CN108769724B

CN108769724B - Method and device for pushing popup in live webcast and live webcast system

Info

Publication number: CN108769724B
Application number: CN201810543086.0A
Authority: CN
Inventors: 查彬
Original assignee: Guangzhou Huaduo Network Technology Co Ltd
Current assignee: Guangzhou Cubesili Information Technology Co Ltd
Priority date: 2018-05-30
Filing date: 2018-05-30
Publication date: 2020-12-04
Anticipated expiration: 2038-05-30
Also published as: CN108769724A

Abstract

The invention relates to a method and a device for pushing a popup in live webcast and a live webcast system, wherein the method comprises the following steps: receiving user state information sent by a viewer client; if the user state information meets a preset trigger condition, pushing a popup window to the audience client; after receiving the response of the audience client to the popup, sending the popup animation corresponding to the popup to the audience client for displaying; the pop-up animation comprises a first character image and a second character image, and the relative position of the first character image and the second character image is set according to the action of the second character image. The scheme of the invention improves the interaction effect of the anchor client and the audience client.

Description

Method and device for pushing popup in live webcast and live webcast system

Technical Field

The invention relates to the technical field of network live broadcast, in particular to a method and a device for pushing a popup window in network live broadcast and a network live broadcast system.

Background

Live webcast is an emerging social networking mode, and a live webcast system generally comprises an anchor client, a live webcast server and an audience client. The anchor client can record audio and video, and then upload the recorded audio and video to the live webcast server, and then the live webcast server distributes the audio and video to the audience client for display. Meanwhile, the audience client can forward the information such as characters, expressions and the like sent by the user to the anchor client through the network live broadcast server for display. At present, in a live network scene, a popup window is sometimes pushed to a main broadcast client or an audience client, so that the purposes of improving interestingness and promoting interaction between the main broadcast client and the audience client are achieved. However, the conventional push method has a poor effect of improving the interaction.

Disclosure of Invention

Based on the above, the invention provides a method and a device for pushing a popup in live webcasting and a live webcasting system, so as to solve the technical problem of poor interaction improving effect in the prior art.

According to a first aspect of the embodiments of the present invention, a method for pushing a popup in a live webcast is provided, where the method includes: receiving user state information sent by a viewer client; if the user state information meets a preset trigger condition, pushing a popup window to the audience client; after receiving the response of the audience client to the popup, sending the popup animation to the audience client for displaying; the pop-up animation comprises a first character image and a second character image, and the relative position of the first character image and the second character image is set according to the action of the second character image.

Optionally, the user status information includes login status information of a user logging in a live webcast channel, operation status information of the user on a live interface of the live webcast channel, or communication status information of the user on the live webcast channel; the trigger condition includes any one of: the method comprises the steps of setting a login state information triggering condition based on login state information, setting an operation state information triggering condition based on the operation state information, or setting a communication state information triggering condition based on the communication state information.

Optionally, the login status information trigger condition set based on the login status information is: the time length for the user to log in the live webcast channel reaches a preset login time threshold; and/or the preset operation state information triggering condition based on the operation state information is as follows: receiving operation state information of a user on a preset control on the live broadcast interface; and/or the preset communication state information triggering condition based on the communication state information is as follows: the frequency of sending the message on the network live broadcast channel by the user is the first time.

Optionally, the step of pushing a popup to the viewer client includes: and if the function of pushing the popup is in the starting state, pushing the popup to the audience client.

Optionally, the method further comprises: if the preset popup disabling condition is met, setting the function of pushing the popup into a disabling state; wherein the popup disabling condition includes any one of: receiving a closing instruction of a spectator client to the popup window, wherein the time interval between the current time and the time of receiving the closing instruction is smaller than a preset first time interval; or the number of times of receiving the closing instruction sent by the audience client on the live webcast channel reaches a preset popup closing number threshold value, and the audience client is positioned on the live webcast channel; or in a preset second time period, if the number of times of pushing the popup window to the audience client reaches a preset pushing number threshold value.

Optionally, the method further comprises: after a viewer client executes a preset operation, pushing a popup window to a related client of the viewer client; the associated client is a client which is logged in by an account associated with a viewer account, and the viewer account is an account logged in by the viewer client; and/or after the audience client executes the preset operation, pushing the popup window to other audience clients in the live broadcast room; the preset operation comprises any one of the following operations: responding to the popup, commenting on the popup animation, or forwarding the popup link for viewing the popup and/or popup animation.

Optionally, the method further comprises: and pushing the popup animation with the most praise times to the audience client.

Optionally, the method further comprises: and pushing the popup window in the login page advertisement.

Optionally, the method further comprises: and after the audience client side responds to the popup, sending the popup animation to the anchor client side and/or other audience client sides in the same live broadcast room for display.

According to a second aspect of the embodiments of the present invention, a method for pushing a popup in a live webcast is provided, where the method includes: monitoring user state information of a user, and sending the user state information to a network live broadcast server; receiving a popup window pushed by the network live broadcast server and sending a response to the popup window; the popup is pushed when the user state information meets a preset trigger condition; displaying the pop-up animation sent by the live webcast server after receiving the response on a display interface; the pop-up animation comprises a first character image and a second character image, and the relative position of the first character image and the second character image is set according to the action of the second character image.

Optionally, the method further comprises: and if the display time of the popup animation reaches a preset display time threshold value, clearing the popup animation on the display interface.

According to a third aspect of the embodiments of the present invention, there is provided an apparatus for pushing a popup in a live webcast, the apparatus including: the receiving module is used for receiving the user state information sent by the audience client; the popup window pushing module is used for pushing a popup window to the audience client if the user state information meets a preset trigger condition; the animation sending module is used for sending the popup animation to the audience client for display after receiving the response of the audience client to the popup; the pop-up animation comprises a first character image and a second character image, and the relative position of the first character image and the second character image is set according to the action of the second character image.

