CN113157370A

CN113157370A - Page display method and device, electronic equipment and storage medium

Info

Publication number: CN113157370A
Application number: CN202110402682.9A
Authority: CN
Inventors: 张艺萌; 霍继伟; 赵娜; 李鑫楠
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-04-14
Filing date: 2021-04-14
Publication date: 2021-07-23
Anticipated expiration: 2041-04-14
Also published as: CN113157370B

Abstract

The method comprises the steps of responding to a starting instruction of a target account to an application program, obtaining attribute information of the target account and obtaining an open screen page of the application program, generating target media content corresponding to the target account based on the attribute information of the target account and preset media content, splicing the target media content in the open screen page, generating a target open screen page corresponding to the target account, and further displaying the target open screen page corresponding to the target account in the starting process of the application program. Because the target media content is related to the corresponding attribute information, and the attribute information of each account is different, the target open-screen page generated based on the target media content is also related to the account, so that the attraction to the user is improved, and the corresponding conversion rate can be improved.

Description

Page display method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of computer technologies, and in particular, to a page display method and apparatus, an electronic device, and a storage medium.

Background

With the development of computer technology, the way of displaying an open screen advertisement when a terminal application of an intelligent device is started is more and more favored by advertisers. The existing open screen advertisement generally accesses a third-party software tool development kit with an advertisement service during terminal application development, and advertisement content is preset so as to attract users to click and complete conversion.

However, in the current open screen advertisement, the preset fixed advertisement content has a general attraction to the user, so that the conversion rate of the advertisement is low and the expected effect cannot be achieved.

Disclosure of Invention

The disclosure provides a page display method, a page display device, an electronic device and a storage medium, which are used for at least solving the problem that fixed advertisement content preset in open-screen advertisements in the related art lacks attraction to users. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided a page display method, including:

responding to a starting instruction of a target account to an application program, and acquiring attribute information of the target account and an open screen page of the application program;

generating target media content corresponding to the target account based on the attribute information of the target account and preset media content;

splicing the target media content in the screen opening page to generate a target screen opening page corresponding to the target account;

and displaying a target screen opening page corresponding to the target account in the starting process of the application program.

In one embodiment, the attribute information of the target account comprises an account identification of the target account; the generating of the target media content corresponding to the target account based on the attribute information of the target account and the preset media content includes: and splicing the account identification with preset media content based on the account identification of the target account to obtain spliced target media content corresponding to the target account.

In one embodiment, before the splicing the account identifier with the preset media content, the method further includes: acquiring the length of the account identifier; and determining the content of the account identifier spliced with the preset media content in the account identifier based on the length of the account identifier and the target length.

In one embodiment, the splicing the account identifier with the preset media content includes: and splicing the account identification before the first character of the preset media content.

In one embodiment, the attribute information of the target account comprises location information of the target account; the generating of the target media content corresponding to the target account based on the attribute information of the target account and the preset media content includes: determining a corresponding place name based on the position information of the target account; and splicing the place name and preset media content according to the display form of the target media content to generate the target media content corresponding to the target account.

In one embodiment, before acquiring the open page of the application program, the method further includes: acquiring description information of the application program; and generating an open-screen page template corresponding to the classification based on the description information of the application program and the page resources classified in advance.

In one embodiment, the acquiring the open page of the application program includes: obtaining category information corresponding to the current moment, searching for an open screen page template matched with the category information, and taking the matched open screen page template as an open screen page of the application program.

In one embodiment, the splicing the target media content in the open-screen page to generate a target open-screen page corresponding to the target account includes: and splicing the target media content in the screen-opening page in a floating layer mode to generate a target screen-opening page corresponding to the target account, wherein the area of the target media content is smaller than that of the screen-opening page.

According to a second aspect of the embodiments of the present disclosure, there is provided a page display method, including:

receiving a starting instruction of a target account to an application program, which is sent by a client, acquiring attribute information of the target account and acquiring a screen opening page of the application program;

and returning the target screen opening page to the client, wherein the target screen opening page is used for indicating the client to display the target screen opening page in the process of starting the application program.

