CN114971679A - Advertisement putting management integrated method and system - Google Patents
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Abstract
The invention discloses an integrated method and a system for advertisement putting management, and on one hand, the integrated method for advertisement putting management comprises the following steps: triggering advertisement targeting information and an advertisement request; screening a plurality of candidate advertisements; sending or not sending the candidate advertisement to the corresponding media end to send to the corresponding user end for playing and exposure; collecting data of a user side for storage and target audience verification to obtain a target audience verification result; and acquiring a plurality of delivered advertisements to form a delivered advertisement packet and issuing the delivered advertisement packet to a user side for playing and exposing the associated delivered advertisements. On the other hand, the invention also provides a system adopting the integrated method for advertisement putting management. The invention has the advantages of integrating advertisement delivery and management, breaking the data barrier of advertisement delivery data among different media terminals, realizing thousands of people and thousands of faces of cross-media creative carousel, improving the utilization rate of delivered advertisement data and saving the advertisement delivery cost.
Description
Technical Field
The present invention relates to the field of advertisement delivery technologies, and in particular, to an integrated method and system for advertisement delivery management.
Background
In the information age, advertisements are used as a very effective information transmission medium and are important means for marketing and showing social network products. With the development of internet technology, in recent years, internet video has been greatly developed as an emerging internet service, and its audience and coverage have been comparable to traditional media. In view of the development of internet services, online media advertising services are also rapidly developed, and online media advertisements have advantages in interactive marketing, so that the advertising content of the online media advertisements can be flexibly adjusted according to the audience conditions of the internet media, the advertising effect is improved, and the online media advertisements are more and more popular with people.
However, due to the limitation of technical conditions, the traditional internet media service performs advertisement delivery management manually in the advertisement delivery link, and in the advertisement delivery process, due to data barriers of each media end, the problems of dispersion of delivery channels and delivery data, non-uniform format of returned delivery data and the like exist, so that the advertisement delivery management is difficult, integration of advertisement delivery and management cannot be realized, not only is the requirement of thousands of people for cross-media creative carousel not met, but also the utilization rate of delivered advertisement data is low, the delivery cost of advertisements is seriously increased, and the actual application requirement is difficult to meet.
How to solve the above problems is a technical problem to be solved urgently.
Disclosure of Invention
The invention aims to provide an advertisement putting management integrated method capable of realizing integration of putting and management of advertisements.
The invention also aims to provide a system adopting the integrated advertisement putting management method.
On one hand, in order to achieve the purpose, the technical scheme adopted by the invention is as follows:
an advertisement putting management integrated method relates to a user terminal, a media terminal and an advertisement putting terminal; the method comprises the following steps:
s1, triggering advertisement targeting information to the corresponding media end through each user end, sending the basic information of the corresponding user end and the advertisement targeting information to the advertisement delivery end by each media end for storage, and triggering an advertisement request;
s2, the advertisement delivery end performs condition screening on preset advertisement data in the advertisement delivery end according to the preset standard according to the advertisement request data to obtain a plurality of candidate delivered advertisements;
s3, the advertisement delivery end performs flow screening according to the advertisement delivery purchase mode of the advertiser to obtain a flow screening result, if the flow screening result meets the preset requirement of the advertisement delivery purchase mode, the advertisement delivery end sends the delivered advertisements of each candidate to the corresponding media end, meanwhile, an exposure request is initiated, each media end calls the corresponding delivered advertisements of each candidate to be sent to the corresponding user end for playing and exposure, and the step S4 is entered, otherwise, if the flow screening result does not meet the preset requirement of the advertisement delivery purchase mode, the exposure request is not initiated to the media end;
s4, for the user terminal in playing, the corresponding media terminal collects the exposure information of the advertisement delivered by the user terminal in real time, and meanwhile, the collected information is synchronized to the advertisement delivery terminal to carry out target audience verification according to the preset verification rule, so that the target audience verification result is obtained; wherein the exposure information is the content and duration of advertisement delivery;
s5, obtaining a plurality of delivered advertisements relevant to the target audience verification result from preset advertisement data through the advertisement delivery end according to the target audience verification result to form a delivered advertisement package, sending the delivered advertisement package to the media end through the advertisement delivery end after flow screening is carried out and the flow screening result meets the preset requirement of an advertisement delivery purchase mode, and calling the relevant delivered advertisements from the delivered advertisement package through the media end according to the collection information and preset rules to send the relevant delivered advertisements to corresponding user ends for relevant delivered advertisement playing exposure after the delivered advertisements are played.
