CN112804553A - System and method for guiding user by using popup - Google Patents

System and method for guiding user by using popup Download PDF

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Publication number
CN112804553A
CN112804553A CN202110134096.0A CN202110134096A CN112804553A CN 112804553 A CN112804553 A CN 112804553A CN 202110134096 A CN202110134096 A CN 202110134096A CN 112804553 A CN112804553 A CN 112804553A
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China
Prior art keywords
user
module
pop
live broadcast
popup
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Pending
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CN202110134096.0A
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Chinese (zh)
Inventor
蔡涛
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Shanghai Kuliang Information Technology Co Ltd
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Shanghai Kuliang Information Technology Co Ltd
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    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/20Servers specifically adapted for the distribution of content, e.g. VOD servers; Operations thereof
    • H04N21/21Server components or server architectures
    • H04N21/218Source of audio or video content, e.g. local disk arrays
    • H04N21/2187Live feed
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/478Supplemental services, e.g. displaying phone caller identification, shopping application
    • H04N21/4788Supplemental services, e.g. displaying phone caller identification, shopping application communicating with other users, e.g. chatting
    • HELECTRICITY
    • H04ELECTRIC COMMUNICATION TECHNIQUE
    • H04NPICTORIAL COMMUNICATION, e.g. TELEVISION
    • H04N21/00Selective content distribution, e.g. interactive television or video on demand [VOD]
    • H04N21/40Client devices specifically adapted for the reception of or interaction with content, e.g. set-top-box [STB]; Operations thereof
    • H04N21/47End-user applications
    • H04N21/488Data services, e.g. news ticker
    • H04N21/4882Data services, e.g. news ticker for displaying messages, e.g. warnings, reminders

Abstract

A system for guiding a user by using a popup is positioned at a client of a spectator and comprises a state acquisition module, a timing module, a popup module and a yield module; the state acquisition module is used for acquiring the state of the live broadcast room where the user is currently located, the user behavior, the time length for entering the live broadcast room, whether a popup window exists currently or not and the contact between the user and the anchor; the timing module is used for timing specified events of the user and the live broadcast room; wherein, the appointed events of the user and the live broadcast room are the events obtained in the state obtaining module; the popup module is used for carrying out popup reminding on a user according to the feedback of the timing module and the user state, and the popup reminding can jump to a corresponding interface; the concession module is used for managing the display of a plurality of pop-up windows, so that the pop-up windows can be effectively displayed. The method and the system have the advantages that the user is guided in a targeted mode by combining with the live broadcast content, the interaction between the user and the anchor is improved, and the viscosity and the retention rate of the user are enhanced.

