CN112749994A

CN112749994A - Control method and device for advertising on express package

Info

Publication number: CN112749994A
Application number: CN202110133928.7A
Authority: CN
Inventors: 王志玲
Original assignee: Guangdong Jubaowu Media Co ltd
Current assignee: Guangdong Jubaowu Media Co ltd
Priority date: 2018-10-09
Filing date: 2018-10-09
Publication date: 2021-05-04
Also published as: CN112749992A; CN109272363A; CN109272363B; CN112749993A; CN112749995A; CN112749991A

Abstract

The invention discloses a control method and a device for delivering advertisements on express packages, wherein the method comprises the following steps: determining an express parcel to be released, which needs to bear advertisement content; reading target information matched with the express package to be released, wherein the target information is used for determining target advertisement content required to be carried by the express package to be released; according to the target information, inquiring advertisement content matched with the target information from a prestored advertisement database to serve as target advertisement content; and generating bearing information comprising the target advertisement content, wherein the bearing information is used for bearing the express package to be released in a preset bearing mode. Therefore, the invention can realize personalized advertisement delivery on the express package, not only can effectively utilize flow resources of the express package to realize media of the express package, but also can deliver advertisements in a targeted manner, thereby improving the popularization effect of the advertisements.

Description

Control method and device for advertising on express package

The application is a divisional application made aiming at a control method and a control device for putting advertisements on express packages, wherein the application date is 09.10.2018, the application number is 201811171885.6, and the invention name is.

Technical Field

The invention relates to the technical field of package medialization, in particular to a control method and a device for delivering advertisements on express packages.

Background

With the rapid development of the internet, online shopping becomes an indispensable activity in most people's daily lives, and people can purchase required articles from home and abroad by using various large shopping platforms, namely: people select needed articles from a shopping platform and initiate a purchase request, the shopping platform responds to the purchase request of people, generates a corresponding purchase order and pushes the purchase order to a corresponding merchant, and the corresponding merchant packs the articles into an express package and then delivers the express package to the hands of people by a courier.

In practical applications, different express packages are distributed to different express stations along with different distribution modes (such as shipping, land transportation, air transportation and the like), and then reach different express stations along with couriers. For the express stations, a large number of express packages flow in and flow out every day, and the circulation of the express packages forms a certain flow resource. In practical application, how to effectively utilize the flow resource of the express package becomes a problem to be solved urgently.

Disclosure of Invention

The technical problem to be solved by the invention is to provide a control method and a device for delivering advertisements on express packages, which can realize personalized advertisement delivery on the express packages so as to effectively utilize flow resources of the express packages.

In order to solve the technical problem, a first aspect of the embodiments of the present invention discloses a method for controlling an advertisement to be delivered on an express package, where the method includes:

determining an express parcel to be released, which needs to bear advertisement content;

reading target information matched with the express package to be released, wherein the target information is used for determining target advertisement content required to be carried by the express package to be released;

according to the target information, inquiring advertisement content matched with the target information from a prestored advertisement database as the target advertisement content;

and generating bearing information comprising the target advertisement content, wherein the bearing information is used for bearing the express package to be released in a preset bearing mode.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, the target information is single information; alternatively, the first and second electrodes may be,

the target information is combined information formed by combining a plurality of pieces of sub information.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, when the target information is combination information formed by combining a plurality of pieces of sub information, the target information is specifically combination information formed by combining a plurality of pieces of peer-level sub information;

wherein, according to the target information, inquiring the advertisement content matched with the target information from a pre-stored advertisement database as the target advertisement content comprises:

according to each piece of sub information included in the target information, inquiring advertisement content respectively matched with each piece of sub information from a pre-stored advertisement database to obtain an advertisement content set matched with each piece of sub information;

and screening out the advertisement content with the maximum number of times as the target advertisement content from the advertisement content set matched with each piece of sub information.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, when the target information is combination information in which a plurality of pieces of sub information are combined, the target information is specifically combination information in which at least two levels of sub information are combined, and the number of the pieces of sub information of each level is at least one;

determining sub information of a current level from the sub information of different levels included in the target information, inquiring an advertisement content set matched with the sub information of the current level from an advertisement content set corresponding to the sub information of the previous level of the current level, and judging whether the quantity of advertisement contents included in the advertisement content set matched with the sub information of the current level exceeds a preset quantity preset value or not;

when the preset quantity preset value is exceeded, judging whether the current level is the minimum level or not;

when the current level is not the minimum level, determining the next level of the current level as a new current level, triggering and executing the operation of determining the sub information of the current level from the sub information of different levels included in the target information, inquiring an advertisement content set corresponding to the sub information of the current level from an advertisement content set corresponding to the sub information of the previous level of the current level, and judging whether the number of advertisement contents included in the advertisement content set matched with the sub information of the current level exceeds a preset number preset value or not;

when the current level is the minimum level, determining that the advertisement content included in the advertisement content set matched with the sub-information of the current level is the target advertisement content;

the advertisement content set matched with the maximum-level sub information included in the target information is composed of all advertisement contents which are screened from a prestored advertisement database and are matched with the maximum-level sub information.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, when the target information is single information, the target information is specifically attribute information of a consignor who puts the express package to be released, a type of an article in the express package to be released, historical consignment information of the consignor who puts the express package to be released, or location information of an express site where the express package to be released is currently located, and the consignor who puts the express package to be released includes the consignor who puts the express package to be released and/or the consignor who puts the express package to be released.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, before generating the bearer information including the target advertisement content, the method further includes:

collecting surface attribute information of the to-be-released express package, and determining a target bearing mode of the to-be-released express package for bearing the target advertisement content according to the surface attribute information of the to-be-released express package;

the generating of the bearer information including the targeted advertisement content includes:

and generating bearing information which is matched with the target bearing mode and comprises the target advertisement content according to the target bearing mode.

