CN113254784A

CN113254784A - Information display method and device, electronic equipment and storage medium

Info

Publication number: CN113254784A
Application number: CN202110677919.4A
Authority: CN
Inventors: 段勇
Original assignee: Beijing Dajia Internet Information Technology Co Ltd
Current assignee: Beijing Dajia Internet Information Technology Co Ltd
Priority date: 2021-06-18
Filing date: 2021-06-18
Publication date: 2021-08-13

Abstract

The method comprises the steps of receiving a broadcast information request of a target account sent by a client, acquiring a to-be-displayed information category matched with attribute information of the target account, and returning a plurality of pieces of recommendation information corresponding to the matched to-be-displayed information category to the client, so that the client can generate and display a broadcast information page corresponding to the target account according to the recommendation information. The recommendation information of the broadcasting information page by the server side is uniformly controlled, and the recommendation information is obtained based on the attribute information of the target account in a matching mode, so that different recommendation information can be returned according to different attribute information of the account, the actual characteristics of the account are better fitted, the attention of the account is more easily aroused, and the conversion rate of the broadcasting information page is favorably improved.

Description

Information display method and device, electronic equipment and storage medium

Technical Field

The present disclosure relates to the field of information processing technologies, and in particular, to an information display method and apparatus, an electronic device, and a storage medium.

Background

With the development of information processing technology, various websites and clients are rapidly developed like bamboo shoots in the spring after rain. In the application program of the client, the recommendation information is generally shown on some function pages of the application program, so as to achieve the purpose of advertising, publicity or notification.

In the related art, the recommendation information is generally issued through the service control interfaces related to the functions, and the total amount of information issued by each service control interface is large due to the fact that each service control interface independently processes the recommendation information, so that the core content of the recommendation information on the function page is not prominent, and the conversion rate of the core content is low.

Disclosure of Invention

The present disclosure provides an information display method, an information display apparatus, an electronic device, and a storage medium, to at least solve a problem of low recommended information conversion rate in the related art. The technical scheme of the disclosure is as follows:

according to a first aspect of the embodiments of the present disclosure, there is provided an information display method including:

receiving a broadcasting information request of a target account sent by a client, wherein the broadcasting information request carries attribute information of the target account;

acquiring a to-be-displayed information category matched with the attribute information of the target account, wherein the to-be-displayed information category comprises a plurality of corresponding pieces of recommendation information;

and returning a plurality of pieces of recommendation information corresponding to the matched information category to be displayed to the client, wherein the recommendation information is used for indicating the client to generate and display a broadcasting information page corresponding to the target account.

In one embodiment, the attribute information of the target account comprises an account tag of the target account; the acquiring of the information category to be displayed matched with the attribute information of the target account comprises the following steps: inquiring the type of the information to be displayed matched with the account label in preset configuration information based on the account label of the target account; and acquiring a plurality of pieces of recommendation information corresponding to the matched information category to be displayed.

In one embodiment, before the obtaining of the category of information to be displayed that matches the attribute information of the target account, the method further includes: and establishing a mapping relation between the account label and the information category to be displayed, and generating corresponding configuration information.

In one embodiment, after receiving the request for the broadcasting information of the target account sent by the client, the method further includes: acquiring a background image corresponding to the attribute information of the target account; and returning the background image to the client, wherein the background image is used for indicating the client to generate and display a broadcast information page corresponding to the target account according to the background image and the recommendation information.

In one embodiment, the recommendation information has a corresponding recommendation priority; the step of returning a plurality of pieces of recommendation information corresponding to the matched information category to be displayed to the client comprises the following steps: according to the recommendation priority corresponding to each piece of recommendation information, sorting a plurality of pieces of recommendation information in each matched information category to be displayed according to the recommendation priority; and returning the sorted recommendation information in each matched information category to be displayed to the client.

In one embodiment, a plurality of pieces of recommended information in each information category to be displayed have corresponding display modes; the step of returning a plurality of pieces of recommendation information corresponding to the matched information category to be displayed to the client comprises the following steps: and returning a plurality of pieces of recommendation information respectively corresponding to each matched information category to be displayed and a corresponding display mode to the client, wherein the plurality of pieces of recommendation information and the corresponding display modes are used for indicating the client to generate and display the broadcasting information page corresponding to the target account according to the plurality of pieces of recommendation information respectively corresponding to each information category to be displayed and the corresponding display modes.

In one embodiment, the recommendation information has a corresponding presentation duration; the step of returning a plurality of pieces of recommendation information corresponding to the matched information category to be displayed to the client comprises the following steps: and returning a plurality of pieces of recommendation information respectively corresponding to each matched information category to be displayed and corresponding display duration to the client, wherein the display duration is used for representing the display time of the corresponding recommendation information at the client.

According to a second aspect of the embodiments of the present disclosure, there is provided an information display method including:

responding to a broadcasting information request of a target account, wherein the broadcasting information request carries attribute information of the target account;

and displaying a plurality of pieces of recommendation information corresponding to the matched information category to be displayed in a display page of the broadcasting information.

In one embodiment, after responding to the request for the opening information of the target account, the method further includes: and acquiring a background image corresponding to the attribute information of the target account, and generating the background of the display page of the broadcasting information based on the background image.

In one embodiment, the display page is provided with a display area corresponding to the category of the information to be displayed; the displaying of the plurality of recommendation information corresponding to the matched information category to be displayed includes: acquiring a display area corresponding to the type of the information to be displayed in a display page; and displaying a plurality of pieces of recommendation information corresponding to the information category to be displayed in the display area.

In one embodiment, the recommendation information has a corresponding recommendation priority; the displaying of the plurality of recommendation information corresponding to the information category to be displayed includes: acquiring recommendation priorities of a plurality of pieces of recommendation information corresponding to the information category to be displayed; sorting a plurality of pieces of recommendation information corresponding to the information category to be displayed according to the recommendation priority; and displaying the sorted plurality of pieces of recommendation information in a display area corresponding to the category of the information to be displayed.

In one embodiment, a plurality of pieces of recommended information in the information category to be displayed have corresponding display modes; the displaying of the plurality of recommendation information corresponding to the information category to be displayed includes: acquiring display modes corresponding to a plurality of pieces of recommended information in the information category to be displayed; and displaying a plurality of pieces of recommended information in the information category to be displayed in a corresponding display mode in a display area corresponding to the information category to be displayed.

In one embodiment, the displaying manner includes a circular scrolling display, and displaying a plurality of pieces of recommended information in the category of the information to be displayed in a corresponding displaying manner includes: acquiring the rolling interval duration of the circular rolling display; and circularly scrolling and displaying a plurality of pieces of recommended information in the information category to be displayed based on the scrolling interval duration.

