determined, and then the target search keyword with the association degree greater than a preset threshold value is determined. Correspondingly, a search page is presented to the user to present the search keyword in a preset area of the search page, where the search keyword may be: and displaying a search page to a user so as to display the target search keyword in a preset area of the search page.
That is to say, in the embodiment of the present disclosure, according to the degree of association between the search keyword and the topic information, the search keyword that is not associated with the topic information too much may be excluded, so as to improve the accuracy of determining the search keyword subsequently.
It should be understood that the association degree between the search keyword and the topic information may be determined according to a manner in the related art, for example, the association degree between the search keyword and the topic information may be obtained by calculating based on the similarity of Word2Vec, or the association degree between the search keyword and the topic information may be obtained by calculating based on the vocabulary similarity of the knowledge graph, and the like, and details are not repeated here.
In a possible manner, determining the search keyword corresponding to the topic information may further be: determining a first candidate keyword in a preset corresponding relation according to the subject information, determining a second candidate keyword according to historical browsing data of a user, and determining a search keyword corresponding to the subject information according to the first candidate keyword and the second candidate keyword. The preset corresponding relationship may be generated according to the content browsed by the history user and the history search keyword input by the history user after browsing the content.
Illustratively, content that is historically viewed by a user, and historical search keywords that were entered after the historical user viewed the content, may be maintained in a database. Then, main content extraction may be performed on the content browsed by the historical user, for example, if the content browsed by the historical user is an article, subject word extraction and/or keyword extraction may be performed on the content browsed by the historical user, so as to obtain subject information of the content browsed by the historical user. Finally, the association between the subject information and the historical search keywords can be established to obtain the preset corresponding relationship.
It should be understood that, in order to improve the accuracy of subsequently determining the search keywords, target keywords which are input by the historical user more than a preset number of times may also be selected from the historical search keywords, and then the association between the topic information and the target keywords is established to obtain a preset corresponding relationship for the subsequent process.
In the embodiment of the present disclosure, the first candidate keyword may be determined in the preset corresponding relationship according to the topic information. The first candidate keyword is a search keyword related to the user's currently viewed content. Furthermore, in order to enable the search keywords displayed on the search page to better accord with the interests of the user, the content which is more interesting to the user can be determined according to the historical browsing data of the user, so that the second candidate keywords which are more interesting to the user can be obtained, and the corresponding search keywords can be displayed for the user by combining the first candidate keywords related to the currently browsed content of the user and the second candidate keywords which are more interesting to the user. By the method, the search keywords related to the currently browsed content can be displayed to the user while the user interest is met, so that the search path of the user is shortened, the intelligence of the user in the search process is improved, and the search requirement of the user is better met.
In a possible manner, determining the search keyword corresponding to the topic information according to the first candidate keyword and the second candidate keyword may be: the method comprises the steps of determining the display score of a first candidate keyword according to the association degree between the first candidate keyword and the subject information and the click data of a user for the first candidate keyword, and determining the display score of a second candidate keyword according to the click data of the user for the second candidate keyword. Then, among the first candidate keyword and the second candidate keyword, a keyword having a presentation score greater than a preset score may be determined as a search keyword corresponding to the topic information. The preset score may be set according to an actual situation, which is not limited in the embodiments of the present disclosure.
It should be appreciated that the presentation score may be used to characterize how important a keyword is in subsequent presentations. The higher the presentation score of the keyword, the more likely it is to be presented as a search keyword in the intermediate search interface.
In a possible manner, determining a presentation score of the first candidate keyword according to the association degree between the first candidate keyword and the topic information and the click data of the user for the first candidate keyword may be: determining a presentation score of the first candidate keyword according to the following formula:
S＝s1×(1+a×s2)
wherein S represents the display score of the first candidate keyword, S1Representing a presentation score, s, determined from user click data for a first candidate keyword2And a represents a preset constant.
It should be understood that the preset constant a in the above formula may be actually set, or may be calculated according to an empirical formula, and the like, and the embodiment of the present disclosure does not limit this.