According to a third aspect of the embodiments of the present disclosure, there is provided a page displaying apparatus, including:

the data acquisition module is configured to execute a starting instruction of a target account to an application program, acquire attribute information of the target account and acquire an open screen page of the application program;

the target media content generation module is configured to execute generation of target media content corresponding to the target account based on the attribute information of the target account and preset media content;

the target screen-opening page generation module is configured to execute splicing of the target media content in the screen-opening page and generate a target screen-opening page corresponding to the target account;

and the display module is configured to display a target screen opening page corresponding to the target account in the starting process of the application program.

In one embodiment, the attribute information of the target account comprises an account identification of the target account; the target media content generation module is configured to perform: and splicing the account identification with preset media content based on the account identification of the target account to obtain spliced target media content corresponding to the target account.

In one embodiment, the apparatus further comprises: the content determination module of the account identifier is configured to obtain the length of the account identifier; and determining the content of the account identifier spliced with the preset media content in the account identifier based on the length of the account identifier and the target length.

In one embodiment, the target media content generation module is further configured to perform: and splicing the account identification before the first character of the preset media content to obtain the spliced target media content corresponding to the target account.

In one embodiment, the attribute information of the target account comprises location information of the target account; the target media content generation module is configured to perform: determining a corresponding place name based on the position information of the target account; and splicing the place name and preset media content according to the display form of the target media content to generate the target media content corresponding to the target account.

In one embodiment, the apparatus further includes an open-screen page template generation module configured to perform: before acquiring the screen opening page of the application program, acquiring the description information of the application program; generating an open-screen page template corresponding to the classification based on the description information of the application program and page resources classified in advance; the data acquisition module is configured to perform: obtaining category information corresponding to the current moment, searching for an open screen page template matched with the category information, and taking the matched open screen page template as an open screen page of the application program.

In one embodiment, the target open page generation module is configured to perform: and splicing the target media content in the screen-opening page in a floating layer mode to generate a target screen-opening page corresponding to the target account, wherein the area of the target media content is smaller than that of the screen-opening page.

According to a fourth aspect of the embodiments of the present disclosure, there is provided a page displaying apparatus, including:

the data acquisition module is configured to execute a starting instruction of a target account to an application program sent by a receiving client, acquire attribute information of the target account and acquire an open screen page of the application program;

and the forwarding module is configured to execute returning of the target screen opening page to the client, wherein the target screen opening page is used for indicating the client to display the target screen opening page in the process of starting the application program.

According to a fifth aspect of embodiments of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to cause the electronic device to perform the page presentation method described in any embodiment of the first aspect.

According to a sixth aspect of embodiments of the present disclosure, there is provided a server including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to enable the machine to execute the page presentation method described in any embodiment of the second aspect.

According to a seventh aspect of the embodiments of the present disclosure, there is provided a storage medium, where instructions, when executed by a processor of an electronic device or a server, enable the electronic device or the server to perform the page display method described in any one of the first aspect or the second aspect.

According to an eighth aspect of embodiments of the present disclosure, there is provided a computer program product, the program product comprising a computer program, the computer program being stored in a readable storage medium, from which at least one processor of a device reads and executes the computer program, so that the device performs the page presentation method described in any one of the first or second aspects.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects: the method comprises the steps of responding to a starting instruction of a target account for an application program, obtaining attribute information of the target account and obtaining a screen opening page of the application program, generating target media content corresponding to the target account based on the attribute information of the target account and preset media content, splicing the target media content in the screen opening page, generating the target screen opening page corresponding to the target account, and displaying the target screen opening page corresponding to the target account in the starting process of the application program. Because the target media content is related to the corresponding attribute information, and the attribute information of each account is different, the target open-screen page generated based on the target media content is also related to the account, so that the attraction to the user is improved, and the corresponding conversion rate can be improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

FIG. 1 is a diagram illustrating an application environment for a page presentation method in accordance with an exemplary embodiment.

FIG. 2 is a flow diagram illustrating a page presentation method in accordance with an exemplary embodiment.

FIG. 3 is a schematic diagram illustrating steps for generating target media content according to an exemplary embodiment.

FIG. 4 is a schematic diagram illustrating a step of generating target media content according to another exemplary embodiment.

