CN113411627B - Data pushing method and device, readable storage medium and electronic equipment - Google Patents

Data pushing method and device, readable storage medium and electronic equipment Download PDF

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Publication number
CN113411627B
CN113411627B CN202110671692.2A CN202110671692A CN113411627B CN 113411627 B CN113411627 B CN 113411627B CN 202110671692 A CN202110671692 A CN 202110671692A CN 113411627 B CN113411627 B CN 113411627B
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data
displayed
user account
target user
live broadcast
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CN113411627A (en
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黄富华
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Guangzhou Boguan Information Technology Co Ltd
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Guangzhou Boguan Information Technology Co Ltd
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    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21—Server components or server architectures
    • H04N21/218—Source of audio or video content, e.g. local disk arrays
    • H04N21/2187—Live feed
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04L—TRANSMISSION OF DIGITAL INFORMATION, e.g. TELEGRAPHIC COMMUNICATION
    • H04L67/00—Network arrangements or protocols for supporting network services or applications
    • H04L67/50—Network services
    • H04L67/55—Push-based network services
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/23—Processing of content or additional data; Elementary server operations; Server middleware
    • H04N21/235—Processing of additional data, e.g. scrambling of additional data or processing content descriptors
    • H—ELECTRICITY
    • H04—ELECTRIC COMMUNICATION TECHNIQUE
    • H04N—PICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00—Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20—Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/25—Management operations performed by the server for facilitating the content distribution or administrating data related to end-users or client devices, e.g. end-user or client device authentication, learning user preferences for recommending movies
    • H04N21/258—Client or end-user data management, e.g. managing client capabilities, user preferences or demographics, processing of multiple end-users preferences to derive collaborative data
    • H04N21/25866—Management of end-user data
    • H04N21/25891—Management of end-user data being end-user preferences

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  • Engineering & Computer Science (AREA)
  • Databases & Information Systems (AREA)
  • Signal Processing (AREA)
  • Multimedia (AREA)
  • Computer Networks & Wireless Communication (AREA)
  • Computer Graphics (AREA)
  • Two-Way Televisions, Distribution Of Moving Picture Or The Like (AREA)

Abstract

The disclosure relates to a data pushing method, a data pushing device, a readable storage medium and an electronic device, and relates to the technical field of computers, wherein the method comprises the following steps: acquiring data to be displayed of a current live broadcast room where a target user account is located; acquiring historical data corresponding to the target user account, and performing first processing on the data to be displayed according to the historical data to obtain target data to be displayed; and pushing the target data to be displayed to the target user account through the current live broadcast room where the target user account is located. The data pushing method and device improve accuracy of data pushing and improve user experience.

Description

Data pushing method and device, readable storage medium and electronic equipment
Technical Field
The embodiment of the disclosure relates to the technical field of computers, and in particular relates to a data pushing method, a data pushing device, a readable storage medium and an electronic device.
Background
With the development of information technology, live broadcast platforms are also developed, and in order to promote a user to know live broadcast activities in a common live broadcast network platform, the live broadcast activities are usually pushed to a user client in a pop-up window manner.
When the live broadcast room needs to display a plurality of popup windows, a user can simultaneously pop up the popup windows needing to be displayed after entering the live broadcast room, at the moment, the user needs to close the popup windows in sequence, and when the number of the popup windows is too much, watching of the user on live broadcast content can be influenced, and user experience is reduced.
In order to solve the problem, in the prior art, the display time interval between the pop-up windows is set to realize delayed display of a plurality of pop-up windows, but when a user is interested in watching the content of a first displayed pop-up window, the display time of the next pop-up window is reached and a second pop-up window is popped up, so that the reading of the content of the first pop-up window by the user is influenced, the user experience is reduced, and the pop-up window is unstable during delayed display or the situation that a plurality of pop-up windows are popped up simultaneously exists.
Therefore, it is necessary to provide a new data push method.
It is noted that the information of the invention in the above background section is only for enhancement of understanding of the background of the invention and therefore may include information that does not constitute prior art that is already known to a person of ordinary skill in the art.
Disclosure of Invention
An object of the present disclosure is to provide a data pushing method, a data pushing apparatus, a readable storage medium, and an electronic device, which overcome, at least to some extent, the problem of inaccurate data pushing time due to the limitations and disadvantages of the related art.
According to an aspect of the present disclosure, there is provided a data push method including:
acquiring data to be displayed of a current live broadcast room where a target user account is located;
acquiring historical data corresponding to the target user account, and performing first processing on the data to be displayed according to the historical data to obtain target data to be displayed;
and pushing the target data to be displayed to the target user account through the current live broadcast room where the target user account is located.
In an exemplary embodiment of the present disclosure, obtaining history data corresponding to the target user account, and performing first processing on the data to be displayed according to the history data to obtain target data to be displayed includes:
acquiring historical data corresponding to the target user account, and acquiring a target user account portrait through the historical data;
and performing first processing on the data to be displayed according to the target user account image to obtain target data to be displayed.
In an exemplary embodiment of the disclosure, obtaining the target user account representation from the historical data includes:
creating a label library corresponding to a target user account according to the service scene of the current live broadcast room;
generating the target user account representation according to the historical data of the target user account and the labels in the label library; the target user account representation comprises basic attribute data of a target user account, consumption data of the target user account in a live broadcast room and behavior data of the target user account in the live broadcast room.
In an exemplary embodiment of the present disclosure, before performing first processing on the data to be displayed according to the target user account image to obtain target data to be displayed, the data pushing method further includes:
and acquiring viewing data of live broadcast room push data included in the historical data, and determining the participation rate of the target user account to the live broadcast room push data according to the viewing data, wherein the participation rate is the probability that the target user account opens a popup window corresponding to the live broadcast room push data.
In an exemplary embodiment of the present disclosure, performing a first process on the data to be displayed according to the target user account image to obtain target data to be displayed includes:
when the participation rate of the target user account on the live broadcast room push data is not less than the preset participation rate, taking the data to be displayed in the current live broadcast room as the target data to be displayed;
and when the participation rate of the target user account on the live broadcast data is smaller than the preset participation rate, filtering the data to be displayed to obtain the target data to be displayed.