According to a fourth aspect of the embodiments of the present invention, there is provided an apparatus for pushing a popup in a live webcast, the apparatus including: the information monitoring module is used for monitoring user state information of a user and sending the user state information to the network live broadcast server; the response module is used for receiving the popup window pushed by the network live broadcast server and sending a response to the popup window; the popup is pushed when the user state information meets a preset trigger condition; the display module is used for displaying the pop-up animation sent by the live webcast server after receiving the response on a display interface; the pop-up animation comprises a first character image and a second character image, and the relative position of the first character image and the second character image is set according to the action of the second character image.

According to a fifth aspect of the embodiments of the present invention, there is provided a live streaming system, including: audience client and network live broadcast server; the audience client monitors user state information of a user and sends the user state information to a network live broadcast server; when the user state information meets a preset trigger condition, the live webcast server pushes a popup to the audience client, and after receiving the response of the audience client to the popup, sends a popup animation to the audience client; the pop-up animation comprises a first character image and a second character image, and the relative position of the first character image and the second character image is set according to the action of the second character image.

According to a sixth aspect of embodiments of the present invention, there is provided a computer readable storage medium, having stored thereon a computer program, which when executed by a processor, performs the steps of any one of the methods described above.

According to a seventh aspect of the embodiments of the present invention, there is provided a webcast server, including a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor implements the steps of any one of the above methods when executing the program.

By applying the scheme of the embodiment of the invention, when the user state information meets the trigger condition, the popup is pushed to the audience client, and after the response of the audience client to the popup is received, the popup animation is sent to the audience client for display, wherein the popup animation comprises a first character image and a second character image, and the relative position of the first character image and the second character image is set according to the action of the second character image. The scheme improves the interaction effect between the anchor client and the audience client.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the invention, as claimed.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the invention and together with the description, serve to explain the principles of the invention.

Fig. 1 is a system architecture diagram of a webcast system of an embodiment.

Fig. 2 is a flowchart of a method for pushing a popup in a live webcast according to an embodiment of the present invention.

Fig. 3 is a schematic diagram of a live room of an embodiment.

FIG. 4 is a schematic diagram of a pop-up animation according to an embodiment of the invention.

Fig. 5 is a schematic view of a pop-up window according to an embodiment of the present invention.

FIG. 6 is a diagram of a played pop-up animation, in accordance with an embodiment of the invention.

Fig. 7 is a flowchart of a method for pushing a popup in a live webcast according to another embodiment of the present invention.

FIG. 8 is a flowchart of a pop-up animation generation method according to an embodiment of the invention.

Fig. 9 is a flowchart of a data processing method in live streaming according to an embodiment of the present invention.

Fig. 10 is a block diagram illustrating an apparatus for pushing a popup in a live network according to an embodiment of the present invention.

Fig. 11 is a block diagram illustrating an apparatus for pushing a popup in a live network according to another embodiment of the present invention.

Detailed Description

Reference will now be made in detail to the exemplary embodiments, examples of which are illustrated in the accompanying drawings. When the following description refers to the accompanying drawings, like numbers in different drawings represent the same or similar elements unless otherwise indicated. The embodiments described in the following exemplary embodiments do not represent all embodiments consistent with the present invention. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the invention, as detailed in the appended claims.

The terminology used herein is for the purpose of describing particular embodiments only and is not intended to be limiting of the invention. As used in this specification and the appended claims, the singular forms "a", "an", and "the" are intended to include the plural forms as well, unless the context clearly indicates otherwise. It should also be understood that the term "and/or" as used herein refers to and encompasses any and all possible combinations of one or more of the associated listed items.

It is to be understood that although the terms first, second, third, etc. may be used herein to describe various information, these information should not be limited to these terms. These terms are only used to distinguish one type of information from another. For example, first information may also be referred to as second information, and similarly, second information may also be referred to as first information, without departing from the scope of the present invention. The word "if" as used herein may be interpreted as "at … …" or "when … …" or "in response to a determination", depending on the context.

As shown in fig. 1, a system architecture diagram of a webcast system 100 of one embodiment is shown and may include an anchor client 101, a webcast server 102, and a viewer client 103, with the anchor client 101 interacting with the viewer client 103 through the webcast server 102. The anchor client 101 is a terminal that sends a webcast video, and is generally a client used by an anchor user in webcast. The viewer client 103 refers to an end that receives and views a live video, and is typically a client employed by a viewer viewing a video in a live network (i.e., a live viewer user). Anchor client 101 and viewer client 103 may interact after joining the same live room (i.e., the webcast channel). To facilitate interaction between the anchor client 101 and the viewer client 103, the webcast server 102 generates a popup and pushes the popup to the viewer client 103. The viewer client 103 may purchase a pop animation in response to the pop, and may also send the purchased pop animation to the anchor client 101 for display. The anchor client 101 may also send feedback information to the viewer client 101 after the pop animation is displayed. Wherein the response may be to perform a purchase operation.

It should be noted that the viewer client 103 and the anchor client 101 are only functionally divided, and in practical applications, the functions of the viewer client 103 and the anchor client 101 may be performed by the same client at different times. Therefore, the same client can be used as the viewer client 103 when watching the network live broadcast, and can be used as the anchor client 101 when releasing the live video.

It should be noted that the system architecture in fig. 1 is only an exemplary architecture and is not intended to limit the present invention. The scheme of the invention can also be applied to other forms of network live broadcast systems, which are not described one by one.

In one embodiment, the present invention provides a method for pushing a popup in a webcast, which may be performed by the webcast server 102 in the webcast system 100 shown in fig. 1. As shown in fig. 2, the method may include the steps of:

in step 201, user status information transmitted by a viewer client is received.

In step 202, if the user state information meets a preset trigger condition, pushing a popup to the viewer client;

in step 203, after receiving the response of the audience client to the popup, sending the popup animation to the audience client for display;

the pop-up animation comprises a first character image and a second character image, and the relative position of the first character image and the second character image is set according to the action of the second character image.

Wherein, the pop-up window can comprise an example picture of the pop-up window animation, and the example picture is used for showing the rough content of the pop-up window animation to the user. For example, the pop-up window animation can be a "wall-clattering" animation, and an example picture of the "wall-clattering" can be included in the pop-up window, and an example "wall-clattering" action is performed by two characters in the picture, so that a user can more intuitively know the content of the pop-up window animation. In one embodiment, the pop-windows sent to the various viewer clients may be the same pop-window; in another embodiment, different popups may also be sent to different clients, and the clients respond to the different popups to obtain different popups animations.