According to a third aspect of the embodiments of the present disclosure, there is provided an information display device including:

the request receiving module is configured to execute a broadcast information request for receiving a target account sent by a client, wherein the broadcast information request carries attribute information of the target account;

the information acquisition module is configured to execute acquisition of a to-be-displayed information category matched with the attribute information of the target account, wherein the to-be-displayed information category comprises a plurality of corresponding pieces of recommendation information;

and the information issuing module is configured to execute the step of returning a plurality of pieces of recommendation information corresponding to the matched information category to be displayed to the client, wherein the recommendation information is used for indicating the client to generate and display a broadcasting information page corresponding to the target account.

In one embodiment, the attribute information of the target account comprises an account tag of the target account; the information acquisition module is configured to perform: inquiring the type of the information to be displayed matched with the account label in preset configuration information based on the account label of the target account; and acquiring a plurality of pieces of recommendation information corresponding to the matched information category to be displayed.

In one embodiment, the apparatus further comprises: and the configuration information generation module is configured to execute the establishment of the mapping relation between the account label and the information category to be displayed and generate corresponding configuration information.

In one embodiment, the information obtaining module is further configured to perform: acquiring a background image corresponding to the attribute information of the target account; the information issuing module is also configured to execute: and returning the background image to the client, wherein the background image is used for indicating the client to generate and display a broadcast information page corresponding to the target account according to the background image and the recommendation information.

In one embodiment, the recommendation information has a corresponding recommendation priority; the information issuing module is also configured to execute: according to the recommendation priority corresponding to each piece of recommendation information, sorting a plurality of pieces of recommendation information in each matched information category to be displayed according to the recommendation priority; and returning the sorted recommendation information in each matched information category to be displayed to the client.

In one embodiment, a plurality of pieces of recommended information in each information category to be displayed have corresponding display modes; the information issuing module is also configured to execute: and returning a plurality of pieces of recommendation information respectively corresponding to each matched information category to be displayed and a corresponding display mode to the client, wherein the plurality of pieces of recommendation information and the corresponding display modes are used for indicating the client to generate and display the broadcasting information page corresponding to the target account according to the plurality of pieces of recommendation information respectively corresponding to each information category to be displayed and the corresponding display modes.

In one embodiment, the recommendation information has a corresponding presentation duration; the information issuing module is also configured to execute: and returning a plurality of pieces of recommendation information respectively corresponding to each matched information category to be displayed and corresponding display duration to the client, wherein the display duration is used for representing the display time of the corresponding recommendation information at the client.

According to a fourth aspect of the embodiments of the present disclosure, there is provided an information display device including:

the request response module is configured to execute an opening information request responding to a target account, wherein the opening information request carries attribute information of the target account;

and the information display module is configured to display a plurality of pieces of recommendation information corresponding to the matched information category to be displayed in a display page of the broadcasting information.

In one embodiment, the apparatus further comprises: and the background generating module is configured to execute obtaining of a background image corresponding to the attribute information of the target account, and generate a background of a display page of the playing information based on the background image.

In one embodiment, the display page is provided with a display area corresponding to the category of the information to be displayed; the information presentation module is configured to perform: acquiring a display area corresponding to the type of the information to be displayed in a display page; and displaying a plurality of pieces of recommendation information corresponding to the information category to be displayed in the display area.

In one embodiment, the recommendation information has a corresponding recommendation priority; the information presentation module is further configured to perform: acquiring recommendation priorities of a plurality of pieces of recommendation information corresponding to the information category to be displayed; sorting a plurality of pieces of recommendation information corresponding to the information category to be displayed according to the recommendation priority; and displaying the sorted plurality of pieces of recommendation information in a display area corresponding to the category of the information to be displayed.

In one embodiment, a plurality of pieces of recommended information in the information category to be displayed have corresponding display modes; the information presentation module is further configured to perform: acquiring display modes corresponding to a plurality of pieces of recommended information in the information category to be displayed; and displaying a plurality of pieces of recommended information in the information category to be displayed in a corresponding display mode in a display area corresponding to the information category to be displayed.

In one embodiment, the presentation mode includes a circular scrolling presentation, and the information presentation module is further configured to perform: acquiring the rolling interval duration of the circular rolling display; and circularly scrolling and displaying a plurality of pieces of recommended information in the information category to be displayed based on the scrolling interval duration.

According to a fifth aspect of embodiments of the present disclosure, there is provided an electronic apparatus including: a processor; a memory for storing the processor-executable instructions; wherein the processor is configured to execute the instructions to cause the electronic device to perform the information display method described in any one of the embodiments of the first aspect or the second aspect.

According to a sixth aspect of embodiments of the present disclosure, there is provided a storage medium having instructions that, when executed by a processor of an electronic device, enable the electronic device to perform the information display method described in any one of the first or second aspects.

According to a seventh aspect of embodiments of the present disclosure, there is provided a computer program product, the program product comprising a computer program, the computer program being stored in a readable storage medium, from which the computer program is read and executed by at least one processor of an apparatus, so that the apparatus performs the information display method described in any one of the first or second aspects.

The technical scheme provided by the embodiment of the disclosure at least brings the following beneficial effects: the method comprises the steps of receiving a broadcast information request of a target account sent by a client, obtaining an information category to be displayed matched with attribute information of the target account, and then returning a plurality of pieces of recommendation information corresponding to the matched information category to the client, so that the client can generate and display a broadcast information page corresponding to the target account according to the recommendation information. The recommendation information of the broadcasting information page by the server side is uniformly controlled, and the recommendation information is obtained based on the attribute information of the target account in a matching mode, so that different recommendation information can be returned according to different attribute information of the account, the actual characteristics of the account are better fitted, the attention of the account is more easily aroused, and the conversion rate of the broadcasting information page is favorably improved.

It is to be understood that both the foregoing general description and the following detailed description are exemplary and explanatory only and are not restrictive of the disclosure.

Drawings

The accompanying drawings, which are incorporated in and constitute a part of this specification, illustrate embodiments consistent with the present disclosure and, together with the description, serve to explain the principles of the disclosure and are not to be construed as limiting the disclosure.

Fig. 1 is an application environment diagram illustrating an information display method according to an exemplary embodiment.

Fig. 2 is a flow chart illustrating a method of displaying information according to an example embodiment.

FIG. 3 is a flowchart illustrating a step of obtaining a matching category of information to be displayed according to an exemplary embodiment.

FIG. 4 is a flowchart illustrating the step of returning recommendation information to a client according to an example embodiment.

Fig. 5 is a flowchart illustrating an information display method according to another exemplary embodiment.