In an exemplary embodiment of the present disclosure, when the participation rate of the target user account to the live broadcast data is smaller than the preset participation rate, filtering the data to be displayed to obtain target data to be displayed, including:
determining a pushing sequence of a plurality of display data included in the data to be displayed according to the target user account portrait and/or the priority of the plurality of display data included in the data to be displayed;
and when the participation rate of the target user account on the live broadcast data is smaller than the preset participation rate, deleting the display data included in the data to be displayed according to the pushing sequence of the display data included in the data to be displayed to obtain the target data to be displayed.
In an exemplary embodiment of the present disclosure, the data pushing method further includes:
when the number of display data included in the data to be displayed is larger than a preset pushing number, carrying out batch processing on the data to be displayed according to the preset pushing number and preset pushing times to obtain multiple batches of data to be displayed; wherein the total batch of the data to be displayed is equal to the preset pushing times;
performing the first processing on the first batch of data to be displayed in the plurality of batches of data to be displayed to obtain the target data to be displayed; and the number of the display data included in the first batch of data to be displayed is equal to the preset pushing number.
In an exemplary embodiment of the present disclosure, pushing the target to-be-displayed data to the target user through a current live broadcast room where the target user account is located includes:
and acquiring first display data in the target data to be displayed, and pushing the first display data to the target user account through the current live broadcast room in a popup window mode.
In an exemplary embodiment of the present disclosure, after the first display data is pushed to the target user account through the current live broadcast room in a pop-up form, the data pushing method further includes:
after receiving a first operation of the target user account on the first display data, acquiring second display data included in the target data to be displayed;
and replacing the first display data with the second display data, and pushing the second display data to the target user account in a pop-up window manner until all display data in the target data to be displayed are pushed.
In an exemplary embodiment of the present disclosure, after all display data in the target data to be displayed are pushed, the data pushing method further includes:
acquiring attribute information corresponding to the first operation;
and updating the target user account portrait and the participation rate of the target user account in the live broadcast push data according to the attribute information.
In an exemplary embodiment of the present disclosure, the data to be displayed is data to be displayed corresponding to the unique identifier of the current live broadcast room and/or data to be displayed pushed to the live broadcast room by the server.
According to an aspect of the present disclosure, there is provided a data pushing apparatus including:
the data to be displayed acquisition module is used for acquiring data to be displayed of a current live broadcast room where the target user account is located;
the target data to be displayed determining module is used for acquiring historical data corresponding to the target user account, and performing first processing on the data to be displayed according to the historical data to obtain target data to be displayed;
and the target data to be displayed pushing module is used for pushing the target data to be displayed to the target user account through the current live broadcast room where the target user account is located.
According to an aspect of the present disclosure, there is provided a readable storage medium, on which a computer program is stored, the computer program, when executed by a processor, implementing the data push method according to any of the above exemplary embodiments.
According to an aspect of the present disclosure, there is provided an electronic device including:
a processor; and
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the data pushing method of any of the above exemplary embodiments via execution of the executable instructions.
On one hand, the data to be displayed of the current live broadcast room where the target user account is located is obtained; acquiring historical data corresponding to the target user account, and performing first processing on the data to be displayed according to the historical data to obtain target data to be displayed; the target data to be displayed is pushed to the target user account through the current live broadcast room where the target user account is located, and as the data to be displayed included in the current live broadcast room is subjected to first processing according to historical data of a user, the target data to be displayed is obtained and is pushed to a client, the accuracy of pushing the data is improved; on the other hand, the data to be displayed is subjected to first processing to obtain the target data to be displayed, and the target data to be displayed is pushed to the target user, so that the problem that in the prior art, a plurality of data to be displayed simultaneously occur to influence user experience is solved, the accuracy of data pushing time is improved, a plurality of data to be displayed are avoided simultaneously occurring, and the user experience is improved.
It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the invention, as claimed.
Drawings
The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention. It is obvious that the drawings in the following description are only some embodiments of the invention, and that for a person skilled in the art, other drawings can be derived from them without inventive effort.
Fig. 1 schematically shows a flow chart of a data push method according to an exemplary embodiment of the present invention.
Fig. 2 schematically shows a flowchart of a method for performing a first process on data to be displayed according to historical data to obtain target data to be displayed according to an exemplary embodiment of the present invention.
Fig. 3 is a flowchart schematically illustrating a method for performing a first processing on data to be displayed according to a target user account representation to obtain target data to be displayed according to an exemplary embodiment of the present invention.
Fig. 4 is a flowchart schematically illustrating a method for filtering display data in data to be displayed when a participation rate of a target user account in live broadcast push data is smaller than a preset participation rate, according to an exemplary embodiment of the present invention.
Fig. 5 is a flowchart schematically illustrating another method for filtering display data in data to be displayed when a participation rate of a target user account in live broadcast push data is smaller than a preset participation rate, according to an exemplary embodiment of the present invention.
Fig. 6 schematically shows a flowchart of a data pushing method when data to be displayed is greater than a preset pushing number according to an exemplary embodiment of the present invention.
Fig. 7 is a flowchart schematically illustrating a method for pushing first display data in target data to be displayed to a target user account according to an exemplary embodiment of the present invention.
Fig. 8 is a flowchart schematically illustrating a data pushing method after all display data in target data to be displayed are pushed to a target user account according to an exemplary embodiment of the present invention.
Fig. 9 schematically shows a flow chart of a data push method according to an exemplary embodiment of the present invention.
Fig. 10 schematically shows a block diagram of a data push apparatus according to an exemplary embodiment of the present invention.
Fig. 11 schematically illustrates an electronic device for implementing the data push method according to an exemplary embodiment of the present invention.
Detailed Description
Example embodiments will now be described more fully with reference to the accompanying drawings. Example embodiments may, however, be embodied in many different forms and should not be construed as limited to the examples set forth herein; rather, these embodiments are provided so that this disclosure will be thorough and complete, and will fully convey the concept of example embodiments to those skilled in the art. The described features, structures, or characteristics may be combined in any suitable manner in one or more embodiments. In the following description, numerous specific details are provided to provide a thorough understanding of embodiments of the invention. One skilled in the relevant art will recognize, however, that the invention may be practiced without one or more of the specific details, or with other methods, components, devices, steps, and so forth. In other instances, well-known technical solutions have not been shown or described in detail to avoid obscuring aspects of the invention.