In this embodiment, the viewer client may be the viewer client 103 in the webcast system 100 shown in fig. 1. The user status information may be used by the webcast server 102 to determine whether the user has the potential to receive a popup. Any one of the following information may be employed as the user status information:

(1) and logging-in state information of the user logging in the live webcast channel. The login state information may be duration information of the user logging in the live webcast channel. Each live network channel has a channel ID for distinguishing the channel from other channels, and which channel the user joins can be determined according to the channel ID joined by the user's client. Taking the joining of the live broadcast room as an example, which live broadcast room the user joins can be judged according to the room number of the live broadcast room the client joins. When a user enters a certain network live broadcast channel, timing can be started; after the user exits the live webcast channel, the timing can be stopped, so as to obtain the time length information of the user logging in the live webcast channel.

(2) And operating state information of the user on a live interface of the live network channel. The live interface of the live network channel specifically refers to an interface displayed on a viewer client. As shown in fig. 3, in a live-air scene, the interface 300 may include a video display area 301 for displaying a video sent by the anchor client 101; a message display area 302 for displaying historical messages sent by each user (including the user and other users) in the live broadcast room; and a control area 303, where the control area 303 includes at least one control 303a, and each control 303a implements different functions, where the controls include, but are not limited to, a message control for inputting a message, a gift control for sending a gift, a setting control for setting a system function, and an exit control for exiting a live broadcast. The positional layout of the respective regions is not limited to that shown in fig. 3. The user can operate each control, and different operation state information can be obtained by executing different operations.

(3) And the communication state information of the user on the live network channel. The communication status information may be the number of times the user sends the message on the network live channel, for example, when the user sends the message on the network channel for the first time, the corresponding communication status information is the status of sending the message for the first time. The times of sending messages on different live webcast channels by the user are respectively counted. Taking the live broadcast room scenario as an example, assuming that the user first sends a message in the live broadcast room with the number 11111 and then first sends a message in the live broadcast room with the number 22222, the message sent by the user in the live broadcast room with the number 22222 is still sent for the first time, and it is not considered that the message sent in the live broadcast room with the number 22222 is sent for the second time because the user has sent a message in the live broadcast room with the number 11111.

Corresponding to the three types of user status information, the following three triggering conditions may be set respectively:

(1) and setting a login state information triggering condition based on the login state information. Specifically, the login state information triggering condition may be that a time length for the user to log in the live webcast channel reaches a preset login time threshold. The login time threshold may be set according to actual requirements, and may be set to 5 minutes, or 10 minutes, or other time duration, for example; and the time length can be dynamically set according to the historical time length of the user logging in the live webcast channel.

In one embodiment, the time duration for the user to log in the live webcast channel can be cleared when the user is monitored to log out of the live webcast channel. Therefore, the user can recalculate the time length when logging out and logging in the same live webcast channel again, and the login time length of twice entering the same live webcast channel is not accumulated.

(2) The operation state information trigger condition is preset based on the operation state information. Specifically, the operation state information trigger condition may be that operation state information of a user on a preset control on the live broadcast interface is received. In one embodiment, the preset control may be a list control; correspondingly, the operating state information is: and expanding operation information and retracting operation information of the list control. The operation state information triggering condition is further as follows: the deployment operation information is received first, then the retraction operation information is received, and the objects in the list are not received. In this embodiment, the list control may be used to expand a list, the list may include one or more objects, and the list may be expanded or collapsed when the list control is operated. When the list is expanded, the objects in the list can be operated.

Taking the live-air scene as an example, the list control may be a gift control, which may be used to expand a gift list, where each object in the gift list is a gift. The gift list may be expanded or collapsed when the gift control is operated. When the gift list is expanded, the operation can be performed on the gifts in the gift list, and the operation can include a gift sending operation, a gift previewing operation, a gift purchasing operation and the like. When a gift sending operation is performed, if a gift already exists in the viewer client 103, the gift can be sent to the anchor client 101 through the viewer client 103 via the webcast server 102; if a gift does not exist in the viewer client 103, the viewer client 103 may be prompted for purchase information and sent to the anchor client 101 via the webcast server 102 after the viewer client 103 has successfully purchased. In the above scenario, the operation state information triggering condition is further: the spectator client 103 expands the gift list but does not send a gift to the anchor client 101 and then collapses the gift list.

(3) The communication state information trigger condition is preset based on the communication state information. The communication state information may include the number of times that the user sends the message on the webcast channel, and the corresponding communication state information trigger condition may be that the number of times that the user sends the message on the webcast channel is the first time.

The popup is pushed based on the trigger condition set by the login state information, and the popup is pushed only when the login state information trigger condition, the operation state information trigger condition or one of the communication state information trigger conditions is met, so that the interference to the user when the popup is pushed is reduced, and the user experience is improved.

In one embodiment, to further reduce the interference to the user, a switch function may be further provided, which may be used to enable or disable the push popup function. Therefore, when the popup is pushed to the client of the audience, whether the function of pushing the popup is in a starting state or not can be judged firstly; and if so, pushing the popup window to the audience client.

In one embodiment, the popup window can be closed autonomously by the user, and the user experience is further improved. Specifically, if a closing instruction of a user to the popup is received, the function of pushing the popup can be set to a forbidden state within a preset first time period; wherein the disabled state is to prevent a popup from being pushed to the viewer client. The preset first period of time may be 1 day, 5 days, 7 days, etc. For example, when the webcast server 102 receives a close command sent by the viewer client 103, the push popup may be set to the disabled state within 7 days, and the viewer client 103 is no longer pushed with the popup within 7 days.

In one embodiment, if the number of times of receiving a closing instruction sent by a user on a live network channel reaches a preset pop window closing number threshold, when the user is on the live network channel, the function of pushing the pop window is set to be in a forbidden state. Taking the live broadcast room scene as an example, if the pop-up windows are closed in the same live broadcast room for 2 consecutive times, the user does not push the pop-up windows again in the live broadcast room.