Fig. 6 is a block diagram illustrating an information display apparatus according to an exemplary embodiment.

Fig. 7 is a block diagram illustrating an information display apparatus according to another exemplary embodiment.

FIG. 8 is a block diagram illustrating an electronic device in accordance with an example embodiment.

FIG. 9 is a block diagram illustrating an electronic device in accordance with another example embodiment.

Detailed Description

In order to make the technical solutions of the present disclosure better understood by those of ordinary skill in the art, the technical solutions in the embodiments of the present disclosure will be clearly and completely described below with reference to the accompanying drawings.

It should be noted that the terms "first," "second," and the like in the description and claims of the present disclosure and in the above-described drawings are used for distinguishing between similar elements and not necessarily for describing a particular sequential or chronological order. It is to be understood that the data so used is interchangeable under appropriate circumstances such that the embodiments of the disclosure described herein are capable of operation in sequences other than those illustrated or otherwise described herein. The implementations described in the exemplary embodiments below are not intended to represent all implementations consistent with the present disclosure. Rather, they are merely examples of apparatus and methods consistent with certain aspects of the present disclosure, as detailed in the appended claims.

The information display method provided by the present disclosure may be applied to an application environment as shown in fig. 1. The terminal 110 interacts with the server 120 through a network, specifically, the terminal 110 may be but is not limited to various personal computers, notebook computers, smart phones, tablet computers, and portable wearable devices, and the server 120 may be implemented by an independent server or a server cluster formed by a plurality of servers.

In this embodiment, a client of an application program is installed in the terminal 110, where the application program may be any one of a short video APP, a live APP, a video playing APP, and a social application APP. Server 120 is a backend server corresponding to a client of the application. Specifically, when a user (i.e., a target account) needs to start a live broadcast through an application program, a broadcast information request is first initiated based on the terminal 110, where the broadcast information request is used to request a broadcast information page related to the live broadcast before the live broadcast is started, and the broadcast information page is used to instruct the user to smoothly start the live broadcast. In this embodiment, the broadcast information request carries attribute information of the target account. The terminal 110 sends the broadcast information request to the server 120 corresponding to the application program, and the server 120 receives the broadcast information request and obtains a category of information to be displayed, which is matched with the attribute information of the target account, wherein the category of information to be displayed includes a plurality of corresponding pieces of recommendation information. And returning a plurality of pieces of recommendation information corresponding to the matched information category to be displayed to the terminal 110 (i.e. the client), wherein the returned recommendation information is used for indicating the client to generate and display the broadcasting information page corresponding to the target account, so that the server can uniformly control the recommendation information of the broadcasting information page, and can return different recommendation information according to different attribute information of the account, thereby being beneficial to improving the conversion rate of the broadcasting information page.

Fig. 2 is a flowchart illustrating an information display method according to an exemplary embodiment, which is illustrated in fig. 2, and includes the following steps, taking the method as an example for the server in fig. 1.

In step S210, an opening information request of the target account sent by the client is received.

The broadcasting information request is used for requesting a broadcasting information page related to live broadcasting before the live broadcasting is started, and the broadcasting information page is used for displaying related recommendation information to guide a user to smoothly start the live broadcasting. In this embodiment, the broadcast information request carries attribute information of the target account. The target account refers to a user account currently operating the application program to initiate a request for playing information, and generally, the target account is a user account that has been registered in a backend server of the application program. The attribute information of the target account includes, but is not limited to, an account identifier of the target account, an account tag of the target account, and the like. In this embodiment, when the target account operates the application program in the terminal to initiate the broadcast information request, the terminal sends the broadcast information request to the server corresponding to the application program, and the broadcast information request carries the attribute information of the target account, so as to instruct the server to return the corresponding recommendation information according to the attribute information of the target account.

In step S220, the category of information to be displayed that matches the attribute information of the target account is acquired.

The information category to be displayed comprises a plurality of corresponding recommendation information, and the recommendation information is related information for guiding a user to smoothly start live broadcasting. Specifically, the display information category is an information display category classified based on the content of the recommendation information, and includes, but is not limited to, a category such as tag information, cover title information, prompt information, and function keys. And each category comprises a plurality of pieces of recommendation information of the corresponding category. For example, for the display information category being tag information, the corresponding recommendation information may be a tag of a specific live broadcast type, including but not limited to tags of a live video broadcast, a video connection, a chat room, a game, a voice, and the like; for the display information type of cover page title information, the corresponding recommendation information can be related information for guiding the user to perform cover page setting; for the display information category is prompt information, the corresponding recommendation information may be prompt guidance information displayed by the user based on different tag information, for example, when the tag information is a video connection, the recommendation information corresponding to the prompt information may be a connection user recommended to the user; for the display information type being the function key, the corresponding recommendation information may be a specific function button, including but not limited to a button for beautifying the live view, a button for adding a special effect to the live view, a button for rotating the live view, a button for sharing the live view, and the like.

It can be understood that, in practical applications, the display area of the recommendation information in each category of information to be displayed in the page is relatively certain, that is, the recommendation information in each category of information to be displayed generally corresponds to a certain display area in the page.

In this embodiment, the information category to be displayed refers to an information display category matched with the attribute information of the target account, and therefore, in this embodiment, by obtaining the information category to be displayed matched with the attribute information of the target account and then returning a plurality of pieces of recommendation information corresponding to the matched information category to be displayed to the client through subsequent steps, the client generates and displays a broadcast information page corresponding to the target account, and thus, the conversion rate of the broadcast information page is favorably improved.

In step S230, several pieces of recommendation information corresponding to the matched information category to be displayed are returned to the client.

The recommendation information is related information used for guiding the user to smoothly start live broadcasting. Specifically, in this embodiment, a plurality of pieces of recommendation information corresponding to the matched information category to be displayed are returned to the client, so that the client can generate and display an opening information page corresponding to the target account according to the recommendation information. And because the recommendation information is obtained based on the attribute information of the target account in a matching manner, the recommendation information is more suitable for the actual characteristics of the target account, so that the attention of the target account is more easily attracted, and the conversion rate is improved. According to the information display method, the broadcasting information request of the target account sent by the client is received, the information category to be displayed matched with the attribute information of the target account is obtained, and then a plurality of pieces of recommendation information corresponding to the matched information category to be displayed are returned to the client, so that the client can generate and display the broadcasting information page corresponding to the target account according to the recommendation information. The recommendation information of the broadcasting information page by the server side is uniformly controlled, and the recommendation information is obtained based on the attribute information of the target account in a matching mode, so that different recommendation information can be returned according to different attribute information of the account, the actual characteristics of the account are better fitted, the attention of the account is more easily aroused, and the conversion rate of the broadcasting information page is favorably improved.