FIG. 5 is a schematic diagram illustrating a step of obtaining an open page in accordance with an exemplary embodiment.

FIG. 6A is a pictorial diagram illustrating the presentation of an open page template, according to an exemplary embodiment.

FIG. 6B is a display diagram illustrating a target open screen page in accordance with an illustrative embodiment.

Fig. 7 is a flowchart illustrating a page presentation method according to another exemplary embodiment.

FIG. 8 is a block diagram illustrating a page presentation apparatus according to an example embodiment.

Fig. 9 is a block diagram illustrating a page presentation apparatus according to another exemplary embodiment.

FIG. 10 is a block diagram illustrating an electronic device in accordance with an example embodiment.

FIG. 11 is a block diagram illustrating a server in accordance with an example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

The data (account attributes, location information, etc.) to which the present disclosure relates may be data that is authorized by the user or sufficiently authorized by various parties.

The page display method provided by the disclosure can be applied to the application environment shown in fig. 1. Wherein the terminal 110 interacts with the server 120 through the network. Specifically, the terminal 110 has a client of the application program installed therein, and the server 120 is a background server corresponding to the client of the application program. The terminal 110 may be, but is not limited to, various personal computers, notebook computers, smart phones, tablet computers, and portable wearable devices, and the server 120 may be implemented by a stand-alone server or a server cluster composed of a plurality of servers.

The page display method provided by the embodiment can be applied to the terminal 110, can also be applied to the server 120, and is realized through interaction with the terminal 110. As shown in fig. 2, a page display method is provided, and this embodiment takes the application of the method to a terminal as an example for description, and includes the following steps:

in step S210, in response to a starting instruction of the target account for the application program, attribute information of the target account is acquired and an open page of the application program is acquired.

The target account refers to a user account which is currently operating the application program to start the application program. The start instruction is an instruction or command instructing the terminal to start the application program. The attribute information of the target account includes, but is not limited to, an account identifier of the target account or location information of the target account. The open screen page is a page with propaganda or promotion displayed in a picture or video mode in the starting process of the application program, the display time is about 5 seconds generally, and the open screen page is automatically closed and enters the main page of the application program after the display is finished. Specifically, the open screen page may be preset, or may be obtained from a software service package accessed by a third party having an advertisement service. In this embodiment, when the target account needs to use a certain application program in the terminal, the terminal initiates a start instruction for the application program, for example, by clicking an icon of the corresponding application program in the terminal, the start instruction for the application program is initiated. And the terminal responds to the starting instruction, acquires the attribute information of the target account based on the identification of the target account, and acquires the screen-opening page from a software service package accessed by a third party or acquires a preset screen-opening page.

In step S220, target media content corresponding to the target account is generated based on the attribute information of the target account and preset media content.

The preset media content refers to preset advertisement content, and includes brand propaganda or promotion content, and may also be propaganda or promotion content of related products. Because fixed advertisement content is displayed in the current open screen advertisement, namely the advertisement content seen by each person is the same, the personalized attraction is lacked. Based on the method and the device, the target media content corresponding to the target account is generated by combining the attribute information of the target account and the preset media content. It can be understood that the target media content includes the attribute information of the target account, and the final generated target media content is different because the attribute information of each account is different. And because the finally generated target media content is related to the corresponding account, the attraction of the user can be improved.

In step S230, the target media content is spliced in the open screen page to generate a target open screen page corresponding to the target account.

Specifically, the obtained target media content is spliced in the open-screen page, and the spliced target open-screen page corresponding to the target account is obtained because the target media content is related to the corresponding account, and the target open-screen page is the page to be finally displayed.

In step S240, in the starting process of the application program, a target screen-open page corresponding to the target account is displayed.

Specifically, in the starting process of the application program, a target screen opening page corresponding to the target account is displayed, so that the attraction to the user is improved.

According to the page display method, the attribute information of the target account and the open screen page of the application program are obtained by responding to the starting instruction of the target account to the application program, the target media content corresponding to the target account is generated based on the attribute information of the target account and the preset media content, the target media content is spliced in the open screen page, the target open screen page corresponding to the target account is generated, and then the target open screen page corresponding to the target account is displayed in the starting process of the application program. Because the target media content is related to the corresponding attribute information, and the attribute information of each account is different, the target open-screen page generated based on the target media content is also related to the account, so that the attraction to the user is improved, and the corresponding conversion rate can be improved.

