CN108769725A - Application program launching method, device, storage medium and computer equipment is broadcast live - Google Patents

Application program launching method, device, storage medium and computer equipment is broadcast live Download PDF

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Publication number
CN108769725A
CN108769725A CN201810580702.XA CN201810580702A CN108769725A CN 108769725 A CN108769725 A CN 108769725A CN 201810580702 A CN201810580702 A CN 201810580702A CN 108769725 A CN108769725 A CN 108769725A
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CN
China
Prior art keywords
category label
category
guide page
application program
live
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Granted
Application number
CN201810580702.XA
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Chinese (zh)
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CN108769725B (en
Inventor
钟振杰
潘志勇
陈青朴
刘善广
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Guangzhou Huya Information Technology Co Ltd
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Guangzhou Huya Information Technology Co Ltd
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Priority to CN201810580702.XA priority Critical patent/CN108769725B/en
Publication of CN108769725A publication Critical patent/CN108769725A/en
Application granted granted Critical
Publication of CN108769725B publication Critical patent/CN108769725B/en
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Classifications

    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/43—Processing of content or additional data, e.g. demultiplexing additional data from a digital video stream; Elementary client operations, e.g. monitoring of home network or synchronising decoder's clock; Client middleware
    • H04N21/431—Generation of visual interfaces for content selection or interaction; Content or additional data rendering
    • H04N21/4312—Generation of visual interfaces for content selection or interaction; Content or additional data rendering involving specific graphical features, e.g. screen layout, special fonts or colors, blinking icons, highlights or animations
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/482—End-user interface for program selection
    • H04N21/4826—End-user interface for program selection using recommendation lists, e.g. of programs or channels sorted out according to their score
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40—Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47—End-user applications
    • H04N21/485—End-user interface for client configuration
    • H04N21/4858—End-user interface for client configuration for modifying screen layout parameters, e.g. fonts, size of the windows
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/80—Generation or processing of content or additional data by content creator independently of the distribution process; Content per se
    • H04N21/83—Generation or processing of protective or descriptive data associated with content; Content structuring
    • H04N21/84—Generation or processing of descriptive data, e.g. content descriptors
    • H04N21/8405—Generation or processing of descriptive data, e.g. content descriptors represented by keywords

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  • Engineering & Computer Science (AREA)
  • Multimedia (AREA)
  • Signal Processing (AREA)
  • Human Computer Interaction (AREA)
  • Databases & Information Systems (AREA)
  • Software Systems (AREA)
  • Information Transfer Between Computers (AREA)

Abstract

The present invention provides a kind of live streaming application program launching method, device, storage medium and computer equipment, with solve it is existing in the prior art users ' individualized requirement cannot be satisfied due to live video recommendation caused by the not high disadvantage of user's retention ratio.One of method includes step：Live streaming application program launching request is sent to server；Receive the server feedback with relevant several category labels are broadcast live；Generate the guide page for including several category labels, wherein the guide page is for guiding user to select interested category label from several category labels, to carry out corresponding live video recommendation；Show the guide page.The embodiment of the present invention can be directed to the recommendation that users ' individualized requirement is broadcast live video, improve user's retention ratio.

Description

Application program launching method, device, storage medium and computer equipment is broadcast live
Technical field
The present invention relates to field of computer technology, specifically, the present invention relates to a kind of live streaming application program launching method, Device, storage medium and computer equipment.
Background technology
With the development of technology, live streaming App (Application, application program) occurs like the mushrooms after rain, more and more Main broadcaster by the way that App is broadcast live to the various contents of user live broadcast.Under normal circumstances, the live video category being broadcast live in App is numerous.Face The live video so numerous to category, current technology scheme are recommended generally by the mode of specified category label to user Live video.However this kind of mode cannot be satisfied individual demand of the user to live video, cause user's retention ratio not high.
Invention content
The present invention is for existing in the prior art since live video recommendation cannot be satisfied users ' individualized requirement and lead The not high disadvantage of user's retention ratio of cause proposes that a kind of live streaming application program launching method, device, storage medium and computer are set It is standby, the recommendation that users ' individualized requirement is broadcast live video can be directed to, improve user's retention ratio.
The embodiment of the present invention provides a kind of live streaming application program launching method, including step according to the first aspect：
Live streaming application program launching request is sent to server；
Receive the server feedback with relevant several category labels are broadcast live；
Generate the guide page for including several category labels, wherein the guide page is for guiding user from several product Interested category label is selected in class label, to carry out corresponding live video recommendation；
Show the guide page.
In one embodiment, it is described it is receiving the server feedback with several relevant category labels, packet is broadcast live It includes：
Receive the weight with several relevant category labels of live streaming and each category label of the server feedback.
In one embodiment, the generation includes the guide page of several category labels, including：
According to the weight of each category label, display parameters of each category label in guide page are determined；
According to display parameters of each category label in guide page, guide page is generated.
In one embodiment, the display parameters include display size and/or display location；The display size and institute State weight direct proportionality；The display location is as weight sequence from big to small is from the centre position of guide page to guiding The marginal position diffusion of page.
In one embodiment, it is described it is receiving the server feedback with several relevant category labels are broadcast live, also Including：
Receive the key application word of each category label of the server feedback.
In one embodiment, the display parameters include display location；
The weight according to each category label determines display parameters of each category label in guide page, including：
Locally applied list is scanned, the local application name for having installed application is obtained；
The local application name for having installed application is matched with the key application word of each category label；
If there are matched category label, determine the display location of matched category label with weight from big to small suitable Marginal position diffusion of the sequence from the centre position of guide page to guide page, the display location of unmatched category label is with weight Sequence from big to small is spread from the marginal position of matched category label to the marginal position of guide page；
If matched category label is not present, determine the display location of each category label with weight from big to small suitable Marginal position diffusion of the sequence from the centre position of guide page to guide page.
In one embodiment, the display parameters include display size；
The weight according to each category label determines display parameters of each category label in guide page, including：
Locally applied list is scanned, the local application name for having installed application is obtained；
The local application name for having installed application is matched with the key application word of each category label；
If there are matched category label, determine the display size of matched category label with weight from big to small suitable Sequence is successively decreased successively since default full-size, the sequence of the display size of unmatched category label with weight from big to small Successively decrease successively since the minimum dimension of matched category label；
If matched category label is not present, determine the display size of each category label with weight from big to small suitable Sequence is successively decreased successively since default full-size.
In one embodiment, the displaying guide page, later, including：
The interested category label that user selects in the guide page is sent to the server；
Receive the server feedback live video corresponding with interested category label and with acquiescence category mark Sign corresponding live video；
According to the corresponding live video of interested category label and the corresponding live video of acquiescence category label, generate Live video recommends the page；
Show that the live video recommends the page.