Preferably, after step S, further comprising step S:
and S6, performing data backflow monitoring analysis by the advertisement delivery end according to the collected information and the target audience verification result according to a preset standard to obtain delivered advertisement monitoring information for evaluating the advertisement delivery effect.
Preferably, the advertisement delivery monitoring information includes audience target crowd targeting information of the user terminal, and exposure time information, type information and frequency information of advertisement delivery of the user terminal.
Preferably, the advertisement placement purchasing mode comprises a CPD all-pack-by-day purchasing mode and a CPM thousand-person purchase mode, wherein:
the CPD daily all-round-package purchasing mode is a daily all-round-package disconnected advertisement putting mode, under the CPD daily all-round-package purchasing mode, the advertisement triggering request from the media side to the advertisement putting side can not be returned, when the advertisement delivery end receives the request of triggering advertisement from the media end, the final delivered advertisement is screened out from a plurality of candidate delivered advertisements by directly screening the flow, if the delivered advertisement which is completely matched with the triggering advertisement targeting information of the user end is screened out from the candidate delivered advertisements, the advertisement delivery end returns the delivered advertisement to the media end, meanwhile, an exposure request is sent to the media end, otherwise, if no delivered advertisement which is completely matched with the triggering advertisement targeting information of the user end is screened from the candidate delivered advertisements, the advertisement delivery end screens a relevant delivered advertisement associated with the trigger advertisement targeting information of the user end from the candidate delivered advertisements, returns the relevant delivered advertisement to the media end and initiates an exposure request;
the method comprises the steps that a CPM multi-person purchase mode is an advertisement delivery mode purchased according to exposure frequency, under the CPM multi-person purchase mode, a triggering advertisement request from a media end to an advertisement delivery end is returned if the triggering advertisement request does not meet the requirement of flow screening, namely after the advertisement delivery end receives the triggering advertisement request from the media end, a delivered advertisement which is completely matched with triggering advertisement targeting information of a user end is screened out from a plurality of candidate delivered advertisements, if the triggering advertisement targeting information does not meet the requirement of flow screening, the delivered advertisement is returned to the media end by the advertisement delivery end and an exposure request is initiated, if the triggering advertisement targeting information does not meet the requirement of flow screening, the advertisement delivery end returns the triggering advertisement request information to the media end without exposure.
Preferably, in the CPD full-package-per-day purchase mode and the CPM thousand-person purchase mode, the screening of the delivered advertisements is to screen the delivered advertisements in a plurality of candidate delivered advertisements according to the triggered advertisement targeting information of the user terminal through a preset KPI flow screening algorithm and a random backoff screening algorithm, so as to obtain the delivered advertisements completely matched with the triggered advertisement targeting information or the associated delivered advertisements incompletely matched with the triggered advertisement targeting information.
On the other hand, the invention provides a system adopting the integrated method for advertisement putting management, which comprises a media end, a user end and an advertisement putting end, wherein the user end and the advertisement putting end are connected with the media end;
wherein:
the user side is used for triggering advertisement targeting information to the media side and receiving, exposing and clicking the delivered advertisement issued by the media side;
the media end is used for receiving the basic information and the advertisement targeting information of the user end and sending the basic information and the advertisement targeting information to the advertisement delivery end to trigger an advertisement request, receiving the delivered advertisement and an exposure request of the advertisement delivery end, calling the corresponding delivered advertisement to send the corresponding user end for playing and exposure, acquiring the basic information and the delivered advertisement data of the corresponding user end for storage, and synchronizing the stored data to the advertisement delivery end;
the PDB programmed delivery platform is used for receiving the basic information and the advertisement orientation information of the user side sent by the media side, triggering an advertisement request and synchronizing the advertisement request to the DMP data management platform, and is also used for receiving the delivered advertisement returned by the DMP data management platform, screening whether to send the delivered advertisement to the media side or not according to the flow of a preset advertisement delivery purchasing module and sending an exposure request;
the DMP data management platform is used for storing and processing the basic information and the advertisement targeting information of the user side and preset advertisement data;
the operation monitoring platform is used for carrying out data backflow monitoring analysis on the storage information of the DMP data management platform;
the main advertisement management platform is used for purchasing an advertisement putting purchase mode and putting preset advertisement data on the DMP data management platform.
