CN113298576A - Internet marketing planning system and method - Google Patents
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- CN113298576A CN113298576A CN202110689850.7A CN202110689850A CN113298576A CN 113298576 A CN113298576 A CN 113298576A CN 202110689850 A CN202110689850 A CN 202110689850A CN 113298576 A CN113298576 A CN 113298576A
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Abstract
The invention discloses an internet marketing planning system in the technical field of internet marketing planning, which comprises a server, a cloud platform and an e-commerce platform, wherein the server is connected with the cloud platform through a wireless network; the intelligent marketing system based on the internet big data can further improve the purchase efficiency of users by the cooperation and cooperation of the cloud platform and the e-commerce platform and combining the internet big data, the transaction module and the after-sales module of the cloud platform, fully explore the potential customer market and improve the market share.
Description
Technical Field
The invention relates to the technical field of internet marketing planning, in particular to an internet marketing planning system and method.
Background
The internet (internet), also called international network, refers to a huge network formed by connecting networks in series, wherein the networks are connected by a set of universal protocols to form a logically single huge international network, and the internet starts from an apa network in 1969 usa. Generally, the Internet refers generally to the Internet, and the Internet refers specifically to the Internet. This method of interconnecting computer networks may be referred to as "internetworking", and on this basis, a worldwide internetworking network, referred to as the internet, has been developed to cover the world, i.e., a network structure of interconnected networks. The internet is not the same as the world wide web, and the world wide web is only a global system formed by interlinking based on hypertext and is one of the services provided by the internet;
the marketing plan is the behavior of the exchange process of individuals and organizations by designing and planning the products, services, creatives, prices, channels and sales promotion of enterprises according to the marketing targets of the enterprises. With the satisfaction of consumer demands and desires as a core, modern management divides marketing strategies into four aspects of marketing strategy market segmentation, product innovation, marketing strategy design and marketing combination 4P tactics (combination). The marketing plan firstly determines a marketing concept and secondly plans on the basis of a marketing concept;
in the prior art, most marketing modes are marketing bill or visiting type propaganda by dealers or companies at streets and roadside, the purchase efficiency of users is low, potential customers cannot be explored, the market share is low, the marketing workload is large, the efficiency is low, the marketing cost is high, the input and output are low, and therefore an internet marketing planning system and an internet marketing planning method are provided.
Disclosure of Invention
The invention aims to provide an internet marketing planning system and an internet marketing planning method to solve the problems in the background technology.
In order to achieve the purpose, the invention provides the following technical scheme:
an internet marketing planning system comprises a server, a cloud platform and an e-commerce platform, wherein the server is connected with the cloud platform through a wireless network, and the cloud platform and the e-commerce platform exchange and transmit data through the internet;
the server is used for pushing order certificates of information such as product prices and the like in the E-commerce platform to the client terminal;
the client terminal is arranged in an intelligent terminal in a service place and a mobile terminal provided with an application program;
the cloud platform comprises a cloud server and a terminal server, the cloud server is connected with the terminal server through a wireless network, and the cloud server is used for storing, calculating, analyzing and processing all data of the e-commerce platform;
the E-commerce platform comprises a marketing module, a transportation module, an after-sale module, a login module and a transaction module, wherein the marketing module comprises an internet platform and an advertisement unit, and the after-sale module comprises a return goods processing unit, a customer service processing unit and a complaint processing unit.
Preferably, the internet platform includes:
client terminal screening module: the system is used for collecting access information of the client terminal, outputting a behavior index reflecting the attribute of the client terminal, and screening out real flow by setting an index threshold;
client terminal classification identification module: the client terminal classification and identification module is used for classifying the product information delivery groups through the behavior indexes output by the client terminal cheating flow screening module so as to determine the client terminals for delivering the product information;
product information delivery channel optimization module: and the releasing channels of the client terminals for releasing the product information are evaluated, and the optimal product information releasing channels are selected to release the product information to the client terminals for releasing the product information.
Preferably, the e-commerce platform is a WeChat platform, an Tencent QQ platform, a Jingdong platform, a Taobao platform, a Templeo platform, a Madou platform and an amazon platform.
Preferably, the login module includes:
APP software of an e-commerce platform for user login: the method comprises the steps that the APP software is used for logging in after a user needs to verify by using a mobile phone number or a mailbox account and set a password, and the APP software accurately pushes needed commodities according to commodity categories and commodity models searched by the user in daily life after logging in;
resetting the password unit: the password resetting system is used for resetting the password, when a user forgets the login password, short message verification is carried out by binding the mobile phone number to complete password resetting, and the login password is an 8-digit mixed password containing a capital-lower letter and digit combination.