In an exemplary embodiment, the attribute information of the target account may include an account identification of the target account; generating target media content corresponding to the target account based on the attribute information of the target account and preset media content, specifically including: and splicing the account identification with the preset media content based on the account identification of the target account to obtain the spliced target media content corresponding to the target account. The account identifier is a name used for identifying the user identity when the user logs in the application program, for example, a nickname used by the user. Therefore, in this embodiment, based on the account identifier of the target account, the account identifier is spliced with the preset media content, so that the target media content corresponding to the target account can be obtained.

Specifically, in an exemplary embodiment, as shown in fig. 3, splicing the account identifier with the preset media content specifically includes:

in step S310, the length of the account identifier is acquired.

The length of the account identifier refers to the length of the character corresponding to the account identifier, that is, the length of the character corresponding to the nickname used by the user. For example, if the nickname used by the user includes 5 Chinese characters and 3 letters, the corresponding character length is 8.

In step S320, the content of the account id spliced with the preset media content in the account id is determined based on the length of the account id and the target length.

The target length is the maximum length of characters in the account identifier spliced when the target media content is generated. Due to the limitation of a terminal display interface, when the account identifier is too long, the preset media content after the target media content is generated may not be displayed. Based on this, the present embodiment may preset a target length of the account identifier for splicing, and determine whether the length of the account identifier is greater than the target length before generating the target media content. If the length of the account identifier is not greater than (i.e. less than or equal to) the target length, all the contents of the target account are used as the contents of the spliced account identifier; if the length of the account identifier is greater than the target length, intercepting the content of the target length from the first character of the account identifier as the content of the spliced account identifier. It is understood that the target length may be a fixed value set in advance, or may be a different value set based on a difference in display size of the terminal.

In step S330, the content based on the determined account identifier is spliced with the preset media content to obtain the target media content corresponding to the target account.

Specifically, based on the content of the account identifier spliced with the preset media content in the determined account identifier, the content is spliced with the preset media content, so as to obtain the target media content corresponding to the target account. In this embodiment, in order to improve the attention of the user to the target media content, the content of the account identifier may be spliced before the first character of the preset media content, that is, the content of the account identifier is displayed at the primary position, so as to enhance the attraction of the user to improve the corresponding conversion rate.

In the above embodiment, based on the difference in the lengths of the account identifiers, all or part of the contents of the account identifiers are intercepted and spliced with the preset media contents to generate the target media contents corresponding to the target account, so that the display effect of the target media contents is improved.

In an exemplary embodiment, the attribute information of the target account may include location information of the target account; as shown in fig. 4, generating the target media content corresponding to the target account based on the attribute information of the target account and the preset media content may specifically include:

in step S410, a corresponding place name is determined based on the location information of the target account.

The location information of the target account refers to a current location of the target account, such as AA, BB city, province. Generally, the Positioning can be obtained by GPS (Global Positioning System), which is not limited in this embodiment. It can be understood that no matter what manner is used to obtain the attribute information, such as the location information or the account identifier, of the target account, the attribute information is obtained after the target account is fully authorized. Specifically, the location name is a location name determined based on the current location of the target account, and a corresponding range may be set as needed. For example, if the current location of the target account is determined by province, the corresponding place name may be determined as AA, and if the current location of the target account is determined by city, the corresponding place name may be determined as BB.

In step S420, the place name and the preset media content are spliced according to the display form of the target media content, so as to generate the target media content corresponding to the target account.

The display form of the target media content may be a preset display template, which is obtained by splicing the place name and the preset media content in different forms. For example, the spliced target media content may be "Hi, friends in Beijing, autumn and winter exploded! "or" autumn and winter exploded money, seen by friends in Beijing! ". In this embodiment, the place name and the preset media content are spliced based on the display form of the target media content, so as to generate the target media content corresponding to the target account.