Furthermore, the drawings are merely schematic illustrations of the invention and are not necessarily drawn to scale. The same reference numerals in the drawings denote the same or similar parts, and thus their repetitive description will be omitted. Some of the block diagrams shown in the figures are functional entities and do not necessarily correspond to physically or logically separate entities. These functional entities may be implemented in the form of software, or in one or more hardware modules or integrated circuits, or in different networks and/or processor devices and/or microcontroller devices.
In the current live broadcast, after a user enters a live broadcast room, due to different business requirements of the live broadcast room, a plurality of pop-up windows are usually popped up, and the pop-up windows require the user to close in sequence, and when the pop-up windows are too many, the watching of the user on the live broadcast is also influenced.
In prior art, through setting up the demonstration time interval between the different popup windows, realize letting different popup windows postpone the demonstration in proper order, when there are three popup windows, can set up display time respectively and get into 1s, 5s, 10s behind the live broadcast room for the user, however, when the user is watching to the first popup window interest of propelling movement, reach the display time of second popup window, pop out the second popup window, can influence the user and to the watching of first popup window, reduce user experience. Also, when the display time interval is set to be unstable, there is a case where a plurality of pop-up windows are simultaneously opened when the system is unstable.
In view of one or more of the above problems, the present exemplary embodiment first provides a data pushing method, which may be executed in a device terminal, where the device terminal may include a PC terminal, a mobile terminal, and the like; of course, those skilled in the art may also run the method of the present invention on other platforms as needed, which is not limited in this exemplary embodiment. Referring to fig. 1, the data pushing method may include the following steps:
s110, acquiring data to be displayed of a current live broadcast room where a target user account is located;
s120, acquiring historical data corresponding to the target user account, and performing first processing on the data to be displayed according to the historical data to obtain target data to be displayed;
step S130, the target data to be displayed is pushed to the target user account through the current live broadcast room where the target user account is located.
According to the data pushing method, on one hand, to-be-displayed data of a current live broadcast room where a target user account is located are obtained; acquiring historical data corresponding to the target user account, and performing first processing on the data to be displayed according to the historical data to obtain target data to be displayed; the target data to be displayed is pushed to the target user account through the current live broadcast room where the target user account is located, and as the data to be displayed included in the current live broadcast room is subjected to first processing according to historical data of a user, the target data to be displayed is obtained and is pushed to a client, the accuracy of pushing the data is improved; on the other hand, the data to be displayed is subjected to first processing to obtain the target data to be displayed, and the target data to be displayed is pushed to the target user, so that the problem that in the prior art, a plurality of data to be displayed simultaneously occur to influence user experience is solved, the accuracy of data pushing time is improved, a plurality of data to be displayed are avoided simultaneously occurring, and the user experience is improved.
Hereinafter, each step involved in the data push method of the exemplary embodiment of the present disclosure is explained and explained in detail.
First, an application scenario and an object of the exemplary embodiment of the present disclosure are explained and explained. Specifically, the exemplary embodiment of the present disclosure can be used to avoid popping up multiple popups at the same time when multiple popups need to pop up in the live broadcasting process. In the present disclosure, mainly, under the condition that how to move the popup window in live broadcasting is indispensable, the experience of the user in the live broadcasting room is optimized, and meanwhile, historical data of the user is collected to optimize the popup window pushed to the user, so that the experience of the user is further improved.
Next, steps S110 to S130 will be explained and explained in detail.
In step S110, data to be displayed in the current live broadcast room where the target user account is located is obtained.
In an example embodiment of the present disclosure, the data to be displayed in the current live broadcast room is the data to be displayed corresponding to the unique identifier of the current live broadcast room and/or the data to be displayed pushed to the live broadcast room by the server; the unique identifier of the current live broadcast room can be used for identifying the current live broadcast room, wherein the unique identifier of the current live broadcast room can be a room number of the live broadcast room or an identification code generated when the current live broadcast room is generated, and the unique identifier of the current live broadcast room is not specifically limited in the embodiment of the present invention; the data to be displayed pushed to the live broadcast rooms by the server side are the data to be displayed pushed to any live broadcast room by the server side, namely, the data to be displayed in each live broadcast room are the same; in this example embodiment, the data to be displayed in the current live broadcast room may be the data to be displayed corresponding to the unique identifier of the current live broadcast room, or may be the data to be displayed pushed to the live broadcast room by the server; the data to be displayed corresponding to the unique identifier of the current live broadcast room and the data to be displayed in the live broadcast room pushed by the server may also be used, which is not specifically limited in this exemplary embodiment.
When the data to be displayed is data to be displayed corresponding to the unique identifier of the current live broadcast room, acquiring the data to be displayed of the current live broadcast room where the target user account is located may include: acquiring a unique identifier of a current live broadcast room where a user is located, and acquiring attribute information of the current live broadcast room according to the unique identifier, wherein the attribute information of the current live broadcast room can include: the number of watching people in the current live broadcast room, the user portrait of the watching user and the playing type of the current live broadcast room; after obtaining the attribute information of the current live broadcasting room, the data to be displayed in the current live broadcasting room may be determined according to the attribute information, where the data to be displayed in the current live broadcasting room may be activity data related to the content played in the current live broadcasting room, may also be lottery data related to the content played in the current live broadcasting room, and may also be common notification data corresponding to the playing type of the current live broadcasting room, and in this exemplary embodiment, the data to be displayed in the current live broadcasting room is not particularly limited. For example, when the play type of the current live broadcast room is game live broadcast, the data to be displayed in the current live broadcast room may include: recharging activity associated with the game being played in the current live broadcast room, lottery activity associated with the game being played in the current live broadcast room, and public notifications all entering the game class live broadcast room will receive.
In step S120, history data corresponding to the target user account is obtained, and first processing is performed on the data to be displayed according to the history data, so as to obtain target data to be displayed.
In this example embodiment, the historical data corresponding to the target user account may be a viewing behavior of a live broadcast platform where the user is located in the current live broadcast room, and specifically includes: the type of live broadcast watched by the user, the watching duration of the user, the attention situation of the user to the push data, and the consumption record of the user in the live broadcast room, wherein the attention situation of the user to the push data may include: whether a user actively checks the activity of the current live broadcast room or not and the time from the display of the push data to the closing of a popup window corresponding to the push data by the user; the first processing may be filtering processing of data to be displayed; the target data to be displayed is the data to be displayed obtained by filtering the data to be displayed, wherein the data to be displayed included in the target data to be displayed exists in a list form, and the data to be displayed is pushed to the user client in a popup form.