For example, click data of a user in an electronic device or an application installed on the electronic device may be recorded, and a corresponding relationship between each content clicked by the user and the corresponding click data may be obtained, so that click data of the user for a first candidate keyword may be determined according to the first candidate keyword and the corresponding relationship, and a display score may be determined according to the click data.
It should be appreciated that the presentation score determined from the click data may be an intermediate presentation score for the first candidate keyword, rather than a final presentation score corresponding to the first candidate keyword. In addition, the process of determining the intermediate display score according to the click data of the user for the first candidate keyword and the process of determining the display score of the second candidate keyword according to the click data of the user for the second candidate keyword may also be implemented in a manner in the related art, and details are not repeated here.
After obtaining the display score determined by the user for the click data of the first candidate keyword and the association degree between the first candidate keyword and the topic information, the display score and the association degree may be substituted into the above formula to obtain the display score of the first candidate keyword for a subsequent process.
Specifically, since the first candidate keyword and the second candidate keyword both have corresponding display scores, the keyword having a display score greater than a preset score may be determined as a search keyword corresponding to the topic information and displayed on the search page. In such a way, the search keywords corresponding to the topic information are determined according to the historical search words input by the user after browsing the interface, and the search keywords corresponding to the topic information can be determined by combining with the higher-level search words clicked by the user, namely, the search keywords corresponding to the topic information are determined according to the content interested by the user, so that each user can see not only the search recommended words related to the content, but also the search recommended words more interested by the user. The method not only meets the interest of the user, but also avoids the consistency of the search keywords of the content detail page search entry and the search recommended words of the home page search entry, thereby shortening the search path of the user, improving the intelligence of the user in the search process, and further better meeting the search requirements of the user.
Based on the same inventive concept, the embodiment of the disclosure also provides a data display device. The data presentation means may be part or all of the electronic device in software, hardware or a combination of both. Referring to fig. 4, the data presentation apparatus 400 may include:
a first determining module 401, configured to determine subject information of a currently browsed content of a user;
a second determining module 402, configured to determine, in response to a search request triggered by the user in a page corresponding to currently browsed content, a search keyword corresponding to the topic information, and display a search page to the user to display the search keyword in a preset area of the search page, where the search keyword is obtained based on a search behavior analysis of a historical user after browsing content related to the topic information.
Optionally, the apparatus 400 further comprises:
the first analysis module is used for analyzing and obtaining the search keyword based on historical search words input by the historical user after browsing the content related to the subject information; and/or
And the second analysis module is used for analyzing and obtaining the search keyword based on historical browsing data of the historical user after browsing the content related to the topic information.
Optionally, the apparatus 400 further comprises:
the third determining module is used for determining the association degree between the search keywords and the subject information aiming at each search keyword obtained by analysis, and determining target search keywords of which the association degree is greater than a preset threshold value;
the second determining module 402 is configured to:
and displaying a search page to the user so as to display the target search keyword in a preset area of the search page.
Optionally, the first analysis module is to:
taking the historical search keywords with the times input by the historical user exceeding the preset times as target historical search words in the historical search keywords input by the historical user after the historical user browses the content related to the subject information;
and analyzing to obtain the search keyword based on the target historical search word.
Optionally, the second determining module 402 is configured to:
determining a first candidate keyword in a preset corresponding relation according to the subject information;
determining a second candidate keyword according to the historical browsing data of the user;
and determining a search keyword corresponding to the subject information according to the first candidate keyword and the second candidate keyword.
Optionally, the second determining module 402 is configured to:
determining a display score of the first candidate keyword according to the association degree between the first candidate keyword and the topic information and click data of the user aiming at the first candidate keyword;
determining the display score of the second candidate keyword according to the click data of the user aiming at the second candidate keyword;
and determining keywords with display scores larger than preset scores from the first candidate keywords and the second candidate keywords as search keywords corresponding to the topic information.
