CN114661392A

CN114661392A - Information display method, information processing method, device, equipment and storage medium

Info

Publication number: CN114661392A
Application number: CN202210028776.9A
Authority: CN
Inventors: 苏畅
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2022-01-11
Filing date: 2022-01-11
Publication date: 2022-06-24
Anticipated expiration: 2042-01-11
Also published as: CN114661392B

Abstract

The disclosure relates to an information display method, an information processing device, an information display apparatus and a storage medium, wherein the information display method is applied to a terminal corresponding to a first direct broadcasting, and the method comprises the following steps: acquiring service object description information corresponding to first historical live broadcast service data in a first live broadcast; the service object description information is generated based on a target service recommendation template, the target service recommendation template is determined based on second historical live broadcast service data of a second live broadcast room associated with the first live broadcast room, and historical interaction information of a service object corresponding to the second live broadcast room is larger than an interaction threshold; and displaying the service object description information in a service page corresponding to the first direct broadcasting. By adopting the technical scheme, the determination of the service object description information can be combined with the historical live broadcast service data of the live broadcast room, so that the information display efficiency and accuracy are improved.

Description

Information display method, information processing method, device, equipment and storage medium

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to an information display method, an information processing apparatus, a device, and a storage medium.

Background

With the development of internet application, more and more articles are displayed and recommended in a live broadcast mode, and audiences in a live broadcast room can perform corresponding interaction based on the display of the articles.

In the related art, a corresponding table book is usually set and displayed by a merchant according to inventory items. However, the information display efficiency and accuracy of the table books generated by adopting the related technology are low.

Disclosure of Invention

The present disclosure provides an information display method, an information processing apparatus, a device, and a storage medium, to at least solve the problem of low information display efficiency and accuracy of a book generated by a related art. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, an information display method is provided, which is applied to a terminal corresponding to a first live broadcast room, and includes:

acquiring service object description information corresponding to first historical live broadcast service data of the first live broadcast room; the service object description information is generated based on a target service recommendation template, the target service recommendation template is determined based on second historical live broadcast service data of a second live broadcast room associated with the first live broadcast room, and historical interaction information of a service object corresponding to the second live broadcast room is larger than an interaction threshold;

and displaying the service object description information in a service page corresponding to the first direct broadcasting.

In an exemplary embodiment, the method further comprises:

acquiring the target service recommendation template;

displaying the target service recommendation template in a template page corresponding to the first live broadcast room;

and under the condition that the target service recommendation template is in an editable state, responding to a first editing instruction triggered based on the target service recommendation template to obtain the service object description information.

In an exemplary embodiment, the method further comprises:

when the target service recommendation template is in a non-editing state, displaying an object list editing area at a preset position in the template page in response to a display instruction triggered based on the template page; the preset position is a position in the template page except the position of the target service recommendation template;

and responding to a second editing instruction triggered based on the object list editing area to obtain the service object description information.

In an exemplary embodiment, the number of the service recommendation templates is multiple, and the obtaining the target service recommendation template includes:

acquiring a plurality of service recommendation templates;

displaying the plurality of service recommendation templates in the template page;

responding to a selection instruction triggered based on the plurality of service recommendation templates, and taking the service recommendation template corresponding to the selection instruction as the target service recommendation template; the selection instruction is related to the first historical live broadcast service data and a target service object corresponding to the first live broadcast room at the current time.

In an exemplary embodiment, the method further comprises:

and when the selection instruction is not received within a preset time period after the plurality of service recommendation templates are displayed, automatically selecting the target service recommendation template from the plurality of service recommendation templates according to the first historical live broadcast service data and the target service object corresponding to the first live broadcast room at the current time.

In an exemplary embodiment, the displaying the target service recommendation template in a template page corresponding to the first live broadcast room includes:

and displaying the target service recommendation template in the template page, and hiding the service recommendation templates except the target service recommendation template in the plurality of service recommendation templates.

In an exemplary embodiment, a preset object type of a target service object corresponding to the first live broadcast room is shown in an attribute information page of the first live broadcast room, and the method further includes:

under the condition that the recommended object type of the service object corresponding to the target service recommended template is different from the preset object type, displaying object type updating prompt information in the template page;

and the object type updating prompt information is used for indicating that the preset object type in the attribute information page is updated to the recommended object type.

In an exemplary embodiment, after the object type update prompt information is presented in the template page, the method further includes:

responding to an operation instruction triggered based on the identification information of the first live broadcast room in the template page, and displaying the changed attribute information page; and the changed attribute information page shows the recommended object type.

According to a second aspect of the embodiments of the present disclosure, there is provided an information processing method applied to a server, including:

acquiring second historical live broadcast service data of a second live broadcast room associated with the first live broadcast room;

determining a service recommendation template based on the second historical live broadcast service data;

sending the service recommendation template to a terminal corresponding to the first direct broadcasting; the terminal is used for generating service object description information corresponding to first historical live broadcast service data in the first live broadcast room based on the service recommendation template; the service object description information is used for displaying the service object description information in a service page corresponding to the first direct broadcasting;

and historical interaction information of the service object corresponding to the second live broadcast room is greater than an interaction threshold value.

In an exemplary embodiment, the determining a service recommendation template based on the second historical live service data includes:

analyzing the second historical live broadcast service data to obtain service object recommendation description information of the service object;

and generating the service recommendation template based on the service object and the service object recommendation description information.

In an exemplary embodiment, the number of the second live broadcast rooms is at least two, and the obtaining of the second historical live broadcast service data of the second live broadcast room associated with the first live broadcast room includes:

acquiring second historical live broadcast service data corresponding to each second live broadcast room;

analyzing the second historical live broadcast service data to obtain service object recommendation description information of the service object, wherein the analysis comprises the following steps:

analyzing second historical live broadcast service data corresponding to each second live broadcast room to obtain service object recommendation description information of the service object corresponding to each second live broadcast room;

the generating the service recommendation template based on the service object and the service object recommendation description information includes:

and generating a service recommendation template corresponding to each second live broadcast room based on the service object corresponding to each second live broadcast room and the service object recommendation description information of the service object corresponding to each second live broadcast room.

acquiring second historical live broadcast service data corresponding to at least two second live broadcast rooms;

analyzing second historical live broadcast service data corresponding to the at least two second live broadcast rooms to obtain service object recommendation description information of service objects corresponding to the at least two second live broadcast rooms;

and generating service recommendation templates corresponding to the at least two second live broadcast rooms based on the service objects corresponding to the at least two second live broadcast rooms and the service object recommendation description information of the service objects corresponding to the at least two second live broadcast rooms.

According to a third aspect of the embodiments of the present disclosure, an information display apparatus is provided, which is applied to a terminal corresponding to a first live broadcast room, and includes:

the service object description information acquisition module is configured to acquire service object description information corresponding to first historical live broadcast service data of the first live broadcast room; the service object description information is generated based on a target service recommendation template, the target service recommendation template is determined based on second historical live broadcast service data of a second live broadcast room associated with the first live broadcast room, and historical interaction information of a service object corresponding to the second live broadcast room is larger than an interaction threshold;

and the service object description information display module is configured to display the service object description information in a service page corresponding to the first direct broadcasting.