Preferably, the customer service processing unit is used for pre-sale consultation, post-sale consultation and telephone consultation, the pre-sale consultation comprises a consultation dialog box, the consultation dialog box is arranged on a commodity page of the e-commerce platform and moves along with the movement of the commodity page, a user clicks the consultation dialog box and then jumps to a consultation room to perform one-to-one consultation, a professional customer service in the consultation room solves the commodity problem consulted by the user in detail, the consultation room is automatically closed or automatically connected to the next user after the solution is finished, and the post-sale consultation is used for solving the use operation problem proposed by the user to the commodity after the user purchases the commodity.
Preferably, the advertisement marketing unit delivers the video advertisement in a local satellite television, a video platform, a commercial square advertising screen and a bus television.
Preferably, the internet platform is used for connecting companies, individuals and distributors with the clients, the companies, individuals and distributors issue product information through the merchant platform, and the clients inquire the companies, individuals and distributors about product price and other information through the merchant platform APP.
The invention also provides an internet marketing planning method, which comprises the following steps:
s1, registering companies, individuals, distributors and clients to log in the e-commerce platform through mobile phone numbers;
s2, issuing product information or searching product information on the E-commerce platform by the company, the person, the distributor and the client;
s3, the customer inquires information such as price and quality of the product from the dealer on the E-commerce platform through the Internet;
s4, when the product information is inquired and the product needs to be purchased, the customer pays through the WeChat account number, the Paibao account number and the bank card account number bound by the e-commerce platform, and the order information is sent to the customer terminal through the e-commerce platform;
s5, after the payment is successful, the company, the individual or the distributor starts to arrange the delivery, and after the customer receives the delivery and checks the quality of the delivery, the company, the individual or the distributor receives the payment of the delivery through the e-commerce platform confirmation
Preferably, the e-commerce platform updates the logistics information in real time after the company, the person or the distributor delivers the goods, and stores the transaction data through the cloud server.
Compared with the prior art, the invention has the beneficial effects that:
the intelligent marketing system based on the internet big data can further improve the purchase efficiency of users by matching and cooperating the cloud platform and the e-commerce platform and combining the internet big data, the transaction module and the after-sale module of the cloud platform, fully explore the potential customer market and improve the market share, and the invention connects companies, individuals and distributors with the customer terminals through the internet platform, and the customers can directly inquire information such as product prices to the companies, individuals and distributors through the wireless internet platform, so that the traditional marketing mode is changed, people can obtain heart instrument products without going out of the household, and meanwhile, the manpower and material resource expenditure of the marketing products of the companies, individuals and distributors is reduced, thereby being suitable for large-scale popularization;
according to the invention, the marketing workload is greatly reduced, the marketing is more accurate, the marketing promotion efficiency is further improved, the marketing cost is reduced, and the input-output ratio is improved, so that the method has the advantages of high user purchase efficiency, full exploration of targeted potential customers, accurate and efficient large-data marketing promotion, higher intelligence, lower marketing cost and higher input-output ratio.
Drawings
FIG. 1 is a schematic diagram of the system of the present invention;
FIG. 2 is a schematic view of the overall process of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1 and fig. 2, the present invention provides a technical solution:
an internet marketing planning system comprises a server, a cloud platform and an e-commerce platform, wherein the server is connected with the cloud platform through a wireless network, and the cloud platform and the e-commerce platform exchange and transmit data through the internet;
the server is used for pushing order certificates of information such as product prices and the like in the E-commerce platform to the client terminal;
the client terminal is arranged in an intelligent terminal in a service place and a mobile terminal provided with an application program;
the cloud platform comprises a cloud server and a terminal server, the cloud server is connected with the terminal server through a wireless network, and the cloud server is used for storing, calculating and analyzing all data of the e-commerce platform;
the E-commerce platform comprises a marketing module, a transportation module, an after-sale module, a login module and a transaction module, wherein the marketing module comprises an internet platform and an advertisement unit, and the after-sale module comprises a return goods processing unit, a customer service processing unit and a complaint processing unit.