Optionally, the second determining module 402 is configured to:
determining a presentation score of the first candidate keyword according to the following formula:
S＝s1×(1+a×s2)
wherein S represents a presentation score of the first candidate keyword, S1Representing a presentation score, s, determined from click data of the user for the first candidate keyword2And representing the association degree between the first candidate keyword and the topic information, wherein a represents a preset constant.
Optionally, the apparatus 500 further comprises:
the third determining module is used for determining a first target keyword, the times of which are input by the historical user exceeds preset times, in the historical search keywords;
and the first establishing module is used for establishing the association between the historical subject information and the first target keyword to obtain the preset corresponding relation.
Optionally, the apparatus 500 further comprises:
the fourth determination module is used for determining the association degree between the historical search keywords and the browsing interface of the historical user aiming at each historical search keyword input by the historical user after the browsing interface;
a fifth determining module, configured to use the historical search keyword with the relevancy degree greater than a preset threshold as a second target keyword;
and the second establishing module is used for establishing the association between the historical subject information and the second target keyword to obtain the preset corresponding relation.
With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.
Based on the same inventive concept, the embodiments of the present disclosure further provide a computer-readable medium, on which a computer program is stored, and the computer program, when executed by a processing device, implements the steps of any of the data presentation methods described above.
Based on the same inventive concept, an embodiment of the present disclosure further provides an electronic device, including:
a storage device having a computer program stored thereon;
and the processing device is used for executing the computer program in the storage device so as to realize the steps of any data display method.
Referring now to FIG. 5, a block diagram of an electronic device 500 suitable for use in implementing embodiments of the present disclosure is shown. The terminal device in the embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 5 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 5, electronic device 500 may include a processing means (e.g., central processing unit, graphics processor, etc.) 501 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)502 or a program loaded from a storage means 508 into a Random Access Memory (RAM) 503. In the RAM 503, various programs and data necessary for the operation of the electronic apparatus 500 are also stored. The processing device 501, the ROM 502, and the RAM 503 are connected to each other through a bus 504. An input/output (I/O) interface 505 is also connected to bus 504.
Generally, the following devices may be connected to the I/O interface 505: input devices 506 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 507 including, for example, a Liquid Crystal Display (LCD), speakers, vibrators, and the like; storage devices 508 including, for example, magnetic tape, hard disk, etc.; and a communication device 509. The communication means 509 may allow the electronic device 500 to communicate with other devices wirelessly or by wire to exchange data. While fig. 5 illustrates an electronic device 500 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided.
In particular, according to an embodiment of the present disclosure, the processes described above with reference to the flowcharts may be implemented as computer software programs. For example, embodiments of the present disclosure include a computer program product comprising a computer program carried on a non-transitory computer readable medium, the computer program containing program code for performing the method illustrated by the flow chart. In such an embodiment, the computer program may be downloaded and installed from a network via the communication means 509, or installed from the storage means 508, or installed from the ROM 502. The computer program performs the above-described functions defined in the methods of the embodiments of the present disclosure when executed by the processing device 501.
It should be noted that the computer readable medium in the present disclosure can be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In the present disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In contrast, in the present disclosure, a computer readable signal medium may comprise a propagated data signal with computer readable program code embodied therein, either in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
In some embodiments, the communication may be performed using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may be interconnected with any form or medium of digital data communication (e.g., a communication network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device.
The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: determining the subject information of the current browsing content of the user; responding to a search request triggered by the user in a page corresponding to the currently browsed content, determining a search keyword corresponding to the subject information, and displaying the search page to the user to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on the search behavior analysis of the history user after browsing the content related to the subject information.
Computer program code for carrying out operations for the present disclosure may be written in any combination of one or more programming languages, including but not limited to an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The modules described in the embodiments of the present disclosure may be implemented by software or hardware. Wherein the name of a module in some cases does not constitute a limitation on the module itself.
The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.
