CN114140087A

CN114140087A - Activity notification method, apparatus, device and medium

Info

Publication number: CN114140087A
Application number: CN202111474504.3A
Authority: CN
Inventors: 何云龙; 李法良; 王婷婷
Original assignee: China Construction Bank Corp
Current assignee: China Construction Bank Corp
Priority date: 2021-12-03
Filing date: 2021-12-03
Publication date: 2022-03-04

Abstract

The application discloses an activity notification method, an activity notification device, activity notification equipment and an activity notification medium, which relate to the technical field of information propaganda and are used for improving the activity awareness rate and the activity notification efficiency. The target activity type of the activity to be held carried in the activity creating instruction can be obtained; determining a target poster template corresponding to the target activity type according to the corresponding relation between each pre-stored activity type and the poster template; creating a propaganda poster corresponding to the activity to be held based on the target poster template and the activity information carried in the activity creating instruction; and send the information of this propaganda poster to predetermined network platform to both can make the in-row customer know this activity based on the information of propaganda poster in the network platform, can make the out-of-row customer know this activity based on the information of propaganda poster in the network platform again, when improving the awareness rate of activity, can also be based on electronic equipment with this activity swift convenient notice for the customer, thereby can improve the efficiency of informing to the activity.

Description

Activity notification method, apparatus, device and medium

Technical Field

The present application relates to the field of information publicity technologies, and in particular, to an activity notification method, apparatus, device, and medium.

Background

At present, when enterprises such as banks hold activities such as theme activities, generally, when a customer manager receives activity information issued by a supervisor or the like, the customer manager notifies inline customers by calling the inline customers, sending short messages, and the like, so that the inline customers can know and participate in the activities.

However, currently, the in-line customers are mainly called by the customer manager, sent short messages and the like based on a manual mode of informing the in-line customer of the activity information, on one hand, the in-line customers usually only know the activity, and the out-line customers usually have difficulty in knowing the activity, so that the out-line customers cannot be attracted to miss remittance opportunities, that is, the awareness rate (reach rate) of the activity is low; on the other hand, the manner based on which the customer is informed of the activity information manually is inefficient.

Therefore, a technical solution for improving the awareness rate and notification efficiency of activities is needed.

Disclosure of Invention

The application provides an activity notification method, an activity notification device, an activity notification apparatus and an activity notification medium, which are used for improving activity awareness rate and notification efficiency.

In a first aspect, the present application provides an activity notification method, the method comprising:

if an activity creating instruction is received, acquiring a target activity type of an activity to be held carried in the activity creating instruction;

determining a target poster template corresponding to the target activity type according to the corresponding relationship between each pre-stored activity type and the poster template;

creating a propaganda poster corresponding to the activity based on the target poster template and activity information carried in the activity creating instruction;

and sending the information for publicizing the poster to a preset network platform.

In one possible embodiment, the method further comprises:

if receiving entry information based on the propaganda two-dimensional code configured in the propaganda poster, acquiring identification information of a client carried in the entry information; and storing the identification information of the client into an entry client list.

In one possible embodiment, the method further comprises:

based on the activity information of the activity, creating and displaying a check-in two-dimensional code of the activity;

if the sign-in information is received based on the sign-in two-dimensional code, acquiring the identification information of the client carried in the sign-in information; and storing the identification information of the client in a check-in client list.

In one possible embodiment, the method further comprises:

judging whether the number of the clients in the check-in client list reaches a set early warning value or not;

if yes, determining target identification information of the client which is located in the entry client list but not located in the check-in client list;

and sending preset reminding participation activity information to the terminal of the client of the target identification information.

In one possible embodiment, the method further comprises:

judging whether the identification information of the client carried in the check-in information is matched with the client identification information in any row which is stored in advance;

if yes, pushing a preset in-line customer activity interest interface to the terminal of the customer with the identification information;

if not, pushing a preset out-of-line client activity right interface to the terminal of the client of the identification information.

In one possible embodiment, the method further comprises:

counting a net worth rate of change for each customer in the list of check-in customers before and after engaging in the event;

determining a net worth rate of change average from each net worth rate of change;

judging whether the net value change rate average value is larger than a preset net value threshold value or not;

if so, determining that the activity is a high-performance activity;

if not, determining that the activity is not a high-performance activity.

In a second aspect, the present application provides an activity notification apparatus, the apparatus comprising:

the system comprises an acquisition module, a processing module and a processing module, wherein the acquisition module is used for acquiring a target activity type of an activity to be held carried in an activity creating instruction if the activity creating instruction is received;

the determining module is used for determining a target poster template corresponding to the target activity type according to the corresponding relation between each pre-stored activity type and the poster template;

the creating module is used for creating a propaganda poster corresponding to the activity based on the target poster template and activity information carried in the activity creating instruction;

and the sending module is used for sending the information of the propaganda poster to a preset network platform.

In a possible embodiment, the apparatus further comprises:

the registration module is used for acquiring the identification information of the client carried in the registration information if the registration information is received based on the propaganda two-dimensional code configured in the propaganda poster; and storing the identification information of the client into an entry client list.