Preferably, the user side is any one of a smart phone, a tablet computer or a computer.
Preferably, the media end is any one of an Tencent video platform, an Aiqi art video platform, a Youkou video platform, a thunder video platform and a Fox search video platform.
Compared with the prior art, the invention has the following beneficial effects:
1. when the invention is used, the advertisement targeting information is triggered to the corresponding media end through each user end, the basic information of the corresponding user end and the advertisement targeting information are sent to the advertisement putting end by each media end for storage, meanwhile, the advertisement request is triggered, the advertisement putting end carries out condition screening on the preset advertisement data in the advertisement putting end according to the preset standard according to the data of each advertisement request to obtain a plurality of candidate put advertisements, then the advertisement putting end carries out flow screening according to the advertisement putting purchasing mode of an advertiser to obtain a flow screening result, if the flow screening result meets the preset requirement of the advertisement putting purchasing mode, the advertisement putting end sends each candidate put advertisement to the corresponding media end, meanwhile, the exposure request is initiated, and each media end calls the corresponding candidate exposed advertisement to send to the corresponding user end for playing, otherwise, if the flow screening result does not meet the preset requirement of the advertisement putting purchase mode, an exposure request is not initiated to the media terminal; in the process of advertisement putting, an advertisement putting end automatically screens out an advertisement putting end with content matched with the demand of the user according to the triggering advertisement targeting information and the basic information of the user, and the advertisement putting end returns the advertisement putting end to each media end to send to the corresponding user end for playing and exposure, thereby meeting the requirement of multi-media creative alternate broadcasting of thousands of people and multi-media, effectively improving the effect of the advertisement putting, meanwhile, through interconnection and intercommunication of the advertisement putting end and each media end, utilizing the advertisement putting end to uniformly and centrally manage advertisement data, effectively breaking the data barrier of the advertisement putting data among different media ends, and realizing the integration of advertisement putting and management.
In addition, for the user terminal in playing, the corresponding media terminal acquires the exposure information of the advertisement delivered by the user terminal in real time, simultaneously, the acquired information is synchronized to the advertisement delivery terminal to carry out target audience verification according to the preset verification rule to obtain a target audience verification result, then the advertisement delivery terminal acquires a plurality of delivered advertisements associated with the target audience verification result from the preset advertisement data according to the target audience verification result to form a delivered advertisement package, after the flow screening is carried out and the result of the flow screening meets the preset requirement of the advertisement delivery purchase mode, the advertisement delivery terminal sends the delivered advertisement package to each media terminal, and after the delivered advertisement is played, the media terminals call the associated delivered advertisements from the delivered advertisement package according to the acquisition information according to the preset rule to deliver the associated advertisements to the corresponding user terminal to carry out the associated advertisement delivery exposure, in the process of using, adopt to put in advertisement data acquisition, verify the advertisement input mode of propelling movement relevance input advertisement again, not only can improve the utilization ratio of putting in advertisement data, can realize putting in advertisement in addition and decide the directional accurate popularization of people, can also effectively practice thrift the advertisement input cost when increasing the input advertisement and touching to reach audience target.
Therefore, the method and the system have the advantages of realizing integration of advertisement delivery and management, breaking through the data barrier of advertisement delivery data among different media terminals, realizing thousands of people and thousands of media creative carousel, effectively improving the utilization rate of delivered advertisement data and saving the advertisement delivery cost.
2. The invention also can carry out data backflow monitoring analysis according to the preset standard through the operation monitoring platform of the advertisement putting end according to the collected information and the target audience verification result to obtain the monitoring information of the put advertisement for evaluating the advertisement putting effect.
Drawings
The invention is further illustrated by the following figures and examples.
FIG. 1 is a flow chart of an integrated advertisement placement management method according to the present invention;
FIG. 2 is a block diagram of an integrated advertisement placement management system according to the present invention;
fig. 3 is a flowchart illustrating an application of one embodiment of an integrated advertisement placement management method according to the present invention.
Description of reference numerals: 1. the system comprises a user side, a media side, a 3, an advertisement delivery side, a 31, a PDB programmed delivery platform, a 32, a DMP data management platform, a 33, an operation monitoring platform, a 34 and an advertisement main management platform.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.
