CN112734522A - Information display method and device, electronic equipment and computer readable medium - Google Patents

Information display method and device, electronic equipment and computer readable medium Download PDF

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Publication number
CN112734522A
CN112734522A CN202110033073.0A CN202110033073A CN112734522A CN 112734522 A CN112734522 A CN 112734522A CN 202110033073 A CN202110033073 A CN 202110033073A CN 112734522 A CN112734522 A CN 112734522A
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target object
information
object information
target
strip
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CN202110033073.0A
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CN112734522B (en
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张金钟
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Beijing Urban Network Neighbor Information Technology Co Ltd
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Beijing Urban Network Neighbor Information Technology Co Ltd
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    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q30/00Commerce
    • G06Q30/06Buying, selling or leasing transactions
    • G06Q30/0601Electronic shopping [e-shopping]
    • G06Q30/0641Shopping interfaces
    • GPHYSICS
    • G06COMPUTING; CALCULATING OR COUNTING
    • G06QINFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
    • G06Q50/00Systems or methods specially adapted for specific business sectors, e.g. utilities or tourism
    • G06Q50/10Services
    • G06Q50/16Real estate

Abstract

The embodiment of the disclosure discloses an information display method, an information display device, electronic equipment and a computer readable medium. One embodiment of the method comprises: responding to a received page request for the (N + 1) th time of a target page sent by a first terminal within preset time, and acquiring a target object identifier of a target object; acquiring an N +1 th target object information strip matched with the N +1 th page request; acquiring at least one piece of target object information matched with the target object according to the target object identifier; and sending the (N + 1) th target object information strip and the target object information to the first terminal, so that the (N + 1) th target object information strip and the target object information are displayed on the first terminal. According to the method and the device, when the user browses the information, the click rate of the user on the target page can be improved, and further the loss of user flow is reduced.

Description

Information display method and device, electronic equipment and computer readable medium
Technical Field
The embodiment of the disclosure relates to the technical field of computers, in particular to an information display method, an information display device, electronic equipment and a computer readable medium.
Background
With the rapid development of internet technology, the internet information platform becomes an important channel for users to find information. At present, when an internet information platform displays information, the commonly adopted mode is as follows: when a user browses a target object (house source/commodity) on a page, the user clicks the target page for multiple times within a period of time, at least the target object (house source/commodity) is displayed in the target page, the same target object (house source/commodity) phrase is adopted to describe a title prompt, and the display content is unchanged and relatively single.
However, when the information is displayed in the above manner, the following technical problems often exist: after the user clicks and browses the target object (house source/commodity) within a period of time, when the target object (house source/commodity) is browsed on the target page again, the user easily skips browsing the target object (house source/commodity) again directly because the user sees the same phrase description title of the target object (house source/commodity) again, and the click rate of the home page of the target object (house source/commodity) is reduced.
Disclosure of Invention
This summary is provided to introduce a selection of concepts in a simplified form that are further described below in the detailed description. This summary is not intended to identify key features or essential features of the claimed subject matter, nor is it intended to be used to limit the scope of the claimed subject matter.
Some embodiments of the present disclosure propose information presentation methods, apparatuses, electronic devices, and computer readable media to solve one or more of the technical problems mentioned in the background section above.
In a first aspect, some embodiments of the present disclosure provide an information presentation method, including: responding to a (N + 1) th page request for a target page sent by a first terminal within a preset time, wherein the target page at least shows a target object, and acquiring a target object identifier of the target object, wherein N is a positive integer; acquiring an N +1 th target object information item matched with the N +1 th page request, wherein the N +1 th target object information item is at least one object information item in an N +1 th object information item set corresponding to the target object identifier, and the N +1 th object information item set is an information item set excluding the nth target object information item; acquiring at least one piece of target object information matched with the target object according to the target object identification; and sending the (N + 1) th target object information piece and the target object information to the first terminal, so that the (N + 1) th target object information piece and the target object information are displayed on the first terminal.
In a second aspect, some embodiments of the present disclosure provide an information presentation apparatus, the apparatus comprising: the identification acquisition unit is configured to respond to a page request of (N + 1) th time for a target page sent by a first terminal within preset time, wherein the target page at least shows a target object, and acquire a target object identification of the target object, and N is a positive integer; an information bar acquiring unit configured to acquire an N +1 th target object information bar matched with the N +1 th page request, where the N +1 th target object information bar is at least one object information bar in an N +1 th object information bar set corresponding to the target object identifier, and the N +1 th object information bar set is an information bar set excluding the nth target object information bar; an information acquisition unit configured to acquire at least one target object information matching the target object according to the target object identification; a sending unit, configured to send the (N + 1) th piece of target object information and the target object information to the first terminal, so that the (N + 1) th piece of target object information and the target object information are displayed on the first terminal.
In a third aspect, some embodiments of the present disclosure provide an electronic device, comprising: one or more processors; a storage device having one or more programs stored thereon, which when executed by one or more processors, cause the one or more processors to implement the method described in any of the implementations of the first aspect.
In a fourth aspect, some embodiments of the present disclosure provide a computer readable medium on which a computer program is stored, wherein the program, when executed by a processor, implements the method described in any of the implementations of the first aspect.