In an exemplary embodiment, the apparatus further comprises:

the target service recommendation template acquisition module is configured to execute acquisition of the target service recommendation template;

the target service recommendation template display module is configured to display the target service recommendation template in a template page corresponding to the first direct broadcasting;

and the first editing instruction response module is configured to execute a first editing instruction triggered based on the target service recommendation template to obtain the service object description information under the condition that the target service recommendation template is in an editable state.

In an exemplary embodiment, the apparatus further comprises:

the display instruction response module is configured to respond to a display instruction triggered based on the template page and display an object list editing area at a preset position in the template page under the condition that the target service recommendation template is in a non-editing state; the preset position is a position in the template page except the position of the target service recommendation template;

and the second editing instruction response module is configured to execute a second editing instruction triggered based on the object list editing area to obtain the service object description information.

In an exemplary embodiment, the number of the service recommendation templates is multiple, and the target service recommendation template obtaining module includes:

the service recommendation template acquisition unit is configured to execute acquisition of a plurality of service recommendation templates;

a service recommendation template presentation unit configured to perform presentation of the plurality of service recommendation templates in the template page;

the selection instruction response unit is configured to execute a selection instruction triggered based on the plurality of service recommendation templates, and take the service recommendation template corresponding to the selection instruction as the target service recommendation template; the selection instruction is related to the first historical live broadcast service data and a target service object corresponding to the first live broadcast room at the current time.

In an exemplary embodiment, the apparatus further comprises:

and the selecting unit is configured to automatically select the target service recommendation template from the plurality of service recommendation templates according to the first historical live broadcast service data and the target service object corresponding to the first live broadcast room at the current time when the selecting instruction is not received in a preset time period after the plurality of service recommendation templates are displayed.

In an exemplary embodiment, the target service recommendation template presentation module is configured to perform presentation of the target service recommendation template in the template page, and hide service recommendation templates other than the target service recommendation template in the plurality of service recommendation templates.

In an exemplary embodiment, in an attribute information page of the first live broadcast room, a preset object type of a target service object corresponding to the first live broadcast room is shown, and the apparatus further includes:

the prompting module is configured to display object type updating prompting information in the template page under the condition that the recommended object type of the service object corresponding to the target service recommending template is different from the preset object type;

In an exemplary embodiment, the apparatus further comprises:

the operation instruction response module is configured to execute an operation instruction triggered based on the first live broadcast room identification information in the template page and display the changed attribute information page; and the changed attribute information page shows the recommended object type.

According to a fourth aspect of the embodiments of the present disclosure, there is provided an information processing apparatus applied to a server, including:

the second historical live broadcast service data acquisition module is configured to execute acquisition of second historical live broadcast service data of a second live broadcast room associated with the first live broadcast room;

a service recommendation template determination module configured to perform determining a service recommendation template based on the second historical live service data;

the service recommendation template sending module is configured to execute sending of the service recommendation template to a terminal corresponding to the first direct broadcasting; the terminal is used for generating service object description information corresponding to first historical live broadcast service data in the first live broadcast room based on the service recommendation template; the service object description information is used for displaying the service object description information in a service page corresponding to the first direct broadcasting;

In an exemplary embodiment, the service recommendation template determining module includes:

the analysis unit is configured to analyze the second historical live broadcast service data to obtain service object recommendation description information of the service object;

and the generating unit is configured to generate the service recommendation template based on the service object and the service object recommendation description information.

In an exemplary embodiment, the number of the second live broadcast rooms is at least two, and the second historical live broadcast service data obtaining module is configured to perform obtaining of second historical live broadcast service data corresponding to each second live broadcast room;

the analysis unit is configured to perform analysis on second historical live broadcast service data corresponding to each second live broadcast room to obtain service object recommendation description information of a service object corresponding to each second live broadcast room;

the generating unit is configured to execute a service recommendation description information based on the service object corresponding to each second live broadcast room and the service object of the service object corresponding to each second live broadcast room, and generate a service recommendation template corresponding to each second live broadcast room.

In an exemplary embodiment, the number of the second live broadcast rooms is at least two, and the second historical live broadcast service data obtaining module is configured to perform obtaining of second historical live broadcast service data corresponding to the at least two second live broadcast rooms;

the analysis unit is configured to perform analysis on second historical live broadcast service data corresponding to the at least two second live broadcast rooms to obtain service object recommendation description information of service objects corresponding to the at least two second live broadcast rooms;

the generating unit is configured to execute the service recommendation description information based on the service objects corresponding to the at least two second live broadcast rooms and the service objects corresponding to the at least two second live broadcast rooms, and generate the service recommendation templates corresponding to the at least two second live broadcast rooms.

According to a fifth aspect of the embodiments of the present disclosure, there is provided an electronic device for displaying information, including:

a processor;

a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information presentation method in any of the above embodiments and the information processing method in any of the above embodiments.

According to a sixth aspect of the embodiments of the present disclosure, there is provided a computer-readable storage medium, where instructions of the computer-readable storage medium, when executed by a processor of an electronic device, cause the electronic device to perform the information presentation method in any one of the above-mentioned embodiments and the information processing method in any one of the above-mentioned embodiments.

According to a seventh aspect of the embodiments of the present disclosure, there is provided a computer program product, including a computer program, which when executed by a processor, implements the information presentation method in any of the above-mentioned embodiments and the information processing method in any of the above-mentioned embodiments.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects:

the service object description information in the embodiment of the disclosure is generated based on the target service recommendation template, and the recommendation of the target service recommendation template fully uses the second historical live broadcast service data of the second live broadcast room of the same type of merchant with the historical interaction information being greater than the interaction threshold, so that the recommendation of the target service recommendation template is more accurate, and accurate reference of the service object description information can be provided. After the service object description information is generated, the terminal can acquire the service object description information and display the service object description information in a service page corresponding to the first direct broadcasting, so that the information display efficiency and accuracy are improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a schematic diagram illustrating an application environment in accordance with an exemplary embodiment.

Fig. 2 is a flow chart illustrating a method of presenting information according to an example embodiment.

FIG. 3 is a diagram illustrating presentation of business object description information in a business page in accordance with an illustrative embodiment.

FIG. 4 is a flow diagram illustrating a method for generating business object description information in accordance with an illustrative embodiment.

Fig. 5 is a flowchart illustrating a method for obtaining the target service recommendation template according to an exemplary embodiment.

FIG. 6 is a diagram illustrating a plurality of business recommendation templates in a template page according to an example embodiment.

FIG. 7 is a diagram illustrating a goal business recommendation template in a template page, according to an exemplary embodiment.

FIG. 8 is a diagram illustrating a target business recommendation template in a template page showing editable states in accordance with an illustrative embodiment.

FIG. 9 is a diagram illustrating a target business recommendation template in a template page showing a non-edit status according to an exemplary embodiment.

FIG. 10 is a diagram illustrating a display object list edit area in a template page in accordance with an illustrative embodiment.

FIG. 11 is a diagram illustrating object type update hints information in a template page, according to an exemplary embodiment.

FIG. 12 is a block diagram illustrating an information presentation device according to an example embodiment.

FIG. 13 is a block diagram illustrating an electronic device for presentation of information in accordance with an exemplary embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below do not represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

Referring to fig. 1, fig. 1 is a schematic diagram illustrating an application environment according to an exemplary embodiment, which may include a server 01 and a terminal 02, as shown in fig. 1.