In a possible embodiment, the apparatus further comprises:

the check-in module is used for creating and displaying a check-in two-dimensional code of the activity based on the activity information of the activity; if the sign-in information is received based on the sign-in two-dimensional code, acquiring the identification information of the client carried in the sign-in information; and storing the identification information of the client in a check-in client list.

In a possible embodiment, the apparatus further comprises:

the prompt module is used for judging whether the number of the clients in the check-in client list reaches a set early warning value or not; if yes, determining target identification information of the client which is located in the entry client list but not located in the check-in client list; and sending preset reminding participation activity information to the terminal of the client of the target identification information.

In a possible embodiment, the apparatus further comprises:

the pushing module is used for judging whether the identification information of the client carried in the check-in information is matched with the client identification information in any row which is stored in advance; if yes, pushing a preset in-line customer activity interest interface to the terminal of the customer with the identification information; if not, pushing a preset out-of-line client activity right interface to the terminal of the client of the identification information.

In a possible embodiment, the apparatus further comprises:

a performance arbitration module for counting a net worth rate of change for each customer in the list of check-in customers before and after engaging in the activity; determining a net worth rate of change average from each net worth rate of change; judging whether the net value change rate average value is larger than a preset net value threshold value or not; if so, determining that the activity is a high-performance activity; if not, determining that the activity is not a high-performance activity.

In a third aspect, the present application provides an electronic device comprising at least a processor and a memory, the processor being configured to implement the steps of an activity notification method as described in any one of the above when executing a computer program stored in the memory.

In a fourth aspect, the present application provides a computer readable storage medium storing a computer program which, when executed by a processor, performs the steps of an activity notification method as described in any one of the above.

In a fifth aspect, the present application provides a computer program product comprising: computer program code for causing a computer to perform the steps of an activity notification method as described in any one of the above when said computer program code is run on a computer.

According to the method and the device, when the activity creating instruction is received, the target activity type of the activity to be held carried in the activity creating instruction can be obtained; determining a target poster template corresponding to the target activity type according to the corresponding relation between each pre-stored activity type and the poster template; creating a propaganda poster corresponding to the activity to be held based on the target poster template and the activity information carried in the activity creating instruction; and send the information of this propaganda poster to predetermined network platform to both can make the in-row customer know this activity based on the information of the propaganda poster in the network platform, can make the out-of-row customer also can know this activity based on the information of the propaganda poster in the network platform again, when improving the awareness rate (reach rate) of activity, can also be based on electronic equipment with this activity swift convenient notice for the customer, thereby can improve the efficiency of telling to the activity.

Drawings

In order to more clearly illustrate the embodiments of the present application or the implementation manner in the related art, a brief description will be given below of the drawings required for the description of the embodiments or the related art, and it is obvious that the drawings in the following description are some embodiments of the present application, and other drawings can be obtained by those skilled in the art according to the drawings.

FIG. 1 illustrates a first activity notification process diagram provided by some embodiments;

FIG. 2 illustrates a second activity notification process diagram provided by some embodiments;

FIG. 3 illustrates a third activity notification process diagram provided by some embodiments;

FIG. 4 illustrates a fourth activity notification process diagram provided by some embodiments;

FIG. 5 illustrates a fifth activity notification process diagram provided by some embodiments;

FIG. 6 illustrates a sixth activity notification process diagram provided by some embodiments;

FIG. 7 illustrates a seventh activity notification process schematic provided by some embodiments;

FIG. 8 illustrates an eighth activity notification process diagram provided by some embodiments;

FIG. 9 illustrates a schematic view of an activity notification apparatus provided in some embodiments;

fig. 10 is a schematic structural diagram of an electronic device according to some embodiments.

Detailed Description

In order to make the purpose, technical solutions and advantages of the present application clearer, the present application will be described in further detail with reference to the accompanying drawings, and it is obvious that the embodiments described in the present application are only a part of the embodiments of the present application, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present application.

It should be noted that the brief descriptions of the terms in the present application are only for the convenience of understanding the embodiments described below, and are not intended to limit the embodiments of the present application. These terms should be understood in their ordinary and customary meaning unless otherwise indicated.

The terms "first," "second," "third," and the like in the description and claims of this application and in the above-described drawings are used for distinguishing between similar or analogous objects or entities and not necessarily for describing a particular sequential or chronological order, unless otherwise indicated. It is to be understood that the terms so used are interchangeable under appropriate circumstances.

The terms "comprises" and "comprising," and any variations thereof, are intended to cover a non-exclusive inclusion, such that a product or apparatus that comprises a list of elements is not necessarily limited to all elements expressly listed, but may include other elements not expressly listed or inherent to such product or apparatus.

The term "module" refers to any known or later developed hardware, software, firmware, artificial intelligence, fuzzy logic, or combination of hardware and/or software code that is capable of performing the functionality associated with that element.