Description

System and method for guiding user by using popup
Technical Field
The invention relates to the technical field of live broadcasting, in particular to a system and a method for guiding a user by using a popup.
Background
With the continuous development of network technology, live broadcasting has become an increasingly popular social channel.
The live broadcast is mainly based on the content, and the content attracting the user is rich in live broadcast content. The operation requirements of the user on live broadcasting are simple and easy to operate. At present, the mainstream live broadcast platform greatly simplifies user operation in a one-key switching mode and the like, and enables users to form more interaction with a main broadcast in live broadcast. However, the guiding performance of the simple method for the user is poor, so that the viscosity is low, the conversion rate is low, and the user is easily lost.
Currently, the mainstream guidance mode combines a gray screen and an arrow as a main mode, and performs novice guidance by indicating a corresponding key to a user. This approach is simple and clear, but still indicative and cannot be combined with live content, resulting in poor guidance.
The prior art about pop-up window mostly assigns different priorities to pop-up windows of different applications for display, especially for pop-up window shielding of some applications which frequently pop-up windows. But this way prevents the pop-up window from interfering with the user, so that the pop-up window cannot play a guiding role. On the other hand, for the pop-up windows in the same application, each pop-up window needs to be displayed, and cannot be managed in a mode of different priorities.
Disclosure of Invention
The technical problem to be solved by the invention is to provide a system and a method for guiding a user by using a popup, and the system and the method are used for guiding the user in a targeted manner by combining the popup with live broadcast content according to the behavior change of a user group in a live broadcast room and a specific time point of the behavior characteristic of a single user, so that the interaction between the user and a main broadcast is improved, and the viscosity and the retention rate of the user are enhanced.
In order to solve the above technical problem, the present invention provides a system for guiding a user by using a popup, which is located at a viewer client, and is characterized in that: the system comprises a state acquisition module, a timing module, a popup module and a yield module;
the state acquisition module is used for acquiring the state of the live broadcast room where the user is currently located, the user behavior, the time length for entering the live broadcast room, whether a popup window exists currently or not and the contact between the user and the anchor;
the information acquired by the state acquisition module is information of both the user and the live broadcast room.
The timing module is used for timing specified events of the user and the live broadcast room; wherein, the appointed events of the user and the live broadcast room are the events obtained in the state obtaining module;
the popup module is used for carrying out popup reminding on a user according to the feedback of the timing module and the user state, and the popup reminding can jump to a corresponding interface;
wherein, the pop-up window area occupies 30% -50% of the application interface. The user state refers to the relation between the user and the anchor, including paying attention to and adding the vermicelli balls.
The concession module is used for managing the display of a plurality of pop-up windows, so that the pop-up windows can be effectively displayed.
As an improvement of the scheme, the live broadcast room state comprises the current online number, the increasing speed of the online number and the gift giving speed.
In the technical scheme, the state of the live broadcast room is judged through the reaction of the user to the anchor broadcast, the emotion high point in the live broadcast room is identified, and the live broadcast room is properly guided when the emotion of the user is optimal, so that the guiding success rate is improved, the operation convenience of the user can be improved, and the behavior inertia of the user is reduced.
As an improvement of the scheme, the user behavior refers to the good and willing behavior of the user on the anchor, and comprises attention, praise and gift giving.
In the technical scheme, the user is provided with the relevant behavior recommendation by identifying the goodwill behaviors of the user, so that more contacts between the user and the anchor can be promoted, and the user viscosity can be enhanced.
As an improvement of the scheme, the timing module sets a plurality of timers in a live broadcast room for a user to time different events respectively.
In the above technical solution, the timing module prepares a timer for each preset event individually. The timing module will create a corresponding timer only when the corresponding event occurs. Compared with the method and the device for establishing the timers in the live broadcasting room, the technical scheme can reduce the content needing to be loaded when the user enters the live broadcasting room, so that the speed of the user in switching the live broadcasting room is improved.
As an improvement of the above scheme, when the user leaves the live broadcast room, the timing module destroys a plurality of timers set in the live broadcast room by the user.
In the technical scheme, the timer is destroyed, so that the memory is released, the switching speed of the live broadcast room and the software running efficiency are improved, and a user has better experience. Meanwhile, the number of timers in the current live broadcast can be kept to be minimum, the running consumption of the client is reduced, the resource consumption is reduced, and the running speed is improved.
As an improvement of the above scheme, the popup module does not set a limit on the duration of the popup prompt.
In the technical scheme, the popup window can be cancelled only through manual operation of the user, so that the user can receive the message reminding and cannot be filtered by events such as temporary walking away of the user, and the reminding message is really received by the user.
As an improvement of the scheme, when at least two pop windows need to pop up at the same time, the yield module randomly selects one of the pop windows for display.
In the technical scheme, one popup window is randomly selected for display, so that different events have the same chance to be displayed.
As an improvement of the above scheme, when a pop window is displayed currently, the yield module increases the time of the timer corresponding to the timing module by a fixed time.
In the above-described embodiment, the fixed time may be any fixed time such as 1 second, 5 seconds, 7 seconds, 10 seconds, 30 seconds, or the like in seconds. Different behaviors may set different fixed times. And delaying the display of the popup window which cannot be displayed by adding timing time. This technical scheme can realize that a plurality of pop-ups all can effectively demonstrate to because the fixed time is shorter, can demonstrate the pop-up in the short time again, still can guarantee better guide effect.