The above embodiments of the present disclosure have the following advantages: by the information display method of some embodiments of the present disclosure, loss of user traffic is reduced. Specifically, the reason for the loss of user traffic is: the information is not displayed with the recommendation information related to the information, and the user cannot know the reason for recommending the information. Based on this, in the information display method of some embodiments of the present disclosure, first, in response to receiving, within a preset time, an N +1 th page request for a target page sent by a first terminal, where the target page at least displays a target object, a target object identifier of the target object is obtained. Therefore, the object information strip is convenient to obtain subsequently. Then, the (N + 1) th target object information piece matched with the (N + 1) th page request is obtained. Thereby, the relevant recommendation information (target object information piece) matching the target object can be acquired. And then, acquiring at least one piece of target object information matched with the target object according to the target object identification. And finally, the (N + 1) th target object information piece and the target object information are sent to the first terminal, so that the (N + 1) th target object information piece and the target object information are displayed on the first terminal. Therefore, when the user browses the target object (house source/commodity) for multiple times in a period of time, the phrase description title (target object information bar) of the target object (house source/commodity) which is different from the phrase description title (target object information bar) of the target object (house source/commodity) which is not displayed previously in the preset time is displayed every time the user browses the target object (house source/commodity), and the phrase description title are displayed simultaneously in combination with the target object information (house source/commodity information). Therefore, different target object information items (house source/commodity phrase description titles) are combined with target object information (house source/commodity information) to be displayed on the target page in a variable mode, so that the click rate of a user on the target page can be improved when the user browses the information, and further the loss of user traffic is reduced.
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The above and other features, advantages and aspects of various embodiments of the present disclosure will become more apparent by referring to the following detailed description when taken in conjunction with the accompanying drawings. Throughout the drawings, the same or similar reference numbers refer to the same or similar elements. It should be understood that the drawings are schematic and that elements and elements are not necessarily drawn to scale.
Fig. 1 is a schematic diagram of an application scenario of an information presentation method of some embodiments of the present disclosure;
FIG. 2 is a flow diagram of some embodiments of an information presentation method according to the present disclosure;
FIG. 3 is a flow diagram of further embodiments of information presentation methods according to the present disclosure;
FIG. 4 is a flow diagram of still further embodiments of information presentation methods according to the present disclosure;
FIG. 5 is a schematic structural diagram of some embodiments of an information presentation device according to the present disclosure;
FIG. 6 is a schematic structural diagram of an electronic device suitable for use in implementing some embodiments of the present disclosure.
Detailed Description
Embodiments of the present disclosure will be described in more detail below with reference to the accompanying drawings. While certain embodiments of the present disclosure are shown in the drawings, it is to be understood that the disclosure may be embodied in various forms and should not be construed as limited to the embodiments set forth herein. Rather, these embodiments are provided for a more thorough and complete understanding of the present disclosure. It should be understood that the drawings and embodiments of the disclosure are for illustration purposes only and are not intended to limit the scope of the disclosure.
It should be noted that, for convenience of description, only the portions related to the related invention are shown in the drawings. The embodiments and features of the embodiments in the present disclosure may be combined with each other without conflict.
It should be noted that the terms "first", "second", and the like in the present disclosure are only used for distinguishing different devices, modules or units, and are not used for limiting the order or interdependence relationship of the functions performed by the devices, modules or units.
It is noted that references to "a", "an", and "the" modifications in this disclosure are intended to be illustrative rather than limiting, and that those skilled in the art will recognize that "one or more" may be used unless the context clearly dictates otherwise.
The names of messages or information exchanged between devices in the embodiments of the present disclosure are for illustrative purposes only, and are not intended to limit the scope of the messages or information.
The present disclosure will be described in detail below with reference to the accompanying drawings in conjunction with embodiments.
Fig. 1 is a schematic diagram of an application scenario of an information presentation method according to some embodiments of the present disclosure.
In the application scenario of fig. 1, first, the computing device 101 may, in response to receiving an N +1 th page request 103 for a target page sent by the first terminal 102 within a preset time, where the target page at least shows a target object, obtain a target object identifier 104 of the target object. Wherein N is a positive integer. The target object may be a commodity displayed on an internet online shopping platform, or a property displayed on an internet property trading platform, and the like. The target object identifier in this embodiment may be a house source identifier or an online sold commodity identifier, and is used to uniquely identify the target object. For example, SKU (Stock Keeping Unit) of the target house source, SKU of the commodity. Second, the computing device 101 may obtain the (N + 1) th piece of target object information 105 that matches the (N + 1) th page request 103 described above. The (N + 1) th target object information piece 105 is at least one object information piece in an (N + 1) th object information piece set corresponding to the target object identifier, and the (N + 1) th object information piece set excludes information piece sets after the nth target object information piece. Here, the target object information piece may be used to simplify the description of the features of the target object described above. Then, the computing device 101 may obtain target object information 106 matching the target object according to the target object identification 104. Finally, the computing device 101 may send the (N + 1) th piece of target object information 105 and the target object information 106 to the first terminal 102, so that the (N + 1) th piece of target object information 105 and the target object information 106 are displayed on the first terminal 102.
The computing device 101 may be hardware or software. When the computing device is hardware, it may be implemented as a distributed cluster composed of multiple servers or terminal devices, or may be implemented as a single server or a single terminal device. When the computing device is embodied as software, it may be installed in the hardware devices enumerated above. It may be implemented, for example, as multiple software or software modules to provide distributed services, or as a single software or software module. And is not particularly limited herein.
It should be understood that the number of computing devices in FIG. 1 is merely illustrative. There may be any number of computing devices, as implementation needs dictate.
With continued reference to fig. 2, a flow 200 of some embodiments of an information presentation method according to the present disclosure is shown. The information display method comprises the following steps:
step 201, in response to receiving a page request for the (N + 1) th time of a target page sent by a first terminal within a preset time, where the target page at least shows a target object, and obtains a target object identifier of the target object.