As an optional implementation manner, in the first aspect of the embodiment of the present invention, after generating the bearer information including the target advertisement content, the method further includes:

judging whether the express delivery site where the express package to be released is currently located is the last site, and generating a pickup notification message for the express package to be released when the express site where the express package to be released is currently located is the last site, wherein the pickup notification message comprises the target advertisement content and the geographical position of the express site where the express package to be released is currently located, and is used for prompting a pickup person corresponding to the express package to be released to arrive at the geographical position and take back the express package to be released;

and pushing the pickup notification message to a pickup person corresponding to the express package to be released.

The second aspect of the embodiment of the invention discloses a control device for delivering advertisements on express packages, which comprises:

the determining module is used for determining the express packages to be released, which need to bear the advertisement content;

the reading module is used for reading target information matched with the express package to be released, and the target information is used for determining target advertisement content needing to be carried by the express package to be released;

the query module is used for querying the advertisement content matched with the target information from a pre-stored advertisement database as the target advertisement content according to the target information;

and the generation module is used for generating bearing information comprising the target advertisement content, wherein the bearing information is used for bearing the express package to be released in a preset bearing mode.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the target information is single information; alternatively, the first and second electrodes may be,

As an optional implementation manner, in the second aspect of the embodiment of the present invention, when the target information is combination information formed by combining a plurality of pieces of sub information, the target information is specifically combination information formed by combining a plurality of pieces of peer-level sub information;

the specific way for the query module to query the advertisement content matched with the target information from a pre-stored advertisement database as the target advertisement content according to the target information is as follows:

As an optional implementation manner, in the second aspect of the embodiment of the present invention, when the target information is combination information in which a plurality of pieces of sub information are combined, the target information is specifically combination information in which at least two levels of sub information are combined, and the number of the pieces of sub information of each level is at least one;

As an optional implementation manner, in the second aspect of the embodiment of the present invention, when the target information is single information, the target information is specifically attribute information of a consignor who puts the express package to be released, a type of an article in the express package to be released, historical consignment information of the consignor who puts the express package to be released, or location information of an express site where the express package to be released is currently located, and the consignor who puts the express package to be released includes the consignor who puts the express package to be released and/or the consignor who puts the express package to be released.

As an optional implementation manner, in the second aspect of the embodiment of the present invention, the apparatus further includes:

the acquisition module is used for acquiring the surface attribute information of the to-be-released express package before the generation module generates the bearing information comprising the target advertisement content;

the determining module is further configured to determine a target bearing mode for the to-be-released express parcel to bear the target advertisement content according to the surface attribute information of the to-be-released express parcel;

the specific way for the generation module to generate the bearer information including the target advertisement content is as follows:

the judging module is used for judging whether the express delivery site where the express package to be released is currently located is the last site or not after the generating module generates the bearing information comprising the target advertisement content;

the generation module is further configured to generate a pickup notification message for the to-be-released express package when the judgment module judges that the express site where the to-be-released express package is currently located is the last site, where the pickup notification message includes the target advertisement content and the geographic position of the express site where the to-be-released express package is currently located, and the pickup notification message is used to prompt a pickup corresponding to the to-be-released express package to arrive at the geographic position to retrieve the to-be-released express package;

and the pushing module is used for pushing the pickup notification message to a pickup person corresponding to the express package to be released.

The third aspect of the embodiment of the present invention discloses another control device for delivering an advertisement on an express package, the device including:

a memory storing executable program code;

a processor coupled with the memory;

the processor calls the executable program code stored in the memory to execute the control method for delivering the advertisement on the express package disclosed by the first aspect of the embodiment of the invention.

A fourth aspect of the embodiments of the present invention discloses a computer-readable storage medium storing a computer program, where the computer program causes a computer to execute the control method for delivering an advertisement on an express package disclosed in the first aspect of the embodiments of the present invention.

A fifth aspect of the embodiments of the present invention discloses a computer program product, which, when running on a computer, causes the computer to execute the control method for delivering an advertisement on an express package disclosed in the first aspect.

Compared with the prior art, the embodiment of the invention has the following beneficial effects:

in the embodiment of the invention, an express package to be released, which needs to bear advertisement content, is determined; reading target information matched with the express package to be released, wherein the target information is used for determining target advertisement content required to be carried by the express package to be released; according to the target information, inquiring advertisement content matched with the target information from a prestored advertisement database to serve as target advertisement content; and generating bearing information comprising the target advertisement content, wherein the bearing information is used for bearing the express package to be released in a preset bearing mode. Therefore, the method and the device can realize personalized advertisement delivery on the express package, not only can effectively utilize flow resources of the express package to realize media of the express package, but also can deliver the advertisement with pertinence, and improve the popularization effect of the advertisement.

Drawings

In order to more clearly illustrate the technical solutions in the embodiments of the present invention, the drawings needed to be used in the embodiments will be briefly described below, and it is obvious that the drawings in the following description are only some embodiments of the present invention, and it is obvious for those skilled in the art that other drawings can be obtained according to these drawings without creative efforts.

Fig. 1 is a schematic flow chart of a control method for delivering an advertisement on an express package according to an embodiment of the present invention;

fig. 2 is a schematic flow chart illustrating another control method for delivering an advertisement on an express package according to an embodiment of the present invention;

fig. 3 is a schematic structural diagram of a control device for delivering an advertisement on an express package according to an embodiment of the present invention;

fig. 4 is a schematic structural diagram of another control device for delivering an advertisement on an express package according to an embodiment of the present invention;

fig. 5 is a schematic structural diagram of another control device for delivering an advertisement on an express package according to an embodiment of the present invention.

