CN111915267A

CN111915267A - Business method and business system for winning profit from media

Info

Publication number: CN111915267A
Application number: CN202010515502.3A
Authority: CN
Inventors: 周海宁
Original assignee: Individual
Current assignee: Individual
Priority date: 2020-03-30
Filing date: 2020-06-05
Publication date: 2020-11-10

Abstract

The field to which a theme business model is transformed from media traffic: technical problems in the internet field: the invention starts from 2007, after a self-media (belonging to a new name of a personal social platform) acquires the flow approved by a net friend, a traditional manually-customized clothing (optimal scheme) or other cosmetic products and services are uploaded on the social platform, the flow is converted into a part of a sales amount ratio according to the current popular topics of internet users, and the environment-friendly packaging, delivery, sale and recording are carried out. The solution is as follows: the creation people are responsible for signifying, marketing and popularizing the content, the change channel is associated with the corresponding business platform, and the self-media self-operation capability is positively correlated with the income. The main application is as follows: the invention has the advantages that compared with the marketing scheme of the shop in the 90 s, the invention solves the bottleneck period of the development of an electronic commerce platform, and compared with the development of the traditional city, the invention creates a Chinese characteristic city. The best scheme of the invention simultaneously reduces the sale cost of the two clothes and improves the clothes quality.

Description

Business method and business system for winning profit from media

Technical Field

The invention relates to the novel professional field of electronic internet, in particular to a method and a business system for winning profit from media, which belong to the common technology of combining multiple comprehensive technologies with emerging industries and meeting the requirements of individual business capacity, and comprise the following steps: the unified management and management of common technical research (clothing design, shooting technology and file editing) and product formulation and popularization service contents in the industry.

Background

Enter the primary era of electronic commerce. The theme business model (for example, manual clothes) of the self-media flow change method can solve the problem that the electronic commerce cannot obtain the client trust and accelerate the possibility that the Internet of things enables Chinese people to better obtain the cheapest price nationwide.

"self media", English "self-media". Is a way for the general public to provide and share their own facts and news after connecting with the global knowledge system through digital technology. The system is a general name of a new medium for a propagator of privatization, civilization, generalization, language relativity and autonomy to transfer normative and non-normative information to most unspecific persons or a specific single person by means of modernization and electronization.

With the continuous popularization of the Chinese internet, the development of the Chinese internet and the mobile internet is gradually mature, even infinite flow is started, and internet products are increasingly full of our lives while the number of internet doorsills is continuously reduced. Meanwhile, mobile end users are increasing, even 2 times as many as PC end users, and the demand of people for simplicity, rapidness and interest is increasing, and from fragmentation reading to short video watching, the media of china is also rapidly developing.

The profit making mode from the media is very simple, and the advertisement is pushed to win by obtaining the favor of the advertiser through the flow effect. However, the winning mode is easy to damage the vermicelli and the flow rate, and is also easy to mark the label with bad reputation, which has very adverse effect on the subsequent development.

How to make a profit more secret and more secret is to ensure that the 'quality' of the product is not influenced, but the product can make the influence of the product higher, and as a primary creator, how to solve the problem is also mentioned herein.

Disclosure of Invention

The invention aims to solve the technical problem that the electronic commerce is difficult to find the trust and featureless of the client. In view of the above-mentioned shortcomings of the prior art, a business method and marketing solution for profit from media is provided. The second solution point is as follows: the length of professional life from the media operator is a point of social concern.

The technical scheme adopted by the invention for solving the technical problems is as follows: there is provided a business method for winning a profit from a medium, comprising the steps of:

uploading matched documentations and profit channels from media through a social platform, wherein the content of the documentations is in accordance with the current internet user popular topics, and the internet user popular topics have educational significance;

the profit channel is associated with a corresponding commerce platform that distributes profit revenues into collection accounts for self-media in positive correlation with self-media self-service capabilities.

Preferably, the document comprises at least one of text content, image content, video content, shared link content and interactive mode content.

Wherein, the preferred scheme is: the profit channel is a link address for entering a corresponding commercial platform or a link address for inquiring a corresponding commodity of the commercial platform; or provide a self-media communication board on the e-commerce platform and maintain chat interaction with the traffic provider.

Preferably, the step of allocating the profit income to the collection account of the self-media by the commercial platform according to the preset rule comprises the following steps:

a profit algorithm serving as a preset rule is established between the business platform and the self-media;

the business platform converts the profit income into propaganda income from the media through a profit algorithm;

wherein the profit algorithm may correlate at least one of fan effect from media, flow effect from media, number of clicks of profit channel, effective clicks of profit channel, and subsequent benefits of profit channel.