In an exemplary embodiment, the environment status corresponding to the location information may also be obtained based on the location information of the target account, and the target media content may be correspondingly displayed based on the environment status. The environmental conditions include, but are not limited to, weather conditions (e.g., sunny days, rainy days, etc.), air conditions (e.g., excellent, good, and pollution levels, etc.), and the like. Fig. 6B is a schematic view illustrating the target open-screen page, and as shown in fig. 6B, when the environmental status is a weather status, and if the environmental status corresponding to the location information acquired based on the location information of the target account is rainy, the background corresponding to the area where the target media content is displayed in fig. 6B may be a corresponding rainy status.

In the above embodiment, the corresponding place name is determined based on the location information of the target account, and the place name and the preset media content are spliced according to the display form of the target media content, so as to generate the target media content corresponding to the target account. Which increases the appeal to the user by adding location information related to the user when generating the target media content.

In an exemplary embodiment, as shown in fig. 5, acquiring the open page of the application program may specifically include:

in step S510, description information of the application program is acquired.

The description information of the application program comprises an icon of the application program, the name of the application program, a brand slogan or a slogan of the application program and the like. Since the open-screen page is a page with brand promotion or promotion displayed in a picture or video mode in the starting process of the application program, in this embodiment, the description information of the application program is acquired, and thus the corresponding open-screen page template is generated based on the description information of the application program through subsequent steps.

In step S520, an open-screen page template corresponding to the classification is generated based on the description information of the application and the pre-classified page resources.

The page resource refers to a picture resource for generating an open screen page. The classification is a process of classifying the page resources based on specific picture information and combining a certain classification basis. Specifically, the classification of the present embodiment may include, but is not limited to, season, holiday, and environmental conditions, wherein the environmental conditions include, but are not limited to, weather conditions (e.g., sunny days, rainy days, etc.), air conditions (e.g., excellent, good, and pollution level, etc.), and the like. For example, taking the classification as the season as an example, the category of each page resource is determined based on the specific picture information in the page resource, such as belonging to a spring category, a summer category, a fall category or a winter category. And then generating an open-screen page template corresponding to the classification based on the description information of the application program and the classified page resources. The open-screen page template is obtained by loading description information of the application program in the page resource based on the original page resource, and the specific form of the open-screen page template is shown in fig. 6A. And because the page resources are classified correspondingly based on the classification basis, the obtained open-screen page template also has corresponding classification.

In step S530, category information corresponding to the current time is obtained, a screen-opening page template matched with the category information is searched for, and the matched screen-opening page template is used as a screen-opening page of the application program.

Here, the current time is a time at which a start instruction for the application program is initiated. The category information corresponding to the current time may be a category corresponding to the current time determined based on time, such as season, holiday, and the like. Or may be a category determined based on the environmental status at the current time, wherein the environmental status includes, but is not limited to, weather status (e.g., sunny day, rainy day, etc.), air status (e.g., excellent, good, pollution level, etc.), and the like. For example, taking the environmental status as the weather status as an example, the corresponding category may be determined based on the weather status corresponding to the current geographic location of the target account at the current time, so as to search for the open-screen page template matched with the category information, and use the matched open-screen page template as the open-screen page of the application program.

In the above embodiment, by acquiring the description information of the application program, the open-screen page template corresponding to the classification is generated based on the description information of the application program and the page resources classified in advance, the category information corresponding to the current time is acquired, the open-screen page template matched with the category information is searched, and the matched open-screen page template is used as the open-screen page of the application program. Compared with the method for acquiring the open-screen page from the software service package accessed by the third party with the advertisement service, the open-screen page more suitable for the current use scene can be obtained.

In an exemplary embodiment, splicing the target media content in the open screen page to generate a target open screen page corresponding to the target account specifically includes: and splicing the target media content in the screen opening page in a floating layer mode to generate a target screen opening page corresponding to the target account, wherein the area of the target media content is smaller than that of the screen opening page. Wherein, the mode of the floating layer means that the splicing is carried out in a layer mode. If the target media content is displayed on the screen-opened page layer in a layer manner, as shown in fig. 6B, since the area of the target media content is usually much smaller than the area of the screen-opened page, the target media content is displayed on the screen-opened page layer in a floating layer manner, and only the area of a part of the screen-opened page needs to be shielded, thereby ensuring the display effect.