Detailed Description

For better understanding and implementation, the technical solutions in the embodiments of the present invention will be clearly and completely described below with reference to the drawings in the embodiments of the present invention, and it is obvious that the described embodiments are only a part of the embodiments of the present invention, and not all of the embodiments. All other embodiments, which can be derived by a person skilled in the art from the embodiments given herein without making any creative effort, shall fall within the protection scope of the present invention.

The terms "comprises," "comprising," and any other variation thereof, are intended to cover a non-exclusive inclusion, such that a process, method, system, article, or apparatus that comprises a list of steps or modules is not necessarily limited to those steps or modules explicitly listed, but may include other steps or modules not expressly listed or inherent to such process, method, article, or apparatus.

The embodiment of the invention discloses a control method and a device for releasing advertisements on express packages, which can realize personalized advertisement release on the express packages, effectively utilize flow resources of the express packages to realize media of the express packages, release advertisements in a targeted manner and improve the popularization effect of the advertisements. The following are detailed below.

Example one

Referring to fig. 1, fig. 1 is a schematic flow chart illustrating a control method for delivering an advertisement on an express package according to an embodiment of the present invention. The method shown in fig. 1 is applied to an advertisement delivery control platform or a control terminal for express packages, and the embodiment of the present invention is not limited thereto. As shown in fig. 1, the method for controlling advertisement delivery on an express package may include the following steps:

101. and determining the express packages to be delivered which need to bear the advertisement content.

In the embodiment of the present invention, the to-be-released express package is any one express package that needs to be continuously circulated after being circulated to a certain express site, that is, the express package is: express packages which need to be circulated to the next express delivery site continuously, or express packages which need to be delivered directly by relevant service personnel of the express delivery site or need to be taken by a pickup person at home, or express packages which need to be returned to a sender after the express packages arrive at the last express delivery site for a long time without people for picking up the packages.

As an optional implementation manner, determining an express package to be delivered that needs to carry advertisement content may include:

reading the bar code information of a certain express package, and determining the express type for carrying the certain express package according to the bar code information;

reading a delivery address and an addressee of the certain express package, and determining site identifiers of all express sites of the certain express package in the circulation process according to the delivery address, the addressee and the express type carrying the to-be-delivered express package;

judging whether the site identification of the express site where the express package is currently located is the site identification of the last express site according to the site identifications of all express sites of the express package in the circulation process;

and when the site identification of the current express site is judged to be the site identification of the last express site, determining that the certain express package is the to-be-released express package which needs to bear the advertisement content.

Therefore, the optional implementation method can determine the express package which needs to bear the advertisement content only when the current logistics node is the last logistics node, so that the number of times of determining the express package to be delivered which needs to bear the advertisement content can be reduced.

As another optional implementation manner, each express delivery site has a unique corresponding user name and user password, and a site service staff of the express delivery site can log in the express delivery scanning terminal through the unique corresponding user name and user password to scan the express delivery package circulating to the express delivery site. Wherein, confirming that the express package to be delivered needs to bear the advertisement content may include:

the method comprises the steps of obtaining bar code information of a certain express package scanned by an express scanning terminal of an express site, and judging whether the bar code information is the bar code information scanned at the express site for the first time;

when the bar code information scanned for the first time is judged, determining that the certain express package is an express package to be released, which needs to bear advertisement content;

when the bar code information which is not scanned for the first time is judged, whether the bar code information has a corresponding carried advertisement content mark or not is judged, and when the carried advertisement content mark exists, whether a certain express package is an express package to be released and needing to carry advertisement content is determined; and when the identifier of the advertisement content does not exist, determining that the certain express package is the to-be-released express package which needs to bear the advertisement content.

Further optionally, after determining that the corresponding identifier of the advertisement content has been carried exists, and before determining that the certain express package is not the to-be-delivered express package that needs to carry the advertisement content, the method may further include:

judging whether the site identification of the express site where the certain express package is currently located is the site identification of the last express site, judging the target time length between the moment when the barcode information is scanned last time and the current moment when the certain express package is the site identification of the last express site, and judging whether the target time length exceeds the preset maximum pickup time length;

when the target time length does not exceed the preset maximum pickup time length, executing the operation of determining that the certain express package is not the to-be-released express package which needs to bear the advertisement content;

and when the target time length exceeds the preset maximum pickup time length, determining that the certain express package needs to be returned to the sender, and executing the above-mentioned step of determining that the certain express package is the to-be-released express package which needs to bear the advertisement content. It is obvious that when determining that a certain express delivery parcel is an express delivery parcel that is unmanned for a long time to get, need confirm it as the express delivery parcel of waiting to put that needs to bear the weight of advertisement content again to and in time update advertisement content.

Therefore, the other optional implementation mode can determine the express package to be delivered, which needs to bear the advertisement content, by scanning the barcode of the express package and combining the mode of bearing the advertisement content identifier, so that manual judgment is not needed, and the judgment efficiency and the accuracy are improved.

As another optional implementation, determining the to-be-delivered express package that needs to carry the advertisement content may also include:

collecting a parcel image of a certain express parcel, and analyzing the collected parcel image to obtain the image content of the parcel image;

judging whether the image content contains advertisement content, when judging that the image content does not contain the advertisement content, determining that the certain express package is an express package to be released which needs to bear the advertisement content, and optionally, the advertisement content is preset advertisement content which needs to be released at an express site where the express package to be released is located currently.

The collected parcel images may be parcel images of all surfaces of the to-be-released express parcel, or only parcel images of a certain surface of the to-be-released express parcel for bearing advertisement content, which is not limited in the embodiment of the present invention.

Therefore, the express parcel to be delivered, which needs to bear the advertisement content, can be determined in a mode of acquiring the express parcel image and analyzing the image content, manual judgment is not needed, and the judgment efficiency and the judgment accuracy are improved.

102. And reading target information matched with the express package to be released, wherein the target information is used for determining target advertisement content required to be carried by the express package to be released.