In some embodiments, taking an internet property trading platform as an example, an execution subject of the information presentation method is a background server device of the internet property trading platform, and hereinafter referred to as a server (for example, a computing device 101 shown in fig. 1) may receive, within a preset time, an N +1 th page request for a target page sent by a first terminal, where the target page may be a page for aggregating and presenting multiple properties, for example, a property browsing page entered by a user through an internet property trading platform APP on the first terminal, where the target page at least includes a target property (target object) and target objects presented in the target page, each target object has a target object identifier, such as each target property, has a property SKU, and the property SKU may be a function that, after receiving a target property submitted by a second terminal (landlord terminal/landlord terminal) to the server, a unique identifier assigned by the server to the target source. The house source identifier (target object identifier) of the target house source is recorded in the server, and the target object identifier of the target house source (target object) can be obtained from the server. Wherein N is a positive integer. Here, the first terminal may refer to a user terminal browsing a target page. Here, taking the target house as an example of the target object, the description information of the target object is description information of the target house submitted to the server by the broker terminal or a second terminal such as a landlord terminal. Here, the setting of the preset time is not limited. In addition, taking the internet shopping platform as an example, as exemplified by a background server device of the internet shopping platform, the specific executed instructions are the same as those described above, which is not exemplified here.
The step 201 can facilitate the subsequent acquisition of the target object information according to the target object identifier.
Step 202, acquiring an (N + 1) th target object information strip matched with the (N + 1) th page request.
In this embodiment, the (N + 1) th page request is a non-first page request of the user to the target page through the first terminal, and before the server responds to the (N + 1) th page request, a response result to the (N + 1) th page request needs to be determined based on a response result of a last page request (i.e., to the nth page request) of the user to the target page through the first terminal. The response result of the object information strip of the (N + 1) th page request is different from the response result of the object information strip of the nth page request, and the specific difference is that the response result of the nth page request is that at least one object information strip is selected from the nth object information strip set as an nth target object information strip, and the nth target object information strip is used as the response result of the nth page request; the response result of the (N + 1) th page request is that at least one object information piece is selected from the (N + 1) th object information piece set to be used as an (N + 1) th target object information piece, and the (N + 1) th target object information piece is used as the response result of the (N + 1) th page request. The N +1 th object information piece set may be a set of information pieces excluding the nth target object information piece in the nth object information piece set. Here, the target object information piece may be used to simplify the description of the features of the target object described above.
The object information strip set is used for carrying out corpus feature extraction processing on the description information of a target object to generate a corpus feature set as a corpus class set; performing templating on each corpus category in the corpus category set to generate at least two object information strips as the object information strip set. Taking the target house as an example of the target object, the description information of the target object is description information of the target house submitted to the server by the broker terminal, or the landlord terminal, etc. (the second terminal). The description information of the target house source can be subjected to corpus feature extraction processing, and a corpus feature set is generated to serve as a corpus class set; performing templating on each corpus category in the corpus category set to generate at least two object information strips as the object information strip set.
In addition, taking the internet shopping platform as an example, as exemplified by the background server device of the internet shopping platform, the specific executed instructions are the same as the above, and the description information of the target object is the description information of the target product submitted to the shopping platform server by the merchant terminal or the like (second terminal). And generating an object information strip set based on the description information of the target commodity, which is not exemplified herein.
Through step 202, at least one piece of recommendation information (target object information) in a text form matching the (N + 1) th page request can be obtained through the target object identifier. And because the nth target object information strip does not exist in the N +1 th object information strip set corresponding to the (N + 1) th target object information strip, the display of the previously displayed object information strips can be avoided.
And step 203, acquiring at least one piece of target object information matched with the target object according to the target object identification.
Continuing with the example of target premises as target objects, each target premises, in addition to the description information of the target premises submitted to the server by the broker terminal, or the landlord terminal, etc. (second terminal), the broker terminal, or the landlord terminal, etc. (second terminal) also submits to the server at least one piece of media presentation information of the target premises (target object), and the media presentation information of the target premises (target object) can be understood as the target object information of the embodiment, such as a house type diagram of the target premises, a VR image, a main diagram of each room, a premises video material, a broker interpretation audio or video material of the premises, and so on.
Taking a house source SKU as an example, (target house source identification) is a unique identification of the target house source, and at least one house type map, VR image, main map of each room, house source video material, audio or video material interpreted by a broker from the house source, and the like (at least one target object information) matching the target house source (target object) are acquired according to the house source SKU (target object identification).
Of course, in the case of taking the internet shopping platform as an example, as taking a background server device of the internet shopping platform as an example, the target house source is understood as a target commodity, the commodity has a unique commodity SKU (target object identification), the merchant terminal may also submit at least one piece of media display information of the target commodity (target object) to the shopping platform server, and the media display information of the target commodity (target object) may be understood as the target object information of this embodiment, for example, a detailed diagram of the target commodity, a video material, and the like. And will not be described in detail herein.
Step 204, the (N + 1) th target object information item and the target object information are sent to a first terminal, so that the (N + 1) th target object information item and the target object information are displayed on the first terminal.
In general, in an internet platform, a house source or other commodities are displayed on line, and media materials (target object information) and abstract descriptions (target object information bars) of the commodities can be displayed in a display template of a target page at the same time. Still taking the target room source as an example of the target object, after acquiring the (N + 1) th target object information item and the media presentation information (target object information) of the target room source, the (N + 1) th target object information item and the target object information may be sent to the first terminal, so as to respond to the (N + 1) th page request for the target page sent by the first terminal within the preset time. And displaying the (N + 1) th target object information piece and the target object information on the first terminal. For example, in the case of an internet shopping platform, the same execution concept is not described herein.