In an exemplary embodiment, as shown in fig. 7, a page display method is provided, and this embodiment takes the application of the method to a server as an example for explanation, and includes the following steps:

in step S710, a start instruction of the application program from the target account sent by the client is received, and attribute information of the target account and an open page of the application program are obtained.

Specifically, when the target account needs to use a certain application, a start instruction for the application is initiated, for example, by clicking an icon of the corresponding application in the terminal, the start instruction for the application is initiated. The corresponding application program, namely the client responds to the starting instruction and sends the starting instruction to the server. And after receiving the starting instruction, the server acquires attribute information of the target account based on the identification of the target account, and acquires a screen-opening page from a software service package accessed by a third party or acquires a preset screen-opening page.

In step S720, target media content corresponding to the target account is generated based on the attribute information of the target account and preset media content.

The preset media content refers to preset advertisement content, and includes brand propaganda or promotion content, and may also be propaganda or promotion content of related products. Because fixed advertisement content is displayed in the current open screen advertisement, namely the advertisement content seen by each person is the same, the current open screen advertisement lacks the attraction of users. Based on the method and the device, the target media content corresponding to the target account is generated by combining the attribute information of the target account and the preset media content. It can be understood that the target media content includes the attribute information of the target account, and the final generated target media content is different because the attribute information of each account is different. And because the finally generated target media content is related to the corresponding account, the attraction of the user can be improved.

In step S730, the target media content is spliced in the open screen page to generate a target open screen page corresponding to the target account.

In step S740, the target screen-open page is returned to the client.

Specifically, the server returns the generated target screen opening page to the client. The target screen opening page is used for indicating the client to display the target screen opening page in the process of starting the application program.

According to the page display method, the attribute information of the target account and the open screen page of the application program are obtained by receiving a starting instruction of the application program corresponding to the target account sent by the client, the target media content corresponding to the target account is generated based on the attribute information of the target account and the preset media content, the target media content is spliced in the open screen page to generate the target open screen page corresponding to the target account, and then the target open screen page is returned to the client, so that the client displays the target open screen page corresponding to the target account in the process of starting the application program. Because the target media content is related to the corresponding attribute information, and the attribute information of each account is different, the target open-screen page generated based on the target media content is also related to the account, so that the attraction to the user is improved, and the corresponding conversion rate can be improved.

In an exemplary embodiment, the attribute information of the target account includes an account identification of the target account; generating target media content corresponding to the target account based on the attribute information of the target account and preset media content, including: and splicing the account identification with preset media content based on the account identification of the target account to obtain spliced target media content corresponding to the target account.

In an exemplary embodiment, the account identifier is spliced with the preset media content, specifically, the account identifier of the target account is spliced before the first character of the preset media content, so as to obtain the spliced target media content corresponding to the target account.

In an exemplary embodiment, the account identifier is spliced with the preset media content, and the method further includes: acquiring the length of the account identifier; and determining the content of the account identifier spliced with the preset media content in the account identifier based on the length of the account identifier and the target length, and further splicing the determined content of the account identifier with the preset media content. Specifically, the method comprises the following steps: if the length of the account identifier is greater than the target length, intercepting the content of the target length from the first character of the account identifier, taking the intercepted content of the target length as the content of the account identifier spliced with the preset media content, and splicing the content with the preset media content, so as to obtain the spliced target media content corresponding to the target account. And if the length of the account identifier is not greater than the target length, all the content of the account identifier is used as the content of the account identifier spliced with the preset media content and spliced with the preset media content, so that the spliced target media content corresponding to the target account is obtained.

In an exemplary embodiment, the attribute information of the target account includes location information of the target account; generating target media content corresponding to the target account based on the attribute information of the target account and preset media content, including: determining a corresponding place name based on the position information of the target account; and splicing the place name and preset media content according to the display form of the target media content to generate the target media content corresponding to the target account.

In an exemplary embodiment, before acquiring the open page of the application program, the method further includes: acquiring description information of the application program; and generating an open-screen page template corresponding to the classification based on the description information of the application program and the page resources classified in advance.

In an exemplary embodiment, acquiring the open page of the application program includes: obtaining category information corresponding to the current moment, searching for an open screen page template matched with the category information, and taking the matched open screen page template as an open screen page of the application program.