In this example embodiment, referring to fig. 2, acquiring history data corresponding to the target user account, and performing a first process on the data to be displayed according to the history data to obtain target data to be displayed may include step S210 and step S220:
s210, acquiring historical data corresponding to the target user account, and obtaining a target user account portrait through the historical data;
and S220, performing first processing on the data to be displayed according to the target user account image to obtain target data to be displayed.
Hereinafter, step S210, step S220 will be explained and explained. Specifically, firstly, historical data of a target user account on a live broadcast platform is acquired, a target user account portrait is constructed through the historical data of the target user account, and after the portrait of the target user account is obtained, first processing can be performed on data to be displayed according to the portrait to generate target data to be displayed.
Further, obtaining the target user account representation through historical data may include:
creating a tag library corresponding to a target user account according to the service scene of the current live broadcast room;
generating the target user account representation according to the historical data of the target user account and the labels in the label library; the target user account representation comprises basic attribute data of a target user account, consumption data of the target user account in a live broadcast room and behavior data of the target user account in the live broadcast room.
Specifically, firstly, a label library corresponding to a target user account is created according to a service scene of a current live broadcast room; the label library may include: a basic label of a target user account, a consumption label of the target user account and a behavior label of the target user account; the consumption label of the target user account number can comprise consumption times, consumption amount, consumption interval frequency and the like of the target user in a live broadcast room; the behavior tag of the account of the target user can comprise the time length of logging in the live broadcast room, the times of opening the movable popup window of the live broadcast room and the like; and then, generating a representation of the target user account according to the acquired historical data of the target user account and the label in the label library, wherein the representation of the target user account comprises basic attribute data of the target user account, consumption data of the target user account in a live broadcast room and behavior data of the target user account in the live broadcast room.
In this example embodiment, before performing the first processing on the data to be displayed according to the target user account representation, the method may further calculate, according to the target user account representation, a participation rate of the target user account to the live broadcast push data, that is, a probability that the target user account opens a popup window corresponding to the live broadcast push data, and may include:
obtaining viewing data of live broadcast room push data included in the historical data, and determining the participation rate of the target user account on the live broadcast room push data according to the viewing data; and the participation rate is the probability that the target user account opens a popup window corresponding to the push data of the live broadcast room.
Specifically, viewing data of the pushed data by the target user account in the historical data can be acquired, wherein the viewing data can include the number of times that the target user account pushes the data to be displayed after entering the live broadcast room, the number of times that the target user account opens a popup window corresponding to the pushed data to be displayed, and the like; and then, according to the times of opening a popup window corresponding to the pushed data to be displayed by the target user account and the times of pushing the data to be displayed after the target user account enters the live broadcast room, obtaining the participation rate of the target user account in pushing the data in the live broadcast room. For example, when the number of times that the target user account pushes the data to be displayed after entering the live broadcast room is 10, and the number of times that the target user account opens a popup window corresponding to the pushed data to be displayed is 4, the participation rate of the target user account in pushing the data in the live broadcast room is 0.4.
Further, referring to fig. 3, performing a first process on data to be displayed according to the target user account image to obtain target data to be displayed may include step S310 and step S320:
step S310, when the participation rate of the target user account on the live broadcast data is not less than the preset participation rate, taking the data to be displayed in the current live broadcast as the target data to be displayed, and pushing the target data to be displayed according to the pushing sequence of the display data;
and S320, when the participation rate of the target user account on the live broadcast room push data is smaller than the preset participation rate, filtering the data to be displayed to obtain the target data to be displayed.
Hereinafter, step S310 and step S320 will be explained and explained. Specifically, after the data to be displayed are obtained, the data to be displayed can be filtered according to the participation rate of the target user account on the live broadcast room push data, wherein when the participation rate of the target user account on the live broadcast room push data is not less than the preset participation rate, that is, the probability that the target user account opens a popup window corresponding to the live broadcast room push data is high, and when the target user account frequently opens a popup window corresponding to the live broadcast room push data, the data to be displayed in the current live broadcast room can be used as the target data to be displayed of the target user, and the target data to be displayed can be pushed to the target user according to the push sequence of a plurality of pieces of display data in the target data to be displayed; when the participation rate of the target user account on the live broadcast room pushed data is smaller than the preset participation rate, namely when the target user account does not open a popup window corresponding to the live broadcast room pushed data frequently, filtering to-be-displayed data of the current live broadcast room where the target user account is located so as to reduce the number of the to-be-displayed data pushed to the target user account and obtain the to-be-displayed target data. The preset participation rate may be 0.8 or 0.9, and in this example embodiment, the value of the preset participation rate is not specifically limited. For example, when the data to be displayed corresponding to the current live broadcast room where the target user account is located includes 3 pieces of display data, the target data to be displayed pushed to the target user account can be determined according to the participation rate of the target user account to the data pushed by the live broadcast room, and when the participation rate of the target user account to the data pushed by the live broadcast room is not less than the preset participation rate, the 3 pieces of display data are sequentially pushed to the target user according to the pushing sequence; and when the participation rate of the target user account on the data pushed by the live broadcast room is smaller than the preset participation rate, filtering the 3 display data to obtain the target to-be-displayed data of the target user account.
Further, referring to fig. 4, when the participation rate of the target user account to the live broadcast data is smaller than the preset participation rate, filtering the data to be displayed to obtain target data to be displayed may include step S410 and step S420:
s410, determining a pushing sequence of a plurality of display data included in the data to be displayed according to the target user account portrait and/or the priority of the plurality of display data included in the data to be displayed;
step S420, deleting the display data included in the data to be displayed according to the participation rate of the target user account on the live broadcast data and the pushing sequence of the display data included in the data to be displayed, so as to obtain the target data to be displayed.
Hereinafter, step S410, step S420 will be explained and explained. Specifically, when the participation rate of the target user account to the live broadcast data push is smaller than the preset participation rate, firstly, the push sequence of a plurality of display data included in the data to be displayed can be determined according to the priority of the target user account portrait and/or the plurality of display data included in the data to be displayed; then, according to a push sequence of a plurality of display data included in the data to be displayed, deleting the display data included in the data to be displayed to obtain target data to be displayed, where the number of the display data included in the target data to be displayed is not less than 1, and when deleting, the display data in the last display sequence of the data to be displayed may be deleted, and also the display data in the last two display sequences may be deleted, which is not specifically limited in this example embodiment.