In the embodiment of the invention, an advertisement content database is stored in an advertisement putting control platform or a control terminal of the express package in advance, and the advertisement content database is used for storing mass advertisement contents. The advertisement content database may be specifically configured to store advertisement content sub-databases corresponding to all express sites capable of adding advertisements to the express packages, where the advertisement content sub-databases corresponding to different express sites may be the same or different.

103. And according to the target information, inquiring the advertisement content matched with the target information from a prestored advertisement database to be used as the target advertisement content.

As an alternative implementation manner, according to the target information, querying an advertisement content matching with the target information from a pre-stored advertisement database as a target advertisement content may include:

determining an advertisement content sub-database corresponding to the site identification of the express site where the express package to be released is currently located according to the site identification of the express site where the express package to be released is currently located, and screening all advertisement contents matched with the target information from the determined advertisement content sub-database according to the target information;

numbering each piece of screened advertisement content matched with the target information, and generating a random integer according to the number of all advertisement content matched with the target information, wherein the random integer is more than or equal to 1 and less than or equal to the number of all advertisement content matched with the target information; selecting a certain advertisement content with the same number as the random integer from all the advertisement contents matched with the target information, and determining the certain advertisement content as the target advertisement content; alternatively, the first and second electrodes may be,

and determining a certain advertisement content with the minimum bearing frequency from all the advertisement contents matched with the target information, and determining the certain advertisement content as the target advertisement content.

Further, after selecting a certain advertisement content with the same number as the random integer from all advertisement contents matching with the target information, and before determining the certain advertisement content as the target advertisement content, the method may further include:

judging whether the bearing frequency of the certain advertisement content is less than or equal to a preset frequency threshold value, and if so, executing the operation of determining the certain advertisement content as the target advertisement content; and when the judgment result is negative, the operation of generating a random integer according to the number of all the advertisement contents matched with the target information and selecting a certain advertisement content with the same number as the random integer from all the advertisement contents matched with the target information is executed.

Therefore, according to the optional embodiment, when a plurality of determined advertisement contents exist, the target advertisement content can be determined from all the determined advertisement contents according to the set rule, and the uniform delivery of the advertisement contents can be ensured.

The determined target advertisement content needing to be released on the express package to be released is different from the advertisement content released on the express package corresponding to the same pickup information in the past, so that repeated advertisement content can be prevented from being released to the same pickup.

104. And generating bearing information comprising the target advertisement content, wherein the bearing information is used for bearing the express package to be released in a preset bearing mode.

In this embodiment of the present invention, the load-bearing content may further include detailed description information and/or website information of an express delivery site where the to-be-delivered express package is located, and further may further include recipient information of the to-be-delivered express package, such as at least one of pickup information (such as a name, a nickname, a registration name, and the like), a recipient address, and a contact manner of the to-be-delivered express package, and further may further include time when the to-be-delivered express package reaches the express delivery site, and the like.

In the embodiment of the present invention, the preset bearing manner may be a uniform bearing manner, such as a manner of printing advertisement paper or a code image (such as a two-dimensional code image) to be pasted on the to-be-released express package or a manner of directly printing the to-be-released express package, or a customized bearing manner for the to-be-released express package, and the customized bearing manner may be determined according to a package type of the to-be-released express package and/or a size parameter of the to-be-released express package. The package type may include a bag type or a box type, and the size parameter of the to-be-released express package may include a length, a width, a height, a volume, a surface area, and the like of the to-be-released express package, which is not limited in the embodiment of the present invention. Therefore, the bearing mode can be adjusted according to the adaptability of the to-be-released express package, the bearing matching rate of the to-be-released express package and the generated bearing information is favorably improved, and the situation that the generated bearing information cannot bear on the to-be-released express package is reduced.

It should be noted that the last express delivery site is an express delivery site directly docked with the pickup person.

It can be seen that, by implementing the control method for delivering advertisements on the express packages described in fig. 1, personalized advertisement delivery can be realized on the express packages, not only can the flow resources of the express packages be effectively utilized to realize media delivery of the express packages, but also advertisements can be delivered with pertinence, the promotion effect of the advertisements is improved, and in this way, not only can an advertisement promotion channel be provided for merchants through circulation of the express packages, but also additional benefits can be brought to express sites.

Example two

Referring to fig. 2, fig. 2 is a schematic flow chart illustrating another control method for placing an advertisement on an express package according to an embodiment of the present invention. The method shown in fig. 2 is applied to an advertisement delivery control platform or a control terminal for express packages, and the embodiment of the present invention is not limited thereto. As shown in fig. 2, the method for controlling the advertisement delivery on the express package may include the following steps:

201. and determining the express packages to be delivered which need to bear the advertisement content.

202. And reading target information matched with the express package to be released, wherein the target information is used for determining target advertisement content required to be carried by the express package to be released.

203. And according to the target information, inquiring the advertisement content matched with the target information from a prestored advertisement database to be used as the target advertisement content.

In the embodiment of the present invention, the target information may be single information; alternatively, the target information may be combined information obtained by combining a plurality of pieces of sub information, and the embodiment of the present invention is not limited.

As an alternative embodiment, when the target information is combination information in which a plurality of pieces of sub information are combined, the target information is specifically combination information in which a plurality of pieces of sub information of the same level are combined. According to the target information, querying an advertisement content matched with the target information from a pre-stored advertisement database as a target advertisement content may include:

and screening the advertisement content with the largest number of times as the target advertisement content from the advertisement content set matched with each piece of sub information.

It should be noted that, if the advertisement content with the largest number of times is screened from the advertisement content set matching with each piece of sub information, the manner of determining the target advertisement content may refer to the related description in the first embodiment.

