CN112801695A - Intelligent marketing system based on internet big data - Google Patents
Intelligent marketing system based on internet big data Download PDFInfo
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Abstract
The invention discloses an intelligent marketing system based on internet big data, which has the technical scheme key points that: the system comprises a cloud platform and an e-commerce platform, wherein the e-commerce platform comprises a login module, a transaction module, a transportation module, an after-sale module and a marketing module, and the cloud platform and the e-commerce platform exchange and transmit data through the Internet; the cloud platform comprises a cloud server, a terminal server and cloud terminal equipment, wherein the cloud server is used for storing, calculating, analyzing and processing all data of the e-commerce platform, the terminal server is connected with the cloud terminal equipment through a wireless network, and the cloud terminal equipment is connected with a system desktop of the cloud server through a communication protocol and is displayed to the front end; the method has the advantages of high purchase efficiency of users, full excavation of targeted potential customers, accurate and efficient popularization of big data marketing, higher intellectualization, lower marketing cost and higher input and output.
Description
Technical Field
The invention belongs to the field of marketing, and particularly relates to an intelligent marketing system based on internet big data.
Background
The internet big data forms a huge ecological system at present, the system comprises a technical system and a business system, the involved links comprise data acquisition, data arrangement, storage, safety, analysis, presentation and application, and as the big data continuously begins to fall to the industry field, the big data itself is developing larger and larger value space.
The marketing system is a subject system which creates value for customers, realizes exchange with the customers and finally obtains sales income and investment return, and has a plurality of related factors, wherein the factors are internal factors of the enterprises and external factors of the enterprises, and the factors are all under development and change without exception. Therefore, the marketing strategy and the combination of the enterprises can be adjusted timely along with the change of the internal and external environments of the enterprises. If the adjustment of the marketing strategy of the enterprise lags behind the change of the environment, the marketing work of the enterprise is bound to fail.
Reference may be made to chinese patent publication No. CN107679910A, which discloses a marketing system, comprising the following steps: 1) acquiring information consumed by a consuming individual for the first time by relying on a mobile terminal, wherein the information comprises consumed content, limit and the like; 2) analyzing the social status of the consumption individuals according to the acquired consumption information of the consumption individuals, wherein the social status comprises the age range, the consumption capacity, the consumption range, the consumption cycle and the like of the consumption individuals; 3) and (4) according to the analysis result, formulating a reward plan for the consuming individual, wherein the reward plan is a point system, namely the consuming individual can obtain virtual points according to the consumption information for the second time of direct or indirect consumption and can exchange the points into products.
The above patent has an indirect consumption individual as the consumption individual in the above step, and after the first consumption, when the direct consumption or the indirect consumption is continued, a virtual point can be obtained, and the point can be exchanged into a product. Depending on the mobile terminal, the advantages of diffusion consumption are realized on the basis of consumption individuals, but the advantages also exist, such as: the user purchase efficiency is low, potential customers cannot be explored, the market share is low, the marketing workload is large, the efficiency is low, the marketing cost is high, and the input and output are low.
Disclosure of Invention
The invention aims to provide an intelligent marketing system based on internet big data to solve the problems in the background technology.
In order to achieve the purpose, the invention provides the following technical scheme:
an intelligent marketing system based on internet big data comprises a cloud platform and an e-commerce platform, wherein the e-commerce platform comprises a login module, a transaction module, a transportation module, an after-sale module and a marketing module, and the cloud platform and the e-commerce platform exchange and transmit data through the internet;
the cloud platform comprises a cloud server, a terminal server and cloud terminal equipment, wherein the cloud server is used for storing, calculating, analyzing and processing all data of the e-commerce platform, the terminal server is connected with the cloud terminal equipment through a wireless network, the cloud terminal equipment is connected with a system desktop of the cloud server through a communication protocol and is displayed to the front end, and output and input data of the cloud terminal equipment are directionally transmitted to the cloud server;
the transaction module comprises an order processing unit, an order analyzing unit, an order payment unit, a commodity output unit and a reconciliation unit;
the after-sale module comprises a return goods processing unit, a customer service reception unit and a complaint processing unit;
the marketing module comprises a social marketing unit, a big data marketing unit, a network platform marketing unit and an advertisement unit;
the cloud terminal equipment comprises a data receiving module, a data processing module, a data unlocking module and a data conversion module, wherein the data processing module is used for processing and analyzing data, the data is uniformly classified according to a classification standard after the data is analyzed, and the data unlocking module is used for decoding and reading a secret key of encrypted data; the data conversion module is used for converting the analog data information into numerical data information for checking.