In an embodiment, in a preset second time period, if the number of times of pushing the popup window to the viewer client reaches a preset pushing number threshold, the function of pushing the popup window is set to a disabled state. Through setting up the number of times upper limit to every user propelling movement popup, can further reduce the interference to the user, avoid reducing user experience because of propelling movement repeatedly. In this embodiment, the second period of time may be 1 day; the preset push number threshold may be 2. That is, on the same day, if a popup has been pushed to a certain user 2 times, the popup is not pushed to it.

In one embodiment, as shown in fig. 4, the pop-up animation 400 includes a first character image 401, a second character image 402, and optionally a pop-up background image 403. The first person image 401 may be a anchor image, and the second person image 402 may be a pre-stored person image, which may be used to represent a person image of a viewer user. The pop-up background image 403 may be a heart-shaped icon. The pop-up animation 400 may be a wall-dong animation. The animation may be a VR (Virtual Reality) animation or an AR (Augmented Reality) animation to improve the user's sense of immersion.

In a practical application scenario, the animation in the pop-up animation 400 may be a "wall-dong anchor" animation, the first character image 401 may be an anchor image, the second character image 402 may be an image of a live audience user, and the pop-up background image may be a heart-shaped icon. In the animation, the audience presents a 'wall-dong' action to the main broadcast.

In one embodiment, as shown in FIG. 5, a pop-up window 500 has an example picture 501 of the pop-up animation 400 displayed therein and includes a payment control 502; wherein, the payment control 502 is used for the user to perform payment operation. Further, the pop-up window 500 may further include a closing control 503 for closing the pop-up window. The closing control 503 may adopt a native button to prevent the popup content from being unable to be loaded due to a network problem, which may affect user experience.

The payment control 502 in the pop-up window 500 may be a payment button, and text information such as "buy and send" may be displayed on the payment control 502 to prompt the user for operation. Some text contents can be included in the pop-up window 500, the text contents can include the theme of the pop-up window (e.g., 1-yuan wall-dong anchor), and other contents can be included, for example: "only 1 yuan is needed to do the wall-blowing broadcasting and the success rate of lifting sister is 100%", and "99.9% of vermicelli uses the wall-blowing broadcasting".

When receiving a control operation instruction of the user on the payment control 502, the webcast server 102 may detect an account balance parameter of the user in response to the control operation instruction; the control operation execution instruction is used for executing payment operation; and if the account balance parameter is greater than the preset balance parameter threshold value, sending the popup animation to the anchor client side for displaying. Among other things, the anchor client may be anchor client 101 shown in the network architecture of FIG. 1.

When a control operation instruction (e.g., clicking a control) of the payment control 502 by the user is received, the account balance of the user may be detected. If the account balance is enough to purchase the popup animation, the popup animation can be directly sent; and if the account balance is insufficient, sending purchase information to the user to prompt the user to pay or recharge. After the pop animation is successfully sent, animation effects may be presented at the anchor client 101 and/or other viewer clients in the same live broadcast room, and the dynamics of the gifted gift may also be displayed in the message display area 302 of the live broadcast room.

When a user stays in a certain live broadcast room for a long time, or tries to give a gift, or sends a message in the live broadcast room, the user can be generally considered to have a willingness or tendency to purchase a special effect of the '1-yuan wall-dong anchor', so that the user with the purchasing tendency can be accurately screened out by setting the three trigger conditions, and the popup window is pushed by the user with the purchasing tendency, so that the interference to the user without the purchasing tendency is reduced; on the other hand, the information interaction amount between the network live broadcast server and the client is also reduced.

In one embodiment, after the animation is successfully sent, a prompt may also be sent to anchor client 101 through the webcast server prompting anchor client 101 to send a feedback message to viewer client 103. For example, in the example of "1-membered wall-dong anchor" described above, after the viewer client 103 transmits the "1-membered wall-dong anchor" animation to the anchor client 101, the live webcast server 102 may transmit prompt information (e.g., text prompt information and/or audio prompt information) to the anchor client 101 to prompt the anchor client 101 to transmit an acknowledgement message to the viewer client 103. In this way, the interaction between anchor client 101 and viewer client 103 may be improved. Meanwhile, the anchor client 101 can also play a "1-yuan clang-anchor" animation, and the playing time can be set to a preset value, for example, 3 seconds, so that the situation that the animation blocks the display interface of the anchor client 101 for a long time is avoided, and the interference on the anchor client 101 is reduced. Further, a number upper limit may be set for the number of times that the anchor client 101 plays the animation, and when the number of times that the animation is played reaches the number upper limit, the animation is not played any more, thereby further reducing interference with the anchor client 101. Animation 600 played by the anchor 101 for one embodiment is shown in fig. 6 and includes hint information 601 and an animation frame 602. The prompt 601 may be a text message, which may be in the form of "XXX presents you in love for the first time, gives response to you more than heart", etc.

In one embodiment, an upper limit on the number of times the user purchases the animation may also be set, for example, the upper limit may be set to 1 time. A user label can be established, and for a user who has not purchased the animation, a first label can be set; for users who have purchased animations, a second tab may be set. The first tag and the second tag may be represented in the form of binary bits, e.g., the first tag may be represented in the form of binary bit "1"; the second tag may be represented by a binary bit of "0". This representation has a small amount of data. Other label formats may be used, as the present invention is not limited in this respect.

In one embodiment, after the viewer client performs a preset operation on the popup, the webcast server 102 may further push the popup to an associated client of the viewer client; the associated client is a client which is logged in by an account associated with a viewer account, and the viewer account is an account logged in by the viewer client; the preset operation comprises any one of the following operations: responding to the popup, commenting on the popup animation, or forwarding the popup link for viewing the popup and/or popup animation.

The associated client may be a client of a friend, and the friend refers to an account in a friend list of the viewer account. A response popup may refer to a viewer client purchasing a popup animation. The pop-up animation may be a pop-up plug-in operation by the viewer client 103 in the pop-up animation. The forward popup link may be a link that the viewer client 103 forwards to the buddy client or sends to a third party client (e.g., QQ, wechat, etc.) that includes a popup and/or popup animation.

