CN115082128A - Internet marketing planning system, method and device - Google Patents
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Abstract
The invention discloses an internet marketing planning system, a method and a device, which comprise a marketing user side, a user demand directional pushing unit, a coincidence marketing pushing module, an internet pushing unit, an internet marketing sharing platform, a marketing group screening unit, a purchase voucher printing unit, a marketing return visit unit, a preference judging unit and a marketing planning platform, wherein the output end of the marketing user side is electrically connected with the input end of the user demand directional pushing unit, the invention realizes the monitoring processing of the user operation when the user pushes marketing goods, judges the preference of the user and adjusts the processing by arranging the user demand directional pushing unit, by adding the marketing return visit unit, the activity monitoring of the user account after purchasing the commodity is realized, and the commodity type and the price interval inquired by the user are acquired and processed, and the preference is re-judged and processed.
Description
Technical Field
The invention relates to the technical field of marketing planning, in particular to an internet marketing planning system, method and device.
Background
Internet marketing is also called network marketing, namely a novel marketing mode which is based on the internet and realizes a marketing target by utilizing the interaction of digital information and network media, but the existing internet marketing plan is inconvenient to carry out directional pushing treatment on customers, does not meet the requirement of the customers on the commodities in the pushed commodities, is not attached to the purchasing power of the customers enough, and causes low marketing efficiency.
Disclosure of Invention
The invention aims to provide an internet marketing planning system, a method and a device, which aim to solve the problems in the background technology.
In order to achieve the purpose, the invention provides the following technical scheme: an internet marketing planning system comprises a marketing user side, a user demand directional pushing unit, a coincidence marketing pushing module, an internet pushing unit, an internet marketing sharing platform, a marketing group screening unit, a purchase voucher printing unit, a marketing return visit unit, a preference judging unit and a marketing planning platform, wherein the output end of the marketing user side is electrically connected with the input end of the user demand directional pushing unit, the user demand directional pushing unit is bidirectionally connected with the coincidence marketing pushing module, the output end of the coincidence marketing pushing module is electrically connected with the input end of the internet pushing unit, the output end of the internet pushing unit is electrically connected with the input end of the internet marketing sharing unit, the internet marketing sharing platform is bidirectionally connected with the marketing group screening unit, and the output end of the internet marketing sharing platform is electrically connected with the input end of the purchase voucher printing unit, the purchase voucher printing unit is in bidirectional connection with the marketing return visit unit, the output end of the marketing return visit unit is electrically connected with the input end of the preference judging unit, the preference judging unit is in bidirectional connection with the coincidence marketing pushing module, and the output end of the purchase voucher printing unit is electrically connected with the input end of the marketing planning platform;
the marketing user side is used for recording personal information data of the user and setting and processing the preference of the user for purchasing goods;
the user demand directional pushing unit is used for matching the marketing commodity type required by the user with the group;
the coincidence marketing pushing module is used for pushing the marketing commodity types matched with the directional pushing unit required by the user;
the internet pushing unit is used for carrying out marketing processing through the internet;
the Internet marketing sharing platform is used for sharing information data of marketing commodities;
the marketing group screening unit is used for carrying out parallel recommendation processing on commodities selected by a user during commodity marketing;
the purchase voucher printing unit is used for printing order voucher after ordering goods by a user;
the marketing return visit unit is used for monitoring and processing the later inquired commodity type of the user after the user purchases the commodity;
the preference judging unit is used for dividing the commodity types inquired by the user and combining the divided commodity types with the coincidence marketing pushing module;
the marketing planning platform is used for supplying goods and marketing.
Preferably, the marketing user side comprises a user information recording module, a user account establishing module and a user preference acquiring module, wherein the output end of the user information recording module is electrically connected with the input end of the user account establishing module, and the output end of the user account establishing module is electrically connected with the input end of the user preference acquiring module;
the user information recording module is used for storing and processing the personal information of the user;
the user account establishing module is used for establishing an independent individual account through the individual information of the user;
the user preference acquisition module is used for recording the favorite marketing commodities of the user and carrying out preference setting on the commodity types.