In one embodiment, described that the interested product that user selects in the guide page are sent to the server Class label further includes later：
If the user logged in the live streaming application program by login account, obtain under the login account Live video recommends the page；
Show that the live video under the login account recommends the page.
The embodiment of the present invention additionally provides another live streaming application program launching method according to the second aspect, including Step：
Receive the live streaming application program launching request that client is sent；
To the client feedback and several relevant category labels of live streaming, so that the client is generated comprising several The guide page of a category label.
In one embodiment, the live streaming application program launching request includes user identifier；
It is described to the client feedback with relevant several category labels are broadcast live, including：
Judge the user identifier whether be pre-set gray scale user user identifier；
If so, to the client feedback and several relevant category labels of live streaming, otherwise forbid to the client Feedback and several relevant category labels of live streaming.
The embodiment of the present invention additionally provides a kind of live streaming application program launching device according in terms of third, including：
Request sending module, for sending live streaming application program launching request to server；
Category label receiving module, for receiving the server feedback and relevant several category labels being broadcast live；
Guide page generation module, for generating the guide page for including several category labels, wherein the guide page is used for Guiding user selects interested category label from several category labels, to carry out corresponding live video recommendation；
Guide page display module, for showing the guide page.
The embodiment of the present invention additionally provides another live streaming application program launching device according to the 4th aspect, including：
Request receiving module, the live streaming application program launching request for receiving client transmission；
Category label sending module is used for the client feedback and several relevant category labels of live streaming, so that The client generates the guide page for including several category labels.
The embodiment of the present invention provides a kind of computer readable storage medium, is stored thereon with according to the 5th aspect Computer program, the program realize the live streaming application program launching method described in above-mentioned any one when being executed by processor.
The embodiment of the present invention additionally provides a kind of computer equipment, the computer equipment packet according to the 6th aspect It includes：
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors so that one or more of processing Device realizes the live streaming application program launching method described in above-mentioned any one.
Above-mentioned live streaming application program launching method, device, storage medium and computer equipment is opened in live streaming application program When dynamic, server issues several category labels to client, and client, which is generated and shown according to several category labels, draws Page is led, then user can select interested category label according to personalized needs in guide page, subsequent recommendation Live video is the interested live video of user, therefore improves the satisfaction that user watches live video, improves use Family retention ratio.
The additional aspect of the present invention and advantage will be set forth in part in the description, these will become from the following description Obviously, or practice through the invention is recognized.
Description of the drawings
Above-mentioned and/or additional aspect and advantage of the invention will become from the following description of the accompanying drawings of embodiments Obviously and it is readily appreciated that, wherein：
Fig. 1 is the flow diagram of the live streaming application program launching method of one embodiment of the invention；
Fig. 2 is the flow diagram of the guide page generation method of one embodiment of the invention；
Fig. 3 is the flow that display parameters of each category label of one embodiment of the invention in guide page determine method Schematic diagram；
Fig. 4 is the stream that display parameters of each category label of another embodiment of the present invention in guide page determine method Journey schematic diagram；
Fig. 5 is the flow diagram of the live streaming application program launching method of another embodiment of the present invention；
Fig. 6 is the schematic diagram of the category label selection interface of one embodiment of the invention；
Fig. 7 is the schematic diagram at guide page interface after the completion of the category label of one embodiment of the invention selects；
Fig. 8 is the schematic diagram of the live streaming application program home interface of one embodiment of the invention；
Fig. 9 is the structural schematic diagram of the live streaming application program launching device of one embodiment of the invention；
Figure 10 is the flow diagram of the live streaming application program launching method of another embodiment of the present invention；
Figure 11 is the structural schematic diagram of the live streaming application program launching device of another embodiment of the present invention；
Figure 12 is the structural schematic diagram of the computer equipment of one embodiment of the invention.
Specific implementation mode
The embodiment of the present invention is described below in detail, examples of the embodiments are shown in the accompanying drawings, wherein from beginning to end Same or similar label indicates same or similar element or element with the same or similar functions.Below with reference to attached The embodiment of figure description is exemplary, and is only used for explaining the present invention, and is not construed as limiting the claims.
Those skilled in the art of the present technique are appreciated that unless expressly stated, singulative " one " used herein, " one It is a ", " described " and "the" may also comprise plural form.It is to be further understood that is used in the specification of the present invention arranges It refers to there are the feature, integer, step, operation, element and/or component, but it is not excluded that presence or addition to take leave " comprising " Other one or more features, integer, step, operation, element, component and/or their group.Wording used herein " and/ Or " include that the whole of one or more associated list items or any cell are combined with whole.
Those skilled in the art of the present technique are appreciated that unless otherwise defined, all terms used herein (including technology art Language and scientific terminology), there is meaning identical with the general understanding of the those of ordinary skill in fields of the present invention.Should also Understand, those terms such as defined in the general dictionary, it should be understood that have in the context of the prior art The consistent meaning of meaning, and unless by specific definitions as here, the meaning of idealization or too formal otherwise will not be used To explain.
It includes setting for wireless signal receiver that those skilled in the art of the present technique, which are appreciated that client used herein above both, It is standby, only have the equipment of the wireless signal receiver of non-emissive ability, and include the equipment for receiving and emitting hardware, has The reception of two-way communication on bidirectional communication link, can be executed and emit the equipment of hardware.This equipment may include：Honeycomb Or other communication equipments, with single line display or multi-line display or without the honeycomb of multi-line display or other Communication equipment；PCS (Personal Communications Service, PCS Personal Communications System), can be with combine voice, number According to processing, fax and/or communication ability；PDA (Personal Digital Assistant, personal digital assistant), May include radio frequency receiver, pager, the Internet/intranet access, web browser, notepad, calendar and/or GPS (Global Positioning System, global positioning system) receiver；Conventional laptop and/or palmtop computer or Other equipment, has and/or the conventional laptop including radio frequency receiver and/or palmtop computer or other equipment.This In used client can be portable, can transport, be mounted on the vehicles (aviation, sea-freight and/or land) in, or Person is suitable for and/or is configured in local runtime, and/or with distribution form, operates in any other position in the earth and/or space Set operation.Client used herein above can also be communication terminal, access terminals, music/video playback terminal, such as can be with It is PDA, MID (Mobile Internet Device, mobile internet device) and/or with music/video playing function Mobile phone can also be the equipment such as smart television, set-top box.