In this optional embodiment, the target information may specifically be attribute information (such as age, gender, occupation, address, and the like) of a sender who wants to drop an express package, a type of an article in the express package to be dropped (such as clothing, books for study, fitness equipment, skin care products, cosmetics, and the like), historical sender information of the sender who wants to drop the express package, location information of an express site where the express package to be dropped is currently located, and a site identifier of the express site where the express package to be dropped is currently located, where the sender who wants to drop the express package includes the sender who wants to drop the express package and/or the sender who wants to drop the express package. Therefore, the reliability that the determined target advertisement content meets the requirement of the sender can be improved, and the releasing effect of the advertisement content is further improved.

As another optional implementation, when the target information is combination information in which a plurality of pieces of sub information are combined, the target information is specifically combination information in which at least two levels of sub information are combined, and the number of pieces of sub information in each level is at least one. According to the target information, querying an advertisement content matched with the target information from a pre-stored advertisement database as a target advertisement content may include:

determining sub information of the current level from the sub information of different levels included in the target information, inquiring an advertisement content set matched with the sub information of the current level from an advertisement content set corresponding to the sub information of the previous level of the current level, and judging whether the quantity of advertisement contents included in the advertisement content set matched with the sub information of the current level exceeds a preset quantity preset value or not;

when the number exceeds a preset number preset value, judging whether the current level is the minimum level;

when the current level is not the minimum level, determining the next level of the current level as a new current level, triggering and executing the operation of determining the sub information of the current level from the sub information of different levels included in the target information, inquiring an advertisement content set matched with the sub information of the current level from an advertisement content set corresponding to the sub information of the previous level of the current level, and judging whether the number of advertisement contents included in the advertisement content set matched with the sub information of the current level exceeds a preset number preset value;

It should be noted that, when the current level is the minimum level and the number of the advertisement content sets matching with the sub information of the current level exceeds a preset number threshold, the advertisement content included in the advertisement content set matching with the sub information of the current level is directly determined as the target advertisement content.

It should be noted that, when the current level is the minimum level and the advertisement content included in the advertisement content set matching with the sub information of the current level is determined to be a plurality of pieces of advertisement content, the manner of determining the target advertisement content may refer to the related description in the first embodiment.

For example, the target information is formed by combining 3 sub information of different levels, wherein the order of the levels from top to bottom is as follows: the addressee of the pickup and the age of the pickup; the gender and occupation of the taker; the type of the object to be delivered in the express package.

As another alternative implementation, when the target information is single information, the target information may specifically be any one of attribute information (such as age, gender, occupation, address, and the like) of a sender who puts the express package, a type of an article in the express package (such as a clothing type, a learning book type, a fitness equipment type, a skin care product type, a cosmetic type, and the like), historical pickup information of the sender who puts the express package, location information of an express site where the express package is currently put, and a site identifier of the express site where the express package is currently put.

In the embodiment of the present invention, please refer to the detailed description of step 101 to step 103 in the first embodiment for the other detailed descriptions of step 201 to step 203, which is not repeated herein.

204. And collecting the surface attribute information of the to-be-released express package, and determining a target bearing mode of the to-be-released express package for bearing the target advertisement content according to the surface attribute information of the to-be-released express package.

In the embodiment of the present invention, the surface attribute information of the to-be-released express package may be specifically determined by a package type of the to-be-released express package, and/or a surface flatness of the to-be-released express package, and/or a size parameter of the to-be-released express package. The package type may include a bag type or a box type, and the size parameter of the to-be-released express package may include a length, a width, a height, a volume, a surface area, and the like of the to-be-released express package, which is not limited in the embodiment of the present invention. Therefore, the bearing mode can be adjusted according to the adaptability of the to-be-released express package, the bearing matching rate of the to-be-released express package and the generated bearing information is favorably improved, and the situation that the generated bearing information cannot bear on the to-be-released express package is reduced.

205. And generating bearing information which is matched with the target bearing mode and comprises the target advertisement content according to the target bearing mode, wherein the bearing information is used for bearing the express package to be released in a preset bearing mode.

In an alternative embodiment, after completing step 205, the method for controlling advertisement delivery on the courier package may further comprise:

206. judging whether the express delivery site where the express package to be released is currently located is the last site, and triggering to execute the step 207 when the judgment result in the step 206 is yes; when the determination result in step 206 is negative, the process may be ended.

207. And generating a pickup notification message aiming at the express package to be released, and pushing the pickup notification message to a pickup person corresponding to the express package to be released.

In the embodiment of the present invention, the pickup notification message at least includes the target advertisement content and the pickup location of the to-be-delivered express package.

Optionally, the pickup notification message may further include barcode information of the to-be-released express package, pickup code information of the to-be-released express package, sender information of the to-be-released express package, a pickup leader identifier of the to-be-released express package, arrival time of the to-be-released express package, pickup notice of the to-be-released express package, description information of the to-be-released express package, an identifier of a shelf or a locker where the to-be-released express package is located, and an express identifier of an express carrier that carries the to-be-released express package, where the sender information of the to-be-released express package may include a sender identifier of the to-be-released express package and/or a sender address of the to-be-released express package.

Further optionally, the description information of the to-be-released express package may specifically include at least one of a package type (in a box or in a bag) of the to-be-released express package, a shape of the to-be-released express package, a size of the to-be-released express package, a payment identifier (yes or no) of the to-be-released express package, and the like, which is not limited in the embodiment of the present invention.

Still further optionally, the notice of pickup of the to-be-released express package may specifically include at least one of a time period when the pickup time of the to-be-released express package is short, path information between the recipient address of the to-be-released express package and the pickup location of the to-be-released express package, certificates (such as student certificates, identity cards, and the like) required to be carried when the to-be-released express package is picked up, and auxiliary tools required to carry the to-be-released express package, and the embodiment of the present invention is not limited.

It is thus clear that after the corresponding bearing information is generated, the pick-up notification message including the target advertisement content can be sent to the pick-up person, so that the function of the pick-up notification message is enriched, the electronic delivery channel of the advertisement content is increased, the possibility that the pick-up person looks over the advertisement content can be improved, and the pick-up person can take the pick-up more efficiently.