Referring to fig. 1 to 3, the present invention provides 1 an advertisement delivery management integrated method, which relates to a user terminal 1, a media terminal 2 and an advertisement delivery terminal 3; the method comprises the following steps:
s1, triggering advertisement targeting information to the corresponding media end 2 through each user end 1, sending the basic information of the corresponding user end 1 and the advertisement targeting information to the advertisement putting end 3 by each media end 2 for storage, and triggering an advertisement request at the same time;
s2, the advertisement putting terminal 3 performs condition screening on preset advertisement data in the advertisement putting terminal 3 according to the preset standard according to each advertisement request data to obtain a plurality of candidate put advertisements;
s3, the advertisement delivery end 3 performs flow screening according to the advertisement delivery purchase mode of the advertiser to obtain a flow screening result, if the flow screening result meets the preset requirement of the advertisement delivery purchase mode, the advertisement delivery end 3 sends each candidate delivered advertisement to the corresponding media end 2, meanwhile, an exposure request is initiated, each media end 2 calls the corresponding candidate delivered advertisement to be sent to the corresponding user end 1 for playing exposure and entering the step S4, otherwise, if the flow screening result does not meet the preset requirement of the advertisement delivery purchase mode, the exposure request is not initiated to the media end 2;
s4, for the user end 1 in playing, the corresponding media end 2 collects the exposure information of the advertisement launched by the user end 1 in real time, and meanwhile, the collected information is synchronized to the advertisement launching end 3 to carry out target audience verification according to a preset verification rule to obtain a target audience verification result; wherein the exposure information is the content and duration of advertisement delivery;
s5, acquiring a plurality of delivered advertisements relevant to the target audience verification result from preset advertisement data through the advertisement delivery end 3 according to the target audience verification result to form a delivered advertisement packet, sending the delivered advertisement packet to the media end 2 through the advertisement delivery end 3 after flow screening is carried out and the flow screening result meets the preset requirement of an advertisement delivery purchase mode, and calling the relevant delivered advertisements from the delivered advertisement packet through the media end 2 according to the acquisition information and the preset rule to send the relevant delivered advertisements to the corresponding user end 1 for relevant delivered advertisement playing exposure after the delivered advertisements are played.
After step S5, step S6 is also included:
and S6, performing data backflow monitoring analysis according to the preset standard through the advertisement delivery end 3 according to the collected information and the target audience verification result, and obtaining delivered advertisement monitoring information for evaluating the advertisement delivery effect.
The advertisement delivery monitoring information comprises audience target crowd orientation information of the user terminal 1 and exposure time information, type information and frequency information of advertisement delivery of the user terminal 1.
The advertisement putting purchasing mode comprises a CPD (Combined public digital display) full-package purchasing mode and a CPM thousand-person thousand-face purchasing mode, wherein:
the CPD (compact peripheral component interconnect) daily all-round package purchasing mode is a daily all-round package broken advertisement putting mode, under the CPD daily all-round package purchasing mode, a triggering advertisement request from the media end 2 to the advertisement putting end 3 cannot be returned, after the advertisement putting end 3 receives the triggering advertisement request from the media end 2, the media end 3 directly screens flow and screens out a final put advertisement from a plurality of candidate put advertisements, if the put advertisement which is completely matched with the triggering advertisement targeting information of the user end 1 is screened out from the candidate put advertisements, the advertisement putting end 3 returns the put advertisement to the media end 2, meanwhile, an exposure request is sent to the media end 2, otherwise, if the put advertisement which is completely matched with the triggering advertisement targeting information of the user end 1 is not screened out from the candidate put advertisements, the advertisement putting end 3 selects one associated advertisement which is associated with the triggering advertisement targeting information of the user end 1 from the candidate put advertisements to return to the media end 2 and sends the associated advertisement to the media end 2 Initiating an exposure request;
the CPM multi-person purchase mode is an advertisement delivery mode purchased according to exposure frequency, under the CPM multi-person purchase mode, a trigger advertisement request of a media end 2 to an advertisement delivery end 3 is returned if the trigger advertisement request does not meet the requirement of flow screening, namely after the advertisement delivery end 3 receives the trigger advertisement request of the media end 2, a delivered advertisement which is completely matched with trigger advertisement targeting information of a user end 1 is screened out from a plurality of candidate delivered advertisements, if the trigger advertisement targeting information does not meet the requirement of flow screening, the delivered advertisement is returned to the media end 2 by the advertisement delivery end 3 through the flow screening, and an exposure request is initiated, if the trigger advertisement targeting information does not meet the requirement of flow screening, the trigger advertisement request information is returned to the media end 2 by the advertisement delivery end 3 and is not exposed.