In an alternative embodiment, the server 01 may be configured to recommend a service recommendation template to a live broadcast room. For example, the server 01 may be an independent physical server, a server cluster or a distributed system formed by a plurality of physical servers, or a cloud server providing basic cloud computing services such as a cloud service, a cloud database, cloud computing, a cloud function, a cloud storage, a Network service, cloud communication, a middleware service, a domain name service, a security service, a CDN (Content Delivery Network), a big data and artificial intelligence platform, and the like.

In an alternative embodiment, terminal 02 may be used for the processing of information presentation. Specifically, the terminal 02 may include, but is not limited to, a smart phone, a desktop computer, a tablet computer, a notebook computer, a smart speaker, a digital assistant, an Augmented Reality (AR)/Virtual Reality (VR) device, a smart wearable device, and other types of electronic devices. Optionally, the operating system running on the electronic device may include, but is not limited to, an android system, an IOS system, linux, windows, and the like.

In addition, it should be noted that fig. 1 shows only one application environment of the information presentation method provided by the present disclosure. For example, the target service recommendation template may also be obtained by a terminal of the anchor, which is not limited in this disclosure.

In the embodiment of the present specification, the server 01 and the terminal 02 may be directly or indirectly connected by a wired or wireless communication method, and the present application is not limited herein.

It should be noted that the following figures show a possible sequence of steps, and in fact do not limit the order that must be followed. Some steps may be performed in parallel without being dependent on each other. User information (including but not limited to user device information, user personal information, user behavior information, etc.) and data (including but not limited to data for presentation, training, etc.) to which the present disclosure relates are both information and data that are authorized by the user or sufficiently authorized by various parties.

Fig. 2 is a flowchart illustrating an information presentation method according to an exemplary embodiment, where the method is used in the terminal in fig. 1 (i.e., applied to the terminal corresponding to the first live broadcast), as shown in fig. 2, and includes the following steps.

In step S11, obtaining service object description information corresponding to the first historical live broadcast service data of the first live broadcast; the service object description information is generated based on a target service recommendation template, the target service recommendation template is determined based on second historical live broadcast service data of a second live broadcast room associated with the first live broadcast room, and historical interaction information of a service object corresponding to the second live broadcast room is larger than an interaction threshold.

In step S13, the service object description information is displayed on the service page corresponding to the first live broadcast.

In the embodiment of the present disclosure, before live broadcast, a live broadcast merchant generally creates a structured content (i.e., service object description information, referred to as a book or a program list for short) designed by comprehensive arrangement of articles, marketing interactive play methods, and the like in advance, and before live broadcast, the structured content is displayed to the merchant, audience, and a live broadcast platform.

In this disclosure, the service object description information may be generated based on the target service recommendation template, and the target service recommendation template may be determined based on second historical live broadcast service data of a second live broadcast room that is associated with the first live broadcast room and for which historical interaction information of the corresponding service object is greater than a preset threshold. As an example, the target business recommendation template may include business object recommendation description information, which may include but is not limited to: the method comprises the following steps of recommending suggestions of business object combinations, suggestions of shelf-loading time of business objects, suggestions of shelf-loading sequence of business objects, suggestions of explanation of business objects, suggestions of shelf-loading price of business objects and the like. Taking a business object as an article as an example, the business object combination recommendation suggestion may be: it is suggested that item 1 and item 2 be recommended to the viewer in combination. The business object shelf time suggestion may be: it is recommended to put the article 1 on shelf at 10: 30. The business object listing sequence suggestion may be: it is recommended to put the article 1 on shelf first and put the article 2 on shelf later. The business object explanation suggestions may be: the recommendation is made to the viewer of the item in terms of its usability or the like.

Since the service object description information is generated with reference to the target service recommendation template, the service object description information may include content corresponding to the recommendation information in the target service object template. For example, the business object description information may include, but is not limited to: basic attribute information of the business object (such as business object name and business object type), preferential description of the business object, shelf time of the business object, shelf sequence of the business object, shelf price of the business object, and the like.

As an example, the first historical live traffic data may be live traffic data of the first live room over a first historical time period. The first historical time period may be set according to a service requirement, and may be, for example, within one week before the current time, which is not limited by the present disclosure. The first historical live broadcast service data may include, but is not limited to: and target historical basic attribute data and target historical service data of the first live broadcast. The target history basic attribute data may include, but is not limited to, identification information of a merchant corresponding to the first live broadcast room, and an object type of a target business object corresponding to the first live broadcast room. The target historical business data may include, but is not limited to, target historical operational information and target historical interaction information of the target business object.

The target historical interaction information may include, but is not limited to: the number of praise of the target business object, the number of clicks, the number of concerned first anchor accounts of the target business object, the number of new users entering the first live broadcast when the target business object is displayed in the live broadcast, the interaction amount of successful recommendation of the target business object and the like. Taking the target business object as an article as an example, the interaction amount recommended to the target business object may be a display conversion amount of the article, such as an order amount of the article. The target historical interaction information is not limited by the method, and the preference degree of the target business object in the user account can be effectively represented. For the object type of the target business object, taking the target business object as an article as an example, the type of the target business object may be an article type, such as a cosmetic class, a food class, and the like.

The target historical operation information may include, but is not limited to: the method comprises the steps of target business object combination recommendation information, target business object listing rhythm, flow promotion cost of target business objects, marketing tool setting and marketing tool listing rhythm. Taking the target business object as an article, the target business object combination recommendation information may refer to: at least two items combine information recommended to the viewer. The target business object overhead rhythm may refer to: the period of time that the article is in the shelved state, for example, one week or half a month. The traffic promotion cost of the target business object may refer to: the cost required for recommending the item in the live broadcast room can be set according to the Gross business Volume (GMV) of the single live broadcast of the live broadcast room. The marketing tool may refer to: the tool for user incentive and stimulation transaction in marketing activities mainly comprises a mobile phone payment electronic ticket, a virtual article resource and the like. Marketing tool overhead rhythm may refer to: the time period that the marketing tool is shown in the live room.

Optionally, the second live room associated with the first live room may be: the type of the business object (such as the recommended article) corresponding to the second live broadcast room is the same as the type of the target business object corresponding to the first live broadcast room. Taking the service pair as an article as an example, the type of the article recommended by the first live broadcast room is a makeup category, and the type of the article recommended by the second live broadcast room is also a makeup category, it can be considered that the merchant corresponding to the second live broadcast room and the merchant corresponding to the first live broadcast room are the same merchant, that is, the second live broadcast room is associated with the first live broadcast room. Because the number of the second live broadcast rooms associated with the first live broadcast room may be multiple, if the target service recommendation template is determined based on the second historical live broadcast service data of all the associated second live broadcast rooms, the accuracy of generating the service object description information is reduced, the interactive information and recommendation accuracy of the live broadcast rooms cannot be improved better by the generated service object description information, and the consumption of system resources is increased. Based on the above, the second live broadcast rooms which are selected from all the associated second live broadcast rooms and the corresponding second live broadcast rooms of which the historical interaction information of the service objects is larger than the interaction threshold value can be used as the basis for determining the target service template.