Preferably, the login module comprises APP software for logging in the e-commerce platform by a user and a network address link of the e-commerce platform, the APP software needs the user to use a mobile phone number or a mailbox account to verify and set a password for logging in, and after logging in, the APP software accurately pushes the required commodity according to the daily commodity searching category and the commodity model of the user.
Preferably, the login module further comprises a reset password unit, wherein the reset password unit is used for completing password reset by short message verification through binding a mobile phone number when a user forgets a login password, and the login password is a 12-digit mixed password containing a combination of capital and small letters and numbers.
Preferably, the communication protocol includes a VDI cloud desktop technology communication protocol, an RDS cloud desktop technology communication protocol, and a SPICE cloud desktop technology communication protocol.
Preferably, the customer service reception unit comprises pre-sale consultation, post-sale consultation and telephone consultation, wherein the pre-sale consultation comprises a consultation dialog box, the consultation dialog box is arranged on a commodity page of the e-commerce platform and moves along with the movement of the commodity page, a user clicks the consultation dialog box and then jumps to a consultation room to perform one-to-one consultation, a professional customer service in the consultation room answers the commodity problem consulted by the user in detail, the consultation room is automatically closed or automatically connected to the next user after the answer is finished, and the post-sale consultation is used for the user to answer the use operation problem proposed by the commodity after the user purchases the commodity.
Preferably, the social marketing unit comprises telemarketing, social software marketing and face-to-face marketing, and the telemarketing expresses commodity performance and purchasing preferential strength to the user by calling the user through a telephone of a marketer;
the social software marketing comprises WeChat group and QQ group directional promotion marketing, and specifically comprises the following steps: establishing a specific WeChat group or a QQ group according to social connections, selecting a group quitting or group staying by group members according to self requirements, sending commodity information links in the group by group owner marketing members after a group staying user reaches a certain number of people, and clicking and purchasing by the group members according to self requirements.
Preferably, the network platform marketing unit comprises the steps of purchasing advertisement positions on each existing large mainstream network platform, attracting target customers by making advertisement position pages, selecting a network platform to be launched according to commodity attributes and positioning crowds when the advertisement positions are purchased, and reducing or increasing the investment of network platform advertisement cost according to a launching output ratio.
Preferably, the advertisement marketing unit delivers the video advertisement in a local satellite television, a video platform, a commercial square advertising screen and a bus television.
Preferably, the big data marketing unit performs big data calculation to obtain potential purchasing client groups by screening and analyzing the client information stored by the cloud server, performs directional marketing on the potential purchasing client groups through the short messages, the dialog box and the telephone mode, performs summary statistics according to the directional marketing number and the purchasing number, calculates the input-output ratio, and adjusts the screening standard of the cloud server to continuously improve the input-output ratio.
Preferably, the client information includes purchased client information, unpaid client information, consulted client information, and cancel order client information within three months.
Compared with the prior art, the invention has the beneficial effects that:
the intelligent marketing system based on the internet big data can further improve the purchasing efficiency of users, fully explore the potential customer market and improve the market share through the cooperation and cooperation of the cloud platform and the e-commerce platform and the combination of the internet big data, the transaction module and the after-sale module of the cloud platform, meanwhile, the marketing work is greatly reduced by synchronously implementing the client data stored by the cloud server in cooperation with a social marketing unit, a big data marketing unit, a network platform marketing unit and an advertisement marketing unit, meanwhile, the marketing is more accurate, the marketing and popularization efficiency is further improved, the marketing cost is reduced, the input-output ratio is improved, and therefore the method and the system have the advantages that the purchasing efficiency of users is high, the targeted potential customers are fully explored, the big data marketing is accurate and efficient, the intelligence is high, the marketing cost is low, and the input-output ratio is high.