Finally, it should be noted that: the above embodiments are only used for illustrating the technical solutions of the present application, and not for limiting the same; although the present application has been described in detail with reference to the foregoing embodiments, it should be understood by those of ordinary skill in the art that: the technical solutions described in the foregoing embodiments may still be modified, or some or all of the technical features may be equivalently replaced; and the modifications or the substitutions do not make the essence of the corresponding technical solutions depart from the scope of the technical solutions of the embodiments of the present application.

In order to improve the awareness rate and notification efficiency of activities, the application provides an activity notification method, an activity notification device, an activity notification apparatus and a medium.

Example 1:

all the embodiments of the present application implement data acquisition, storage, use, processing, etc. in compliance with relevant regulations of national laws and regulations.

Fig. 1 shows a schematic diagram of a first activity notification process provided by some embodiments, as shown in fig. 1, the process including the steps of:

s101: and if the activity creating instruction is received, acquiring the target activity type of the activity to be held carried in the activity creating instruction.

The activity notification method provided by the embodiment of the application is applied to electronic equipment, and the electronic equipment can be equipment such as a PC (personal computer) and a mobile terminal, and can also be equipment such as a server.

In one possible embodiment, a staff member such as a supervisor can create an activity template in advance, wherein the activity template can include activity types, poster templates corresponding to the activity types, and activity information including at least one of activity topics (activity names), activity times, contacts, contact addresses, costs expected to be spent by a single customer (cost per customer), activity contents, activity guide templates, and the like.

When a staff member such as a supervisor, a customer manager and the like needs to create (hold) an activity, the activity type of the activity to be held, activity information including an activity name, activity time, a contact person, a contact way, single customer cost and the like can be quickly and conveniently input based on the prompt of the activity template, and an activity creating instruction in the electronic equipment is triggered. It is understood that the event creating instruction may carry an event type, event information, and the like of an event to be held.

The application does not specifically limit the activities to be held (to be held), and can be flexibly set according to requirements. For example, the activity to be held may be an offline salon activity (theme activity) or the like.

After receiving the activity creating instruction, the electronic device may obtain an activity type (referred to as a target activity type for convenience of description) of an activity to be held carried in the activity creating instruction.

S102: and determining a target poster template corresponding to the target activity type according to the corresponding relationship between each pre-stored activity type and the poster template.

A staff member such as a supervisor can configure a poster template corresponding to each event type in advance, and store the poster template corresponding to each event type (the correspondence between the event type and the poster template) in the electronic device. In one possible embodiment, a person, such as a supervisor, may save the correspondence between the activity type and the poster template in a corresponding activity template in the electronic device. The activity type and the corresponding poster template can be flexibly set according to the requirement, and the application is not particularly limited to this.

After the electronic device obtains the target activity type of the activity to be held, a poster template (referred to as a target poster template for convenience of description) corresponding to (matched with) the target activity type can be determined according to the corresponding relationship between each pre-stored activity type and the poster template.

S103: and creating a propaganda poster corresponding to the activity based on the target poster template and the activity information carried in the activity creating instruction.

In one possible implementation, in order to promote the event and enable the customer to know the event, the electronic device may create a promotion poster corresponding to the event to be held based on the target poster template and the event information carried in the event creation instruction. The specific content of the poster for propaganda is not specifically limited, and can be flexibly set according to requirements.

S104: and sending the information for publicizing the poster to a preset network platform.

In one possible implementation, in order to improve the awareness rate and notification efficiency of the event, the electronic device may send the information for promoting the poster to a preset network platform through a network or the like. The network platform is not specifically limited in the application, and can be flexibly selected according to requirements, and exemplarily, the network platform may include at least one of a cloud studio, a mobile banking system, and the like.

In a possible implementation manner, when the campaign is publicized so that the customer can know the campaign, since the electronic device stores the contact information (identification information) of the inline customer in advance, the electronic device can also send the invitation participation campaign information to the terminal corresponding to each inline customer by sending a short message, making a call, and the like. The specific content of the information of inviting to participate in the activity is not specifically limited, and can be flexibly set according to requirements.

In one possible implementation, the information of promoting the poster and sending the invitation to join the event to the inline customer may also include gift information for participating in the event to attract the customer to participate in the event.

Example 2:

On the basis of the above embodiments, in this embodiment, the method further includes, in order to facilitate the client to register for the activity:

In one possible implementation, a created promotion two-dimensional code may be configured in the promotion poster, wherein the promotion two-dimensional code may be created based on campaign information carried in the campaign creation instructions. The propaganda two-dimension code can be created by adopting the prior art, and is not described in detail herein.

In one possible implementation, the promotion two-dimensional code may carry an entry link, and the customer may enter the event based on the entry of the promotion two-dimensional code configured in the promotion poster. Illustratively, a customer (inline customer or out-of-line customer) may be entered by scanning the promotion two-dimensional code, and upon entering the entry, the information (registration information) such as name, mobile phone number, etc. can be firstly input, after the client clicks the definite registration button, the electronic device can send verification code information (such as a short message carrying a verification code) to a terminal corresponding to the received mobile phone number (input by the customer), and after receiving the verification code information, the corresponding verification code may be entered into the verification code entry box, and after the electronic device receives the verification code entered by the customer, the verification code can be verified, after the verification code passes the verification, the mobile phone number of the client can be considered to be valid, the client can be prompted to register successfully, identification information such as the name, the mobile phone number and the like of the client carried in the registration information can be obtained, and the identification information of the client is stored in the registration client list. The verification code may be verified by using the prior art, which is not described herein again.