In one embodiment, the webcast server 102 may also send a pop-up animation to the viewer client with the most number of historical endorsements. The pop-up animation with the most approval times can be regarded as the pop-up animation with the highest popularity, and the probability that the viewer client responds to the pop-up can be improved by pushing the pop-up animation to the viewer client 103.

In one embodiment, after the viewer client performs the preset operation, the webcast server 102 may also push a popup to other viewer clients in the live broadcast room; the preset operation comprises any one of the following operations: responding to pop-up, clicking a pop-up animation, or forwarding a pop-up link. Since viewers entering the same live broadcast room generally have relatively similar preferences, after one of the viewer clients 103 performs a preset operation, the popup is pushed to the other viewer clients 103, so that the probability that the viewer client 103 responds to the popup can be increased.

In one embodiment, the webcast server may also push the popup window in a landing page advertisement. Landing page advertisements are advertising information displayed on the client's interface during the process of landing the client 103 (typically within a period of time after entering an account password and clicking a "landing" control). Typically, such advertising information is displayed for a period of 3-5 seconds. The popup is pushed by utilizing the time period, so that excessive interference to the client is avoided, and the probability of responding to the popup by the client 103 can be improved.

In one embodiment, after the pop-up window is sent by the viewer client, the webcast server 102 may also push the pop-up animation to the anchor client and/or other viewer clients in the same live room for display.

Another embodiment of the present invention further provides a method for pushing a popup window in a live webcast, where the method can be executed by the viewer client 103 in the live webcast system 100 shown in fig. 1. As shown in fig. 7, the method may include the following steps 701 and 702:

step 701: and monitoring user state information sent by the audience client, and sending the user state information to the network live broadcast server.

Step 702: receiving a popup window pushed by the network live broadcast server and sending a response to the popup window; the popup is pushed when the user state information meets a preset trigger condition;

step 703: displaying the pop-up animation sent by the live webcast server after receiving the response on a display interface; the pop-up animation comprises a first character image and a second character image, and the relative position of the first character image and the second character image is set according to the action of the second character image.

In one embodiment, the method further comprises: and if the display time of the popup animation reaches a preset display time threshold value, clearing the popup animation on the display interface.

The pop animation sent in the method for pushing the pop in the webcast can be generated by the webcast server 102 based on a specific manner. After the pop animation is sent to the viewer client 103 based on the method for pushing the pop in the live webcast, operation information of the viewer client on the pop and/or the pop animation can be obtained (for example, responding to the pop, shielding the pop, forwarding the pop link, approving the pop animation, and the like) so as to be used for improving and updating the content of the pop animation, the pushing mode of the pop, and the like in the subsequent maintenance process.

In one embodiment, an embodiment of the present invention provides a pop-up animation generation method, which may be executed by the webcast server 102 in the webcast system 100 shown in fig. 1. As shown in fig. 8, the method may include the steps of:

step 801: receiving a video stream sent by a main broadcast client in a live broadcast process;

step 802: extracting a first human image from the video stream;

step 803: carrying out image superposition on a second character image obtained in advance and the first character image to generate a popup animation; the position relation between the second character image and the first character image in the pop-up animation is set according to the action of the character in the first character image and/or the second character image, and the pop-up animation is used for being sent to a client side of a viewer to be displayed.

According to the method and the device, the first character image is extracted from the video stream sent by the anchor client in the live broadcast process, the popup animation is generated according to the first character image and the second character image which is obtained in advance, the position relation of the second character image and the first character image in the popup animation is set according to the action of the character in the second character image, so that different popup windows can be generated in different live broadcast rooms, the popup animation generation mode is more flexible, and the interaction effect between the anchor client and the audience client is improved.

In step 801, the webcast server 102 may receive a video stream sent by an anchor client in a live process, where the video stream may include a first person image and, of course, may also include some background images. The first person image at least comprises a face image of a person. In one embodiment, the first person image is an image of a person of the anchor user.

In step 802, the webcast server 102 may extract a first person image from the video stream. During extraction, the webcast server 102 may perform face recognition on an image frame of the video stream, and when a face is recognized, obtain a first person image in the image frame, and stop performing an operation of extracting the first person image. Since most of image frames in the live scene generally include the person image, the first person image can be extracted relatively quickly by the method for extracting the first person image. Further, after the first person image is extracted, whether the face image in the first person image is a face front image or a face side image can be identified, and if the face image is the face side image, the first person image is extracted again until the face front image is extracted.

In step 803, the pre-acquired second character image may be a pre-stored character image, such as a cartoon character image; or a character image uploaded in advance by the viewer client 103; or a person image generated from a face image acquired in advance. Here, "in advance" means that the second personal image is acquired before the image superimposition, that is, before the image superimposition is performed. The positional relationship between the second personal image and the first personal image in the pop-up movie is set according to the motion of the person in the second personal image, and the motion may be, for example, "clattering-on" motion, "barycenter" motion, or the like. Taking the wall-clattering motion as an example, the relative position of the second person image and the first person image superposed in the pop-up window animation satisfies the following condition: lips of the person in the second person image are located in the area where the face of the person in the first person image is located, and at least one palm of the person in the second person image is located on one side of the head of the person in the first person image.

The generated pop-up animation may be sent to the viewer client 103 for display. Further, the viewer client 103 may also send the pop animation to the anchor client 101 for display. In practical applications, the viewer client 103 may purchase the pop animation first, and then send the pop animation to the anchor client 101 for display through the live webcast server 102 after the pop animation is successfully purchased. After the viewer client 103 successfully purchases, the webcast server 102 may also push the pop window to other viewer clients (e.g., a viewer client in the same live broadcast room, or an associated client of the viewer client who purchased the pop window) for display.

In one embodiment, the second personal image may include an account avatar of the viewer client. After the viewer client 103 joins the live room, the webcast server 102 may obtain an account avatar of the viewer client 103. Further, face recognition can be performed on the account head portrait, and if a face image is recognized, a second person image is generated according to the face image.