And under the CPD (combined personal digital service) full-package purchase mode and the CPM thousand-person purchase mode, screening the delivered advertisements is to screen the delivered advertisements in a plurality of candidate delivered advertisements according to the triggered advertisement targeting information of the user side 1 through a preset KPI (key performance indicator) flow screening algorithm and a random backoff screening algorithm, so as to obtain the delivered advertisements completely matched with the triggered advertisement targeting information or the associated delivered advertisements incompletely matched with the triggered advertisement targeting information.
A system adopting the integrated method of the advertisement putting management comprises a media end 2, a user end 1 and an advertisement putting end 3 which are connected with the media end 2, wherein the advertisement putting end 3 consists of a PDB programmed putting platform 31, a DMP data management platform 32, an operation monitoring platform 33 and an advertisement main management platform 34;
wherein:
the user end 1 is used for triggering advertisement targeting information to the media end 2 and receiving, exposing and clicking the delivered advertisement issued by the media end 2;
the media end 2 is configured to receive the basic information and the advertisement targeting information of the user end 1 and send the information to the advertisement delivery end 3 to trigger an advertisement request, and is configured to receive the delivered advertisement and an exposure request of the advertisement delivery end 3, call the corresponding delivered advertisement to send to the corresponding user end 1 for playing and exposure, and is further configured to collect the corresponding basic information and the delivered advertisement data of the user end 1 for storage and synchronize the stored data to the advertisement delivery end 3;
the PDB programmatic delivery platform 31 is configured to receive the basic information and the advertisement targeting information of the user end 1 and the trigger advertisement request sent by the media end 2, synchronize the trigger advertisement request to the DMP data management platform 32, and receive the delivered advertisement returned by the DMP data management platform 32, and perform traffic screening according to a preset advertisement delivery purchasing module to determine whether to send a delivered advertisement to the media end 2 and initiate an exposure request;
the DMP data management platform 32 is configured to store and process the basic information and the advertisement targeting information of the user side 1 and preset advertisement data;
the operation monitoring platform 33 is configured to perform data backflow monitoring analysis on the storage information of the DMP data management platform 32;
the advertisement main management platform 34 is used for purchasing an advertisement delivery purchase mode and delivering preset advertisement data on the DMP data management platform 32.
The user side 1 is any one of a smart phone, a tablet computer or a computer.
The media end 2 is any one of an Tencent video platform, an Aiqi art video platform, a Youko video platform, a thunder video platform or a Fox searching video platform.
When the embodiment is used specifically, firstly, preset advertisement data is launched on the DMP data management platform 32 through the advertisement main management platform 34, advertisement targeting information is triggered to the corresponding media terminal 2 through each user terminal 1, the media terminal 2 sends the basic information of the corresponding user terminal 1 and the advertisement targeting information to the PDB programmed launching platform 31 of the advertisement launching terminal 3 together and synchronizes to the DMP data management platform 32 for storage, and meanwhile, an advertisement request is triggered; secondly, the DMP data management platform 32 performs condition screening on preset advertisement data in the DMP data management platform 32 according to each advertisement request data and a preset standard to obtain a plurality of candidate delivered advertisements and synchronizes to the PDB programmatic delivery platform 31, then the PDB programmatic delivery platform 31 performs flow screening according to an advertisement delivery purchase mode purchased by the advertisement main management platform 34 to obtain a flow screening result, if the flow screening result meets the preset requirement of the advertisement delivery purchase mode, each candidate delivered advertisement is sent to the corresponding media terminal 2 by the PDB programmatic delivery platform 31, meanwhile, initiating an exposure request, and calling corresponding candidate delivered advertisements by each media terminal 2 to be sent to the corresponding user terminal 1 for playing and exposure, otherwise, if the flow screening result does not meet the preset requirement of an advertisement delivery purchasing mode, not initiating the exposure request to each media terminal 2; then, each media terminal 2 collects the basic information of the corresponding user terminal 1 and the exposure and click detail data of the delivered advertisement in real time for storage, meanwhile, the storage data is synchronized to the DMP data management platform 32 to carry out target audience verification according to a preset verification rule to obtain a target audience verification result, the DMP data management platform 32 obtains a plurality of delivered advertisements associated with the target audience verification result from preset advertisement data according to the target audience verification result to form a delivered advertisement package, after the flow screening is carried out and the result of the flow screening meets the preset requirement of the advertisement putting purchase mode, the put advertisement packet is sent to each media end 2, after the playing of the delivered advertisements is finished, calling the associated delivered advertisements from the delivered advertisement packages to be sent to the corresponding user terminals 1 according to preset rules through each media terminal 2 according to the stored data to perform the playing exposure of the associated delivered advertisements; and finally, performing data backflow monitoring analysis according to the stored data and the target audience verification result by the operation monitoring platform 33 according to a preset standard to obtain delivered advertisement monitoring information, and evaluating the advertisement delivery effect according to the preset standard.