Preferably, the user demand directional pushing unit comprises a pushing group establishment module, a pushing reaction detection module and a group adaptive matching module, wherein the output end of the pushing group establishment module is electrically connected with the input end of the pushing reaction detection module, and the output end of the pushing reaction detection module is electrically connected with the input end of the group adaptive matching module;
the push group establishment module is used for carrying out group division processing on the preference commodity classification of each user according to the user preference acquisition module;
the push reaction detection module is used for pushing commodities to the group divided by the push group setting module and detecting the operation of a user for pushing the commodities;
the group self-adaptive matching module is used for carrying out commodity pushing self-adaptive conversion processing on the users whose pushing is detected to be unmatched by the pushing reaction detection module, and changing the pushing type of the marketing commodity.
Preferably, the marketing group screening unit comprises a preference type horizontal marketing unit and a marketing price classifying unit, and the output end of the preference type horizontal marketing unit is electrically connected with the input end of the marketing price classifying unit;
the preference type parallel marketing unit is used for recommending the same type of commodities searched by the user;
the marketing price classification unit is used for classifying the prices of the commodities recommended by the preference type parallel marketing unit and pushing the parallel commodities with proper prices to the user.
Preferably, the marketing return visit unit comprises a user activity monitoring module and a user inquiry type acquisition module, wherein the output end of the user activity monitoring module is electrically connected with the input end of the user inquiry type acquisition module;
the user activity monitoring module is used for carrying out dynamic monitoring processing on commodity searching on a user account after commodities are purchased;
the user query type acquisition module is used for extracting and processing the search commodity types of the user account.
Preferably, the preference determination unit comprises an inquiry unit item number confirming module, an inquiry type number confirming module and an inquiry price interval confirming module, wherein the output end of the inquiry unit item number confirming module is electrically connected with the input end of the inquiry type number confirming module, and the output end of the inquiry type number confirming module is electrically connected with the input end of the inquiry price interval confirming module;
the inquiry unit frequency confirming module is used for recording and processing the frequency of searching the same commodity by the user in one week;
the query type frequency confirming module is used for classifying and processing the commodity types searched by the user in one week and confirming the most searched commodity types;
and the inquiry price interval confirmation module is used for carrying out statistical processing on the commodity price intervals searched by the user in one week.
Preferably, the marketing planning platform comprises a marketing end and a regional warehouse storage early warning unit, the marketing end is connected with the regional warehouse storage early warning unit in a bidirectional mode, and the marketing end comprises a cloud warehouse distribution module, an internet delivery unit and an after-sale processing module;
the marketing end is used for processing commodity delivery and commodity after-sale of Internet marketing;
the regional warehouse storage early warning unit is used for monitoring the storage capacity of the commodities and performing alarm processing when the commodities reach a warehouse threshold value;
the cloud warehouse distribution module is used for carrying out goods delivery distribution processing on the order goods processed by the purchase voucher printing unit;
the Internet delivery unit is used for delivering the order commodity;
and the after-sale processing module is used for performing after-sale processing on the problems generated after the user receives the commodities.
Preferably, the output end of the purchase voucher printing unit is electrically connected with a marketing reward unit, the marketing reward unit is connected with the marketing end in a bidirectional mode, and the marketing reward unit is connected with a point exchange module in a bidirectional mode;
the marketing reward unit is used for rewarding points after the user successfully purchases commodities and meanwhile rewarding points according to the sales number of the marketing platform;
the point exchange module is used for carrying out cash exchange processing on the acquired points.
An internet marketing planning method, comprising the steps of:
s1, recording the information of the user, setting the personal account through the information after recording, and setting the commodity type preference of the account;
s2, pushing commodities to the personal account, and pushing according to the requirements and preferences of the user;
s3, identifying the type and price of the searched commodities when searching the commodities, and pushing the same type of commodities and the commodities with the same price to the user;
s4, printing the purchase voucher of the commodity after the commodity is purchased, carrying out activity detection processing on the personal account after the commodity is purchased successfully, and continuously acquiring the commodity type inquired by the user;
and S5, carrying out cloud warehouse delivery processing according to the purchase voucher.
An internet marketing planning device comprises a marketing planning terminal, a marketing advertisement putting terminal and a marketing propaganda terminal, wherein the output end of the marketing planning terminal is electrically connected with the input end of the marketing advertisement putting terminal, and the output end of the marketing advertisement putting terminal is electrically connected with the input end of the marketing propaganda terminal;
the marketing planning terminal is used for carrying out project organization on the marketing of the commodities and recording and processing the demands of the users;
the marketing preference planning terminal is used for identifying the preference commodity of the user and pushing the related advertisement of the preference commodity to the user;
and the marketing propaganda terminal is used for carrying out propaganda processing on marketing advertisements through a site and simultaneously carrying out advertisement push processing through videos.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.