In another embodiment, the second personal image may also be a personal image uploaded by the viewer client 103. If there is a history of viewer clients 103 uploading character images in the webcast server 102, the character images may be stored in a database for a period of time. Before the image superposition, the webcast server 102 may search for a character image in the database, and if the character image is found, generate a second character image according to the found character image.

In one embodiment, the webcast server 102 may also obtain user information characterizing the gender of the live viewer user; and selecting a second person image according to the user information. The user information may be obtained from information submitted by the viewer client 103 at registration. The second person image of different gender may be stored in the database in advance. If the gender of the live audience user is male, selecting a second character image with the gender of the male; if the gender of the live viewer user is female, a second character image with the gender of female is selected.

In one embodiment, a pop-up background image is also included in the pop-up animation. The pop-up background image is an image for bracketing or rendering the second person image and the first person image. Some specific patterns and/or animation effects may be included in the pop-up background image. In practical applications, a plurality of pop-up window background images may be generated and stored in advance, and different pop-up window background images may have different colors, patterns and/or animation effects.

When the pop-up animation is generated, one pop-up background image is selected from the plurality of pop-up background images. The selection may be random or based on factors such as the current time, location, and/or weather. For example, if the current time is a time period corresponding to the day (e.g., 6: 00-18: 00 in the day), a popup background image of light tone is selected; if the current time is mid-autumn, a pop-up background image including a "moon" icon may be selected. For another example, if the current location is Guangzhou, a pop-up background image may be selected that includes a pattern of Guangzhou landmarks (e.g., Guangzhou towers). For another example, if the current weather is sunny, a pop-up background image including "sun" may be selected. In addition, the pop-up background image may also be generated directly from the current time, location, and/or weather. The specific manner is similar to the above-described embodiment.

In one embodiment, the webcast server 102 may further obtain character information sent by the viewer client on a public chat channel in the live broadcast room; and inserting the character information into the popup animation. Further, the webcast server 102 may perform semantic analysis on the character information to filter out character information with a preset meaning, and then insert the filtered character information into the pop-up animation. Before insertion, the character information can be rendered to improve the visual perception of the user. The resolution of the characters may also be set according to the resolution of the pop-up animation in order to match the characters to the pop-up animation.

In one embodiment, the webcast server 102 may also insert audio in the pop animation to play the audio while the pop is pushed to the viewer client 103. The audio inserted into the pop window may be pre-stored audio, or may be audio uploaded by the viewer client 103, for example, audio uploaded by the viewer client 103 and including voice of a live viewer user. Likewise, speech in the audio may also be semantically recognized prior to insertion into the audio.

In one embodiment, the pop-up animation can be a wall-clattering animation of the second person image and the first person image. Namely, the character role corresponding to the second character image forces the character role corresponding to the first character image to the wall, and the user can play a 'clattering' sound with one hand or by leaning against the wall, so that the user can escape from the wall everywhere. The pop-up animation may be another animation, for example, an animation in which the character corresponding to the second character image performs a "more than heart" action with the character corresponding to the first character image.

In one embodiment, the second person image and the first person image may both be 3D images. If the second person image and the first person image acquired by the webcast server 102 are 2D images, the 2D images may also be converted into 3D images, and then a pop-up animation may be generated through the 3D images.

The embodiment of the invention can generate different types of popup animations according to actual needs, and the generation modes are flexible and various.

In an embodiment, the present invention further provides a pop-up animation, and the pop-up animation may be generated based on the pop-up animation generation method in any of the above embodiments. Further, the generated pop animation may be transmitted by the webcast server 102 to the viewer client 103 when a preset condition is satisfied. For example, a popup may be pushed to the viewer client 103 first, and if a response (e.g., a purchase operation) to the popup by the viewer client is received, a popup animation may be sent.

In an embodiment, as shown in fig. 9, the present invention further provides a data processing method in webcasting, which is executable by the webcasting server 102 in fig. 1, and the method includes:

step 901: respectively obtaining the feedback times of receiving feedback of each audience client by the popup animation in the historical time period; the popup animation is sent to the audience client based on the response of the audience client to the popup in the live webcasting process;

step 902: and updating the pop-up animation sent to the audience client according to the feedback times.

According to the scheme of the embodiment, the popup animation pushed to the audience client is updated according to the feedback of the audience client to the popup animation in the historical time period, so that the popup animation which is generally interested or not interested by the audience client can be found in time, and the most popular popup animation is pushed to the audience client in time.

In step 901, the pop-up animation may be sent to the viewer client based on the method for pushing the pop-up in the live webcast of any embodiment in the live webcast process, and the pop-up animation may be generated based on the method for generating the pop-up animation of any embodiment. The historical time period may be preset (e.g., one week, one month), or may be dynamically set according to actual needs.

In step 902, an update cycle may be preset, and the push pop animation in the update cycle is updated by the number of feedback times in the historical time period. For example, the number of feedback times in the past month may be obtained to update the push pop animation in the next week. In one embodiment, the update period may also be set to the same duration as the historical period.

In one embodiment, the number of feedbacks includes: the number of times the pop-up animation is clicked and/or the number of times the pop-up link is forwarded. The pop-up window pushed to the viewer client may be updated to a pop-up window that satisfies at least any one of the following conditions: the number of times the pop-up animation is clicked is the greatest and/or the number of times the pop-up link is forwarded is the greatest. The more times, the more audience clients 103 interested in the pop-up animation, the greater the probability that the pop-up window of the subsequent push receives the audience client response, and therefore, the push ratio of the pop-up animation can be increased. Accordingly, the fewer the number of times, the more spectator clients 103 that are not interested in the pop-up animation, the lower the probability that the subsequently pushed pop-up receives the spectator client response, and thus, the sending rate of such pop-up animation may be reduced, or such pop-up animation may not be sent, or such pop-up animation may be redesigned.

Further, after the feedback times are obtained, clustering analysis may be performed on each feature of the pop-up animation according to the feedback times to obtain a feature common to the pop-up animations that receive the most positive responses, and the pop-up animation having the feature is sent to the viewer client 103. Wherein, the positive response refers to the response that the popup animation is purchased, the popup animation is approved and/or the popup link is forwarded, etc. In this way, the pop-up animation and the design pop-up animation characteristics can be updated according to the preference of the viewer client, so as to improve the acceptance degree of the pop-up animation.