In an exemplary embodiment, as shown in fig. 3, the attribute information of the target account includes an account tag of the target account, and then in step S220, acquiring the category of information to be displayed that matches the attribute information of the target account includes:

in step S221, based on the account label of the target account, the category of the information to be displayed, which is matched with the account label, is queried in the preset configuration information.

The account tag may be a category tag generated based on historical data of the target account for classifying the target account. For example, the category labels may be category labels of a new user and an old user divided based on the historical usage time of the target account, or category labels of different preferences divided based on the preference of the target account determined based on the historical data of the target account. The preset configuration information refers to information of a corresponding relationship between the pre-configured account label and the display information category. For example, the correspondence between the account tab X and the display information categories A, B and C, the correspondence between the account tab Y and the display information categories a and D, and the correspondence between the account tab Z and the display information categories A, B, C and D may be set in advance. Therefore, in this embodiment, based on the account label of the target account, the display information category matched with the account label may be queried in the preset configuration information, and the matched display information category is used as the information category to be displayed of the target account.

In step S222, several pieces of recommendation information corresponding to the matched information category to be displayed are acquired.

It is understood that the configuration information may further include several pieces of recommendation information under the corresponding display information category. Therefore, when the information category to be displayed matched with the account label is inquired in the preset configuration information, a plurality of pieces of recommendation information corresponding to each matched information category to be displayed can be further acquired from the configuration information, and therefore the recommendation information corresponding to the matched information category to be displayed can be returned to the client.

In the above embodiment, based on the account label of the target account, the category of the information to be displayed, which is matched with the account label, is queried in the preset configuration information, and the plurality of pieces of recommendation information corresponding to the matched category of the information to be displayed are obtained, so that the plurality of pieces of recommendation information corresponding to the matched category of the information to be displayed can be returned to the client, different pieces of recommendation information can be returned according to different target accounts, and the returned recommendation information is strongly related to the corresponding target accounts.

In an exemplary embodiment, before the obtaining of the category of the information to be displayed, which is matched with the attribute information of the target account, in step S220, the method may further include: and establishing a mapping relation between the account label and the information category to be displayed, and generating corresponding configuration information. The account label may be a category label generated based on historical data of the account for classifying the account. For example, the category labels may be category labels of a new user and an old user divided based on the historical usage time of the account, or may be category labels of different preferences divided based on the preference of the account determined based on the historical data of the account. The mapping relationship is the corresponding relationship between the set account label and the information category to be displayed. For example, the correspondence between the account tab X and the information categories to be displayed A, B and C, the correspondence between the account tab Y and the information categories to be displayed a and D, the correspondence between the account tab Z and the information categories to be displayed A, B, C and D, and the like may be set in advance. And generating corresponding configuration information based on the mapping relation between the set account label and the information category to be displayed. Since the display information category is an information display category divided by classifying based on the content of the recommendation information, if any display information category also has a plurality of corresponding recommendation information, the configuration information may further include a plurality of recommendation information corresponding to the display information category.

In the above embodiment, the mapping relationship between the account label and the information category to be displayed is established to generate the corresponding configuration information, so that the information category to be displayed matched with the attribute information of the target account can be quickly acquired based on the configuration information, and the information acquisition efficiency is improved.

In an exemplary embodiment, in step S210, after receiving the request for the broadcasting information of the target account sent by the client, the method may further include: and acquiring a background image corresponding to the attribute information of the target account, and returning the background image to the client. The background image is used for indicating the client to generate and display the broadcasting information page corresponding to the target account according to the background image and the recommendation information. In particular, the background map may be presented as a background of the broadcast information page. The attribute information of the target account may be preference information determined based on history data of the target account, or may be user feature information determined based on age, sex, occupation, and the like of the target account, and a background map corresponding to the attribute information of the target account may be acquired.

In this embodiment, the background map corresponding to the attribute information of the target account is acquired, and the background map is returned to the client, so that the background map is strongly correlated with the corresponding target account, which is beneficial to improving the conversion rate of the broadcast information page generated based on the background map.

In an exemplary embodiment, as shown in FIG. 4, the recommendation information has a corresponding recommendation priority; in step S230, a plurality of pieces of recommendation information corresponding to the matched information category to be displayed are returned to the client, which specifically includes:

in step S231, according to the recommendation priority corresponding to each piece of recommendation information, sorting the pieces of recommendation information in each matched information category to be displayed according to the recommendation priority.

The recommendation priority is a parameter of a display level configured for the recommendation information in advance, and generally, the display level is high first, and the display level is low later, or the display level is high at a front position and the display level is low at a rear position. In this embodiment, based on the recommendation priority corresponding to each piece of recommendation information, the plurality of pieces of recommendation information in each matched information category to be displayed may be sorted according to the recommendation priority, so as to obtain the recommendation information sorted by the plurality of pieces of recommendation information in the information category to be displayed. Specifically, the plurality of pieces of recommendation information under each matched category of the information to be displayed may be sorted according to the sizes of the recommendation priorities respectively corresponding to the plurality of pieces of recommendation information, specifically, the plurality of pieces of recommendation information may be sorted according to the sizes of the recommendation priorities from large to small, or the plurality of pieces of recommendation information may be sorted according to the sizes of the recommendation priorities from small to large, which is not limited in this embodiment.

In step S232, the sorted recommendation information in each matched information category to be displayed is returned to the client.

Specifically, the sorted recommendation information in each matched information category to be displayed is returned to the client, so that the client can perform ordered display according to the sorted recommendation information in the information category to be displayed, for example, display with a high level first, display with a low level last, or display with a high level at a front position and display with a low level at a rear position.

In the above embodiment, according to the recommendation priority corresponding to each piece of recommendation information, the plurality of pieces of recommendation information in each matched information category to be displayed are sorted according to the recommendation priority, and the sorted recommendation information in each matched information category to be displayed is returned to the client, so that the client can display the sorted recommendation information in the information category to be displayed in order, so as to realize uniform control over the recommendation information in the broadcast information page and realize personalized logic display of the recommendation information.

In an exemplary embodiment, the plurality of pieces of recommended information in each category of information to be displayed also have corresponding display modes. Because the size of the terminal display page is limited, and correspondingly, the size of the display area for displaying the recommendation information corresponding to the information category is also limited, when the recommendation information in a certain display information category is more, the specific way for displaying the recommendation information is determined by the corresponding display mode. Specifically, the presentation manner may be acquired from configuration information set in advance for the display information category. For example, the presentation includes, but is not limited to, a collapsed presentation and a circular scrolling presentation.