Compared with the prior art, the invention has the beneficial effects that: through setting up user demand directional propelling movement unit, the operation to the user is kept watch on when having realized pushing away marketing commodity to the user and is handled, judge user's hobby and adjust the processing, through having added marketing return visit unit, the user account after having realized purchasing commodity carries out liveness and has kept watch on, and obtain the processing to the commodity type and the price interval of user inquiry, judge the processing again to hobby, through having added marketing reward unit, the reward of having realized marketing platform trade company and the reward processing of user purchase, marketing efficiency has been improved.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings used in the description of the embodiments or the prior art will be briefly described below. It should be apparent that the drawings in the following description are merely exemplary, and that other embodiments can be derived from the drawings provided by those of ordinary skill in the art without inventive effort.
FIG. 1 is a block diagram of the system of the present invention;
FIG. 2 is a block diagram of a marketing planning platform system according to the present invention;
FIG. 3 is a block diagram of a marketing user end system of the present invention;
FIG. 4 is a system block diagram of a user-request directed push unit of the present invention;
FIG. 5 is a block diagram of a preference determination unit system according to the present invention.
Detailed Description
Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The implementations described in the exemplary embodiments below do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of devices consistent with certain aspects of the present disclosure, as detailed in the appended claims.
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1 to 5, the present invention provides a technical solution: an internet marketing planning system comprises a marketing user side, a user demand directional pushing unit, a coincidence marketing pushing module, an internet pushing unit, an internet marketing sharing platform, a marketing group screening unit, a purchase voucher printing unit, a marketing return visit unit, a preference judging unit and a marketing planning platform, wherein the output end of the marketing user side is electrically connected with the input end of the user demand directional pushing unit, the user demand directional pushing unit is bidirectionally connected with the coincidence marketing pushing module, the output end of the coincidence marketing pushing module is electrically connected with the input end of the internet pushing unit, the output end of the internet pushing unit is electrically connected with the input end of the internet marketing sharing unit, the internet marketing sharing platform is bidirectionally connected with the marketing group screening unit, the output end of the internet marketing sharing platform is electrically connected with the input end of the purchase voucher printing unit, the purchase voucher printing unit is in bidirectional connection with the marketing return visit unit, the output end of the marketing return visit unit is electrically connected with the input end of the preference judging unit, the preference judging unit is in bidirectional connection with the coincidence marketing pushing module, and the output end of the purchase voucher printing unit is electrically connected with the input end of the marketing planning platform;
the marketing user side is used for recording personal information data of the user and setting and processing the purchased goods preference of the user, and the user sets and processes the purchased goods according to the favorite goods through the personal independent account of the user, so that the marketing accuracy is improved;
the user demand directional pushing unit is used for matching the marketing commodity type required by the user with the group;
the coincidence marketing pushing module is used for pushing the marketing commodity types matched with the directional pushing unit required by the user;
the internet pushing unit is used for carrying out marketing processing through the internet;
the Internet marketing sharing platform is used for sharing information data of the marketing commodities;
the marketing group screening unit is used for carrying out parallel recommendation processing on commodities selected by a user during commodity marketing, and carrying out classification pushing parallel commodity processing according to the unit price of a searched product, so that the marketing pushing diversity is improved;
the purchase voucher printing unit is used for printing order voucher after the user places an order for the commodity, and the order is processed through the purchase voucher, so that the processing accuracy is improved;
the marketing return visit unit is used for monitoring and processing the later inquired commodity type of the user after the user purchases the commodity;
the preference judging unit is used for dividing the commodity types inquired by the user and combining the divided commodity types with the coincidence marketing pushing module;
the marketing planning platform is used for supplying goods for marketing and supplying goods in the background cloud warehouse, so that the logistics efficiency is improved.