In addition, the in-line client can forward the propaganda poster to the out-line client, so that the out-line client can know and register to participate in the event based on the propaganda poster, and the awareness rate of the event can be further improved.

For ease of understanding, the activity notification process provided herein is explained below with a specific embodiment. Fig. 2 shows a schematic diagram of a second activity notification process provided by some embodiments, as shown in fig. 2, the process including the steps of:

s201: and if the activity creating instruction is received, acquiring the target activity type of the activity to be held carried in the activity creating instruction.

S202: and determining a target poster template corresponding to the target activity type according to the corresponding relation between each pre-stored activity type and the poster template.

S203: and creating a propaganda poster corresponding to the activity to be held based on the target poster template and the activity information carried in the activity creating instruction.

S204: and sending the information for publicizing the poster to a preset network platform.

S205: if receiving entry information based on a propaganda two-dimensional code configured in the propaganda poster, acquiring identification information of a client carried in the entry information; and storing the identification information of the client into an entry client list.

Example 3:

In order to facilitate statistics of information of clients participating in an activity, in an embodiment of the present application, on the basis of the above embodiments, the method further includes:

In one possible implementation, when a event is held, in order to conveniently count the information of the clients participating in the event, a check-in two-dimensional code of the event can be created and displayed based on the event information of the event to be held (held). In which, the check-in two-dimensional code of the activity can be created by adopting the prior art, which is not described herein again.

In a possible implementation manner, the check-in two-dimensional code may carry a check-in link, and the customer may check in based on the check-in two-dimensional code when participating in the activity. Illustratively, a customer can check in through scanning a check-in two-dimensional code, when the customer checks in, information (check-in information) such as a name and a mobile phone number can be input first, after the customer clicks a check-in button, the electronic device can send verification code information (such as a short message carrying a verification code) to a terminal corresponding to the received mobile phone number (input by the customer), after the customer receives the verification code information, the corresponding verification code can be input into a verification code input box, after the electronic device receives the verification code input by the customer, the verification code can be verified, after verification of the verification code is passed, the mobile phone number of the customer can be considered to be valid, the customer can be prompted to check in successfully, identification information such as the name and the mobile phone number of the customer carried in the check-in information can be obtained, and the identification information of the customer can be stored in a check-in customer list. The verification code may be verified by using the prior art, which is not described herein again.

For ease of understanding, the activity notification process provided herein is explained below with a specific embodiment. Fig. 3 illustrates a third activity notification process diagram provided by some embodiments, as shown in fig. 3, which includes the following steps:

s301: and if the activity creating instruction is received, acquiring the target activity type of the activity to be held carried in the activity creating instruction.

S302: and determining a target poster template corresponding to the target activity type according to the corresponding relationship between each pre-stored activity type and the poster template.

S303: and creating a propaganda poster corresponding to the activity to be held based on the target poster template and the activity information carried in the activity creating instruction.

S304: and sending the information for publicizing the poster to a preset network platform.

S305: based on the activity information of the activity, creating and displaying a check-in two-dimensional code of the activity; if the sign-in information is received based on the sign-in two-dimensional code, acquiring identification information of a client carried in the sign-in information; and storing the identification information of the client in a check-in client list.

For ease of understanding, the activity notification process provided herein is further explained below with reference to a specific embodiment. Fig. 4 is a diagram illustrating a fourth activity notification process provided by some embodiments, and as shown in fig. 4, the process includes the following steps:

s401: and if the activity creating instruction is received, acquiring the target activity type of the activity to be held carried in the activity creating instruction.

S402: and determining a target poster template corresponding to the target activity type according to the corresponding relationship between each pre-stored activity type and the poster template.

S403: and creating a propaganda poster corresponding to the activity to be held based on the target poster template and the activity information carried in the activity creating instruction.

S404: and sending the information for publicizing the poster to a preset network platform.

S405: if receiving entry information based on a propaganda two-dimensional code configured in the propaganda poster, acquiring identification information of a client carried in the entry information; and storing the identification information of the client into an entry client list.

S406: based on the activity information of the activity, creating and displaying a check-in two-dimensional code of the activity; if the sign-in information is received based on the sign-in two-dimensional code, acquiring identification information of a client carried in the sign-in information; and storing the identification information of the client in a check-in client list.

Example 4:

In order to prompt the client to participate in the activity, on the basis of the foregoing embodiments, in an embodiment of the present application, the method further includes:

In one possible embodiment, in order to prompt the registered client to participate in the event, preset participation-prompting information may be transmitted to the terminal of the registered client. For example, the preset reminding participation activity information can be sent to the terminal of each client in the registration client list. The specific content of the information for reminding to participate in the activity can be flexibly set according to the requirement, and the application is not particularly limited to this.