In this embodiment, the information category to be displayed refers to a display information category matched with the attribute information of the target account, and therefore, in this embodiment, by obtaining the information category to be displayed matched with the attribute information of the target account, a plurality of pieces of recommendation information and a display mode respectively corresponding to each information category to be displayed are determined, and a plurality of pieces of recommendation information and a corresponding display mode respectively corresponding to each matched information category to be displayed are returned to the client, so that the client generates and displays an opening information page corresponding to the target account according to the plurality of pieces of recommendation information and the corresponding display modes respectively corresponding to each information category to be displayed. Specifically, when the display mode corresponding to the information category to be displayed is the circular rolling display, a plurality of pieces of recommended information of the information category to be displayed are loaded in the display area of the information category to be displayed in the circular rolling display mode for display. And when the display mode corresponding to the information category to be displayed is folding display, loading and displaying a plurality of pieces of recommended information of the information category to be displayed in a folding display mode in the display area of the information category to be displayed.

In this embodiment, by obtaining a plurality of pieces of recommendation information corresponding to the categories of the information to be displayed and the corresponding display modes and returning the recommendation information and the corresponding display modes to the client, the client can display a plurality of pieces of recommendation information corresponding to each category of the information to be displayed, so as to achieve personalized display of the information.

In an exemplary embodiment, if the recommendation information further has a corresponding display duration, then a plurality of recommendation information corresponding to the matched information category to be displayed are returned to the client, which specifically includes: and returning a plurality of pieces of recommendation information respectively corresponding to each matched information category to be displayed and the corresponding display duration to the client. The display duration is used for representing the display time of the corresponding recommendation information at the client. Specifically, for example, if the display mode corresponding to the plurality of pieces of recommended information in a certain information category to be displayed is a circular scrolling display, that is, the plurality of pieces of recommended information corresponding to the information category to be displayed are scrolled and displayed in the display area corresponding to the information category to be displayed, and are sequentially displayed in a circular scrolling updating manner, the display duration is further used for representing the duration of the scrolling interval when the corresponding pieces of recommended information are displayed, that is, the information is scrolled and updated once every certain display duration.

In this embodiment, based on the display duration of the recommendation information, a plurality of recommendation information corresponding to each matched information category to be displayed and the corresponding display duration are returned to the client, so that the client can control the display time of the recommendation information based on the display duration to realize dynamic display of the recommendation information, and further, the conversion rate of the broadcast information page is favorably improved.

Fig. 5 is a flowchart illustrating another information display method according to an exemplary embodiment, and as shown in fig. 5, the method is described as being applied to the terminal in fig. 1, and includes the following steps.

In step 510, a request for opening information of a target account is responded.

The broadcasting information request is used for requesting a broadcasting information page related to live broadcasting before the live broadcasting is started, and the broadcasting information page is used for displaying related recommendation information to guide a user to smoothly start the live broadcasting. In this embodiment, the broadcast information request carries attribute information of the target account. The target account refers to a user account currently operating the application program to initiate a request for playing information, and generally, the target account is a user account that has been registered in a backend server of the application program. The attribute information of the target account includes, but is not limited to, an account identifier of the target account, an account tag of the target account, and the like. In this embodiment, when the target account operates an application program in the terminal to initiate a broadcast information request, the terminal responds to the broadcast information request, and acquires and displays recommendation information based on subsequent steps.

In step 520, the information category to be displayed matched with the attribute information of the target account is obtained.

The information category to be displayed comprises a plurality of corresponding pieces of recommendation information. In this embodiment, the information category to be displayed refers to an information display category matched with the attribute information of the target account, and therefore, in this embodiment, by obtaining the information category to be displayed matched with the attribute information of the target account, a plurality of pieces of recommendation information corresponding to the information category to be displayed are displayed in subsequent steps, which is beneficial to improving the conversion rate of the broadcast information page.

In step 530, a plurality of pieces of recommendation information corresponding to the matched information category to be displayed are displayed in a display page of the broadcast information.

The display page of the broadcasting information is the broadcasting information page displayed by the terminal. Specifically, after the terminal acquires the information category to be displayed matched with the attribute information of the target account through the steps, a plurality of pieces of recommendation information corresponding to the matched information category to be displayed are displayed in the broadcasting information page. And because the recommendation information is obtained based on the attribute information of the target account in a matching manner, the recommendation information is more suitable for the actual characteristics of the target account, so that the attention of the target account is more easily attracted, and the conversion rate is improved.

In an exemplary embodiment, the attribute information of the target account includes an account tag of the target account; the acquiring of the information category to be displayed matched with the attribute information of the target account comprises the following steps: inquiring the type of the information to be displayed matched with the account label in preset configuration information based on the account label of the target account; and acquiring a plurality of pieces of recommendation information corresponding to the matched information category to be displayed. Therefore, different recommendation information can be displayed according to different target accounts, and the displayed recommendation information is strongly related to the corresponding target accounts.

In an exemplary embodiment, after responding to the request for the opening information of the target account, the method further comprises: and acquiring a background image corresponding to the attribute information of the target account, and generating the background of the display page of the broadcasting information based on the background image. The background image is strongly related to the corresponding target account, so that the conversion rate of the broadcast information page generated based on the background image is improved.

In an exemplary embodiment, the display page is provided with a display area corresponding to the category of the information to be displayed; the displaying of the plurality of recommendation information corresponding to the matched information category to be displayed includes: acquiring a display area corresponding to the type of the information to be displayed in a display page; and displaying a plurality of pieces of recommendation information corresponding to the information category to be displayed in the display area. Due to the fact that the corresponding display information categories are displayed in different display areas, the display effect of the information can be improved, and user experience is improved.

In an exemplary embodiment, the recommendation information has a corresponding recommendation priority; the displaying of the plurality of recommendation information corresponding to the information category to be displayed includes: acquiring recommendation priorities of a plurality of pieces of recommendation information corresponding to the information category to be displayed; sorting a plurality of pieces of recommendation information corresponding to the information category to be displayed according to the recommendation priority; and displaying the sorted plurality of pieces of recommendation information in a display area corresponding to the category of the information to be displayed. Therefore, personalized logic display of the recommended information can be realized.

In an exemplary embodiment, a plurality of pieces of recommended information in the information category to be displayed have corresponding display modes; the displaying of the plurality of recommendation information corresponding to the information category to be displayed includes: acquiring display modes corresponding to a plurality of pieces of recommended information in the information category to be displayed; and displaying a plurality of pieces of recommended information in the information category to be displayed in a corresponding display mode in a display area corresponding to the information category to be displayed. Thereby realizing the personalized display of the information.