Those skilled in the art of the present technique are appreciated that server used herein above includes but not limited to computer, network The cloud that host, single network server, multiple network server collection or multiple servers are constituted.Here, cloud is by being based on cloud computing A large amount of computers or network server of (Cloud Computing) are constituted, wherein and cloud computing is one kind of Distributed Calculation, A super virtual computer being made of the computer collection of a group loose couplings.In the embodiment of the present invention, far-end network is set It can be realized and be communicated by any communication mode between standby, terminal device and server, including but not limited to, be based on 3GPP (3rd Generation Partnership Project, third generation partner program), LTE (Long Term Evolution, it is long Phase evolution), (Worldwide Interoperability for Microwave Access, worldwide interoperability for microwave connect WIMAX Enter) mobile communication, based on TCP/IP (Transmission Control Protocol/Internet Protocol, transmission Control protocol/Internet Protocol), the computer network of UDP (User Datagram Protocol, User Datagram Protocol) Network communicates and the low coverage wireless transmission method based on bluetooth, Infrared Transmission standard.
Below from the angle of client, the angle of server, it is situated between in detail to the specific implementation mode of the present invention It continues.
First from the angle of client, to the specific embodiment party of present invention live streaming application program launching method and device Formula describes in detail.
As shown in Figure 1, in one embodiment, a kind of live streaming application program launching method, including step：
S101, live streaming application program launching request is sent to server.
It is the application program, such as protruding canine teeth App etc. that can be broadcast live that application program, which is broadcast live,.Live streaming application program launching is asked Ask the request that the when of opening live streaming application program for user generates.In view of the interested content of user generally compares fixation, it is not necessarily to Guide page is all shown when live streaming application program launching, therefore, optionally, the live streaming application program launching in the present embodiment is asked every time Ask the request for starting for the first time for new user and being generated when live streaming application program, wherein new user includes after live streaming application program unloads The user reinstalled or the user that live streaming application program is restarted after cleaning live streaming application data.Further, Live streaming application program launching request in the present embodiment is that the request generated when application program is broadcast live in new user cold start-up for the first time.
S102, receive the server feedback with several relevant category labels are broadcast live.
Category herein refers to that the type of live video, the live video of each category correspond to a category label.Clothes After business device receives live streaming application program launching request, reads pre-stored and several relevant category labels are broadcast live, and It is handed down to client.
Server storage with relevant several category labels are broadcast live there are many generating mode, for example, server according to The data feedback of live streaming application program analyzes the high category of nearest one section of clicking rate, generates corresponding category label, Huo Zhefen The high category of nearest one section of comment number is precipitated, generates corresponding category label etc..
During causing client to be constantly in acquisition category label due to network failure etc., influence The normal use of application program is broadcast live, optionally, category label can be set and obtain the time, if server issues category label Failure obtains less than category label that is, in preset time, does not then regenerate and show guide page, is directly entered live streaming and applies journey Sequence homepage.Alternatively, can also a acquiescence category label be locally configured, when server issues the failure of category label, then open up Show local acquiescence category label.
S103, generation include the guide pages of several category labels, wherein the guide page is used to guide user from several Interested category label is selected in a category label, to carry out corresponding live video recommendation.
After receiving several category labels, guide page is generated according to certain rule, is shown in the guide page each Category label, user can select oneself interested category label by the guide page, and then can subsequently watch oneself Live video corresponding to interested category label.
S104, the displaying guide page.
General live streaming application program can show welcome page when starting for the first time, after showing welcome page, you can to show the guiding Page.After user starts live streaming application program, during bootload page for the first time, loading animations can also be set, to carry Awake user currently obtains category label from server and generates guide page.The concrete form of loading animations can be according to reality Border needs voluntarily to be arranged.Furthermore it is also possible to using existing mode in the prior art to start page loading animation effects into Row optimization, for example, increase the fluency when rotation of loading circles, after loading successfully, the small amplification again of loading circles, and open up Show the guiding page.
The display format of category label can be configured according to actual needs.For example, the display format of category label is Background+word (i.e. the title of category label), background are to carry the medium of word, and shape can be round, ellipse or square Shape etc. can also be that different background colors is arranged in each category label.In addition, category label can also carry one when showing The dynamic effect of point floating.
When numerous in view of category number of labels, if only shown in a page, each category mark may be caused The display size of label is too small, it has not been convenient to which user selects or cause to falsely drop to select, and therefore, can show category mark by multiple pages Label, user can check more category labels by left and right, upper or lower slider.By multiple category label Pagination Displays, And it can be realized according to existing mode in the prior art in such a way that hiding category label is checked in sliding.
In addition, in guide page other than display waits for the category label of selection, can also show according to actual needs in other Hold.For example, by taking protruding canine teeth App as an example, can also be shown in guide page：The icon of protruding canine teeth younger sister+official documents and correspondence prompts " Custom House Welcome to Custom House protruding canine teeth , select the content that you like~".It should be understood that the mode of this kind of icon+official documents and correspondence prompt is given for example only, user It can also only show that icon or official documents and correspondence prompt, the word content of official documents and correspondence prompt are also not limited to above-mentioned example as needed.
If App is broadcast live in the improper closing of user after guide page displaying, live streaming next time App continues to show this guiding when starting Page.If interested category label has been selected in user or the interested category label of selection is skipped in selection, App is broadcast live Next time no longer shows when starting.The realization process of the logic can be：Judge whether the homepage for entering live streaming App, if Showed the homepage of live streaming App, then this guide page is no longer shown, otherwise shows this guide page.
The present embodiment can show that guide page, user can be according to personalized needs after application program launching is broadcast live Interested category label is selected in guide page, the live video of subsequent recommendation is the interested live video of user, because This improves the satisfaction that user watches live video, improves user's retention ratio.
In one embodiment, it is described it is receiving the server feedback with several relevant category labels, packet is broadcast live It includes：Receive the weight with several relevant category labels of live streaming and each category label of the server feedback.
In the present embodiment, server not only to several category labels of client feedback, also while feeding back each category mark The weight of label.There are many kinds of the weight generating modes of each category label, for example, user can manually divide according to data such as temperatures Each respective weight of category label is precipitated, then the weight of each category label is set in the server, in another example, server The total click volume for obtaining the corresponding live video of each category label is obtained according to total click volume by certain algorithm each The weight of category label.
As shown in table 1 below, it is the title and its weight of the part category label of a specific embodiment.In the table 1, first row For the outer aobvious word of category label, i.e., when showing guide page, the category label substance that is shown in guide page include using alliance, Danger spot seeks survival, king's honor etc., and second is classified as the identity of category label, each can be identified by identity Category label, third are classified as the weight of category label, and the weight highest of brave alliance is can be seen that from the table, are 100, CF hands The weight of trip is minimum, is 8.
The title and its weight of 1 category label of table
In one embodiment, as shown in Fig. 2, the generation includes the guide page of several category labels, including：
S1031, according to the weight of each category label, determine display parameters of each category label in guide page.