In one embodiment, the step of updating the pop-up animation transmitted to the viewer client 103 according to the number of feedback times comprises: updating the popup animation sent to the viewer client 103 to a popup animation that satisfies at least any of the following conditions: most voted and/or most pop-window links forwarded. The present embodiment may update the popup animation push and design popup animation features according to the preference of the viewer client 103 to improve the acceptance of the popup animation.

In one embodiment, the number of feedbacks is updated after receiving feedback information of the viewer client 103 for the pop-up animation. By the method, accurate feedback times can be obtained, so that the pushed popup animation can be updated later.

In one embodiment, feedback information of the audience client on the pop-up animation is pushed to the associated client; the associated client is a client to which an account associated with a viewer account is logged in, and the viewer account is an account logged in to the viewer client. In one embodiment, the associated client may be a buddy client. A buddy refers to an account in a buddy list of the viewer account.

In one embodiment, the viewer client's feedback on the pop-up animation is pushed in the public talk channel and/or the live room roll-ons. In this way, the probability that the viewer client 103 in the live broadcast room notices the popup play can be increased, thereby increasing the probability that the popup is responded to.

In one embodiment, the purchase information includes a link to purchase a pop-up animation. This may facilitate the viewer's client to purchase pop-up animations.

In one embodiment, if the viewer client meets a popup disabling condition, setting a function of pushing a popup to the viewer client to a disabled state; wherein the popup disabling condition is as follows: and the times of closing the popup window by the audience client side reach a preset time threshold value. Therefore, on one hand, data interaction between the audience client terminal 103 and the live webcast server 102 is reduced, and resources are saved; on the other hand, the interference to the viewer client 103 is reduced, and the user experience is improved.

In one embodiment, if the viewer client meets the pop-up shopping prohibition condition, the permission of the viewer client to buy the pop-up animation is set to be a purchase prohibition state; wherein, the pop window purchase forbidding conditions are as follows: the method comprises the following steps that the audience client side purchases the popup animation in a preset time period, or the number of times that the audience client side purchases the popup animation reaches a preset purchase number threshold value. In this embodiment, the time interval for the viewer client 103 to purchase the pop-up animation or the upper limit for the viewer client 103 to purchase the pop-up animation may be set. Therefore, a large number of network water army list brushing can be avoided, and meanwhile, the accuracy of statistical data can be guaranteed.

In one embodiment, if the viewer client meets a benefit getting condition, the permission of the viewer client to get the benefit is set to be in an open state; wherein the welfare pickup conditions are as follows: the spectator client purchases a pop-up animation, and the spectator client has not received the benefit. The benefits in this embodiment may be online benefits or offline benefits, the online benefits may be a gift bag, and the offline benefits may be peripheral products of the live webcast platform. In this way, the cost/performance ratio of the pop-up animation can be improved, thereby increasing the probability that the viewer client 103 responds to the pop-up animation.

In one embodiment, the popup window includes information characterizing the number of times the popup animation was purchased. In this embodiment, when the pop-up window is pushed, information representing the number of times the pop-up window is purchased may be displayed in the pop-up window at the same time. In this way, the viewer client can know the information that the pop-up animation is purchased, thereby improving the probability that the pop-up animation is purchased.

In one embodiment, as shown in fig. 10, the present invention further provides an apparatus for pushing a popup in a live webcast, where the apparatus includes:

a receiving module 1001, configured to receive user status information sent by a viewer client;

a popup pushing module 1002, configured to push a popup to the viewer client if the user status information meets a preset trigger condition;

an animation sending module 1003, configured to send, after receiving a response to a popup from the viewer client, the popup animation corresponding to the popup to the viewer client for display;

The specific details of the implementation process of the functions and actions of each module in the above apparatus are found in the implementation process of the corresponding step in the method for pushing a popup window in live streaming executed by the live streaming server 102, and are not described herein again.

As shown in fig. 11, the present invention further provides an apparatus for pushing a popup in a live webcast, where the apparatus includes:

the information monitoring module 1101 is configured to monitor user state information of a user, and send the user state information to a webcast server;

a response module 1102, configured to receive a popup pushed by the webcast server and send a response to the popup; the popup is pushed when the user state information meets a preset trigger condition;

the display module is used for displaying the pop-up animation sent by the live webcast server after receiving the response on a display interface;

The detailed details of the implementation process of the functions and actions of each module in the above apparatus are found in the implementation process of the corresponding step in the method for pushing a popup window in live webcast executed by the viewer client 103, and are not described herein again.

For the device embodiments, since they substantially correspond to the method embodiments, reference may be made to the partial description of the method embodiments for relevant points. The above-described embodiments of the apparatus are merely illustrative, wherein the modules described as separate parts may or may not be physically separate, and the parts displayed as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules can be selected according to actual needs to achieve the purpose of the scheme of the invention. One of ordinary skill in the art can understand and implement it without inventive effort.

In one embodiment, the present invention further provides a webcast system, including: a viewer client and a webcast server. The viewer client in the network live broadcast system is used for executing the method executed by the viewer client 103 in the method of any one of the above embodiments; the webcast server is used for executing the method executed by the webcast server 102 in the method of any of the above embodiments.

For example, the spectator client monitors user state information of a user and sends the user state information to a live webcast server; when the user state information meets a preset trigger condition, the live webcast server pushes a popup window to the audience client, and after receiving the response of the audience client to the popup window, sends a popup window animation corresponding to the popup window to the audience client; the pop-up animation comprises a first character image and a second character image, and the relative position of the first character image and the second character image is set according to the action of the second character image.

In one embodiment, the invention also provides a computer-readable storage medium, on which a computer program is stored, which when executed by a processor implements the steps of the method of any of the above embodiments.

In an embodiment, the present invention further provides a webcast server, which includes a memory, a processor, and a computer program stored in the memory and executable on the processor, where the processor executes the computer program to implement the steps of the method according to any one of the above embodiments.