Wherein, the preferred scheme is: the transfer channel comprises at least one of bank transfer, virtual credit transfer and third party platform transfer.

Wherein, the preferred scheme is, still include the step:

designing character content from a media according to a current network;

corresponding pictures or videos are designed and obtained according to marketing commodities of a profit channel;

the pictures or videos are matched with the text contents to form a file, and the matched file and a profit channel are uploaded from the media through the social platform.

The technical scheme adopted by the invention for solving the technical problems is as follows: the business system comprises a self-media terminal device, a business platform, a client terminal device and a collection platform, wherein self-media logs in a corresponding social platform from the media terminal device and uploads a matched file and a profit channel, and the content of the file is in accordance with the current internet user popular topic; the profit channels are associated with corresponding business platforms, and the business platforms distribute profit income generated by interaction of the client terminal devices to the collection accounts of the self-media through the collection platforms according to preset rules.

Wherein, the preferred scheme is: the business platform is a traditional manual custom-made clothing platform, and publishes commodities serving as traditional manual custom-made clothing.

And when the self-media needs to show the self-media or other contents, the self-media arouses the attention of fan or network flow, so that the flow is sweet and willing to enter a business platform through a profit channel and perform related consumption, and in order to ensure that the quality of the self-media is not influenced, the self-media can be influenced by a higher level.

The second problem is solved: a method with potential for increased waste of resources and loss of talents over time, which is contrary to business law without fixed mathematical expressions and good management and compliance with natural laws.

(taking a sample of one person (my) in 2006 as an example by taking a manual clothing custom-made as a fixed sample)

The attraction degree b (a fixed value for not violating the advertising law); vermicelli quantity f (deduction of taxes and rentals); bottleneck period 'scratch' means g is positively correlated with time t (taking 06 years as an example, once every 1-1.8 years on average); profit revenue y; a is the quality of the hand-made clothes

The following relationships exist: y ═ af ^ 2; + gt + b (a, b, c are constants, a ≠ 0)

Drawings

The invention will be further described with reference to the accompanying drawings and examples, in which:

FIG. 1 is a schematic diagram of a route through a business method for winning a profit from a medium in accordance with the present invention;

FIG. 2 is a schematic diagram of a construction of a commercial system for winning a profit from a medium according to the present invention;

FIG. 3 is a schematic flow diagram illustrating the allocation of revenue generating revenue to collection accounts of the self-media by the commerce platform of the present invention according to predetermined rules;

FIG. 4 is a flow chart of a business method for profit from media embodying the invention;

FIG. 5 is a flow chart illustrating a business method for earning profit from media embodying the invention.

Detailed Description

The preferred embodiments of the present invention will now be described in detail with reference to the accompanying drawings.

As shown in fig. 1 and 2, the present invention provides a preferred embodiment of a business method for winning a profit from a medium.

A business method for winning a profit from a medium, comprising the steps of:

step S10, uploading matched documentations and profit channels from media through a social platform, wherein the content of the documentations is in accordance with the current internet user popular topics, and the internet user popular topics have educational significance;

step S20, the profit channel is associated with a corresponding commerce platform, the commerce platform distributes the profit revenue to the collection account of the self-media, and the profit channel is positively associated with the self-media self-operation capability.

Specifically, the purpose of the self-media is to introduce flow into a profit channel, guide flow to a corresponding business platform, improve profit income of the business platform and further improve popularity of the business platform; therefore, when the self-media needs to show the self-media or other contents, the attention of the fans or network flow is caused, the flow is sweet and willing to enter the business platform through a profit channel and carry out related consumption, in order to ensure that the quality of the self-media is not influenced and the influence of the self-media can be improved, when the self-media uploads the file through the social platform, on one hand, the profit channel is certainly increased so that the user can conveniently enter the business platform, on the other hand, the file needs to attract eyes enough to cause the attention of the flow in a large area, so that the content of the file conforms to the current internet user popular topic, the file design can be directly carried out by using the internet user popular topic, such as the evaluation or the extended reading of the internet user popular topic, and the file design can also be carried out by indirectly referring to the internet user popular topic, such as the shooting is carried out by wearing the clothes which need to, the method can also carry out positive energy publicity close to the popular topics of the Internet users, avoid the profit of the traditional advertisement pushing profit mode and reduce the self-media style.

Wherein the profit is a profit or benefit that is won and derived from the media and the business platform.