In the context of this disclosure, a machine-readable medium may be a tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. The machine-readable medium may be a machine-readable signal medium or a machine-readable storage medium. A machine-readable medium may include, but is not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any suitable combination of the foregoing. More specific examples of a machine-readable storage medium would include an electrical connection based on one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
In accordance with one or more embodiments of the present disclosure, an example provides a data presentation method, the method including:
determining the subject information of the current browsing content of the user;
responding to a search request triggered by the user in a page corresponding to the currently browsed content, determining a search keyword corresponding to the subject information, and displaying the search page to the user to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on the search behavior analysis of the history user after browsing the content related to the subject information.
Example two provides the method of example one, further comprising, in accordance with one or more embodiments of the present disclosure:
analyzing to obtain the search keyword based on a historical search word input by the historical user after browsing the content related to the subject information; and/or
And analyzing to obtain the search keyword based on historical browsing data of the historical user after browsing the content related to the topic information.
Example three provides the method of example one, further comprising, in accordance with one or more embodiments of the present disclosure:
determining the association degree between the search keyword and the topic information aiming at each search keyword obtained by analysis;
determining the target search keywords with the relevance degrees larger than a preset threshold;
displaying a search page to the user to display the search keyword in a preset area of the search page, wherein the search page comprises:
and displaying a search page to the user so as to display the target search keyword in a preset area of the search page.
According to one or more embodiments of the present disclosure, example four provides the method of example two, analyzing the search keyword based on a historical search term input by the historical user after browsing the content related to the topic information, including:
taking the historical search keywords with the times input by the historical user exceeding the preset times as target historical search words in the historical search keywords input by the historical user after the historical user browses the content related to the subject information;
and analyzing to obtain the search keyword based on the target historical search word.
Example five provides the method of any one of examples one to four, wherein the determining a search keyword corresponding to the topic information includes:
determining a first candidate keyword in a preset corresponding relation according to the subject information;
determining a second candidate keyword according to the historical browsing data of the user;
and determining a search keyword corresponding to the subject information according to the first candidate keyword and the second candidate keyword.
According to one or more embodiments of the present disclosure, example six provides the method of example five, the determining a search keyword corresponding to the topic information according to the first candidate keyword and the second candidate keyword includes:
determining a display score of the first candidate keyword according to the association degree between the first candidate keyword and the topic information and click data of the user aiming at the first candidate keyword;
determining the display score of the second candidate keyword according to the click data of the user aiming at the second candidate keyword;
and determining keywords with display scores larger than preset scores from the first candidate keywords and the second candidate keywords as search keywords corresponding to the topic information.
According to one or more embodiments of the present disclosure, example seven provides the method of example six, wherein determining a presentation score of the first candidate keyword according to the association degree between the first candidate keyword and the topic information and the click data of the user for the first candidate keyword comprises:
determining a presentation score of the first candidate keyword according to the following formula:
S＝s1×(1+a×s2)
wherein S represents a presentation score of the first candidate keyword, S1Representing a presentation score, s, determined from click data of the user for the first candidate keyword2And representing the association degree between the first candidate keyword and the topic information, wherein a represents a preset constant.
Example eight provides, in accordance with one or more embodiments of the present disclosure, a data presentation apparatus, the apparatus comprising:
the first determining module is used for determining the subject information of the currently browsed content of the user;
and the second determining module is used for responding to a search request triggered by the user in a page corresponding to the currently browsed content, determining a search keyword corresponding to the subject information, and displaying a search page to the user so as to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on the search behavior analysis of the historical user after browsing the content related to the subject information.
Example nine provides a computer readable medium having stored thereon a computer program that, when executed by a processing device, performs the steps of the method of any one of examples one to seven in accordance with one or more embodiments of the present disclosure.
Example ten provides, in accordance with one or more embodiments of the present disclosure, an electronic device, comprising:
a storage device having a computer program stored thereon;
processing means for executing the computer program in the storage means to carry out the steps of the method of any one of examples one to seven.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the disclosure herein is not limited to the particular combination of features described above, but also encompasses other embodiments in which any combination of the features described above or their equivalents does not depart from the spirit of the disclosure. For example, the above features and (but not limited to) the features disclosed in this disclosure having similar functions are replaced with each other to form the technical solution.