The above embodiments of the present disclosure have the following advantages: according to the information display method of some embodiments of the disclosure, in a period of time, when a user browses a target object (house source/commodity) for multiple times, a target object (house source/commodity) information bar (house source/commodity phrase description phrase) of a target object (house source/commodity) different from that of the target object (house source/commodity) browsed last time is adopted each time the user browses the target object (house source/commodity), so that the target object information (house source/commodity information) is combined and displayed simultaneously. Based on this, in the information display method according to some embodiments of the present disclosure, first, in response to receiving the (N + 1) th page request for the target object sent by the first terminal within the preset time, the target object identifier of the target object is obtained. Therefore, the object information strip is convenient to obtain subsequently. Then, the (N + 1) th target object information piece matched with the (N + 1) th page request is obtained. Thereby, the related recommended information target object information item source (/ commodity phrase description phrase) matching with the target object can be acquired. And then, acquiring target object information matched with the target object according to the target object identification. And finally, the (N + 1) th target object information piece and the target object information are sent to the first terminal, so that the (N + 1) th target object information piece and the target object information are displayed on the first terminal. Therefore, different target object information pieces (house source/commodity phrase description phrases) are combined with target object information (house source/commodity information) to be displayed on the target page in a variable mode, so that the click rate of a user on the target page can be improved when the user browses the information, and further the loss of user traffic is reduced.
With further reference to fig. 3, a flow diagram of further embodiments of information presentation methods according to the present disclosure is shown. The information display method comprises the following steps:
step 301, in response to receiving a first page request for a target page sent by a first terminal within a preset time, where the target page at least shows a target object, and obtains a target object identifier of the target object.
In some embodiments, taking an internet property trading platform as an example, an execution subject of the information presentation method is a background server device of the internet property trading platform, and a server (for example, a computing device 101 shown in fig. 1) may receive a first page request for a target page sent by a first terminal within a preset time, where the target page may be a page for aggregating and presenting multiple properties, for example, a property browsing page entered by a user through an internet property trading platform APP on the first terminal, where the target page at least includes a target property (target object) and target objects presented in the target page, each target object has a target object identifier, such as each target property, has a property SKU, and the property SKU may be a function that, after receiving a target property submitted by a second terminal (landlord terminal/broker terminal) to the server, a unique identifier assigned by the server to the target source. The house source identifier (target object identifier) of the target house source is recorded in the server, and the target object identifier of the target house source (target object) is obtained from the server. Here, the first terminal may refer to a user terminal browsing a target page. Here, taking the target house as an example of the target object, the description information of the target object is description information of the target house submitted to the server by the broker terminal or a second terminal such as a landlord terminal. Here, the setting of the preset time is not limited. In addition, taking the internet shopping platform as an example, as exemplified by a background server device of the internet shopping platform, the specific executed instructions are the same as those described above, which is not exemplified here.
The step 301 may facilitate the subsequent acquisition of the target object information according to the target object identifier.
Step 302, obtain the first target object information matched with the first page request.
In this embodiment, the first page request may be a first page request of the user to the target page through the first terminal. When the server responds to the home page request, the response result of the home page request may be: and selecting at least one object information strip from the first object information strip set as a first target object information strip, and using the first target object information strip as a response result of the information strip of the first page request. Here, the target object information piece may be used to simplify the description of the features of the target object described above.
The object information strip set can be used for performing corpus feature extraction processing according to description information of a target object to generate a corpus feature set as a corpus class set; performing templating on each corpus category in the corpus category set to generate at least two object information strips as the object information strip set. Taking the target house as an example of the target object, the description information of the target object is description information of the target house submitted to the server by the broker terminal, or the landlord terminal, etc. (the second terminal). The description information of the target house source can be subjected to corpus feature extraction processing, and a corpus feature set is generated to serve as a corpus class set; performing templating on each corpus category in the corpus category set to generate at least two object information strips as the object information strip set.
In addition, taking the internet shopping platform as an example, as exemplified by the background server device of the internet shopping platform, the specific executed instructions are the same as the above, and the description information of the target object may be the description information of the target product submitted to the shopping platform server by the merchant terminal or the like (second terminal). And generating an object information strip set based on the description information of the target commodity, which is not exemplified herein.
In some optional implementation manners of some embodiments, the execution main body may randomly obtain, from the first object information piece set, an information piece corresponding to at least one information piece identifier as a first target object information piece matched with the first page request. Here, the above-mentioned information piece identification may be identification information of the object information piece.
Data support may be provided for the retrieval of the corresponding target object information strip for the next page request, via step 302.
And 303, acquiring target object information matched with the target object according to the target object identifier.
Continuing with the example of target premises as target objects, each target premises, in addition to the description information of the target premises submitted to the server by the broker terminal, or the landlord terminal, etc. (second terminal), the broker terminal, or the landlord terminal, etc. (second terminal) also submits to the server at least one piece of media presentation information of the target premises (target object), and the media presentation information of the target premises (target object) can be understood as the target object information of the embodiment, such as a house type diagram of the target premises, a VR image, a main diagram of each room, a premises video material, a broker interpretation audio or video material of the premises, and so on.