As an improvement of the scheme, when the user switches the live broadcasting room, the concession module cancels the popup window preparation of the popup window module and adds fixed time to the corresponding timer in the timing module.
In the technical scheme, when a user switches the live broadcast room, the function conflict is avoided by canceling the popup preparation, and the current popup display requirement is canceled by adding fixed time to the corresponding timer. Meanwhile, when the live broadcast is switched, the popup module destroys the timer in the live broadcast room, so that destruction of the popup is realized.
Correspondingly, the invention also provides a method for guiding the user by using the pop-up window, which comprises the following steps.
A. The state acquisition module is used for acquiring the state of the live broadcast room where the user is currently located, the user behavior, the time length for entering the live broadcast room, whether a popup window exists currently or not and the contact between the user and the anchor.
In the step, key information fed back by the user in the live broadcast is extracted by acquiring information of the user and information of the live broadcast room, so that a basis is provided for subsequent targeted recommendation.
B. Timing the appointed events of the user and the live broadcast room by using the timing module; and the specified events of the user and the live broadcast room are the events acquired in the state acquisition module.
In the step, the appointed events of the user and the live broadcast room are timed, so that the accurate timing guidance of each key message is realized, and different timing time can be appointed according to different events.
C. And the popup module is used for carrying out popup reminding on the user according to the feedback of the timing module and the user state, and the popup reminding can jump to a corresponding interface.
In the step, corresponding popup reminding is carried out at the appointed time, and the aim of pertinently reminding according to the state of the user and the live broadcast room is fulfilled, so that the guiding effect is improved.
D. The yield module is used for managing the display of a plurality of pop-up windows, so that the pop-up windows can be effectively displayed.
In the step, the popup windows displaying conflicts are reasonably scheduled, so that each popup window can be effectively displayed, and smooth execution of a plurality of guide functions is realized.
The invention has the following beneficial effects.
The invention can carry out targeted guidance on the user according to the progress of the live broadcast room by collecting the information of the user and the live broadcast room, thereby improving the individuation and the effect of the guidance. The invention can make the management and display of each event more orderly and easier to control by carrying out uniform timing management on various behaviors. The invention adopts a popup reminding mode, has the advantages of striking and strengthening the guiding function to the user. The invention performs concessional management on a plurality of pop windows, so that the pop windows can be effectively displayed, thereby not only playing the guiding timeliness, but also ensuring the effect of guiding the user. The invention is carried out at the client and fully utilizes the resources of the client, thereby saving the congestion of the server and avoiding the phenomena of blocking and the like.
Drawings
Fig. 1 is a schematic structural diagram of a system for guiding a user by using a pop-up window according to a first embodiment of the present invention.
Fig. 2 is a schematic diagram of a live event and a guide event obtained in the first embodiment of the present invention.
FIG. 3 is a schematic view of a pop-up window according to a first embodiment of the present invention.
Fig. 4 is a flowchart of a first embodiment of a method for guiding a user by using a pop-up window according to the present invention.
Detailed Description
In order to make the objects, technical solutions and advantages of the present invention more apparent, the present invention will be described in further detail with reference to the accompanying drawings.
In a first embodiment of the present invention, as shown in fig. 1, a system for guiding a user by using pop-up windows is provided, which is located at a viewer client and includes a status acquisition module 100, a timing module 200, a pop-up window module 300, and a yield module 400.
The state obtaining module 100 is configured to obtain a state of a live broadcast room where a user is currently located, a user behavior, a duration of entering the live broadcast room, whether a popup window exists currently, and a contact between the user and a main broadcast.
Specifically, the live room status includes the current number of online persons, the rate of increase of the number of online persons, and the rate of gift presentation. Wherein the current online population is updated every second. The online population increase speed is an increase in the number of people per 3 seconds, and is updated every second. The gift-giving speed is the total amount of gift given every 10 seconds, i.e., the sum of the amounts of gift given by all users in the previous 10 seconds. User behavior refers to user goodwill behavior on the anchor, including attention, praise, gift giving. When the user enters the live broadcast rooms, the user first selects one of the live broadcast rooms, which is of interest for viewing. When the user is not interested in a certain type of anchor, he or she will leave the live room quickly for a short time, and if he or she is interested in the anchor, he or she will spend time staying watching. When the user stays for a certain time period, for example, 1 minute, it indicates that the user has a certain interest in the anchor. If the user likes, pays attention to, or gifts the gift to the anchor, it indicates that the user is very favorite to the anchor, also a symbolically meaningful event. On the other hand, when the anchor is on-air, if the audience interest is successfully detonated, a large number of users stay and a large number of new users are attracted to join, resulting in a rapid rise in the number of people in the live room. In addition, a good anchor may also be to slowly guide users so that a large number of users stay, and although a faster growth rate is not achieved, a larger user population is maintained through a large accumulation so that the audience population within the live room is kept at a higher level. Similarly, another type of anchor broadcasts information that is valuable, while perhaps not detonating the user's mood, may be a higher quality live broadcast, thus causing the user to give gifts at a high density. The events are symbolic events and can be used as indexes for distinguishing the good states of the user and the live broadcast room.
A timing module 200, configured to time designated events of the user and the live broadcast room; and the specified events of the user and the live broadcast room are the events acquired in the state acquisition module.
