CN114399329A - Digital advertisement transaction putting method - Google Patents

Digital advertisement transaction putting method Download PDF

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Publication number
CN114399329A
CN114399329A CN202111608326.9A CN202111608326A CN114399329A CN 114399329 A CN114399329 A CN 114399329A CN 202111608326 A CN202111608326 A CN 202111608326A CN 114399329 A CN114399329 A CN 114399329A
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Prior art keywords
advertisement
digital advertisement
digital
information
putting
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CN202111608326.9A
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Chinese (zh)
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李贤明
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Jiangsu Huci Intelligent Technology Co ltd
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Jiangsu Huci Intelligent Technology Co ltd
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    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0242—Determining effectiveness of advertisements
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06F—ELECTRIC DIGITAL DATA PROCESSING
    • G06F18/00—Pattern recognition
    • G06F18/20—Analysing
    • G06F18/24—Classification techniques
    • G06F18/241—Classification techniques relating to the classification model, e.g. parametric or non-parametric approaches
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0249—Advertisements based upon budgets or funds
    • G—PHYSICS
    • G06—COMPUTING; CALCULATING OR COUNTING
    • G06Q—INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00—Commerce
    • G06Q30/02—Marketing; Price estimation or determination; Fundraising
    • G06Q30/0241—Advertisements
    • G06Q30/0277—Online advertisement

Abstract

The invention discloses a digital advertisement transaction putting method, which relates to the technical field of digital advertisements and comprises the following steps: the digital advertisement service end pre-extracts the characteristic information of the currently allocable digital advertisement of the digital advertisement leasing end; classifying based on the digital advertisement characteristic information to obtain a current distributable digital advertisement set; and matching the current digital advertisement putting end request data information with the current distributable digital advertisement set. The invention realizes the digital advertisement transaction putting, selects a better digital advertisement leasing end to recommend to the digital advertisement putting end, is convenient for the digital advertisement putting end to visually know the propaganda effect brought by the advertisement putting, improves the putting matching degree and the advertisement bidding efficiency of the advertisement request, shortens the advertisement position bidding time and the time for an advertiser to search for a proper advertisement position, and greatly saves the time cost and the manpower and material resources cost of the advertiser and the advertisement service provider.