Taking a house source SKU as an example, (target house source identification) is a unique identification of the target house source, and at least one house type map, VR image, main map of each room, house source video material, audio or video material interpreted by a broker from the house source, and the like (at least one target object information) matching the target house source (target object) are acquired according to the house source SKU (target object identification).
Of course, in the case of taking the internet shopping platform as an example, as taking a background server device of the internet shopping platform as an example, the target house source is understood as a target commodity, the commodity has a unique commodity SKU (target object identification), the merchant terminal may also submit at least one piece of media display information of the target commodity (target object) to the shopping platform server, and the media display information of the target commodity (target object) may be understood as the target object information of this embodiment, for example, a detailed diagram of the target commodity, a video material, and the like. And will not be described in detail herein.
Step 304, the first target object information strip and the target object information are sent to the first terminal, so that the first target object information strip and the target object information are displayed on the first terminal.
Generally, in an internet platform, a house source or other goods are displayed on line, and media materials (target object information) and abstract descriptions (target object information bars) of the goods need to be displayed in a display template of a target page at the same time. Still taking the target room source as an example of the target object, after obtaining a first target object information piece and media presentation information (target object information) of the target room source, sending the first target object information piece and the target object information to the first terminal, so as to respond to a first page request for a target page sent by the first terminal within a preset time. And displaying the first target object information strip and the target object information on the first terminal. For example, in the case of an internet shopping platform, the same execution concept is not described herein.
As can be seen from fig. 3, compared with the description of some embodiments corresponding to fig. 2, the flow 300 of the information presentation method in some embodiments corresponding to fig. 3 embodies a step of expanding the first page request. The phrase description title (target object information bar) of the target object (house source/commodity) browsed by the user and the object information (target object information) of the target object (house source/commodity) can be displayed when the user browses the target object (house source/commodity) for the first time.
With further reference to fig. 4, still further embodiments of information presentation methods according to the present disclosure are illustrated. The information display method comprises the following steps:
step 401, in response to receiving a page request for the (N + 1) th time of a target page sent by a first terminal within a preset time, where the target page at least shows a target object, and obtains a target object identifier of the target object.
In some embodiments, the specific implementation and technical effects of step 401 may refer to step 201 in those embodiments corresponding to fig. 2, and are not described herein again.
Step 402, receiving the description information of the target object submitted by the second terminal.
In some embodiments, taking the internet property trading platform as an example, the execution subject of the information display method is a background server device of the internet property trading platform. Taking an internet shopping platform as an example, an execution main body of the information display method is background server equipment of the internet shopping platform. Hereinafter referred to as a server (e.g., computing device 101 shown in fig. 1). The server may receive description information of the target object submitted by the second terminal. The description information of the target object may be description information of the target house source submitted to the server by a second terminal, such as the broker terminal or the landlord terminal. Here, the description information may be used to characterize information describing the target object. For example, the target object is a house source, and the description information may be: [001, entire rental category, 2-unit 1001, [ a cell, greening ratio: 15%, property management fee: 1 yuan/square meter ], [ house rent 500 yuan/month ], house deposit 1000 yuan, zhang san, [ 300 meters from the primary school of the center, 500 meters from the shopping square of the center ] ]. Thus, source data may be provided for the generation of a set of object information pieces for a target object.
And step 403, generating an object information strip set of the target object according to the description information.
In some embodiments, the execution subject may first perform a corpus feature extraction process on the description information through natural language processing (e.g., keyword extraction), so as to generate a corpus feature set as a corpus class set. Then, templating may be performed on each corpus category in the corpus category set to generate at least two pieces of object information as the set of object information pieces, and the information piece identifier for each piece of object information may be generated. The object information set may include at least two object information pieces, each object information piece has an information piece identifier, and each object information piece may be used to simplify the description of the features of the target object. Here, the templating process may be a conversion process of the corpus category in a predetermined format. For example, the target object is a house source, and the description information may be: [001, entire rental category, 2-unit 1001, [ a cell, greening ratio: 15%, property management fee: 1 yuan/square meter ], [ house rent 500 yuan/month ], house deposit 1000 yuan, zhang san, [ 300 meters from the primary school of the center, 500 meters from the shopping square of the center ] ]. The corpus category may be "[ house source category ]", "[ greening proportion ]". According to a predetermined format "______", the [ house source type ], [ greening proportion ] is converted into object information items "house source type is whole lesson type", "greening proportion is 15%". Here, the first "__" may characterize the corpus class to be filled. The second one can represent the information corresponding to the corpus class to be filled. Therefore, the characteristics of the target object can be simplified and described through the corpus characteristic extraction of the description information.
In step 404, the nth information bar identifier matching the nth page request is obtained.
In some embodiments, the server may obtain an nth information item identifier matching the nth page request. The matching relationship between the nth information bar identifier and the nth page request may be: and the first terminal displays an object information bar corresponding to the Nth information bar identifier according to the response result of the Nth page request.
Step 405, according to the nth information item identifier, excluding an nth target information item corresponding to the nth information item identifier from the nth object information item set, so as to obtain an N +1 th object information item set.
In some embodiments, the server may exclude an nth target object information item corresponding to the nth information item identifier from the nth object information item set to obtain an N +1 th object information item set. Therefore, the object information pieces which are shown in advance do not exist in the acquired N +1 th object information piece set.
And step 406, acquiring at least one object information item from the (N + 1) th object information item set as an (N + 1) th target object information item matched with the (N + 1) th page request.
In some embodiments, the server may obtain at least one object information item in the N +1 th object information item set as an N +1 th target object information item matching the N +1 th page request. Thereby, the display of the object information pieces which have already been displayed can be avoided.