In an exemplary embodiment, the splicing the target media content in the open-screen page to generate a target open-screen page corresponding to the target account specifically includes: and splicing the target media content in the screen-opening page in a floating layer mode to generate a target screen-opening page corresponding to the target account, wherein the area of the target media content is smaller than that of the screen-opening page.

It should be understood that although the various steps in the flowcharts of fig. 1-7 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 1-7 may include multiple steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed in turn or alternately with other steps or at least some of the other steps.

FIG. 8 is a block diagram illustrating a page presentation apparatus according to an exemplary embodiment. Referring to fig. 8, the apparatus includes a data acquisition module 802, a target media content generation module 804, a target open screen page generation module 806 and a presentation module 808, wherein:

the data acquisition module 802 is configured to execute a starting instruction of an application program in response to a target account, acquire attribute information of the target account, and acquire an open screen page of the application program;

a target media content generating module 804 configured to execute generating target media content corresponding to the target account based on the attribute information of the target account and preset media content;

a target open-screen page generating module 806, configured to execute splicing the target media content in the open-screen page, and generate a target open-screen page corresponding to the target account;

a display module 808 configured to display a target screen-open page corresponding to the target account during the starting process of the application program.

In one embodiment, the attribute information of the target account includes an account identification of the target account; the target media content generation module is configured to perform: and splicing the account identification with preset media content based on the account identification of the target account to obtain spliced target media content corresponding to the target account.

In one embodiment, the attribute information of the target account includes location information of the target account; the target media content generation module is configured to perform: determining a corresponding place name based on the position information of the target account; and splicing the place name and preset media content according to the display form of the target media content to generate the target media content corresponding to the target account.

In one embodiment, the apparatus further comprises an open-screen page template generation module configured to perform: before acquiring the screen opening page of the application program, acquiring the description information of the application program; generating an open-screen page template corresponding to the classification based on the description information of the application program and page resources classified in advance; the data acquisition module is configured to perform: obtaining category information corresponding to the current moment, searching for an open screen page template matched with the category information, and taking the matched open screen page template as an open screen page of the application program.

With regard to the apparatus in the above-mentioned embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method (the embodiment shown in fig. 1 to 6), and will not be described in detail here.

FIG. 9 is a block diagram illustrating a page presentation apparatus according to an exemplary embodiment. Referring to fig. 9, the apparatus includes a data acquisition module 902, a target media content generation module 904, a target open screen page generation module 906, and a transmission module 908, wherein:

the data acquisition module 902 is configured to execute a starting instruction of a target account to an application program sent by a receiving client, acquire attribute information of the target account, and acquire an open screen page of the application program;

a target media content generating module 904 configured to execute generating target media content corresponding to the target account based on the attribute information of the target account and preset media content;

a target open-screen page generating module 906, configured to execute splicing the target media content in the open-screen page, and generate a target open-screen page corresponding to the target account;

a sending module 908 configured to execute returning the target screen-open page to the client, where the target screen-open page is used to instruct the client to display the target screen-open page in a process of starting the application program.

With regard to the apparatus in the above embodiment, the specific manner in which each module performs operations has been described in detail in the method embodiment corresponding to fig. 7, and will not be elaborated here.

FIG. 10 is a block diagram illustrating an apparatus for page presentation Z00, according to an example embodiment. For example, device Z00 may be a mobile phone, computer, digital broadcast terminal, messaging device, game console, tablet device, medical device, fitness device, personal digital assistant, and the like.

Referring to fig. 10, device Z00 may include one or more of the following components: a processing component Z02, a memory Z04, a power component Z06, a multimedia component Z08, an audio component Z10, an interface for input/output (I/O) Z12, a sensor component Z14 and a communication component Z16.

The processing component Z02 generally controls the overall operation of the device Z00, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component Z02 may include one or more processors Z20 to execute instructions to perform all or part of the steps of the method described above. Further, the processing component Z02 may include one or more modules that facilitate interaction between the processing component Z02 and other components. For example, the processing component Z02 may include a multimedia module to facilitate interaction between the multimedia component Z08 and the processing component Z02.