The present invention may take the form of a computer program product embodied on one or more storage media including, but not limited to, disk storage, CD-ROM, optical storage, and the like, having program code embodied therein. Computer-usable storage media include permanent and non-permanent, removable and non-removable media, and information storage may be implemented by any method or technology. The information may be computer readable instructions, data structures, modules of a program, or other data. Examples of the storage medium of the computer include, but are not limited to: phase change memory (PRAM), Static Random Access Memory (SRAM), Dynamic Random Access Memory (DRAM), other types of Random Access Memory (RAM), Read Only Memory (ROM), Electrically Erasable Programmable Read Only Memory (EEPROM), flash memory or other memory technologies, compact disc read only memory (CD-ROM), Digital Versatile Discs (DVD) or other optical storage, magnetic tape storage or other magnetic storage devices, or any other non-transmission medium, may be used to store information that may be accessed by a computing device.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

The above description is only exemplary of the present disclosure and should not be taken as limiting the disclosure, as any modification, equivalent replacement, or improvement made within the spirit and principle of the present disclosure should be included in the scope of the present disclosure.

Claims

1. A method for pushing a popup in a live network is characterized by comprising the following steps:

receiving user state information sent by a viewer client;

if the user state information meets a preset trigger condition, pushing a popup window to the audience client;

after receiving the response of the audience client to the popup, sending the popup animation to the audience client for displaying;

the popup animation is animation presented to an anchor corresponding to a current live broadcast room by the audience client side, the popup animation comprises a first character image and a second character image, the relative position of the first character image and the second character image is set according to the action of the second character image, and the first character image is the image of the anchor.

2. The method of claim 1, wherein the user status information comprises login status information of a user logging in a live webcast channel, operation status information of the user on a live interface of the live webcast channel, or communication status information of the user on the live webcast channel;

the trigger condition includes any one of: the method comprises the steps of setting a login state information triggering condition based on login state information, setting an operation state information triggering condition based on the operation state information, or setting a communication state information triggering condition based on the communication state information.

3. The method according to claim 2, wherein the login status information trigger condition set based on the login status information is: the time length for the user to log in the live webcast channel reaches a preset login time threshold; and/or

The preset operation state information triggering conditions based on the operation state information are as follows: receiving operation state information of a user on a preset control on the live broadcast interface; and/or

The preset communication state information triggering conditions based on the communication state information are as follows: the frequency of sending the message on the network live broadcast channel by the user is the first time.

4. The method of claim 1, wherein the step of pushing a popup window to the viewer client comprises:

and if the function of pushing the popup is in the starting state, pushing the popup to the audience client.

5. The method of claim 1, further comprising:

if the preset popup disabling condition is met, setting the function of pushing the popup into a disabling state; wherein the popup disabling condition includes any one of:

receiving a closing instruction of a spectator client to the popup window, wherein the time interval between the current time and the time of receiving the closing instruction is smaller than a preset first time interval; or

Receiving that the frequency of sending the closing instruction on the live webcast channel by the audience client reaches a preset popup closing frequency threshold value, wherein the audience client is positioned on the live webcast channel; or

And in a preset second time period, if the number of times of pushing the popup window to the audience client reaches a preset pushing number threshold value.

6. The method of claim 1, further comprising:

after a viewer client executes a preset operation, pushing a popup window to a related client of the viewer client; the associated client is a client which is logged in by an account associated with a viewer account, and the viewer account is an account logged in by the viewer client; and/or

After the audience client executes the preset operation, pushing a popup window to other audience clients in the live broadcast room;

the preset operation comprises any one of the following operations: responding to the popup, commenting on the popup animation, or forwarding the popup link for viewing the popup and/or popup animation.

7. The method of claim 1, further comprising: and pushing the popup animation with the most praise times to the audience client.

8. The method of claim 1, further comprising:

and pushing the popup window in the login page advertisement.

9. The method according to any one of claims 1 to 8, further comprising:

and after the audience client side responds to the popup, sending the popup animation to the anchor client side and/or other audience client sides in the same live broadcast room for display.

10. A method for pushing a popup in a live network is characterized by comprising the following steps:

monitoring user state information of a user, and sending the user state information to a network live broadcast server;

receiving a popup window pushed by the network live broadcast server and sending a response to the popup window; the popup is pushed when the user state information meets a preset trigger condition;

displaying the pop-up animation sent by the live webcast server after receiving the response on a display interface;

the popup animation is animation presented to an anchor corresponding to a current live broadcast room by the user, the popup animation comprises a first character image and a second character image, the relative position of the first character image and the second character image is set according to the action of the second character image, and the first character image is the image of the anchor.

11. The method of claim 10, further comprising:

and if the display time of the popup animation reaches a preset display time threshold value, clearing the popup animation on the display interface.

12. An apparatus for pushing a popup in a live network, the apparatus comprising:

the receiving module is used for receiving the user state information sent by the audience client;

the popup window pushing module is used for pushing a popup window to the audience client if the user state information meets a preset trigger condition;

the animation sending module is used for sending the popup animation to the audience client for display after receiving the response of the audience client to the popup;

13. An apparatus for pushing a popup in a live network, the apparatus comprising:

the information monitoring module is used for monitoring user state information of a user and sending the user state information to the network live broadcast server;

the response module is used for receiving the popup window pushed by the network live broadcast server and sending a response to the popup window; the popup is pushed when the user state information meets a preset trigger condition;

14. A live webcasting system, comprising:

audience client and network live broadcast server;

the audience client monitors user state information of a user and sends the user state information to a network live broadcast server;

when the user state information meets a preset trigger condition, the live webcast server pushes a popup to the audience client, and after receiving the response of the audience client to the popup, sends a popup animation to the audience client;

15. The webcast system of claim 14, further comprising:

a anchor client;

and the live webcast server is also used for sending the popup animation to the anchor client side for displaying.

16. A computer-readable storage medium, on which a computer program is stored, which, when being executed by a processor, carries out the steps of the method according to any one of claims 1 to 11.

17. A webcast server comprising a memory, a processor and a computer program stored on the memory and executable on the processor, wherein the processor implements the steps of the method of any one of claims 1 to 11 when executing the program.