In an optional embodiment, when the determination result in step 206 is yes, before generating the pickup notification message for the to-be-released express package, the method may further include:

and analyzing the bar code information of the express parcel to be released to obtain an express identification of an express party carrying the express parcel to be released.

In this optional embodiment, after the barcode information is analyzed to obtain the express identifier of the express delivery party carrying the to-be-delivered express package, the generation of the pickup notification message for the to-be-delivered express package is triggered, and the pickup notification message is pushed to the pickup corresponding to the to-be-delivered express package. Wherein, generating the pickup notification message for the to-be-released express package may include:

searching a target express pickup notification message template corresponding to an express identification of an express party carrying the express package to be released from a preset corresponding relation between the express identification and the express pickup notification message template;

and generating a pickup notification message aiming at the pickup person information according to the content format in the target pickup notification template.

In this optional embodiment, the express delivered by one express delivery site docking may include one or more express deliveries of all types, such as shunfeng express, kyotong express, baishi express, yuntong express, yunnan express, postal express, zhongtong express, shentong express, fulkung express, and safety express, etc., a pickup notification message template corresponding to different express identifications may be stored in advance in the control platform or the control terminal, and after the express identification of the to-be-delivered express package is determined, the content included in the pickup notification message may be sorted into a pickup notification message according to the pickup notification message template corresponding to the express identification, thereby realizing personalization of the pickup notification message.

In another optional embodiment, the method for controlling advertisement delivery on the express package may further include:

judging whether the pre-stored address database of the receiving and sending persons has the information of the receiving and sending persons of the express packages to be released or not, wherein the address database of the receiving and sending persons is used for storing receiving and sending address sets corresponding to different information of the receiving and sending persons;

when the information of the sender and receiver of the to-be-released express package is judged to exist in the address database of the sender and receiver, judging whether a sending and receiving address set corresponding to the information of the sender and receiver of the to-be-released express package comprises a sending and receiving address on the to-be-released express package;

and when judging that the receiving and sending address set corresponding to the receiving and sending person information of the to-be-released express package does not comprise the receiving and sending address on the to-be-released express package, adding the receiving and sending address on the to-be-released express package to the receiving and sending address set corresponding to the receiving and sending person information of the to-be-released express package so as to update the receiving and sending address set corresponding to the receiving and sending person information of the to-be-released express package.

In this alternative embodiment, optionally, the address database of the receiving and sending persons may be specifically configured to store the sets of receiving and sending addresses corresponding to different information of the receiving and sending persons at different receiving and sending times. Therefore, the method is favorable for analyzing the receiving and sending address rule according to the receiving and sending address set corresponding to the information of the receiving and sending persons, further, the advertisement content is conveniently and reasonably put, whether the receiving and sending address is changed or not can be intelligently judged based on the receiving and sending addresses corresponding to the information of the receiving and sending persons for multiple times in the follow-up process, and if yes, the old receiving and sending address can be timely deleted, so that unnecessary information in the address database of the receiving and sending persons is reduced.

In yet another alternative embodiment, after completing step 207, the method for controlling advertisement delivery on the courier package may further comprise the following operations:

judging whether a confirmation message fed back by the pickup corresponding to the pickup information is received within a time period of a preset length after the pickup notification message is pushed, wherein the confirmation message is used for indicating that the pickup has received the pickup notification message;

and when the confirmation message is judged not to be received, judging whether target relation person information in binding relation with the pickup person information exists or not, if so, sending a pickup notification message to the target relation person information, wherein the pickup notification message can comprise the pickup notification message and is used for notifying the target relation person to transfer the pickup notification message to a receiver corresponding to the pickup person information or take back the express package to be released by the receiver corresponding to the pickup person information.

The relation person corresponding to the target relation person information may be a family, a friend, a roommates, a teacher or a colleague, and the embodiment of the present invention is not limited.

It can be seen that, when it is confirmed that the pickup person of the to-be-released express package does not receive or pay attention to the pickup notification message, the alternative embodiment can send the pickup notification message to the target related person, so as to retrieve the to-be-released express package in time.

In yet another alternative embodiment, the method for controlling advertisement delivery on the express package may further include the following operations:

after receiving a pickup completion prompt message fed back by an express scanning terminal, judging that the actual pickup of the express package to be released is a pickup corresponding to the pickup information or a target relation person corresponding to the target relation person information;

if the recipient is the recipient corresponding to the pickup information, pushing a pickup completion message to a user terminal and/or an application client corresponding to the pickup information, wherein the pickup completion message is used for prompting that the pickup of the express package to be delivered is completed or the delivery is completed, and the pickup completion message may include advertisement content, and further may include pickup time, and the advertisement content may be different from the advertisement content included in the pickup notification message;

and if the target relation person is the target relation person corresponding to the target relation person information, pushing a substitute pickup completion message to a user terminal and/or an application client corresponding to the pickup information and/or a user terminal and/or an application client corresponding to the target contact person information, wherein the to-be-picked-up completion message is used for prompting that the to-be-released express package is taken back by the target relation person, and the to-be-picked-up completion message can comprise the target relation person information and new advertisement content.

Therefore, the optional embodiment can inform corresponding personnel in time after the pickup is completed so as to reduce the occurrence of wrong pickup or wrong pickup, and can add corresponding advertisement information in the pickup completion message or the substitute completion message, thereby further increasing the delivery channels of the advertisement content.