In a possible implementation mode, considering that the registered clients may voluntarily participate in the activity, if the reminding participation activity information is sent to each registered client, the clients may be disturbed, in order to improve the client experience and save energy efficiency, the registered clients which do not participate in the activity can be determined firstly, and the preset reminding participation activity information is sent to the terminals of the registered clients which do not participate in the activity.

Illustratively, in determining a client that has been registered but has not yet entered into an activity, this may be done based on identifying information of clients in the registered client list and identifying information of clients in the checked-in client list. Specifically, identification information (referred to as target identification information for convenience of description) of a client located in the registered client list but not located in the checked-in client list may be determined, the client corresponding to the target identification information is regarded as a client registered but not participating in the event, and preset reminding participation event information is transmitted to a terminal of the client of the target identification information.

Illustratively, if the identification information of the clients contained in the entry client list is a, b and c; and if the identification information of the clients contained in the check-in client list is A, B and D, the client corresponding to the third party can be used as the client which has been registered but does not participate in the activity, and preset participation reminding information can be sent to the terminal of the client corresponding to the third party.

In a possible implementation manner, before sending the preset reminding participation activity information to the terminal of the client of the target identification information, it may be further determined whether the number of clients in the check-in client list reaches a preset early warning value, if the number of clients in the check-in client list reaches the preset early warning value, it may be considered that the number of clients currently participating in the activity is already large, and in order to preferentially ensure that the registered clients can participate in the activity, the step of sending the preset reminding participation activity information to the client of the target identification information may be performed.

For ease of understanding, the activity notification process provided herein is explained below with a specific embodiment. Fig. 5 shows a schematic diagram of a fifth activity notification process provided by some embodiments, as shown in fig. 5, the process includes the following steps:

s501: and if the activity creating instruction is received, acquiring the target activity type of the activity to be held carried in the activity creating instruction.

S502: and determining a target poster template corresponding to the target activity type according to the corresponding relationship between each pre-stored activity type and the poster template.

S503: and creating a propaganda poster corresponding to the activity to be held based on the target poster template and the activity information carried in the activity creating instruction.

S504: and sending the information for publicizing the poster to a preset network platform.

S505: if receiving entry information based on a propaganda two-dimensional code configured in the propaganda poster, acquiring identification information of a client carried in the entry information; and storing the identification information of the client into an entry client list.

S506: based on the activity information of the activity, creating and displaying a check-in two-dimensional code of the activity; if the sign-in information is received based on the sign-in two-dimensional code, acquiring identification information of a client carried in the sign-in information; and storing the identification information of the client in a check-in client list.

S507: and judging whether the number of the clients in the check-in client list reaches a set early warning value or not.

S508: and if the number of the clients in the check-in client list reaches the set early warning value, determining the target identification information of the clients which are in the entry client list but not in the check-in client list.

S509: and sending preset reminding participation activity information to the terminal of the client of the target identification information.

The preset early warning data can be flexibly set according to requirements, and the method is not particularly limited in this application. In a possible implementation manner, the activity information may also carry the number of people participating in the activity (for convenience of description, referred to as the estimated number of people) estimated by staff such as a supervisor, a customer manager, and the like, and the configured early warning proportionality coefficient. When the electronic equipment determines the early warning value, the early warning value can be determined according to the estimated number of people carried in the activity information and the early warning proportionality coefficient. For example, the product of the estimated number of people and the warning proportionality coefficient may be determined as the warning value. The estimated number of people and the early warning proportion coefficient can be flexibly set according to the requirement, and the method is not particularly limited in this application. For example, the warning proportionality coefficient may be 80%, etc. For example, when the expected number of people is 100 and the warning proportionality coefficient is 80%, the warning value may be 80.

In a possible implementation manner, considering that when the number of the clients participating in the event exceeds the expected number of the clients (for convenience of description, referred to as an emergency), a worker or the like may need a certain time to deal with the emergency, in order to prompt the worker, the electronic device may output a set prompt message when judging that the number of the clients in the check-in client list reaches a set early warning value. The staff and the like can actively deal with the emergency in advance according to the prompt information.

For ease of understanding, the activity notification process provided herein is explained below with a specific embodiment. Fig. 6 shows a schematic diagram of a sixth activity notification process provided by some embodiments, as shown in fig. 6, the process includes the following steps:

s601: and if the activity creating instruction is received, acquiring the target activity type of the activity to be held carried in the activity creating instruction.

S602: and determining a target poster template corresponding to the target activity type according to the corresponding relationship between each pre-stored activity type and the poster template.

S603: and creating a propaganda poster corresponding to the activity to be held based on the target poster template and the activity information carried in the activity creating instruction.

S604: and sending the information for publicizing the poster to a preset network platform.

S605: if receiving entry information based on a propaganda two-dimensional code configured in the propaganda poster, acquiring identification information of a client carried in the entry information; and storing the identification information of the client into an entry client list.