Drawings
FIG. 1 is a block diagram of the system of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Please refer to FIG. 1
Examples
An intelligent marketing system based on internet big data comprises a cloud platform and an e-commerce platform, wherein the e-commerce platform comprises a login module, a transaction module, a transportation module, an after-sale module and a marketing module, and the cloud platform and the e-commerce platform exchange and transmit data through the internet;
the cloud platform comprises a cloud server, a terminal server and cloud terminal equipment, wherein the cloud server is used for storing, calculating, analyzing and processing all data of the e-commerce platform, the terminal server is connected with the cloud terminal equipment through a wireless network, the cloud terminal equipment is connected with a system desktop of the cloud server through a communication protocol and is displayed to the front end, and output and input data of the cloud terminal equipment are directionally transmitted to the cloud server;
the transaction module comprises an order processing unit, an order analyzing unit, an order payment unit, a commodity output unit and a reconciliation unit;
the after-sale module comprises a return goods processing unit, a customer service reception unit and a complaint processing unit;
the marketing module comprises a social marketing unit, a big data marketing unit, a network platform marketing unit and an advertisement unit;
the cloud terminal equipment comprises a data receiving module, a data processing module, a data unlocking module and a data conversion module, wherein the data processing module is used for processing and analyzing data, the data is uniformly classified according to a classification standard after the data is analyzed, and the data unlocking module is used for decoding and reading a secret key of the encrypted data; the data conversion module is used for converting the analog data information into numerical data information for checking.
In this embodiment, preferably, the login module includes APP software for a user to log in the e-commerce platform and a network address link of the e-commerce platform, the APP software requires the user to use a mobile phone number or a mailbox account to perform verification and set a password for login, and after the login is completed, the APP software performs accurate pushing of a required commodity according to a commodity category and a commodity model searched by the user daily.
In this embodiment, preferably, the login module further includes a reset password unit, where the reset password unit is configured to perform short message authentication to complete password resetting by binding a mobile phone number when the user forgets the login password, and the login password is a 12-digit mixed password including a combination of upper and lower case letters and digits.
In this embodiment, preferably, the communication protocol includes a VDI cloud desktop technology communication protocol, an RDS cloud desktop technology communication protocol, and a SPICE cloud desktop technology communication protocol.
In this embodiment, preferably, the customer service unit includes pre-sale consultation, post-sale consultation and telephone consultation, the pre-sale consultation includes a consultation dialog box, the consultation dialog box is arranged on a commodity page of the e-commerce platform and moves along with the movement of the commodity page, the user clicks the consultation dialog box and then jumps to a consultation room to perform one-to-one consultation, the professional customer service performs detailed solution on the commodity problem consulted by the user in the consultation room, the consultation room is automatically closed or automatically connected to the next user after the solution is finished, and the post-sale consultation is used for the user to solve the use operation problem proposed by the commodity after the user purchases the commodity.
In this embodiment, preferably, the social marketing unit includes telemarketing, social software marketing, and face-to-face marketing, and the telemarketing represents the performance of the commodity and the preferential strength of purchase to the user by dialing the user phone number for the marketer;
the social software marketing comprises WeChat group and QQ group directional promotion marketing, and specifically comprises the following steps: establishing a specific WeChat group or a QQ group according to social connections, selecting a group quitting or group staying by group members according to self requirements, sending commodity information links in the group by group owner marketing members after a group staying user reaches a certain number of people, and clicking and purchasing by the group members according to self requirements.
In this embodiment, preferably, the network platform marketing unit includes purchasing an advertisement slot on each existing large mainstream network platform, attracting a target customer by making an advertisement slot page, selecting a network platform to be delivered according to commodity attributes and targeted crowds when purchasing the advertisement slot, and reducing or increasing the cost of network platform advertisement according to a delivery output ratio.