Step 407, obtaining target object information matched with the target object according to the target object identifier.
Step 408, the (N + 1) th target object information item and the target object information are sent to the first terminal, so that the (N + 1) th target object information item and the target object information are displayed on the first terminal.
In some embodiments, the specific implementation and technical effects of steps 407 and 408 can refer to steps 203 and 204 in the embodiments corresponding to fig. 2, which are not described herein again.
The above embodiments of the present disclosure have the following advantages: as can be seen from fig. 4, compared with the description of some embodiments corresponding to fig. 2, the process 400 in some embodiments corresponding to fig. 4 embodies generating a set of object information pieces of a target object, and obtaining the target object information piece corresponding to the current page request through information piece identification. Therefore, different target object information pieces (house source/commodity phrase description phrases) are combined with target object information (house source/commodity information) to be displayed on the target page in a variable mode, so that the click rate of a user on the target page can be improved when the user browses the information, and further the loss of user traffic is reduced.
With further reference to fig. 5, as an implementation of the methods shown in the above figures, the present disclosure provides some embodiments of an information presentation apparatus, which correspond to those of the method embodiments shown in fig. 2, and which may be applied in various electronic devices in particular.
As shown in fig. 5, the information presentation apparatus 500 of some embodiments includes: an identification acquisition unit 501, an information piece acquisition unit 502, an information acquisition unit 503, and a transmission unit 504. The identifier obtaining unit 501 is configured to, in response to receiving a page request for the (N + 1) th time of a target page sent by a first terminal within a preset time, where the target page at least shows a target object, obtain a target object identifier of the target object, where N is a positive integer; the information piece obtaining unit 502 is configured to obtain an N +1 th target object information piece matched with the N +1 th page request, where the N +1 th target object information piece is at least one object information piece in an N +1 th object information piece set corresponding to the target object identifier, and the N +1 th object information piece set is an information piece set excluding the nth target object information piece; the information obtaining unit 503 is configured to obtain at least one piece of target object information matching the target object according to the target object identification; the sending unit 504 is configured to send the (N + 1) th piece of target object information and the target object information to the first terminal, so that the (N + 1) th piece of target object information and the target object information are displayed on the first terminal.
In an optional implementation manner of some embodiments, before the identification obtaining unit 501, the information presentation apparatus 500 further includes: the request receiving unit is configured to respond to a first page request for a target page sent by a first terminal within preset time, wherein the target page at least shows a target object, and a target object identifier of the target object is obtained; a target object information piece obtaining unit, configured to obtain a first target object information piece matched with the first page request, where the first target object information piece is at least one object information piece in a first object information piece set corresponding to the target object identifier; a target object identification obtaining unit configured to obtain at least one piece of target object information matching the target object according to the target object identification; and a display unit configured to send the first piece of target object information and the target object information to the first terminal, so that the first piece of target object information and the target object information are displayed on the first terminal.
In an optional implementation manner of some embodiments, the target object information piece obtaining unit of the identification obtaining unit 501 is further configured to: and acquiring an information strip corresponding to at least one information strip identifier from the first object information strip set to serve as a first target object information strip matched with the first page request.
Optionally, before the information piece obtaining unit 502, the apparatus 500 further includes: the receiving unit is configured to receive the description information of the target object submitted by the second terminal; and the generating unit is configured to generate an object information strip set of the target object according to the description information, wherein the object information set comprises at least two object information strips, each object information strip has an information strip identifier, and each object information strip is used for simplifying and describing the characteristics of the target object.
In an optional implementation of some embodiments, the information piece obtaining unit 502 is further configured to: acquiring an Nth information bar identifier matched with the Nth page request; according to the nth information bar mark, excluding an nth target information bar corresponding to the nth information bar mark from the nth object information bar set to obtain an N +1 th object information bar set; and acquiring at least one object information piece from the (N + 1) th object information piece set as an (N + 1) th target object information piece matched with the (N + 1) th page request.
It will be understood that the elements described in the apparatus 500 correspond to various steps in the method described with reference to fig. 2. Thus, the operations, features and resulting advantages described above with respect to the method are also applicable to the apparatus 500 and the units included therein, and are not described herein again.
Referring now to FIG. 6, a block diagram of an electronic device (e.g., computing device 101 of FIG. 1)600 suitable for use in implementing some embodiments of the present disclosure is shown. The electronic device in some embodiments of the present disclosure may include, but is not limited to, a mobile terminal such as a mobile phone, a notebook computer, a digital broadcast receiver, a PDA (personal digital assistant), a PAD (tablet computer), a PMP (portable multimedia player), a vehicle-mounted terminal (e.g., a car navigation terminal), and the like, and a stationary terminal such as a digital TV, a desktop computer, and the like. The electronic device shown in fig. 6 is only an example, and should not bring any limitation to the functions and the scope of use of the embodiments of the present disclosure.
As shown in fig. 6, electronic device 600 may include a processing means (e.g., central processing unit, graphics processor, etc.) 601 that may perform various appropriate actions and processes in accordance with a program stored in a Read Only Memory (ROM)602 or a program loaded from a storage means 608 into a Random Access Memory (RAM) 603. In the RAM 603, various programs and data necessary for the operation of the electronic apparatus 600 are also stored. The processing device 601, the ROM 602, and the RAM 603 are connected to each other via a bus 604. An input/output (I/O) interface 605 is also connected to bus 604.