S606: based on the activity information of the activity, creating and displaying a check-in two-dimensional code of the activity; if the sign-in information is received based on the sign-in two-dimensional code, acquiring identification information of a client carried in the sign-in information; and storing the identification information of the client in a check-in client list.

S607: and judging whether the number of the clients in the check-in client list reaches a set early warning value, if so, performing S608.

S608: and outputting the set prompt information.

In one possible implementation, when the activity information includes a cost (cost per guest) that is expected to be spent by a single customer, the electronic device may determine an estimated cost (first estimated cost) for the activity based on the cost per guest and an estimated number of people included in the activity information; alternatively, the estimated cost of the campaign (second estimated cost) may also be determined based on the cost of the single customer and the number of customers in the listing of the registered customers; alternatively, the estimated cost of the activity (third estimated cost) may be determined based on the single customer cost and the number of customers in the check-in customer list, and may be referred by a staff member such as a supervisor, a customer manager, and the like.

Example 5:

In order to improve the customer experience, on the basis of the foregoing embodiments, in an embodiment of the present application, the method further includes:

In one possible implementation, in order to improve the customer experience, for the customers participating in the activity, an activity interest interface suitable for the customer can be pushed for each customer accurately. Illustratively, if the customer is an inline customer, an inline customer activity equity interface may be pushed to the customer; and if the customer is not already an inline customer (the customer is an out-of-line customer), the corresponding out-of-line customer activity equity interface may be pushed to the customer.

Specifically, for each customer participating in an activity, a determination may be made first as to whether the customer is an inline customer or an out-of-line customer. Wherein, the identification information of each inline customer (for convenience of description, referred to as inline customer identification information) may be pre-saved; when determining whether the client participating in the activity is an inline client or an offline client, it may be determined whether the client identification information carried in the check-in information of the client participating in the activity matches any one of the inline client identification information stored in advance. If the identification information of the client carried in the check-in information is matched with any in-line client identification information stored in advance, the client of the identification information can be considered as an in-line client, and a preset in-line client activity interest interface can be pushed to the terminal of the client of the identification information. And if the identification information of the client carried in the check-in information is not matched with any in-line client identification information stored in advance, the client of the identification information can be considered as an out-of-line client, and a preset out-of-line client activity interest interface can be pushed to the terminal of the client of the identification information. The specific contents contained in the in-line customer activity interest interface and the out-of-line customer activity interest interface are not specifically limited, and can be flexibly set according to requirements.

In a possible implementation manner, the activity interest interface of the out-of-line client may include a prompt message for prompting the out-of-line client to convert into an in-line client, and further may include an input box of client personal nine-element information (client name, certificate type, certificate number, certificate validity period, nationality, gender, occupation, contact address, contact way).

For ease of understanding, the activity notification process provided herein is explained below with a specific embodiment. Fig. 7 shows a schematic diagram of a seventh activity notification process provided by some embodiments, as shown in fig. 7, the process includes the following steps:

s701: and if the activity creating instruction is received, acquiring the target activity type of the activity to be held carried in the activity creating instruction.

S702: and determining a target poster template corresponding to the target activity type according to the corresponding relationship between each pre-stored activity type and the poster template.

S703: and creating a propaganda poster corresponding to the activity to be held based on the target poster template and the activity information carried in the activity creating instruction.

S704: and sending the information for publicizing the poster to a preset network platform.

S705: if receiving entry information based on a propaganda two-dimensional code configured in the propaganda poster, acquiring identification information of a client carried in the entry information; and storing the identification information of the client into an entry client list.

S706: based on the activity information of the activity, creating and displaying a check-in two-dimensional code of the activity; if the sign-in information is received based on the sign-in two-dimensional code, acquiring identification information of a client carried in the sign-in information; and storing the identification information of the client in a check-in client list.

S707: judging whether the identification information of the client carried in the check-in information is matched with the client identification information in any row which is stored in advance; if yes, go to S708; if not, go to S709.

S708: and pushing a preset in-line customer activity interest interface to the terminal of the customer with the identification information.

S709: and pushing a preset out-of-line client activity interest interface to the terminal of the client of the identification information.

Example 6:

In order to determine the activity effect, on the basis of the foregoing embodiments, in an embodiment of the present application, the method further includes:

if so, determining that the activity is a high-performance activity;

if not, determining that the activity is not a high-performance activity.

In one possible implementation manner, the event effect of the held event may be determined (counted), so that the staff such as the supervisor, the client manager, and the like can know the event effect (event effect) of the held event based on the event effect, so that more events with better event effect can be held in the follow-up process, less events with worse event effect can be held, and the like.

In one possible implementation, in determining whether the hosted event is a better-performing event (referred to as a high-performance event for ease of description), the net rate of change of each client in the checked-in client list before and after participating in the event may be counted. In which, the net worth change rate of the client can be counted by using the prior art, which is not described herein again.

After the net worth change rate of each customer is counted, an average net worth change rate may be determined based on the net worth change rate of each customer. It is then determined whether the net rate average is greater than a predetermined net threshold, and if the net rate average is greater than the predetermined net threshold, the activity may be determined to be a high performance activity. And if the net rate of change average is not greater than (less than or equal to) the preset net threshold, the activity may be deemed not to be a high performance activity.