As an example, the historical interaction information may be interaction information of a business object corresponding to the second live broadcast room in the second historical time period. The second historical time period may be set according to business requirements, for example, may be within one week before the current time, which is not limited by the present disclosure. The historical interaction information of the business object in the second historical time period may include, but is not limited to: the number of praise of the business objects, the number of clicks of the business objects, the number of concerned anchor accounts of the objects, the number of newly entered users in the live broadcast when the business objects are displayed in the live broadcast, the interaction amount of successful recommendation of the business objects and the like. For the interaction amount that the business object is recommended successfully, taking the business object as an article as an example, the interaction amount that the business object is recommended successfully may refer to the display conversion amount of the article, such as the order amount of the article. The historical interactive information is not limited, and the preference degree of the business object in the user account can be effectively represented.

As an example, the second historical live traffic data may be live traffic data of the second live room during a third historical time period. The third history time period may be set according to business requirements, for example, may be within one week before the current time, which is not limited by the present disclosure. The second historical live broadcast service data may include historical basic attribute data and historical service data of the second live broadcast room, and the historical basic attribute data may include, but is not limited to, identification information of a merchant corresponding to the second live broadcast room, and an object type of a service object corresponding to the second live broadcast room. The historical service data may include the above-mentioned historical interaction information and historical operation information, which may include but is not limited to: the method comprises the steps of business object combination recommendation information, business object shelving rhythm, business object flow popularization cost, marketing tool setting and marketing tool shelving rhythm. Historical basic attribute data and historical service data of first live broadcast room

It should be noted that the first history time period, the second history time period, and the third history time period may be the same or different, and may be set according to a service requirement, which is not limited in this disclosure.

Optionally, in step S11, the terminal corresponding to the first live broadcast room may acquire service object description information corresponding to the first historical live broadcast service data of the first live broadcast room in a variety of ways, which is not limited specifically herein.

In an alternative embodiment, historical live broadcast service data of the live broadcast rooms corresponding to the merchants can be monitored by a server (a server of the live broadcast platform), so that a second live broadcast room associated with the first live broadcast room is obtained. And under the condition that the number of the second live broadcast rooms is one, acquiring second historical live broadcast service data of the second live broadcast room in a third historical time period, determining a target service recommendation template according to the second historical live broadcast service data, pushing the target service recommendation template to the terminal, and generating the service object description information by the terminal based on the target service recommendation template. Or the server directly generates the service object description information according to the target service recommendation template and pushes the service object description information to the terminal.

Under the condition that the number of the second live broadcast rooms is at least two, a server (a server of a live broadcast platform) can select from all related second live broadcast rooms, the second live broadcast rooms with historical interaction information of corresponding service objects larger than an interaction threshold value are obtained, finally, second historical live broadcast service data corresponding to each second live broadcast room are obtained, a service recommendation template corresponding to each second live broadcast room is determined according to the second historical live broadcast service data corresponding to each second live broadcast room, then, the service recommendation template corresponding to each second live broadcast room is pushed to a terminal, the terminal generates a target service recommendation template according to the service recommendation template corresponding to each second live broadcast room, and finally, the terminal generates service object description information according to the target service recommendation template. Or, the server may directly generate the service object description information according to the service recommendation template corresponding to each second live broadcast room, and push the service object description information to the terminal.

In another optional embodiment, the terminal corresponding to the first live broadcast room may further obtain the second historical live broadcast service data from a plurality of second live broadcast rooms or servers, so that a service recommendation template corresponding to each second live broadcast room may be generated based on the second historical live broadcast service data, the target service recommendation template may be determined according to the service recommendation template corresponding to each second live broadcast room, and finally, the service object description information may be generated based on the target service recommendation template.

In another feasible embodiment, a terminal corresponding to the first live broadcast room may also send a recommendation request of the service recommendation template to the server, the server returns a service recommendation template corresponding to each second live broadcast room in response to the recommendation request, and the terminal generates a target recommendation template according to the service recommendation template and generates the service object description information according to the target service recommendation template. Or the server responds to the recommendation request and directly returns the target recommendation template, and the terminal generates the service object description information according to the target service recommendation template. Or, the server may respond to the recommendation request, generate service object description information according to the service recommendation template corresponding to each second live broadcast room, and push the service object description information to the terminal.

In a feasible embodiment, the generating a service recommendation template corresponding to the second live broadcast room according to the second historical live broadcast service data may include: and analyzing second historical live broadcast service data corresponding to each second live broadcast room (for example, analyzing which service objects are recommended to be combined to improve interaction quantity (for example, order quantity of articles) of successfully recommended service objects, analyzing which service objects are put on shelf to obtain more praise quantity and attention in a specific time, analyzing how to introduce the service objects to improve interaction information of the service objects by an explanation mode, and the like), so as to obtain a service recommendation template corresponding to the second live broadcast room.

In another feasible embodiment, the second live broadcast rooms and the service recommendation templates are not in a one-to-one correspondence relationship, that is, the service recommendation method can perform integration analysis according to second historical live broadcast service data of the second live broadcast rooms, so as to obtain only one service recommendation template corresponding to the second live broadcast rooms.

FIG. 3 is a diagram illustrating presentation of business object description information in a business page in accordance with an exemplary embodiment. As shown in fig. 3, in an optional embodiment, in the step S13, the service page may be a live broadcast preview page, and the terminal corresponding to the first live broadcast room may obtain preset service object description information corresponding to first historical live broadcast service data in the first live broadcast room before the merchant starts live broadcast in the first live broadcast room, and display the service object description information in the service page, so as to preview a service object to be recommended in the first live broadcast room to the merchant, the audience, and the live broadcast platform. The service object description information may include but is not limited to: the name of the business object, the time of putting the business object on shelf, the recommendation sequence of the business object, preferential explanation of the business object, and the like.

In another optional embodiment, in the step S13, the service page may be a live page of the first live broadcasting room in the live broadcasting process, and a terminal corresponding to the first live broadcasting room may display the service object description information in the live broadcasting page, so as to display a service object to be recommended by the live broadcasting room to a merchant, an audience, and a live broadcasting platform.

FIG. 4 is a flowchart illustrating the generation of business object description information in accordance with an exemplary embodiment. As shown in fig. 4, the method may further include:

in step S21, the target service recommendation template is obtained.

Optionally, in the embodiment of the present disclosure, the target service recommendation template may be obtained in multiple ways, and the present disclosure is not specifically limited herein.

Fig. 5 is a flowchart illustrating a method for obtaining the target service recommendation template according to an exemplary embodiment. As shown in fig. 5, in step S21, the obtaining the target service recommendation template may include:

in step S211, a plurality of service recommendation templates are acquired.

In step S213, the plurality of business recommendation templates are displayed on the template page.

In step S215, in response to a selection instruction triggered based on the plurality of service recommendation templates, taking a service recommendation template corresponding to the selection instruction as the target service recommendation template; the selection instruction is related to the first historical live broadcast service data and a target service object corresponding to the first live broadcast room at the current time.

In step S217, when the selection instruction is not received within a preset time period after the plurality of service recommendation templates are displayed, the target service recommendation template is automatically selected from the plurality of service recommendation templates according to the first historical live broadcast service data and the target service object corresponding to the first live broadcast at the current time.