Further, referring to fig. 5, when the participation rate of the target user account in the live broadcast push data is smaller than the preset participation rate, filtering the display data in the data to be displayed may further include step S510 and step S520:
step S510, determining a first account similar to the target user account according to the target user account portrait; the first account is located in a current live broadcast room;
s520, acquiring display data pushed to the first account, and determining target display data pushed to a target user account according to the acquired display data pushed to the first account; and the number of the display data in the target data to be displayed is not less than 1.
Hereinafter, step S510, step S520 will be explained and explained. Specifically, a first account which is similar to a target user account portrait in a current live broadcast room is determined according to the target user account portrait; then, display data pushed to the first account is obtained; then, when the number of the display data pushed to the first account is 1, the display data pushed to the first account can be used as target to-be-displayed data pushed to a target user account; when the number of the display data pushed to the first account is greater than 1, the target data to be displayed pushed to the target user account may be determined according to a participation rate of the first account in live broadcast data push and a participation rate of the target user account in live broadcast data push, specifically, when the participation rate of the first account in live broadcast data push is smaller than the participation rate of the target user account in live broadcast data push, the push data pushed to the first account may be used as the target data to be displayed of the target user account, when the participation rate of the first account in live broadcast data push is greater than the participation rate of the target user account in live broadcast data push, the display data pushed to the first account may be deleted to obtain the target data to be displayed of the target user account, when deleting is performed, the display data ranked last two display data may be deleted according to the display sequence of the plurality of display data pushed to the first account, and this display sequence is not specifically limited in this example.
In the disclosed example embodiment, when the number of display data included in the data to be displayed in the current live broadcast room is not greater than the preset number, the target data to be displayed pushed to the target user account can be determined according to the portrait of the target user account and the participation rate of the target user account in the data pushed in the live broadcast room; however, when the number of display data included in the data to be displayed in the current live broadcast room is greater than the preset push number, as shown in fig. 6, the data push method may further include step S610 and step S620:
s610, when the number of display data included in the data to be displayed is larger than a preset pushing number, carrying out batch processing on the data to be displayed according to the preset pushing number and preset pushing times to obtain multiple batches of data to be displayed; wherein the total batch of the data to be displayed is equal to the preset pushing times;
step S620, performing the first processing on the first batch of data to be displayed in the plurality of batches of data to be displayed to obtain the target data to be displayed; and the number of the display data included in the first batch of data to be displayed is equal to the preset pushing number.
Hereinafter, step S610, step S620 will be explained and explained. Specifically, when the number of display data included in the data to be displayed in the current live broadcast room is greater than the preset push number, the display data included in the data to be displayed may be pushed in batches, the display data in the data to be displayed may be divided into a plurality of batches according to the preset push times, and the number of the display data included in the first batch of data to be displayed in the plurality of batches is equal to the preset push number; before the first batch of data to be displayed is pushed, first processing can be performed on display data included in the first batch of push data according to the participation rate of the target user account on the push data of the live broadcast room, so that target data to be displayed of the target user account is obtained. The preset push number may be 3 or 4, and is not specifically limited in this example embodiment. The preset push times may be 2 times or 3 times, and the preset push times are not specifically limited in this exemplary embodiment. For example, when the preset push times are 2 times and the preset push number is 3, the data to be displayed in the current live broadcast room includes 5 pieces of display data, and at this time, the display data in the data to be displayed in the current live broadcast room needs to be processed in batches, firstly, the display data in the data to be displayed are divided into 2 batches according to the preset push times of 2 times and the preset push number, wherein the number of the display data included in the first batch of data to be displayed is equal to the preset push number, that is, the first batch of data to be displayed includes 3 pieces of display data, and the second batch of data to be displayed includes 2 pieces of display data; the first batch of data to be displayed is data to be displayed when the target user account is in the current live broadcast room, the second batch of data to be displayed is data to be displayed when the target user account reenters the current live broadcast room, and when the first batch of data to be displayed is pushed, first processing can be performed on a plurality of display data included in the first batch of data to be displayed according to the participation rate of the target user account in the push content of the live broadcast room, so that the target data to be displayed of the target user account is obtained.
In step S130, the target data to be displayed is pushed to the target user account through the current live broadcast room in which the target user account is located.
In this example embodiment, the pushing the target to-be-displayed data to the target user through the current live broadcast room where the target user account is located includes:
and acquiring first display data in the target data to be displayed, and pushing the first display data to the target user account through the current live broadcast room in a popup window mode.
Specifically, because the display data included in the target data to be displayed exists in the form of a list, the first display data arranged at the head of the list included in the target data to be displayed can be acquired, and the first display data arranged at the head of the list is pushed to the terminal where the target user account is located in the form of a popup window, so as to be displayed to the target user through the terminal. After pushing the first display data to the target user, referring to fig. 7, the data pushing method further includes steps S710 and S720:
step S710, after receiving a first operation of the target user account on the first display data, acquiring second display data included in the target data to be displayed;
and S720, replacing the first display data with the second display data, and pushing the second display data to the target user account in a popup window manner until all display data in the target data to be displayed are pushed.
Hereinafter, step S710 and step S720 will be explained and explained. Specifically, after receiving the pushed first display data, the target user account may perform a first operation on the first display data, where the first operation may be a closing operation on a popup window corresponding to the display data, and may also be a minimizing operation on the popup window corresponding to the display data by the target user, and in this example embodiment, the first operation is not specifically limited, and after receiving the first operation on the popup window corresponding to the first display data by the target user, the target user account may obtain second display data in the data to be displayed, so as to complete pushing of the second display data, specifically: and obtaining second display data in the target data to be displayed, replacing the first display data with the second display data, pushing the second display data to a target user in a popup window mode, obtaining third display data in the target data to be displayed after receiving first operation of the target user on a popup window corresponding to the second display data, and repeating the steps until all the display data in the target data to be displayed are pushed to the target user. When the closing or minimizing operation of the target user on the popup window corresponding to the display data is received, the next popup window corresponding to the display data is popped up, so that the popup windows are prevented from popping up at the same time, and the user experience is improved.
In an example embodiment of the present disclosure, referring to fig. 8, after all display data in the target data to be displayed are pushed, the data pushing method further includes step S810 and step S820:
step S810, acquiring attribute information corresponding to the first operation;
and S820, updating the target user account portrait and the participation rate of the target user account in the live broadcast push data according to the attribute information.