The marketing user side comprises a user information recording module, a user account establishing module and a user preference acquiring module, wherein the output end of the user information recording module is electrically connected with the input end of the user account establishing module, and the output end of the user account establishing module is electrically connected with the input end of the user preference acquiring module;
the user information recording module is used for storing and processing the personal information of the user;
the user account establishing module is used for establishing an independent personal account through the personal information of the user;
the user preference acquisition module is used for recording favorite marketing commodities of the user and carrying out preference setting on the commodity types, the user carries out setting processing according to the favorite commodities of the user through the personal independent account of the user, video pushing processing is carried out on the user after setting, and marketing efficiency is improved.
The user demand directional pushing unit comprises a pushing group setting module, a pushing reaction detection module and a group self-adaptive matching module, wherein the output end of the pushing group setting module is electrically connected with the input end of the pushing reaction detection module, and the output end of the pushing reaction detection module is electrically connected with the input end of the group self-adaptive matching module;
the push group setting module is used for carrying out group division processing on the preference commodity classification of each user according to the user preference acquisition module;
the push reaction detection module is used for pushing commodities to the group divided by the push group setting module and detecting the operation of the user for pushing the commodities;
the group self-adaptive matching module is used for carrying out commodity pushing self-adaptive conversion processing on users who detect that pushing is unmatched by the pushing reaction detection module, changing the pushing type of the marketing commodity, monitoring the state of the commodity received by the users, carrying out self-adaptive matching processing on the commodity which is not opened after being received and reaches the set threshold value times according to the commodity searched by the users, changing the type of the pushing commodity, and improving the self-adaptive changing efficiency of the pushed commodity type.
The marketing group screening unit comprises a preference type parallel marketing unit and a marketing price classifying unit, wherein the output end of the preference type parallel marketing unit is electrically connected with the input end of the marketing price classifying unit;
the preference type parallel marketing unit is used for recommending the same type of commodities searched by the user;
the marketing price classification unit is used for classifying the prices of commodities recommended by the favorite type parallel marketing unit, pushing parallel commodities with proper prices for the user, pushing parallel products of searched commodities when the user searches internet marketing commodities, and pushing the parallel commodities in a classified mode according to the prices of the searched products, so that the diversification of user selection is realized.
The marketing return visit unit comprises a user activity monitoring module and a user query type acquisition module, wherein the output end of the user activity monitoring module is electrically connected with the input end of the user query type acquisition module;
the user activity monitoring module is used for carrying out dynamic monitoring processing on commodity searching on a user account after purchasing commodities;
the user inquiry category acquisition module is used for extracting and processing the search commodity types of the user account, detecting the activity of the user account after commodities are purchased, dynamically monitoring the user, pushing the required commodities to the user, and improving the accuracy.
The preference judging unit comprises an inquiry unit number confirming module, an inquiry type number confirming module and an inquiry price interval confirming module, wherein the output end of the inquiry unit number confirming module is electrically connected with the input end of the inquiry type number confirming module, and the output end of the inquiry type number confirming module is electrically connected with the input end of the inquiry price interval confirming module;
the inquiry unit frequency confirming module is used for recording and processing the frequency of searching the same commodity by the user in one week;
the query type frequency confirming module is used for classifying and processing the commodity types searched by the user in one week and confirming the most searched commodity types;
the inquiry price interval confirming module is used for counting the price intervals of the commodities searched by the user in one week, recording the times of searching the same commodity by the user, recording the times of searching the same type of the commodity by the user, acquiring and processing the price intervals of the commodities searched by the user, and improving the accuracy of marketing pushing.
The marketing planning platform comprises an marketing end and a regional warehouse storage early warning unit, the marketing end is connected with the regional warehouse storage early warning unit in a bidirectional mode, and the marketing end comprises a cloud warehouse distribution module, an internet delivery unit and an after-sale processing module;
the marketing end is used for processing commodity delivery and commodity after-sale of Internet marketing;
the regional warehouse storage early warning unit is used for monitoring the storage capacity of the commodities and carrying out alarm processing when the commodities reach a warehouse threshold value;
the cloud warehouse distribution module is used for carrying out goods delivery distribution processing on the order goods processed by the purchase voucher printing unit, delivering goods through the cloud warehouse, and carrying out near point delivery processing on positions far away from each delivery point, so that logistics time is saved, and purchase experience is improved;
the Internet delivery unit is used for delivering the order commodity;
the after-sale processing module is used for performing after-sale processing on the problems occurring after the user receives the commodities, and directly performing after-sale processing on the problem commodities reported by the user, so that the working efficiency is improved.