In view of the larger category label of weight is usually the more interested category label of user, therefore work as category label When quantity is more, quickly select oneself interested category label, the weight according to each category label true in order to facilitate user The display parameters of fixed each category label, the preferentially eye-catching displaying of the bigger category label of weight.
S1032, the display parameters according to each category label in guide page generate guide page.
After the display parameters of each category label determine, so that it may to generate guide page.
In one embodiment, the display parameters include display size and/or display location；The display size and institute State weight direct proportionality；The display location is as weight sequence from big to small is from the centre position of guide page to guiding The marginal position diffusion of page.
Display size means that the weight of category label is bigger with weight direct proportionality, and display size is bigger, tool Body, each category label can be ranked up successively according to the sequence of weight from big to small, then corresponding display size from It arrives greatly and small successively decreases successively.In order to avoid display size is excessive or display size is too small, maximum display size and most can be set Small display size, when display size is more than that maximum display size show according to maximum display size, when display size be less than it is minimum It is shown according to minimum display size when display size.
It should be understood that determining that display size, user can also be logical using other manner except through proportional relationship It crosses weight and determines display size, as long as can characterize the small display size of weight is less than the big display size of weight i.e. on the whole It can.For example, the correspondence of weight sector and display size can be set, it will be positioned at the category label of some weight sector Display size is disposed as corresponding fixed display size, in addition, if the minimum value of a weight sector a is weighed more than another The maximum value of weight section b, then the corresponding display sizes of weight sector a are more than the corresponding display sizes of weight sector b.
Display location is expanded with marginal position of the sequence from the centre position of guide page to guide page of weight from big to small It dissipates, i.e. the bigger category label of weight is shown closer to the centre position of guide page, and the smaller category label of weight is closer to drawing The marginal position for leading page is shown.When determining the display location of each category label according to weight, any two category in principle It is not overlapped between label.
In one embodiment, it is described it is receiving the server feedback with several relevant category labels are broadcast live, also Including：Receive the key application word of each category label of the server feedback.
In the present embodiment, key application word is the keyword with the relevant application of category label.Server interface is issuing When category label and weight, increase issues field " key application word ", for being matched after local scanning application name.Each product The key application word of class label can be actually needed according to user and be configured.
As shown in table 2, it is each category label of an embodiment, the weight of each category label and each category label Key application word.The 4th is classified as the corresponding key application word of each category label, each key application word field in the table 2 In include multiple keywords, separated by commas can be used between multiple keywords.
2 each category label of table, the weight of each category label and the key application word of each category label
In view of the local application downloaded is generally the interested application of user, therefore selection is clicked in order to promote user Category label conversion ratio, server background interface, which issues, increases the corresponding key application word field of category label in data, Client, which increases, scans locally applied name logic, i.e., by the key application word of the category label issued and the progress of locally applied name Match, matched category label is usually the interested category of user, therefore the preferential eye-catching matched category label of displaying.In order to more Good understanding process, is introduced with reference to two specific embodiments.
In one embodiment, as shown in figure 3, the display parameters include display location；It is described according to each category mark The weight of label determines display parameters of each category label in guide page, including：
S1031a, the locally applied list of scanning, obtain the local application name for having installed application.
Client is before entering guide page, during loading, scans locally applied list, obtains local pacified Fill the application name of application.Cause guide page not show normally in order to avoid locally applied list scan overlong time, influences The usage experience of user, optionally, can be arranged longest sweep time is limited at the beginning of x seconds, such as x seconds be set to 3 seconds, is more than longest Sweep time limits x seconds, then stops scanning, and the category label and weight issued according to server generates guide page.
Furthermore, it is contemplated that the category of the application of user oneself installation is that the interested category possibility of user is bigger, it is Saving sweep time can only scan the list of application of user oneself installation, not to the preassembled application of FTP client FTP It is scanned.
S1031b, the local application name for having installed application is matched with the key application word of each category label.
The key application word for locally having installed the application name of application and server issues is matched.If a category The key application word of label is matched with one of application name, it may be determined that the category label is very likely the interested product of user Class label needs preferentially to show.Optionally, matched category label can be stored in a list, is such as included in " user's preparation In interest category " list, unmatched category label is stored in another list, is such as included in " user lose interest in category " row In table.
If S1031c, there are matched category label, determine the display location of matched category label as weight is from big Centre position to small sequence from guide page is spread to the marginal position of guide page, the display location of unmatched category label As the sequence of weight from big to small is spread from the marginal position of matched category label to the marginal position of guide page.
Matched category label bigger may be the interested category label of user, it is therefore desirable to preferential displaying.If only There are a matched category labels, then can include in the centre position of guide page, others by the matched category label Unmatched category label is according to weight sequence from big to small to guide page since centre position (not including centre position) Marginal position is spread.If there is multiple matched category labels, then multiple matched category labels also according to weight from greatly to Small sequence, which is spread from the centre position (including centre position) of guiding to the marginal position of guide page, to be shown, unmatched category Label is shown since the marginal position of matched category label to the marginal position of guide page.
If S1031d, matched category label is not present, determine the display location of each category label as weight is from big It is spread to the marginal position of guide page in centre position to small sequence from guide page.
If a category label all mismatches, by all category labels according to weight sequence from big to small from drawing Display is spread to the marginal position of guide page in the centre position for leading page.
In another embodiment, the display parameters include display size；As shown in figure 4, described according to each category The weight of label determines display parameters of each category label in guide page, including：
S10311, the locally applied list of scanning, obtain the local application name for having installed application.
Client is before entering guide page, during loading, scans locally applied list, obtains local pacified Fill the application name of application.Cause guide page not show normally in order to avoid locally applied list scan overlong time, influences The usage experience of user, optionally, can be arranged longest sweep time is limited at the beginning of x seconds, such as x seconds be set to 3 seconds, is more than longest Sweep time limits x seconds, then stops scanning, and the category label and weight issued according to server generates guide page.
Compare furthermore, it is contemplated that the corresponding category of application of user oneself installation is the interested category possibility of user Greatly, in order to save sweep time, the list of application of user oneself installation can be only scanned, it is not preassembled to FTP client FTP Using being scanned.
S10312, the local application name for having installed application is matched with the key application word of each category label.
The key application word for locally having installed the application name of application and server issues is matched.If a category The key application word of label is matched with one of application name, it may be determined that the category label is very likely the interested product of user Class label needs preferentially to show.Optionally, matched category label can be stored in a list, is such as included in " user's preparation In interest category " list, unmatched category label is stored in another list, is such as included in " user lose interest in category " row In table.
If S10313, there are matched category label, determine the display size of matched category label as weight is from big Successively decrease successively since default full-size to small sequence, the display size of unmatched category label with weight from greatly to Small sequence is successively decreased successively since the minimum dimension of matched category label.