Steps S810 and S820 will be explained and explained below. Specifically, first, attribute information of a first operation of a target user on a popup window corresponding to display data included in target data to be displayed is obtained, where the attribute information of the first operation may include: whether the target user opens the popup corresponding to the display data, the viewing time of the popup corresponding to the display data by the user, and the operation of the display data by the user may include: clicking a data link included in the display data by a user and consuming live broadcast activities included in the display data by the user; and then, updating the image of the account of the target user and the participation rate of the account of the target user in live broadcast data according to the acquired attribute information corresponding to the first operation.
By collecting the attribute information of the first operation of the user on the data to be displayed and updating the user portrait of the user by using the collected attribute information of the first operation, the accuracy of the user portrait and the accuracy of pushing the target data to be displayed are improved.
The data push method provided by the exemplary embodiment of the present disclosure has at least the following advantages: the method comprises the steps of collecting user historical data, constructing a user portrait, sequencing display data in data to be displayed through the user portrait, and filtering the data to be displayed according to the participation rate of a target user account number to push content in a live broadcast room to obtain target data to be displayed, so that the accuracy rate of pushing data is improved; the first display data included in the target data to be displayed are sent to the target user, and after the first operation of the target user is received, the second display data included in the target data to be displayed are pushed, so that the situation that a plurality of pop-up windows appear simultaneously is avoided, the watching of the user on live broadcast is not influenced, and the user experience is improved.
Hereinafter, the data pushing method according to the exemplary embodiment of the present disclosure is further explained and explained with reference to fig. 9. The data pushing method comprises the following steps:
step S910, after monitoring that the target user account enters the current live broadcast room, the server side acquires the historical data of the target user account and the data to be displayed in the current live broadcast room;
s920, the server builds a target user account image according to historical data of the target user account;
s930, the server determines the pushing sequence of a plurality of display data included in the data to be displayed according to the target user account portrait and/or the priority of the display data in the data to be displayed;
s940, when the participation rate of the target user account on the live broadcast room pushed data is smaller than the preset participation rate, filtering the data to be displayed according to the pushing sequence of the display data to obtain target data to be displayed;
s950, when the participation rate of the target user account on the live broadcast room push data is not less than the preset participation rate, taking a plurality of display data in the data to be displayed as target data to be displayed;
s960, the server pushes first display data included in the target data to be displayed to a terminal corresponding to a target user account in a popup mode;
step S970, after receiving a first operation of a target user on first display data, the server side pushes second display data to a terminal corresponding to a target user account in a popup window mode;
step S980, after receiving a first operation of a target user on a popup window corresponding to second display data, pushing third display data to the target user until all display data included in target data to be displayed are pushed;
step S990, the server side obtains attribute information of a first operation of a target user, and updates the target user account portrait and the participation rate of the target user account in the live broadcast push content according to the attribute information of the first operation.
An exemplary embodiment of the present disclosure further provides a data pushing apparatus, as shown in fig. 10, which may include: a to-be-displayed data acquisition module 1010, a target to-be-displayed data determination module 1020, and a target to-be-displayed data push module 1030. Wherein:
a to-be-displayed data determining module 1010, configured to acquire to-be-displayed data of a current live broadcast room in which a target user account is located;
a target data to be displayed determining module 1020, configured to acquire historical data corresponding to the target user account, and perform first processing on the data to be displayed according to the historical data to obtain target data to be displayed;
a to-be-displayed data pushing module 1030, configured to push the target to-be-displayed data to the target user account through a current live broadcast room where the target user account is located.
The specific details of each module in the data pushing apparatus have been described in detail in the corresponding data pushing method, and therefore are not described herein again.
In an exemplary embodiment of the present disclosure, obtaining history data corresponding to the target user account, and performing first processing on the data to be displayed according to the history data to obtain target data to be displayed includes:
acquiring historical data corresponding to the target user account, and acquiring a target user account portrait through the historical data;
and carrying out first processing on the data to be displayed according to the target user account image to obtain target data to be displayed.
In an exemplary embodiment of the disclosure, obtaining the target user account representation from the historical data includes:
creating a tag library corresponding to a target user account according to the service scene of the current live broadcast room;
generating the target user account representation according to the historical data of the target user account and the labels in the label library; the target user account representation comprises basic attribute data of a target user account, consumption data of the target user account in a live broadcast room and behavior data of the target user account in the live broadcast room.
In an exemplary embodiment of the present disclosure, before performing first processing on the data to be displayed according to the target user account image to obtain target data to be displayed, the data pushing method further includes:
and acquiring viewing data of live broadcast room push data included in the historical data, and determining the participation rate of the target user account to the live broadcast room push data according to the viewing data, wherein the participation rate is the probability that the target user account opens a popup window corresponding to the live broadcast room push data.
In an exemplary embodiment of the present disclosure, performing a first process on the data to be displayed according to the target user account image to obtain target data to be displayed includes:
when the participation rate of the target user account on the live broadcast room push data is not less than the preset participation rate, taking the data to be displayed in the current live broadcast room as the target data to be displayed;
and when the participation rate of the target user account on the live broadcast data is smaller than the preset participation rate, filtering the data to be displayed to obtain the target data to be displayed.
In an exemplary embodiment of the present disclosure, when the participation rate of the target user account to the live broadcast data is smaller than the preset participation rate, filtering the data to be displayed to obtain target data to be displayed, including:
determining a pushing sequence of a plurality of display data included in the data to be displayed according to the target user account portrait and/or the priority of the plurality of display data included in the data to be displayed;
and when the participation rate of the target user account on the live broadcast data is smaller than the preset participation rate, deleting the display data included in the data to be displayed according to the pushing sequence of the display data included in the data to be displayed to obtain the target data to be displayed.
In an exemplary embodiment of the present disclosure, the data pushing method further includes:
when the number of display data included in the data to be displayed is larger than a preset pushing number, carrying out batch processing on the data to be displayed according to the preset pushing number and preset pushing times to obtain multiple batches of data to be displayed; wherein the total batch of the data to be displayed is equal to the preset pushing times;
performing the first processing on the first batch of data to be displayed in the plurality of batches of data to be displayed to obtain the target data to be displayed; and the number of the display data included in the first batch of data to be displayed is equal to the preset pushing number.