In this embodiment, preferably, the advertisement marketing unit delivers the video advertisement in a local television, a video platform, a commercial square advertisement screen, and a bus television.
In this embodiment, preferably, big data marketing unit carries out big data calculation through the customer information of screening analysis cloud server storage and obtains potential purchase customer crowd to carry out directional marketing to potential purchase customer crowd through SMS, dialog box and telephone mode, gather statistics according to directional marketing number and the number of buying people, calculate the input-output ratio, the screening standard of adjustment cloud server constantly improves the input-output ratio.
In this embodiment, it is preferable that the client information includes purchased client information, unpaid client information, consulted client information, and order cancellation client information within three months.
The invention has the beneficial effects that:
the intelligent marketing system based on the internet big data can further improve the purchasing efficiency of users, fully explore the potential customer market and improve the market share through the cooperation and cooperation of the cloud platform and the e-commerce platform and the combination of the internet big data, the transaction module and the after-sale module of the cloud platform, meanwhile, the marketing work is greatly reduced by synchronously implementing the client data stored by the cloud server in cooperation with a social marketing unit, a big data marketing unit, a network platform marketing unit and an advertisement marketing unit, meanwhile, the marketing is more accurate, the marketing and popularization efficiency is further improved, the marketing cost is reduced, the input-output ratio is improved, and therefore the method and the system have the advantages that the purchasing efficiency of users is high, the targeted potential customers are fully explored, the big data marketing is accurate and efficient, the intelligence is high, the marketing cost is low, and the input-output ratio is high.
Although embodiments of the present invention have been shown and described, it will be appreciated by those skilled in the art that changes, modifications, substitutions and alterations can be made in these embodiments without departing from the principles and spirit of the invention, the scope of which is defined in the appended claims and their equivalents.
Claims (10)
1. An intelligent marketing system based on internet big data is characterized by comprising a cloud platform and an e-commerce platform, wherein the e-commerce platform comprises a login module, a transaction module, a transportation module, an after-sale module and a marketing module, and the cloud platform and the e-commerce platform exchange and transmit data through the internet;
the cloud platform comprises a cloud server, a terminal server and cloud terminal equipment, wherein the cloud server is used for storing, calculating, analyzing and processing all data of the e-commerce platform, the terminal server is connected with the cloud terminal equipment through a wireless network, the cloud terminal equipment is connected with a system desktop of the cloud server through a communication protocol and is displayed to the front end, and output and input data of the cloud terminal equipment are directionally transmitted to the cloud server;
the transaction module comprises an order processing unit, an order analyzing unit, an order payment unit, a commodity output unit and a reconciliation unit;
the after-sale module comprises a return goods processing unit, a customer service reception unit and a complaint processing unit;
the marketing module comprises a social marketing unit, a big data marketing unit, a network platform marketing unit and an advertisement unit;
the cloud terminal equipment comprises a data receiving module, a data processing module, a data unlocking module and a data conversion module, wherein the data processing module is used for processing and analyzing data, the data is uniformly classified according to a classification standard after the data is analyzed, and the data unlocking module is used for decoding and reading a secret key of encrypted data; the data conversion module is used for converting the analog data information into numerical data information for checking.
2. The intelligent marketing system based on internet big data as claimed in claim 1, wherein: the login module comprises APP software for logging in the e-commerce platform by a user and a network address link of the e-commerce platform, the APP software needs the user to use a mobile phone number or a mailbox account number for verification and login after setting a password, and after the login is completed, the APP software accurately pushes the needed commodity according to the daily commodity searching category and the commodity model of the user.
3. The intelligent marketing system based on internet big data as claimed in claim 2, wherein: the login module further comprises a reset password unit, wherein the reset password unit is used for carrying out short message verification by binding a mobile phone number to complete password resetting when a user forgets a login password, and the login password is a 12-bit mixed password comprising a capital letter and a capital letter combined with a numeral.