In one possible implementation, for each held event, the net change rate of each client in the check-in client list of the event before and after participating in the event can be counted; and determining a net rate average for the activity based on each net rate. In one possible implementation, each of the held activities may be ranked based on an average of the net rate of change of each of the held activities. For example, the activities with higher net rate average value may be ranked more forward, the activities with lower net rate average value may be ranked more backward, and the like, and each of the held activities may be ranked in order of decreasing net rate average value, so that the high-performance activities may be seen by the staff such as the supervisor, the customer manager, and the like in priority.

For ease of understanding, the activity notification process provided herein is explained below with a specific embodiment. Fig. 8 is a schematic diagram illustrating an eighth activity notification process provided by some embodiments, and as shown in fig. 8, the process includes the following steps:

s801: and if the activity creating instruction is received, acquiring the target activity type of the activity to be held carried in the activity creating instruction.

S802: and determining a target poster template corresponding to the target activity type according to the corresponding relationship between each pre-stored activity type and the poster template.

S803: and creating a propaganda poster corresponding to the activity to be held based on the target poster template and the activity information carried in the activity creating instruction.

S804: and sending the information for publicizing the poster to a preset network platform.

S805: if receiving entry information based on a propaganda two-dimensional code configured in the propaganda poster, acquiring identification information of a client carried in the entry information; and storing the identification information of the client into an entry client list.

S806: based on the activity information of the activity, creating and displaying a check-in two-dimensional code of the activity; if the sign-in information is received based on the sign-in two-dimensional code, acquiring identification information of a client carried in the sign-in information; and storing the identification information of the client in a check-in client list.

S807: the net change rate of each customer in the checked-in customer list before and after the activity is counted.

S808: the net worth rate of change average is determined from the net worth rate of change for each customer.

S809: judging whether the average net value change rate is larger than a preset net value threshold value or not; if yes, go to S810; if not, S811 is performed.

S810: it is determined that the activity is a high-performance activity.

S811: it is determined that the activity is not a high-performance activity.

Example 7:

Based on the same technical concept, the present application provides an activity notification apparatus, and fig. 9 shows a schematic diagram of an activity notification apparatus provided by some embodiments, as shown in fig. 9, the apparatus includes:

an obtaining module 91, configured to, if an activity creating instruction is received, obtain a target activity type of an activity to be held carried in the activity creating instruction;

a determining module 92, configured to determine, according to a pre-stored correspondence between each activity type and a poster template, a target poster template corresponding to the target activity type;

a creating module 93, configured to create a promotion poster corresponding to the campaign based on the target poster template and the campaign information carried in the campaign creating instruction;

and the sending module 94 is configured to send the information of the poster to a preset network platform.

In a possible embodiment, the apparatus further comprises:

Example 8:

Based on the same technical concept, the present application further provides an electronic device, and fig. 10 shows a schematic structural diagram of an electronic device provided by some embodiments, as shown in fig. 10, including: the system comprises a processor 101, a communication interface 102, a memory 103 and a communication bus 104, wherein the processor 101, the communication interface 102 and the memory 103 are communicated with each other through the communication bus 104;

the memory 103 has stored therein a computer program which, when executed by the processor 101, causes the processor 101 to perform the steps of:

In a possible implementation manner, the processor 101 is further configured to, if entry information is received based on a promotion two-dimensional code configured in the promotion poster, obtain identification information of a customer carried in the entry information; and storing the identification information of the client into an entry client list.

In a possible implementation manner, the processor 101 is further configured to create and display a check-in two-dimensional code of the activity based on activity information of the activity;

In a possible implementation manner, the processor 101 is further configured to determine whether the number of clients in the check-in client list reaches a set warning value;

In a possible implementation manner, the processor 101 is further configured to determine whether the identification information of the client carried in the check-in information matches with any pre-stored in-line client identification information;

In a possible embodiment, the processor 101 is further configured to count a net change rate of each customer in the check-in customer list before participating in the event and after participating in the event;

if so, determining that the activity is a high-performance activity;

if not, determining that the activity is not a high-performance activity.

Since the principle of the electronic device for solving the problem is similar to the activity notification method, the implementation of the electronic device may refer to the implementation of the method, and repeated details are not repeated.

The communication bus mentioned in the electronic device may be a Peripheral Component Interconnect (PCI) bus, an Extended Industry Standard Architecture (EISA) bus, or the like. The communication bus may be divided into an address bus, a data bus, a control bus, etc. For ease of illustration, only one thick line is shown, but this does not mean that there is only one bus or one type of bus.

The communication interface 102 is used for communication between the above-described electronic device and other devices.

The Memory may include a Random Access Memory (RAM) or a Non-Volatile Memory (NVM), such as at least one disk Memory. Alternatively, the memory may be at least one memory device located remotely from the processor.

The Processor may be a general-purpose Processor, including a central processing unit, a Network Processor (NP), and the like; but may also be a Digital instruction processor (DSP), an application specific integrated circuit, a field programmable gate array or other programmable logic device, discrete gate or transistor logic, discrete hardware components, or the like.