In practical application, for example, the server monitors historical live broadcast service data of live broadcast rooms corresponding to merchants, and when the number of the second live broadcast rooms is multiple, the server can generate a service recommendation template corresponding to each second live broadcast room according to the second historical live broadcast service data corresponding to each second live broadcast room, so as to obtain multiple service recommendation templates. And pushing the plurality of service recommendation templates to the terminal corresponding to the first direct broadcasting. In the above steps S211 to S213, the terminal receives a plurality of service recommendation templates pushed by the server, so as to obtain the plurality of service templates, and displays the plurality of service recommendation templates in a template page. The plurality of service recommendation templates may be displayed in a template page in a list form, may also be displayed in a template page in a tiled form, and may also directly display identification information corresponding to each of the plurality of service recommendation templates in the template page (when the identification information is clicked, the service recommendation template corresponding to the identification information may be displayed in a peripheral area of the identification information), which is not specifically limited by the present disclosure.

Because the target service recommendation template is selected from a plurality of service recommendation templates, similar to the target service recommendation template, the service recommendation template may also include service object combination recommendation suggestions, service object on-shelf time suggestions, service object on-shelf sequence suggestions, service object explanation suggestions, service object on-shelf price suggestions, and the like. The target business objects in the current inventory of the merchant corresponding to the first live broadcast room may not include the business objects related to the business recommendation template, or the business objects related to the business recommendation template may be recommended successfully in the first live broadcast room, and the interaction amount is relatively low. In order to improve the accuracy of generating the target service recommendation template, so as to provide an accurate reference for the description information of the service object, in step S215, the terminal corresponding to the first live broadcast room may select the target service recommendation template from the plurality of service recommendation templates according to the first historical live broadcast service data (for example, the interaction amount of the service object that is successfully recommended) and the target service object corresponding to the first live broadcast room at the current time. Taking the service object as an article, the target service object corresponding to the first live broadcast room at the current time refers to: at the current time, the items that the merchant corresponding to the first live broadcast can recommend to the user (i.e., the items already in stock).

In a possible embodiment, taking a service object as an article as an example, a merchant corresponding to a first live broadcast room selects a service recommendation template from a plurality of service recommendation templates as a target service recommendation template according to first historical live broadcast service data and a target service object corresponding to the first live broadcast room at the current time, where the selecting may include:

if the inventory of the merchant corresponding to the first live broadcast room is sufficient and can cover various articles in the article combination recommendation suggestions corresponding to the service recommendation templates, the merchant can select the service recommendation template containing the article with better interaction amount in the article combination recommendation suggestions as the target service recommendation template according to the first historical live broadcast service data (for example, the interaction amount of the service object which is successfully recommended) of the article. For example, if the article with a better interaction amount, for which the service object is recommended successfully, is toner 1, a service recommendation template including the toner 1 in the article combination recommendation suggestion may be selected as the target service recommendation template.

If the inventory of the merchant corresponding to the first live broadcast room is insufficient and cannot cover various articles in the article combination recommendation suggestions corresponding to the service recommendation templates, the merchant can select the service recommendation template capable of containing the article combination recommendation suggestions of the inventory articles existing in the merchant from the plurality of service recommendation templates and use the selected service recommendation template as the target service recommendation template. For example, if the stock articles of the merchant are toner 1 and toner 2, and the recommended article combination recommendation suggestions corresponding to the plurality of recommended service recommendation templates include various article combination recommendation suggestions such as facial mask, facial cream, toner 1, toner 2 and toner 3, the merchant may select the service plan template including the article combination recommendation suggestion of toner 1 and/or toner 2 as the target service recommendation template.

In an operable embodiment, if a selection instruction triggered by a merchant in a first live broadcast room based on a plurality of service recommendation templates is not received within a preset time period after the plurality of service recommendation templates are displayed, the terminal may automatically select the target service recommendation template from the plurality of service recommendation templates according to the first historical live broadcast service data and a target service object corresponding to the first live broadcast room at the current time. The method for automatically selecting the target service recommendation template by the terminal is similar to the method for actively selecting by the merchant, and is not described herein again.

FIG. 6 is a diagram illustrating a plurality of business recommendation templates in a template page according to an example embodiment. As shown in fig. 6, a plurality of service recommendation templates (service recommendation template 1, service recommendation template 2, and service recommendation template 3) may be displayed in a tiled manner in the template page, and when a merchant corresponding to the first live broadcast room selects the service recommendation template 1, the service recommendation template 1 is used as the target service recommendation template. And when the selection instruction is not received within a preset time period after the plurality of service recommendation templates are displayed, the terminal automatically selects one service recommendation template (for example, the service recommendation template 1) from the plurality of service recommendation templates as the target service recommendation template.

In the embodiment of the disclosure, a plurality of recommended service recommendation templates are displayed by a terminal corresponding to a first live broadcast room, and a target service recommendation template is selected from the plurality of recommended service templates by the terminal according to the first historical live broadcast service data and a target service object corresponding to the first live broadcast room at the current time, so that the first historical live broadcast service data and the current inventory condition of the first live broadcast room are fully considered for determining the target service recommendation template, the accuracy of determining the target service recommendation template is improved, and accurate reference of service object description information is provided. In addition, if no selection instruction is received in a preset time period after the plurality of service recommendation templates are displayed, the terminal can automatically select the target service recommendation template from the plurality of service recommendation templates according to first historical live broadcast service data and a target service object corresponding to the first live broadcast room in the current time, so that the first historical live broadcast service data and the current inventory condition of the first live broadcast room are fully considered for determining the target service recommendation template, the accuracy of determining the target service recommendation template is improved, the accurate reference of the description information of the service object is provided, and the automation precision of obtaining the target service recommendation template can be improved.

In step S23, the target service recommendation template is displayed in the template page corresponding to the first live broadcast.

In an optional embodiment, in step S23, the displaying the target service recommendation template in the template page corresponding to the first live broadcast room may include:

In the embodiment of the present disclosure, after the target service recommendation template is generated, the target service recommendation template may be displayed in a template page. However, since the template page displays a plurality of service recommendation templates (including the target service recommendation template) before the target service recommendation template is displayed, the service recommendation templates except the target service recommendation template in the plurality of service recommendation templates can be hidden when the target service recommendation template is displayed, so that the display of other service recommendation templates is avoided, the display of the target service recommendation template is influenced, and therefore merchants, audiences and live broadcast platforms corresponding to the first live broadcast room can clearly and intuitively view the target service recommendation template, and the user experience is improved.

For example, all the contents in the target business template may be directly displayed in the template page, or the identification information of the target business recommendation template may be displayed on the template page, and after the merchant clicks the identification information, the target business recommendation template is displayed.

FIG. 7 is a diagram illustrating a goal business recommendation template in a template page, according to an exemplary embodiment. When a business corresponding to the first live broadcast room clicks the service recommendation template 1 in fig. 6, the service recommendation template 1 is the target service recommendation template, and the terminal may display the service recommendation template 1 in a template page, and hide the service recommendation template 2 and the service recommendation template 3, so as to obtain a schematic diagram shown in fig. 7.

In step S25, when the target service recommendation template is in an editable state, the service object description information is obtained in response to a first editing instruction triggered based on the target service recommendation template.