Matched category label bigger may be the interested category label of user, it is therefore desirable to significantly displaying.If only There are a matched category labels, then can set the matched category label display size to maximum, it is other not Decreasing order of the display size for the category label matched according to weight from big to small.If there is multiple matched category labels, Then the display size of multiple matched category labels does not successively decrease according to the sequence of weight from big to small from default full-size yet, not The display size for the category label matched is passed since the minimum dimension of matched category label according to the sequence of weight from big to small Subtract.
In order to avoid display size is excessive or too small, optionally, it is also necessary to the maximum display size of setting and minimum display Size is shown when display size is more than maximum display size according to maximum display size, when display size is less than minimum show When size, shown according to minimum display size.
If S10314, matched category label is not present, determine the display size of each category label as weight is from big Successively decrease successively since default full-size to small sequence.
If a category label all mismatches, from big to small according to weight by the display size of all category labels Sequence successively decrease successively since full-size.
As shown in figure 5, in one embodiment, the displaying guide page, later, including：
S105, the interested category label that user selects in the guide page is sent to the server.
User selects category label in guide page according to the interest of oneself, after the completion of selection, by the category label of selection It is sent to server.The addition interest tags interface that invoking server provides, the category chosen is inserted into user personality interest Label.If network request unsuccessfully cause selection interested category label can not upload server, optionally, live streaming application Program normally enters App homepages, and server is uploaded to when network environment is normal, then by the interested category label of selection.
In one embodiment, described that the interested product that user selects in the guide page are sent to the server Class label further includes later：If the user logged in the live streaming application program by login account, described in acquisition Live video under login account recommends the page；Show that the live video under the login account recommends the page.For having stepped on The user for recording live streaming application program, unloads the live streaming application program and reinstalls, and user selects interested category label Afterwards, then again it logs in, then it is that the live video under login account recommends the page, the product not selected that application rollouts, which are broadcast live, The influence of class label, to avoid generating interference to old user.
S106, the live video corresponding with interested category label for receiving the server feedback and with acquiescence product The corresponding live video of class label.
After server receives the interested category label of client upload, those corresponding live streamings of category label are obtained Video, in addition, the corresponding live video of acquiescence category label for new user setting in advance is also obtained, by interested category mark It signs corresponding live video and live video corresponding with acquiescence category label is handed down to client.
S107, it is regarded according to the corresponding live streaming of the corresponding live video of interested category label and acquiescence category label Frequently, it generates live video and recommends the page.
Client is regarded according to the corresponding live streaming of the corresponding live video of category label and acquiescence category label that receive Frequency generates live video and recommends the page.It optionally, can be in the classification of page top tab exhibit class labels.In displaying category It when label, can from left to right be shown according to the sequence of weight from big to small, the elder generation of category label can also be clicked according to user Sequence shows that the present invention defines not to this from left to right afterwards.
S108, the displaying live video recommend the page.
After generating the live video recommendation page, so that it may to show that the live video recommends the page in application program is broadcast live, It is the interested live video of user to recommend the live video in interface due to the live video, is improved by this kind of mode User watches satisfaction, and then improves user's retention ratio.
Furthermore, it is contemplated that newly-increased logic (guide page displaying logic) is only supported in new version, compatibility is not had in legacy version Displaying, therefore this newly-increased logic needs to carry out ABtest, the user that gray scale arrives can just see that guide page, non-gray scale user are not opened up Show this guide page, normally starts live streaming application program by original flow.
In order to be better understood from the above method, illustrated with reference to some operation interfaces.It should be understood that these Operation interface is only used for being better understood from the present invention, is not defined to relevant technical characteristic.
As shown in fig. 6, the schematic diagram of the category label selection interface (guide page) for an embodiment.New user (including unload Data are reinstalled or cleared up to load) for the first time start live streaming application program when, show welcome page after, that is, show this guide page.If exhibition Application program is broadcast live in the improper closing of user after showing this guide page, then continues next time to show this guide page, if user clicked Fig. 7 In【Open route】Button, or click【It skips】After button, this guide page is no longer shown.As can be seen from the figure 6, originally draw Lead that page is shown above prompt message：Live streaming application icon+" Custom House Welcome to Custom House XXX selects you to like interior for official documents and correspondence prompt Hold~"；Category label is background+text formatting, is floated and is shown using circular bubble, category label weight is bigger, round ruler Very little bigger, position is closer to page centre position；When category number of labels is more, it is segmented into multipage displaying, user passes through Left and right, upper or lower slider can check more category labels.In addition, the function of several operation buttons in this guide page is： 【Several contents are selected to have a try】：When the unselected interested category label of user, button acquiescence prompt, and button be can not point State；【Click addition】：User clicks on, and starts to add interested category label, user clicks corresponding category mark Label choose the category label, user's click to choose category label then to cancel and chosen the category label；【It skips】：User clicks Current guide page is closed, other operations is not executed, starts next time and no longer show this guide page.
As shown in fig. 7, for the schematic diagram at guide page interface after the completion of the category label selection of an embodiment.User chooses sense After the category label of interest, official documents and correspondence prompt is revised as【Open route】, user's click【Open route】Afterwards, that is, it calls former personalized Interest tags interface is added in recommendation, and the selected category label record of user is preserved into personal interest data.
As shown in figure 8, the schematic diagram of the live streaming application program home interface for an embodiment.The category mark that user is selected Label (the corresponding weight size sequence of category label issued by server) give tacit consent to N number of category label with former new user and go to reorder (i.e.【The category label of user's selection】+【Acquiescence category after duplicate removal】), as the acquiescence category of the user, it is illustrated in homepage top Portion column position, i.e. position shown in recommendation (the acquiescence category after duplicate removal), category label 1, category label 2 and category label 3. Home interface centre position shows the content of the corresponding live streaming of category label of default recommendation.User clicks category label 1, interface Switch to 1 relevant live video of category label, other situations are similar.
The especially new user of user start by above-mentioned live streaming application program launching method and is guided to optimize, Ke Yishou Collect user interest, the acquiescence top column sequence of customized user interest, while data preparation is done for follow-up personalized recommendation.Separately Outside, server is by ABtest, the next day that can be traced this crowd of gray scale user retains, per capita effectively viewing, the data such as subscribe to per capita, These data are compared with non-gray scale user data, it can be estimated that the effect for the guide page function of increasing, analysis user stay Deposit situation etc..
As shown in table 3 below, it is the data statistics event of gray scale user.3 example of table goes out part statistics item, specific to wrap It includes：The click volume of point of interest in the displaying amount of new user interest guide page, new user interest guide page,【Open route】Button Click volume and【It skips】The click volume of button can analyze the functional effect of newly-increased guide page by these statistical data.
3 gray scale user data of table counts
Based on same inventive concept, the present invention also provides a kind of live streaming application program launching devices, below to the device Specific implementation mode describes in detail.