Referring to fig. 1, the internet platform includes:
client terminal screening module: the system is used for collecting access information of the client terminal, outputting a behavior index reflecting the attribute of the client terminal, and screening out real flow by setting an index threshold;
client terminal classification identification module: the client terminal classification and identification module is used for classifying the product information delivery groups through the behavior indexes output by the client terminal cheating flow screening module so as to determine the client terminals for delivering the product information;
product information delivery channel optimization module: the system comprises a client terminal, a delivery channel and a product information delivery channel, wherein the delivery channel is used for evaluating the delivery channel of each client terminal for delivering the product information, and the optimal product information delivery channel is selected to deliver the product information to the client terminal for delivering the product information;
referring to fig. 1, the e-commerce platform is WeChat platform, Tencent QQ platform, Jingdong platform, Taobao platform, Templeo platform, Madou platform and Amazon platform;
referring to fig. 1, the log-in module includes:
APP software of an e-commerce platform for user login: the method is used for the APP software to log in after a user uses a mobile phone number or a mailbox account to verify and set a password, and after the log-in is finished, the APP software accurately pushes the required commodity according to the commodity category and the commodity model searched by the user daily;
resetting the password unit: the password resetting system is used for resetting the password, when a user forgets the login password, short message verification is carried out by binding the mobile phone number to complete password resetting, and the login password is an 8-digit mixed password containing a combination of capital and lower letters and digits;
referring to fig. 1, the customer service processing unit is used for pre-sale consultation, post-sale consultation and telephone consultation, wherein the pre-sale consultation comprises a consultation dialog box, the consultation dialog box is arranged on a commodity page of the e-commerce platform and moves along with the movement of the commodity page, a user clicks the consultation dialog box and then jumps to a consultation room to perform one-to-one consultation, a professional customer service performs detailed solution on commodity problems consulted by the user in the consultation room, the consultation room is automatically closed or automatically connected to the next user after the solution is finished, and the post-sale consultation is used for solving use operation problems proposed by the user to the commodity after the user purchases the commodity;
referring to fig. 1, the advertisement marketing unit delivers video advertisements on a local satellite television, a video platform, a commercial square advertising screen and a bus television;
referring to fig. 1, the internet platform is used to connect companies, individuals and distributors to clients, the companies, individuals and distributors issue product information through the provider platform, and the clients inquire the companies, individuals and distributors about product price and other information through the provider platform APP;
the invention also provides an internet marketing planning method, which comprises the following steps:
s1, registering companies, individuals, distributors and clients to log in the e-commerce platform through mobile phone numbers;
s2, issuing product information or searching product information on the E-commerce platform by the company, the person, the distributor and the client;
s3, the customer inquires information such as price and quality of the product from the dealer on the E-commerce platform through the Internet;
s4, when the product information is inquired and the product needs to be purchased, the customer pays through the WeChat account number, the Paibao account number and the bank card account number bound by the e-commerce platform, and the order information is sent to the customer terminal through the e-commerce platform;
and S5, after the payment is successful, the company, the person or the distributor starts to arrange the delivery, and after the client receives the delivery and checks the quality of the delivery, the company, the person or the distributor receives the payment of the delivery through the e-commerce platform.
Referring to fig. 2, after the company, the person or the distributor delivers the goods, the e-commerce platform updates the logistics information in real time and stores the transaction data through the cloud server;
the working principle is as follows: the company, the individual, the dealer and the client register and log in the e-commerce platform through the mobile phone number; and companies, individuals, distributors and customers publish product information or search product information on the e-commerce platform; inquiring information such as price and quality of the product from the dealer on the e-commerce platform through the internet by the client; when inquiring product information and needing to purchase, a customer pays by a WeChat account number, a Paibao account number and a bank card account number bound by an e-commerce platform, and order information is sent to a customer terminal by the e-commerce platform; after the payment is successful, the company, the person or the distributor starts to arrange the delivery, and after the customer receives the goods and checks the quality of the goods, the company, the person or the distributor receives the payment of the goods through confirmation of the e-commerce platform.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (9)
1. The utility model provides an internet marketing planning system, includes server, cloud platform and E-commerce platform, its characterized in that: the server is connected with the cloud platform through a wireless network, and the cloud platform and the e-commerce platform perform data exchange and transmission through the Internet;
the server is used for pushing order certificates of information such as product prices and the like in the E-commerce platform to the client terminal;
the client terminal is arranged in an intelligent terminal in a service place and a mobile terminal provided with an application program;
the cloud platform comprises a cloud server and a terminal server, the cloud server is connected with the terminal server through a wireless network, and the cloud server is used for storing, calculating, analyzing and processing all data of the e-commerce platform;
the E-commerce platform comprises a marketing module, a transportation module, an after-sale module, a login module and a transaction module, wherein the marketing module comprises an internet platform and an advertisement unit, and the after-sale module comprises a return goods processing unit, a customer service processing unit and a complaint processing unit.
2. An internet marketing planning system according to claim 1, wherein: the internet platform includes:
client terminal screening module: the system is used for collecting access information of the client terminal, outputting a behavior index reflecting the attribute of the client terminal, and screening out real flow by setting an index threshold;
client terminal classification identification module: the client terminal classification and identification module is used for classifying the product information delivery groups through the behavior indexes output by the client terminal cheating flow screening module so as to determine the client terminals for delivering the product information;
product information delivery channel optimization module: and the releasing channels of the client terminals for releasing the product information are evaluated, and the optimal product information releasing channels are selected to release the product information to the client terminals for releasing the product information.