And knowing or estimating the profit income of the current commercial platform by means of the prior art, and guiding the profit income through a profit channel matched with the file, and distributing the profit income to a collection account of the self-media according to a preset rule in proportion or in whole. Since the profit channel may be at least one of an implicit promotion channel, a text promotion channel, a link promotion channel, and a self-media homepage promotion channel, the flow rate of water introduced into the business platform through the profit channel can only be estimated, for example, the increased profit revenue over the period of time of the document upload can be considered to be obtained through the profit channel; of course, the promotion is performed only through the link promotion channel, and the calculation may be performed directly according to the click amount of the link promotion channel. Preferably, the profit channel is a link address to a corresponding commercial platform or a link address to a corresponding commodity of a query commercial platform; the business platform or the commodity thereof corresponding to the profit channel is related to the popular topics of the internet users, or the business platform or the commodity thereof corresponding to the profit channel is related to the content of the file.

In this embodiment, the document includes at least one of text content, image content, video content, sharing link content, and interactive mode content. Specifically, the text content may be a metaphor or a description of content about a popular topic of the internet user, the image content and the video content may be shooting means or shooting skills matched with the popular topic of the internet user, even shooting scenes, clothes, props, characters, weather and time can be borrowed from the popular topic of the internet user, the sharing link content is a link for directly sharing the metaphor or describing the content about the popular topic of the internet user, and the interaction mode content is a mode of performing other forms of interaction according to the popular topic of the internet user, such as public voting, voting on different opinions of the popular topic of the internet user, and the like.

In this embodiment, the internet user popular topic is a popular topic with educational significance. Preferably, the social networking service can be a full-network internet user popular topic, an internet user popular topic of a specific social platform, or an internet user popular topic of a certain region.

In the present embodiment, and referring to fig. 2, there is also provided a commercial system for winning profit from media, the commercial system comprising a self-media terminal device 100, a commercial platform 300, a client terminal device 200 and a collection platform 500, the content of the document matching the current internet user popular topic by logging in the corresponding social platform 400 from the media terminal device 100 and uploading the matched document and profit channel; the profit channel is associated with a corresponding business platform 300, and the business platform 300 distributes profit revenues generated by the interaction of the plurality of client terminal apparatuses 200 to the collection account of the self-media through the collection platform 500 according to a preset rule. The self-media terminal device 100 is a computer device, such as a computer, a mobile phone or a tablet, used by the self-media to log in the social platform 400, and the client terminal device 200 is a computer device, such as a computer, a mobile phone or a tablet, used by the client according to the document sent by the self-media terminal device 100 and entering the business platform 300.

Further, the business platform is a traditional manual custom apparel platform, and publishes commodities which are traditional manual custom apparel.

As shown in FIG. 3, the present invention provides a preferred embodiment in which the commerce platform distributes the profit revenue to the collection account from the media according to a predetermined rule.

The step of the commercial platform distributing the profit income to the collection account of the self-media according to the preset rule comprises the following steps:

step S21, the commercial platform and the self-media establish a profit algorithm as a preset rule;

step S22, converting the profit income into the propaganda income of the self-media by the business platform through the profit algorithm;

step S23, transferring the amount of the propaganda income to a collection account reserved by the self-media through a pre-communicated transfer channel;

In particular, the preset rules include general rules and custom rules, which again have different rule templates, depending on the owner of the business platform. However, generally, the profit income of a certain time period or the profit income increased by the same proportion of the commercial platform is obtained according to a preset calculation mode, the promotion flow which belongs to the self-media file is considered and is converted according to a certain proportion to be calculated as the promotion income of the self-media.

In this embodiment, the transfer channel includes at least one of bank transfer, virtual debit transfer, and third party platform transfer.

Preferably, the predetermined rules further include an owner of the business platform, wherein if the owner is a third party, the business platform allocates the profit revenue proportionally to the collection account of the self-media according to the predetermined rules, if the owner is the self-media, the business platform allocates the profit totally to the collection account of the self-media according to the predetermined rules, and if the owner's partner is the self-media, the business platform allocates the profit proportionally to the collection account of the self-media according to the predetermined rules.

As shown in FIGS. 4 and 5, the present invention provides a preferred embodiment of the document.

A business method of winning a profit from a medium, further comprising the steps of:

s31, designing and acquiring a corresponding picture or video according to the current internet user popular topic from a media;

and step S32, composing the picture or video into a case by alone or matching with the corresponding text content, and uploading the matched case and profit channel from the media through the social platform.

Alternatively, and with reference to FIG. 5, a business method for winning a profit from a medium, further comprising the steps of:

step S41, designing the text content from the media according to the current network;

step S42, corresponding pictures or videos are designed and obtained according to marketing commodities of the profit channel;

and step S43, matching the pictures or videos with the text content to form a document, and uploading matched documents and profit channels from the media through the social platform.