In conclusion, the method and the system have the advantages of realizing integration of advertisement delivery and management, breaking the data barrier of advertisement delivery data among different media terminals, realizing thousands of people and thousands of faces of cross-media creative carousel, effectively improving the utilization rate of delivered advertisement data and saving the advertisement delivery cost.
Various other modifications and changes may occur to those skilled in the art based on the foregoing teachings and concepts, and all such modifications and changes are intended to be included within the scope of the appended claims.
Claims (8)
1. An integrated method for advertisement putting management relates to a user side (1), a media side (2) and an advertisement putting side (3); the method is characterized in that: the method comprises the following steps:
s1, triggering advertisement targeting information to the corresponding media end (2) through each user end (1), sending the basic information of the application user end (1) and the advertisement targeting information to the advertisement delivery end (3) by each media end (2) for storage, and triggering an advertisement request at the same time;
s2, the advertisement delivery end (3) carries out condition screening on the preset advertisement data in the advertisement delivery end (3) according to the preset standard and the advertisement request data to obtain a plurality of candidate delivered advertisements;
s3, the advertisement delivery end (3) performs flow screening according to the advertisement delivery purchase mode of the advertiser to obtain a flow screening result, if the flow screening result meets the preset requirement of the advertisement delivery purchase mode, the advertisement delivery end (3) sends the candidate delivered advertisements to the corresponding media end (2), meanwhile, an exposure request is initiated, each media end (2) calls the corresponding candidate delivered advertisements to be sent to the corresponding user end (1) for playing and exposure, and the step S4 is entered, otherwise, if the flow screening result does not meet the preset requirement of the advertisement delivery purchase mode, the exposure request is not initiated to the media end (2);
s4, for the user terminal (1) during playing, the corresponding media terminal (2) collects the exposure information of the advertisement delivered by the user terminal (1) in real time, and meanwhile, the collected information is synchronized to the advertisement delivery terminal (3) to carry out target audience verification according to the preset verification rule, so that a target audience verification result is obtained;
s5, acquiring a plurality of delivered advertisements relevant to the target audience verification result from preset advertisement data through the advertisement delivery end (3) according to the target audience verification result to form a delivered advertisement packet, sending the delivered advertisement packet to the media end (2) through the advertisement delivery end (3) after flow screening is carried out and the flow screening result meets the preset requirement of an advertisement delivery purchase mode, and calling the relevant delivered advertisements from the delivered advertisement packet through the media end (2) according to the collection information and the preset rule to send the relevant delivered advertisements to the corresponding user end (1) to carry out relevant delivered advertisement playing exposure after the delivered advertisements are played.
2. The integrated advertisement placement management method according to claim 1, wherein: after step S5, step S6 is also included:
and S6, performing data backflow monitoring analysis according to the preset standard through the advertisement delivery end (3) according to the collected information and the target audience verification result, and obtaining delivered advertisement monitoring information for evaluating the advertisement delivery effect.
3. The integrated advertisement placement management method according to claim 2, wherein: the advertisement delivery monitoring information comprises audience target crowd orientation information of the user side (1) and exposure time information, type information and frequency information of advertisement delivery of the user side (1).