Specifically, the timer module 200 does not immediately create a timer when the user enters a live broadcast, but creates a timer corresponding to a corresponding event when the event occurs. The timing module 200 creates a timer for each event individually and destroys all current timers when the user leaves the live room. Within the same live broadcast room, a timer, once created, will only be destroyed when the user leaves the live broadcast room. If the specified event occurs again within the same live room, the timing module 200 resets the timer to enable the event to be timed again. For example, after a user first approves the anchor in the live room, the timing module 200 creates a timer for the event. The user does not feedback on the pop-up guide but closes the guide. After a period of time, the user again approves the anchor, and the timing module 200 resets the timer to reboot the user. As shown in fig. 2, each event acquired by the state acquisition module 100 has a certain guidance direction, and the timing module 200 starts timing when the event occurs, and sends out information to perform targeted guidance when the specified time is exhausted.
The popup module 300 is configured to perform popup prompting for the user according to the feedback of the timing module and the user state, and the popup prompting may jump to a corresponding interface.
Specifically, the pop-up module 300 receives the timing information of the timing module 200 and performs pop-up reminding. The pop-up window module 300 does not set a limit on the duration of the pop-up window reminder. As shown in fig. 3, the entire screen is the content of the live broadcast room when there is no popup, and the user can fully enjoy the live broadcast content; when the pop-up module 300 pops up the pop-up, the pop-up area occupies 40% of the application area, and the user can be obviously reminded. And a prompt of 'pay attention to anchor' appears on the popup window, the broadcast start prompt can be received at any time, and an obvious 'pay attention to anchor' button appears below the popup window. When the user clicks the focus anchor button, the user directly focuses on the anchor without clicking a focus key preset by the system. When the object pointed by the pop-up window guide is realized, the guidance pointing direction corresponding to the object pointed by the guide is automatically turned. For example, a user has paid attention to the anchor in the live broadcast room, and when the user approves the anchor, the timing module 200 counts the time according to the event that the anchor is approved, and the end of the time is transmitted to the popup module 300. The pop-up window module 300 determines the guiding direction as "join anchor powder ball" again according to the fact that the guiding direction is "focus on anchor" and the user has focused on anchor, and performs corresponding pop-up window guiding. If the user has focused on the anchor and joined the anchor dough, no pop-window guidance is performed.
A concessional module 400, configured to manage display of multiple pop windows, so that the multiple pop windows can all be effectively displayed.
Specifically, when at least two pop windows need to pop up simultaneously, the yield module 400 randomly selects one of the pop windows for display.
When the pop window is displayed currently, the yield module 400 increases the time of the timer corresponding to the timing module by a fixed time.
When the user switches the live broadcast room, the yield module 400 cancels the pop-up window preparation of the pop-up window module 300 and increases the corresponding timer by a fixed time. For example, if the two events, that is, the "increase speed of the number of people on line reaches a specified value" and the "present gift speed reaches a specified value" are reached at the same time, the yield module 400 randomly selects one of the two events to enable the pop-up window module 300 to be displayed, for example, if the "main play of attention" corresponding to the "increase speed of the number of people on line reaches a specified value" is selected to be displayed in a pop-up window guide manner, the pop-up window module 300 performs a pop-up window guide on the "main play of attention". Because of the current pop-up window, the yield module 400 sends a message to the timing module 200 to increase the timer corresponding to the event that the gift-giving speed reaches the designated value by 5 seconds. When the corresponding time is exhausted, the timing module 200 will resend the information to the pop-up window module 300, and if there are pop-ups being displayed, the yield module 400 will increase the timer corresponding to the event that the gift-presenting speed reaches the specified value by 5 seconds until the corresponding pop-ups are displayed successfully. If the user newly enters a live broadcast room, the trigger event "the time length in the live broadcast room reaches the designated time", the timer starts to time, but the user just needs to switch to the new live broadcast room when the time is over, the yield module 400 sends an instruction to the timing module 200, and the timer is increased by 5 seconds, so that the timer is kept in the timing state until each timer is destroyed.
Accordingly, as shown in fig. 4, the present invention further provides a method for guiding a user by using a pop-up window, including:
s001, the state obtaining module is used for obtaining the state of the live broadcast room where the user is located currently, the user behavior, the time length for entering the live broadcast room, whether a popup window exists currently or not and the contact between the user and the anchor.
In this step, the obtained information is a key index for determining the present embodiment. These pieces of information can be read from the local data file at the client, and after processing, they become the judgment parameters in this embodiment.
S002, timing the appointed events of the user and the live broadcast room by using the timing module; and the specified events of the user and the live broadcast room are the events acquired in the state acquisition module.
In this step, a corresponding timer is set for the event for timing according to the time when the parameters processed in the previous step reach the corresponding index. In this step, a corresponding time delay needs to be set after each event, so that the system processes the specified event and then processes the system, thereby avoiding system congestion and improving system operation efficiency.
And S003, using the popup module to remind a user of popup according to the feedback of the timing module and the user state, wherein the popup reminding can jump to a corresponding interface.
In the step, the popup guide is carried out on the user according to the information in the previous step so as to realize personalized guide and save user operation.
And S004, managing the display of a plurality of pop windows by using the concession module so that the pop windows can be effectively displayed.
In this step, by processing the popup requirements with conflict, a plurality of popup windows can be displayed. When there is no conflicting popup display in the popup display, this step need not be performed. The step ensures the stability and reliability of the system operation.
While the invention has been described in connection with what is presently considered to be the most practical and preferred embodiment, it is to be understood that the invention is not to be limited to the disclosed embodiment, but on the contrary, is intended to cover various modifications and equivalent arrangements included within the spirit and scope of the appended claims.