Specifically, whether the picture content or the video content in the document is associated with the internet user popular topic or not is judged, if yes, the step S31 and the step S32 are carried out, the internet user popular topic is used for flow reference, the popularity of the document is improved, and the flow quantity is increased. Or, the picture content or the video content in the document is associated with the marketing commodity, and needs to be associated with the internet user popular topic through the text content, so that the purpose of traffic reference by using the internet user popular topic is achieved, the marketing commodity can be bound for promotion, and the steps S41, S42 and S43 are performed.

For example, regarding the scenic spots of the internet user popular topics in the steps S31 and S32, pictures or videos are taken at the scenic spots, corresponding pictures or videos are designed and acquired according to the current internet user popular topics, and then the corresponding pictures or videos are matched with the text content, so that the corresponding pictures or videos can be matched with the internet user popular topics, and can also be matched with marketing goods to obtain related profit revenues through profit channels. For another example, regarding the steps S41, S42 and S43, an event of a topic popular with one internet user is designed with a text content according to the current network, and is matched with a series of marketing goods designed according to a profit channel and corresponding pictures or videos are acquired, and related profit revenues are acquired through the profit channel.

The above description is only for the purpose of illustrating the preferred embodiments of the present invention and is not to be construed as limiting the scope of the present invention, but rather as embodying the invention in a wide variety of equivalent variations and modifications within the scope of the appended claims.

Claims

1. A business method and merchandise sales scheme for earning from media in conjunction with an e-commerce platform, comprising the steps of:

uploading matched documentations and profit channels from media (which have higher requirements on self conditions of natural people) through a social platform, wherein the content of the documentations is in accordance with the current internet user popular topics, and the internet user popular topics have educational significance; energy is positively charged;

the profit channel is associated with a corresponding business platform that distributes profit revenues into collection accounts for the self-media, the revenue levels being positively correlated with the self-media self-service capabilities.

2. The business method of claim 1, wherein the documentation includes at least one of textual content, image content, video content, shared link content, and interactive mode content.

3. The business method of claim 1, wherein: the profit channel is a link address for entering a corresponding commercial platform or a link address for inquiring a corresponding commodity of the commercial platform; or providing plate links for corresponding natural person social content of the business platform; the business platform or the commodity thereof corresponding to the profit channel is related to the popular topics of the internet users, or the business platform or the commodity thereof corresponding to the profit channel is related to the content of the file.

4. A business method according to claim 1 or 3, wherein the step of the business platform allocating winning revenue to the collection account from the media according to a preset rule comprises:

a profit algorithm serving as a preset rule is established between the business platform and the social platform or the self-media or the self-contained self-media;

transferring the amount of the propaganda income to a collection account reserved by the self-media through a pre-communicated transfer channel;

5. The business method of claim 4, wherein: the transfer channel comprises at least one of bank transfer, virtual credit transfer and third party platform transfer.

6. The business method of claim 1, wherein: the preset rules also comprise the belongings of the business platform, if the belongings are third parties, the business platform distributes the profit income to the collection accounts of the self-media in proportion according to the preset rules, if the belongings are the self-media, the business platform distributes the profit income to the collection accounts of the self-media in full according to the preset rules, and if the partners of the belongings are the self-media, the business platform distributes the profit income to the collection accounts of the self-media in proportion according to the preset rules.

7. The business method of claim 1, further comprising the steps of:

designing and acquiring a corresponding picture or video according to a current internet user popular topic by a self-media;

the pictures or videos are used alone or matched with corresponding text contents to form a file, and matched files and profit channels are uploaded from the media through the social platform.

8. The business method of claim 1, further comprising the steps of:

designing character content from a media according to a current network;

and according to the marketing commodity design of the winning channel (the traditional manual uniform is advocated by the invention), acquiring the corresponding picture or video;

9. A business system for winning a profit from a medium, comprising: the business system comprises a self-media terminal device, a business platform, a client terminal device and a collection platform, wherein self-media logs in a corresponding social platform through the self-media terminal device and uploads a matched file and a profit channel, and the content of the file is in accordance with the current internet user popular topics; the profit channels are associated with corresponding business platforms, and the business platforms distribute profit income generated by interaction of the client terminal devices to the collection accounts of the self-media through the collection platforms according to preset rules.

10. The commerce system of claim 9, wherein: the business platform is a traditional manual clothes customization platform, issues commodities serving as traditional manual clothes customization and is in fit with communication between popular topics of Internet users and network users.

11. Packaging and later tracking records of the product to the customer, and giving away the product.