In an exemplary embodiment of the present disclosure, pushing the target to-be-displayed data to the target user through a current live broadcast room where the target user account is located includes:
and acquiring first display data in the target data to be displayed, and pushing the first display data to the target user account through the current live broadcast room in a popup window mode.
In an exemplary embodiment of the present disclosure, after the first display data is pushed to the target user account through the current live broadcast room in a form of a popup window, the data pushing method further includes:
after first operation of the target user account on the first display data is received, second display data included in the target data to be displayed are obtained;
and replacing the first display data with the second display data, and pushing the second display data to the target user account in a pop-up window manner until all display data in the target data to be displayed are pushed.
In an exemplary embodiment of the present disclosure, after all display data in the target data to be displayed are pushed, the data pushing method further includes:
acquiring attribute information corresponding to the first operation;
and updating the target user account portrait and the participation rate of the target user account in the live broadcast push data according to the attribute information.
In an exemplary embodiment of the present disclosure, the data to be displayed is data to be displayed corresponding to the unique identifier of the current live broadcast room and/or data to be displayed pushed to the live broadcast room by the server.
It should be noted that although in the above detailed description several modules or units of the device for action execution are mentioned, such a division is not mandatory. Indeed, the features and functionality of two or more modules or units described above may be embodied in one module or unit, according to embodiments of the invention. Conversely, the features and functions of one module or unit described above may be further divided into embodiments by a plurality of modules or units.
Moreover, although the steps of the methods of the present invention are depicted in the drawings in a particular order, this does not require or imply that the steps must be performed in this particular order, or that all of the depicted steps must be performed, to achieve desirable results. Additionally or alternatively, certain steps may be omitted, multiple steps combined into one step execution, and/or one step broken down into multiple step executions, etc.
In an exemplary embodiment of the present invention, there is also provided an electronic device capable of implementing the above method.
As will be appreciated by one skilled in the art, aspects of the present invention may be embodied as a system, method or program product. Thus, various aspects of the invention may be embodied in the form of: an entirely hardware embodiment, an entirely software embodiment (including firmware, microcode, etc.) or an embodiment combining hardware and software aspects that may all generally be referred to herein as a "circuit," module "or" system.
An electronic device 1100 according to this embodiment of the invention is described below with reference to fig. 11. The electronic device 1100 shown in fig. 11 is only an example and should not bring any limitations to the function and the scope of use of the embodiments of the present invention.
As shown in fig. 11, the electronic device 1100 is in the form of a general purpose computing device. The components of the electronic device 1100 may include, but are not limited to: the at least one processing unit 1110, the at least one memory unit 1120, a bus 1130 connecting different system components (including the memory unit 1120 and the processing unit 1110), and a display unit 1140.
Wherein the storage unit stores program code that is executable by the processing unit 1110 to cause the processing unit 1110 to perform steps according to various exemplary embodiments of the present invention as described in the above section "exemplary methods" of the present specification. For example, the processing unit 1110 may perform step S110 as shown in fig. 1: acquiring data to be displayed of a current live broadcast room where a target user account is located; s120: acquiring historical data corresponding to the target user account, and performing first processing on the data to be displayed according to the historical data to obtain target data to be displayed; s130: and pushing the target data to be displayed to the target user account through the current live broadcast room where the target user account is located.
The storage unit 1120 may include a readable medium in the form of a volatile memory unit, such as a random access memory unit (RAM) 11201 and/or a cache memory unit 11202, and may further include a read only memory unit (ROM) 11203.
The memory unit 1120 may also include a program/utility 11204 having a set (at least one) of program modules 11205, such program modules 11205 including, but not limited to: an operating system, one or more application programs, other program modules, and program data, each of which, or some combination thereof, may comprise an implementation of a network environment.
Bus 1130 may be representative of one or more of several types of bus structures, including a memory unit bus or memory unit controller, a peripheral bus, an accelerated graphics port, a processing unit, or a local bus using any of a variety of bus architectures.
The electronic device 1100 may also communicate with one or more external devices 1200 (e.g., keyboard, pointing device, bluetooth device, etc.), with one or more devices that enable a user to interact with the electronic device 1000, and/or with any devices (e.g., router, modem, etc.) that enable the electronic device 1100 to communicate with one or more other computing devices. Such communication may occur via an input/output (I/O) interface 1150. Also, the electronic device 1100 may communicate with one or more networks (e.g., a Local Area Network (LAN), a Wide Area Network (WAN), and/or a public network such as the internet) via the network adapter 1160. As shown, the network adapter 1160 communicates with the other modules of the electronic device 1100 over a bus 1130. It should be understood that although not shown in the figures, other hardware and/or software modules may be used in conjunction with the electronic device 1100, including but not limited to: microcode, device drivers, redundant processing units, external disk drive arrays, RAID systems, tape drives, and data backup storage systems, among others.
Through the above description of the embodiments, those skilled in the art will readily understand that the exemplary embodiments described herein may be implemented by software, or by software in combination with necessary hardware. Therefore, the technical solution according to the embodiment of the present invention can be embodied in the form of a software product, which can be stored in a non-volatile storage medium (which can be a CD-ROM, a usb disk, a removable hard disk, etc.) or on a network, and includes several instructions to enable a computing device (which can be a personal computer, a server, a terminal device, or a network device, etc.) to execute the method according to the embodiment of the present invention.
In an exemplary embodiment of the present invention, there is also provided a computer-readable storage medium having stored thereon a program product capable of implementing the above-described method of the present specification. In some possible embodiments, aspects of the invention may also be implemented in the form of a program product comprising program code means for causing a terminal device to carry out the steps according to various exemplary embodiments of the invention described in the above section "exemplary methods" of the present description, when said program product is run on the terminal device.
According to the program product for realizing the method, the portable compact disc read only memory (CD-ROM) can be adopted, the program code is included, and the program product can be operated on terminal equipment, such as a personal computer. However, the program product of the present invention is not limited in this regard and, in the present document, a readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device.
The program product may employ any combination of one or more readable media. The readable medium may be a readable signal medium or a readable storage medium. The readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples (a non-exhaustive list) of the readable storage medium include: an electrical connection having one or more wires, a portable diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing.
A computer readable signal medium may include a propagated data signal with readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A readable signal medium may also be any readable medium that is not a readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device.
Program code embodied on a readable medium may be transmitted using any appropriate medium, including but not limited to wireless, wireline, optical fiber cable, RF, etc., or any suitable combination of the foregoing.