As shown in figure 9, in one embodiment, a kind of live streaming application program launching device, including：
Request sending module 101, for sending live streaming application program launching request to server；
Category label receiving module 102, for receiving the server feedback and relevant several category marks being broadcast live Label；
Guide page generation module 103, for generating the guide page for including several category labels, wherein the guide page For guiding user to select interested category label from several category labels, to carry out corresponding live video recommendation；
Guide page display module 104, for showing the guide page.
In one embodiment, category label receiving module 102 is for receiving the related to live streaming of the server feedback Several category labels and each category label weight.
In one embodiment, guide page generation module 103 includes：Display parameters determination unit 1031, for according to each The weight of a category label determines display parameters of each category label in guide page；Guide page generation unit 1032, is used for According to display parameters of each category label in guide page, guide page is generated.
In one embodiment, the display parameters include display size and/or display location；The display size and institute State weight direct proportionality；The display location is as weight sequence from big to small is from the centre position of guide page to guiding The marginal position diffusion of page.
In one embodiment, category label receiving module 102 is additionally operable to receive each category of the server feedback The key application word of label.
In one embodiment, the display parameters include display location；Display parameters determination unit 1031 includes：
Application scanning subelement obtains the local application name for having installed application for scanning locally applied list；
Coupling subelement, for carrying out the local application name for having installed application and the key application word of each category label Matching；
Display location determination unit, the display for when there are matched category label, determining matched category label Position is spread with marginal position of the sequence from the centre position of guide page to guide page of weight from big to small, unmatched product The display location of class label is as weight sequence from big to small is from the marginal position of matched category label to the side of guide page It spreads edge position；When there is no matched category label, determine the display location of each category label with weight from greatly to Marginal position diffusion of the small sequence from the centre position of guide page to guide page.
In another embodiment, the display parameters include display size；Display parameters determination unit 1031 includes：
Application scanning subelement obtains the local application name for having installed application for scanning locally applied list；
Coupling subelement, for carrying out the local application name for having installed application and the key application word of each category label Matching；
Display size determination subelement, for when there are matched category label, determining the aobvious of matched category label Show that size is successively decreased with the sequence of weight from big to small since default full-size successively, the display of unmatched category label Size is successively decreased with the sequence of weight from big to small since the minimum dimension of matched category label successively；There is no matchings Category label when, determine the display size of each category label as the sequence of weight from big to small is opened from default full-size Beginning successively decreases successively.
In one embodiment, further include that the first live video being connected with guide page display module 104 recommends the page aobvious Show that module, the first live video recommendation page display module include：
Category label transmission unit, it is interested for being selected in the guide page to server transmission user Category label；
Live video receiving unit, the live streaming corresponding with interested category label for receiving the server feedback Video and live video corresponding with acquiescence category label；
Live video recommends page generating unit, is used for according to the corresponding live video of interested category label and writes from memory Recognize the corresponding live video of category label, generates live video and recommend the page；
Live video recommends page presentation unit, for showing that the live video recommends the page.
In one embodiment, further include that the second live video being connected with category label transmission unit recommends the page to show Module, the second live video recommend page display module to be used to log in the live streaming by login account in the user When application program, the live video obtained under the login account recommends the page；Show the live video under the login account Recommend the page.
It is above-mentioned from client angle describe live streaming application program launching device other technical characteristics with it is above-mentioned from client The technical characteristic of the live streaming application program launching method of end description is identical, and it will not be described here.
Below from the angle of server, to the specific embodiment party of present invention live streaming application program launching method and device Formula describes in detail.
As shown in Figure 10, in one embodiment, a kind of live streaming application program launching method, including step：
S201, the live streaming application program launching request that client is sent is received.
It is the application program, such as protruding canine teeth App etc. that can be broadcast live that application program, which is broadcast live,.Live streaming application program launching is asked Ask the request that the when of opening live streaming application program for user generates.In view of the interested content of user generally compares fixation, it is not necessarily to Guide page is all shown when live streaming application program launching, therefore, optionally, the live streaming application program launching in the present embodiment is asked every time Ask the request for starting for the first time for new user and being generated when live streaming application program, wherein new user includes after live streaming application program unloads The user reinstalled or the user that live streaming application program is restarted after cleaning live streaming application data.Further, Live streaming application program launching request in the present embodiment is that the request generated when application program is broadcast live in new user cold start-up for the first time.
S202, to the client feedback with relevant several category labels are broadcast live so that the client generates packet Guide page containing several category labels.
Category herein refers to that the type of live video, the live video of each category correspond to a category label.Clothes After business device receives live streaming application program launching request, reads pre-stored and several relevant category labels are broadcast live, and It is handed down to client.
Server storage with relevant several category labels are broadcast live there are many generating mode, for example, server according to The data feedback of live streaming application program analyzes the high category of nearest one section of clicking rate, generates corresponding category label, Huo Zhefen The high category of nearest one section of comment number is precipitated, generates corresponding category label etc..
During causing client to be constantly in acquisition category label due to network failure etc., influence The normal use of application program is broadcast live, optionally, category label can be set and obtain the time, if server issues category label Failure, i.e., client is obtained in preset time less than category label, then does not regenerate and show guide page, is directly entered live streaming Application program homepage.Alternatively, a acquiescence category label can also be locally configured in client, when server issues category label When failure, then client displaying is local gives tacit consent to category label.
After client receives several category labels that server issues, generates and show comprising several category labels Guide page, wherein the guide page for guiding user to select interested category label from several category labels, with Carry out corresponding live video recommendation.
The present embodiment can show that guide page, user can be according to personalized needs after application program launching is broadcast live Interested category label is selected in guide page, the live video of subsequent recommendation is the interested live video of user, because This improves the satisfaction that user watches live video, improves user's retention ratio.
In one embodiment, described to the client feedback and several relevant category labels of live streaming, including：To The client feedback and the weight that several relevant category labels and each category label are broadcast live.
In the present embodiment, server not only to several category labels of client feedback, also while feeding back each category mark The weight of label.There are many kinds of the weight generating modes of each category label, for example, user can manually divide according to data such as temperatures Each respective weight of category label is precipitated, then the weight of each category label is set in the server, in another example, server The total click volume for obtaining the corresponding live video of each category label is obtained according to total click volume by certain algorithm each The weight of category label.
In one embodiment, described to the client feedback and several relevant category labels of live streaming, further include： To the key application word of each category label of the client feedback.
In the present embodiment, key application word is the keyword with the relevant application of category label.Server interface is issuing When category label and weight, increase issues field " key application word ", for being matched after local scanning application name.Each product The key application word of class label can be actually needed according to user and be configured.