In the embodiment of the present disclosure, the target service recommendation template may include a service object combination recommendation suggestion, a service object shelf time suggestion, a service object explanation suggestion, and the like, and when the target service recommendation template is in an editable state, the target service recommendation template may include an edit box. FIG. 8 is a diagram illustrating a target business recommendation template in a template page showing editable states in accordance with an exemplary embodiment. As shown in fig. 8, the target service recommendation template is in an editable state, the target service recommendation template in the editable state may include not only the recommendation information, but also an edit box may be set behind the recommendation information, and a merchant in the first live broadcast room may directly obtain the service object description information in the edit box by using the recommendation information as reference edit information.

In step S27, when the target service recommendation template is in a non-editing state, in response to a display instruction triggered based on the template page, displaying an object list editing area at a preset position in the template page; the preset position is a position in the template page except the position of the target service recommendation template; and responding to a second editing instruction triggered based on the object list editing area to obtain the service object description information.

Optionally, a display control of the object list editing area may also be set in the template page. And under the condition that the target business recommendation template is in a non-editing state, a merchant corresponding to the first direct broadcasting room can click the display control so as to trigger the display instruction, and the terminal responds to the display instruction and displays the object list editing area in the template page. It should be noted that, since the target service recommendation template is already displayed in the template page, and the target service recommendation template is a reference for generating the service object description information, in order to avoid the object list editing region from blocking the target service recommendation template, the list editing region may be displayed at a preset position other than the position where the target service recommendation template is located, and the format of the object editing region may be the same as that of the service team list. And the merchant corresponding to the first live broadcast room can edit the business object description information in the list editing area by taking the suggestion information in the target business recommendation template as reference.

FIG. 9 is a diagram illustrating a target business recommendation template in a template page showing a non-edit status according to an exemplary embodiment. FIG. 10 is a diagram illustrating an object list edit area in a template page, according to an illustrative embodiment. As shown in fig. 9, the target business recommendation template in the template page is in a non-editable state, that is, the target business recommendation template includes suggestion information but does not include an edit box, and the template page includes a "show control". At this time, the merchant in the first live broadcast room may click the "display control" in fig. 9, and display the object list editing area shown in fig. 10 in the template page, and the merchant corresponding to the first live broadcast room may edit the object list editing area in fig. 10 with the suggestion information in the target service recommendation template as a reference, so as to obtain the service object description information.

In the embodiment of the present disclosure, the target service recommendation template may be generated and displayed, and in case that the target service recommendation template is in an editable state, the service object description information is obtained in response to a first editing instruction triggered based on the target service recommendation template, on one hand, the convenience and accuracy of service object description information generation are improved, so that the information display efficiency and accuracy are improved, on the other hand, because the determination of the target service recommendation template fully uses the second historical live broadcast service data of the second live broadcast room of the same type merchant of which the historical interaction information is greater than the interaction threshold value, the recommendation of the target service recommendation template is more accurate, and therefore, the service object description information generated by the target service recommendation template is referred to, more audiences can be attracted to enter the first live broadcast room for interaction, so that the interaction information and the object recommendation accuracy of the first live broadcast room of the merchant are improved. In addition, under the condition that the target service recommendation template is in a non-editable state, the service object description information is obtained by displaying the object list editing area and editing in the object list editing area by taking the target service recommendation template as reference, so that the flexibility and the expandability of the generation of the service object description information are improved, richer contents can be included in the object list editing area, the service object description information with richer contents can be generated, more audiences can be further attracted to enter a first live broadcasting room for interaction, and the interaction information and the object recommendation accuracy rate of the first live broadcasting room of a merchant are further improved.

In an optional embodiment, a preset object type of the target service object corresponding to the first live broadcast is displayed in the attribute information page of the first live broadcast, and the method further includes:

displaying object type update prompt information in the template page under the condition that the recommended object type of the service object corresponding to the target service recommendation template is different from the preset object type;

and the object type updating prompt message is used for indicating that the preset object type in the attribute information page is updated to the recommended object type.

FIG. 11 is a diagram illustrating object type update hints information in a template page, according to an exemplary embodiment. In practical application, a merchant corresponding to the first live broadcast room generally presets a preset object type of a target service object corresponding to the first live broadcast room in an attribute information page, and displays the preset object type in the attribute information page. Because the target service recommendation template is determined based on the second historical live broadcast service data of the second live broadcast room associated with the first live broadcast room, the target service recommendation template includes a service object combination recommendation suggestion, if the recommended object type of the service object corresponding to the service object combination recommendation suggestion included in the target service recommendation template is different from the preset object type, the preset object type in the attribute information page is updated to the recommended object type, and the object type update prompt information shown in fig. 11 is displayed to the merchant corresponding to the first live broadcast room in the template page (for example, the object type update prompt information may be "change the preset object type set in the attribute information page to the recommended object type, please pay attention to check") so as to prompt that the preset object type in the attribute information page of the merchant is changed, the attribute information page is convenient for merchants to manage, and user experience is improved.

Taking a business object as an article as an example, a preset object type set in an attribute information page by a merchant in advance is a food class, but a recommended object type of an article corresponding to an object combination recommendation suggestion contained in a target business recommendation template is a cosmetic class (for example, the article corresponding to the object combination recommendation suggestion is a combination of toner 1 and toner 2), the food class in the attribute information page is updated to the cosmetic class, and object type update prompt information is displayed to the merchant corresponding to the first broadcasting time.

In an optional embodiment, after the object type update prompt information is presented in the template page, the method may further include:

responding to an operation instruction triggered based on the first live broadcast room identification information in the template page, and displaying a changed attribute information page; the changed attribute information page shows the recommended object type.

As shown in fig. 11, in the embodiment of the present disclosure, the template page may further include first live broadcast room identification information, and after the object type update prompt information is displayed in the template page, a merchant corresponding to the first live broadcast room may operate the first live broadcast room identification information, so as to trigger the operation instruction, display the changed attribute information page, where the changed attribute information page displays the recommended object type. The operation instruction may be an instruction triggered by operations such as clicking, long-time pressing, dragging, and the like, which is not specifically limited by the present disclosure.

Optionally, if an operation instruction triggered by the merchant corresponding to the first live broadcast room based on the first live broadcast room identification information is not received within a preset time period after the prompt information for updating the display object type, the merchant corresponding to the first live broadcast room may automatically display the changed attribute information page.

In the embodiment of the disclosure, after the client corresponding to the first live broadcast room displays the object type update prompt information, the changed attribute information page can be displayed in response to an operation instruction triggered by a merchant according to needs and based on the first live broadcast room, so that the merchant can check that the changed recommended object type is in accordance with the business object to be recommended, and the user experience is further improved.

The embodiment of the present disclosure further provides an information processing method, applied to a server, including:

and acquiring second historical live broadcast service data of a second live broadcast room associated with the first live broadcast room.

And determining a service recommendation template based on the second historical live broadcast service data.

Sending the service recommendation template to a terminal corresponding to the first direct broadcasting; the terminal is used for generating service object description information corresponding to first historical live broadcast service data in the first live broadcast based on the service recommendation template; and the service object description information is used for displaying the service object description information in the service page corresponding to the first direct broadcasting; and the historical interaction information of the service object corresponding to the second live broadcast room is greater than an interaction threshold value.

Specifically, the server may be a server of a live broadcast platform.