Program code for carrying out operations for aspects of the present invention may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, C + + or the like and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computing device, partly on the user's device, as a stand-alone software package, partly on the user's computing device and partly on a remote computing device, or entirely on the remote computing device or server. In the case of a remote computing device, the remote computing device may be connected to the user computing device through any kind of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or may be connected to an external computing device (e.g., through the internet using an internet service provider).
Furthermore, the above-described figures are merely schematic illustrations of processes involved in methods according to exemplary embodiments of the invention, and are not intended to be limiting. It will be readily understood that the processes shown in the above figures are not intended to indicate or limit the chronological order of the processes. In addition, it is also readily understood that these processes may be performed, for example, synchronously or asynchronously in multiple modules.
Other embodiments of the invention will be apparent to those skilled in the art from consideration of the specification and practice of the invention disclosed herein. This application is intended to cover any variations, uses, or adaptations of the invention following, in general, the principles of the invention and including such departures from the present disclosure as come within known or customary practice within the art to which the invention pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the invention being indicated by the following claims.

Claims (11)

1. A data pushing method, comprising:
acquiring data to be displayed of a current live broadcast room where a target user account is located, wherein the data to be displayed is the data to be displayed corresponding to a unique identifier of the current live broadcast room and/or the data to be displayed pushed to the current live broadcast room by a server;
acquiring historical data corresponding to the target user account, wherein the historical data comprises watching data of live broadcast room push data, and determining the participation rate of the target user account in the live broadcast room push data according to the watching data, wherein the participation rate is the probability that the target user account opens a popup window corresponding to the live broadcast room push data;
when the participation rate of the target user account on the live broadcast room push data is not less than the preset participation rate, taking the data to be displayed in the current live broadcast room as target data to be displayed;
when the participation rate of the target user account on the live broadcast room push data is smaller than the preset participation rate, determining a first account similar to the target user account according to the target user account image; the first account is located in a current live broadcast room;
acquiring display data pushed to a first account, and determining target data to be displayed pushed to the target user account according to the acquired display data pushed to the first account; the quantity of display data in the target data to be displayed is not less than 1;
and pushing the target data to be displayed to the target user account through the current live broadcast room where the target user account is located.
2. The data pushing method according to claim 1, wherein after obtaining the historical data corresponding to the target user account, the data pushing method further comprises:
acquiring historical data corresponding to the target user account, and acquiring a target user account portrait through the historical data;
and performing first processing on the data to be displayed according to the target user account image to obtain target data to be displayed.
3. The data pushing method of claim 2, wherein obtaining the target user account representation from the historical data comprises:
creating a tag library corresponding to a target user account according to the service scene of the current live broadcast room;
generating the target user account portrait according to the historical data of the target user account and the label in the label library; the target user account representation comprises basic attribute data of a target user account, consumption data of the target user account in a live broadcast room and behavior data of the target user account in the live broadcast room.
4. The data pushing method according to claim 1, wherein determining target data to be displayed pushed to a target user account according to the acquired display data pushed to the first account includes:
determining a pushing sequence of a plurality of display data included in the data to be displayed according to the target user account portrait and/or the priority of the plurality of display data included in the data to be displayed;
and when the participation rate of the target user account on the live broadcast data is smaller than the preset participation rate, deleting the display data included in the data to be displayed according to the pushing sequence of the display data included in the data to be displayed to obtain the target data to be displayed.
5. The data pushing method according to claim 1, further comprising:
when the number of display data included in the data to be displayed is larger than a preset pushing number, carrying out batch processing on the data to be displayed according to the preset pushing number and preset pushing times to obtain multiple batches of data to be displayed; the total batch of the data to be displayed is equal to the preset pushing times;
performing first processing on first batch of data to be displayed in the plurality of batches of data to be displayed to obtain the target data to be displayed; and the number of the display data included in the first batch of data to be displayed is equal to the preset pushing number.
6. The data pushing method of claim 1, wherein pushing the target data to be displayed to the target user account through a current live broadcast room in which the target user account is located comprises:
and acquiring first display data in the target data to be displayed, and pushing the first display data to the target user account through the current live broadcast room in a popup window mode.
7. The data pushing method according to claim 6, wherein after the first display data is pushed to the target user account through the current live broadcast room in a form of a popup window, the data pushing method further comprises:
after first operation of the target user account on the first display data is received, second display data included in the target data to be displayed are obtained;
and replacing the first display data with the second display data, and pushing the second display data to the target user account in a pop-up window manner until all display data in the target data to be displayed are pushed.
8. The data pushing method according to claim 7, wherein after all display data in the target data to be displayed are pushed, the data pushing method further comprises:
acquiring attribute information corresponding to the first operation;
and updating the target user account portrait and the participation rate of the target user account in the live broadcast push data according to the attribute information.
9. A data pushing apparatus, comprising:
the data to be displayed acquisition module is used for acquiring data to be displayed of a current live broadcast room where the target user account is located; the data to be displayed is the data to be displayed corresponding to the unique identifier of the current live broadcast room and/or the data to be displayed pushed to the current live broadcast room by the server;
the target to-be-displayed data determining module is used for acquiring historical data corresponding to the target user account, wherein the historical data comprises watching data of live broadcast push data, and determining the participation rate of the target user account in the live broadcast push data according to the watching data, wherein the participation rate is the probability that a popup window corresponding to the live broadcast push data is opened by the target user account;
when the participation rate of the target user account on the live broadcast room push data is not less than the preset participation rate, taking the data to be displayed in the current live broadcast room as target data to be displayed;
when the participation rate of the target user account on the live broadcast room push data is smaller than the preset participation rate, determining a first account similar to the target user account according to the target user account image; the first account is located in a current live broadcast room;
acquiring display data pushed to a first account, and determining target data to be displayed pushed to the target user account according to the acquired display data pushed to the first account; the quantity of display data in the target data to be displayed is not less than 1;
and the target data to be displayed pushing module is used for pushing the target data to be displayed to the target user account through the current live broadcast room where the target user account is located.
10. A readable storage medium on which a computer program is stored, the computer program, when being executed by a processor, implementing the data push method according to any one of claims 1 to 8.
11. An electronic device, comprising:
a processor; and
a memory for storing executable instructions of the processor;
wherein the processor is configured to perform the data push method of any of claims 1-8 via execution of the executable instructions.
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