In view of the local application downloaded is generally the interested application of user, therefore selection is clicked in order to promote user Category label conversion ratio, server background interface, which issues, increases the corresponding key application word field of category label in data, Client, which increases, scans locally applied name logic, i.e., by the key application word of the category label issued and the progress of locally applied name Match, matched category label is usually the interested category of user, therefore the preferential eye-catching matched category label of displaying.
In one embodiment, described to the client feedback and several relevant category labels of live streaming, later, packet It includes：
S203, the interested category label that the user that client is sent selects in the guide page is received.
User selects category label in guide page according to the interest of oneself, after the completion of selection, by the category label of selection It is sent to server.If network request unsuccessfully cause selection interested category label can not upload server, optionally, Live streaming application program normally enters App homepages, is uploaded to when network environment is normal, then by the interested category label of selection Server.
S204, to client feedback live video corresponding with interested category label and with acquiescence category label pair The live video answered, so that client is according to according to the corresponding live video of interested category label and acquiescence category label Corresponding live video generates and shows that live video recommends the page.
After server receives the interested category label of client upload, those corresponding live streamings of category label are obtained Video, in addition, the corresponding live video of acquiescence category label for new user setting in advance is also obtained, by interested category mark It signs corresponding live video and live video corresponding with acquiescence category label is handed down to client.
Client is regarded according to the corresponding live streaming of the corresponding live video of category label and acquiescence category label that receive Frequency generates live video and recommends the page.It optionally, can be in the classification of page top tab exhibit class labels.In displaying category It when label, can from left to right be shown according to the sequence of weight from big to small, the elder generation of category label can also be clicked according to user Sequence shows that the present invention defines not to this from left to right afterwards.
After client generates the live video recommendation page, so that it may show that the live video recommends page to be broadcast live in application program Face, it is the interested live video of user to recommend the live video in interface due to the live video, passes through this kind of mode It improves user and watches satisfaction, and then improve user's retention ratio.
Furthermore, it is contemplated that newly-increased logic (guide page displaying logic) is only supported in new version, compatibility is not had in legacy version Displaying, therefore this newly-increased logic needs to carry out ABtest, the user that gray scale arrives can just see that guide page, non-gray scale user are not opened up Show this guide page, normally starts live streaming application program by original flow.Therefore, in one embodiment, journey is applied in the live streaming It includes user identifier that sequence, which starts request, and user identifier can be uid (user identifier, user identifier) etc.；It is described To the client feedback and several relevant category labels of live streaming, including：Judge whether the user identifier is to set in advance The user identifier of the gray scale user set；If so, to the client feedback and several relevant category labels of live streaming, otherwise prohibit Only to the client feedback and several relevant category labels of live streaming.
It is above-mentioned from server end describe live streaming application program launching method other technical characteristics with it is above-mentioned from client The technical characteristic of the live streaming application program launching method of description is identical, and it will not be described here.
Based on same inventive concept, the present invention also provides a kind of live streaming application program launching devices, below to the device Specific implementation mode describes in detail.
As shown in figure 11, in one embodiment, a kind of live streaming application program launching device, including：
Request receiving module 201, the live streaming application program launching request for receiving client transmission；
Category label sending module 202 is used for the client feedback and several relevant category labels is broadcast live, with The client is set to generate the guide page for including several category labels.
In one embodiment, the category label sending module 202 is used for related to live streaming to the client feedback Several category labels and each category label weight.
In one embodiment, the category label sending module 202 is additionally operable to each category of the client feedback The key application word of label.
In one embodiment, further include the live video feedback module being connected with category label sending module 202, it is described Live video feedback module includes：
Category label receiving unit, the user for receiving client transmission select interested in the guide page Category label.
Live video feedback unit, for client feedback live video corresponding with interested category label and Live video corresponding with acquiescence category label, so that client is according to according to the corresponding live video of interested category label And the corresponding live video of acquiescence category label, it generates and shows that live video recommends the page.
Furthermore, it is contemplated that newly-increased logic (guide page displaying logic) is only supported in new version, compatibility is not had in legacy version Displaying, therefore this newly-increased logic needs to carry out ABtest, the user that gray scale arrives can just see that guide page, non-gray scale user are not opened up Show this guide page, normally starts live streaming application program by original flow.Therefore, in one embodiment, journey is applied in the live streaming It includes user identifier that sequence, which starts request, and user identifier can be uid (user identifier, user identifier) etc.；It is described Category label sending module 202 be used for judge the user identifier whether be pre-set gray scale user user identifier；If It is, to the client feedback and several relevant category labels of live streaming, otherwise to forbid to the client feedback and live streaming Several relevant category labels.
It is above-mentioned from server end describe live streaming application program launching device other technical characteristics with it is above-mentioned from server The technical characteristic of the live streaming application program launching method of end description is identical, and it will not be described here.
The embodiment of the present invention also provides a kind of computer readable storage medium, is stored thereon with computer program, the program The live streaming application program launching method described in above-mentioned any one is realized when being executed by processor.Wherein, the storage medium packet It includes but is not limited to any kind of disk (including floppy disk, hard disk, CD, CD-ROM and magneto-optic disk), ROM (Read-Only Memory, read-only memory), RAM (Random AcceSS Memory, immediately memory), EPROM (EraSable Programmable Read-Only Memory, Erarable Programmable Read only Memory), EEPROM (Electrically EraSable Programmable Read-Only Memory, Electrically Erasable Programmable Read-Only Memory), flash memory, magnetic card Or light card.It is, storage medium include by equipment (for example, computer) in the form of it can read storage or transmission information Any medium.Can be read-only memory, disk or CD etc..
It should be understood that the computer readable storage medium in the present embodiment, can be an independent entirety, simultaneously The program for storing the program and server of client, when needing the operation of server, from the computer readable storage medium The program of reading service device, when needing the operation of client, the journey of reading client from the computer readable storage medium Sequence.The program of client or the program of server can also only be stored.
The embodiment of the present invention also provides a kind of computer equipment, and the computer equipment includes：
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors so that one or more of processing Device realizes the live streaming application program launching method described in above-mentioned any one.
Figure 12 is the structural schematic diagram of computer equipment of the present invention, including processor 320, storage device 330, input unit The devices such as 340 and display unit 350.It will be understood by those skilled in the art that the structure devices shown in Figure 12 are not constituted pair The restriction of all computer equipments may include than illustrating more or fewer components, or the certain components of combination.Storage device 330 can be used for storing application program 310 and each function module, and processor 320 runs the application journey for being stored in storage device 330 Sequence 310, to execute various function application and the data processing of equipment.Storage device 330 can be built-in storage or external memory Reservoir, or including both built-in storage and external memory.Built-in storage may include read-only memory, programming ROM (PROM), electrically programmable ROM (EPROM), electrically erasable programmable ROM (EEPROM), flash memory or random storage Device.External memory may include hard disk, floppy disk, ZIP disks, USB flash disk, tape etc..Storage device disclosed in this invention includes but not It is limited to the storage device of these types.Storage device 330 disclosed in this invention is only used as example rather than as restriction.