The output end of the purchase voucher printing unit is electrically connected with a marketing reward unit, the marketing reward unit is connected with the marketing end in a bidirectional mode, and the marketing reward unit is connected with a point exchange module in the bidirectional mode;
the marketing reward unit is used for rewarding points after the user successfully purchases the commodities and meanwhile rewarding points according to the sales number of the marketing platform;
the point exchange module is used for exchanging cash for the acquired points, rewarding the points after the user purchases the commodities, rewarding the points when the marketing platform sells the commodities to which the user belongs, and directly exchanging the acquired points, so that the selling efficiency is improved.
An internet marketing planning method, comprising the steps of:
s1, recording the information of the user, setting the personal account through the information after recording, and setting the commodity type preference of the account;
s2, pushing commodities to the personal account, and pushing according to the requirements and preferences of the user;
s3, when searching for commodities, the types and the price of the searched commodities are identified, the same type of commodities and the commodities with the same price are pushed to the user, and the commodities suitable for the user are pushed to the user, so that the marketing efficiency is improved;
s4, printing the purchase voucher of the commodity after the commodity is purchased, carrying out activity detection processing on the personal account after the commodity is purchased successfully, and continuously acquiring the commodity type inquired by the user;
and S5, carrying out cloud warehouse delivery processing according to the purchase voucher.
An internet marketing planning device comprises a marketing planning terminal, a marketing advertisement putting terminal and a marketing propaganda terminal, wherein the output end of the marketing planning terminal is electrically connected with the input end of the marketing advertisement putting terminal, and the output end of the marketing advertisement putting terminal is electrically connected with the input end of the marketing propaganda terminal;
the marketing planning terminal is used for carrying out project organization on the marketing of the commodities and recording and processing the requirements of the user so that the marketing commodities conform to the preference of the user;
the marketing favorite planning terminal is used for identifying favorite commodities of the user, pushing relevant advertisements of the favorite commodities to the user, observing the favorite commodities of the user, and carrying out self-adaptive pushing processing, so that marketing efficiency is improved;
the marketing propaganda terminal is used for carrying out propaganda processing on marketing advertisements through a site, and meanwhile, the marketing propaganda terminal is used for carrying out advertisement pushing processing through videos, pushing commodity advertisements and promoting the marketing efficiency of commodities.
Example 1, when marketing on the internet:
s1, collecting and recording the personal information of the user, establishing a personal independent account through the collected personal information, and setting and processing the user according to the favorite commodities through the personal independent account;
s2, after setting, carrying out video push processing on the user, monitoring the state of the commodity received by the user, after the commodity is not opened to reach the set threshold number of times after the commodity is received, carrying out self-adaptive matching processing according to the commodity searched by the user, carrying out modification processing on the type of the pushed commodity, carrying out push processing on the commodity on the personal account, and carrying out push processing according to the requirement and preference of the user;
s3, searching and purchasing commodities through the Internet marketing sharing platform, pushing a substitute product of the searched commodities when a user searches the Internet marketing commodities, carrying out classified pushing on the substitute product according to the unit price of the searched products, pushing commodities suitable for the user, and improving marketing efficiency;
s4, printing a purchase voucher of the commodity after the commodity is purchased, carrying out activity detection on a user account after the commodity is purchased, carrying out frequency recording processing on the same commodity searched by the user, carrying out recording processing on the frequency of the same type of the commodity searched by the user, acquiring and processing a price interval of the commodity searched by the user, and adjusting the pushed commodity by combining data;
s5, printing a purchase voucher after the user purchases the commodity, performing cloud warehouse delivery distribution processing through the purchase voucher, performing point reward processing after the user purchases the commodity, performing point reward when the marketing platform sells the commodity, and directly cashing through the obtained points.