Example 9:

Based on the same technical concept, embodiments of the present application provide a computer-readable storage medium, in which a computer program executable by an electronic device is stored, and when the program is run on the electronic device, the electronic device is caused to perform the following steps:

In one possible embodiment, the method further comprises:

if so, determining that the activity is a high-performance activity;

if not, determining that the activity is not a high-performance activity.

Since the principle of the computer-readable storage medium to solve the problem is similar to the activity notification method, the implementation of the computer-readable storage medium can refer to the implementation of the method, and repeated details are not repeated.

The computer readable storage medium may be any available medium or data storage device that can be accessed by a processor in an electronic device, including but not limited to magnetic memory such as floppy disks, hard disks, magnetic tape, magneto-optical disks (MOs), etc., optical memory such as CDs, DVDs, BDs, HVDs, etc., and semiconductor memory such as ROMs, EPROMs, EEPROMs, non-volatile memory (NAND FLASH), Solid State Disks (SSDs), etc.

Based on the same technical concept, the present application provides a computer program product, comprising: computer program code which, when run on a computer, causes the computer to perform the following steps when executed:

In one possible embodiment, the method further comprises:

if so, determining that the activity is a high-performance activity;

if not, determining that the activity is not a high-performance activity.

According to the method and the device, when the activity creating instruction is received, the target activity type of the activity to be held carried in the activity creating instruction can be obtained; determining a target poster template corresponding to the target activity type according to the corresponding relation between each pre-stored activity type and the poster template; creating a propaganda poster corresponding to the activity to be held based on the target poster template and the activity information carried in the activity creating instruction; and send the information of this propaganda poster to predetermined network platform to both can make the in-row customer know this activity based on the information of the propaganda poster in the network platform, can make the out-of-row customer also can know this activity based on the information of the propaganda poster in the network platform again, when improving the awareness rate of activity, can also be based on electronic equipment with this activity swift convenient notice for the customer, thereby can improve the efficiency of informing to the activity.

As will be appreciated by one skilled in the art, embodiments of the present application may be provided as a method, system, or computer program product. Accordingly, the present application may take the form of an entirely hardware embodiment, an entirely software embodiment or an embodiment combining software and hardware aspects. Furthermore, the present application may take the form of a computer program product embodied on one or more computer-usable storage media (including, but not limited to, disk storage, CD-ROM, optical storage, and the like) having computer-usable program code embodied therein.

The present application is described with reference to flowchart illustrations and/or block diagrams of methods, apparatus (systems), and computer program products according to the application. It will be understood that each flow and/or block of the flow diagrams and/or block diagrams, and combinations of flows and/or blocks in the flow diagrams and/or block diagrams, can be implemented by computer program instructions. These computer program instructions may be provided to a processor of a general purpose computer, special purpose computer, embedded processor, or other programmable data processing apparatus to produce a machine, such that the instructions, which execute via the processor of the computer or other programmable data processing apparatus, create means for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be stored in a computer-readable memory that can direct a computer or other programmable data processing apparatus to function in a particular manner, such that the instructions stored in the computer-readable memory produce an article of manufacture including instruction means which implement the function specified in the flowchart flow or flows and/or block diagram block or blocks.

These computer program instructions may also be loaded onto a computer or other programmable data processing apparatus to cause a series of operational steps to be performed on the computer or other programmable apparatus to produce a computer implemented process such that the instructions which execute on the computer or other programmable apparatus provide steps for implementing the functions specified in the flowchart flow or flows and/or block diagram block or blocks.

It will be apparent to those skilled in the art that various changes and modifications may be made in the present application without departing from the spirit and scope of the application. Thus, if such modifications and variations of the present application fall within the scope of the claims of the present application and their equivalents, the present application is intended to include such modifications and variations as well.

Claims

1. An activity notification method, the method comprising:

2. The method of claim 1, further comprising:

3. The method according to claim 1 or 2, characterized in that the method further comprises:

4. The method of claim 3, further comprising:

5. The method of claim 3, further comprising:

6. The method of claim 3, further comprising:

if so, determining that the activity is a high-performance activity;

if not, determining that the activity is not a high-performance activity.

7. An activity notification apparatus, the apparatus comprising:

8. The apparatus of claim 7, further comprising:

9. The apparatus of claim 7 or 8, further comprising:

10. The apparatus of claim 9, further comprising:

11. The apparatus of claim 9, further comprising:

12. The apparatus of claim 9, further comprising:

13. An electronic device, characterized in that the electronic device comprises at least a processor and a memory, the processor being adapted to carry out the steps of an activity notification method according to any of claims 1-6 when executing a computer program stored in the memory.

14. A computer-readable storage medium, characterized in that it stores a computer program which, when being executed by a processor, carries out the steps of an activity notification method according to any one of claims 1-6.

15. A computer program product, the computer program product comprising: computer program code for causing a computer to carry out the steps of an activity notification method as claimed in any one of claims 1-6 when said computer program code is run on a computer.