Therefore, the implementation of the control method for delivering the advertisement on the express package described in fig. 2 can realize personalized advertisement delivery on the express package, not only can effectively utilize flow resources of the express package to realize media delivery of the express package, but also can deliver the advertisement with pertinence, thereby improving the popularization effect of the advertisement; in addition, the bearing mode can be adaptively adjusted according to the surface attribute information of the to-be-released express package, so that the bearing matching rate of the to-be-released express package and the generated bearing information is improved, and the situation that the generated bearing information cannot be borne on the to-be-released express package is reduced; in addition, can also send the person department of getting a notification message including the person department of getting a pick of target advertisement content, richened the function of getting a notification message, not only increased the electronic delivery channel of advertisement, can also improve the possibility that the person of getting a pick looks over advertisement content, and can also be convenient for the person of getting a pick of more efficient.

EXAMPLE III

Referring to fig. 3, fig. 3 is a schematic structural diagram of a control device for delivering an advertisement on an express package according to an embodiment of the present invention. As shown in fig. 3, the control device for placing the advertisement on the express package may include:

the determining module 301 is configured to determine an express package to be delivered, which needs to carry advertisement content.

As an optional implementation manner, the specific manner of determining, by the determining module 301, the to-be-delivered express package that needs to carry the advertisement content may be:

when the site identification of the current express site is judged to be the site identification of the last express site, determining that a certain express package is the to-be-released express package needing to bear the advertisement content

As another optional implementation manner, the specific manner of determining, by the determining module 301, the to-be-delivered express package that needs to carry the advertisement content may be:

As another alternative implementation, the specific way for determining, by the determining module 301, the to-be-delivered express package that needs to carry the advertisement content may be:

A reading module 302, configured to read target information matched with the to-be-delivered express package determined by the determining module 301, where the target information is used to determine target advertisement content that needs to be carried by the to-be-delivered express package.

The query module 303 is configured to query, according to the target information read by the reading module 302, an advertisement content matched with the target information from a pre-stored advertisement database as a target advertisement content.

As an alternative implementation manner, the querying module 303 queries, according to the target information, an advertisement content matching with the target information from a pre-stored advertisement database as a target advertisement content, and may include:

Further, after selecting a certain advertisement content with the same number as the random integer from all advertisement contents matching the target information, and before determining the certain advertisement content as the target advertisement content, the query module 303 may be further configured to:

A generating module 304, configured to generate bearing information that includes the target advertisement content obtained through query by the querying module 303, where the bearing information is used to be borne on the to-be-delivered express package in a preset bearing manner.

Therefore, the control device for delivering the advertisement on the express package described in the embodiment of fig. 3 can realize personalized advertisement delivery on the express package, not only can effectively utilize flow resources of the express package to realize media delivery of the express package, but also can deliver the advertisement with pertinence, and improves the popularization effect of the advertisement.

In an alternative embodiment, the target information may be a single information; alternatively, the target information may be combined information in which a plurality of pieces of sub information are combined.

In this optional embodiment, as an optional implementation manner, when the target information is combination information formed by combining a plurality of pieces of sub information, the target information is specifically combination information formed by combining a plurality of pieces of peer-level sub information. The specific way for the query module 303 to query the advertisement content matched with the target information from the pre-stored advertisement database as the target advertisement content according to the target information may be:

As another optional implementation, when the target information is combination information in which a plurality of pieces of sub information are combined, the target information is specifically combination information in which at least two levels of sub information are combined, and the number of pieces of sub information in each level is at least one. The specific way for the query module 303 to query the advertisement content matched with the target information from the pre-stored advertisement database as the target advertisement content according to the target information may be:

and when the current level is the minimum level, determining that the advertisement content included in the advertisement content set matched with the sub-information of the current level is the target advertisement content.

The advertisement content set matched with the maximum level sub information included in the target information is composed of all advertisement contents which are screened from a prestored advertisement database and are matched with the maximum level sub information.

As another alternative embodiment, when the target information is single information, the target information is specifically attribute information of a sender who puts in the express package to be released, a type of an article in the express package to be released, historical sender information of the sender who puts in the express package to be released, or location information of an express site where the express package to be released is currently located, and the sender who puts in the express package to be released includes the sender who puts in the express package to be released and/or the sender who puts in the express package to be released.

In yet another alternative embodiment, as shown in fig. 4, the control device for placing advertisements on the express package may further include:

the collecting module 305 is configured to collect the surface attribute information of the to-be-delivered express package before the generating module 304 generates the carrying information including the target advertisement content.

The determining module 301 may further be configured to determine, according to the surface attribute information of the to-be-released express package, a target bearing manner in which the to-be-released express package bears target advertisement content.

The specific way for the generation module 304 to generate the bearer information including the targeted advertisement content may be:

the determining module 306 is configured to determine whether the current express site where the to-be-delivered express package is located is the last site after the generating module 304 generates the carrying information including the target advertisement content.

The generating module 304 may be further configured to generate a pickup notification message for the to-be-released express package when the determining module 306 determines that the express site where the to-be-released express package is currently located is the last site, where the pickup notification message may include the target advertisement content and a geographic location of the express site where the to-be-released express package is currently located, and the pickup notification message is used to prompt a pickup person corresponding to the to-be-released express package to reach the geographic location of the express site where the to-be-released express package is currently located and retrieve the to-be-released express package.

And the pushing module 307 is configured to push a pickup notification message to a pickup corresponding to the to-be-released express package.

Optionally, the pickup notification message may further include barcode information of the to-be-released express package, pickup code information of the to-be-released express package, sender information of the to-be-released express package, a pickup leader identifier of the to-be-released express package, arrival time of the to-be-released express package, pickup notice of the to-be-released express package, description information of the to-be-released express package, an identifier of a shelf or a locker where the to-be-released express package is located, and an express identifier of an express carrier that carries the to-be-released express package, where the sender information of the to-be-released express package may include a sender identifier of the to-be-released express package and/or a sender address of the to-be-released express package. Further optionally, the description information of the to-be-released express package may specifically include at least one of a package type (in a box or in a bag) of the to-be-released express package, a shape of the to-be-released express package, a size of the to-be-released express package, a payment identifier (yes or no) of the to-be-released express package, and the like, which is not limited in the embodiment of the present invention. Still further optionally, the notice of pickup of the to-be-released express package may specifically include at least one of a time period when the pickup time of the to-be-released express package is short, path information between the recipient address of the to-be-released express package and the pickup location of the to-be-released express package, certificates (such as student certificates, identity cards, and the like) required to be carried when the to-be-released express package is picked up, and auxiliary tools required to carry the to-be-released express package, and the embodiment of the present invention is not limited.