In an exemplary embodiment, the displaying manner includes a circular scrolling display, and displaying a plurality of pieces of recommended information in the category of the information to be displayed in a corresponding displaying manner includes: acquiring the rolling interval duration of the circular rolling display; and circularly scrolling and displaying a plurality of pieces of recommended information in the information category to be displayed based on the scrolling interval duration. The dynamic display of the recommendation information is realized, and the conversion rate of the broadcasting information page is further improved

It should be understood that although the various steps in the flowcharts of fig. 1-5 are shown in order as indicated by the arrows, the steps are not necessarily performed in order as indicated by the arrows. The steps are not performed in the exact order shown and described, and may be performed in other orders, unless explicitly stated otherwise. Moreover, at least some of the steps in fig. 1-5 may include multiple steps or multiple stages, which are not necessarily performed at the same time, but may be performed at different times, which are not necessarily performed in sequence, but may be performed in turn or alternately with other steps or at least some of the other steps or stages.

FIG. 6 is a block diagram illustrating a processing device of a boot page in accordance with an exemplary embodiment. Referring to fig. 6, the apparatus includes a request receiving module 610, an information obtaining module 620, and an information issuing module 630.

A request receiving module 610, configured to execute receiving a broadcast information request of a target account sent by a client, where the broadcast information request carries attribute information of the target account;

the information obtaining module 620 is configured to perform obtaining of a to-be-displayed information category matched with the attribute information of the target account, where the to-be-displayed information category includes a plurality of corresponding pieces of recommendation information;

the information issuing module 630 is configured to execute returning, to the client, a plurality of pieces of recommendation information corresponding to the matched information category to be displayed, where the recommendation information is used to instruct the client to generate and display a broadcast information page corresponding to the target account.

In an exemplary embodiment, the attribute information of the target account includes an account tag of the target account; the information acquisition module is configured to perform: inquiring the type of the information to be displayed matched with the account label in preset configuration information based on the account label of the target account; and acquiring a plurality of pieces of recommendation information corresponding to the matched information category to be displayed.

In an exemplary embodiment, the apparatus further comprises: and the configuration information generation module is configured to execute the establishment of the mapping relation between the account label and the information category to be displayed and generate corresponding configuration information.

In an exemplary embodiment, the information obtaining module is further configured to perform: acquiring a background image corresponding to the attribute information of the target account; the information issuing module is also configured to execute: and returning the background image to the client, wherein the background image is used for indicating the client to generate and display a broadcast information page corresponding to the target account according to the background image and the recommendation information.

In an exemplary embodiment, the recommendation information has a corresponding recommendation priority; the information issuing module is also configured to execute: according to the recommendation priority corresponding to each piece of recommendation information, sorting a plurality of pieces of recommendation information in each matched information category to be displayed according to the recommendation priority; and returning the sorted recommendation information in each matched information category to be displayed to the client.

In an exemplary embodiment, a plurality of pieces of recommended information in each information category to be displayed have corresponding display modes; the information issuing module is also configured to execute: and returning a plurality of pieces of recommendation information respectively corresponding to each matched information category to be displayed and a corresponding display mode to the client, wherein the plurality of pieces of recommendation information and the corresponding display modes are used for indicating the client to generate and display the broadcasting information page corresponding to the target account according to the plurality of pieces of recommendation information respectively corresponding to each information category to be displayed and the corresponding display modes.

In an exemplary embodiment, the recommendation information has a corresponding presentation duration; the information issuing module is also configured to execute: and returning a plurality of pieces of recommendation information respectively corresponding to each matched information category to be displayed and corresponding display duration to the client, wherein the display duration is used for representing the display time of the corresponding recommendation information at the client.

FIG. 7 is a block diagram illustrating another processing device for a boot page in accordance with an illustrative embodiment. Referring to fig. 7, the apparatus includes a request response module 710, an information acquisition module 720, and an information presentation module 730.

In an exemplary embodiment, the apparatus further comprises: and the background generating module is configured to execute obtaining of a background image corresponding to the attribute information of the target account, and generate a background of a display page of the playing information based on the background image.

In an exemplary embodiment, the display page is provided with a display area corresponding to the category of the information to be displayed; the information presentation module is configured to perform: acquiring a display area corresponding to the type of the information to be displayed in a display page; and displaying a plurality of pieces of recommendation information corresponding to the information category to be displayed in the display area.

In an exemplary embodiment, the recommendation information has a corresponding recommendation priority; the information presentation module is further configured to perform: acquiring recommendation priorities of a plurality of pieces of recommendation information corresponding to the information category to be displayed; sorting a plurality of pieces of recommendation information corresponding to the information category to be displayed according to the recommendation priority; and displaying the sorted plurality of pieces of recommendation information in a display area corresponding to the category of the information to be displayed.

In an exemplary embodiment, a plurality of pieces of recommended information in the information category to be displayed have corresponding display modes; the information presentation module is further configured to perform: acquiring display modes corresponding to a plurality of pieces of recommended information in the information category to be displayed; and displaying a plurality of pieces of recommended information in the information category to be displayed in a corresponding display mode in a display area corresponding to the information category to be displayed.

In an exemplary embodiment, the presentation mode includes a circular scrolling presentation, and the information presentation module is further configured to perform: acquiring the rolling interval duration of the circular rolling display; and circularly scrolling and displaying a plurality of pieces of recommended information in the information category to be displayed based on the scrolling interval duration.

With regard to the apparatus in the above-described embodiment, the specific manner in which each module performs the operation has been described in detail in the embodiment related to the method, and will not be elaborated here.

Fig. 8 is a block diagram illustrating an apparatus S00 for an information display method according to an exemplary embodiment. For example, the device S00 may be a server. Referring to FIG. 8, device S00 includes a processing component S20 that further includes one or more processors and memory resources represented by memory S22 for storing instructions, e.g., applications, that are executable by processing component S20. The application program stored in the memory S22 may include one or more modules each corresponding to a set of instructions. Further, the processing component S20 is configured to execute instructions to perform the information display method described above.

The device S00 may also include a power supply component S24 configured to perform power management of the device S00, a wired or wireless network interface S26 configured to connect the device S00 to a network, and an input-output (I/O) interface S28. The device S00 may operate based on an operating system stored in the memory S22, such as Windows Server, Mac OS X, Unix, Linux, FreeBSD, or the like.

In an exemplary embodiment, a computer-readable storage medium comprising instructions, such as the memory S22 comprising instructions, executable by the processor of the device S00 to perform the above method is also provided. The storage medium may be a computer-readable storage medium, which may be, for example, a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

In an exemplary embodiment, there is also provided a computer program product including a computer program, the computer program being stored in a readable storage medium, from which at least one processor of the apparatus reads and executes the computer program, causing the apparatus to perform the information display method described above.