Generally, the following devices may be connected to the I/O interface 605: input devices 606 including, for example, a touch screen, touch pad, keyboard, mouse, camera, microphone, accelerometer, gyroscope, etc.; output devices 607 including, for example, a Liquid Crystal Display (LCD), a speaker, a vibrator, and the like; storage 608 including, for example, tape, hard disk, etc.; and a communication device 609. The communication means 609 may allow the electronic device 600 to communicate with other devices wirelessly or by wire to exchange data. While fig. 6 illustrates an electronic device 600 having various means, it is to be understood that not all illustrated means are required to be implemented or provided. More or fewer devices may alternatively be implemented or provided. Each block shown in fig. 6 may represent one device or may represent multiple devices as desired.
In particular, according to some embodiments of the present disclosure, the processes described above with reference to the flow diagrams may be implemented as computer software programs. For example, some embodiments of the present disclosure include a computer program product comprising a computer program embodied on a computer readable medium, the computer program comprising program code for performing the method illustrated in the flow chart. In some such embodiments, the computer program may be downloaded and installed from a network through the communication device 609, or installed from the storage device 608, or installed from the ROM 602. The computer program, when executed by the processing device 601, performs the above-described functions defined in the methods of some embodiments of the present disclosure.
It should be noted that the computer readable medium described in some embodiments of the present disclosure may be a computer readable signal medium or a computer readable storage medium or any combination of the two. A computer readable storage medium may be, for example, but not limited to, an electronic, magnetic, optical, electromagnetic, infrared, or semiconductor system, apparatus, or device, or any combination of the foregoing. More specific examples of the computer readable storage medium may include, but are not limited to: an electrical connection having one or more wires, a portable computer diskette, a hard disk, a Random Access Memory (RAM), a read-only memory (ROM), an erasable programmable read-only memory (EPROM or flash memory), an optical fiber, a portable compact disc read-only memory (CD-ROM), an optical storage device, a magnetic storage device, or any suitable combination of the foregoing. In some embodiments of the disclosure, a computer readable storage medium may be any tangible medium that can contain, or store a program for use by or in connection with an instruction execution system, apparatus, or device. In some embodiments of the present disclosure, however, a computer readable signal medium may include a propagated data signal with computer readable program code embodied therein, for example, in baseband or as part of a carrier wave. Such a propagated data signal may take many forms, including, but not limited to, electro-magnetic, optical, or any suitable combination thereof. A computer readable signal medium may also be any computer readable medium that is not a computer readable storage medium and that can communicate, propagate, or transport a program for use by or in connection with an instruction execution system, apparatus, or device. Program code embodied on a computer readable medium may be transmitted using any appropriate medium, including but not limited to: electrical wires, optical cables, RF (radio frequency), etc., or any suitable combination of the foregoing.
In some embodiments, the clients, servers may communicate using any currently known or future developed network Protocol, such as HTTP (HyperText Transfer Protocol), and may interconnect with any form or medium of digital data communication (e.g., a communications network). Examples of communication networks include a local area network ("LAN"), a wide area network ("WAN"), the Internet (e.g., the Internet), and peer-to-peer networks (e.g., ad hoc peer-to-peer networks), as well as any currently known or future developed network.
The computer readable medium may be embodied in the electronic device; or may exist separately without being assembled into the electronic device. The computer readable medium carries one or more programs which, when executed by the electronic device, cause the electronic device to: in response to receiving a (N + 1) th page request for a target object sent by a first terminal within a preset time, acquiring a target object identifier of the target object, wherein N is a positive integer; acquiring an N +1 th target object information item matched with the N +1 th page request, wherein the N +1 th target object information item is at least one object information item in an N +1 th object information item set corresponding to the target object identifier, and the N +1 th object information item set is an information item set excluding the nth target object information item; acquiring target object information matched with the target object according to the target object identification; and sending the (N + 1) th target object information piece and the target object information to the first terminal, so that the (N + 1) th target object information piece and the target object information are displayed on the first terminal.
Computer program code for carrying out operations for embodiments of the present disclosure may be written in any combination of one or more programming languages, including an object oriented programming language such as Java, Smalltalk, C + +, and conventional procedural programming languages, such as the "C" programming language or similar programming languages. The program code may execute entirely on the user's computer, partly on the user's computer, as a stand-alone software package, partly on the user's computer and partly on a remote computer or entirely on the remote computer or server. In the case of a remote computer, the remote computer may be connected to the user's computer through any type of network, including a Local Area Network (LAN) or a Wide Area Network (WAN), or the connection may be made to an external computer (for example, through the Internet using an Internet service provider).
The flowchart and block diagrams in the figures illustrate the architecture, functionality, and operation of possible implementations of systems, methods and computer program products according to various embodiments of the present disclosure. In this regard, each block in the flowchart or block diagrams may represent a module, segment, or portion of code, which comprises one or more executable instructions for implementing the specified logical function(s). It should also be noted that, in some alternative implementations, the functions noted in the block may occur out of the order noted in the figures. For example, two blocks shown in succession may, in fact, be executed substantially concurrently, or the blocks may sometimes be executed in the reverse order, depending upon the functionality involved. It will also be noted that each block of the block diagrams and/or flowchart illustration, and combinations of blocks in the block diagrams and/or flowchart illustration, can be implemented by special purpose hardware-based systems which perform the specified functions or acts, or combinations of special purpose hardware and computer instructions.