In an optional embodiment, the server may monitor historical live broadcast service data of the second live broadcast room, thereby obtaining second historical live broadcast service data of the second live broadcast room, determine a service recommendation template based on the second historical live broadcast service data, finally send the service recommendation template to a terminal corresponding to the first live broadcast room, and generate and display the service object description information based on the service recommendation template by the terminal. For the process of generating and displaying the service object description information based on the service recommendation template, please refer to the information displaying method in the above embodiment, which is not described herein again.

According to the method and the device, the server pushes the service recommendation template generated by the monitored second historical live broadcast service data to the terminal corresponding to the first live broadcast room, the terminal generates and displays the service object description information based on the service recommendation template, on one hand, system pressure and resource consumption of the terminal are reduced, on the other hand, the determination of the service object description information fully considers the second historical live broadcast service data of the second live broadcast room of the same type merchant, the historical interaction information of which is larger than the interaction threshold value, and improves information display efficiency and accuracy, so that more audiences can be attracted to enter the first live broadcast room for interaction, and further interaction information and object recommendation accuracy of the first live broadcast room of the merchant are improved.

In an optional embodiment, the determining a service recommendation template based on the second historical live broadcast service data includes:

and analyzing the second historical live broadcast service data to obtain service object recommendation description information of the service object.

For example, the analyzing the second historical live broadcast service data to obtain the service object recommendation description information of the service object may include: analyzing the second historical live broadcast service data (for example, analyzing which recommended combinations of service objects can improve interaction amount (for example, order amount of articles) of the service objects which are recommended successfully, analyzing which service objects can obtain more praise and attention in a specific time, analyzing interaction information which introduces the service objects through what kind of explanation mode can improve the service objects, and the like), so as to obtain service object recommendation description information of the service objects in the second live broadcast room, where the service object recommendation description information may include, but is not limited to: the method comprises the following steps of recommending suggestions of service object combinations, suggestions of shelf time of service objects, suggestions of shelf sequence of service objects, suggestions of explanation of service objects, suggestions of shelf prices of service objects and the like.

For example, the generating the service recommendation template based on the service object and the service object recommendation description information may include: and taking the service object and the service object recommendation description information as contents in a service recommendation template, for example, listing the service object recommendation description information in the surrounding area of the service object in sequence to obtain the service recommendation template.

In the embodiment of the disclosure, the service object recommendation description information of the service object is obtained by analyzing the second historical live broadcast service data, and the service recommendation template is generated based on the service object and the service object recommendation description information, so that the second historical live broadcast service data of the second live broadcast room of the same type of merchant of which the historical interaction information is greater than the interaction threshold value is fully used for determining the service recommendation template, the recommendation of the service recommendation template is more accurate, the service object description information generated by the terminal by referring to the service recommendation template improves the information display efficiency and accuracy, more audiences can be attracted to enter the first live broadcast room for interaction, and further the interaction information and the object recommendation accuracy of the first live broadcast room of the merchant are improved.

In an exemplary embodiment, when the number of the second live broadcast rooms is one, second historical live broadcast service data of the second live broadcast room is acquired, the second historical live broadcast service data is analyzed, service object recommendation description information of a service object of the second live broadcast room is obtained, and a service recommendation template corresponding to the second live broadcast room is generated based on the service object of the second live broadcast room and the service object recommendation description information of the service object corresponding to the second live broadcast room.

In an exemplary embodiment, the number of the second live broadcast rooms is at least two, and the obtaining of the second historical live broadcast service data of the second live broadcast room associated with the first live broadcast room includes: and acquiring second historical live broadcast service data corresponding to each second live broadcast room.

Analyzing the second historical live broadcast service data to obtain service object recommendation description information of the service object, including: and analyzing second historical live broadcast service data corresponding to each second live broadcast room to obtain service object recommendation description information of the service object corresponding to each second live broadcast room.

The generating the service recommendation template based on the service object and the service object recommendation description information includes: and generating a service recommendation template corresponding to each second live broadcast room based on the service object corresponding to each second live broadcast room and the service object recommendation description information of the service object corresponding to each second live broadcast room.

Optionally, under the condition that the number of the second live broadcasting rooms is at least two, a one-to-one correspondence relationship between each second live broadcasting room and the corresponding service recommendation template can be established, so that a plurality of service recommendation templates are generated, the client can select a target service recommendation template from the plurality of service recommendation templates according to actual requirements, and the determination accuracy of the target service recommendation template and the user experience of the client are improved.

In an exemplary embodiment, the number of the second live broadcast rooms is at least two, and the obtaining of the second historical live broadcast service data of the second live broadcast room associated with the first live broadcast room includes: and acquiring second historical live broadcast service data corresponding to at least two second live broadcast rooms.

The analyzing the second historical live broadcast service data to obtain the service object recommendation description information of the service object includes: and analyzing second historical live broadcast service data corresponding to the at least two second live broadcast rooms to obtain service object recommendation description information of the service objects corresponding to the at least two second live broadcast rooms.

Optionally, the second live broadcast rooms and the service recommendation templates are not in a one-to-one correspondence, but in a many-to-one relationship, that is, the server may integrate second historical live broadcast service data of all the second live broadcast rooms to obtain integrated second historical live broadcast service data, the server analyzes the integrated second historical live broadcast service data to obtain service object recommendation description information of service objects corresponding to all the second live broadcast rooms, and generates a unique service recommendation template corresponding to all the second live broadcast rooms according to the service objects corresponding to all the second live broadcast rooms and the service object recommendation description information of the service objects corresponding to all the second live broadcast rooms. The second historical live broadcast service data of all second live broadcast rooms are fully considered in the generation of the service recommendation template, so that the accuracy of determining the service recommendation template is further improved.

FIG. 12 is a block diagram illustrating an information presentation device according to an example embodiment. Referring to fig. 12, the apparatus is applied to a terminal corresponding to a first direct broadcasting, and may include a service object description information obtaining module 31 and a service object description information presenting module 33.

A service object description information obtaining module 31 configured to perform obtaining service object description information corresponding to first historical live broadcast service data of a first live broadcast; the service object description information is generated based on a target service recommendation template, the target service recommendation template is determined based on second historical live broadcast service data of a second live broadcast room associated with the first live broadcast room, and historical interaction information of a service object corresponding to the second live broadcast room is larger than an interaction threshold; the second historical live service data comprises the historical interaction information.

And a service object description information presentation module 33 configured to perform presentation of the service object description information in a service page corresponding to the first direct broadcast.

In an optional embodiment, the apparatus further comprises:

and the first editing instruction response module is configured to execute a first editing instruction triggered based on the target service recommendation template under the condition that the target service recommendation template is in an editable state, so as to obtain the service object description information.

In an optional embodiment, the apparatus further comprises:

In an optional embodiment, the number of the service recommendation templates is multiple, and the target service recommendation template obtaining module includes:

the service recommendation template display unit is configured to display the plurality of service recommendation templates in the template page;

In an optional embodiment, the apparatus further comprises:

In an optional embodiment, the target service recommendation template presentation module is configured to perform presentation of the target service recommendation template in the template page, and hide service recommendation templates other than the target service recommendation template in the plurality of service recommendation templates.