4. The integrated advertisement placement management method according to claim 1, wherein: the advertisement putting purchasing mode comprises a CPD (Combined public digital display) full-package purchasing mode and a CPM thousand-person thousand-face purchasing mode, wherein:
the CPD (compact peripheral component interconnect) daily all-package purchase mode is an advertisement putting mode broken by daily package, under the CPD daily all-package purchase mode, a triggering advertisement request from a media end (2) to an advertisement putting end (3) cannot be returned, after the advertisement putting end (3) receives the triggering advertisement request from the media end (2), the media end directly screens through flow, a final putting advertisement is screened from a plurality of candidate putting advertisements, if the putting advertisements which are completely matched with the triggering advertisement targeting information of the user end (1) are screened from the candidate putting advertisements, the advertisement putting end (3) returns the putting advertisements to the media end (2), meanwhile, an exposure request is initiated to the media end (2), otherwise, if the putting advertisements which are completely matched with the triggering advertisement targeting information of the user end (1) are not screened from the candidate putting advertisements, the advertisement end (3) screens one of the candidate user end advertisements and the triggering advertisement targeting information of the putting end (1) Returning the relevant released advertisements related to the information to the media end (2) and initiating an exposure request;
the CPM multi-person purchase mode is an advertisement delivery mode purchased according to exposure frequency, under the CPM multi-person purchase mode, a triggering advertisement request from a media end (2) to an advertisement delivery end (3) is returned if the triggering advertisement request does not meet the requirement of flow screening, namely after the advertisement delivery end (3) receives the triggering advertisement request from the media end (2), a delivered advertisement which is completely matched with the triggering advertisement targeting information of a user end (1) is screened out from a plurality of candidate delivered advertisements, if the triggering advertisement targeting information does not meet the requirement of flow screening, the delivered advertisement is returned to the media end (2) by the advertisement delivery end (3) through the flow screening, and the exposure request is started, if the triggering advertisement targeting information does not meet the requirement of flow screening, the triggering advertisement delivery end (3) returns the triggering advertisement request information to the media end (2) and does not take exposure.
5. The integrated advertisement placement management method according to claim 4, wherein: and under the CPD (combined program for distribution) full-package purchase mode and the CPM thousand-person purchase mode, screening the delivered advertisements is to screen the delivered advertisements in a plurality of candidate delivered advertisements according to the triggering advertisement targeting information of the user side (1) through a preset KPI flow screening algorithm and a random backoff screening algorithm, so as to obtain the delivered advertisements completely matched with the triggering advertisement targeting information or the associated delivered advertisements incompletely matched with the triggering advertisement targeting information.
6. A system using the integrated advertisement placement management method according to claim 1, wherein: the system comprises a media end (2), a user end (1) and an advertisement delivery end (3), wherein the user end and the advertisement delivery end are connected with the media end (2), and the advertisement delivery end (3) consists of a PDB (product data base) programmed delivery platform (31), a DMP (distributed file protocol) data management platform (32), an operation monitoring platform (33) and an advertisement main management platform (34);
wherein:
the user side (1) is used for triggering advertisement targeting information to the media side (2) and receiving, exposing and clicking the delivered advertisement issued by the media side (2);
the media end (2) is used for receiving the basic information and the advertisement orientation information of the user end (1) and sending the basic information and the advertisement orientation information to the advertisement delivery end (3) to trigger an advertisement request, receiving the delivered advertisement and the exposure request of the advertisement delivery end (3), calling the corresponding delivered advertisement to send the delivered advertisement to the corresponding user end (1) for playing and exposure, and acquiring the corresponding basic information and the delivered advertisement data of the user end (1) for storage and synchronizing the stored data to the advertisement delivery end (3);
the PDB programmed delivery platform (31) is used for receiving the basic information and the advertisement targeting information of the user side (1) sent by the media side (2), triggering an advertisement request and synchronizing the advertisement request to the DMP data management platform (32), receiving the delivered advertisement returned by the DMP data management platform (32), and screening whether to send the delivered advertisement to the media side (2) or not and initiating an exposure request according to the flow of a preset advertisement delivery purchasing module;
the DMP data management platform (32) is used for storing and processing the basic information and the advertisement orientation information of the user side (1) and preset advertisement data;
the operation monitoring platform (33) is used for carrying out data backflow monitoring analysis on the storage information of the DMP data management platform (32);
the advertisement main management platform (34) is used for purchasing an advertisement putting purchase mode and putting preset advertisement data on the DMP data management platform (32).
7. An integrated system for advertisement placement management according to claim 6, characterized in that: the user side (1) is any one of a smart phone, a tablet computer or a computer.
8. An integrated advertisement placement management system according to claim 6, characterized in that: the media end (2) is any one of an Tencent video platform, an Aiqi art video platform, a Youkou video platform, a thunder video platform or a fox searching video platform.
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