The units described in some embodiments of the present disclosure may be implemented by software, and may also be implemented by hardware. The described units may also be provided in a processor, and may be described as: a processor includes an identification acquisition unit, an information strip acquisition unit, an information acquisition unit, and a transmission unit. For example, the sending unit may be further described as a unit that sends the (N + 1) th piece of target object information and the target object information to the first terminal so that the (N + 1) th piece of target object information and the target object information are displayed on the first terminal.
The functions described herein above may be performed, at least in part, by one or more hardware logic components. For example, without limitation, exemplary types of hardware logic components that may be used include: field Programmable Gate Arrays (FPGAs), Application Specific Integrated Circuits (ASICs), Application Specific Standard Products (ASSPs), systems on a chip (SOCs), Complex Programmable Logic Devices (CPLDs), and the like.
The foregoing description is only exemplary of the preferred embodiments of the disclosure and is illustrative of the principles of the technology employed. It will be appreciated by those skilled in the art that the scope of the invention in the embodiments of the present disclosure is not limited to the specific combination of the above-mentioned features, but also encompasses other embodiments in which any combination of the above-mentioned features or their equivalents is made without departing from the inventive concept as defined above. For example, the above features and (but not limited to) technical features with similar functions disclosed in the embodiments of the present disclosure are mutually replaced to form the technical solution.

Claims (10)

1. An information display method, comprising:
responding to a (N + 1) th page request for a target page sent by a first terminal within a preset time, wherein the target page at least shows a target object and acquires a target object identifier of the target object, and N is a positive integer;
acquiring an N +1 th target object information item matched with the N +1 th page request, wherein the N +1 th target object information item is at least one object information item in an N +1 th object information item set corresponding to the target object identifier, and the N +1 th object information item set is an information item set excluding the nth target object information item;
acquiring at least one piece of target object information matched with the target object according to the target object identification;
and sending the (N + 1) th target object information strip and the target object information to the first terminal, so that the (N + 1) th target object information strip and the target object information are displayed on the first terminal.
2. The method according to claim 1, wherein, before the response receives a page request for N +1 times of a target page sent by a first terminal within a preset time, wherein the target page at least shows a target object and acquires a target object identifier of the target object, the method further comprises:
responding to a first page request for the target page sent by a first terminal within a preset time, wherein the target page at least shows the target object, and acquiring a target object identifier of the target object;
acquiring a first target object information strip matched with the first page request, wherein the first target object information strip is at least one object information strip in a first object information strip set corresponding to the target object identifier; and
acquiring at least one piece of target object information matched with the target object according to the target object identification;
and sending the first target object information strip and the target object information to the first terminal, so that the first target object information strip and the target object information are displayed on the first terminal.
3. The method of claim 1, wherein prior to said obtaining an (N + 1) th piece of target object information matching said (N + 1) th page request, said method further comprises:
receiving description information of the target object submitted by a second terminal;
and generating an object information strip set of the target object according to the description information, wherein the object information set comprises at least two object information strips, each object information strip is provided with an information strip identifier, and each object information strip is used for simplifying and describing the characteristics of the target object.
4. The method of claim 2, wherein said obtaining a first piece of target object information matching the first page request comprises:
and acquiring an information strip corresponding to at least one information strip identifier in the first object information strip set as a first target object information strip matched with the first page request.
5. The method of claim 1, wherein the obtaining of the (N + 1) th piece of target object information matching the (N + 1) th page request comprises:
acquiring an Nth information bar identifier matched with the Nth page request;
according to the Nth information bar mark, eliminating an Nth target object information bar corresponding to the Nth information bar mark in the Nth object information bar set to obtain an (N + 1) th object information bar set;
and acquiring at least one object information strip from the (N + 1) th object information strip set as an (N + 1) th target object information strip matched with the (N + 1) th page request.
6. An information presentation device comprising:
the identification acquisition unit is configured to respond to an N +1 th page request of a target page sent by a first terminal within a preset time, wherein the target page at least shows a target object, and acquire a target object identification of the target object, and N is a positive integer;
an information bar obtaining unit configured to obtain an N +1 th target object information bar matched with the N +1 th page request, where the N +1 th target object information bar is at least one object information bar in an N +1 th object information bar set corresponding to the target object identifier, and the N +1 th object information bar set is an information bar set excluding the nth target object information bar;
an information acquisition unit configured to acquire at least one target object information matching the target object according to the target object identification;
a sending unit, configured to send the (N + 1) th piece of target object information and the target object information to the first terminal, so that the (N + 1) th piece of target object information and the target object information are displayed on the first terminal.
7. The information presentation device of claim 6, wherein prior to the information strip acquisition unit, the device further comprises:
the receiving unit is configured to receive the description information of the target object submitted by the second terminal;
and the generating unit is configured to generate an object information strip set of the target object according to the description information, wherein the object information set comprises at least two object information strips, each object information strip has an information strip identifier, and each object information strip is used for simplifying the characteristics of describing the target object.
8. The information presentation device of claim 6, wherein the information strip acquisition unit is further configured to:
acquiring an Nth information bar identifier matched with the Nth page request;
according to the Nth information bar mark, eliminating an Nth target object information bar corresponding to the Nth information bar mark in the Nth object information bar set to obtain an (N + 1) th object information bar set;
and acquiring at least one object information strip from the (N + 1) th object information strip set as an (N + 1) th target object information strip matched with the (N + 1) th page request.
9. An electronic device, comprising:
one or more processors;
a storage device having one or more programs stored thereon;
when executed by the one or more processors, cause the one or more processors to implement the method of any one of claims 1-5.
10. A computer-readable medium, on which a computer program is stored, wherein the program, when executed by a processor, implements the method of any one of claims 1-5.
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