In an optional embodiment, a preset object type of a target service object corresponding to the first live broadcast room is shown in an attribute information page of the first live broadcast room, and the apparatus further includes:

In an optional embodiment, the apparatus further comprises:

The embodiment of the present disclosure further provides an information processing apparatus, which is applied to a server, and includes:

and the second historical live broadcast service data acquisition module is configured to acquire second historical live broadcast service data of a second live broadcast room associated with the first live broadcast room.

And the service recommendation template determining module is configured to determine a service recommendation template based on the second historical live broadcast service data.

A service recommendation template sending module configured to execute sending the service recommendation template to a terminal corresponding to the first direct broadcast; the terminal is used for generating service object description information corresponding to first historical live broadcast service data in the first live broadcast room based on the service recommendation template; and the service object description information is used for displaying the service object description information in the service page corresponding to the first direct broadcasting.

And the historical interaction information of the service object corresponding to the second live broadcast room is greater than an interaction threshold value.

In an optional embodiment, the service recommendation template determining module includes:

and the analysis unit is configured to analyze the second historical live broadcast service data to obtain the service object recommendation description information of the service object.

And the generating unit is configured to execute generation of the service recommendation template based on the service object and the service object recommendation description information.

In an optional embodiment, the number of the second live broadcast rooms is at least two, and the second historical live broadcast service data obtaining module is configured to perform obtaining of second historical live broadcast service data corresponding to each second live broadcast room;

the analysis unit is configured to perform analysis on second historical live broadcast service data corresponding to each second live broadcast room to obtain service object recommendation description information of the service object corresponding to each second live broadcast room.

The generating unit is configured to execute service object recommendation description information based on the service object corresponding to each second live broadcast room and the service object corresponding to each second live broadcast room, and generate a service recommendation template corresponding to each second live broadcast room.

In an optional embodiment, the number of the second live broadcast rooms is at least two, and the second historical live broadcast service data obtaining module is configured to perform obtaining of second historical live broadcast service data corresponding to the at least two second live broadcast rooms;

the analysis unit is configured to perform analysis on second historical live broadcast service data corresponding to the at least two second live broadcast rooms, and obtain service object recommendation description information of service objects corresponding to the at least two second live broadcast rooms.

The generating unit is configured to execute service object recommendation description information based on the service objects corresponding to the at least two second live broadcast rooms and the service objects corresponding to the at least two second live broadcast rooms, and generate service recommendation templates corresponding to the at least two second live broadcast rooms.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be described in detail here

In an exemplary embodiment, there is also provided an electronic device for information presentation, comprising a processor; a memory for storing processor-executable instructions; wherein the processor is configured to implement the steps of any of the information presentation methods described in the embodiments above when executing the instructions stored on the memory.

The electronic device may be a terminal, a server, or a similar computing device, taking the electronic device as a server as an example, fig. 13 is a block diagram of an electronic device for information presentation according to an exemplary embodiment, where the electronic device 40 may have a relatively large difference due to different configurations or performances, and may include one or more Central Processing Units (CPUs) 41 (the CPU 41 may include but is not limited to a Processing device such as a microprocessor MCU or a programmable logic device FPGA), a memory 43 for storing data, and one or more storage media 42 (e.g., one or more mass storage devices) for storing applications 423 or data 422. Memory 43 and storage medium 42 may be, among other things, transient or persistent storage. The program stored on the storage medium 42 may include one or more modules, each of which may include a sequence of instructions operating on the electronic device. Still further, the central processor 41 may be configured to communicate with the storage medium 42, and execute a series of instruction operations in the storage medium 42 on the electronic device 40. The electronic device 40 may also include one or more power supplies 46, one or more wired or wireless network interfaces 45, one or more input-output interfaces 44, and/or one or more operating systems 421, such as Windows Server, Mac OS XTM, UnixTM, LinuxTM, FreeBSDTM, and so forth.

The input output interface 44 may be used to receive or transmit data via a network. Specific examples of the network described above may include a wireless network provided by a communication provider of the electronic device 40. In one example, the input/output Interface 44 includes a Network adapter (NIC) that can be connected to other Network devices through a base station to communicate with the internet. In an exemplary embodiment, the input/output interface 44 may be a Radio Frequency (RF) module, which is used for communicating with the internet in a wireless manner.

It will be understood by those skilled in the art that the structure shown in fig. 13 is only an illustration, and is not intended to limit the structure of the electronic device. For example, electronic device 40 may also include more or fewer components than shown in FIG. 13, or have a different configuration than shown in FIG. 13.

In an exemplary embodiment, a computer-readable storage medium is further provided, and when executed by a processor of an electronic device, the instructions in the computer-readable storage medium enable the electronic device to perform the steps of any of the information presentation methods in the above embodiments.

In an exemplary embodiment, a computer program product is further provided, which comprises a computer program, and the computer program realizes the information presentation method provided in any one of the above embodiments when executed by a processor.

It will be understood by those skilled in the art that all or part of the processes of the methods of the embodiments described above can be implemented by hardware instructions of a computer program, which can be stored in a non-volatile computer-readable storage medium, and when executed, can include the processes of the embodiments of the methods described above. Any reference to memory, storage, database, or other medium used in embodiments provided by the present disclosure may include non-volatile and/or volatile memory, among others. Non-volatile memory can include read-only memory (ROM), Programmable ROM (PROM), Electrically Programmable ROM (EPROM), Electrically Erasable Programmable ROM (EEPROM), or flash memory. Volatile memory can include Random Access Memory (RAM) or external cache memory. By way of illustration and not limitation, RAM is available in a variety of forms such as Static RAM (SRAM), Dynamic RAM (DRAM), Synchronous DRAM (SDRAM), Double Data Rate SDRAM (DDRSDRAM), Enhanced SDRAM (ESDRAM), Synchronous Link DRAM (SLDRAM), Rambus Direct RAM (RDRAM), direct bus dynamic RAM (DRDRAM), and memory bus dynamic RAM (RDRAM).

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method is applied to a terminal corresponding to a first live broadcast room, and comprises the following steps:

2. The information presentation method of claim 1, further comprising:

acquiring the target service recommendation template;

3. The information presentation method of claim 2, further comprising:

4. The information presentation method of claim 2, wherein the number of the service recommendation templates is multiple, and the obtaining the target service recommendation template comprises:

acquiring a plurality of service recommendation templates;

5. An information processing method applied to a server includes:

6. The information processing method of claim 5, wherein determining a service recommendation template based on the second historical live service data comprises:

7. The utility model provides an information display device which characterized in that is applied to the terminal that first live broadcast room corresponds, includes:

the service object description information acquisition module is configured to execute acquisition of service object description information corresponding to first historical live broadcast service data of the first live broadcast room; the service object description information is generated based on a target service recommendation template, the target service recommendation template is determined based on second historical live broadcast service data of a second live broadcast room associated with the first live broadcast room, and historical interaction information of a service object corresponding to the second live broadcast room is larger than an interaction threshold; and the service object description information display module is configured to display the service object description information in a service page corresponding to the first direct broadcasting.

8. An information processing apparatus, applied to a server, comprising:

9. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to implement the information presentation method of any one of claims 1 to 4 or the information processing method of any one of claims 5 to 6.

10. A computer-readable storage medium in which instructions, when executed by a processor of an electronic device, cause the electronic device to perform the information presentation method of any one of claims 1 to 4 or the information processing method of any one of claims 5 to 6.