Example 2, when marketing offline:
s1, informing the personal independent account of the user by the user, acquiring and processing the information of the user by the online shop through the personal independent account, and setting and processing the personal favorite commodities informed by the user;
s2, binding the mobile equipment of the user after setting, carrying out video push processing through the mobile equipment, monitoring the state of the commodity received by the user, carrying out self-adaptive matching processing according to the commodity searched by the user after the commodity is not opened to reach the set threshold number after being received, changing the type of the pushed commodity, pushing the commodity to the personal account, and carrying out push processing according to the requirement and preference of the user;
s3, selecting and purchasing commodities by an entity shop on line, recording the commodity items selected by the user, carrying out classification pushing and flat commodity processing according to the unit price of the consultation product, pushing commodities suitable for the user, and improving marketing efficiency;
s4, printing the purchase certificate of the commodity after the commodity is purchased under the subscriber line, detecting the activity of the account of the mobile terminal of the user after the commodity is purchased, recording the times of the same commodity searched by the user, recording the times of the same type of the commodity searched by the user, acquiring the price interval of the commodity searched by the user, and adjusting the pushed commodity by combining the data;
s5, printing the purchase voucher after the user purchases the goods by the user, taking goods by the purchase voucher, collecting the purchase voucher to obtain the point after the user purchases the goods, rewarding the point when the goods belonging to the sale is sold by the store on line, and directly cashing the obtained point.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that various changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope of the disclosure being indicated by the following claims.
Claims (10)
1. An internet marketing planning system is characterized by comprising a marketing user side, a user demand directional pushing unit, a coincidence marketing pushing module, an internet pushing unit, an internet marketing sharing platform, a marketing group screening unit, a purchase voucher printing unit, a marketing return visit unit, a preference judging unit and a marketing planning platform, wherein the output end of the marketing user side is electrically connected with the input end of the user demand directional pushing unit, the user demand directional pushing unit is bidirectionally connected with the coincidence marketing pushing module, the output end of the coincidence marketing pushing module is electrically connected with the input end of the internet pushing unit, the output end of the internet pushing unit is electrically connected with the input end of the internet marketing sharing unit, the internet marketing sharing platform is bidirectionally connected with the marketing group screening unit, and the output end of the internet marketing sharing platform is electrically connected with the input end of the purchase voucher printing unit, the purchase voucher printing unit is in bidirectional connection with the marketing return visit unit, the output end of the marketing return visit unit is electrically connected with the input end of the preference judging unit, the preference judging unit is in bidirectional connection with the coincidence marketing pushing module, and the output end of the purchase voucher printing unit is electrically connected with the input end of the marketing planning platform;
the marketing user side is used for recording personal information data of the user and setting and processing the preference of the user for purchasing goods;
the user demand directional pushing unit is used for matching the marketing commodity type required by the user with the group;
the coincidence marketing pushing module is used for pushing the marketing commodity types matched with the directional pushing unit required by the user;
the internet pushing unit is used for carrying out marketing processing through the internet;
the Internet marketing sharing platform is used for sharing information data of marketing commodities;
the marketing group screening unit is used for carrying out parallel recommendation processing on commodities selected by a user during commodity marketing;
the purchase voucher printing unit is used for printing order vouchers after the user places orders of commodities;
the marketing return visit unit is used for monitoring and processing the later inquired commodity type of the user after the user purchases the commodity;
the preference judging unit is used for dividing the commodity types inquired by the user and combining the divided commodity types with the superposition marketing pushing module;
the marketing planning platform is used for supplying goods and marketing.
2. An internet marketing planning system according to claim 1, wherein: the marketing user side comprises a user information recording module, a user account establishing module and a user preference acquiring module, wherein the output end of the user information recording module is electrically connected with the input end of the user account establishing module, and the output end of the user account establishing module is electrically connected with the input end of the user preference acquiring module;
the user information recording module is used for storing and processing the personal information of the user;
the user account establishing module is used for establishing an independent individual account through the individual information of the user;
the user preference acquisition module is used for recording the favorite marketing commodities of the user and carrying out preference setting on the commodity types.
3. An internet marketing planning system according to claim 2, wherein: the user demand directional pushing unit comprises a pushing group setting module, a pushing reaction detection module and a group self-adaptive matching module, wherein the output end of the pushing group setting module is electrically connected with the input end of the pushing reaction detection module, and the output end of the pushing reaction detection module is electrically connected with the input end of the group self-adaptive matching module;
the push group establishment module is used for carrying out group division processing on the preference commodity classification of each user according to the user preference acquisition module;
the push reaction detection module is used for pushing commodities to the group divided by the push group setting module and detecting the operation of a user for pushing the commodities;
the group self-adaptive matching module is used for carrying out commodity pushing self-adaptive conversion processing on the users whose pushing is detected to be unmatched by the pushing reaction detection module, and changing the pushing type of the marketing commodity.