3. An internet marketing planning system according to claim 1, wherein: the E-commerce platform is a WeChat platform, an Tencent QQ platform, a Jingdong platform, a Taobao platform, a Tianmao platform, a Zhuoduo platform and an Amazon platform.
4. An internet marketing planning system according to claim 1, wherein: the login module comprises:
APP software of an e-commerce platform for user login: the method comprises the steps that the APP software is used for logging in after a user needs to verify by using a mobile phone number or a mailbox account and set a password, and the APP software accurately pushes needed commodities according to commodity categories and commodity models searched by the user in daily life after logging in;
resetting the password unit: the password resetting system is used for resetting the password, when a user forgets the login password, short message verification is carried out by binding the mobile phone number to complete password resetting, and the login password is an 8-digit mixed password containing a capital-lower letter and digit combination.
5. An internet marketing planning system according to claim 1, wherein: the customer service processing unit is used for pre-sale consultation, post-sale consultation and telephone consultation, the pre-sale consultation comprises a consultation dialog box, the consultation dialog box is arranged on a commodity page of the e-commerce platform and moves along with the movement of the commodity page, a user clicks the consultation dialog box and then jumps to a consultation room to perform one-to-one consultation, a professional customer service performs detailed answer to a commodity problem consulted by the user in the consultation room, the consultation room is automatically closed or automatically connected to the next user after the answer is finished, and the post-sale consultation is used for the user to answer a use operation problem provided by the commodity after the user purchases the commodity.
6. An internet marketing planning system according to claim 1, wherein: the advertisement marketing unit puts video advertisements on a local satellite television, a video platform, a commercial square advertisement screen and a bus television.
7. An internet marketing planning system according to claim 1, wherein: the Internet platform is used for connecting companies, individuals and distributors with clients, the companies, the individuals and the distributors issue product information through the electronic commerce platform, and the clients inquire information such as product prices and the like from the companies, the individuals and the distributors through the electronic commerce platform APP.
8. An internet marketing planning method according to any one of claims 1 to 7, wherein: the method comprises the following steps:
s1, registering companies, individuals, distributors and clients to log in the e-commerce platform through mobile phone numbers;
s2, issuing product information or searching product information on the E-commerce platform by the company, the person, the distributor and the client;
s3, the customer inquires information such as price and quality of the product from the dealer on the E-commerce platform through the Internet;
s4, when the product information is inquired and the product needs to be purchased, the customer pays through the WeChat account number, the Paibao account number and the bank card account number bound by the e-commerce platform, and the order information is sent to the customer terminal through the e-commerce platform;
and S5, after the payment is successful, the company, the person or the distributor starts to arrange the delivery, and after the client receives the delivery and checks the quality of the delivery, the company, the person or the distributor receives the payment of the delivery through the e-commerce platform.
9. An internet marketing planning method according to claim 8, wherein: after the company, the individual or the distributor delivers goods, the E-commerce platform updates the logistics information in real time and stores the transaction data through the cloud server.
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Cited By (2)
| Publication number | Priority date | Publication date | Assignee | Title |
|---|---|---|---|---|
| CN115082128A (en) * | 2022-07-11 | 2022-09-20 | 济南辰阳信息技术有限公司 | Internet marketing planning system, method and device |
| CN116957709A (en) * | 2023-06-05 | 2023-10-27 | 上海朗晖慧科技术有限公司 | Manifest transaction management system and method based on digital cloud platform |
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| CN111582977A (en) * | 2020-04-28 | 2020-08-25 | 武汉近在咫尺互联网信息服务有限公司 | Internet marketing planning system and method |
| CN112801695A (en) * | 2021-01-21 | 2021-05-14 | 上海海推网络科技有限公司 | Intelligent marketing system based on internet big data |
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2021
- 2021-06-22 CN CN202110689850.7A patent/CN113298576A/en active Pending
Patent Citations (3)
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| KR20050025106A (en) * | 2004-11-22 | 2005-03-11 | (주)브이아이피커뮤니케이션 | Method and system of target marketing using wire/wireless internet |
| CN111582977A (en) * | 2020-04-28 | 2020-08-25 | 武汉近在咫尺互联网信息服务有限公司 | Internet marketing planning system and method |
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Cited By (3)
| Publication number | Priority date | Publication date | Assignee | Title |
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| CN115082128A (en) * | 2022-07-11 | 2022-09-20 | 济南辰阳信息技术有限公司 | Internet marketing planning system, method and device |
| CN116957709A (en) * | 2023-06-05 | 2023-10-27 | 上海朗晖慧科技术有限公司 | Manifest transaction management system and method based on digital cloud platform |
| CN116957709B (en) * | 2023-06-05 | 2024-04-23 | 上海朗晖慧科技术有限公司 | Manifest transaction management system and method based on digital cloud platform |
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