It can be seen that, the control device for delivering the advertisement on the express package described in the implementation of fig. 4 can also send the pickup notification message including the target advertisement content to the pickup person, so that the function of the pickup notification message is enriched, an electronic delivery channel of the advertisement is increased, the possibility that the pickup person looks over the advertisement content can be improved, and the pickup person can take the pickup more efficiently.

Example four

Referring to fig. 5, fig. 5 is a schematic structural diagram of another control device for placing an advertisement on an express package according to an embodiment of the present invention. As shown in fig. 5, the control device for placing the advertisement on the express package may include:

a memory 501 in which executable program code is stored;

a processor 502 coupled to a memory 501;

the processor 502 calls the executable program code stored in the memory 501 to execute the steps in the control method for placing advertisements on express packages described in the first embodiment or the second embodiment.

EXAMPLE five

The embodiment of the invention discloses a computer-readable storage medium which stores a computer program for electronic data exchange, wherein the computer program enables a computer to execute the steps of the control method for delivering the advertisement on the express package described in the first embodiment or the second embodiment.

EXAMPLE six

An embodiment of the invention discloses a computer program product, which comprises a non-transitory computer readable storage medium storing a computer program, and the computer program is operable to cause a computer to execute the steps of the control method for placing an advertisement on an express package described in the first embodiment or the second embodiment.

The above-described embodiments of the apparatus are merely illustrative, and the modules described as separate components may or may not be physically separate, and the components shown as modules may or may not be physical modules, may be located in one place, or may be distributed on a plurality of network modules. Some or all of the modules may be selected according to actual needs to achieve the purpose of the solution of the present embodiment. One of ordinary skill in the art can understand and implement it without inventive effort.

Through the above detailed description of the embodiments, those skilled in the art will clearly understand that the embodiments may be implemented by software plus a necessary general hardware platform, and may also be implemented by hardware. Based on such understanding, the above technical solutions may be embodied in the form of a software product, which may be stored in a computer-readable storage medium, where the storage medium includes a Read-Only Memory (ROM), a Random Access Memory (RAM), a Programmable Read-Only Memory (PROM), an Erasable Programmable Read-Only Memory (EPROM), a One-time Programmable Read-Only Memory (OTPROM), an Electrically Erasable Programmable Read-Only Memory (EEPROM), a Compact Disc-Read-Only Memory (CD-ROM), or other disk memories, CD-ROMs, or other magnetic disks, A tape memory, or any other medium readable by a computer that can be used to carry or store data.

Finally, it should be noted that: the control method and device for placing advertisements on express packages disclosed in the embodiments of the present invention are only the preferred embodiments of the present invention, and are only used for illustrating the technical solutions of the present invention, not for limiting the same; although the present invention has been described in detail with reference to the foregoing embodiments, it will be understood by those skilled in the art; the technical solutions described in the foregoing embodiments may still be modified, or some technical features may be equivalently replaced; such modifications and substitutions do not depart from the spirit and scope of the corresponding technical solutions.

Claims

1. A control method for advertising on an express package, the method comprising:

generating bearing information comprising the target advertisement content, wherein the bearing information is used for bearing the express package to be released in a preset bearing mode;

wherein, the determining that the express parcels to be delivered need to bear the advertisement content comprises:

and judging whether the image content contains advertisement content, and when judging that the image content does not contain the advertisement content, determining that the certain express package is an express package to be delivered which needs to bear the advertisement content.

2. The method of controlling advertising on an express package of claim 1, wherein the target information is a single information; alternatively, the first and second electrodes may be,

3. The method as claimed in claim 2, wherein when the target information is a combination of plural pieces of sub-information, the target information is a combination of plural pieces of sub-information of the same level;

4. The method according to claim 2, wherein when the target information is a combination of a plurality of pieces of sub information, the target information is a combination of at least two levels of sub information, and the number of each level of sub information is at least one;

5. The method according to claim 2, wherein when the target information is single information, the target information is attribute information of a consignor who is to release the express package, a type of an article in the express package to be released, historical consignment information of the consignor who is to release the express package to be released, or location information of an express site where the express package to be released is currently located, and the consignor who is to release the express package to be released includes the consignor who is to release the express package to be released and/or the consignor who is to release the express package to be released.

6. The method of controlling delivery of advertising on a delivery package according to any of claims 1-5, wherein prior to the generating the bearer information including the targeted advertising content, the method further comprises:

7. The method of controlling delivery of advertising on a delivery package according to any of claims 1-5, wherein after the generating of the bearer information including the targeted advertising content, the method further comprises:

8. A control device for delivering advertisements on express packages, the device comprising:

the generation module is used for generating bearing information comprising the target advertisement content, and the bearing information is used for bearing the express package to be released in a preset bearing mode;

the mode that the determining module determines that the express package to be delivered needs to bear the advertisement content specifically comprises the following steps:

9. A control device for delivering advertisements on express packages, the device comprising:

a memory storing executable program code;

a processor coupled with the memory;

the processor invokes the executable program code stored in the memory to perform the method of controlling placement of an advertisement on an express package of any of claims 1-7.

10. A computer storage medium having stored thereon computer instructions which, when invoked, perform the method of controlling the placement of an advertisement on a courier package according to any of claims 1-7.