4. An internet marketing planning system according to claim 3, wherein: the marketing group screening unit comprises a preference type horizontal marketing unit and a marketing price classifying unit, and the output end of the preference type horizontal marketing unit is electrically connected with the input end of the marketing price classifying unit;
the preference type parallel marketing unit is used for recommending the same type of commodities searched by the user;
the marketing price classification unit is used for classifying prices of commodities recommended by the favorite type level marketing unit and pushing the level commodities with proper prices to the user.
5. An internet marketing planning system according to claim 4, wherein: the marketing return visit unit comprises a user activity monitoring module and a user query type acquisition module, wherein the output end of the user activity monitoring module is electrically connected with the input end of the user query type acquisition module;
the user activity monitoring module is used for carrying out dynamic monitoring processing on commodity searching on a user account after commodities are purchased;
the user query type acquisition module is used for extracting and processing the search commodity types of the user account.
6. An internet marketing planning system according to claim 5, wherein: the preference judging unit comprises an inquiry unit number confirming module, an inquiry type number confirming module and an inquiry price interval confirming module, wherein the output end of the inquiry unit number confirming module is electrically connected with the input end of the inquiry type number confirming module, and the output end of the inquiry type number confirming module is electrically connected with the input end of the inquiry price interval confirming module;
the inquiry unit frequency confirming module is used for recording and processing the frequency of searching the same commodity by the user in one week;
the query type frequency confirming module is used for classifying and processing the commodity types searched by the user in one week and confirming the most searched commodity types;
and the inquiry price interval confirmation module is used for carrying out statistical processing on the commodity price intervals searched by the user in one week.
7. An internet marketing planning system according to claim 6, wherein: the marketing planning platform comprises an marketing end and a regional warehouse storage early warning unit, the marketing end is connected with the regional warehouse storage early warning unit in a bidirectional mode, and the marketing end comprises a cloud warehouse distribution module, an internet delivery unit and an after-sale processing module;
the marketing end is used for processing commodity delivery and commodity after-sale of Internet marketing;
the regional warehouse storage early warning unit is used for monitoring the storage capacity of the commodities and performing alarm processing when the commodities reach a warehouse threshold value;
the cloud warehouse distribution module is used for carrying out goods delivery distribution processing on the order goods processed by the purchase voucher printing unit;
the Internet delivery unit is used for delivering the order commodity;
and the after-sale processing module is used for performing after-sale processing on the problems generated after the user receives the commodities.
8. An internet marketing planning system according to claim 7, wherein: the output end of the purchase voucher printing unit is electrically connected with a marketing reward unit, the marketing reward unit is connected with a marketing end in a bidirectional mode, and the marketing reward unit is connected with a point exchange module in the bidirectional mode;
the marketing reward unit is used for rewarding points after the user successfully purchases commodities and meanwhile rewarding points according to the sales number of the marketing platform;
the point exchange module is used for carrying out cash exchange processing on the acquired points.
9. An internet marketing planning method, comprising the steps of:
s1, recording the information of the user, setting the personal account through the information after recording, and setting the commodity type preference of the account;
s2, pushing commodities to the personal account, and pushing according to the requirements and preferences of the user;
s3, when searching for commodities, identifying the types and the price of the searched commodities, and pushing the same type of commodities and the commodities with the same price to the user;
s4, printing the purchase voucher of the commodity after the commodity is purchased, carrying out activity detection processing on the personal account after the commodity is purchased successfully, and continuously acquiring the commodity type inquired by the user;
and S5, carrying out cloud warehouse delivery processing according to the purchase voucher.
10. An internet marketing planning device is characterized by comprising a marketing planning terminal, a marketing advertisement putting terminal and a marketing propaganda terminal, wherein the output end of the marketing planning terminal is electrically connected with the input end of the marketing advertisement putting terminal, and the output end of the marketing advertisement putting terminal is electrically connected with the input end of the marketing propaganda terminal;
the marketing planning terminal is used for carrying out project organization on the marketing of the commodities and recording and processing the demands of the users;
the marketing preference planning terminal is used for identifying the preference commodity of the user and pushing the related advertisement of the preference commodity to the user;
the marketing propaganda terminal is used for carrying out propaganda processing on marketing advertisements through a site and simultaneously used for carrying out advertisement pushing processing through videos.
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