4. The intelligent marketing system based on internet big data as claimed in claim 1, wherein: the communication protocol comprises a VDI cloud desktop technology communication protocol, an RDS cloud desktop technology communication protocol and an SPICE cloud desktop technology communication protocol.
5. The intelligent marketing system based on internet big data as claimed in claim 1, wherein: the customer service reception unit comprises pre-sale consultation, post-sale consultation and telephone consultation, wherein the pre-sale consultation comprises a consultation dialog box, the consultation dialog box is arranged on a commodity page of the e-commerce platform and moves along with the movement of the commodity page, a user clicks the consultation dialog box and then jumps to a consultation room to perform one-to-one consultation, a professional customer service in the consultation room solves the commodity problem consulted by the user in detail, the consultation room is automatically closed or automatically connected to the next user after the solution is finished, and the post-sale consultation is used for solving the use operation problem proposed by the user to the commodity after the user purchases the commodity.
6. The intelligent marketing system based on internet big data as claimed in claim 1, wherein: the social marketing unit comprises telemarketing, social software marketing and face-to-face marketing, and the telemarketing expresses commodity performance and purchasing preference to the user by a marketer through calling the user;
the social software marketing comprises WeChat group and QQ group directional promotion marketing, and specifically comprises the following steps: establishing a specific WeChat group or a QQ group according to social connections, selecting a group quitting or group staying by group members according to self requirements, sending commodity information links in the group by group owner marketing members after a group staying user reaches a certain number of people, and clicking and purchasing by the group members according to self requirements.
7. The intelligent marketing system based on internet big data as claimed in claim 1, wherein: the network platform marketing unit comprises the steps of purchasing advertisement positions on the existing large mainstream network platforms, attracting target customers by manufacturing advertisement position pages, selecting and putting the network platform according to commodity attributes and positioning crowds when the advertisement positions are purchased, and reducing or increasing the investment of network platform advertisement cost according to the putting output ratio.
8. The intelligent marketing system based on internet big data as claimed in claim 1, wherein: the advertisement marketing unit puts video advertisements on a local satellite television, a video platform, a commercial square advertisement screen and a bus television.
9. The intelligent marketing system based on internet big data as claimed in claim 1, wherein: the big data marketing unit carries out big data calculation to obtain potential purchasing client crowds by screening and analyzing client information stored by the cloud server, carries out directional marketing on the potential purchasing client crowds through short messages, the dialog box and a telephone mode, carries out summary statistics according to the number of directional marketing people and the number of purchasing people, calculates the input-output ratio, and adjusts the screening standard of the cloud server to continuously improve the input-output ratio.
10. The internet big data-based intelligent marketing system according to claim 9, wherein: the client information includes purchased client information, unpaid client information, consulted client information, and order cancelled client information within three months.
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Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN113177829A (en) * | 2021-06-01 | 2021-07-27 | 南京佳时倍信息科技有限公司 | Intelligent electronic commerce online management system and method thereof |
CN113298576A (en) * | 2021-06-22 | 2021-08-24 | 仟言科技(佛山)有限公司 | Internet marketing planning system and method |
CN113554461A (en) * | 2021-07-20 | 2021-10-26 | 深圳市博乐信息技术有限公司 | Cloud computing platform system based on AR activity marketing |
-
2021
- 2021-01-21 CN CN202110078728.6A patent/CN112801695A/en not_active Withdrawn
Cited By (3)
Publication number | Priority date | Publication date | Assignee | Title |
---|---|---|---|---|
CN113177829A (en) * | 2021-06-01 | 2021-07-27 | 南京佳时倍信息科技有限公司 | Intelligent electronic commerce online management system and method thereof |
CN113298576A (en) * | 2021-06-22 | 2021-08-24 | 仟言科技(佛山)有限公司 | Internet marketing planning system and method |
CN113554461A (en) * | 2021-07-20 | 2021-10-26 | 深圳市博乐信息技术有限公司 | Cloud computing platform system based on AR activity marketing |
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Application publication date: 20210514 |