Description

Digital advertisement transaction putting method
Technical Field
The invention relates to the technical field of digital advertisements, in particular to a digital advertisement transaction putting method.
Background
Digital marketing is emerging as the internet is entering a wide range of mass participation and commercial activities. In the traditional advertising mode, advertising marketing is usually performed in a media-based place, namely, an advertiser puts advertisements to media advertisement positions by selecting media meeting the browsing habits of target audiences, and in the mode, a large part of advertisements are exposed to non-target audiences.
In addition, both traditional media plans and audience-based media plans involve media purchase to multiple advertising media, and if manual methods are used to manage and integrate media plans from different media one by one, a large amount of manpower and material resources are consumed, and the accuracy of the media plans cannot be guaranteed.
Unified system management through digital marketing can not only reduce the human cost, reduce time consumption, but also can effectively integrate various media resources. Compared with the traditional marketing, the method has the following specific advantages: the digital marketing platform is connected with a plurality of different advertisement inventory sources, and a user can purchase a large amount of targeted advertisement resources in an accurate range by making a real-time purchase decision for each advertisement exhibition, so that the decision right for purchasing the advertisement exhibition is transferred from the advertisement inventory seller to a real medium advertisement buyer.
Therefore, a method for digital advertisement trading is needed.
An effective solution to the problems in the related art has not been proposed yet.
Disclosure of Invention
Aiming at the problems in the related art, the invention provides a digital advertisement transaction putting method to overcome the technical problems in the prior related art.
The technical scheme of the invention is realized as follows:
a digital advertisement transaction putting method comprises the following steps:
step S1, the digital advertisement service end pre-extracts the characteristic information of the digital advertisement which can be currently distributed by the digital advertisement leasing end;
step S2, classifying based on the digital advertisement characteristic information to obtain a current distributable digital advertisement set;
step S3, matching the data information requested by the current digital advertisement delivering end with the current distributable digital advertisement set, wherein the matching includes recommending the current digital advertisement information list to the current digital advertisement delivering end.
Further, the advertisement characteristic information comprises advertisement quality value parameter information of the current calibration digital advertisement, equipment information of the current calibration digital advertisement, display information of the current calibration digital advertisement and price information of the current calibration digital advertisement.
Further, the advertisement quality value parameter value information is used to indicate the reasonable degree of the demand and budget price for the advertisement space in the data information requested by the digital advertisement delivery end, and is expressed as:
Figure BDA0003427375660000021
wherein S is the value of the advertisement quality value parameter, D1To represent the demand vector, DsFor standard presentation of the demand vector, E1As a device demand vector, EsAs a standard equipment demand vector, M1To budget a price vector, MsFor a standard budget price vector, wiTo exhibit the required proportionality coefficient, wjIs the device demand scaling factor and S is the advertisement quality value.
Further, the classifying based on the digital advertisement characteristic information includes the following steps:
step S201, classifying the current distributable digital advertisements from high to low based on the advertisement quality value parameter value;
step S202, classifying the currently allocable digital advertisements from high to low based on the equipment information;
step S203, classifying the currently allocable digital advertisements from high to low based on the display information;
step S204, classifying the currently allocable digital advertisements from high to low based on the price information.
Further, the matching of the data information requested by the current digital advertisement putting terminal includes the following steps:
step S301, acquiring request data information of a current digital advertisement putting end;
step S302, analyzing the request data information through an NLP word segmentation algorithm, and performing word segmentation;
step S303, obtaining part-of-speech filtering non-digital advertisement characteristic information vocabularies based on word segmentation, and recombining word groups;
step S304, based on the recombined phrase, matching can be carried out to distribute a digital advertisement set.
Further, the method also comprises the following steps:
step S305, for the current distributable digital advertisement set, acquiring the information of the putting matching degree, which is expressed as:
Figure BDA0003427375660000031
wherein P is the matching degree of the throwing, q1、q2And q is3Respectively, represent the matching coefficients.
Further, the digital advertisement service end further includes the following steps:
step S101, receiving a merchant parking request initiated by a digital advertisement leasing end, wherein the merchant parking request comprises registration information authentication of the digital advertisement leasing end, digital advertisement holding amount authentication and current allocable digital advertisement authentication;
step S102, receiving request data initiated by the digital advertisement putting terminal, wherein the request data comprises registration information authentication and payment information authentication of the digital advertisement putting terminal.
Further, the method also comprises the following steps:
step S4, the digital advertisement server side pushes order information to the digital advertisement leasing side and the digital advertisement putting side respectively, and guides the digital advertisement putting side to finish payment information registration;
and step S5, acquiring payment information of the current push order information, pushing the payment information to the digital advertisement leasing end, and guiding to start digital advertisement putting.
The invention has the beneficial effects that:
the invention relates to a digital advertisement transaction putting method, which comprises the steps of pre-extracting currently allocable digital advertisement characteristic information of a digital advertisement leasing end through a digital advertisement service end, classifying based on the digital advertisement characteristic information to obtain a currently allocable digital advertisement set, matching the current digital advertisement putting end request data information with the current distributable digital advertisement set, wherein, the method comprises recommending a current digital advertisement information list to a current digital advertisement putting end to realize the digital advertisement transaction putting, selecting a better digital advertisement leasing end to recommend to the digital advertisement putting end, and the method can facilitate the digital advertisement putting end to visually know the advertising effect brought by the advertisement putting, improve the putting matching degree of the advertisement request and the advertisement bidding efficiency, shorten the advertisement position bidding time and the time for the advertiser to find the proper advertisement position, and greatly save the time cost and the manpower and material resource cost of the advertiser and the advertisement service provider.
Drawings
In order to more clearly illustrate the embodiments of the present invention or the technical solutions in the prior art, the drawings needed in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art to obtain other drawings without creative efforts.
Fig. 1 is a flow chart of a digital advertisement transaction placement method according to an embodiment of the present invention.
Detailed Description
The technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments that can be derived by one of ordinary skill in the art from the embodiments given herein are intended to be within the scope of the present invention.
According to an embodiment of the invention, a digital advertisement transaction delivery method is provided.
As shown in fig. 1, the digital advertisement transaction putting method according to the embodiment of the present invention includes the following steps:
step S1, the digital advertisement service end pre-extracts the characteristic information of the digital advertisement which can be currently distributed by the digital advertisement leasing end;
step S2, classifying based on the digital advertisement characteristic information to obtain a current distributable digital advertisement set;
step S3, matching the request data information of the current digital advertisement putting end with the current distributable digital advertisement set, wherein the current distributable digital advertisement set comprises a list of recommending the current digital advertisement information to the current digital advertisement putting end;
step S4, the digital advertisement server side pushes order information to the digital advertisement leasing side and the digital advertisement putting side respectively, and guides the digital advertisement putting side to finish payment information registration;
and step S5, acquiring payment information of the current push order information, pushing the payment information to the digital advertisement leasing end, and guiding to start digital advertisement putting.
By means of the technical scheme, the digital advertisement service end extracts the currently allocable digital advertisement characteristic information of the digital advertisement leasing end in advance, the digital advertisement leasing end classifies the digital advertisement characteristic information to obtain the currently allocable digital advertisement set, matching the current digital advertisement putting end request data information with the current distributable digital advertisement set, wherein, the method comprises recommending a current digital advertisement information list to a current digital advertisement putting end to realize the digital advertisement transaction putting, selecting a better digital advertisement leasing end to recommend to the digital advertisement putting end, and the method can facilitate the digital advertisement putting end to visually know the advertising effect brought by the advertisement putting, improve the putting matching degree of the advertisement request and the advertisement bidding efficiency, shorten the advertisement position bidding time and the time for the advertiser to find the proper advertisement position, and greatly save the time cost and the manpower and material resource cost of the advertiser and the advertisement service provider.
In addition, according to the technical scheme, the advertisement characteristic information comprises advertisement quality value parameter information of the current calibration digital advertisement, equipment information of the current calibration digital advertisement, display information of the current calibration digital advertisement and price information of the current calibration digital advertisement.
In addition, the parameter value information of the advertisement quality value is used for indicating the reasonable degree of the demand and the budget price of the advertisement position in the data information requested by the digital advertisement putting end, and is expressed as follows:
Figure BDA0003427375660000051
wherein S is the value of the advertisement quality value parameter, D1To represent the demand vector, DsFor standard presentation of the demand vector, E1As a device demand vector, EsAs a standard equipment demand vector, M1To budget a price vector, MsFor a standard budget price vector, wiTo exhibit the required proportionality coefficient, wjIs the device demand scaling factor and S is the advertisement quality value.
In addition, the classifying based on the digital advertisement characteristic information comprises the following steps:
step S201, classifying the current distributable digital advertisements from high to low based on the advertisement quality value parameter value;
step S202, classifying the currently allocable digital advertisements from high to low based on the equipment information;
step S203, classifying the currently allocable digital advertisements from high to low based on the display information;
step S204, classifying the currently allocable digital advertisements from high to low based on the price information.
In addition, the matching of the data information requested by the current digital advertisement putting terminal comprises the following steps:
step S301, acquiring request data information of a current digital advertisement putting end;
step S302, analyzing the request data information through an NLP word segmentation algorithm, and performing word segmentation;
step S303, obtaining part-of-speech filtering non-digital advertisement characteristic information vocabularies based on word segmentation, and recombining word groups;
step S304, based on the recombined phrase, matching can be carried out to distribute a digital advertisement set.
In addition, the technical scheme also comprises the following steps:
step S305, for the current distributable digital advertisement set, acquiring the information of the putting matching degree, which is expressed as:
Figure BDA0003427375660000061
wherein P is the matching degree of the throwing, q1、q2And q is3Respectively, represent the matching coefficients.
In addition, the digital advertisement service end further comprises the following steps:
step S101, receiving a merchant parking request initiated by a digital advertisement leasing end, wherein the merchant parking request comprises registration information authentication of the digital advertisement leasing end, digital advertisement holding amount authentication and current allocable digital advertisement authentication;
step S102, receiving request data initiated by the digital advertisement putting terminal, wherein the request data comprises registration information authentication and payment information authentication of the digital advertisement putting terminal.
In addition, it should be particularly noted that, in the technical scheme, the digital advertisement service end is used for realizing information interaction with the digital advertisement leasing end and the digital advertisement delivering end in an open manner; an online digital advertisement trading service that provides digital advertisement data exchange, analytics matching, and trading settlement services.
In addition, specifically, the digital advertisement service end supports the digital advertisement leasing end to allocate the current digital advertisement putting profile, and the digital advertisement putting end supports the guidance integration request data information.
In addition, carriers of the digital advertisement leasing end comprise a smart phone, a smart watch, a notebook computer, a desktop computer, a tablet computer and any intelligent equipment with a communication function.
In addition, the current digital advertisement delivery end requests data information, and when applied, the method further comprises the following steps: digital advertisement attribute information, such as: advertisement field, advertisement type, advertisement size; media setting attribute information; digital advertisements exhibit environmental information such as: web pages, mobile applications, video devices. The advertisement size is the flow required for playing the advertisement in the video or webpage advertisement, and in the outdoor media advertisement, the advertisement size refers to the area occupied by the billboard.
In summary, with the above technical solution of the present invention, the digital advertisement service end pre-extracts the currently allocable digital advertisement feature information of the digital advertisement rental end, classifies based on the digital advertisement feature information, obtains the currently allocable digital advertisement set, matching the current digital advertisement putting end request data information with the current distributable digital advertisement set, wherein, the method comprises recommending a current digital advertisement information list to a current digital advertisement putting end to realize the digital advertisement transaction putting, selecting a better digital advertisement leasing end to recommend to the digital advertisement putting end, and the method can facilitate the digital advertisement putting end to visually know the advertising effect brought by the advertisement putting, improve the putting matching degree of the advertisement request and the advertisement bidding efficiency, shorten the advertisement position bidding time and the time for the advertiser to find the proper advertisement position, and greatly save the time cost and the manpower and material resource cost of the advertiser and the advertisement service provider.
While the foregoing is directed to the preferred embodiment of the present invention, other and further embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This application is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.
It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims (8)