The memory Z04 is configured to store various types of data to support operations at device Z00. Examples of such data include instructions for any application or method operating on device Z00, contact data, phonebook data, messages, pictures, videos, etc. The memory Z04 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power supply component Z06 provides power to the various components of the device Z00. The power component Z06 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device Z00.

The multimedia component Z08 comprises a screen between the device Z00 and the user providing an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component Z08 includes a front facing camera and/or a rear facing camera. When device Z00 is in an operating mode, such as a capture mode or a video mode, the front-facing camera and/or the rear-facing camera may receive external multimedia data. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component Z10 is configured to output and/or input an audio signal. For example, the audio component Z10 includes a Microphone (MIC) configured to receive external audio signals when the device Z00 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory Z04 or transmitted via the communication component Z16. In some embodiments, the audio component Z10 further includes a speaker for outputting audio signals.

The I/O interface Z12 provides an interface between the processing component Z02 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor assembly Z14 includes one or more sensors for providing status assessment of various aspects to the device Z00. For example, sensor assembly Z14 may detect the open/closed state of device Z00, the relative positioning of the components, such as the display and keypad of device Z00, sensor assembly Z14 may also detect a change in the position of one component of device Z00 or device Z00, the presence or absence of user contact with device Z00, the orientation or acceleration/deceleration of device Z00, and a change in the temperature of device Z00. The sensor assembly Z14 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly Z14 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly Z14 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component Z16 is configured to facilitate wired or wireless communication between device Z00 and other devices. Device Z00 may access a wireless network based on a communication standard, such as WiFi, a carrier network (such as 2G, 3G, 4G, or 5G), or a combination thereof. In an exemplary embodiment, the communication component Z16 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component Z16 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the device Z00 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, there is also provided a computer readable storage medium, such as the memory Z04, comprising instructions executable by the processor Z20 of the device Z00 to perform the above method. For example, the computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

Fig. 11 is a block diagram illustrating an apparatus for page presentation S00 according to an example embodiment. For example, the device S00 may be a server. Referring to FIG. 11, device S00 includes a processing component S20 that further includes one or more processors and memory resources represented by memory S22 for storing instructions, e.g., applications, that are executable by processing component S20. The application program stored in the memory S22 may include one or more modules each corresponding to a set of instructions. Further, the processing component S20 is configured to execute instructions to perform the page presentation method described above.

The device S00 may also include a power supply component S24 configured to perform power management of the device S00, a wired or wireless network interface S26 configured to connect the device S00 to a network, and an input-output (I/O) interface S28. The device S00 may operate based on an operating system stored in the memory S22, such as Windows Server, Mac OS X, Unix, Linux, FreeBSD, or the like.

In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as the memory S22 comprising instructions, executable by the processor of the device S00 to perform the above method is also provided. The storage medium may be a computer-readable storage medium, which may be, for example, a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, there is also provided a computer program product, which includes a computer program, the computer program being stored in a readable storage medium, from which at least one processor of a device reads and executes the computer program, so that the device performs the page presentation method described in the above embodiments.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. A page display method is characterized by comprising the following steps:

2. The page display method according to claim 1, wherein the attribute information of the target account includes an account identifier of the target account; the generating of the target media content corresponding to the target account based on the attribute information of the target account and the preset media content includes:

and splicing the account identification with preset media content based on the account identification of the target account to obtain spliced target media content corresponding to the target account.

3. The page display method according to claim 2, wherein before the splicing the account identifier with the preset media content, the method further comprises:

acquiring the length of the account identifier;

and determining the content of the account identifier spliced with the preset media content in the account identifier based on the length of the account identifier and the target length.

4. A page display method is characterized by comprising the following steps:

5. A page display apparatus, comprising:

6. A page display apparatus, comprising:

7. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the page presentation method of any one of claims 1 to 3.

8. A server, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the page presentation method of claim 4.

9. A computer-readable storage medium, wherein instructions in the computer-readable storage medium, when executed by a processor, enable performance of the page presentation method of any of claims 1 to 4.

10. A computer program product comprising a computer program, characterized in that the computer program realizes the page presentation method of any one of claims 1 to 4 when executed by a processor.