Fig. 9 is a block diagram illustrating an apparatus Z00 for an information display method according to an example embodiment. For example, device Z00 may be a mobile phone, computer, digital broadcast terminal, messaging device, game console, tablet device, medical device, fitness device, personal digital assistant, and the like.

Referring to fig. 9, device Z00 may include one or more of the following components: a processing component Z02, a memory Z04, a power component Z06, a multimedia component Z08, an audio component Z10, an interface for input/output (I/O) Z12, a sensor component Z14 and a communication component Z16.

The processing component Z02 generally controls the overall operation of the device Z00, such as operations associated with display, telephone calls, data communications, camera operations, and recording operations. The processing component Z02 may include one or more processors Z20 to execute instructions to perform all or part of the steps of the method described above. Further, the processing component Z02 may include one or more modules that facilitate interaction between the processing component Z02 and other components. For example, the processing component Z02 may include a multimedia module to facilitate interaction between the multimedia component Z08 and the processing component Z02.

The memory Z04 is configured to store various types of data to support operations at device Z00. Examples of such data include instructions for any application or method operating on device Z00, contact data, phonebook data, messages, pictures, videos, etc. The memory Z04 may be implemented by any type or combination of volatile or non-volatile memory devices such as Static Random Access Memory (SRAM), electrically erasable programmable read-only memory (EEPROM), erasable programmable read-only memory (EPROM), programmable read-only memory (PROM), read-only memory (ROM), magnetic memory, flash memory, magnetic or optical disks.

The power supply component Z06 provides power to the various components of the device Z00. The power component Z06 may include a power management system, one or more power supplies, and other components associated with generating, managing, and distributing power for the device Z00.

The multimedia component Z08 comprises a screen between the device Z00 and the user providing an output interface. In some embodiments, the screen may include a Liquid Crystal Display (LCD) and a Touch Panel (TP). If the screen includes a touch panel, the screen may be implemented as a touch screen to receive an input signal from a user. The touch panel includes one or more touch sensors to sense touch, slide, and gestures on the touch panel. The touch sensor may not only sense the boundary of a touch or slide action, but also detect the duration and pressure associated with the touch or slide operation. In some embodiments, the multimedia component Z08 includes a front facing camera and/or a rear facing camera. When device Z00 is in an operating mode, such as a capture mode or a video mode, the front-facing camera and/or the rear-facing camera may receive external multimedia data. Each front camera and rear camera may be a fixed optical lens system or have a focal length and optical zoom capability.

The audio component Z10 is configured to output and/or input an audio signal. For example, the audio component Z10 includes a Microphone (MIC) configured to receive external audio signals when the device Z00 is in an operational mode, such as a call mode, a recording mode, and a voice recognition mode. The received audio signal may further be stored in the memory Z04 or transmitted via the communication component Z16. In some embodiments, the audio component Z10 further includes a speaker for outputting audio signals.

The I/O interface Z12 provides an interface between the processing component Z02 and peripheral interface modules, which may be keyboards, click wheels, buttons, etc. These buttons may include, but are not limited to: a home button, a volume button, a start button, and a lock button.

The sensor assembly Z14 includes one or more sensors for providing status assessment of various aspects to the device Z00. For example, sensor assembly Z14 may detect the open/closed state of device Z00, the relative positioning of the components, such as the display and keypad of device Z00, sensor assembly Z14 may also detect a change in the position of one component of device Z00 or device Z00, the presence or absence of user contact with device Z00, the orientation or acceleration/deceleration of device Z00, and a change in the temperature of device Z00. The sensor assembly Z14 may include a proximity sensor configured to detect the presence of a nearby object without any physical contact. The sensor assembly Z14 may also include a light sensor, such as a CMOS or CCD image sensor, for use in imaging applications. In some embodiments, the sensor assembly Z14 may also include an acceleration sensor, a gyroscope sensor, a magnetic sensor, a pressure sensor, or a temperature sensor.

The communication component Z16 is configured to facilitate wired or wireless communication between device Z00 and other devices. Device Z00 may access a wireless network based on a communication standard, such as WiFi, a carrier network (such as 2G, 3G, 4G, or 5G), or a combination thereof. In an exemplary embodiment, the communication component Z16 receives a broadcast signal or broadcast related information from an external broadcast management system via a broadcast channel. In an exemplary embodiment, the communication component Z16 further includes a Near Field Communication (NFC) module to facilitate short-range communications. For example, the NFC module may be implemented based on Radio Frequency Identification (RFID) technology, infrared data association (IrDA) technology, Ultra Wideband (UWB) technology, Bluetooth (BT) technology, and other technologies.

In an exemplary embodiment, the device Z00 may be implemented by one or more Application Specific Integrated Circuits (ASICs), Digital Signal Processors (DSPs), Digital Signal Processing Devices (DSPDs), Programmable Logic Devices (PLDs), Field Programmable Gate Arrays (FPGAs), controllers, micro-controllers, microprocessors or other electronic components for performing the above-described methods.

In an exemplary embodiment, there is also provided a computer readable storage medium, such as the memory Z04, comprising instructions executable by the processor Z20 of the device Z00 to perform the above method. For example, the computer readable storage medium may be a ROM, a Random Access Memory (RAM), a CD-ROM, a magnetic tape, a floppy disk, an optical data storage device, and the like.

Including a computer program, stored in a readable storage medium, from which at least one processor of the apparatus reads and executes the computer program, causing the apparatus to perform the above-described information display method.

Other embodiments of the disclosure will be apparent to those skilled in the art from consideration of the specification and practice of the disclosure disclosed herein. This disclosure is intended to cover any variations, uses, or adaptations of the disclosure following, in general, the principles of the disclosure and including such departures from the present disclosure as come within known or customary practice within the art to which the disclosure pertains. It is intended that the specification and examples be considered as exemplary only, with a true scope and spirit of the disclosure being indicated by the following claims.

It will be understood that the present disclosure is not limited to the precise arrangements described above and shown in the drawings and that various modifications and changes may be made without departing from the scope thereof. The scope of the present disclosure is limited only by the appended claims.

Claims

1. An information display method, characterized in that the method comprises:

2. The method of claim 1, wherein the attribute information of the target account comprises an account tag of the target account; the acquiring of the information category to be displayed matched with the attribute information of the target account comprises the following steps:

inquiring the type of the information to be displayed matched with the account label in preset configuration information based on the account label of the target account;

and acquiring a plurality of pieces of recommendation information corresponding to the matched information category to be displayed.