Claims (10)

1. A system for guiding a user using a pop-up window at a viewer client, comprising: the system comprises a state acquisition module, a timing module, a popup module and a yield module;
the state acquisition module is used for acquiring the state of the live broadcast room where the user is currently located, the user behavior, the time length for entering the live broadcast room, whether a popup window exists currently, the contact between the user and the anchor and the contact between the user and the anchor;
the timing module is used for timing specified events of the user and the live broadcast room; wherein, the appointed events of the user and the live broadcast room are the events obtained in the state obtaining module;
the popup module is used for carrying out popup reminding on a user according to the feedback of the timing module and the user state, and the popup reminding can jump to a corresponding interface;
the concession module is used for managing the display of a plurality of pop-up windows, so that the pop-up windows can be effectively displayed.
2. The system for guiding a user using a popup window of claim 1, wherein the live room status includes a current number of online persons, a rate of increase of the number of online persons, and a rate of gift giving.
3. The system of claim 1, wherein the user behavior is user goodwill of the anchor, and comprises attention, praise, and gift giving.
4. The system for guiding a user using pop-up windows as recited in claim 1, wherein the timing module sets a plurality of timers in a live broadcast room for the user to time different events respectively.
5. The system for guiding a user by using a pop-up window as claimed in claim 1, wherein said timer module destroys a plurality of said timers set for the user in said live broadcast room when the user leaves said live broadcast room.
6. The system for guiding a user by using a pop-up window as claimed in claim 1, wherein the pop-up window module sets no limit on the duration of the pop-up window reminder.
7. The system of claim 1, wherein the concession module randomly selects one of the at least two pop windows for presentation when the pop windows are simultaneously popped.
8. The system as claimed in claim 1, wherein the yielding module increases the corresponding timer time in the timing module by a fixed time when there is a pop window currently displayed.
9. The system as claimed in claim 1, wherein when the user switches the live broadcasting room, the concession module cancels the preparation of the pop window module and adds a fixed time to the corresponding timer of the timing module.
10. A method for guiding a user using a pop-up window, comprising:
A. using the status acquisition module of any one of claims 1-9 to acquire the status of the live broadcast room where the user is currently located, the user behavior, the time length for entering the live broadcast room, and whether a popup window exists currently;
B. timing specified events of a user and a live room using a timing module according to any of claims 1-9; wherein, the appointed events of the user and the live broadcast room are the events obtained in the state obtaining module;
C. using the pop-up module of any one of claims 1-9 to pop-up remind a user according to the feedback of the timing module and the user status, and the pop-up remind can jump to the corresponding interface;
D. use of the yield module of any of claims 1-9 to manage the presentation of a plurality of pop-windows such that each of the plurality of pop-windows can be effectively presented.
CN202110134096.0A 2020-10-30 2021-02-01 System and method for guiding user by using popup Pending CN112804553A (en)

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