Further, while operations are depicted in a particular order, this should not be understood as requiring that such operations be performed in the particular order shown or in sequential order. Under certain circumstances, multitasking and parallel processing may be advantageous. Likewise, while several specific implementation details are included in the above discussion, these should not be construed as limitations on the scope of the disclosure. Certain features that are described in the context of separate embodiments can also be implemented in combination in a single embodiment. Conversely, various features that are described in the context of a single embodiment can also be implemented in multiple embodiments separately or in any suitable subcombination.
Although the subject matter has been described in language specific to structural features and/or methodological acts, it is to be understood that the subject matter defined in the appended claims is not necessarily limited to the specific features or acts described above. Rather, the specific features and acts described above are disclosed as example forms of implementing the claims. With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Claims (10)

1. A method for presenting data, the method comprising:
determining the subject information of the current browsing content of the user;
responding to a search request triggered by the user in a page corresponding to the currently browsed content, determining a search keyword corresponding to the subject information, and displaying the search page to the user to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on the search behavior analysis of the history user after browsing the content related to the subject information.
2. The method of claim 1, further comprising:
analyzing to obtain the search keyword based on a historical search word input by the historical user after browsing the content related to the subject information; and/or
And analyzing to obtain the search keyword based on historical browsing data of the historical user after browsing the content related to the topic information.
3. The method of claim 1, further comprising:
determining the association degree between the search keyword and the topic information aiming at each search keyword obtained by analysis;
determining the target search keywords with the relevance degrees larger than a preset threshold;
displaying a search page to the user to display the search keyword in a preset area of the search page, wherein the search page comprises:
and displaying a search page to the user so as to display the target search keyword in a preset area of the search page.
4. The method of claim 2, wherein analyzing the search keyword based on historical search terms input by the historical user after browsing the content related to the subject information comprises:
taking the historical search keywords with the times input by the historical user exceeding the preset times as target historical search words in the historical search keywords input by the historical user after the historical user browses the content related to the subject information;
and analyzing to obtain the search keyword based on the target historical search word.
5. The method according to any one of claims 1-4, wherein the determining the search keyword corresponding to the topic information comprises:
determining a first candidate keyword in a preset corresponding relation according to the subject information;
determining a second candidate keyword according to the historical browsing data of the user;
and determining a search keyword corresponding to the subject information according to the first candidate keyword and the second candidate keyword.
6. The method of claim 5, wherein determining the search keyword corresponding to the topic information according to the first candidate keyword and the second candidate keyword comprises:
determining a display score of the first candidate keyword according to the association degree between the first candidate keyword and the topic information and click data of the user aiming at the first candidate keyword;
determining the display score of the second candidate keyword according to the click data of the user aiming at the second candidate keyword;
and determining keywords with display scores larger than preset scores from the first candidate keywords and the second candidate keywords as search keywords corresponding to the topic information.
7. The method of claim 6, wherein determining the presentation score of the first candidate keyword according to the association degree between the first candidate keyword and the topic information and the click data of the user for the first candidate keyword comprises:
determining a presentation score of the first candidate keyword according to the following formula:
S＝s1×(1+a×s2)
wherein S represents a presentation score of the first candidate keyword, S1Representing a presentation score, s, determined from click data of the user for the first candidate keyword2And representing the association degree between the first candidate keyword and the topic information, wherein a represents a preset constant.
8. A data presentation device, the device comprising:
the first determining module is used for determining the subject information of the currently browsed content of the user;
and the second determining module is used for responding to a search request triggered by the user in a page corresponding to the currently browsed content, determining a search keyword corresponding to the subject information, and displaying a search page to the user so as to display the search keyword in a preset area of the search page, wherein the search keyword is obtained based on the search behavior analysis of the historical user after browsing the content related to the subject information.
9. A computer-readable medium, on which a computer program is stored, characterized in that the program, when being executed by processing means, carries out the steps of the method of any one of claims 1 to 7.
10. An electronic device, comprising:
a storage device having a computer program stored thereon;
processing means for executing the computer program in the storage means to carry out the steps of the method according to any one of claims 1 to 7.
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