1. A digital advertisement transaction putting method is characterized by comprising the following steps:
the digital advertisement service end pre-extracts the characteristic information of the currently allocable digital advertisement of the digital advertisement leasing end;
classifying based on the digital advertisement characteristic information to obtain a current distributable digital advertisement set;
and matching the request data information of the current digital advertisement putting end with the current distributable digital advertisement set, wherein the step of recommending a current digital advertisement information list to the current digital advertisement putting end is included.
2. The digital advertisement transaction putting method of claim 1, wherein the advertisement characteristic information comprises advertisement quality value parameter information of the currently targeted digital advertisement, device information of the currently targeted digital advertisement, presentation information of the currently targeted digital advertisement, and price information of the currently targeted digital advertisement.
3. The method of claim 2, wherein the parameter value of advertisement quality value is used to indicate the reasonable degree of demand and budget price for advertisement placement in the data information requested by the digital advertisement delivery end, and is expressed as:
Figure FDA0003427375650000011
wherein S is the value of the advertisement quality value parameter, D1To represent the demand vector, DsFor standard presentation of the demand vector, E1As a device demand vector, EsAs a standard equipment demand vector, M1To budget a price vector, MsFor a standard budget price vector, wiTo exhibit the required proportionality coefficient, wjIs the device demand scaling factor and S is the advertisement quality value.
4. The digital advertising transaction putting method according to claim 3, wherein the classifying based on the digital advertising characteristic information comprises the steps of:
classifying the currently allocable digital advertisements from high to low based on the advertisement quality value parameter value;
classifying the currently allocable digital advertisements from high to low based on the device information;
classifying the currently allocable digital advertisements from high to low based on the display information;
a high to low classification of the currently allocatable digital advertisements is performed based on price information.
5. The method of claim 4, wherein the step of matching the data information requested by the current digital advertisement delivery end comprises the steps of:
acquiring request data information of a current digital advertisement putting end;
analyzing the request data information through an NLP word segmentation algorithm, and segmenting words;
obtaining part-of-speech filtering non-digital advertisement characteristic information vocabularies based on the word segmentation, and recombining word groups;
matching based on the recombined phrases may assign a set of digital advertisements.
6. The digital advertisement transaction placement method according to claim 5, further comprising the steps of:
for the current distributable digital advertisement set, acquiring the information of the putting matching degree, which is expressed as:
Figure FDA0003427375650000021
wherein P is the matching degree of the throwing, q1、q2And q is3Respectively, represent the matching coefficients.
7. The digital advertisement transaction placement method according to claim 6, wherein the digital advertisement server further comprises the steps of:
receiving a merchant parking request initiated by a digital advertisement leasing end, wherein the merchant parking request comprises registration information authentication of the digital advertisement leasing end, digital advertisement holding amount authentication and current distributable digital advertisement authentication;
and receiving request data initiated by the digital advertisement delivery end, wherein the request data comprises registration information authentication and payment information authentication of the digital advertisement delivery end.
8. The digital advertisement transaction placement method according to claim 7, further comprising the steps of:
the digital advertisement server side pushes order information to the digital advertisement leasing side and the digital advertisement putting side respectively and guides the digital advertisement putting side to finish payment information registration;
and acquiring payment information of the current pushed order information, pushing the payment information to a digital advertisement leasing end, and guiding to start the digital advertisement putting.
CN202111608326.9A 2021-12-22 2021-12-22 Digital advertisement transaction putting method Pending CN114399329A (en)

Priority Applications (1)

Application Number Priority Date Filing Date Title
CN202111608326.9A CN114399329A (en) 2021-12-22 2021-12-22 Digital advertisement transaction putting method

Applications Claiming Priority (1)

Application Number Priority Date Filing Date Title
CN202111608326.9A CN114399329A (en) 2021-12-22 2021-12-22 Digital advertisement transaction putting method

Publications (1)

Publication Number Publication Date
CN114399329A true CN114399329A (en) 2022-04-26

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Application Number Title Priority Date Filing Date
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Country Status (1)

Country Link
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