Input unit 340 is used to receive the input of signal, and receive the request of live streaming application program launching or with live streaming Several relevant category labels etc..Input unit 340 may include touch panel and other input equipments.Touch panel can be received Collect user on it or neighbouring touch operation (for example user is being touched using any suitable object or attachment such as finger, stylus Control on panel or the operation near touch panel), and drive corresponding attachment device according to a pre-set procedure；It is other defeated Enter equipment and can include but is not limited to physical keyboard, function key (such as broadcasting control button, switch key etc.), trace ball, mouse It is one or more in mark, operating lever etc..Display unit 350 can be used for showing information input by user or the letter for being supplied to user The various menus of breath and computer equipment.The forms such as liquid crystal display, Organic Light Emitting Diode can be used in display unit 350. Processor 320 is the control centre of computer equipment, using the various pieces of various interfaces and the entire computer of connection, is passed through Operation executes the software program and/or module being stored in storage device 330, and calls the number being stored in storage device According to performing various functions and handle data.
In one embodiment, computer equipment includes one or more processors 320, and one or more storage dresses 330 are set, one or more application program 310, wherein one or more of application programs 310 are stored in storage device 330 In and be configured as being executed by one or more of processors 320, one or more of application programs 310 are configured to hold Live streaming application program launching method described in row above example.
It should be understood that although each step in the flow chart of attached drawing is shown successively according to the instruction of arrow, These steps are not that the inevitable sequence indicated according to arrow executes successively.Unless expressly stating otherwise herein, these steps Execution there is no stringent sequences to limit, can execute in the other order.Moreover, at least one in the flow chart of attached drawing Part steps may include that either these sub-steps of multiple stages or stage are not necessarily in synchronization to multiple sub-steps Completion is executed, but can be executed at different times, execution sequence is also not necessarily to be carried out successively, but can be with other Either the sub-step of other steps or at least part in stage execute step in turn or alternately.
It should be understood that each functional unit in various embodiments of the present invention can be integrated in a processing module, Can be physically existed alone with each unit, can also two or more units be integrated in a module.It is above-mentioned integrated The form that hardware had both may be used in module is realized, can also be realized in the form of software function module.
The above is only some embodiments of the present invention, it is noted that for the ordinary skill people of the art For member, various improvements and modifications may be made without departing from the principle of the present invention, these improvements and modifications are also answered It is considered as protection scope of the present invention.

Claims (12)

1. a kind of live streaming application program launching method, which is characterized in that including step：
Live streaming application program launching request is sent to server；
Receive the server feedback with relevant several category labels are broadcast live；
Generate the guide page for including several category labels, wherein the guide page is for guiding user from several category marks Interested category label is selected in label, to carry out corresponding live video recommendation；
Show the guide page.
2. live streaming application program launching method according to claim 1, which is characterized in that the reception server is anti- Feedback with relevant several category labels are broadcast live, including：
Receive the weight with several relevant category labels of live streaming and each category label of the server feedback.
3. live streaming application program launching method according to claim 2, which is characterized in that described generate includes several product The guide page of class label, including：
According to the weight of each category label, display parameters of each category label in guide page are determined；
According to display parameters of each category label in guide page, guide page is generated.
4. live streaming application program launching method according to claim 3, which is characterized in that the display parameters include display Size and/or display location；The display size and the weight direct proportionality；The display location is as weight is from big It is spread to the marginal position of guide page in centre position to small sequence from guide page.
5. live streaming application program launching method according to claim 3, which is characterized in that the reception server is anti- Feedback with relevant several category labels are broadcast live, further include：
Receive the key application word of each category label of the server feedback.
6. live streaming application program launching method according to claim 5, which is characterized in that the display parameters include display Position；
The weight according to each category label determines display parameters of each category label in guide page, including：
Locally applied list is scanned, the local application name for having installed application is obtained；
The local application name for having installed application is matched with the key application word of each category label；
If there are matched category label, determine the display location of matched category label with weight sequence from big to small from The centre position of guide page is spread to the marginal position of guide page, and the display location of unmatched category label is as weight is from big It is spread to small sequence from the marginal position of matched category label to the marginal position of guide page；
If matched category label is not present, determine the display location of each category label with weight sequence from big to small from It is spread to the marginal position of guide page in the centre position of guide page.
7. live streaming application program launching method according to claim 5, which is characterized in that the display parameters include display Size；
The weight according to each category label determines display parameters of each category label in guide page, including：
Locally applied list is scanned, the local application name for having installed application is obtained；
The local application name for having installed application is matched with the key application word of each category label；
If there are matched category label, determine the display size of matched category label with weight sequence from big to small from Default full-size starts to successively decrease successively, the display size of unmatched category label with weight sequence from big to small from The minimum dimension for the category label matched starts to successively decrease successively；
If matched category label is not present, determine the display size of each category label with weight sequence from big to small from Default full-size starts to successively decrease successively.
8. the live streaming application program launching method according to claim 1 to 7 any one, which is characterized in that the displaying The guide page further includes later：
The interested category label that user selects in the guide page is sent to the server；
Receive the server feedback live video corresponding with interested category label and with acquiescence category label pair The live video answered；
According to the corresponding live video of interested category label and the corresponding live video of acquiescence category label, live streaming is generated Video recommendation page；
Show that the live video recommends the page.
9. live streaming application program launching method according to claim 8, which is characterized in that described to be sent to the server The interested category label that user selects in the guide page further includes later：
If the user logged in the live streaming application program by login account, the live streaming under the login account is obtained Video recommendation page；
Show that the live video under the login account recommends the page.
10. a kind of live streaming application program launching device, which is characterized in that including：
Request sending module, for sending live streaming application program launching request to server；
Category label receiving module, for receiving the server feedback and relevant several category labels being broadcast live；
Guide page generation module, for generating the guide page for including several category labels, wherein the guide page is for guiding User selects interested category label from several category labels, to carry out corresponding live video recommendation；
Guide page display module, for showing the guide page.
11. a kind of computer readable storage medium, is stored thereon with computer program, which is characterized in that the program is by processor Live streaming application program launching method as in one of claimed in any of claims 1 to 9 is realized when execution.
12. a kind of computer equipment, which is characterized in that the computer equipment includes：
One or more processors；
Storage device, for storing one or more programs,
When one or more of programs are executed by one or more of processors so that one or more of processors are real Application program launching method is now broadcast live as in one of claimed in any of claims 1 to 9.
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