3. The method of claim 2, wherein before the obtaining the category of information to be displayed that matches the attribute information of the target account, the method further comprises:

and establishing a mapping relation between the account label and the information category to be displayed, and generating corresponding configuration information.

4. The method of claim 1, wherein after receiving the request for the broadcasting information of the target account sent by the client, the method further comprises:

acquiring a background image corresponding to the attribute information of the target account;

and returning the background image to the client, wherein the background image is used for indicating the client to generate and display a broadcast information page corresponding to the target account according to the background image and the recommendation information.

5. The method according to any one of claims 1 to 4, wherein the recommendation information has a corresponding recommendation priority; the step of returning a plurality of pieces of recommendation information corresponding to the matched information category to be displayed to the client comprises the following steps:

according to the recommendation priority corresponding to each piece of recommendation information, sorting a plurality of pieces of recommendation information in each matched information category to be displayed according to the recommendation priority;

and returning the sorted recommendation information in each matched information category to be displayed to the client.

6. The method according to any one of claims 1 to 4, wherein a plurality of pieces of recommended information in each category of information to be displayed have corresponding display modes; the step of returning a plurality of pieces of recommendation information corresponding to the matched information category to be displayed to the client comprises the following steps:

and returning a plurality of pieces of recommendation information respectively corresponding to each matched information category to be displayed and a corresponding display mode to the client, wherein the plurality of pieces of recommendation information and the corresponding display modes are used for indicating the client to generate and display the broadcasting information page corresponding to the target account according to the plurality of pieces of recommendation information respectively corresponding to each information category to be displayed and the corresponding display modes.

7. The method according to any one of claims 1 to 4, wherein the recommendation information has a corresponding presentation duration; the step of returning a plurality of pieces of recommendation information corresponding to the matched information category to be displayed to the client comprises the following steps:

and returning a plurality of pieces of recommendation information respectively corresponding to each matched information category to be displayed and corresponding display duration to the client, wherein the display duration is used for representing the display time of the corresponding recommendation information at the client.

8. An information display method, characterized in that the method comprises:

9. The method of claim 8, wherein the attribute information of the target account comprises an account tag of the target account; the acquiring of the information category to be displayed matched with the attribute information of the target account comprises the following steps:

10. The method of claim 8, wherein after responding to the request for the opening information of the target account, the method further comprises:

and acquiring a background image corresponding to the attribute information of the target account, and generating the background of the display page of the broadcasting information based on the background image.

11. The method according to any one of claims 8 to 10, characterized in that the presentation page has a presentation area corresponding to a category of information to be displayed; the displaying of the plurality of recommendation information corresponding to the matched information category to be displayed includes:

acquiring a display area corresponding to the type of the information to be displayed in a display page;

and displaying a plurality of pieces of recommendation information corresponding to the information category to be displayed in the display area.

12. The method of claim 11, wherein the recommendation information has a corresponding recommendation priority; the displaying of the plurality of recommendation information corresponding to the information category to be displayed includes:

acquiring recommendation priorities of a plurality of pieces of recommendation information corresponding to the information category to be displayed;

sorting a plurality of pieces of recommendation information corresponding to the information category to be displayed according to the recommendation priority;

and displaying the sorted plurality of pieces of recommendation information in a display area corresponding to the category of the information to be displayed.

13. The method according to claim 11, wherein a plurality of pieces of recommended information in the category of information to be displayed have corresponding display modes; the displaying of the plurality of recommendation information corresponding to the information category to be displayed includes:

acquiring display modes corresponding to a plurality of pieces of recommended information in the information category to be displayed;

and displaying a plurality of pieces of recommended information in the information category to be displayed in a corresponding display mode in a display area corresponding to the information category to be displayed.

14. The method according to claim 13, wherein the presentation manner comprises a circular scrolling presentation, and a plurality of pieces of recommended information in the category of information to be displayed are presented in a corresponding presentation manner, including:

acquiring the rolling interval duration of the circular rolling display;

and circularly scrolling and displaying a plurality of pieces of recommended information in the information category to be displayed based on the scrolling interval duration.

15. An information display device characterized by comprising:

16. The apparatus of claim 15, wherein the attribute information of the target account comprises an account tag of the target account; the information acquisition module is configured to perform:

17. The apparatus of claim 16, further comprising:

and the configuration information generation module is configured to execute the establishment of the mapping relation between the account label and the information category to be displayed and generate corresponding configuration information.

18. The apparatus of claim 15,

the information acquisition module is further configured to perform: acquiring a background image corresponding to the attribute information of the target account;

the information issuing module is also configured to execute: and returning the background image to the client, wherein the background image is used for indicating the client to generate and display a broadcast information page corresponding to the target account according to the background image and the recommendation information.

19. The apparatus according to any one of claims 15 to 18, wherein the recommendation information has a corresponding recommendation priority; the information issuing module is also configured to execute:

20. The device according to any one of claims 15 to 18, wherein a plurality of pieces of recommendation information in each category of information to be displayed have corresponding display modes; the information issuing module is also configured to execute:

21. The apparatus according to any one of claims 15 to 18, wherein the recommendation information has a corresponding presentation duration; the information issuing module is also configured to execute:

22. An information display device characterized by comprising:

23. The apparatus of claim 22, wherein the attribute information of the target account comprises an account tag of the target account; the information acquisition module is configured to perform:

24. The apparatus of claim 22, further comprising:

and the background generating module is configured to execute obtaining of a background image corresponding to the attribute information of the target account, and generate a background of a display page of the playing information based on the background image.

25. The device according to any one of claims 22 to 24, wherein the presentation page has a presentation area corresponding to a category of information to be displayed; the information presentation module is configured to perform:

26. The apparatus of claim 25, wherein the recommendation information has a corresponding recommendation priority; the information presentation module is further configured to perform:

27. The device of claim 25, wherein a plurality of pieces of recommended information in the category of information to be displayed have corresponding display modes; the information presentation module is further configured to perform:

28. The apparatus of claim 26, wherein the presentation comprises a circular scrolling presentation, and wherein the information presentation module is further configured to perform:

acquiring the rolling interval duration of the circular rolling display;

29. An electronic device, comprising:

a processor;

a memory for storing the processor-executable instructions;

wherein the processor is configured to execute the instructions to implement the information display method of any one of claims 1 to 14.

30. A computer-readable storage medium, wherein instructions in the computer-readable storage medium, when executed by a processor of an electronic device, enable the electronic device to perform the information display method of any one of claims 1 to 14.

31. A computer program product comprising a computer program, characterized in that the computer program realizes the information display method of any one of claims 1 to 14 when executed by a processor.